The diploma thesis is focused on the establishment of confectionery Lenka and also serves as a business plan for building it. The first part contains theoretical background completed by market analysis and marketing research. The proposal part is focused on the design of the concrete business plan which assesses the chance of successful project implementation.

The master’s thesis is concerned with the proposal of marketing strategy of individual entry into the business of language education in Brno. The thesis contains primary and secondary research of the market. The secondary research is focused on competition and informal education of adults. The primary one inquires into consumer, the needed data were obtained through online questionnaire survey. Consequently, the marketing strategy is defined with emphasis on marketing mix.

<p>Online decision making with switching costs has received considerable attention in many practical problems that face uncertainty in the inputs and key problem parameters. Because of the switching costs that penalize the change of decisions, making good online decisions under such uncertainty is known to be extremely challenging. This thesis aims at providing new online algorithms with strong performance guarantees to address this challenge.</p> <p><br></p> <p>In part 1 and part 2 of this thesis, motivated by Network Functions Virtualization and smart grid, we study competitive online convex optimization with switching costs. Specifically, in part 1, we focus on the setting with an uncertainty set (one type of prediction) and hard infeasibility constraints. We develop new online algorithms that can attain optimized competitive ratios, while ensuring feasibility at all times. Moreover, we design a robustification procedure that helps these algorithms obtain good average-case performance simultaneously. In part 2, we focus on the setting with look-ahead (another type of prediction). We provide the first algorithm that attains a competitive ratio that not only decreases to 1 as the look-ahead window size increases, but also remains upper-bounded for any ratio between the switching-cost coefficient and service-cost coefficient.</p> <p><br></p> <p>In part 3 of this thesis, motivated by edge computing with artificial intelligence, we study bandit learning with switching costs where, in addition to bandit feedback, full feedback can be requested at a cost. We show that, when only 1 arm can be chosen at a time, adding costly full-feedback is not helpful in fundamentally reducing the Θ(<em>T</em>2/3) regret over a time-horizon <em>T</em>. In contrast, when 2 (or more) arms can be chosen at a time, we provide a new online learning algorithm that achieves a significantly smaller regret equal to <em>O</em>(√<em>T</em>), without even using full feedback. To the best of our knowledge, this type of sharp transition from choosing 1 arm to choosing 2 (or more) arms has never been reported in the literature.</p>

Einem Konsumenten werden in verschiedensten Situationen Rabatte angeboten. In dieser Dissertation wird die Frage untersucht, wie solche Rabattsituationen aus konsumentensicht formalisiert werden können und wie Kaufentscheidungen getroffen werden können. Um diese Frage zu beantworten, wird ein formaler Rahmen für Rabattsituationen angegeben und zur Analyse einer neuen Gruppe von acht Problemen, die auf alltäglichen Erfahrungen mit Rabattaktionen basieren, angewendet. Diese Probleme werden hinsichtlich der Rabattgrundlage (Stempel / Punkte), dem Kartentyp (Einzelkarte, Gruppenkarte) und der Frage, ob Stempel/Punkte für Käufe mit Rabatt gesammelt werden, unterschieden. Der inhärenten Planungsunsicherheit für Konsumentenentscheidungen wird explizit durch die Betrachtung jedes Problems als eine Onlinesituation Rechnung getragen. Für die Onlineprobleme wird eine zugeschnittene Methode zur Güteabschätzung präsentiert. Jedes der acht Probleme wird als Entscheidungs-, Optimierungs- und Onlineproblem analysiert. Für alle Entscheidungsprobleme wird NP-Vollständigkeit nachgewiesen. Jedes Optimierungsproblem wird mit ganzzahliger linearer Programmierung und einige stempelbasierte Probleme zusätzlich mit dynamischer Programmierung gelöst. Für die Onlineprobleme wird jeweils eine untere Güteschranke gezeigt und für drei Gruppen von Onlinealgorithmen die Güte abgeschätzt.:1. Einleitung 2. Vorbetrachtungen 3. Problemformulierung und Analysemethodik 4. Die Probleme im Detail 5. Zusammenfassung 6. Ausblick A. Implementationen / A consumer is offered discounts in a variety of situations. The central question investigated in this dissertation is how to formalize such discount situations from a consumer perspective and what methods for deducing purchase decisions are possible. To answer this question a formal framework for discount situations is established and used to explore a new group of eight discount problems based on everyday experience with loyalty programs. These problems are distinguished by discount basis (stamps / points), card type (single / group) and whether stamps/-points are collectable if a discount is granted. The inherent uncertainty in consumer decisions is explicitly taken into account by considering each of these problems as an online situation as well. Regarding the online problems, a method for competitive analysis is presented. Each of the eight problems is examined as a decision, an optimization and an online problem. For all decision problems N P-completeness is shown. Each optimization problem is solved via linear integer programming and some stamp based optimization problems are furthermore solved with dynamic programming. For each online problem a lower bound on the competitive ratio is presented together with three groups of online algorithms and the respective bounds on the competitive ratio.:1. Einleitung 2. Vorbetrachtungen 3. Problemformulierung und Analysemethodik 4. Die Probleme im Detail 5. Zusammenfassung 6. Ausblick A. Implementationen

