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A construção midiática de Tônia Carrero em a Scena Muda e O Cruzeiro: representações de glamour e sex-appeal (1947-1955)Cabral, Gabriela Soares 15 June 2018 (has links)
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Previous issue date: 2018-06-15 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / O presente trabalho analisa as representações da atriz Tônia Carrero (1922-2018) enquanto estrela cinematográfica brasileira nas revistas O Cruzeiro e Scena Muda, publicadas no Rio de Janeiro e que circularam em território nacional, respectivamente entre as datas de 1928 e 1985 e 1921 e 1955. A pesquisa abrange o recorte temporal referente ao período de 1947 e 1955, momento em que Tônia Carrero emergia como estrela de cinema e foi impulsionada pela imprensa, geral e específica, como nome do estrelismo brasileiro. Assim, de modo a embasar nossa análise, traçamos um histórico das representações femininas no star system a fim de compreender as principais características e tipificações das estrelas desde o estabelecimento de Hollywood enquanto indústria cinematográfica. Também relatamos um histórico do surgimento do sistema de estrelas no Brasil, compreendendo as influências norte-americanas neste processo. Partindo para as fontes primárias, observamos como a atriz teve sua imagem construída e identificamos como sua tipificação a good-bad girl. Suas fotografias mostravam uma estrela cercada de códigos estabelecidos pela cinematografia do que era ser bela, glamourosa e sedutora. Ao entender os processos da constituição da consagração de Tônia enquanto estrela, pretende-se contribuir para ampliar a discussão sobre o fenômeno do star system no contexto brasileiro, bem como auxiliar futuros trabalhos sobre a atriz. / The present work analyses Tônia Carrero (1922-2018) representations as brasilian cinematrographic star at O Cruzeiro and Scena Muda magazines, published in Rio de Janeiro and circulated in national territory, respectively between the years of 1928 and 1985 and 1921 and 1955. The research embrace the period that refers to the temporal gap among 1947 and 1955, moment wich Tônia Carrero emerged as cinema star and was promoted by the press, general and specific, as a name of brasilian star system. Therefore, ir order to give basis to our analysis, we will trace the history of female representation at star system to comprehend the stars main characteristics and typifications since Hollywood settlement as cinematographic industry. We also relate the history of brasilian star system emergence, understanding the north-american influences at this process. Heading to primary sources, we could observe how the actress had her image composed and indentified her tipification as good-bad girl. Her photographs showed a star surrounded by codes establhiesed by the cinema about what was beeing beautiful, glamourous and seductive. By understanting the processo of Tônias constitution as consagrated star, we aim to contribute at the discussions about the star system fenomenum at brasilian contexto, and help in future researchs about the actress.
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Dovolání v civilním procesu / Application for an appeal review on the point of law in civil procedureHermanová, Michaela January 2016 (has links)
The thesis aims to describe the new regulation of the application for appeal review introduced by means of an amendment to the Civil Procedure Code made by the act No. 404/2012 Sb. and to assess its compliance with the Constitution. During the preparation of this amendment a part of the Civil Procedure Code (specifically sec. 237 (1) c)) governing the admissibility of the discretionary application for appeal review was cancelled due to being in conflict with the Constitution by means of the decision of the Constitutional Court of 21 February 2012, file No. Pl. ÚS 29/11. For that purpose, at first, the thesis deals with the application for appeal review itself and certain aspects of it, especially the role it has in the Czech legal system. Based on this general part a special part is built dealing with the admissibility of the application for appeal review. Firstly, the admissibility under the old legislation is described, after that the conclusions of the Constitutional Court are critically examined and, finally, the new legislation is described and confronted with the findings of the Constitutional Court. The Constitutional Court criticized the old legislation for not being sufficiently predictable. It concluded that in order for the new legislation to comply with the Constitution the potential...
