Cette thèse pose la question de la place du livre dans l’expérience de la lecture dans le musée quand dans la seconde moitié des années 1960 tout l’art, tel qu’il est redéfini par les artistes conceptuels, est à lire. Dans les années 1960 et 1970, puis de nouveau au tournant des années 1990-2000, les espaces de lecture se multiplientAlors que l’emploi du livre par les artistes conceptuels s’inscrit dans une quête de démocratisation de l’art, qui serait désormais diffusé hors du musée, le livre dans le musée semble poser le problème d’une relation apparemment contradictoire entre la nature reproductible d’un médium et son ancrage in situ. Force est de se demander si cela ne produirait pas une réification du livre et une interdiction de la lecture pour reprendre les mots de Marcel Broodthaers. A moins qu’il ne s’agisse d’interroger les usages du livre et la place de la lecture dans la constitution de communautés éphémères. La première partie est consacrée principalement à la spatialisation de la lecture à l’ère de l’information aux Etats-Unis entre le milieu des années 1960 et le début des années 1980. Les espaces de lecture sont alors aussi des espaces à lire. Dans une seconde partie, nous verrons que l’institutionnalisation de l’installation est contemporaine de celle de la lecture dans le musée. Enfin nous étudierons l’émergence de modèles originaux d’exposition du livre d’artiste et du livre, créés par des artistes et commissaires qui ont participé à la rédéfinition de l’exposition comme médium et/ou en réinterprétant Le Club des Travailleurs de Rodchenko (1925). / This dissertion investigates the position of book in reading experiences which take place in the museum context when in the mid-nineteen sixties, all art, as redifined by conceptual artists, is to be read. In the 1960s and in the 1970s, then again in 1990s and 2000s, reading space have been increasing. Those could be apparatuses produced for exhibition as well as art environments and installations. In contrast with artists books which deal with democratizing art by circulating outside the control of museums, books in museums leds to questions about an apparent opposition between a reproducible medium and its in situ anchorage. It begs the essential question of whether it might end up in the reification of the book as well as in the prohibition of reading, the Marcel Broodthaers’s Interdiction de lire as stated for Pense-Bête (1964). Unless it provides the opportunity to focuse on the uses of books . The installations we are analyzing contribute to the building up of temporary communities. That is to say that we have also to consider the reader position in social sphere. There are three crucial trends, for it is in exploring them that we can begin to explore as the book as a reference for the environment which is itself to be read at the time of Information Turn which influenced theory on architecture. In the mid-1990s, artists produced what we call in situ books that are produced for reading in the museum. This dissertation dealss also with the wide range of interpretations of the same historic source, The Working Club by Alexandre Rodchenko (1925), by curators and artists from the New York art Scene as well as other American and European Artists.

This thesis deals with literary work of Josef Čapek in relation to the concept of visual contrast. First, the historical background is set up, with highlights of then exposed interest in Baroque era on one hand, and increasing threat of World War II on the other. Both of these moments were relevant in connection with one of the most crucial cultural events in First Czechoslovak Republic: the exhibition of Pražské baroko 1600-1800. The essential hypothesis suggests that based on what has been indicated, some elements of the Baroque aesthetics appeared to be relevant for Josef Čapek's unique artisic expression as well, since they became subject of integration to his aesthetic frame. In this respect, the common ground between Čapek's modern artistic approach and Baroque aesthetics is believed to be shaped by the notion of visuality. Finally, these ideas are applicated on Čapek most prominently Baroque-influenced works, Kulhavý poutník and Psáno do mraků. Keywords: Josef Čapek, Baroque, exhibition, Pražské baroko 1600-1800, visuality, contrast, chiaroscuro, Kulhavý poutník, Psáno do mraků

