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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
161

Ekologiskt försvarbara produkter, för vems skull? : En studie om förekomsten av greenwashing i dagligvarubranschen / Ecologically responsible products, for who's sake? : A study regarding greenwashing's presence in the convenience goods business

Nilsson, Nicole, Ohlsson, Josephine January 2017 (has links)
I dagens samhälle är hållbarhet en viktig aspekt som påverkar både konsumenter och företag. Hur företag väljer att arbeta med detta varierar och effekterna blir därmed olika från företag till företag. Konsumenter har idag hög kunskap gällande hållbarhet och deras krav har höjts när det gäller företags engagemang i frågan samt på deras produkter. En del företag väljer att ta ett genuint ansvar för sin verksamhet medan andra väljer att utföra tomma symboliska handlingar för att leva upp till de förväntningar som ställs från omvärlden, utan att behöva lägga ner arbete på det. När ett företag utför sådana handlingar, att ha minskad miljöprestanda samtidigt som en hög miljöprestanda kommuniceras ut, kallas det greenwashing. Vilket resulterar i att konsumenterna blir lurade. Detta föder en viss misstanke och får många att undra kan företag verkligen leva upp till den bild som de själva skildrar?   Sju butiker inom dagligvaruhandeln i Växjöområdet studerades för att skapa en förståelse kring huruvida det förekommer greenwashing inom dagligvaruhandeln. Genom att studera hur butiker tar ansvar för sina verksamheter och produkter, hur hög kunskaps som de besatt samt hur vilka drivkrafter de drevs av undersöktes området.   Att någon form av greenwashing förekommer inom dagligvaruhandeln går att se. De butiker som är av större karaktär samt ingår i en koncern eller kedja tenderar att ha lägre kunskap kring hållbarhet samt sina produkter och dess ursprung. Ansvarstagandet är även detta lågt hos de lite större butikerna. De mindre butikerna har större kunskap kring sina produkter och dess ursprung, de tar även större ansvar för sin verksamhet. Oavsett vad så förekommer det handlingar som kan ses som tveksamma inom båda kategorierna, drivkrafterna till de här handlingarna är dock olika men resultatet blir detsamma. Större butiker vill tjäna pengar medan de mindre drivs av sina värderingar och tron på ett bättre värld. / Sustainability is an important aspect nowadays which affects both consumers and companies. Regarding how companies are handling their business creates different results. Today consumers have a high level of knowledge regarding sustainability which creates higher expectations towards the company's way of managing their business. Some corporations take a genuine responsibility and act upon the consumer's expectations, meanwhile some only make empty promises or acts to avoid extra time or money which may be required for real, genuine action. When a company behave in that kind of way, it is called greenwashing and the consequences are tricked customers. This creates a suspicion which makes many people wonder whether companies can live up to and fulfill the customer’s expectations.   Seven convenient stores in the convenient goods business in the area of Växjö in Sweden was studied with the purpose to create an understanding regarding whether greenwashing is existing or not. This was done by studying how convenient stores take their responsibility of their businesses and products, what level of knowledge they have and what kind incentives that drove them to act in that way.   Some level of greenwashing is present in some of the studied objects. The bigger convenient store chains tend to have a lower level of knowledge regarding sustainability, their products and the product’s origin. Responsibility is also lower at the bigger convenient store chains. The smaller stores have higher knowledge regarding their products and the product’s origin and they also take bigger responsibility for their businesses. Regardless of what kind of store it is, there exist some kind of actions which can be considered as doubtful. The incentives behind the actions may be different, but the results remain the same. Bigger chains want to earn most money possible, meanwhile the smaller stores are driven by their values and a belief of a better world.
162

Plan de negocios para la implementación de una tienda de conveniencia en el Distrito de San Isidro