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Proposta de sistematização da cognição de ofício nos recursos excepcionaisGuimarães, Rafael de Oliveira 25 April 2013 (has links)
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Previous issue date: 2013-04-25 / This paper addresses the issue of knowledge ex officio on the exceptional appeals, namely,
appeal to the Superior Court of Justice, extraordinary appeal to the Brazilian Supreme Court
and appeal requesting resolution of conflict in previous jurisprudence. The study justifies
itself when we see the growth possibilities of knowledge of matters of public order by the
judge, and, withal solidifies a defensive jurisprudence in the Superior Courts, and still, when
examining the possibility of knowledge of such matters on appeal to the Superior Court of
Justice what one sees is the occurrence of such a possibility in the case of knowledge of the
appeal. The paper has the intention of identifying whether the matters of public order have
constitutional guard, making the balance of principles with the constitutional prohibition
inscribed in art. 105, III of CF/88, for instance, that allows to Superior Court of Justice to hear
an appeal or the Superior Court of Justice, only where the matter has really been appreciated
by lower stage of appeal. The study aims to systematize the possibility of knowledge of
matters of public order in exceptional appeals, whether such phenomenon actually takes
place, in which cases, and if it implies turn the Superior Courts into a third stage of appeal or
not / O presente trabalho tem por objetivo abordar a problemática da cognição de ofício nos
recursos excepcionais, quais sejam, recurso especial, extraordinário e embargos de
divergência. A necessidade do trabalho surge quando verificamos o crescimento das
possibilidades de conhecimento das matérias de ordem pública de ofício pelo magistrado, e,
ao mesmo tempo se solidifica uma jurisprudência defensiva nos Tribunais Superiores, e ainda,
quando da análise da possibilidade de conhecimento de tais matérias em grau de recurso
especial, o que se vê é a ocorrência de tal possibilidade no caso de conhecimento do recurso.
O Trabalho tem o intuito de identificar se as matérias de ordem pública tem resguardo
constitucional, fazer o contrapeso principiológico com a vedação constitucional insculpida no
art. 105, III, da CF/88, por exemplo, que permite que ao Superior Tribunal de Justiça
conhecer de um recurso especial, somente no caso de a matéria ter efetivamente sido
apreciada pela instância ordinária. O estudo visa sistematizar essa possibilidade de
conhecimento das matérias de ordem pública nos recursos excepcionais, se tal fenômeno
realmente ocorre, em que casos, e se isso implica em transformar os Tribunais Superiores
numa terceira instância ou não
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Apontamentos sobre a transcendência do recurso de revista / Comments on the principle of transcendence in labor case appealsSouza, José Pedro de Camargo Rodrigues de 13 May 2011 (has links)
Este trabalho discute a transcendência, requisito específico de cabimento do recurso de revista trabalhista, instituído pela Medida Provisória n.º 2226, de 05 de setembro de 2001. Quase uma década depois, essa criação legislativa não surtiu qualquer efeito prático, porque dependente de regulamentação por parte do Tribunal Superior do Trabalho (TST), o qual, todavia, depois de vários estudos, inclina-se por descartar esse critério de admissibilidade, em face da evidente dificuldade de se conceituar o que é transcendência econômica, política, social e jurídica. A celeuma envolvendo esse requisito recursal, no entanto, abriu oportunidade para se discutir um pouco o papel da Justiça do Trabalho e, particularmente, a atuação do TST, incumbido de julgar um número cada vez maior de recursos de revista, o que pode comprometer a credibilidade de sua missão. O surgimento da transcendência, portanto, instiga a revisitar as origens do próprio recurso de revista, procurando-se identificar na herança histórica romana, ibérica e lusitana, como surgiram a recorribilidade extraordinária das decisões e a jurisprudência e de que maneira isso se transferiu para o Brasil. Examinam-se, também, o processo legislativo de criação desse requisito, as experiências similares e a influência estrangeira e aborda-se a constitucionalidade da transcendência à luz da jurisprudência do Supremo Tribunal Federal, que, desde 1999, não admite o uso de medida provisória para legislar direito processual. A dificuldade de operacionalização desse pressuposto, fato declarado em entrevistas por alguns Ministros do TST e reconhecido pela última Comissão incumbida de estudá-lo, resultou na elaboração de anteprojeto de lei, alternativo à transcendência, que é revelado e comentado neste trabalho. Porque, na maioria das vezes, o direito do trabalho envolve interesses de grupos de indivíduos e de categorias profissionais e econômicas, com reflexos em todo o mercado de trabalho, a uniformidade de sua aplicação e de sua interpretação continua necessária, mas não pode restringir-se ao TST; deve, antes, ser compartilhada com os Tribunais Regionais, obrigados à unificação de sua jurisprudência interna. São urgentes alterações no sistema recursal trabalhista, com a adoção de medidas, mais simples, objetivas e práticas, em sintonia com os propósitos de celeridade, qualidade, eficácia, segurança e justiça