O ambiente competitivo atual tem colocado pressão no processo de tomada de decisão no mundo corporativo. Os trade-offs das prioridades competitivas discutidos na elaboração da estratégia como custo, qualidade, serviço e flexibilidade já não são suficientes. Estes trade-offs, embora importantes no curto prazo, devem ser compatibilizados de modo que as empresas que tenham o melhor balanço entre eles devam ter resultado superior. Um dos trade-offs bastante discutido é o equilíbrio entre serviço e estoque. A percepção é que seja improvável alcançar excelência no serviço sem ter um considerável nível de estoque. Deste cenário nasce então o paradoxo do uso de sistemas MRP (Material Requirement Planning) versus sistemas JIT (Just in Time), ou melhor, sistemas empurrados versus puxados, já que a escolha por um ou outro sistema tem ligação íntima com a gestão de estoque. Se por um lado os sistemas MRP são largamente utilizados, via softwares ERP, por outro sistemas JIT têm trazido importantes melhorias nos resultados. Embora muitas empresas considerem a adoção exclusiva de um ou outro sistema, algumas delas têm adotado um processo híbrido com o objetivo de tirar o melhor de cada sistema e gerar assim desempenho superior. O objetivo deste trabalho é investigar como as empresas inseridas em mercados caracterizados pela concentração de demanda no final do mês (fenômeno conhecido como hockey-stick), e baixo acerto nas previsões de demanda, estão aplicando suas estratégias de planejamento de produção e seus ERP. Se por um lado a baixa acurácia nas previsões causa um problema na aplicação de estratégias empurradas de planejamento, pois requer um alto estoque de segurança associado, por outro a concentração de embarque dificulta a adoção de uma estratégia puramente puxada, já que o sistema não tem a estabilidade necessária. Para cumprir com este objetivo seis estudos de caso foram conduzidos e os resultados encontrados, suportados pela teoria, sugerem o aparecimento de um modelo híbrido eficaz para planejamento no ambiente estudado assim como o aparecimento de um sistema DSS (Decision Support System). Outra contribuição desta pesquisa foi identificar, em um dos casos, uma empresa que conseguiu atacar de maneira eficaz o fenômeno em sua causa raiz neutralizando assim seus efeitos. / The highly competitive environment of modern times has put pressure on the decision-making process in the corporate world. The trade-offs of competitive priorities such as cost, quality, service and flexibility are no longer enough. These trade-offs, albeit important in the short term, must be matched so that companies that have the best balance between them should have superior results. One of the tradeoffs widely discussed is the balance between service level and inventory. The perception is that excellence is not likely to be achieved in service without having a significant level of inventory. From this scenario comes the paradox of using MRP systems (Material Requirement Planning) versus JIT systems (Just in Time), or rather \"pushed\" systems versus \"pulled\" systems since the option for one or the other system has a close connection with inventory management. On the one hand, MRP systems are widely used in industry through ERP software; on the other hand, JIT systems have obtained better results. While many companies consider adopting one or another system, some of them adopt a hybrid process with the goal of taking the best of each system and generate superior performance. The purpose of this research is to investigate how companies inserted in markets characterized by sales peak at the end of the month (hockey-stick phenomenon), and low accuracy in demand forecasts, are applying their production planning strategies and their ERP. Low forecast accuracy causes a problem in applying pushed strategies as it requires a high safety stock associated. Conversely, the sales peak hinders the adoption of a purely pull strategy since the system does not have the necessary stability. To meet this goal, six case studies were conducted and the results found and supported by the theory suggest the emergence of an effective hybrid model for planning in the environment studied as well as the appearance of a DSS (Decision Support System). Another contribution of this research was to identify in one of the cases a company that managed to effectively tackle the phenomenon in the root cause, neutralizing its effects.

