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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
171

Factors affecting Chinese consumers buying luxury goods overseas

Zhang, Jiaxin January 2019 (has links)
Since the improved people’s living standard, luxury buying has increasingly spread in popularity, especially in developing countries. Conspicuous consumption has resulted in this luxury buying among consumers. This mentality leads to consumers to achieve their own goal through luxury goods, such as reflecting their status, showing the uniqueness and so on. In order to buy their favorite luxury goods, consumers try different channels and overseas buying is the main channel for them. Under this situation, China as the second-biggest luxury market, the demand for overseas luxury among Chinese consumer has credit raised. It is therefore important for conducting consumer behavior research to analyze this phenomenon and identify corresponding factors that lead consumers buying luxury abroad. The purpose of the research is to understand the phenomenon of the consumers buying luxury goods overseas and to identify the corresponding factor for the luxury shop or the company which could conduct managerial implication to encourage consumers buying domestically. Since the improved people’s living standard, luxury buying has increasingly spread in popularity, especially in developing countries. Conspicuous consumption has resulted in this luxury buying among consumers. This mentality leads to consumers to achieve their own goal through luxury goods, such as reflecting their status, showing the uniqueness and so on. In order to buy their favorite luxury goods, consumers try different channels and overseas buying is the main channel for them. Under this situation, China as the second-biggest luxury market, the demand for overseas luxury among Chinese consumer has credit raised. It is therefore important for conducting consumer behavior research to analyze this phenomenon and identify corresponding factors that lead consumers buying luxury abroad. The purpose of the research is to understand the phenomenon of the consumers buying luxury goods overseas and to identify the corresponding factor for the luxury shop or the company which could conduct managerial implication to encourage consumers buying domestically.
172

Val av inköpskanal : Hur kan köparpersonligheter påverka? / Choice of purchasing channel : How may buyer personalities have an influence?

Isaksson, Felicia, Östmann Hanngren, Hanna January 2019 (has links)
Problembakgrund och problemformulering: Sverige är ett av de länder i världen där ehandel förekommer mest frekvent, dock inte av dagligvaror. Detta är ett problem för de matbutiker som väljer att erbjuda e-handel då det inte är lönsamt. Från ett konsumentperspektiv kan detta bero på bland annat livssituation, vanebeteende och köparpersonlighet. Frågan blir då i vilken utsträckning dessa faktorer påverkar val av inköpskanal. Syfte och frågeställning: Syftet med uppsatsen är att beskriva hur attityder mot en rad butikskomponenter ser ut hos olika konsumenter med olika köparpersonligheter och vilka köparpersonligheter som regelbundet handlar dagligvaror online samt vilka som inte gör det. Frågeställningen som uppsatsen utgår ifrån är därför: “Hur kan attityder till butikskomponenter och köparpersonligheter påverka val av inköpskanal hos konsumenter som regelbundet handlar dagligvaror online via en matbutik respektive konsumenter som handlar dagligvaror i fysisk butik?” Metod: En kvalitativ metod användes i den aktuella uppsatsen. Djupintervjuer utfördes med 14 respondenter från Sverige i två olika grupper: de som regelbundet handlar dagligvaror via en matbutik och de som inte gör det. Frågorna som ställdes handlade om attityder, attribut, vanor, livssituation, erfarenheter och val av inköpskanal. För att behandla alla frågor teoretiskt skapades en analysmodell som verktyg för skrivandet av uppsatsen. Slutsats och förslag till framtida forskning: Inga övergripande skillnader mellan de respondenter som regelbundet handlar dagligvaror online via en matbutik och de respondenter som inte gör det fanns genom studien. Dock sågs nyansskillnader inom respektive grupper och mellan grupperna. Vidare fanns att konsumenters köparpersonligheter och utomstående faktorer såsom livssituation hade ungefär samma grad av påverkan på valet av inköpskanal. Det var omkring samma antal respondenter som påverkats till att välja den kanal de valt på grund av utomstående faktorer som det antal som valt inköpskanal på grund av sin köparpersonlighet. Förslag till framtida forskning skulle kunna vara en mer extensiv studie med respondenter från hela Sverige, då den aktuella studien utfördes i Jönköping och Göteborg samt forskning om hur matbutikerna kan få sin e-handel att öka. / Problem background and problem formulation: Sweden is one of the countries in the world where e-commerce is the most present. This is however not the case within groceries. The problem occurs for the supermarkets that chooses to offer e-commerce of groceries when it is not profitable. From a consumer perspective this can depend on living conditions, habits and buyer personality. The question then is to what degree these factors influence the choice of purchase channel. Purpose and research question: The purpose of this essay is to describe how attitudes toward a range of store components look among consumers with different shopping typologies and personalities and which of these personalities that regularly shop for groceries online through a supermarket and which ones does not. The research question therefore is: “How can attitudes to store components and buyer personalities influence the choice of purchasing channel of consumers that regularly shop for groceries online through a grocery store in difference to those consumers who shop for groceries in a physical store?” Method: A qualitative method was used in the present essay. In-depth interviews were conducted with 14 respondents from Sweden in two groups: the ones who regularly shop for groceries online through a supermarket and the ones that do not. The questions asked was about attitudes, attributes, habits, living conditions, experiences and choice of buying channel. In order to treat every question theoretically an analysis model was created as a tool for the essay. Conclusion and recommendations for further research: No general differences between the respondents that shop for groceries online through a supermarket and those who shop in a physical supermarket was found through the present study. However, differences in nuances was seen within both groups and between the groups. Furthermore the analysis showed that consumers’ buyer personalities and external factors such as living conditions had more or less the level of impact on the choice of purchasing channel. It was about the same number of respondents that had been affected to choose the channel that they chose do to external factors, as the number of respondents that had chosen purchasing channel because of their buyer personality. Recommendations for further research could be a more extensive study with respondents from all of Sweden since the present study was conducted in two Swedish cities: Jönköping and Göteborg. Additionally, research about how supermarkets could make their e-commerce efforts be profitable could be of interest.
173

