舊金山是美國北加州的重要城市，亦是俄裔移民群居的重要據點。俄裔人口18世紀隨著帝國東擴到達北美洲，他們在北美設立眾多據點進行開墾及貿易。直至19世紀中葉俄國退出北美勢力後，俄裔移民仍在北美延續其文化影響。隨著廿世紀四波移民潮的相繼湧入，舊金山灣區的俄裔移民呈現多元文化發展，城市內的小俄羅斯牽繫著俄裔移民的情感。 俄裔移民在不同時期移民美國，他們主因家庭團聚及經濟因素遷移至舊金山灣區。本文主要探討文化傳承中的四個面向：語言、宗教、飲食及節慶，俄裔移民在舊金山灣區的文化傳承現況如下：俄語傳承主要在家中及學校習得、宗教信仰觀念受移民成長環境意識形態之影響而異、飲食習性因便利性與烹飪習慣呈現兩極化、俄羅斯節對於凝聚俄裔移民及推廣俄羅斯文化具重大傳承意義。 / San Francisco, not only the important city of North California, but also home to many Russian-Americans. Russians first reached North America back in the 18th century with the expansion eastward of the Russian Empire. They set up numerous settlements to develop trade in the new continent until mid-19th century. After the end of Russian America, the cultural influence of Russia still last to date. Along with the four waves of Russian immigrants, Russian culture in San Francisco has developed diversely. Despite Russian immigrants migrated to America in different time periods, family reunion and economic consideration has been the main cause. Cultural heritage discussed in this thesis includes language use, religion, cuisine and festival.

The author builds the Diploma Thesis called "The Formation of Educational Framework with the Musical Culture in Podblanicko Region Theme" on her Bachelor Thesis called "The Heritage of Jan Dismas Zelenka in the Contemporary Life in Podblanicko Region". She engages in composer Jan Dismas Zelenka, in his legacy and commemorates his life and work mainly in the festival "Podblanický hudební podzim" which takes place every year. The author focuses on contemporary Educational System which has been considerably changing for last several years. Educational reform along with innovating Educational Framework for primary schools came into effect in September 2007. Educational Framework emphasises development of six Key Competences which help to cultivate student's personality, introduces Cross-cutting Themes and Educational Fields which encompass school subjects. She closely focuses on Educational Field Art and Culture and deals especially with Music and its use in Educational Framework for primary schools. The author compares previous educational programmes "Obecná škola", "Národní škola" and "Základní škola" to already mentioned Educational Framework. The Thesis also describes formation of School Educational Programme and its requisities. To be able to develop the Bachelor Thesis she decided to use a very...

Descendants à la fois de négriers et d'anciens esclaves du Brésil « retournés » tout au long du XIXe siècle aux actuels Bénin, Togo et Nigeria, les Agudàs, connus aussi comme « les Brésiliens du Bénin », basent leur identité sur des évocations à leurs origines brésiliennes. Un des principaux marqueurs identitaires des Agudàs est la fête de la bourian (« petite ânesse » en portugais), qui réunit chrétiens et musulmans autour d'une sortie de masques très codifiée, où l'on chante – sans comprendre les textes – des airs de samba en portugais, langue qui n'est plus parlée dans cette région d'Afrique. Les divers groupes de bourian, souvent en concurrence les uns avec les autres, évoquent de façon ludique les ancêtres brésiliens, dans un contexte dynamique où chaque population locale réalise des sorties de masques liés aux vodouns. Centrée sur le Bénin méridional, cette thèse cherche à saisir le sens, les enjeux identitaires et les circulations autour de la bourian, tout en gardant une perspective historique et un regard comparatif avec le Brésil. / The Agudas, also known as "the Brazilians of Benin", are the descendants of both slave traders and former slaves who "returned" from Brazil to today's Benin, Togo and Nigeria during the 19th century. To this day, they base their identity on evocations of their Brazilian origins. One of the main identity markers of the Agudas is the festival of the Bourian (a Portuguese word meaning "little she-donkey"), which brings Christians and Muslims together around a codified masquerade, where samba tunes are sung – with no understanding of their lyrics – in Portuguese, a language that is no longer spoken in this region of Africa. The various Bourian groups, often in competition with each other, evoke in a playful way their Brazilian ancestors, in a dynamic context where each local population carries out masquerades related to the vodoun. Focusing on Southern Benin, this thesis aims to understand the meaning of the Bourian, as well as the identity issues and circulations in which the Bourian is involved, while keeping an historical and comparative perspective with Brazil.

