2000年dot com泡沫化後，許多人對於網路公司的夢想破滅，網際網路回到更務實的面向。網路中的價值創造並非無中生有，但是網路的價值創造打破了價值鍊的架構，而是以一種共創(Co-creation)的形式來進行。本研究以個案探討的方式，深入研究台灣具代表性的BBS虛擬社群平台，藉以探討下列三個問題： --在虛擬社群中，社群成員、發展者與社群平台如何共創價值？ --商業化與非商業化社群在價值共創上是否有所不同？ --從非商業化到商業化的過程中，虛擬社群的組成有何變化？ 研究發現顯示，虛擬社群間的共創價值活動，仰賴著共同的經驗網路，以價值星系的方式來創造。而因為社群組成與內容的不同，會面臨不一樣的管理議題與平台需求。合適的跨平台與平台多角化，將可以拓展虛擬社群間共同的經驗網路，增加價值共創的機會。 而商業化與非商業化的虛擬社群，在價值共創的本質上並無不同，但是社群平台商業化色彩過濃將影響社群成員在其中的活躍度。非商業化社群的經營在學術網路的規範下，能取得營運經費的管道較少。但相對而言是一個較佳的發展環境。 從非商業化到商業化的過程中，產權的轉移需要妥善規劃，而在管理風格與管理理念上，也不應該有太大幅度的變動，否則將導致社群成員的重組、甚至流失。 / After the dot com foam, the dream to the internet company of a lot of people evaporated. The internet got back to more practical facing in 2000. The value in the internet is created and does not create something out of nothing, but the value of the internet creates the structure of breaking the value chain, but goes on in a kind of form created “Co-creation". The way probed into by the case in this research, further investigate representative BBS platform of virtual community of Taiwan, and use to probe into the following three questions: --In the virtual community, how with the platform, community, and developer create value? --Is commercial community different from in-commercial community in value co-creation? --From commercialization to commercialized course, what changes does the composition of virtual community have? Discover that shows, value creation activity among the virtual communities are dependent on the common experience network; create by way of value galaxy. And because the community makes up different content, it will face the different management topic and platform demand. Suitable stepping the platform can expand the common experience network among the virtual communities; offer more opportunities that value is created. Commercialization and in-commercialization virtual community are not different on the essence that value creates, but it will influence community members in activeness degree among them that the commercialized color of community platform is passed thick. Commercialize management of community under academic norm of network, can is it operate channel of funds less to obtain. But comparatively speaking a better development environment. From commercialization to commercialized course, the transformation of the property right needs appropriate planning, in idea; there should not be change by a large margin either in the managerial style and management, otherwise cause the reorganization, even loss of community members.

本研究旨在瞭解失戀男性在社會文化導致的傾訴困境裡，如何藉由參與情感 類虛擬社群，與其成員的互動過程重拾自我，逐步踏上復原歷程的寶貴經驗。本 研究將全國最大的 BBS 批踢踢實業坊(PTT)中的 CATCH 板作為觀察對象，首先以參與觀察的文本所得確實呈現感情類看板風貌；並用深度訪談途徑，瞭解 20至35歲、共計8位男性受訪者的網路參與經驗，成果分析如下： CATCH 板的線上社會支持形式可分資訊、情感與社交類型，成員不僅利用看板直接交流（推文），亦可能在較隱微的互動關係（如站內信、MSN）中，逐步積累情感，最後成為對方的現實好友。CATCH 板具備：多元、客觀、專家、媒介特性而利於個人化使用等，利於男性參與之特性；然而，同時亦有：用語過於直接、無法給予當事者後續關心感、缺少女性觀點與物質層面的探討等缺陷。 對於男性而言，其初始參與契機分為三類：情侶分手欲求解惑、單戀無果可望宣洩、瞭解兩性互動的要訣以及自我提昇的技巧。出於對「人肉搜索」的恐懼，男性可能以單純的觀看者作為參與方式，而主動的發文者則是利用多重身份的培養避免身份曝光。最後，男性在參與過程裡所得到的經驗為歸屬感與自我重建、感情觀與個人角色轉化，以及具體的互動或自我提升的策略。 / Men are restricted by the social stereotype that men should be strong even if they were broken-heart. This study tried to draw the experience of those lost men who joined the community of relationship, understanding that how can they recover from the lovelorn affairs. I interviewed eight members come from CATCH, the relational board of PTT which is the most popular BBS (bulletin board system) in Taiwan. They are 20-35 year-old men and have different professions. Besides, I also tried to be a true observer of the board to describe the factual environment. The results show that: Being a critical function of relational community “CATCH”, the types of online social support should be “information” “emotion” and “social activity”. The members not only talk to each other directly, but also adopt "invisible" approaches like mail or MSN to make friends with others. The relation between members could be "real" even if they were just Web friends. “CATCH” has many properties including “plurality” “object” and “user-friendly", opened communication environment and many professional person, well-known as their opinion, also empower men to communicate freely. However, the board do have its restriction just like "sharp criticism"、"short concern"、shortage of women's point of view and material accepts discussion". The initial motivations to be members for those men are: 1. the relation has been finished without causes. Those men are dedicated to finding the answers.2. The end of unrequired love leads men to depression.3. The members want to get the tips of interpersonal relationship and increase self-charming. For fear of “human-powered search”, members could be a potential viewer without posting and speaking; the active one adopts multi-identification to escape from oversee. Through the “CATCH”, men get sense of belongingness to rebuild them from lost. They learn whole new point view of love and shift themselves to a new life. The concrete strategy of interpersonal relation can also increase self-confidence.

