La presente investigación tiene como objetivo el estudio de la forma en la que la retórica puede motivar el cambio de los estereotipos de género a través de la narrativa visual de los mangas japoneses. La hipótesis desarrollada se basa en la manipulación de los elementos gráficos y su capacidad para fomentar la reflexión y el cuestionamiento de los roles patriarcales nipones. Para ello, se planteó un estudio de enfoque cualitativo con un alcance descriptivo analítico bajo un diseño longitudinal, ya que se planteó analizar dos mangas con el fin de obtener resultados. Luego del análisis, estos se dividieron en tres grupos: estereotipos, retórica y mensaje final de cada historia estudiada. En primer lugar, se observó la presencia de protagonistas tomboy que contrastaba con el personaje secundario femenino, el cual presentaba la exageración de los estereotipos de género. Con respecto al personaje masculino, en ambos mangas mostró una personalidad flexible y una mentalidad abierta. En base a ello se concluyó que el uso de la retórica en una narrativa visual depende del mensaje que se busque desarrollar. Asimismo, la ropa y los rasgos físicos pueden o no definir con exactitud el género, mas es el uso de la ambigüedad lo que finalmente desestima la segregación entre femenino y masculino. La evolución observada con respecto a la representación de género se da a través de una interpretación más ambigua y compleja de los roles de género que promueven el cuestionamiento de estos a través de la narrativa. / The purpose of the present article is to study how the rhetoric of the image is able to motivate the change of gender stereotypes present in japanese mangas. It was hypothesized that this is possible by using and manipulating the graphic elements present in visual narratives, which are able to foment further reflection and questioning about gender roles. The methodology used has a qualitative approach with a descriptive and longitudinal scope because this article aimed to analyze and compare two different mangas to reach a conclusion. The results were divided in three groups: stereotypes, rhetoric and message. Among the main of them, it was recognized the presence of tomboy protagonists that contrasted with secondary feminine characters who represented the gender stereotypes in an exaggerated way. The male character in both mangas presented a flexible personality and an open mind. The analysis of both mangas helped to conclude that the rhetoric responded to the narrative and the message developed by the author. It was also observed that the clothes and the physical traits were able to define a gender, nevertheless, it was the use of ambiguity that disregarded this division. The recognized evolution regarding the stereotypical gender representation is presented through this resource, which also makes the visual narrative and its respective message more complex. At the same time, the use of ambiguity promotes the questioning of stereotypical gender roles. / Trabajo de investigación

En este trabajo de investigación se tiene como principal objetivo explicar las carácteristicas que presentan las simbologías en la película Más Allá de los Sueños. Este film fue dirigido por Vincent Ward en el año 1998. En este caso, se analizarán los elementos que abarcan las escenografías dentro de la película, como la utilería, el color y la iluminación. Con todos estos puntos mencionados, se podrá entender a más profundidad las simbología presentes en cada una de las escenografías. Finalmente, al ser una invstigación cualitativa se realizará análisis de contenido y para ello, se han elegido escenas donde se observarán los elementos a estudiar. / The main objective of this research work is to explain the characteristics that the symbols present in the film What dreams may come. This film was directed by Vincent Ward in 1998. In this case, the elements that comprise the scenography within the film will be analyzed, such as props, color and lighting. With all these points mentioned, it will be possible to understand in more depth the symbols present in each of the scenographies. Finally, as it is a qualitative investigation, content analysis will be carried out and for this, scenes have been chosen where the elements to be studied will be observed. / Trabajo de investigación