Cette thèse a pour vocation de dresser un catalogue exhaustif des hermès à portrait provenant des provinces occidentales de l’empire romain afin d’appréhender toute la richesse sémantique de ce support figuré original. Disposés depuis l’époque archaïque aux carrefours et aux portes des villes grecques, les piliers hermaïques deviennent, sous l’impulsion des Romains, le support de véritables portraits et non plus uniquement celui d’effigies divines. Deux catégories iconographiques émergent, les portraits rétrospectifs restituant les traits de personnages historiques fameux tels Homère ou Ménandre, et ceux de particuliers, parfois dédiés à leur Genius et élevés dans l’atrium de leur demeure. Au-delà de la nécessaire analyse stylistique et iconographique du corpus, cette étude a pour ambition de donner une lecture historico-culturelle du phénomène et de rendre compte de la mise en œuvre concrète de ces hermès, depuis l’atelier jusqu’aux lieux où ils sont exposés. Leur remise en contexte doit permettre de dresser un tableau des acteurs de cette pratique de dédicace, des personnages représentés, des motifs présidant au choix de ces images abrégées et de la place qu’elles occupent dans l’espace privé des villas romaines, dans le cadre du culte domestique comme dans celui de l’otium. / This study aspires to acheive a catalog of portrait herms in the Roman West in order to apprehend the semantic meaning of this original figurative support. Erected since achairc times by the crossroads and doors of greek cities, herms become, under roman influence, pedestals for portraits and not only representations of divinity. Those portraits can be divided into two iconographical categories : retrospective ones reproducing features of historical figures such as Homer and Menander, and those of private citizens, sometimes dedicated to their Genius and raised in the atrium of their house. More than a simple stylistical and iconographical analysis of this corpus, this study tries to give an historical and cultural reading of thoses sculptures, from the workshop to their exhibition contexts. This approach must allow the depiction of all the actors involved in thoses dedications, the clarification of thematic choices as of the reasons for choosing these abbreviated images, the definition of their place in the private space of the Roman villas in the context of domestic cults or that of the otium.

Dans cette thèse entreprise entre les études littéraires et intermédiales et l’histoire et la critique des arts, nous articulons le rapport de compatibilité entre l’impératif promotionnel auquel doit répondre l’artiste aux fins de promotion de son oeuvre et les conséquences éthiques générées par sa réponse. Nous y analysons notamment les réponses d’artistes dont les pratiques furent classées sous la rubrique de la critique institutionnelle. Par l’entremise d’une série d’études de cas, notre analyse couvre une période historique qui traverse la fin des années 1960 jusqu’au tournant 1990 (Marcel Broodthaers, Louise Lawler, Christopher D’Arcangelo, Andrea Fraser). Nous avons opté pour une méthodologie composite, empruntant à l’analyse du discours et à l’histoire et à la critique des arts. En prenant comme cadre de référence les dernières recherches de Michel Foucault sur les questions de l’éthique et de la critique, la portion de l’oeuvre de Judith Butler qui concerne l’éthique et la performativité, l’analyse pragmatique de Mieke Bal et les analyses sociologiques de Pierre Bourdieu, nous proposons une relecture d’une sélection d’objets littéraires et visuels issus de l’appareil publicitaire et dont le statut et la fonction sont marqués par l’ambivalence, combinant – sans en annuler l’effectivité – la critique à la promotion. Nous démontrons ainsi que les aspérités de la critique peuvent être conservés dans l’espace apriori inapproprié de la publicité, et que cette critique relève de l’éthique. En somme, nous démontrons comment l’articulation de la critique à l’éthique concerne l’ethos de l’artiste, mais aussi celui de l’universitaire. / In this thesis, written between several disciplines (intermedia and literary studies, art history and art criticism), I aim to examine the relationship of compatibility between the promotional imperative artists are compelled to adopt in order to publicize their work via institutions, artists’ response to this imperative, and the resulting ethical consequences. My analysis focuses on this response as articulated by artists whose practices are characterized by criticality and reflexivity, and who have been classified under the rubric of institutional critique. Through a series of case studies, I cover a period spanning the late 1960s to early 1990s, with a focus on the work of Marcel Broodthaers, Louise Lawler, Christopher D’Arcangelo and Andrea Fraser. I aim to address this lacuna by way of a broad-based methodological approach, drawing from discourse analysis, art history and art criticism. Using a referential framework that encompasses Michel Foucault’s later research on ethics and critique, Judith Butler’s work on ethics and performativity, the pragmatic analyses of Mieke Bal, and Pierre Bourdieu’s sociological examination, I propose a rereading of several literary and visual objects that, while produced in a promotional context, are characterized by a certain ambivalence of status and function, combining as they do critique and promotion in such a way as that both modes remain operative. In this sense, I hope to demonstrate that the sometimes abrasive nature of critique can be maintained within the ostensibly unsuitable space of promotion, and that this critique is fundamentally ethical in nature. In sum, I will show how the articulation of ethical critique has bearing on the ethos of both the artist and the academic.