Chamorro Martínez, Jossi Lorena, Mc Lean Alcedán, Erica Patricia, Periche Amaya, Yuri Vladimir, Ramírez Aragón, Luz Maribel 17 June 2021 (has links)
La actual coyuntura social y sanitaria ha llevado al consumidor urbano de alimentos a tomar mayor consciencia sobre características saludables y condiciones sanitarias de los productos y compras con mínimo contacto. Nuestra investigación busca cubrir las necesidades identificadas a través de la implementación de una tienda de conveniencia, que englobe propuestas de alimentos predominantemente saludables, amigables con el medio ambiente, contribución a marcas solidarias, practicidad de compra y eficiente interacción digital. Se denominará Sentido Natural, frase que envuelve conceptos de valores sociales y medioambientales, que definen nuestra propuesta. Para nuestra investigación empleamos metodologías cualitativas y cuantitativas a través de encuestas y observaciones en campo, que concluye en una necesidad de mercado con potencial de crecimiento. El público objetivo está definido por personas con estilo de vida saludable cuyas edades oscilan entre los 18 a 55 años, pertenecientes al NSE A, B y C, que residen y visitan la zona 4 del distrito de San Isidro, donde se encuentra la mayor concentración de tráfico diario de público, residentes y flotantes. De acuerdo con nuestra en encuesta, el 84% considera que la alimentación saludable es importante o muy importante; y al 98% le gustaría encontrar alimentos saludables en una tienda de conveniencia. Se emplearán canales digitales como redes sociales y páginas web para conectar con el segmento objetivo. Contará con 2 canales de venta: tienda física y tienda virtual (e-commerce). Realizamos un estudio de factibilidad que demuestra que el proyecto es viable en los aspectos: comercial, operativo y financiero, con una inversión de S/ 286,472.00, financiado en un 71% de capital propio y un 29% financiado con un préstamo bancario con un plazo de 3 años, y una tasa de interés de 11.20%; obteniendo un VAN positivo y un TIR superior al costo de oportunidad de los socios. Asimismo, el payback de la inversión es en 3.6 años, el cual consideramos que es un tiempo razonable y refuerza la atractividad del negocio. / The current social and health situation has led urban food consumers to become more aware of the healthy characteristics and sanitary conditions of the products and purchases with minimal contact. Our research seeks to cover the needs identified through the implementation of a convenience store, which encompasses predominantly healthy food proposals, friendly to the environment, contribution to solidarity brands, practicality of purchase and efficient digital interaction. It will be called Natural Sense, a phrase that involves concepts of social and environmental values, which define our proposal. For our research we use qualitative and quantitative methodologies through surveys and observations in the field, which concludes in a market need with growth potential. The target audience is defined by people with a healthy lifestyle whose ages range from 18 to 55 years old, belonging to NSE A, B and C, who reside and visit zone 4 of the San Isidro district, where the highest concentration is found. daily traffic of public, residents and floating. According to our survey, 84% consider that healthy eating is important or very important; and 98% would like to find healthy food at a convenience store. Digital channels such as social networks and web pages will be used to connect with the target segment. It will have 2 sales channels: physical store and virtual store (e-commerce). We carried out a feasibility study that shows that the project is viable in the aspects: commercial, operational and financial, with an investment of S / 286,472.00, financed by 71% of its own capital and 29% financed with a bank loan with a term 3 years, and an interest rate of 11.20%; obtaining a positive NPV and an IRR higher than the opportunity cost of the partners. Likewise, the payback of the investment is in 3.6 years, which we consider to be a reasonable time and reinforces the attractiveness of the business. / Tesis
163

Marketingový výzkum maloobchodního trhu / Marketing Research of Retail Market

Nesvačilová, Dana January 2011 (has links)
The purpose of the master’s thesis is a marketing research in retail market with fast-moving goods in relation to food purchases via the Internet. The first part of this work is devoted to theoretical description of the retail sector, current trends and aspects associated with the customer. The second part contains an analysis of retail development in the last decade and further analysis of the findings which serve as bases for the processing of marketing research. The information obtained from this survey will be used to formulate a proposal on new services for retailers, to reveal the perspectives of grocery shopping and consumer goods through the Internet or through other communication media.
164

The relationship between transformational leadership, employee engagement and intention to quit among employees at a selected organisation