Otimização da vida útil da tilápia cultivada (Oreochromis niloticus), minimamente processada e armazenada sob refrigeração. / Optimizing the shelf-life of minimally processed aquacultured tilapia (Oreochromis niloticus) stored under refrigeration.

Soccol, Marcilene Camilo Heidmann 26 February 2003 (has links)
A efetiva consolidação da piscicultura depende do escoamento da produção, que por sua vez depende da demanda. Para que o consumo de pescado no Brasil seja ampliado, é necessário que haja oferta de produtos com a qualidade exigida pelo consumidor. Esta pesquisa teve como objetivo a obtenção de um novo produto, tipo alimento de conveniência - tilápia minimamente processada, estabelecendo a vida útil deste, por monitoramento dos componentes físico-químicos e avaliação sensorial e microbiológica. Foram utilizados peixes provenientes de áreas de cultivo do Estado de São Paulo, da região de Jaú, da espécie tilápia do Nilo, Oreochromis niloticus, os quais foram submetidos à depuração, eviscerados, filetados, acondicionados em bandejas de poliestireno e recobertos com filmes plásticos de etileno-álcool-vinílico - EVOH (controle); também foi feito o embalamento sob atmosfera modificada - EAM (60%CO2+40%O2) e a vácuo. Parte dos peixes foi submetida ao tratamento químico, por imersão em ácido acético a 1%. As amostras embaladas foram mantidas sob refrigeração, na faixa de 1 ± 1 o C, quando foram submetidas às análises, no 1 o dia de experimento e aos 7, 13 e 20 dias de armazenamento refrigerado. Os tratamentos aplicados não apresentaram diferenças significativas para composição centesimal, nitrogênio não protéico - NNP, bases nitrogenadas voláteis totais - BNVT e pH. A EAM associada ou não ao ácido acético apresentou valores mais elevados de TBA (ácido tiobarbitúrico), sendo detectada a presença de ranço pelos provadores, integrantes da equipe de análise sensorial. Os filés tratados com ácido acético apresentaram-se descoloridos e com textura menos firme, em relação aos demais tratamentos. Durante o período de armazenamento não detectou-se a presença de Salmonella, Clostridium sulfito-redutores e E. coli. Os tratamentos embalados em EAM e a vácuo, associados ou não ao ácido acético, inibiram o desenvolvimento de S. aureus, coliformes totais e psicrotróficos proporcionando uma vida útil de 20 dias. O embalamento a vácuo associado ao ácido acético foi o tratamento que manteve as características físico-químicas, microbiológicas e sensoriais mais estáveis até o término do experimento. / The effective aquaculture consolidation depends on the production sale, which in the other hand, depends on the demand. In order to increase Brazilian fish consumption, it is necessary to offer products with quality demanded by the consumers. The purpose of this research was to obtain a new convenience product - minimally processed tilapia. The shelf-life of the product were determining by monitoring physical-chemical components, sensory and microbiological analysis. With this intent, aquacultured Nile tilapia (Oreochromis niloticus) raised in farms located in the Jau region, Sao Paulo State, was depurated, gutted, filleted, packed in polyestirene trays and covered with ethylene-vinyl-alcohol (EVOH) plastic films (control). It was also made packing with modified atmosphere (MAP) 60%CO2+40%O2 and vacuum packing. Part of the fish was chemically treated by immersing in a 1% acetic acid solution. The packed samples were storage under a temperature which ranged from 1 ± 1 oC and had been analyzed at the 1st day of experiment and to the 7th , 13th and 20th days. No significant differences were verified among treatments for the centesimal composition, non-protein nitrogen (NPN), total volatile bases nitrogen (TVBN) and pH as well. The use of the MAP, whether associated with acetic acid or not, promoted the TBA (thiobarbituric acid) increasing. It was detected rancidity the team responsible for the sensory evaluation. The fillets treated with acetic acid were fainted colors and showed less firm texture, when compared to the non-treated ones. Salmonella, Clostridium sulfite-reducing and E. coli were not detected during the storage period. Treatments using MAP and vacuum packing, whether associated with acetic acid or not, inhibited the development of S. aureus, total coliforms and psychrotrophic, maintaining the shelf life to 20 days. However, the treatment combining vacuum packing and acetic acid maintained the physical-chemical, microbiological and sensory characteristics stabler until the end of the experiment.
174