nos julgamentos. / This work discusses the principle of transcendence of appeals, a specific requirement for the admission of an appeal in a labor case instituted by the Provisional Presidential Decree no. 2226 of September 5, 2001. After almost a decade, such legislative creation has not had any practical effect because it depends on regulation by the Superior Labor Court (TST) which, however, after several studies, tends to discard such criterion of admissibility in light of the clear difficulty of defining what is economic, political, social and legal transcendent. Notwithstanding, the argumentation involving such requirement has opened the door to discussions about the role of Labor Courts and, in particular, the action of the TST that is responsible for adjudging an increasing number of appeals, which might compromise the credibility of its mission. Hence, the rising of the principle of transcendence directs us to revisit the origins of the appeal in labor cases with the purpose of identifying in the Roman, Iberian and Portuguese historical heritage the source of the extraordinary appealability of decisions and the related case law and how this was transferred to Brazil. The legislative process of creation of such requirement is also examined, as well as similar experiences and foreign influences, and the constitutionality of the principle of transcendence in light of case law of the Brazilian Federal Supreme Court, seeing that it has not admitted the use of provisional presidential decrees to legislate on procedural right since 1999. The difficult operationalization of such principle, as stated in interviews by some TST Justices and recognized by the last Commission incumbent on studying it, has resulted in the preparation of a bill alternative to the principle of transcendence that is disclosed and commented herein. Considering that Labor Law, more often than not, involves interests of groups of individuals and professional and economic categories with reflexes in the labor market as a whole, it is required be consistently applied and constructed, albeit not restricted to the TST; it should, above all, be shared with the Regional Courts, compelling them to unify their internal case law. The changes in the labor appealing system are urgent, with the adoption of simpler, more objective and practical measures in accordance with the principles of celerity, quality, effectiveness, safety and justice in judgments.
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Apontamentos sobre a transcendência do recurso de revista / Comments on the principle of transcendence in labor case appealsJosé Pedro de Camargo Rodrigues de Souza 13 May 2011 (has links)
Este trabalho discute a transcendência, requisito específico de cabimento do recurso de revista trabalhista, instituído pela Medida Provisória n.º 2226, de 05 de setembro de 2001. Quase uma década depois, essa criação legislativa não surtiu qualquer efeito prático, porque dependente de regulamentação por parte do Tribunal Superior do Trabalho (TST), o qual, todavia, depois de vários estudos, inclina-se por descartar esse critério de admissibilidade, em face da evidente dificuldade de se conceituar o que é transcendência econômica, política, social e jurídica. A celeuma envolvendo esse requisito recursal, no entanto, abriu oportunidade para se discutir um pouco o papel da Justiça do Trabalho e, particularmente, a atuação do TST, incumbido de julgar um número cada vez maior de recursos de revista, o que pode comprometer a credibilidade de sua missão. O surgimento da transcendência, portanto, instiga a revisitar as origens do próprio recurso de revista, procurando-se identificar na herança histórica romana, ibérica e lusitana, como surgiram a recorribilidade extraordinária das decisões e a jurisprudência e de que maneira isso se transferiu para o Brasil. Examinam-se, também, o processo legislativo de criação desse requisito, as experiências similares e a influência estrangeira e aborda-se a constitucionalidade da transcendência à luz da jurisprudência do Supremo Tribunal Federal, que, desde 1999, não admite o uso de medida provisória para legislar direito processual. A dificuldade de operacionalização desse pressuposto, fato declarado em entrevistas por alguns Ministros do TST e reconhecido pela última Comissão incumbida de estudá-lo, resultou na elaboração de anteprojeto de lei, alternativo à transcendência, que é revelado e comentado neste trabalho. Porque, na maioria das vezes, o direito do trabalho envolve interesses de grupos de indivíduos e de categorias profissionais e econômicas, com reflexos em todo o mercado de trabalho, a uniformidade de sua aplicação e de sua interpretação continua necessária, mas não pode restringir-se ao TST; deve, antes, ser compartilhada com os Tribunais Regionais, obrigados à unificação de sua jurisprudência interna. São urgentes alterações no sistema recursal trabalhista, com a adoção de medidas, mais simples, objetivas e práticas, em sintonia com os propósitos de celeridade, qualidade, eficácia, segurança e justiça nos julgamentos. / This work discusses the principle of transcendence of appeals, a specific requirement for the admission of an appeal in a labor case instituted by the Provisional Presidential Decree no. 2226 of September 5, 2001. After almost a decade, such legislative creation has not had any practical effect because it depends on regulation by the Superior Labor