Swartz, Natasha Lizette January 2020 (has links)
Masters of Commerce / Organisations should focus their attention on strategies that mitigate the intention to quit of employees, this can be achieved through creating an environment that is favourably disposed to an efficient and engaged workforce and by driving transformational leadership approaches. Recognising the immense value of human capital and the devastating effects linked to the loss of valued employees, organisations should direct their focus on effective ways to deal with undesirable staff turnover issues. In the present challenging economic times, organisations and researchers are increasingly exploring factors that could contribute to retaining talent and improve leadership as well as employee engagement practices to optimise organisational outcomes through employees’ talent. The present study sought to contribute to existing research pertaining to transformational leadership, employee engagement and intention to quit, by observing the variables in a service sector environment. The main objective of the research study was to determine the nature of the relationships among the variables on a sample of employees at a selected organisation. An online questionnaire was sent to 296 possible respondents by means of an electronic link. Out of these, 206 questionnaires were used for analysis. Employees were selected to participate in the study by means of convenience sampling. Four questionnaires were used to gather data namely, a self-developed biographical questionnaire, the Multi-Factor Leadership Questionnaire developed by Avolio and Bass (1995), the Utrecht’s Work Engagement Scale developed by Schaufeli and Bakker (2003) and the Turnover Intention Scale developed by Roodt (2004). Statistical analysis of the data was performed by using the Statistical Package for Social Sciences (SPSS) version 26 and the LISREL 8.80 software program. Item and dimensional analyses were executed on the subscales to identify poor items and to ensure uni-dimensionality of the subscales. In order to test the hypotheses structural equation modelling was used. The multiple regression analytical technique was used to identify the variable that explains the most variance in intention to quit. The research results indicated that a positive relationship between transformational leadership and employee engagement exist. There were significant, negative relationships between transformational leadership and intention to quit and between employee engagement and intention to quit. Regression analysis indicated that employee engagement had a more significant impact on intention to quit than transformational leadership. The limitations of the study and future recommendations for the organisation are discussed.
165

[pt] ROTEIRIZAÇÃO DE VEÍCULOS PARA SISTEMAS DE DISTRIBUIÇÃO COM REABASTECIMENTO DIÁRIO / [en] VEHICLE ROUTING FOR DISTRIBUTION SYSTEMS WITH DAILY REPLENISHMENT

JULIANA ABREU TALON 08 June 2020 (has links)
[pt] Nos últimos anos as empresas varejistas começaram a investir em modelos menores de lojas, voltando-se para o atendimento de conveniência, que busca atender os novos hábitos de consumo da população. No entanto, esse modelo de loja representa um grande desafio logístico para as empresas, uma vez que por serem pequenas essas lojas normalmente não possuem espaço para estoque, necessitando de abastecimentos frequentes. A logística urbana apresenta alguns obstáculos como as restrições de circulação por tipo de veículo e as janelas de tempo, tornando a roteirização adequada fundamental para entregar o produto correto, no momento correto e na quantidade correta, garantindo assim a redução de veículos, distância percorrida e custos logísticos. Desta forma, este trabalho busca contribuir para o reabastecimento ótimo de lojas de conveniência localizadas em grandes centros urbanos através da otimização de rotas, considerando restrições de circulação e janelas de tempo disponíveis para abastecimento. Para isto, um estudo de caso foi feito em uma empresa do setor varejista utilizando uma ferramenta de código aberto baseada no Excel para resolver a variante do problema de roteirização de veículos. A ferramenta utilizada para resolver casos reais da empresa em estudo, considera o planejamento médio da demanda diária assim como a capacidade e disponibilidade dos veículos, tempos de descarga e restrições de horário para recebimento e circulação de veículos. Os resultados do estudo para os cenários discutidos apresentam uma redução de até 32 por cento no frete da empresa, além de oportunidades de ganhos operacionais frente à atual operação da empresa. / [en] In recent years retail companies have begun to invest in smaller store models, turning to the convenience service, which seeks to meet the new consumption habits of the population. However, this store model represents a major logistical challenge for companies, once they are small, usually do not have space for inventory and need frequent replenishments. City Logistics presents some obstacles such as traffic restrictions by vehicle type and time windows, making proper routing essential to deliver the right product at the right time and in the right amount, thus ensuring vehicle reduction, distance traveled and logistics costs. In this way, the objective of this paper is to contribute to the optimal replenishment of convenience stores located in large urban centers through an optimization of the routes, considering the traffic restrictions and the time windows available for supply. For this, a case study was done in a retail company using an Excel open source tool to solve the variant of the vehicle routing problem. The tool is used to solve real cases of the company under study, considering the average planning of daily demand as well as the capacity and availability of vehicles, unloading times and time constraints for receiving and circulating vehicles. The study results for the scenarios discussed present a reduction of up to 32 per cent in the company s freight as well as opportunities for operating gains against the company s current operation.
166