Bandeiras de conveniência: análise jurídica e econômica

Stein, Marcelino André 21 March 2012 (has links)
Made available in DSpace on 2016-04-26T20:20:46Z (GMT). No. of bitstreams: 1 Marcelino Andre Stein.pdf: 1124431 bytes, checksum: c1ffbf0839b099ad8f101e78bf0f31fa (MD5) Previous issue date: 2012-03-21 / This study aims to discuss the main legal and economic aspects of flags of convenience (FOC). Its specific objectives, are to help reduce dependence by Brazilian users of shipping services provided by carriers that make extensive use of flags of convenience. As justification for the study, we note that it is an important issue for long-term strategic interests of the Brazilian State. The development of a long-term State Maritime Policy is critical to a Country that has one of the largest coasts and internal waterway networks in the world. The hypothesis addressed in this work is the study of the major legal and economic aspects of flags of convenience as well as the possibility of using the WTO through the GATS, to combat this practice or, alternatively, adapt it to the entire international maritime community so all Countries and their Merchant Marines can enjoy the same legal framework. The method is inductive, since the author will depart from particular issues to achieve generalized conclusions. This method extends the freedom of the researcher, allowing him to consult a variety of sources, so that, intuitively, the author can reach the proposed result. Emphasis will be given to the impact that these flags of convenience cause to the development of a Brazilian Maritime Power as well as a Brazilian strong Merchant Marine and possibilities of using the WTO Word Trade Organization, to curb this practice. It is argued that this practice violates the GATS (General Agreement on Tariffs and Services) rules, highlighting unfair competition in the international maritime market / Esta dissertação tem como objetivo geral contribuir para a redução da dependência dos usuários brasileiros de serviços de transportes marítimos prestados pelos navios de bandeiras de conveniência. Trata-se de tema importante para os interesses estratégicos de longo prazo do Estado brasileiro, o que justifica a relevância desta pesquisa. A elaboração de uma Política Marítima de Estado, de longo prazo, é fundamental para um país que tem uma das maiores costas e malhas hidroviárias do mundo. A hipótese desta pesquisa sustenta que o estudo dos principais aspectos jurídicos e econômicos das bandeiras de conveniência, bem como a possibilidade de uso da Organização Mundial do Comércio, através do Acordo Geral de Tarifas e Serviços GATS (General Agreement on Trade in Services - GATS), para combater tal prática, ou adequá-la para que toda a comunidade marítima internacional possa dela usufruir. O método utilizado é o indutivo, pois partir-se-á de questões particulares para conclusões generalizadas. Este método amplia a liberdade do pesquisador, ao lhe dar a liberdade de beber em diversas fontes para que, intuitivamente, chegue ao resultado proposto. Será dada ênfase ao impacto que tais bandeiras causam na construção do Poder Marítimo brasileiro e possibilidades de uso da Organização Mundial do Comércio para coibir tal prática. Sustenta-se que tal prática viola o GATS tendo em vista a concorrência desleal no mercado internacional marítimo
175