This qualitative study develops a model of a virtual community for people with longterm, severe physical or mobility disabilities. The model also has implications for the wider community of people with disabilities. The study uses the Strauss and Corbin grounded theory methodology to inform the investigation from which a systematic theory has been developed. On the basis of this theory, the study proposes strategies for implementing the virtual community model. In-depth interviews were conducted with twelve Queenslanders with paraplegia, quadriplegia or other severe, long-term physical or mobility disabilities and with six health care professionals, service providers, information personnel and policy advisers involved in their well-being. The methodology used one interview question to determine their experiences and perceptions regarding virtual communities and the use of Information and Communications Technology (ICT). Each interview explored in detail the elements, enablers and barriers behind the usage of ICT and/or assistive technology. The personal responses and narratives of the people with disabilities who use the technology and their allied health care professionals were analysed and interpreted for meaning before the transcripts were returned to these participants for validation. Rich explanations were derived. Details of the various response categories of these interviews were analysed as part of the grounded theory, constant comparison methodology, and the relationship to the literature was considered. These de-constructed meanings were compared and contrasted with those in the current literature. The central theme to emerge from these narratives is that people with long-term disabilities regain a sense of control and independence in their lives through the use of ICT, as they move towards an on-line community. Other major themes that emerged from being on-line indicated that being on-line tended to break down people's isolation, while potentially changing the work paradigm (both vexed issues for people with disabilities). Information and communications technology and on-line communities offer ways to enhance every person's inclusion, participation and empowerment in our society. The primary outcome of the study is a theory regarding the character of virtual communities for people with long-term, severe mobility impairments that stakeholders may consider whenever such a virtual community is proposed. The theory is represented as a virtual community model. The model identifies the need for "a sense of control" as the foundational element of virtual communities for the disabled, and distinguishes the key domains in which disabled people participate in virtual communities. The barriers and enablers to their participation are specified within it. The model also provides a framework within which virtual communities can be facilitated. It melds six types of e-communities or sets of well-developed discrete categories (for example, themes, concepts) that the data from this study revealed: education-oriented, fantasy-oriented, information-oriented, interestoriented, relationship-oriented and transaction-oriented, depending on the type(s) of consumer need(s) to be met. The study concludes that although the technology itself provides strategies for independence and thus facilitates self-empowerment, it is also capable of being disempowering. Many interviewees referred to this aspect as a "double-edged sword". Empowerment and dis-empowerment are intersecting processes because of digital divide and information literacy issues and this "double-edged sword", which virtual reality presents for people with physical disabilities. Based on the new knowledge and the model as the outcomes of this study, a range of recommendations are discussed that have application in the community for persons with mobility impairments.