[pt] O tema da pesquisa aqui relatada trata do uso integrado das narrativas não verbais e verbais em livro de literatura, que possibilitam a contextualização gráfica tão importante quanto o seu texto literário. Teve como questão norteadora a sensorialidade do livro físico que, frente aos avanços da tecnologia e do surgimento de diferentes suportes de leitura, geram novos parâmetros editoriais para a presente e às futuras gerações. S. - O navio de Teseu, um livro de literatura de ficção sem indicação de faixa etária definida, cujo design diferenciado permite a construção da narrativa não-verbal imbricada com a narrativa textual, intensificando a experiência e a imersão na leitura foi estudado como caso exemplar. Inicialmente, a pesquisa embarcou na concepção e no processo de design de S. apresentando uma entrevista exclusiva com o designer norte-americano Paul Kepple e o designer brasileiro Antonio Rhoden; navegou nos variados signos utilizados no design do livro e dos efêmeros, suas articulações e significados por meio da semiótica e na fundamentação da construção de sua narrativa não-verbal demonstrando como as escolhas do design de S. - O navio de Teseu se articulam criando mecanismos de inferências associativas ao longo da leitura. E, finalmente, aportou em suas singularidades concluindo que design editorial torna-se fundamental na cadeia produtiva do livro. Dos profissionais deste campo requer-se a pertinência e o empenho de fornecer os aportes sensoriais e interativos necessários aos diversos suportes de leitura que promovem a produção de sentido e a imersão numa história. / [en] The subject of the research reported here deals with the integrated use of verbal and nonverbal narratives in a literature book, which make possible the graphic contextualization as important as its literary text. It had as a guiding question the sensoriality of the physical book that, in face of the advances of technology and the emergence of different reading supports, generate new editorial parameters for present and future generations. S. - The ship of Theseus, a fiction literature book with no defined censorship rating, was studied as an exemplary case because of its unconventional design that allows the construction of the nonverbal narrative imbricated with the textual narrative, intensifying the experience and the immersion while reading. Initially, this research embarked on the design and design process of S. - The ship of Theseus presenting an exclusive interview with American designer Paul Kepple and Brazilian designer Antonio Rhoden; navigated in the varied signs used in the design of the book and the ephemeris, their articulations and meanings through semiotics and in the visual-verbal narrative, demonstrating how the choices of graphic design are articulated by creating associative inference mechanisms. And, finally, it confirmed its singularitiy, concluding that editorial design becomes fundamental in the productive chain of the book. From the professionals of this field is required the pertinence and the commitment to provide the necessary sensorial and interactive contributions to the diverse reading supports that promote the production of meaning and immersion in a story.

Esta investigación analiza el uso de las representaciones ficcionales en la narrativa visual de los mates burilados en la actualidad. Se parte de la hipótesis de que existen en las artesanías elementos identitarios que se encuentran en sus narrativas por la influencia de la cultura andina, y que estas pueden llegar a la creación de códigos visuales que son utilizados para la construcción de representaciones ficcionales de temas actuales. La investigación se centró en el estudio cualitativo de cinco mates burilados escogidos por conveniencia para ser analizados mediante los métodos narrativos que presentan, al igual que diez mates con temas locales y translocales para ser comparados por sus elementos gráficos. Asimismo, los resultados obtenidos se complementan con la perspectiva de los mismos artesanos, que se abordó a partir de entrevistas. Además, se entrevistó a una experta en historia del arte peruano. Entre los principales resultados se encontró el uso de patrones de flora y fauna local para rellenar los espacios vacíos del mate considerándose parte de la narrativa, porque los artesanos piensan que es muy simple solo colocar a los personajes de la narrativa en el mate. Por otro lado, la lectura narrativa se basa en girar panorámicamente por completo la artesanía para entender la historia, donde se visualizan los diseños unificados y simétricos que dan la sensación que están en movimiento las escenas. Se concluyó que la cosmovisión andina es un fenómeno influyente en mates contemporáneos para representar ficciones dentro de narrativas visuales, prevaleciendo elementos gráficos como las formas orgánicas y geométricas consecutivas, que acompañan a las temáticas narrativas, dependiendo de la intención comunicativa del artesano. / This research analyzes the use of fictional representations in the visual narrative of today’s gourds carved. It is based on the hypothesis that there are identity elements in handicrafts that are found in their narratives due to the influence of the Andean culture, and that these can lead to the creation of visual codes that are used for the construction of fictional representations of current themes. The research focused on the qualitative study of five gourds carved chosen for convenience to be analyzed using the narrative methods they present, as well as ten gourds carved with local and translocal themes to be compared for their graphic elements. In the same way, the results obtained are complemented by the perspective of the handicraftsman themselves, which was addressed through interviews. In addition, an expert in Peruvian art history was interviewed. Among the main results was the use of local flora and fauna patterns to fill in the empty spaces of the gourds, being considered part of the narrative, because the handicraftsman think that it is very simple to just place the characters of the narrative in the gourds. On the other hand, narrative reading is based on completely rotating the crafts to understand the story, where unified and symmetrical designs are visualized that give the sensation that the scenes are in motion. It was concluded that the Andean worldview is an influential phenomenon in contemporary gourds to represent fictions within visual narratives, prevailing graphic elements such as consecutive organic and geometric shapes, which accompany narrative themes, depending on the communicative intention of the handicraftsman. / Trabajo de investigación

My creative project explores design for transit advocacy; aimed at shifting a car-dependent society into one where transit helps meet climate change, energy, and land-use challenges. It incorporates my research into aspects of designing for transit, an understanding of urbanism in Richmond and New York, and an appreciation of planning.