Denúncia nos contratos privados de assistência à saúde

Zanetti, Andrea Cristina 05 February 2018 (has links)
Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-02-16T19:31:06Z No. of bitstreams: 1 Andrea Cristina Zanetti.pdf: 2439766 bytes, checksum: 481dd19f7c3daf7c408724a6245a0a23 (MD5) / Made available in DSpace on 2018-02-16T19:31:06Z (GMT). No. of bitstreams: 1 Andrea Cristina Zanetti.pdf: 2439766 bytes, checksum: 481dd19f7c3daf7c408724a6245a0a23 (MD5) Previous issue date: 2018-02-05 / Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq / The purposes of this work is understanding the role of termination without cause in long-term contracts and contracts for an indefinite term, as well as their current limits, which are established in particular by the principle of good faith. To such end, in order to direct and deepen the topic, our approach focuses specifically on private healthcare contracts, a contract subject to term that exemplifies the complexity of current contractual relations and demonstrates the process of fragmentation of private law in different microsystems, which also impacts on unilateral notice as a form of termination of the contractual relationship and a kind of unilateral termination for convenience. Generally, in the perspective of unilateral termination without cause, the operability of good faith allows its control to occur in two distinct moments: upon controlling the contractual content (providing guidelines for or restricting unilateral termination) and upon controlling actual exercise of the right (by means of the observance of certain obligations, respect to codes of conduct and repression of the undue, disproportionate and illegitimate use of this form of extinction of the contract). These controls and their consequences are what may result in the invalidity of the contractual provision, the right to indemnification and even in maintaining or extending the effectiveness of the contract. This demonstrates the current dimension attributed to good faith in the control of unilateral termination, which is gradually intensified depending on the contractual microsystem involved and whether it is a business or existential (essential) contract. In view of this new perspective, the issue of unilateral termination in contracts governed by the microlegal framework of Law 9,656/1998 (Health Plans Act) is presented from the perspective of the speciality and essentiality of its contractual object, which influence the operability of good faith and requires acknowledgment of the microsystem in which it is inserted, and which also needs to relate to the other subsystems that form Private Law, in a coherent and systematic interpretation in the search for possible solutions to the issue, mainly due to the fact that the aforementioned law does not clearly deal with this form of termination regarding the different parties involved in private healthcare contracts / Este trabalho tem por finalidade compreender o papel da denúncia desmotivada nos contratos por tempo indeterminado e de longa duração, bem como seus atuais limites, dados especialmente pela boa-fé objetiva. Para tanto, aborda especificamente os contratos privados de assistência à saúde, por se tratar de um contrato de duração que exemplifica a complexidade das relações contratuais atuais e que demonstra o processo de fragmentação do direito privado em diferentes microssistemas, o que também impacta na denúncia como forma de cessação da relação contratual e espécie de resilição unilateral. De maneira geral, a operabilidade da boa-fé, na perspectiva da denúncia desmotivada, permite que seu controle ocorra em dois momentos distintos: controle do conteúdo contratual (com o direcionamento ou restrição da cláusula de denúncia); e controle de exercício (que ocorre mediante a observância de determinadas obrigações, respeito a deveres de conduta e combate ao uso desvirtuado, desproporcional e ilegítimo dessa forma de extinção do contrato). São esses controles e suas consequências que podem resultar na invalidade da disposição contratual, no direito à indenização e até mesmo na manutenção ou extensão da eficácia do contrato, demonstrando as dimensões atuais que a boa-fé alcança no controle da denúncia e que se intensificam gradualmente, conforme o microssistema contratual e segundo se trate de um contrato empresarial ou existencial (essencial). Diante dessa nova perspectiva, a questão da denúncia nos contratos regidos pelo micro-ordenamento da Lei no 9.656/1998 (Lei dos Planos de Saúde) é apresentada por meio da especialidade e essencialidade de seu objeto contratual, o que influencia na operabilidade da boa-fé e demanda o reconhecimento do microssistema em que está inserido, o qual também necessita se relacionar com outros subsistemas que compõem o Direito Privado, em uma interpretação coerente e sistemática na busca de possíveis soluções para a temática, sobretudo pelo fato de a referida lei não tratar com clareza dessa forma extintiva para as diferentes partes que compõem os contratos privados de assistência à saúde
176