O presente trabalho assume a relação entre história e memória como um dos desafios disciplinares da História no âmbito da educação básica e pretende refletir sobre o ofício do historiador investigando o processo de patrimonialização do espaço escolar. Desta forma reconhece a materialidade das instituições formais de ensino como possibilidade de atuação da História, enquanto disciplina que proporciona diferentes leituras do mundo, inclusive a reflexão sobre a memória e a cultura material. Tomando em conta estas considerações, propõe-se que alunos e alunas do 6º do ensino fundamental de uma escola pública de Porto Alegre/RS possam construir noções de documento e fontes para a história, da narrativa como mediação entre o passado e a interpretação historiográfica, bem como da noção de patrimônio cultural e seus desdobramentos enquanto possibilidade para a educação histórica. Para concretizar o objetivo enunciado a pesquisa no acervo documental e iconográfico da escola foi simultaneamente recurso metodológico e questão mobilizadora para a produção de conhecimento no ensino fundamental Além de discutir teoricamente o problema anunciado, operando com os conceitos de patrimônio cultural e patrimônio escolar, e avaliar os resultados da pesquisa, a investigação também descreve e examina a construção de um projeto de exposição, reunindo fotografias e excertos de documentos escritos que compõe o acervo da instituição educativa. A partir da aplicação de instrumento de avaliação escrito, e das anotações efetuadas durante as aulas, foi possível verificar que a maioria dos estudantes conseguiu identificar a importância e a variedade dos vestígios como matéria-prima das fontes para a história e a relação entre a produção historiográfica e as demandas do presente. Também quando questionados sobre diferentes formas narrativas, majoritariamente os estudantes envolvidos na pesquisa identificaram as características da escrita autobiográfica, dos enredos ficcionais e as providências próprias da elaboração do conhecimento histórico. Com relação à noção de patrimônio cultural, a maior parte dos alunos e das alunas reconheceu a tensão entre o papel da memória e a dimensão histórica na patrimonialização dos bens. / The present work assumes the relation between history and memory as one of the disciplinary challenges of history in the scope of basic education and intends to reflect on the occupation of the historian investigating the process of patrimonialization of the school space. In this way, it recognizes the materiality of formal educational institutions as a possibility for the performance of history, as a discipline that provides different readings of the world, including reflection on memory and material culture. Taking into account these considerations, it is proposed that students of the 6th grade of a public elementary school in Porto Alegre/RS can construct notions of document and sources for history, of narrative as mediation between the past and the historiographic interpretation, as well as the notion of cultural patrimony and its outspread as a possibility for historical education. In order to fulfill the stated goal, the research in the documentary and iconographic collection of the school was simultaneously a methodological resource and a mobilizing question for the production of knowledge in elementary school. In addition to theoretically discussing the problem advertised, operating with the concepts of cultural heritage and school heritage, and evaluating the results of the research, the research also describes and examines the construction of an exhibition project, gathering photographs and excerpts of written documents that compose the collection of the educational institution From the application of a written evaluation instrument and the notes made during the lessons, it was possible to verify that the majority of the students were able to identify the importance and the variety of the traces as raw material of the sources for the history and the relation between the historiography production and the demands of the present. Also when asked about different narrative forms, most students involved in the research identified the characteristics of autobiographical writing, fictional plot, and the proper arrangements for the elaboration of historical knowledge. Regarding the notion of cultural heritage, most of the students recognized the tension between the role of memory and the historical dimension in the patrimonialization of goods.