Esta dissertação tem como foco central a investigação acerca das narrativas visuais produzidas por câmeras celulares e veiculadas nas redes sociais, particularmente no Instagram. Explora como a tecnologia dos dispositivos móveis, somada ao movimento do corpo e do olho, contribui para uma nova estética de produção de imagens do cotidiano. O estudo tem como contexto a cidade de São Paulo e também explora as novas formas de documentar e de se relacionar com o espaço urbano, a partir da produção e veiculação de imagens na internet. A pesquisa se concentra no viés poético das imagens produzidas, mediadas e veiculadas no Instagram e investigará o contexto e a natureza das imagens das redes sociais, que se apresentam de forma fragmentada, em um processo de publicação contínuo, em um scroll vertical infinito, na tela do usuário do aplicativo. Explorará as possibilidades de construção de linguagem, na chave da artemídia, e seus respectivos atributos tecnológicos e estéticos. Investigará paralelamente como se dá a edição e subjetivação dessas narrativas, construídas em tempo real, indagando qual o papel do autor, do curador e do editor quando o processo se torna colaborativo. A imagem mobile será pensada por meio de imagens, a partir de um ensaio autoral: uma compilação de narrativas reunidas no caderno Imageria urbana, realizadas com imagens mobile a partir de apropriações e edições coletivas ou individuais, organizadas pelos tagueamentos de dados algorítmicos, pelos sinais \"#\" (hashtags precedidas da palavra-chave) e por pins de geolocalização. Essa publicação constitui simultaneamente o objeto de estudo teórico e prático desta pesquisa e representa alguns lugares da cidade de São Paulo por meio da estética de dados. A partir desse material -- e suas imbricações interdisciplinares -- oferecemos os subsídios teóricos para aprofundarmos na linguagem poética das narrativas visuais das redes. / This dissertation aims at investigating visual narratives produced by mobile cameras and posted on social networks, specifically Instagram. Exploring how mobile device technology, coupled with the movement of body and eye, contributes to new aesthetic of production on everyday imaging. The city of São Paulo comes as the study\'s context and explores new ways to register and to relate to the urban space stemming from the production and posting of images online. The research focuses on poetic bias of the produced images mediated and shown on Instagram and investigates the context and nature of the images on social networks, which are presented in a piecemeal fashion, in a continuous process of posting through endless vertical scroll on the app\'s user screen. The work will explore the possibilities of language construction from artmedia point of view, and its respective technological and aesthetic attributes. In addition, it will investigate how editing and subjectivity of these narratives take place, built in real time, inquiring the role of the author, of the curator and of the editor when the process becomes collaborative. The mobile image will have images brought through an authorial essay; a compilation of narratives gathered in the notebook Urban Imagery, made with mobile images from collective or individual publications and appropriations, organized from algorithm data tagging by the \"#\" (hashtag preceded by keyword) and pins of geolocation. Such publication is both the theoretical and practical object of this research study and represents some places of the city of São Paulo through the data aesthetics. From this material -- and its interdisciplinary overlaps -- we provide the theoretical basis to deepen into the poetic language in visual narratives of networks.