Public Relations-fältet (PR) har utvecklats enormt sen Grunig, Grunig och Dozier med flera lade fram paradigmet för fältet. Genom deras teorier kring Excellence PR har organisation efter organisation följt efter. Parallellt med PR-fältets framfart har sporten blivit än mer professionaliserad, något som borde innebära att sportorganisationer använder de PR-teorier som finns. Några som forskat på hur PR-arbetet ser ut i sportorganisationer är Bruce & Tini (2008) samt Xifra (2008). Dock inte på svenska sportklubbar. Modo Hockey åkte 1 april 2016 ned till den svenska andradivisionen, Hockeyallsvenskan. Det stod omedelbart klart att Modo skulle få problem med att klara den ekonomiska situationen. Klubben gick då ut med att annonsera en hårdare ekonomisk linje med uppsägningar och sänkta spelarlöner. Det skulle inte räcka utan man satte då hoppet till Örnsköldsviks kommun, som sedan tidigare gått in med mångmiljonbelopp i klubben. En politisk debatt blossade upp kring ifall kommunen skulle acceptera Modos ansökan om utökat stöd eller inte. Studiens kritiska diskursanalys visar att det aldrig riktigt var en fråga huruvida kommunen skulle gå med på stödavtalet, utan hur stort stödet skulle bli. Modo har en stark position i regionen och via sin ideologi påverkar de den allmänna opinionen såväl som kommunfullmäktige och deras beslut. Den kvantitativa innehållsanalysen visar att sportredaktioner i hög grad är positivt inställda till Modo Hockey jämfört med nyhetsredaktioner. Den kvantitativa innehållsanalysen visar även att Modo i 70,3 procent av sina artiklar riktar sig till sina intressenter. Tillsammans ger trianguleringen av de två metoderna en redogörelse över hur Modo Hockey sköter sin PR. Det sker dels genom relationen till journalister och lokala beslutsfattare samt den allmänna opinionen, men också genom att rikta sig till sina supportrar som då fungerar som Modoambassadörer. Studien visar att gemenskapen kring Modo är viktig, stark och samlar ett starkt “vi”, samtidigt som det förutsätter ett “dem” enligt Hinchman & Hinchmans (1997) teorier om gemenskap. Studien visar samtidigt på att Modo Hockey tillämpar teorier som finns inom PR-fältets teoretiska ramverk. Bland annat genom att Modo Hockey själva skapar relevant innehåll på sin webbsida och sedan använder sociala mediekanaler där användare själva kan bidra med material till diskursen. Genom sin kommunikation har Modo till stor del lyckats knyta klubben till regionen, där ideologin stöpts till att skapa ett beroendeband mellan klubben, kommunen och invånarna, symboliskt som ekonomiskt. De har i och med det tagit en maktposition och stärkt sin ställning i, och gjort sig oumbärlig för, regionen. / The field of Public Relations (PR) has seen big leaps forward since Grunig, Grunig and Dozier among others laid out the paradigm for the field. A lot of organizations have used their theories regarding Excellence PR. Parallelly with the evolution of the PR field, there has been a professionalization within the field of sports. This should also mean that sports organizations are interested in using the relevant PR theories available. Bruce & Tini (2008) as well as Xifra (2008) have researched what the PR work looks like in sports organizations. This research however, has not been conducted on Swedish clubs. On April 1st 2016, Modo Hockey were defeated and sent down from the top league to the Swedish second division. Already then they knew that their economic situation would be more difficult. They had to downsize the salaries budget and let people working for the organization go. These measures weren’t enough. In August, Modo Hockey had to request for extra financial support from the municipality, even though they already have received economic support before. A discussion whether or not the politicians should allow the new, more generous, economic support package deal took place online in the community of Örnsköldsvik. The critical discourse analysis in this study shows that there never really was a doubt whether or not politicians should grant Modo economic aid or not, but rather how big the economic package should be. Modo have a strong position in the region and by using their ideology to influence the public opinion as well as the city council they have an impact on the political decisions in the region. On the other hand, the quantitative content analysis showed that the sport editorials are to a greater extent publishing positive articles compared to the news editorials. Together this triangulation of the two methods give an accounting of how Modo Hockey conducts its PR, partly through the relation to journalists, politicians and public opinion. Another important stakeholder is the supporters of the club that can act as ambassadeurs of Modo Hockey. The study shows that the Modo community is important, strong and unifies a strong “we”. At the same time this “we” also creates a “them”, according to Hinchman & Hinchman’s (1997) theories regarding community. The study also shows that Modo Hockey practice theories within the PR field. One example is that Modo Hockey create their own relevant content on their website and then use social media where users themselves can contribute with information to the discourse. With the communication Modo have succeeded associating the club to the region, where the ideology has created a dependency between the club, municipality and the residents. A dependency that is symbolical as well as economical. Due to that fact Modo have taken a power position within the region, a Örnsköldsvik without Modo would have dire consequences.