地方經營大約在西元兩千年開始陸續獲得各國重視，城市、鄉村乃至於郊區的實際經營案例、研究發現陸續提出，一場對於地區競爭力的討論與行動大幅展開，然而這場對話中對地方經營方式探討卻顯得相對稀少，但經營方式卻是強化經營、提升競爭力的關鍵要素。因此，本研究希望從此方向進行探索性研究，期望能有助於相關學術與實務的發展。 創意時代來臨、網際網路使用普及化、自我意識提升等，改變過去價值由供應者單一創造的模式，也突顯出使用者參與創造的需求。讓地方採用「價值共創」的方式進行經營，背後應該有可供解釋的理由與成果。因此本研究期盼藉由研究結果回答三點研究問題：（1）地方如何啟動價值共創活動？（2）地方價值共創活動關鍵影響要素為何？（3）共創活動如何影響地方經營？ 本研究藉由文獻與學理回顧，進一步探討地方價值共創活動之內涵。以價值共創、地方資本觀點為基礎，將描述價值創造過程的商業模式略作調整，發展出個案研究的概念性研究架構。研究架構將地方價值共創活動分為價值主張、關鍵資源、關鍵流程、經營成果四個部分，其中經營成果採用地方資本四構面進行觀察。本研究採用單一個案研究法。透過三十年的長期觀察，淬取出三個具有代表性、足夠影響規模的共創活動，以上述概念性架構進行深入探討。 本研究所得到的初步結論：（1）資源不足、認同共創必要性、共創氛圍是影響地方在不同階段採取價值共創進行地方經營之原因。（2）關鍵流程為強化價值主張內涵與論述、資源取得與整合、經營成果在地累積與提升之共同之基礎。（3）共創活動為地方向外擴大人力資本的取得並深化既有人力資本、發展社會資本，進而強化該地的人為資本與自然資本。 / Many countries have put emphasis on local management since 2000 and there are more and more practical cases or studies for city, urban and rural area management. The debates and the actions about the competitiveness of a place has started; however, the exploration of the approach of local management appears quite less even though that is the key to enforce place management and increase competitiveness. Therefore, this purpose of the thesis is to focus the direction to express an explorative studies. I expect it could make some contribution for the academic and practical development of this field. In the era of creativeness with the universality of Internet and the awareness of self-consciousness, the model which values are only created by suppliers has changed and the demand of users’ participation has also become stronger. There are some explanations or achievements for a place to take the way of “Value Co-Creation” to manage; therefore, the thesis aims to answer three research questions: (1) How does a place start the value co-creation activities? (2) What is the key factor of value co-creation activities in a place? (3) How does a value co-creation activity affect the management of a place? The thesis will firstly explore the significance of value co-creation activity in a place through literature review. Using “value co-creation,” local capitalism as basis, I make some adjustments in the business model, which portrays the process of “value creation” to develop the conceptual structure of case study. My research structure is divided into four parts: value proposition, key resource, key process and management performance explained by local capital. The thesis adopts individual case research method, and focuses on three representative and influential activities in the Yilan region, which are totaly observed case for 30 years. The conclusions of the thesis are as the following: (1) lacking resources, recognition for the necessary of co-creation and the co-creative atmosphere are the reasons that affect a place to take “value co-creation” for the local management in different stages. (2) The key process is to strengthen the content and statement of value proposition, to acquire and integrate the resources, and to improve and localize the management performance. (3) The co-creation activities can expand the acquirements of external human capital and reinforce internal one, increase social capital and enrich the human-made capital and natural capital.