能源需求的持續上升與物價的高漲，帶動節能科技的發展與需求。發光二極體(LED)由於有較高發光效率的潛力，及可產生不同顏色的特性，已經開始廣泛使用到不同的照明領域。產業界一致認為，未來隨著LED大量應用於照明相關產品，發光成本、能因經濟規模擴大而大幅下降，進而達到比現有照明產品更低成本的高附加價值成效。 資訊時代的來臨，與人們越來越重視戶外的休閒活動，加上都市化的因素，使人們花在交通時間也越來越多。這些種種因素皆使人們會較以往花更多的時間關注在戶外媒體。隨著R、G、B 3原色LED的成功量產，使得發光二極體開始進入全彩大營幕顯示領域。發光效率的提升，使其在戶外環境的表現比其他顯示技術更加優異。LED顯示屏和傳統印刷式戶外廣告比較，其並不會製造廢棄物，又有節省能源的附加效果，全彩LED顯示屏已經成為電子看板中被看好的一支。 本研究在探討台灣LED顯示屏產業，現有生產廠商的經營策略，與產業之國家競爭力，輔以波特的五力與鑽石理論架構，加以分析、整理，希望能夠藉由巨型理論的架構，評斷出產業所應採用的競爭策略，以求能在未來的產業競爭環境下，保有產業持續性的競爭優勢。 經由分析與整理，本研究最後建議四個發展方向，包括策略面、技術面、行銷面與營運面，以供產業界參考，希望能儘一份綿薄之力，提升我國產業的競爭力。 / The rising energy demand and higher inflation pressure have increased the importance of less-energy consumption technology。Light Emitted Diode (LED) has been using as light source in lighting related applications widely because of unique performance of higher light efficiency and colorable character. From LED industry perspective, the cost of lumen (lumen per dollar) will be becoming cheaper as soon as the era of LED lighting arrived. This is the result of economy of scale and customer will get benefit from it。 There are many fundamental changes that have increased popularity of out-door media activities。These changes include higher importance of casual life and activity, information era and urbanization. LED video board had entered full-color stage as soon as technology of R、G、B color has developed。Full Color LED Video Board shows up higher performance than other display technologies because of the unique Luminance performance of LED。LED Video Board is environmental friendly technology because of higher energy efficiency and less wastable consumption。LED Video Board has became the primary display technology among digital signage technology several years ago。 The research is firstly to study strategies that are being applied in Taiwan LED Video Board industry and to figure out national competitive advantage of the industry。The research is aimed to work out proper competitive strategy for companies that are based in Taiwan and the industry according to grand theory that was founded by Michael E. Porter，The five competitive forces and Diamond theory。 The research is ended up by four recommendations from sustainable competitive advantage perspective for those companies that are planning to enter into business in the future or currently competing with international competitors。