Court (TST) which, however, after several studies, tends to discard such criterion of admissibility in light of the clear difficulty of defining what is economic, political, social and legal transcendent. Notwithstanding, the argumentation involving such requirement has opened the door to discussions about the role of Labor Courts and, in particular, the action of the TST that is responsible for adjudging an increasing number of appeals, which might compromise the credibility of its mission. Hence, the rising of the principle of transcendence directs us to revisit the origins of the appeal in labor cases with the purpose of identifying in the Roman, Iberian and Portuguese historical heritage the source of the extraordinary appealability of decisions and the related case law and how this was transferred to Brazil. The legislative process of creation of such requirement is also examined, as well as similar experiences and foreign influences, and the constitutionality of the principle of transcendence in light of case law of the Brazilian Federal Supreme Court, seeing that it has not admitted the use of provisional presidential decrees to legislate on procedural right since 1999. The difficult operationalization of such principle, as stated in interviews by some TST Justices and recognized by the last Commission incumbent on studying it, has resulted in the preparation of a bill alternative to the principle of transcendence that is disclosed and commented herein. Considering that Labor Law, more often than not, involves interests of groups of individuals and professional and economic categories with reflexes in the labor market as a whole, it is required be consistently applied and constructed, albeit not restricted to the TST; it should, above all, be shared with the Regional Courts, compelling them to unify their internal case law. The changes in the labor appealing system are urgent, with the adoption of simpler, more objective and practical measures in accordance with the principles of celerity, quality, effectiveness, safety and justice in judgments.
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The role of religiosity and ad skepticism on the perception of sexually offensive advertisingSugiarto, Catur 16 May 2018 (has links)
Cette thèse étudie le rôle de la religion et du scepticisme vis-à-vis de la publicité dans l’évaluation par les consommateurs de visuels publicitaires sexuellement choquants. L’étude qualitative 1 a pour objectif d’explorer les questions éthiques et culturelles contribuant au développement du scepticisme envers publicités sexuellement choquantes. La méthodologie choisie s’est composé 22 entretiens semi-directifs auprès de consommateurs indonésiens. Les publicités à contenu sexuel choquant sont perçues comme trompeuses et irritantes et que les consommateurs développent fréquemment une forme de scepticisme face à ces visuels. L’étude qualitative 2, une netnographie montrent que les consommateurs ont la capacité de juger le motif de l'utilisation du contenu sexuel créé par le marketing que nous avons identifié comme le symptôme du scepticisme publicitaire. Enfin, l’étude quantitative a poursuivi une méthode quasi-expérimentale afin d’étudier le rôle du scepticisme, de la religiosité et des exécutions publicitaires sur les réactions des consommateurs envers les publicités sexuellement choquantes et les conséquences pour la marque. 1024 réponses de consommateurs indonésiens ont été recueillies au moyen de questionnaires en ligne. Les sceptiques expriment non seulement une attitude négative envers les publicités, ils sont aussi moins intéressés par la marque qui est mise en avant. Les résultats suggèrent également que les facteurs de religiosité influencent l'effet d’exécution de la publicité (congruence de publicité) sur l’irritation perçue, l’attitude envers la publicité, et l’embarras ressenti. / This doctoral thesis aims to understand the role of religion and advertising skepticism in shaping consumers’ perspective and behavior regarding sexually appealing advertising. The first qualitative study explores the ethical and cultural issues regarding sexually appealing advertising with 22 semi-structured interviews among Indonesian consumers. Results show that sexually appealing advertising is perceived as deceptive and irritating and that ad skepticism is a frequent response to the excessive use of sexual content in ads. The second qualitative study is a netnography which aims to better understand the characteristics of skepticism toward sexually appealing ads and identify its consequences on consumers’ attitude and behavior. Results show that consumers have the capability to judge the motive behind the use of sexual content created by the marketer that we identified as the symptom of the ad skepticism. Finally, the quantitative study was performed with a quasi-experiment method in order to investigate the role of skepticism toward sexually appealing advertising, religiosity, and advertising executions on consumers’ ad reactions and brand consequence. 1024 responses from Indonesian samples were collected through web-based questionnaires. The skeptics not only express the negative attitude toward the ads, they are also less interested in the brand being advertised. Results also suggest that religiosity influence the effect of ad-execution construct (i.e. ad congruity) on perceived ad irritation, attitude toward the ad, and embarrassment.