網路購物取貨服務對便利商店店面需求之影響-以7-Eleven為例 / The Impact of Online Shopping with Pick-up Service on Demand of Convenience Store: An Example from 7-Eleven

石昌國, Shih, Chang-Kuo Unknown Date (has links)
連鎖便利商店由於其據點多、分佈廣、全天候營業的特質,使得便利商店在網路購物的物流末端得以扮演最後一哩(the last mile)的通路角色。這種高附加價值的取貨服務,突破了傳統店面僅限於店內商品銷售的經營模式,創造出門市額外的人潮流量,亦影響到未來便利商店整體店面需求。本研究探討幾個重要議題,包括網路購物取貨服務對便利商店經營的重要程度為何?在未來網購取貨服務環境下,便利商店是否有持續展店的需要?門市選址因素較過去文獻有否改變?對內部空間規模有何影響?位於不同市郊區位影響有何差異?以期瞭解網路購物對實體零售店面需求之影響。 本研究以臺北市325家7-Eleven門市為研究對象,實證結果發現網路購物取貨服務數量對營業額有顯著正向影響,且對市區門市營業額的影響較郊區明顯,長期將提升整體門市競租能力,隱含更有能力進駐條件更佳之區位與擴張佔有率。實證亦顯示位於市區商圈愈小的門市,其網購取貨數量愈多,意味網購取貨消費者對於門市區位可及性便利的要求較高,而未來新增門市的商圈範圍劃設,亦須一併考量當地一般便利品與網購商品的需求總量,以訂定需求門檻,為因應網購取貨龐大市場,7-Eleven應持續擴張門市。在選址因素方面,目前僅發現位於非三角窗門市較有網購取貨潛力,隱含未來網路購物對零售店面區位選擇之潛在影響,而位於郊區或商圈範圍較大的門市,則蘊含潛在的網購取貨需求。門市面積方面,短期可透過選址彈性範圍或內部倉儲與展示空間相互調整予以解決,長期而言,預期門市倉儲空間的需求將會有所增加。 國內外探討網路購物對於實體零售業經營與店面需求影響的相關文獻尚未成熟之際,本研究的貢獻在於從網路零售商與便利商店實體通路結合的面向切入,首度印證網路購物、來店取貨服務對於實體便利商店經營的重要性,並進一步探討其對門市商圈範圍、選址區位與面積的潛在影響,裨以提供未來便利商店業者在網購取貨服務環境下的展店策略建議。
177

La structure par terme des prix des matières premières

Lautier, Delphine 10 February 2004 (has links) (PDF)
Ce mémoire expose les travaux effectués depuis la thèse de doctorat en les replaçant dans un cadre offrant une vue générale de la littérature sur la structure par terme des prix des matières premières. Il commence par une première partie consacrée à l'analyse théorique de la structure par terme. Pour comprendre la relation entre le prix au comptant et le prix à terme, je me suis tout d'abord intéressée aux théories traditionnelles des prix des matières premières – celle du déport normal et celle du stockage. Développées à l'origine dans un contexte où la notion de structure par terme était moins importante, car la maturité des contrats à terme n'était pas très éloignée, ces théories apparaissent cependant comme limitées lorsque l'horizon d'analyse augmente et que l'on souhaite prendre en considération la totalité de la structure par terme. Un certain nombre de mes travaux a donc pour objectif d'étendre au long terme les théories traditionnelles. Ils visent également à améliorer la compréhension du comportement dynamique de la courbe des prix dans un marché de matières premières. <br />L'analyse théorique de la structure par terme des prix des matières premières étant effectuée, il était intéressant de se pencher sur la façon d'exploiter ses enseignements à des fins de modélisation. C'est l'objet de la deuxième partie du mémoire, qui présente un nouveau modèle de structure par terme – qualifié de modèle asymétrique – justifie les hypothèses qui le sous-tendent, et le positionne par rapport aux autres modélisations. <br />La troisième partie a pour objectif d'apprécier la qualité de la modélisation effectuée : elle s'intéresse aux résultats des tests empiriques réalisés à partir des modèles de structure par terme. Des simulations me permettent tout d'abord de souligner l'influence des hypothèses concernant le processus stochastique retenu pour les variables d'état et celle du nombre de variables d'état, dans trois modèles différents. Sont ensuite présentés des travaux de nature méthodologique, développés en réponse aux difficultés d'estimation spécifiques que présentent les modèles de structure par terme des prix des matières premières. Enfin, l'exposé des performances des modèles, c'est-à-dire de leur capacité à reproduire la courbe des prix observée, permet de présenter les résultats empiriques obtenus avec le modèle asymétrique. <br />Deux applications ont été envisagées dans la littérature pour les modèles de structure par terme des prix des matières premières : la couverture dynamique et la valorisation. En ce qui concerne la couverture, la réflexion relative à l'utilisation de modèles de structure par terme est motivée par la volonté de couvrir des engagements à long terme sur le marché physique à l'aide de contrats à terme d'échéance rapprochée. Les travaux portent alors sur la détermination de la stratégie de couverture à mettre en œuvre et sur l'analyse de son efficacité. Dans le domaine de la valorisation, les modèles de structure par terme ont été utilisés en s'appuyant sur la théorie des options réelles. La plupart des recherches entreprises portent sur la décision d'investissement dans le cadre de matières premières minérales, car le caractère irréversible de l'investissement est particulièrement prononcé pour ces dernières. Mes travaux de recherche se sont intéressés à chacune de ces deux applications. Celles-ci ont fait l'objet de plusieurs publications. Elles sont également le sujet de recherches en cours et sont à l'origine de plusieurs projets.
178