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雲南及其鄰近地區的面具文化豐富，但卻鮮少有學者以整體性的研究視野論述該地區的文化特質，因此本文以文化區的學理檢視雲南及其鄰近地區的面具文化，並視其為一文化特質，提出「面具文化圈」的論點。同時從文獻分析得知，現有研究大多集中於儺、藏面具研究，這與現存多地區的面具文化現象有極大落差，換言之，在面具文化圈中還有許多尚未被研究與記錄的面具文化。 面具文化圈與其內部的地區面具文化在族群、文化、歷史與生態環境上形成複雜關聯，本文一方面以丹塞鬼面節為例，說明面具文化圈中文化型式的差異，另一方面視鬼面節為文化展演，紀錄並分析鬼面節儀式，從宗教、國族意識、觀光經濟與地方教育等觀察面向，說明在地文化情境如何建構鬼面節，並與寮國佬族面具文化形成差別，最後再由文化變遷的現象，進一步探討伊森地區族群認同的議題。 透過面具文化圈與鬼面節的論述過程，本研究得出三大結論：（一）雲南及其鄰近地區可視為一「面具文化圈」，（二）從面具文化原型與變形辯證中，可說明在地情境是主導文化產生變遷的重要因素，以及（三）當伊森特性促成文化變遷的同時，也可能會對族群認同產生影響。在泰、寮的文化脈絡裡，丹塞鬼面節案例呈現出文化變遷和族群認同兩大意義，本文希望透過鬼面節的實證研究，增加面具文化的區域研究案例，使其既能在大區域的面具文化圈中呈現出文化意義，又能深入顯示出文化情境對區域文化所產生的結構性影響。 / This dissertation regards Yunnan Province and neighboring areas as the "mask culture circle" from the theory of culture area, and explores its forming reasons, such as ethnic migration, mask-culture trait and archetype of mask-ritual and so on. The author finds the most mask studies to focus on the researches of Nuo-mask and Tibet-mask through analysis data , so it means that there are many mask cultures have not been studied and recorded yet within "mask culture circle". “Mask culture circle” and its regional mask culture form complex relationship in terms of ethnic, culture, history and environment. This dissertation takes Phi Ta Khon Festival in Dansai as a case and illustrates it how to make different with the cultural model of “mask culture circle”. Meanwhile, the author thinks Phi Ta Khon Festival as a cultural performance and records, analyzes Phi Ta Khon Festival in terms of religion, national consciousness, tourism economy and local education in Dansai, for understanding local environment how to construct Phi Ta Khon Festival. Because local environment makes regional mask culture form cultural changes, so we can have a further discussion about the issue of ethnic identity in Isan. Generally, there are three conclusions in this dissertation: (a).Yunnan Province and neighboring areas can be regarded as the "mask-culture circle". (b).Through discussing with the relationship of archetype and variety of mask culture, it can help us to know that local environment is an important factor to cultural changes. (c).When Isan-ness makes cultural changes, at the same time, it maybe also exert an influence on ethnic identity. Phi Ta Khon Festival shows the meanings of two things, one is cultural changes, and another is ethnic identity. This dissertation hopes Phi Ta Khon Festival can increase case studies of mask culture, and lets it not only present the cultural meaning to” mask culture circle” , but also show the impact of local environment on regional mask culture.