В 1-й главе рассмотрены теоретические и методические основы разработки и вывода на промышленный рынок нового продукта. Во 2-й главе проведен анализ организации ООО «Фармпласт», анализ рынка нового оборудования, анализ патентного ландшафта, были выявлены ключевые проблемы и возможности при реализации изделия. В 3-й главе представлен инвестиционный проект по разработке и реализации нового оборудования, приведен расчет себестоимости изделия, рассчитаны затраты на реализацию и экономический эффект, определены возможные риски, даны рекомендации по снижению их эффекта. / Chapter 1 discusses the theoretical and methodological foundations of the development and introduction of a new product to the industrial market. In the 2nd chapter, the organization of Farmplast LLC was analyzed, the market analysis of new equipment, the analysis of the patent landscape were identified, key problems and opportunities for the sale of the product were identified. The 3rd chapter presents an investment project for the development and sale of new equipment, gives a calculation of the cost of the product, calculated costs for implementation and economic effect, identified possible risks, made recommendations to reduce their effect.

Immersion based technologies such as Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR), together falling under the umbrella of Extended Reality (XR) have taken the world by storm in the recent past. However, with the growing market and the increasing number of applications of XR, multiple challenges have arisen. To maintain acceptable levels of motion-to-photon latency, there is a need to serve the users with ultra low latency and with high reliability. To provide high quality rendering, these solutions have traditionally been deployed with wired connections, but severely inhibiting user mobility. Thus, the need to develop wireless solutions promising ultra low latency and high reliability emerges. Cloud/Edge based solutions promise to provide great dividends in this regard but it still remains crucial to understand how different scheduling policies perform against one another in terms of average throughput, mean system time, the number of UEs which can be serviced simultaneously etc. In this thesis, we explore how online packet scheduling policies such as first-come-first-serve, earliestdeadline-first, maximum weight scheduling etc. compare against other Quality of Experience(QoE)/ packet weight aware online scheduling policies and also against optimal offline schemes such as maximum-weighted-bipartitematching. We perform a detailed analysis of how these policies fare by studying various metrics such as the average-packet system time, competitive ratios, packet drop percentages and weight throughput, amongst others. Finally, we also explore how the introduction of multi-layered video encoding impacts XR service. Amongst the findings of the thesis, we conclude that it is possible to come up with solutions such as EDFα (which is a deadline and weight aware derivative of the earliest deadline first scheduling policy), which can either increase the weight throughput when compared to other baselines while also providing lesser packet drops and lower average system times for the scheduled packets. This algorithm can be further tuned by varying α to accordingly alter the weight throughput, system time and packet drop ratio depending on the precise user application. Additionally, we establish with the help of simulations that the introduction of multi-layered video encoding conclusively helps in reducing the average system time and eventually allows for more users to be accommodated in an XR based system at the cost of worsening video quality. / Immersionsbaserade teknologier som Augmented Reality (AR), Virtual Reality (VR) och Mixed Reality (MR), som tillsammans faller under paraplyet Extended Reality (XR) har tagit världen med storm på senare tid. Men med den växande marknaden och det ökande antalet tillämpningar av XR har flera utmaningar uppstått. För att förhindra åksjuka hos användare och för att upprätthålla acceptabla nivåer av rörelse-till-foton-latens, finns det ett behov av att betjäna användarna med ultralåg latens och med hög tillförlitlighet. För att ge högkvalitativ rendering har dessa lösningar traditionellt implementerats med trådbundna anslutningar, men de hämmar kraftigt användarens rörlighet. Därför uppstår behovet av att utveckla trådlösa lösningar som lovar ultralåg latens och hög tillförlitlighet. Moln/Edge-baserade lösningar lovar att ge stor utdelning i detta avseende, men det är fortfarande viktigt att förstå hur olika schemaläggningspolicyer fungerar mot varandra när det gäller genomsnittlig genomströmning, genomsnittlig systemtid, antalet UE:er som kan betjänas samtidigt etc. I den här avhandlingen undersöker vi hur online-paketschemaläggningspolicyer som round robin, först till kvarnförst-kvarn, tidigast-deadline-först, schemaläggning för maximal vikt etc. jämförs med andra Quality of Experience (QoE)/Viktmedvetna onlineschemaläggningspolicyer och även mot optimala offline-scheman såsom maximalt viktad-bipartite-matchning. Vi utför en detaljerad analys av hur dessa policyer klarar sig genom att studera olika mätvärden, såsom den genomsnittliga paketets systemtid, konkurrensförhållanden, procentsatser för paketnedgång och viktad genomströmning, bland annat. Slutligen undersöker vi också hur introduktionen av flerskiktad videokodning påverkar XRtjänsten. Bland resultaten av avhandlingen drar vi slutsatsen att det är möjligt att komma med lösningar som EDFα (som är en deadline- och viktmedveten derivata av Earliest deadline first scheduling policy), som antingen kan öka den viktade genomströmning jämfört med andra baslinjer samtidigt som det ger mindre paketnedgångar och lägre genomsnittliga systemtider för de schemalagda paketen. Denna algoritm kan ställas in ytterligare genom att variera α för att följaktligen ändra den viktade genomströmningen, systemtiden och paketnedgångshastigheten beroende på den exakta användarapplikationen. Dessutom fastställer vi med hjälp av simuleringar att införandet av flerskiktsvideokodning definitivt hjälper till att minska den genomsnittliga systemtiden och så småningom tillåter fler användare att få plats i ett XR-baserat system.