L’ambition de cette thèse est d’éclairer le processus qui conduit le voyageur à produire un carnet de voyage rassemblant notes graphiques et écrites, photographies et documents. Si cette production plastique est improvisée sur le motif, le voyageur programme en amont le support et se prépare techniquement et mentalement, définissant ainsi sa capacité à capter le réel. Les images créées en voyage par les artistes – de Léonard de Vinci, Albrecht Dürer, William Turner, Eugène Delacroix, Félix Ziem, Paul Gauguin, Zao Wou Ki à, plus récemment, Titouan Lamazou, Georges Wolinski, Michel Montigné, Bertrand De Miollis, Elsie Herberstein, Nicolas Jolivot, et Stéphanie Ledoux – sur feuillet libre ou dans un album, informent sur les stratégies spécifiques de connaissance du pays et de rencontre des habitants. L’étude de leurs moyens et dispositifs de travail sur le terrain, éclaire la quête artistique et spirituelle qui les a mobilisés. Au retour dans l’atelier, l’artiste transforme les informations du voyage à l’aide d’autres savoir-faire techniques et artistiques. Le carnet de voyage est devenu populaire parce que le petit format favorise la liberté d’expression individuelle dans le dispositif du livre, à la fois extime et intime. Pour certains artistes professionnels, ce format conservé dans l’intimité de l’atelier, se révèle être un condensé d’audaces techniques, de premiers jets virtuoses et un compagnon de vie privilégié, qui est aussi à l’origine des œuvres destinées au public. Le carnet de papier adapté au nomadisme, qui stimule la recherche des artistes reconnus, tout comme la pratique spontanée du dessin et de l’écriture, devient à la fois surface et volume, outil et récit, temps et déplacement, travail et résultat. Ma thèse cherche à montrer que le carnet remplissant ces fonctions, devient avatar holographique du voyage et œuvre en soi. / The ambition of this thesis is to elucidate the process that leads the traveller to produce a compilation of graphic and written notes, photographs and documents. If this production is to be carried out during the journey itself, the traveller must think about the materials that will be necessary to the execution of the work, to catch reality. But a certain form of mental preparation is also necessary. The images achieved by travelling artists such as Leonardo da Vinci, Albrecht Dürer, William Turner, Eugène Delacroix, Félix Ziem, Paul Gauguin, Zao Wou Ki and, more recently, Titouan Lamazou, Georges Wolinski, Michel Montigné, Bertrand de Miollis, Elsie Herberstein, Stéphanie Ledoux and Nicolas Jolivot, are loose-leaf or in albums, which set out specific strategies aimed at acquiring knowledge about an environment and its inhabitants. The study of the ways and the meanings of producing a travel sketchbook throws light on the spirit of artistic and spiritual inspiration which was the driving force of the work. Back in his or her workshop, the artist retrospectively organises his sketches in the light of his or her experience, thanks to technical and artistic means. The travel sketchbook has become popular because its small format encourages an individual freedom to express within the framework of a book, whether private or intended for disclosure. For some professional artists, this size, which is used and kept secretly at home, proves out to be a summary of sketches and discoveries that will provide material for works, which may be offered to the public. The travel sketchbook is also an accretion of rough drafts, technical demonstrations and insights into its author’s psychological depths. Paper, as a medium adapted to travel, stimulates artistic and literacy research. It is at once plane and volume, instrument and narrative, time and movement, work and achievement. The aim of this thesis is to demonstrate how the travel sketchbook by performing these functions, can give a holographic account of a journey, and can thus constitute a work of art in itself.