Analyse des Kraftstoff- und Shop-Geschäfts des Tankstellennetzes einer Mineralölgesellschaft mit Hilfe von Regressionsverfahren /

Gerhardt, Ralf G. January 2007 (has links)
Universiẗat, Diss.--Regensburg, 2006.
179

Essays on environmental determinants of health behaviors and outcomes

Truong, Khoa Dang. January 2008 (has links)
Thesis (Ph.D.)--Pardee Rand Graduate School, 2007. / Title from title screen (viewed on June 13, 2008). This website links to the complete document in PDF format. Includes bibliographical references.
180

TALKING THE TALK EQUALS WALKING THE WALK? : A Quantitative Study of the Attitude-Action Gap in the Sharing Economy

Nordström, Anders, Esseen, Rebecka January 2018 (has links)
Customer behavior has always been of interest for business researchers. However, it is just in recent years that there has been an increasing interest in the phenomenon of the sharing economy. It has been suggested that there is an ongoing shift in the traditional way of consuming. The idea behind the sharing economy is that two different parties can make use of their underused assets through an online platform. Previous quantitative research in the area of interest mainly focuses on the motivational factors for participation in the sharing economy; four of the most prominent factors were therefore identified and further investigated. In this thesis, these factors are referred to as drivers and more specifically, the drivers of enjoyment, sustainability, convenience, and financial benefits. Further, previous research gives an indication of a discrepancy between customer attitudes and actions when making a decision in the sharing economy. With this in mind, the purpose of this thesis is to describe customer behavior in the sharing economy. More specifically, this thesis seeks to study the relationship between attitudes and actions of customers in the sharing economy. Taking this into account, the following research question was formulated:   What is the relationship between attitudes and actions of the customers participating in the sharing economy of Rentl AB?   In order to fulfill the purpose of this thesis, the Swedish sharing economy business Rentl was addressed. To answer the research question a quantitative research strategy was followed where a survey was sent out to randomly chosen customers of Rentl and 145 responses were collected. The collected data was statistically analyzed by the use of Paired T-tests and Regression Analyses. Further, the empirical findings regarding the four identified drivers were analyzed in accordance with the theoretical framework. The identified attitude-action gap is therefore analyzed by the application of basic customer decision-making, the theory of Bounded Rationality, the Theory of Reasoned Action &amp; the Theory of Planned Behavior, and finally the Self-Determination Theory.   The authors established that there is a positive relationship between attitudes and actions regarding the extrinsic drivers, convenience and financial benefits. However, it was further established that the intrinsic drivers, enjoyment and sustainability, do not have a significant influence on the actual actions. In other words, a positive attitude toward enjoyment and sustainability as drivers for participation in the sharing economy does not necessarily translate into actions. Thus, the authors identified that there is an attitude-action gap in the sharing economy.     In addition to the theoretical contributions, this research further contributes with practical aspects. More importantly, the sharing business Rentl is provided with a better understanding for the customer behavior in their business. Considering that the findings of this research identify convenience and financial benefits as significant drivers for participation, this can be emphasized in marketing contexts by managers.

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