聚醯亞胺薄膜用於軟性電路板市場從2006年起，由於競爭者眾多，整個產業環境變得十分嚴苛，事業屬性從獨佔性變成競爭十分激烈的寡佔性市場。此篇論文通過產業的總體環境分析及產業分析來對軟板市場進行區隔，並針對不同目標市場擬定行銷策略，將產品重新定位來滿足不同目標市場的需求，以期達到杜邦公司聚醯亞胺薄膜產品在軟性電路板市場的永續成長。 從含有產品價格因素在內的問卷調查中找到產業鏈中最有議價能力廠商的最重要需求及預估用量，進而做為公司開發下一世代聚醯亞胺薄膜產品的依據。 / Start from 2006, Polyimide films industry has become very competitive in flexible printed circuits applications. The polyimide film industry has transformed from monopoly to oligopoly, major players in flexible printed circuits market are DuPont, Kaneka, SKC-Kolon and Taimide companies. After analyzing the political, economics, social, technical and industrial trends, The FPC industry has been re-segmented into two segments – Basic market and Niche market. With different strategies been developed for different markets, we re-position our different type of Kapton® polyimide films for different markets and developed an executable marketing plan which will be test in selected customers. Through price included questionarries, we also found the key industrial decision makers’ unmet needs, price expectation and potential volume. Base on the findings, we are able to develop the next generation polyimide films to satisfy customers.

This diploma thesis is concerned with the possibilities of the social web data employment in social sciences. Its theoretical part describes the changes in education in the context of the dynamics of contemporary society within three fundamental (interrelated) dimensions of technology (the cause and/or the tool for the change), work (new models of collaboration), and economics (sustainability of free & open-source business models). The main methodological part of the thesis is focused on the issues of sampling, sample representativeness, validity & reliability assessment, ethics, and data collection of the emerging social web research in social sciences. The research part includes illustrative social web analyses and conclusions of the author's 2014 Coursera & Khan Academy on the Social Web research and provides the full research report in its attachement to compare its results to the theoretical part in order to provide a "naive" (as derived from the social web mentions and networks) answer to the fundamental question: "How to Create Self-Driven Education?" Powered by TCPDF (www.tcpdf.org)