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / A busca do homem pela reprodução do movimento através das imagens é antiga. Tão antiga que é difícil fixar uma data para marcar a invenção do cinema. Para a indústria cinematográfica comercial, no entanto, esse marco costuma ser definitivo: o dia 28 de dezembro de 1895, por ocasião da primeira exibição pública paga de filmes dos Irmãos Lumiére com seu cinematógrafo. Mas o que parece ser inaugurado aí não é simplesmente uma técnica ilusória de reprodução do movimento, e sim um conceito de espetáculo que se sedimentou durante os dez ou vinte anos seguintes. Graças a interesses econômicos e ideológicos, o cinema passou de um exercício de escrita do movimento com a luz, para uma gramática muito bem sedimentada e padronizada. Junto com esse modelo de narrativa, determinou-se também a situação-cinema. Nela, o público é submetido a uma arquitetura de espectação estanque, que favorece a inatividade motora e a concentração na obra em detrimento da interação social e de uma postura participativa do espectador. Desde o surgimento da televisão e da videografia, porém, essa situação-cinema vem sendo contestada. Com essas novas tecnologias, seguidas pelo advento dos aparatos digitais, o audiovisual deixou de estar confinado às salas escuras, poltronas confortáveis e telas brancas. Todo e qualquer ambiente passou a ser uma paisagem de exibição audiovisual em potencial. Essa ruptura, por suas características estéticas, sociais, culturais, acabou encontrando na arte um campo de expansão. Ao longo dos últimos sessenta anos, a quantidade de aparelhos audiovisuais em circulação, portáteis, interativos só cresce. O resultado é que o audiovisual se tornou nosso principal meio para trocas de informações de toda ordem textual, visual, sonora etc. No seu dia-a-dia, o ser humano transita velozmente entre espaço físico e ciberespaço sem qualquer constrangimento. A materialidade é sempre um estímulo para acessar a virtualidade e vice-versa. Diante desse contexto cultural contemporâneo, de onipresença do audiovisual e de permanente troca entre essas duas janelas, é que este trabalho se posiciona. A busca aqui é por desvendar o ponto em que as duas dimensões de espaço e tempo se tangenciam e se mesclam. Deixam de ser ou para se tornar e. O pano de fundo para esse mergulho é justamente um exercício de exploração da potencialidade estética e criativa da exibição audiovisual entre todos os seus elementos constitutivos, incluindo aí o espectador participador. Assim se criam os cinemas para paisagens / The human quest for the reproduction of movement through images is old. It is so old that it is difficult to establish a date to herald the 'invention' of cinema. For the commercial film industry, however, this landmark is quite definitive: the 28th December 1895, which marks the first paid public exhibition of Lumiere Brothers' movies. What seemed to be inaugurated at that time is not simply an illusory technique to reproduce movement, but also a spectacle concept which was paved during the following ten or twenty years. As a result of economical and ideological issues, cinema migrated from being a practice of 'writing movement with light' to become a well established and standardised medium. Along with this narrative, a "cinema situation" was also born. Using this model, the audience is subjected to a fixed screening architecture, which favours motor inactivity and focus on the screen rather than on the social interaction of the spectators and their active role. Since the beginning of television and videography, this cinema situation has been contested. With those technologies as well as digital devices, audiovisual was no longer restricted to dark rooms, comfortable seats and white screens. Any and every environment became a potential audiovisual exhibition environment. This breakthrough found in the arts a promising field due to its aesthetic, social, cultural appeals. Throughout the last 60 years, the amount of audiovisual gadgets that are portable and interactive has increased. As a result, audiovisual has become the most used medium to exchange information of all sorts textual, visual, audio etc. On a daily basis, human beings move fast and comfortably between material life and cyberspace. Material reality is always an incentive to reach virtual reality and vice-versa. This work is based on this contemporary cultural context, one of audiovisual omnipresence and permanent exchange between these two windows. The search is to unveil the point where these two ways of experiencing space and time touch each other and mix together; how they evolve from being excludent to become complementar. The background for this quest explores the use of the aesthetic and creative potentialities in audiovisual exhibitions and all its inner elements, which includes an active spectator. This is how cinemas for environments are created