Dans un village du Haut Atlas marocain, une fête abandonnée depuis plus de quinze ans a été renouvelée en 2010, attirant des journalistes, des anthropologues et des associatifs. L’étude du renouvellement de la tradition lors de cette fête, au niveau du discours, du contenu des performances et des interactions sociales, nous permet de réinterroger les modèles théoriques de la fabrication de tradition. Un processus sous-jacent apparaît comme la base de ce renouvellement, la singularisation, une forme particulière de résistance à la culture de l’État-nation ou à toute autre culture hégémonique. La singularisation est présente dans chaque élément de la fête. Elle définit un certain rapport au passé par lequel celui-ci est un miroir inversé du présent, mis en scène comme objet de perte. Elle définit également le choix culturel entre deux traditions musicales présentes dans la région. Ces mécanismes reposent sur une nouvelle logique spatiale qui résulte des récents changements économiques et politiques au Maroc. Dans cette nouvelle organisation spatiale où le pouvoir se situe en dehors du local, les femmes sont marginalisées et les figures intermédiaires deviennent le centre du renouvellement de la tradition. L’étude de la singularisation permet de mettre en lumière des processus de fabrication de l’identité, de dégager les conditions de survie culturelle d’un groupe, de caractériser le rapport entre un événement culturel et le changement social, et de préciser les modèles théoriques sur la tradition. / In a village of the High Atlas in Morocco, a celebration which has been abandoned for more than fifteen years has been renewed in 2010, bringing along journalists, anthropologists and militant associatives. The study of the renewal of tradition in this celebration, through discourse, performances and social interaction, allows us to put into question the models on the fabrication of tradition. The underlying process of this renewal is singularisation, a specific form of resistance to the nationalist culture or any other cultural hegemony. Singularisation is present in every element of the celebration. It determines a specific link to the past by which it appears as the reversed image of the present, staged as object of loss. It also determines cultural choices such as the one between two musical traditions. Such mechanisms respond to a new spatial organization which is a direct consequence of the recent economic and political changes in Morocco. In this organization, power is no more in the local but outside the community’s territory. Women are marginalized and intermediary figures become the center of the renewal of tradition. The study of singularisation enables to explain how identity is made, to determine conditions for the cultural survival of a group, to characterize the relation between a cultural event and social change, and to bring new elements to the theories of tradition.

The event tourism industry is one of the fastest growing tourism industries worldwide. One type of event that is growing immensely is festivals, especially music festivals such as the Cape Town International Jazz Festival. As a result of the fast growing pace of festivals, it has become crucial for a festival to sustain itself in the market place to stay competitive. The Cape Town International Jazz Festival (the Jazz Festival) is a fast growing music festival and hosts numerous well–known local and international jazz artists, as well as young up–and–coming artists. For this exciting Jazz Festival to keep growing, it needs to be sustainable. To achieve this, the organisers and managers of the Jazz Festival need to know what is important to the visitors of the Jazz Festival, so they can fulfil their needs. This in turn leads to satisfied visitors that will return to the Jazz Festival and keep the festival sustainable. Generally speaking, music festivals have a more professional management approach than other tourism events and thus are more likely to be more successful. Key Success Factors (KSFs) are a precondition for the success of any event and will influence the competitiveness of the event in the market place. It is imperative for organisers to identify the KSFs that are important to the visitors so as to provide them with a satisfactory experience. This will also assist in measuring the achievement of the event’s goals and objectives. The main purpose of this study was to determine the KSFs in managing the visitor experience at the Cape Town International Jazz Festival. To reach this goal, the study is divided into two articles. Research for both articles was conducted at the Cape Town International Jazz Festival through distributing 400 questionnaires randomly throughout the two days of the festival, which was held on 3 and 4 April 2010. Article 1 is titled: “Key aspects for efficient and effective management of the Cape Town International Jazz Festival: a visitor’s perspective”. The main purpose of this article was to identify the Key Success Factors in managing the Cape Town International Jazz Festival, to determine what visitors deemed as important when attending the Jazz Festival. A factor analysis was done to achieve this goal. Results indicated that Hospitality Factors, Quality Venues, Information Dissemination, Marketing and Sales, and Value and Quality are the KSFs that are of importance when managing the Jazz Festival. The results of this article provided festival managers with valuable information when organising an event such as the Cape Town International Jazz Festival. Article 2 is titled: “The importance of different Key Success Factors to different target markets of the Cape Town International Jazz Festival based on travel motives”. The main purpose of this article was to determine whether different target markets that are visiting the Jazz Festival, deemed different KSFs as important, depending on their travel motives. An analysis of variance (ANOVA) was done to determine if there were statistically significant differences between the three clusters and the KSFs that they deemed important. Results showed that the three clusters, namely, Escapists, Culture Seekers and Jazz Lovers, deemed different KSFs as important when they are visiting the Jazz Festival. The results of this article gave festival organisers and marketing managers insight as to which markets to focus scarce marketing resources on and which markets to keep growing, as they will sustain the festival in the long term. Therefore, this research revealed the KSFs that are of utmost importance when managing the Cape Town International Jazz Festival, and that these aspects differ for certain markets. Organisers therefore need to assess the KSFs to provide products that will satisfy the visitor in order for him/her to return each year and keep the festival competitive and sustainable. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.