[pt] GESTÃO DE ESTOQUES DE PRODUTOS EM PONTOS DE VENDA: ESTUDO DE CASO EM VAREJISTA BRASILEIRA / [en] POINT OF SALE PRODUCTS INVENTORY MANAGEMENT: CASE STUDY IN BRAZILIAN RETAILER

DEBORA CAMPBELL DE OLIVEIRA 11 May 2020 (has links)
[pt] É devido a um aspecto de inovação e mudança no comportamento do consumidor que o mercado varejista vêm se modificando ao longo do tempo e criando novos formatos de lojas físicas. Um exemplo, são as lojas de bairro, pequenas e especializadas, que visam o atendimento de conveniência e buscam aproveitar da melhor forma possível os espaços físicos em localidades estratégicas. Porém, para gerenciar o estoque de mercadorias em um espaço reduzido e limitado se faz necessário também focar na melhoria da gestão dos estoques, com o intuito de melhor atender aos clientes e de evitar desperdícios com excessos e perdas de vendas com as rupturas. Dessa forma, o objetivo deste trabalho é analisar o cenário dos estoques existentes de nove lojas de conveniência de uma rede varejista brasileira e, utilizando um modelo tradicional de gestão de estoques presente na literatura, encontrar respostas para as questões de, quando pedir e o quanto pedir de mercadoria. Além disso, esta pesquisa ainda acrescenta a indagação de o quanto deve ser mantido de estoque de segurança para evitar o desbalanceamento do mesmo e, para responder a estas perguntas, é necessário lidar com o equilíbrio entre custos, nível de serviço e espaço físico disponível. Os resultados do estudo agregam os valores encontrados com os cálculos quantitativos juntamente com uma análise qualitativa com relação ao espaço existente nas lojas analisadas. E, as conclusões foram que para o equilíbrio entre custo, nível de serviço e limitação de espaço físico os valores de ponto de reposição e tamanho de lote seriam suficientes para um nível de serviço de 95 por cento. / [en] It is due to an aspect of innovation and change in consumer behavior that the retail market has been changing over time and creating new physical store formats. One example is neighborhood stores, which are small and specialized, which aim to serve convenience and seek to make the best use of physical spaces in strategic locations. However, in order to manage the inventory of goods in a small and limited space, it is also necessary to focus on improving inventory management, in order to serve customers and to avoid excess waste and sales losses due to disruptions. Thus, the objective of this paper is to study the existing inventory scenario of nine convenience stores of a Brazilian retail chain and, using the traditional inventory management model found in the literature, find answers to the questions of when to order and how much to order of merchandise. In addition, this research further raise the question of how much safety stock should been kept to avoid unbalance, and in order to answer these questions, it is necessary to address the balance between costs, service level and available physical space. The study results aggregate the values found with the quantitative calculations together with a qualitative analysis regarding the existing space in the analyzed stores. In addition, the conclusions were that for the balance between cost, service level and physical space limitation the replacement point values and lot size would be sufficient for a 95 per cent service level.
167