The aim of the study wa s to investigate how referees are portrayed in the media, as participants in refereeing scandals. A study I conducted through examining how hockey referees are portrayed and represented in match texts from both local and national Swedish sports journalism, written in connection to refereeing scandals. I used the method of critical discourse analysis t o examine the question . Through the method I performed an in - depth analysis of how hockey referees are portrayed and represented in eight match texts , written in con nection to different refereeing scandals, from both local and nat ional Swedish sp orts journ alism. The result of the critical discourse analysis showed that the media depicts referees as scapegoats in refereeing scandals. It also showed that referees are portrayed as the ”b ad guys” and abusers of power. Further, my study showed that t hrough melodramatic journalistic descriptions and critical comments from players and coaches, referees are portrayed as unprofessional practicioners in the media match texts written in connection to different refereeing scandals.

Background: The ice hockey community is founded on masculine norms and values, and the hockey rink is often described as “the home of men’s ice hockey”. Despite a growing popularity, women’s ice hockey has low priority in comparison to the men’s game. On top of that, the women’s game does not allow body checking, which makes it deviant from what some see as “the real game of ice hockey”. The checking prohibition causes physiological requirements to differ from the men’s game, and since women are underrepresented in ice hockey research, not much is known regarding the physiological- and socio-cultural conditions of women’s ice hockey. The overall aim of this doctoral thesis is to investigate physiological- and socio-cultural conditions important for performance in women’s ice hockey. Methods: This thesis is unique in terms of the interdisciplinary approach between physiology and gender science, and the inclusion of studies based on both qualitative and quantitative research methods. Qualitative thematic interviews with ice hockey coaches from Sweden, Canada, and the United States were used to explore socio-cultural conditions in relation to performance and sport development (Paper I). Relative age effect (RAE) in relation to maturity status was examined through anthropometric measurements and a player questionnaire (Paper II). Physiological field- and laboratory assessments were used to investigate physiological conditions and performance in female competitive ice hockey players from Sweden (Paper III-IV), and players from Canada (Paper IV). Results: The findings from Paper I suggest that coaches need to maintain a holistic approach to coaching to be able to coordinate and optimize the effects based on available conditions. Socio-cultural conditions, such as structural and financial support, are mentioned as important to support opportunities in women’s ice hockey. Furthermore, the results (Paper I) show that female players in Canada and the United States have superior opportunities compared to female players in Sweden. These advantages are mainly attributed to the support provided by the North American education systems. The findings from Paper II suggest that the relative age effect (RAEs) in women’s hockey are also influenced by socio-cultural conditions. Significant RAE (p<.05) was found for Swedish players born in the third quartile (Q3) and for Canadian player born in the second quartile (Q2). Players born in the fourth quartile (Q4) are significantly (p<.05) underrepresentated in both countries. Players tend to be average or late maturers, but no differences can be found by country or position. The findings from Paper III show that field-based assessments are comparable to laboratory assessments with the purpose of predicting skating performance. The Prediction models accounted for 13.6 % to 42 % (laboratory-based models) and 24.4 to 66.3 % (field-based models) of the variance in skating time. Regardless of assessment method, uni-lateral assessments are superior to bi-lateral assessments. The results support the use of field-based assessments in Paper IV. The findings from Paper IV show various physiological profiles for female Swedish and Canadian players. Swedish players had less body fat (p=.007), more lean mass (p=.005), and greater aerobic fitness measured with the20-meter shuttle run beep test (p=<.001). Canadian players had greater maximal isometric leg strength (p=.026), exhibit a greater running acceleration (p=<.001), performed better in