In the last few years the demand for organic products has increased rapidly resulting in a strong growth of the organic industry worldwide. Organic certification is globally used to guarantee that 'organic' labelled produce follow the principles and standards of organic agriculture set by international and national organic certification bodies. Currently the lengthy and complex process of organic certification is entirely paper based and requires multiple access by organic primary producers to the certifying body involving precise data capture and transfer over a long period of time. The paper based organic certification has some significant disadvantages such as being time-consuming, error-prone (in particular transcription errors) and complex. Any improvement of the paper based organic certification process can lead to higher efficiency, lower costs and time savings for primary producers and certifying bodies. Australia is a major supplier of organic produce holding almost half of the organic farmland worldwide. However, Australia?s unique geography provides challenges by means of huge distances and poor rural telecommunication coverage for the sustainable agriculture sector. The disadvantages of the paper based organic certification are this kind of environment more severe. Up until now, there has not been a software solution supporting organic primary producers in their certification process, let alone a mobile software solution. In any case there are many farm management software solutions available but they do not take into account the specific issues in organic agriculture such as soil management, pest control, or fertilisation of land/animals. The Mobile Organic Certification (MobiCert) project was created to overcome these disadvantages focussing on the development of a mobile information portal which can be accessed through mobile Internet using GPRS or 3G technology enabling primary producers access and provision to organic certification related information in field using their mobile phones. The MobiCert project investigates the effectiveness of mobile devices (mobile phones/PDAs) for (some of) the stages of the computerised organic certification, in particular in terms of information access and provision. Designed as a proof-of-concept project the investigation takes place in South Australia targeting the NASAA organic certified primary producers there. The MobiCert project is a pilot project within the SAmCom (Sustainable Agriculture m-Commerce) project framework, which aims to enhance the information access and provision for primary producers through m-Commerce. It is a joint project of the University of South Australia, m.Net, NASAA, e-Cert and the Fraunhofer Institute Using a qualitative approach in a rapid appraisal case study the goals of the MobiCert project are: to create a theoretical model (RuTADIM) for the mobile technology acceptance and diffusion of innovation in remote and rural areas; and to develop and test a prototype mobile information community for organic certification which provides access to data and information related to organic certification, (online and offline) record keeping functionalities, as well as community functionalities for communication and experience exchange of primary producers. The results of the proof-of-concept MobiCert project suggest that organic primary producers can benefit from a mobile information platform to access and provide information in rural and remote areas. The high acceptance of organic primary producer to use the mobile information community indicates the willingness to embrace new technology and solutions in the existing organic certification process. The benefits and acceptance of the MobiCert solution have to bee affirmed in follow on field studies incorporating other issues such as the underlying business models. The contributions of the MobiCert project are two-fold: firstly, it provides a theoretical model (RuTADIM) which gives insights of key influence factors for the acceptance of mobile technology and the diffusion of innovation in rural and remote areas. The RuTADIM model can be foundation for future research projects involving mobile technology rural and remote areas. Secondly, the MobiCert information community displayed the potential of mobile solutions for primary producers in remote and rural areas. The MobiCert platform is a stepping stone for future mobile solution which can build upon this platform.

Made available in DSpace on 2016-06-02T19:14:26Z (GMT). No. of bitstreams: 1 5516.pdf: 2961406 bytes, checksum: eb5d8e218d81d0294cc08025592ba178 (MD5) Previous issue date: 2013-08-21 / The object of this work is the Orkut as a mean of politic socialization. The goal is to analyze the role of new communication and information technologies, specially the Orkut communities Government and Politic , to identify if there are any contribution for expansion and strengthening of a democratic political culture. Our hypothesis is that the Orkut, faced with the possibility of virtual communities creation and discussion referring to political issues, end out creating a public space which corroborates as an agent of political socialization, contributing to amplify politic discussions and for democratic politic culture consolidation. The criterion for selection of communities related to political issues in the Orkut was realized focusing in the diversity of political issues positioning, such as support, rejection and evaluation about politic and democracy. The methodology for this analyze correspond to DAIA criterion , once this criterion is not limited only in thinking communication in terms of instrumentalization and technique, but as a process of social relationship. In this way, we aimed trough this Orkut study, mainly of its communities, to investigate the role of NTCI s in the consolidation of a democratic politic culture and to contribute for the investigation about digital democracy in democratic process. / O objeto desta pesquisa é o Orkut como um meio de socialização política. O objetivo é analisar o papel das novas tecnologias de informação e comunicação, sobretudo as comunidades Governo e Política do Orkut, no sentido de perceber se há uma contribuição para a expansão e fortalecimento de uma cultura política democrática. A nossa hipótese é de que o Orkut, diante da possibilidade de criação de comunidades virtuais e de discussões em referência a assuntos políticos, acaba por criar um espaço público que corrobora como um agente de socialização política, contribuindo, assim, para uma ampliação das discussões políticas e para a consolidação de uma cultura política democrática. O critério de seleção das comunidades relacionadas a assuntos políticos no Orkut foi realizado tendo em vista a diversidade de posicionamentos frente às questões políticas, como exemplo, o apoio, o repúdio e as avaliações a respeito da política e da democracia. A metodologia para a análise em questão corresponde ao critério DAIA , uma vez que tal critério não se limita apenas em pensar a comunicação em termos de instrumentalização e técnica, mas sim como um processo de relação social. Neste sentido, procuramos através desse estudo do Orkut, sobretudo de suas comunidades, investigar o papel das NTIC s na consolidação de uma cultura política democrática e contribuir para a análise sobre a democracia digital nos processos democráticos.