The event tourism industry is one of the fastest growing tourism industries worldwide. One type of event that is growing immensely is festivals, especially music festivals such as the Cape Town International Jazz Festival. As a result of the fast growing pace of festivals, it has become crucial for a festival to sustain itself in the market place to stay competitive. The Cape Town International Jazz Festival (the Jazz Festival) is a fast growing music festival and hosts numerous well–known local and international jazz artists, as well as young up–and–coming artists. For this exciting Jazz Festival to keep growing, it needs to be sustainable. To achieve this, the organisers and managers of the Jazz Festival need to know what is important to the visitors of the Jazz Festival, so they can fulfil their needs. This in turn leads to satisfied visitors that will return to the Jazz Festival and keep the festival sustainable. Generally speaking, music festivals have a more professional management approach than other tourism events and thus are more likely to be more successful. Key Success Factors (KSFs) are a precondition for the success of any event and will influence the competitiveness of the event in the market place. It is imperative for organisers to identify the KSFs that are important to the visitors so as to provide them with a satisfactory experience. This will also assist in measuring the achievement of the event’s goals and objectives. The main purpose of this study was to determine the KSFs in managing the visitor experience at the Cape Town International Jazz Festival. To reach this goal, the study is divided into two articles. Research for both articles was conducted at the Cape Town International Jazz Festival through distributing 400 questionnaires randomly throughout the two days of the festival, which was held on 3 and 4 April 2010. Article 1 is titled: “Key aspects for efficient and effective management of the Cape Town International Jazz Festival: a visitor’s perspective”. The main purpose of this article was to identify the Key Success Factors in managing the Cape Town International Jazz Festival, to determine what visitors deemed as important when attending the Jazz Festival. A factor analysis was done to achieve this goal. Results indicated that Hospitality Factors, Quality Venues, Information Dissemination, Marketing and Sales, and Value and Quality are the KSFs that are of importance when managing the Jazz Festival. The results of this article provided festival managers with valuable information when organising an event such as the Cape Town International Jazz Festival. Article 2 is titled: “The importance of different Key Success Factors to different target markets of the Cape Town International Jazz Festival based on travel motives”. The main purpose of this article was to determine whether different target markets that are visiting the Jazz Festival, deemed different KSFs as important, depending on their travel motives. An analysis of variance (ANOVA) was done to determine if there were statistically significant differences between the three clusters and the KSFs that they deemed important. Results showed that the three clusters, namely, Escapists, Culture Seekers and Jazz Lovers, deemed different KSFs as important when they are visiting the Jazz Festival. The results of this article gave festival organisers and marketing managers insight as to which markets to focus scarce marketing resources on and which markets to keep growing, as they will sustain the festival in the long term. Therefore, this research revealed the KSFs that are of utmost importance when managing the Cape Town International Jazz Festival, and that these aspects differ for certain markets. Organisers therefore need to assess the KSFs to provide products that will satisfy the visitor in order for him/her to return each year and keep the festival competitive and sustainable. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.