single leg standing long jumps (right leg p=.002, left leg p=.030), and showed better anaerobic endurance (p=.029) on- ice. No significant differences can be found between forwards and defenders. Conclusion: The findings of this study show that physiological- and socio-cultural conditions should both be considered in relation to performance in women’s ice hockey. For example, the various physiological profiles are probably an effect of the different socio-cultural conditions in Sweden and Canada. The Canadian profile may be better adapted to performance in ice hockey, but further research is needed to establish a relationship. Since women’s ice hockey often has somewhat limited resources, this knowledge may help optimize the effect of the available resources, and thus improve performance. Improved performance may have a positive long-term effect on the symbolic view of women’s ice hockey. Women can probably further optimize their physical performance in relation to their current conditions. But for permanent changes to occur, power structures in sport must also change. Women themselves have limited opportunities to affect the dominating gender norms and values in ice hockey. / Bakgrund: Ishockeysamhället är grundat på maskulina normer och värderingar, och hockeyrinken beskrivs ofta som "herrishockeyns hem ". Trots en växande popularitet är damishockey lågt prioriterad i jämförelse med herrishockey. Tacklingar är inte tillåtna i damishockey, vilket gör att den skiljer sig från herrishockey som ofta benämns som "riktig ishockey". Tacklingsförbudet innebär att de fysiologiska kraven förändras gentemot om tacklingar skulle vara tillåtna, och det medför att studier gjorda på herrishockey inte är generaliserbara till damishockey. Eftersom kvinnor är underrepresenterade i ishockeyforskning så saknas det kunskap om de fysiologiska såväl som sociokulturella förutsättningarna inom damishockey. Det övergripande syftet med denna doktorsavhandling är att undersöka fysiologiska och sociokulturella förhållanden som är viktiga för prestation i damishockey. Metod: Denna avhandling är unik när det gäller det tvärvetenskapliga tillvägagångssättet mellan fysiologi och genus, samt att den inkluderar studier gjorda med både kvalitativa och kvantitativa metoder. Kvalitativa tematiska intervjuer med ishockeytränare från Sverige, Kanada och USA användes för att utforska sociokulturella förhållanden i förhållande till prestation och idrottsutveckling (Studie I). Relativ ålderseffekt (RAE) i förhållande till mognadsstatus undersöktes genom antropometriska mätningar och en spelarenkät (Studie II). Fysiologiska fält- och laboratorietester användes för att undersöka fysiologiska förhållanden och prestation hos kvinnliga ishockeyspelare från Sverige (Studie III-IV) samt Kanada (Studie IV). Resultat: Resultaten från Studie I visar att tränare måste försöka ha ett helhetsperspektiv för att kunna samordna resurser och optimera effekterna av dessa utifrån sina förutsättningar. Sociokulturella förhållanden, såsom strukturellt och ekonomiskt stöd, nämns som viktiga faktorer för att skapa utvecklingsmöjligheter inom damishockey. Dessutom visar resultaten (Studie I) att kvinnliga ishockeyspelare i Kanada och USA har överlägsna förutsättningar jämfört med kvinnliga ishockeyspelare i Sverige. Dessa fördelar uppkommer främst på grund av det ekonomiska och strukturella stöd som de nordamerikanska utbildningssystemen bidrar med. Resultaten från Studie II föreslår att även relativ ålderseffekt (RAE) i damishockey påverkas av sociokulturella förhållanden. Signifikant RAE (p <.05) hittades för svenska spelare födda i tredje kvartilen (Q3) och för kanadensiska spelare födda i andra kvartilen (Q2). Spelare födda i fjärde kvartilen (Q4) är signifikant (p <0,05) underrepresenterade i båda länderna. Mognadsstatusen på spelarna uppmättes till medel eller sen utifrån tid för första menstruation, men inga skillnader hittades mellan länderna eller mellan positioner. Resultaten från Studie III visar att fälttester är jämförbara med laboratorietester när syftet är att prediktera skridskoåkningsförmåga. Prediktionsmodellerna förklarade 13.6 % to 42 % (laboratoriebaserade modeller) och 24.4 % to 66.3 % (fältbaserade modeller) av variansen i åktid. Oavsett bedömningsmetod visar sig unilaterala tester överlägsna bilaterala tester att prediktera skridskoåkningsförmåga. Resultaten stöder valet av fälttester i Studie IV. Resultaten från Studie IV visar att de svenska och kanadensiska spelarna hade olika fysiologiska profiler. De svenska spelare hade mindre kroppsfett (p = .007), mer fettfri massa (p = .005) och högre aerob kapacitet mätt genom beeptest (p = <.001). De kanadensiska spelare hade högre maximal isometrisk benstyrka (p = .026), bättre löpacceleration (p = <. 