Criado a partir do trabalho colaborativo de grupos de pessoas, o ciberespaço expressa vocação para abrigar incontáveis agrupamentos, diversos e distintos como a natureza humana. Parte desses agrupamentos tem recebido o nome de redes de aprendizagem online e comunidades virtuais de aprendizagem. Uma vez que a aprendizagem é intrínseca ao homem, em variados tempos, lugares e situações, todos os agrupamentos do ciberespaço podem proporcionar aprendizagens. Mas o fato de que há aspectos em comum na diversidade não retiraria a necessidade de estabelecer diferenças entre os agrupamentos porque não se deve confundir multiplicidade com indistinção. Nesse sentido, esta investigação buscou identificar elementos que podem distinguir as redes e comunidades virtuais de aprendizagem dos demais agrupamentos do ciberespaço. A partir da compreensão de que as palavras são signos ideológicos e que seu emprego formata a realidade (BAKHTIN, 1981), verificamos que também há distinção entre redes de aprendizagem online e comunidades virtuais de aprendizagem. A reflexão proporcionou ainda mapearmos indicadores de formação de comunidades virtuais em situação de aprendizagem. Para levantar os elementos mencionados, realizamos revisão bibliográfica e examinamos três agrupamentos do ciberespaço, apontados neste trabalho como uma rede social, uma rede de aprendizagem online e uma comunidade virtual de aprendizagem. Mais do que apresentar uma sugestão quanto ao emprego dessas expressões, esta dissertação costura uma série de reflexões sobre rede e intencionalidade educativa, certos de que rede é a metáfora mais fundamental para a Educação do século XXI. / Elaborated from co-operated work by groups of people, the cyberspace expresses the vocation to shelter countless groupings, several and different as the human nature. Some of these groupings have been receiving the name of online learning networks and virtual learning communities. Once the learning is intrinsic to the man, in several times, places and situations, all groupings of the cyberspace can provide learning. But the fact that there are aspects in common in the diversity would not remove the need to establish differences among the groupings because it should not confuse multiplicity with indistinct. In that sense, this investigation looked for to identify elements that can distinguish the online learning networks and the virtual learning communities of the other groupings of the cyberspace. Starting from the understanding that the words are ideological signs and that its use formats the reality (BAKHTIN, 1981), we verified that there is also distinction between online learning networks and virtual learning communities. The reflection provided mapping of indicators of virtual communities\' formation in learning situation. To survey the mentioned elements, we accomplished bibliographical revision and examined three groupings of the cyberspace, pointed in this work as a social network, an online learning network and a virtual learning community. More than to present a suggestion for the use of those expressions, this dissertation sews a series of reflections on net and educational intentionality, convinced that net is the most fundamental metaphor for the Education of the XXI century.

The diploma thesis focuses on motivations for watching beauty videos on YouTube. The aim is to clarify why viewers watch amateur videos that communicate topics related to physical appearance. Assuming the audience as an active actor of media communication the thesis is based on uses and gratification theory. Viewers watch beauty videos consciously to meet their individual needs. Based on an analysis of eleven interviews with regular viewers of beauty videos this thesis reveals five categories of motivation. Beauty videos represent the source of information, the source of entertainment, the platform for communication with individuals with shared theme of interest and the tool for self-education. These motivations are not specific for this specific type of media and can motivate viewers to watch amateur beauty videos and professional beauty shows equally. The key motivation for watching beauty videos on YouTube is the interest of videobloggers. Authors of beauty videos disclose parts of their privacy, show their imperfections and interact with their audience. Using these practices videobloggers evoke the illusion of a close relationship between them and their viewers. Viewers have the opportunity the create strong social ties to videobloggers.

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This paper addresses a new conceptual framework for a communitybased project management learning model that aims to support learning within a project and enhance the distribution of knowledge within a particular virtual community. This model also aims to develop a virtual community of doctoral students, who can manage their own projects online with other community members who have the same interest. In order to develop that model, a checklist of community-based project management process has been developed in the light of the literature review and the needs of stakeholders (doctoral students and researchers). Within this model, community-based project management includes three main elements: community, project and management. In relation to project, there are two main sub elements. First is projectbased learning (PBL), which is based on constructivist perspective of learning that make students construct their knowledge when they work together to accomplish specific goals. Second is the project management body of knowledge (PMBOK), which is a project management guide, and an internationally recognized standard [PMBOK Guide, 2004], that provides the fundamentals of project management as they apply to a wide range of projects, including construction, software, engineering, automotive, so the study deploy this approach to scaffold based project management learning model. In the terms of the community element, this study adopted the community of inquiry model, which defines a good e-learning environment through three major aspects: cognitive presence, social presence and teaching presence. The last element which is addressed in this study called knowledge management. After identifying these elements, this study investigates a range of tools in the light of this model. The study analyses six different learning and content management systems (OPAL, Moodle, Joomla, e107, ZMS and TUDWCMS) in order to find out tool(s) that is/are sufficient for implementing the suggested study model.

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