Cette thèse étudie les différents types d'artistes-curateurs qui se manifestent depuis plus de deux siècles au moment où les artistes organisateurs d'expositions sont de plus en plus présents sur la scène artistique contemporaine. Par-delà le phénomène de mode, une vue d'ensemble des artistes-curateurs est dressée, une typologie de ceux-ci proposée. L'ensemble des réflexions et des recherches porte sur les liens entre art et réception de l'art à travers l'étude de la french theory (Gilles Deleuze, Félix Guattari, Jean-François Lyotard, Jacques Rancière, Jacques Derrida), du réalisme spéculatif (Quentin Meillassoux, Graham Harman) et de l'heccéité (Jean Duns Scot). En s'appuyant sur une étude épistémologique, les différents caractères existants de la position d'artiste-curateur sont analysés. À travers des expériences artistiques et curatoriales subjectives, la visibilité des fondements véritables de cette double pratique, assumée comme telle, est pensée. L'objectif est de rendre compte de la définition possible de l'artiste-curateur comme avant tout un créateur de lieu, de dispositifs, et d'espace d'exposition au service des autres. Les rapports qu'entretiennent les artistes avec les commissaires d'expositions sont rendus visibles, tant dans leurs relations harmonieuses que conflictuelles. Des pistes pour l'avenir se conçoivent dans le prolongement de la poétique de la relation développée par Édouard Glissant. / This thesis shows that, under various guises, the artist-curator model has been operating for more two centuries when the artists who curate exhibitions are ever more visible on the artistic scene. Across the fashion phenomenon, an overview of the more prominent artist-curators is erected, a typology of these practitioners is proposed. He particularly focuses his reflections and researches on the links between art and theory, the study of the reception of French Theory (Gilles Deleuze, Félix Guattari, Jean-François Lyotard, Jacques Rancière, Jacques Derrida), speculative realism (Quentin Meillassoux, Graham Harman) and haecceity (Jean Duns Scot). Using epistemological methodology and analyzing the state of variables, he details the various characteristics which co­exist in the artist-curator position. The author uses his own artistic and curatorial experience : he founded and curates the artist-run space Immanence. He aims to bring to life the real foundations of this double practice. The thesis posits the possible definition of the artist­curator both as the author of a creative act in place visibility and display, and simultaneously as a creator at the service of the others. At the heart, are the relationships between curated artists and artist-curator : the cooperation, consensus and correspondence, as well as the dissent and conflicts. Finally, the author looks to the possible futures drawing from the poetics of relation developed by Édouard Glissant.

Tidigare forskning tyder på att det kan vara svårt att få besökare att ta del av utställningstexter. Studien ifråga undersöker därför hur berättartekniska grepp kan användas för att skapa läsvärda utställningstexter. Det kombinerade design- och forskningsprojektet grundar sig i ett uppdrag från föreningen Kunskapsturism Kafjärden, som vill ha hjälp med att ta fram en populärhistorisk utställningstext om den svenska stormaktstiden och rikskanslern Axel Oxenstierna.  I studien undersöktes effekten av de fem berättartekniska greppen anföring, disposition, tempus, bildspråk i form av metaforer och liknelser samt tematiskt fristående adjektiv. Baserat på analyser av användningen av dessa grepp i befintliga utställningstexter, konstruerades två prototyper av en narrativ utställningstext om Axel Oxenstierna.  Utprovningar av prototyperna indikerade att en omvänd disposition skapar nyfikenhet att läsa texten, att historiskt presens gör det lättare för läsaren att leva sig in i berättelsen samt att bildspråk och tematiskt fristående adjektiv främjar mottagarens föreställningsförmåga. Typen av anföring verkade däremot inte påverka läsupplevelsen nämnvärt.  