001), bättre hoppkapacitet i stående längdhopp på ett ben (höger ben p = .002, vänster ben p = .030) och högre anaerob uthållighet (p = 0,29) på MRSS. Inga signifikanta skillnader hittades mellan forwards och backar. Slutsats: Resultaten från denna avhandling visar att såväl fysiologiska som sociokulturella förhållanden bör beaktas i förhållande till prestation i damishockey. Till exempel är de olika fysiologiska profilerna troligen en effekt av de olika sociokulturella förhållandena i Sverige och Kanada. Den kanadensiska profilen kan vara bättre anpassad till prestation i ishockey men ytterligare forskning behövs för att fastställa om det finns ett verkligt samband. Eftersom damishockeyn ofta har begränsade resurser kan den här kunskapen bidra till att damlag kan nyttja sina resurser på ett mer effektivt sätt och därmed förbättra sin prestation. En förbättrad prestation skulle kunna ha en positiv effekt på damishockeyns symboliska värde, men för att permanenta förändringar ska uppstå måste maktstrukturerna i sporten också förändras. Kvinnorna själva har begränsade möjligheter att påverka den dominerande könsnormen i ishockey.

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This master thesis analyzes the sport marketing practices of a successful ice-hockey club in the Czech Republic. After the theoretical definition of the terms, the thesis discusses the surrounding environment of the selected club and evaluates existing marketing activities. That creates a foundation for the following in-person interviews with visitors of the selected match and mainly for a quantitative survey researching fans' opinions on the marketing communications of the club. The output of the thesis is a proposed club’s communication campaign for the upcoming season.

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I ishockey krävs det snabba beslut och lyckade aktioner för att kunna vinna matcher. Därför är det viktigt att kunna genomföra skanningar för att kunna genomföra aktioner på ett effektivt sätt. Att skanna innebär att man vrider på huvudet eller kroppen från pucken för att få en uppfattning om var mot- och medspelare befinner sig. Syftet med studien var att undersöka hur skanningsbeteendet predicerar prestationen samt hur skanningsfrekvensen skiljer sig åt mellan olika aktioner bland spelare i Svenska Damhockeyligan (SDHL). Genom att analysera verkliga matcher i SDHL så undersöks elitspelare i sin naturliga prestationsmiljö. Analysen har gjorts med hjälp av analysprogrammet Dartfish där 10 matcher med tre olika lag valdes ut för analys, 3393 sekvenser analyserades varav 1747 användes för att nå fram till ett resultat. Resultatet tyder på att skanning ger förbättrat odds att lyckas med nästkommande aktion. Samt att skanningsfrekvensen var högre vid aktionerna fri yta, passning direkt till spelare och passning fri yta jämfört med aktionerna skott och styrning. Dock visade det sig att skott hade högre skanningsfrekvens än styrning. Föreliggande studie vill förmedla hur viktigt skanning kan vara i ishockey och hur skanning kan ge en fördel till det puckförande laget. / Ice hockey demands quick calls and successful actions to be able to win games. It is therefore important to scan the environment to make effective actions. To scan means that you turn your head or your body away from the puck to get an idea of where the opponents and your team-mates are located. The purpose of this study is to examine how visual scanning behavior can prejudice performance and how the frequency of scanning differs between different actions amongst players in the Swedish women hockey league (SDHL). By analyzing real games in SDHL we get to see the elite players in their natural performance environment. The analysis was conducted in the program dartfish where we gathered 10 games with three different teams. 3393 sequences were analyzed which led to that 1747 was used to get our result. The result shows that scanning creates improved odds in making the next performance successful. The study shows that an action gives improved odds in creating a successful performance for the participants in this study. It also showed that the scanning frequency was higher when the players actions was free space, passing straight to teammate and passning on free space than shooting and deflecting. Shooting showed higher scanning frequency than deflecting. This study wants to mediate how important scanning behavior is in ice hockey and how scanning can give the puck carrying team an advantage / <p>Föreliggande studie har framställts i sammarbete med Linus Sjösten. Insamlad data, analys av data och andra delar av studien har framtagits gemensamt. </p>