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Recurso ordinário constitucional em processo civil / The recurso ordinário constitucional appel in the civil procedureSouza Neto, José Eugenio do Amaral 27 May 2013 (has links)
Esta dissertação analisa o recurso ordinário constitucional, espécie recursal autônoma e heterogênea, em Processo Civil. Apenas dois tribunais superiores, o Supremo Tribunal Federal e o Superior Tribunal de Justiça, possuem competência para julgar esse recurso. Inicia conceituando recurso e duplo grau de jurisdição, bem como apontando as semelhanças e as diferenças entre esses dois institutos jurídicos processuais. Em seguida, define o critério de classificação dos recursos entre ordinários em sentido amplo e extraordinários em sentido amplo no ordenamento jurídico brasileiro, para apontar em qual categoria se enquadra o recurso ordinário constitucional. Verifica a origem histórica do recurso ordinário constitucional, com enfoque na sua disciplina pelas Constituições Federais do Brasil republicano, para que identifique quais são os motivos pelos quais essa espécie recursal existe e deve ou não ser mantida atualmente. Define cada uma das hipóteses de cabimento do recurso ordinário constitucional, priorizando a definição daquelas interessantes para o Processo Civil. Delineia os aspectos procedimentais desse recurso (requisitos de admissibilidade, efeitos devolutivo e suspensivo, procedimento perante o juízo a quo e perante o juízo ad quem, possibilidade da sua interposição adesiva e cabimento de embargos infringentes e de embargos de divergência). Aponta as funções dos tribunais superiores brasileiros, comparando-as com as funções e com os recursos de competência de Cortes Constitucionais e de tribunais superiores estrangeiros. Conclui pela necessidade de manutenção do recurso ordinário constitucional no ordenamento jurídico brasileiro, com algumas alterações das hipóteses de cabimento. / This dissertation analyses the recurso ordinário constitucional, a heterogenic and autonomous kind of appeal, in its Civil Procedure forms. Only two superior courts, the Supremo Tribunal Federal (the Brazilian Supreme Court) and the Superior Tribunal de Justiça (the Brazilian Federal Court of Appeals) can judge that kind of appeal. It starts conceptualizing what is an appeal and what is a two-tier judicial exam, as well as their resemblances and differences. It follows defining the standard on how to classify the appeals between ordinary and extraordinary in the Brazilian law, so the recurso ordinário constitucional can be appointed to a category. It verifies the historical origin of that kind of appeal, with special focus on its constitutional discipline, since Brazil has being a republic, so it is possible to identify the reasons why that kind of appeal exists and should or should not be maintained nowadays. It defines each one of the cases that the recurso ordinário constitucional can be interposed, prioritizing the ones regarding Civil Procedure. It outlines the procedural aspects of that kind of appeal (its admissibility requirements, its staying and non-staying effects, its procedure before the judex a quo and the judex ad quem, the possibility of that kind of appeal being adhesive, and the acceptance of the embargos infringentes and the embargos de divergência, two different kinds of appeal). It points out the scopes of the Brazilian superior courts, comparing them to the scopes and the appeals judged by foreign Constitutional Courts and superior courts. It concludes that the recurso ordinário constitucional should remain on the Brazilian law, with some modifications regarding the cases it can be interposed.