Resultaten indikerar att berättartekniska grepp har en inverkan på utställningstexters läsvärde och att en viss användning av greppen dessutom kan göra mottagarna mer benägna att läsa texterna. Undersökningen mynnade ut i en gestaltning till Kunskapsturism Kafjärdens utställning om Axel Oxenstierna. Där användes de fem berättartekniska greppen på det sätt som visade sig vara mest intresseväckande i utprovningarna. / Previous research suggests that it can be difficult to get visitors to read the texts in an exhibition. Hence, the present study investigates how narration techniques may be used in order to grab readers’ interest and create readable exhibition texts. The combined design and research project was led in collaboration with a Swedish local history association. The design brief was to create an exhibition text for a forthcoming exhibition about 17th century Swedish politician Axel Oxenstierna.  The study focused on the effects of five different narration techniques, namely style of speech, discourse structure, tense, figurative language in the form of metaphors and similes, and the use of adjectives. Based on analyses of preexisting exhibition texts, two prototypes of a narrative about Axel Oxenstierna were constructed.  Results from user testing then indicated that a reverse discourse structure creates curiosity for the story in question, that present tense facilitates reader involvement into the narrative, and that the use of figurative language and adjectives promotes the creation of mental imagery while reading. The style of speech in the narrative did not seem to have an impact on the reading experience.  These results suggest that the narration techniques examined in this study affect the readability of exhibition texts, and that a particular use of these techniques may be preferable in order to get visitors to read the texts. Research findings were then used to create a final version of the narrative exhibition text about Axel Oxenstierna.

Submitted by Daniele Amaral (daniee_ni@hotmail.com) on 2016-09-26T19:33:49Z No. of bitstreams: 1 TeseSMO.pdf: 13131734 bytes, checksum: eefbff0faf4d283aecbbbe364f540884 (MD5) / Approved for entry into archive by Marina Freitas (marinapf@ufscar.br) on 2016-10-04T18:39:58Z (GMT) No. of bitstreams: 1 TeseSMO.pdf: 13131734 bytes, checksum: eefbff0faf4d283aecbbbe364f540884 (MD5) / Approved for entry into archive by Marina Freitas (marinapf@ufscar.br) on 2016-10-04T18:40:06Z (GMT) No. of bitstreams: 1 TeseSMO.pdf: 13131734 bytes, checksum: eefbff0faf4d283aecbbbe364f540884 (MD5) / Made available in DSpace on 2016-10-04T18:40:14Z (GMT). No. of bitstreams: 1 TeseSMO.pdf: 13131734 bytes, checksum: eefbff0faf4d283aecbbbe364f540884 (MD5) Previous issue date: 2015-05-05 / Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) / Zoos house many specimens of native fauna and have great potential to contribute to Environmental Education for biodiversity conservation. However, some studies have pointed that even when these institutions carry on biodiversity conservation actions, this subject may be presented in their educational activities or exhibitions. To investigate the potential of zoos in Environmental Education for biodiversity, we chose the cougar (Puma concolor) conservation as motivating topic. It was selected for the reason that this specie is important to biodiversity maintenance in São Paulo State and because there are many challenges in education for big predators conservation. The purpose of this study was to identify environmental education for the cougar conservation strategic actions that zoos could be do; to discuss the educational intent on animal’s exhibition in zoos nowadays; and to analyze the cougar grounds for their potential as facilities that educates for the conservation of this specie. Adopting Freire principles, that grounds the critical environmental education and a hermeneutic research approach, this thesis was set up as a collective instrumental qualitative study case. The research had a diagnostic stage involving five zoos from Sao Paulo northeastern, in which the research first purpose was developed, and a further analysis stage performed with three of these institutions to address the other two purposes of this study. To collect information, we mainly use zoos technical and educational teams interviews, exhibition and cougar exhibit observations; and, finely, informative stuff, websites and technical documents analyses focused on enclosures and animals. The main result of diagnostic was that any specific cougar educational activity had been performed. But, the issue was extremely important for these institutions, which reported many cougars rescues, including some that occurred with animals on display. The teams believe that activities such as campaigns