Esta dissertação tem como foco central a investigação acerca das narrativas visuais produzidas por câmeras celulares e veiculadas nas redes sociais, particularmente no Instagram. Explora como a tecnologia dos dispositivos móveis, somada ao movimento do corpo e do olho, contribui para uma nova estética de produção de imagens do cotidiano. O estudo tem como contexto a cidade de São Paulo e também explora as novas formas de documentar e de se relacionar com o espaço urbano, a partir da produção e veiculação de imagens na internet. A pesquisa se concentra no viés poético das imagens produzidas, mediadas e veiculadas no Instagram e investigará o contexto e a natureza das imagens das redes sociais, que se apresentam de forma fragmentada, em um processo de publicação contínuo, em um scroll vertical infinito, na tela do usuário do aplicativo. Explorará as possibilidades de construção de linguagem, na chave da artemídia, e seus respectivos atributos tecnológicos e estéticos. Investigará paralelamente como se dá a edição e subjetivação dessas narrativas, construídas em tempo real, indagando qual o papel do autor, do curador e do editor quando o processo se torna colaborativo. A imagem mobile será pensada por meio de imagens, a partir de um ensaio autoral: uma compilação de narrativas reunidas no caderno Imageria urbana, realizadas com imagens mobile a partir de apropriações e edições coletivas ou individuais, organizadas pelos tagueamentos de dados algorítmicos, pelos sinais \"#\" (hashtags precedidas da palavra-chave) e por pins de geolocalização. Essa publicação constitui simultaneamente o objeto de estudo teórico e prático desta pesquisa e representa alguns lugares da cidade de São Paulo por meio da estética de dados. A partir desse material -- e suas imbricações interdisciplinares -- oferecemos os subsídios teóricos para aprofundarmos na linguagem poética das narrativas visuais das redes. / This dissertation aims at investigating visual narratives produced by mobile cameras and posted on social networks, specifically Instagram. Exploring how mobile device technology, coupled with the movement of body and eye, contributes to new aesthetic of production on everyday imaging. The city of São Paulo comes as the study\'s context and explores new ways to register and to relate to the urban space stemming from the production and posting of images online. The research focuses on poetic bias of the produced images mediated and shown on Instagram and investigates the context and nature of the images on social networks, which are presented in a piecemeal fashion, in a continuous process of posting through endless vertical scroll on the app\'s user screen. The work will explore the possibilities of language construction from artmedia point of view, and its respective technological and aesthetic attributes. In addition, it will investigate how editing and subjectivity of these narratives take place, built in real time, inquiring the role of the author, of the curator and of the editor when the process becomes collaborative. The mobile image will have images brought through an authorial essay; a compilation of narratives gathered in the notebook Urban Imagery, made with mobile images from collective or individual publications and appropriations, organized from algorithm data tagging by the \"#\" (hashtag preceded by keyword) and pins of geolocation. Such publication is both the theoretical and practical object of this research study and represents some places of the city of São Paulo through the data aesthetics. From this material -- and its interdisciplinary overlaps -- we provide the theoretical basis to deepen into the poetic language in visual narratives of networks.

In order to explain some of the paradoxes and mysteries of the artist's cross cultural experience in Kiribati, he constructed an Artist's Book depicting through visuality, anecdote and reflection, his research process, engaging with current visual perceptions through negotiation with the past. In Kiribati previous encounters with Europeans and Islanders was dominated by English and I Kiribati with significant contributions by French missionaries. Each viewed the other through cultural filters of identity, which were informed by concepts of myth-historical, often heroic pasts, modified by contemporary purpose such as power, trade, evangelism or personal gain. The method of transmission of beliefs about the past differed fundamentally as the Europeans were predominately informed by writing and the I-Kiribati by orality and performance. The non-literary epistemology of the I Kiribati contributed to a cosmology of non-iconic symbols that defined belief systems and social structures. These symbols connected place and space with time, self and group identities. The research found that the all surrounding visual symbol system of sacred meeting house (maneaba), dwelling (bata) and canoe (waa and baurua)) could be partly understood as an ongoing struggle since Deep Time, between the forces of the Ocea n represented by Bakoa, The Shark, and that of the triumph of the coming onto the Land and its people (aba) represented by Tabakea, The Turtle. The performative outcome of this triumph and the spirit of identity (Te Katai ni Kiribati) it engenders is expressed primarily in the ubiquitous I Kiribati Dance. The Artists Book is inspired by the creative classic I Kiribati form of oratory known as Te Kuna, using a structure analogous to the symbolic forms of narrative of Oceanic Voyaging traditionally employed by the I Kiribati. Differences in visual perceptions across cultural interface are understood not only as having the potential for conflict but also as providing positive dynamic force by the interchange of understood differences. The project contributes specifically to the ethnography of English and I Kiribati, semiotic systems and visual epistemologies, indicating directions towards positive outcomes in cross-cultural encounters.