聯合分析在產品最佳化之應用研究

耿筠, GENG, YUN Unknown Date (has links)
本研究共壹冊,預計四萬至六萬字,分六章十九節:第一章、導論,第二章、方法簡 介與文獻探討,第三章、研究設計,第四章、第一階段研究之結果,第五章、第二階 段研究之結果,第六章、結論。聯合分析是一種相依的多變量分析技術,它主要的目 的是:探討分析預測變數各水準對準則變數之供獻,在本研究指的是運動鞋各屬性水 準對顧客偏好大小的影響。本研究採便利抽樣,以人員訪問方式接觸受測者,並以問 卷為工具來收集初級資料。除聯合分析外,同時使用Thurstone's Case V抽取變數, 多元尺度法描繪產品及理想點聯合空間圖,集群分析法區分出偏好較一致的栠群,最 後以聯合分析法找出最佳之產品。
168

Self-Service Technologies : What Influences Customers to Use Them?

Saeid, Bawan, Macanovic, Elma January 2017 (has links)
Background: The society has changed and become increasingly characterized by technology-facilitated interactions. Companies are starting to make use of self-service. technologies (SSTs), instead of interpersonal encounters during service deliveries. Customers’ usage of SSTs has been examined in previous research. However, previous studies have ignored the fact that different types of SSTs have different factors that influence customer's experience and decision to use them, increasing the relevance of examining one specific SST, namely private SST to achieve more accurate results regarding what specific factors that influences customer decision to use this type of SST. The reason for choosing private SSTs is not only because it is the most recent type of SST, it is also the type of SST that develops continuously with the increased use of the Internet and the World Wide Web. Purpose: The purpose of this research is to identify the most important factors influencing customers to use private SST. Research Questions:- What value judgement influences customers to use private SSTs the most? - What factors influences customers’ value judgements? Methodology: This research takes on a quantitative approach with an explanatory research design. The chosen data collection method is performed through one independent survey. Conclusion: Hedonic and utilitarian value judgements have a positive relationship towards customer's decision to use private SSTs. The utilitarian value judgements have a greater impact on customer's decision to make use of private SSTs, in comparison to the hedonic value judgements. However, hedonic value judgements can still be considered as an important factor in influencing customer's decision to use private SSTs, as the hedonic value judgements still have a relatively strong impact on customer's decision to use private SSTs.
169

Saint Thomas d’Aquin et la possibilité d’un monde créé sans commencement / St. Thomas Aquinas and the possibility of a world created without beginning

Celier, Grégoire 04 June 2014 (has links)
La question d’un monde créé sans commencement ou, comme on le dit souvent, le problème de « l’éternité du monde », a été l’occasion d’une vive controverse entre les penseurs latins du XIIIe siècle, dont saint Thomas d’Aquin. Nonobstant sa foi avérée en une création avec un commencement, Thomas, théologien et philosophe catholique, s’est interrogé tout au long de sa carrière : « Aurait-il été possible que Dieu créât un monde sans commencement ? » Cette persévérance est suffisamment paradoxale pour attirer l’attention, d’autant que Thomas, en sa réponse, s’opposait à la grande majorité de ses contemporains.Après une courte partie introductive qui brosse à grands traits et sans prétention le contexte historique, sont donc présentés les onze textes thomasiens traitant de la durée du monde, et spécialement de la possibilité d’un monde créé sans commencement, en leur langue latine ainsi qu’en une traduction française originale. Puis sont analysés les arguments présentés par Thomas, et les questions qu’ils peuvent soulever. Si les rapports entre la philosophie et la foi, comme entre la philosophie et la science, entrent en ligne de compte, les notions de causalité naturelle et de causalité volontaire, de fini et d’infini, de création divine et d’action humaine, de temps et d’éternité, de démonstration rationnelle et d’argument de convenance, constituent le cœur de cette élucidation philosophique.Au terme de la démarche, il apparaît que, pour saint Thomas d’Aquin, si le monde, en fait, a été créé avec un commencement (c’est pour lui une certitude de foi), en droit il aurait pu être créé sans aucun commencement (et c’est pour lui une affirmation légitime de la raison). / The question of a world created without beginning or, as is often said, the problem of « the eternity of the world », was the occasion of a controversy between the latin thinkers of the thirteenth century, including St. Thomas Aquinas. Despite his unquestionable faith in a creation with a beginning, Thomas, catholic theologian and philosopher, wondered throughout his life : « Would it have been possible that God created a world without beginning ? » This perseverance is paradoxical enough to attract attention, especially as Thomas, in his reply, was opposed to the vast majority of his contemporaries.After a short and unpretentious introduction that describes historical context, eleven thomasians texts dealing with the duration of the world are presented, and especially the possibility of a world created without beginning, in the original latin and in a new french translation. Then the arguments given by Thomas are analyzed, as well as the issues they may raise. If the relationship between philosophy and faith, and between philosophy and science, are taken into account, the concepts of natural causality and voluntary causality, finite and infinite, divine creation and human action, time and eternity, rational demonstration and argument of convenience, are the heart of this philosophical elucidation.At the end of the process, it appears that, for Aquinas, if the world, in fact, was created with a beginning (this is for him a certainty of faith), nevertheless it could have been created without a beginning (and this is for him a legitimate statement of reason).
170