between Sao Paulo State zoos could improve the development of educational stuffs and facilities that educates for this specie conservation. From second stage of the research, we highlight there are two purposes regarding to animals display: firstly it’s to provide close contact with animals and secondly it’s to educate people for nature conservation. These purposes are coherent with zoos conservation goals and environmental education actions. Although, on an educational exhibition it is necessary to set up the balance between elements that explore each one of these purposes. In this sense, the analysis of cougar exhibits shows that the enclosures and its labels doesn’t has been focused on biodiversity conservation. Mediation about this topic it has been done mainly by educators. That reveals enclosures weaknesses on role as facilities that educates, but their potential could be expanded with additional information inclusion that contextualizes the cougar in their locality. / Os zoológicos são instituições que abrigam diversos espécimes da fauna nativa e que possuem grande potencialidade de contribuírem na educação ambiental para a conservação da biodiversidade. Contudo, alguns trabalhos vêm apontando, que mesmo quando essas instituições realizam ações de conservação da biodiversidade, essa temática pode não estar presente em suas ações educativas ou em suas exposições. Para investigarmos o potencial dos zoológicos nas ações de educação ambiental para a biodiversidade, escolhemos como tema motivador a conservação da onça parda (Puma concolor). Esse tema foi escolhido em função da importância da conservação dessa espécie para a manutenção da biodiversidade no interior do estado de São Paulo e dos desafios existentes nas ações de educação para a conservação de grandes predadores. Os objetivos foram: identificar linhas de ação nas quais os zoológicos podem atuar na educação ambiental para a conservação das onças pardas; discutir a intencionalidade educadora na exposição dos animais em zoológicos na atualidade; e analisar os recintos de onças pardas avaliando seu potencial enquanto estruturas educadoras para a conservação dessa espécie. Com base em princípios freirianos que fundamentam a perspectiva crítica de educação ambiental e em uma abordagem hermenêutica de pesquisa, esse trabalho se constituiu como um estudo de caso qualitativo instrumental coletivo. A pesquisa teve uma etapa de diagnóstico junto a cinco zoológicos do nordeste paulista, com os quais foi desenvolvido o primeiro objetivo, e uma etapa de análise aprofundada, realizada junto a três dessas instituições para executar os outros dois objetivos do estudo. Para a coleta de informações utilizamos principalmente entrevistas às equipes técnicas e educativas das instituições participantes, observações das exposições e dos recintos de onça parda e análises de materiais informativos, sites e de documentos técnicos sobre os recintos e animais. Como principal resultado do diagnóstico obtivemos que nenhuma atividade educativa específica sobre a onça parda havia sido realizada, mas que o tema era extremamente relevante para as instituições, pois foram relatados atendimentos de onças pardas acidentadas, incluindo os animais que estão em exposição. As equipes consideraram que atividades como campanhas articuladas entre os zoológicos paulistas poderiam ser positivas para o desenvolvimento de material didático e estruturas educadoras para a conservação da espécie. Da segunda fase da pesquisa, destacamos como principais resultados a existência de duas intencionalidades com relação à exposição dos animais: proporcionar o contato próximo com o animal e educar as pessoas para a conservação da natureza. Essas intencionalidades são coerentes com os objetivos de conservação e educação ambiental dos zoológicos. No entanto, para que uma exposição seja educativa é importante que haja um balanço entre elementos que abordem cada uma delas. Nesse sentido a análise dos recintos de onça parda revelou que a contextualização promovida pela estrutura física dos recintos e pelas placas não possuem focos na conservação da biodiversidade. A mediação para essa temática é feita principalmente pelas educadoras e educadores. Isso revela fragilidades nos recintos enquanto estruturas educadoras, que podem ter suas potencialidades ampliadas com a inserção de elementos complementares que auxiliem na contextualização da onça parda na realidade local.