Submitted by Johnny Rodrigues (johnnyrodrigues@ufcg.edu.br) on 2018-06-11T19:08:30Z No. of bitstreams: 1 ANÁLIA ADRIANA DA SILVA FERREIRA - DISSERTAÇÃO PPGDsign 2017..pdf: 10863421 bytes, checksum: f502d4a8a5cd3ca66fe6947e9da120a5 (MD5) / Made available in DSpace on 2018-06-11T19:08:30Z (GMT). No. of bitstreams: 1 ANÁLIA ADRIANA DA SILVA FERREIRA - DISSERTAÇÃO PPGDsign 2017..pdf: 10863421 bytes, checksum: f502d4a8a5cd3ca66fe6947e9da120a5 (MD5) Previous issue date: 2017-05-03 / Esta pesquisa tem por objetivo investigar a comunicação visual e a relação palavraimagem mediada pelo design em livros ilustrados, para isso, selecionou-se o acervo da Fundação Nacional do Livro Infantil e Juvenil, FNLIJ, especificamente a categoria Criança. Realizou-se estudo panorâmico de caráter histórico-cultural do livro infantil no Brasil, observando temáticas, concepções gráficas, autores, ilustradores e a narrativa visual com o intuito de compreender o objeto e identificar a participação do design gráfico no mesmo; levantamento e discussão sobre as classificações do livro infantil, as necessidades de leitura de imagens e os aspectos do design na organização visual também foram contemplados nesta dissertação. Os livros selecionados passaram por análise sintática e semântica para melhor observar as articulações entre as narrativas visual e verbal. Para análise sintática utiliza-se as teorias da Gestalt como norteamento, observando formas, cores, tipografia e composição. Para análise semântica o uso da Semiótica, identificando ícones, índices e suas simbologias. A metodologia seguiu as etapas propostas pelo Método Feldman de Leitura de Imagens e precisou ser adaptado para o livro ilustrado com aplicação das teorias mencionadas. Como resultado destaca-se a diversidade de concepções na narrativa visual e as experimentações que o design possibilita ao livro. Espera-se por meio deste trabalho contribuir para a ampliação de estudos do design no livro infantil, fomentar a discussão sobre leitura de imagens e as práticas de projetos de comunicação para criança. / This research aims to investigate visual communication in picturebooks and the text-image relation mediated by the design. Therefore the collection of the FNLIJ, Brazilian version of International Board on Books for Young People – IBBY, specifically the Child category was selected. In order to understand the object and identify the participation of graphic design in it, a panoramic historical-cultural study of the children's book in Brazil was carried out, emphasizing its thematic, graphic conceptions, authors, illustrators and visual narrative. This study also comprises a selection and discussion about the child book classifications, the need to foment for reading images, and the aspects of design in the visual organization of the information. The selected books were analyzed syntactically and semantically to better observe the articulations between the visual and verbal narratives. The syntactic analysis followed Gestalt theories as a guide, observing forms, colors, typography and composition. The semantic analysis was conducted through semiotics theories to identify icons, indexes and their symbologies. The methodology was an adaptation of the steps proposed by the Feldman Method of Reading Images redirecting to the Picturebook with application of the mentioned theories. As a result, this research highlights the diversity of composition of the visual narrative and the experimentation that the design makes possible to the book. Moreover, it seeks to contribute to the growth of design studies in children's books, to stimulate the discussion about reading images and for the practices of communication projects for children.

This study and the accompanying design project explore postmodern identity construction as a nomadic state of being in relation to the shared experience of space. The potential of the relationship between postmodern identity and physical space is explored both theoretically and through practical application. The main theory explored is ‘third space’, with specific reference to the concept of ‘thirdness’ as articulated by American psychoanalyst Jessica Benjamin (in Frosh&Baraitser 2009). This study examines how shared spaces can, through narrative reframed by ontology (Somers 1994), be seen as physical manifestations of the ‘third space’ as envisaged by the likes of Homi K Bhabha (1994) and Edward Soja (1996). The notion of ‘thirdness’ is used to explore the relationship between individuals and shared space. ‘Thirdness’ is also paralleled to Ubuntu. ‘Thirdness’ is investigated as a means to access shared relational spaces that provide an abundance of symbolic narratives that can be gathered and integrated into the self. This study explores how being connected through shared space has the potential to be constructive in identity formation in the wake of unstable postmodern identity. This study uses a design process adapted from Karl Aspelund (2006) as an approach to the research. In the context of this study, design is seen as more than the resulting artefact. It encompasses the thought process, the methods used and steps taken to reach a particular research outcome. This study attempts to form a synthesis between the theoretical research conducted and design praxis in the form of the design outcome. As inspiration for the design action, the design process followed in this research facilitates the exploration of theory that is perhaps unfamiliar to design discourse. The steps in the process allow the refinement of concepts, application of the theory in a practical environment (a paper making workshop) and finally, the visualisation of the theory via the design artefact (an animated short). The medium of animation is selected purposively in order to convey the interpretive narrative derived from the process. The paper produced in the workshop reflects the theory, inspires the narrative of the animation and is used to create the environment and characters of the animation, which, in turn, embody the overarching concepts of the study. Copyright / Dissertation (MA)--University of Pretoria, 2012. / Visual Arts / unrestricted