Influencia del merchandising utilizado en las tiendas de conveniencia de la zona 7 de Lima Metropolitana en la satisfacción del cliente, el ticket de compra y la recompra según 4 tipos de clientes / Influence of merchandising used in convenience stores in zone 7 of Metropolitan Lima in customer satisfaction, purchase ticket and repurchase according to 4 types of customers

Chávarry García, Karol Nohely, Pereyra Villanueva, Jenny Patricia 16 May 2019 (has links)
La presente tesis plantea que el merchandising utilizado en las tiendas de conveniencia de la zona 7 de Lima Metropolitana contribuye positivamente en la satisfacción de los clientes, el ticket de compra y la probabilidad de recompra según 4 tipos de clientes, lo cual se ha comprobado mediante la validación de 4 hipótesis específicas. Luego de haber realizado el análisis se obtuvo que, dichas hipótesis fueron aceptadas. En cuanto a la primera fue aprobada mediante un análisis factorial y se encontraron cuatro tipos de clientes: Premium, visuales, buscadores de ofertas y oportunistas. De la segunda hipótesis se obtuvo que de los shoppers que habían tenido una opinión positiva en cuanto al merchandising, el 90% de ellos estaba de acuerdo con que tuvieron una experiencia de compra agradable. En la tercera hipótesis, mediante un análisis descriptivo de la valoración de las técnicas de merchandising; es decir, que los shoppers hayan notado la presencia de dichas técnicas al momento de su ingreso y recorrido por la tienda, se obtuvo que: el incremento promedio del ticket de compra fue de 52% en clientes Premium, 65% en clientes Visuales, 46% en clientes Buscadores de ofertas y 51% en clientes Oportunistas. Por último, en la cuarta hipótesis se pudo comprobar que los shoppers que habían adquirido alguna oferta en la tienda de conveniencia, regresaban en mayor número de veces en comparación con los shoppers que no adquirían ofertas. / This thesis states that the merchandising used in convenience stores in zone 7 of Metropolitan Lima contributes positively in customer satisfaction, the purchase ticket and the likelihood of repurchase according to 4 types of customers, which has been proven through the validation of 4 specific hypotheses. After having made the analysis, it was found that these hypotheses were accepted. As for the first one, it was approved through a factorial analysis and four types of clients were found: Premium, visuals, offer finders and opportunists. From the second hypothesis, it was found that of the shoppers who had a positive opinion regarding merchandising, 90% of them agreed that they had a pleasant shopping experience. In the third hypothesis, through a descriptive analysis of the valuation of merchandising techniques; that is, that the shoppers had noticed the presence of such techniques at the time of their entry and tour of the store, it was found that: the average increase in the purchase ticket was 52% in Premium clients, 65% in Visual clients, 46 % in customers Search engines and 51% in Opportunistic customers. Finally, in the fourth hypothesis it was found that the shoppers who had purchased some offer in the convenience store, returned in greater number of times compared to the shoppers who did not acquire offers. / Tesis

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