För en stad är det viktigt att sticka ut, att göra sig hörd bland andra städer som konkurrerar om besöksnäring och nya invånare. Hur kan en medelstor stad sticka ut från mängden? Kanske genom att marknadsföra sig tillsammans med en idrottsförening. Studien undersöker hur en stad tillsammans med det lokala elitishockeylaget och destinationsbolaget arbetar för att skapa en positiv bild av staden. Tidigare forskning har fokuserat på hur städer arbetat med stora mästerskap, såsom Olympiska spelen och världsmästerskap. Ingen relevant forskning som vi har tagit del av har behandlat samarbetet mellan ett lokalt elitlag i ishockey, destinationsbolag samt kommun. De teorier som använts är place branding och co-branding. Dessa teorier består av flera aspekter som kan appliceras på en studie, place branding har ”the five Rs of place branding” och co-branding har ”5C co-branding strategy”. Den metod som använts är kvalitativa intervjuer. Dessa intervjuer var strukturerade med öppna frågor för att få så informationsrika svar som möjligt. Orsaken till att kvalitativa intervjuer genomfördes var att få reda på om det fanns något samarbete mellan organisationerna. Resultatet visar att det inte finns något utbrett samarbete mellan dessa tre organisationer. Samtliga organisationer var positiva till ett framtida samarbete men i dagsläget finns inga planer från någon av organisationerna att inleda ett samarbete med någon av de andra. / It is important for a city to stand out, to make itself heard among other cities that are competing for the same tourism income<img src="https://cdncache-a.akamaihd.net/items/it/img/arrow-10x10.png" /> and new citizens. How can an medium-sized city stand out from the crowd? Perhaps by marketing itself together with a sports club. This study investigates how a city together with the local elite ice hockey team and the visitors bureau work to create a positive image of the city. Previous research has focused on how cities work with big events, such as the Olympic games and world championships. No relevant research that we have come across has looked at the cooperation between a local elite ice hockey team, the visitors bureau and the local government. The theories that have been used are place branding and co-branding. These theories are composed of multiple aspects that can be applied to a study, place branding has ”the five Rs of place branding” and co-branding has the ”5C co-branding strategy”. The method that has been used is qualitative interviews. The interviews that have been carried out were structured with open question to get as much information from the answers as possible. The reason that qualitative interviews were carried out was to find out if there was any cooperation between these organizations. The results show that there is no widespread cooperation between these organizations. All of the organizations were positive to the idea of future cooperation, but as of now there are no plans from any of the organizations to commence a cooperation initiative with any of the others.

The sports in Sweden has previously been self-regulated with its own rules and provisions. As the commercialisation and professionalization have increased the common legal system has a greater impact on sports. The purpose of this study is to investigate the professional ice hockey adjustments to the labour law regulation. Furthermore the purpose is to illuminate possible advantage and disadvantage with the professional ice hockey player’s conditions of employment. To answer the purpose and the research questions of this study the legal dogmatic method, the legal sociology method and qualitative method with interviews has been used. The study shows how the professional ice hockey has adapted the labour law regulations with collective agreement due to the semi-dispositive provisions found in Swedish labour law. In Swedish professional ice hockey only the fixed-term contract is applied and most of the provisions about employment security are not available for the ice hockey players. In return the players has a stronger protection during the employment. As an employee and a parent the right to have a parental leave is statutory. The study shows a complex of problems with ice hockey player’s opportunity to have a parental leave, which is a right as an employee. This raises questions about equality between men and women in the labour market of ice hockey.