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Recurso ordinário constitucional em processo civil / The recurso ordinário constitucional appel in the civil procedureJosé Eugenio do Amaral Souza Neto 27 May 2013 (has links)
Esta dissertação analisa o recurso ordinário constitucional, espécie recursal autônoma e heterogênea, em Processo Civil. Apenas dois tribunais superiores, o Supremo Tribunal Federal e o Superior Tribunal de Justiça, possuem competência para julgar esse recurso. Inicia conceituando recurso e duplo grau de jurisdição, bem como apontando as semelhanças e as diferenças entre esses dois institutos jurídicos processuais. Em seguida, define o critério de classificação dos recursos entre ordinários em sentido amplo e extraordinários em sentido amplo no ordenamento jurídico brasileiro, para apontar em qual categoria se enquadra o recurso ordinário constitucional. Verifica a origem histórica do recurso ordinário constitucional, com enfoque na sua disciplina pelas Constituições Federais do Brasil republicano, para que identifique quais são os motivos pelos quais essa espécie recursal existe e deve ou não ser mantida atualmente. Define cada uma das hipóteses de cabimento do recurso ordinário constitucional, priorizando a definição daquelas interessantes para o Processo Civil. Delineia os aspectos procedimentais desse recurso (requisitos de admissibilidade, efeitos devolutivo e suspensivo, procedimento perante o juízo a quo e perante o juízo ad quem, possibilidade da sua interposição adesiva e cabimento de embargos infringentes e de embargos de divergência). Aponta as funções dos tribunais superiores brasileiros, comparando-as com as funções e com os recursos de competência de Cortes Constitucionais e de tribunais superiores estrangeiros. Conclui pela necessidade de manutenção do recurso ordinário constitucional no ordenamento jurídico brasileiro, com algumas alterações das hipóteses de cabimento. / This dissertation analyses the recurso ordinário constitucional, a heterogenic and autonomous kind of appeal, in its Civil Procedure forms. Only two superior courts, the Supremo Tribunal Federal (the Brazilian Supreme Court) and the Superior Tribunal de Justiça (the Brazilian Federal Court of Appeals) can judge that kind of appeal. It starts conceptualizing what is an appeal and what is a two-tier judicial exam, as well as their resemblances and differences. It follows defining the standard on how to classify the appeals between ordinary and extraordinary in the Brazilian law, so the recurso ordinário constitucional can be appointed to a category. It verifies the historical origin of that kind of appeal, with special focus on its constitutional discipline, since Brazil has being a republic, so it is possible to identify the reasons why that kind of appeal exists and should or should not be maintained nowadays. It defines each one of the cases that the recurso ordinário constitucional can be interposed, prioritizing the ones regarding Civil Procedure. It outlines the procedural aspects of that kind of appeal (its admissibility requirements, its staying and non-staying effects, its procedure before the judex a quo and the judex ad quem, the possibility of that kind of appeal being adhesive, and the acceptance of the embargos infringentes and the embargos de divergência, two different kinds of appeal). It points out the scopes of the Brazilian superior courts, comparing them to the scopes and the appeals judged by foreign Constitutional Courts and superior courts. It concludes that the recurso ordinário constitucional should remain on the Brazilian law, with some modifications regarding the cases it can be interposed.
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Dovolání v civilním procesu / Application for an appeal review on the points of law in civil procedureHrbek, Tomáš January 2016 (has links)
This thesis focuses on the effective regulation of the application for an appeal review reflecting it from the point of its value background, historical development and the relevant case-law. With an intention to point out the necessary backing for the critical assessment of specific elements and the present form of the application for an appeal review in a civil procedure as a whole, the thesis deals with the theoretical basis of the legal remedies in the civil procedure and with the role of the application for an appeal review in their effective regulation. In the thesis, particular attention is paid to the purposes of the application for an appeal review, i.e. to the unification of the case-law and the protection of the rights of an individual in a particular case, as far as to their relation to the legal certainty resulting from the final decisions, which the use of the application for an appeal review undermines. The thesis contains the general conclusions on the relationship between these values and the conclusions on the appropriateness of the regulation of the particular elements of the application for an appeal review, which are connected with these values. A special chapter of this thesis deals with the history of the appeals focusing only on that facts and legal constructs, which are...
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Rädsla som retorisk strategi : En kritisk multimodal analys som jämför WWF och Greenpeace miljökampanjbilder och desseffektivitetBörjesson, Linni, Thunman, Jessica January 2023 (has links)
Climate change is one of the greatest challenges of modern times. Environmental organizations do their utmost to inform the public about environmental problems and to invite action to prevent them. To this direction, they run campaigns with posters that combine images and text and evoke emotions in the recipient about these issues. The study focuses on such multimodal texts and analyzes the multimodal resources used in environmental campaign posters from a visual rhetorical perspective with a focus on fear appeals and their expected persuasiveness. More specifically, the study examines how the environmental organizations WWF and Greenpeace use fear appeal as a rhetorical strategy in their campaigns. The visual and textual resources are analyzed to identify the purpose, arguments and emotional appeals of the posters that seek to increase people's awareness and power to act. The study also examines how the rhetorical strategies and effectiveness of the multimodal resources differ between the two organizations. The study shows that the two organizations make use of appeals to fear in a way that matches their different profiles to create awareness and encourage action concerning climate change.
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