馬來西亞華人的年節習俗與神話傳說，結合了在地化生活經驗的實踐，融通多元種族的文化習俗，也沿襲繼承了傳統，在文化抉擇認同感上是具有革新的適應性與長遠的價值觀，這項象徵著宇宙歷史永恆的回歸，賦予了每個檳榔嶼華人經歷一個生命禮俗的「通過儀式」而產生不朽的生命能量。 檳榔嶼鍾靈毓秀，位於馬來西亞北部，享有印度洋上的「綠寶石」和「東方明珠」稱譽，自1786年開埠迄今，具有逾2百多年悠久歷史，是馬來西亞第二大城市，更是擁有華裔族群最多的一個州屬 。以檳榔嶼華人年節習俗與神話傳說作為一個研究個案，是基於檳榔嶼原初為南渡馬來半島的華人移民定根的橋頭堡，並且佔全國華人人口比例最多的一個州屬，而且州的主政權一直以來是由華人所主導。 隨著華裔先民的南遷移居定根，華人年節文化薪火相傳地在異域開枝散葉，有關華人的年節習俗和神話傳說也就隨著傳統文化的傳播，注入在地新文化元素，形塑出具有特殊性的檳榔嶼華人年節文化與華人年節的神話傳說、民間故事和傳統習俗。年節習俗和相關神話傳說的傳承，千百年來一直被完整地保留在那永恆的神聖時空，並且與時並進，衍生出非凡的象徵意義和文化意涵，深深地影響著檳榔嶼的華人世俗社會。 本論文主題分為三大部分，探討檳榔嶼「華人年節習俗與傳統文化」，專注於華人年節的一些傳統風俗習慣、文化與宗教祭祀信仰，並結合在地化的生活禮儀，反映出移民原生情感聯繫的移植，充滿了兆驗和禁忌；「年」的傳說在時間和空間中所產生的概念與面向、特殊的人日撈生慶祝儀式、新春廟會活動的象徵意義以及峇峇娘惹的元宵節活動，展現出先民在日常生活中的原始思維方式，經過長期的經驗累積、生活情境體會、人生成長智慧的啟發，以及生命禮俗的通過儀，詮釋出華人社群文化的認同與文化混生現象。 其次，華人在新春節日中的祈福求財啟智慧的民俗信仰與傳統習俗文化的傳承關係密切，本文將探討福、祿、壽、喜、財等五福神話傳說的來源與發展，尤其是檳榔嶼華人最為重視的地域性福德正神廟請火祈願儀式以及五方五土龍神與唐番地主財神的敬奉，更是充滿著華人對佛、道、民間信仰的神明傳說、神聖空間特性、象徵意義的崇高想像，以及背後所涉及隱匿性的黨派組織所構成的華人社會根源，尤其與華人日常生活習俗息息相關。 最後一部分將探討檳榔嶼華人對天公信仰的崇拜，天公信仰是檳榔嶼各籍華裔社群，尤其是閩南籍福建人士認為天大過年的一個節日，這也是一種原始情懷的延伸，從原初華人聚集的姓氏橋周姓橋民及天公壇古廟每年盛大的祭拜天公儀式當中，可以窺視究竟。本論文亦試圖結合臺灣與檳榔嶼華人春節慶典與民間習俗傳說的世俗經典文化，作互文性的比較，從中區別兩地華人傳統春節慶典儀式和春節習俗傳說在生活層次條件下的發展。 / The study of this topic is with great value. It is important to compare with the differences of the Chinese new year festival and customary legends between Taiwan and Penang , then it should promote the understanding between each other. The traditional Chinese new year festival in Penang intergrated the multi-enthic cultures and customs, either to inheritate the traditional, or to create the new local culture from the cultural identity. Penang Island is established in 1786, which is the second largest city with most enthic group of Chinese lived. It is located at the northern part of Malaysia Penisula and known as “Emerald” or “Pearl of Orient” on the Indian Ocean. This thesis is study mainly on the traditional Chinese New Year Customary Legends of Penang Island. The Chinese New Year Culture is moved with the Chinese anscestors accordingly and spread widely on the island. The Traditional Chinese New Year customary legends are dessimanated with new local culture elements which added into it, and becomes the unique custom in the region that affected the local born Chinese of Penang Island thoroughly. The main topic of the thesis is divided into three parts, firstly, to study the traditional and regeneration of the Chinese New Year. It is related to various traditional customs, cultures and beliefs in religious worship which integrated with the local etiquette. Secondly, to study the God of wealth in folk custom, especially the custom legend regarding about the Penang Fu De Zheng Sheng(God of wealth) in lightening the ritual fire ceremony. Lastly but no least, to study the Supreme God festival in Chew Jetty.