No description available.

Hambrick and Mason (1984)年提出的「高層理論」認為高階管理團隊的人口統計特徵，例如性別、年齡、學歷、工作背景等，能夠反映認知及價值觀等心理特徵，以及團隊內部的溝通和衝突等運作過程；團隊成員不同的人口統計特徵以及這些特徵的作用過程會影響到組織的戰略選擇與績效。隨後越來越多學者著重在研究董事會或高階管理階層的背景、人格特質及心理特質對公司營運績效或盈餘管理的影響。故本研究想要將第三者對經理人之刻板印象，也就是出生日期（星座）作為變數去探討其是否會對公司應計項目盈餘管理及實質盈餘管理有顯著之關係。實證結果發現，經理人出生日期在3月21日至4月19日（牡羊座）、6月22日至7月22日（巨蟹座）、9月23日至10月23日（天秤座）及10月24日11月22日（天蠍座）與公司盈餘管理有顯著之相關性。且經理人之中，牡羊、金牛及射手為前三名所佔比例最高之星座。 / Since the “Upper Echelon Theory” proposed by Hambrick and Mason (1984),more scholars and researchers focus on studying the relationship between backgrounds, characteristics, psychological traits from board members, CEO, top management teams and the performance like earnings management of a company. This study investigates whether the birth date (horoscope) of the managers affects the accruals-based earnings management and real earnings management in a company. Our results indicate that managers born in the interval of 3/21 to 4/19 (Aries), 6/22 to 7/22 (Cancer), 9/23-10/23 (Libra) and 10/24-11/22 (Scorpio) are more likely to conduct manipulation of earnings management.

The work introduces the reader into the etic definition of magic and into the Mandaean emic definition. Author chronologically and phenomenologically systematizes history of Western scholarship of Mandaic magical texts and then he deals with them phenomenologically, philologically and according to religious studies. He refers to the methods which should be used during the examination of these findings and he points out the phenomena, which are to be noted. In some cases, he reffers to non-Mandaic magical texts and he also seeks for their possible influence on the Mandaic texts. Author uses the primary texts in Mandaic and secondary literature especially in English and German.

The thesis entitled "Pragmatic and stylistic analysis of the horoscopes in periodicals" deals with the horoscopes from linguistic point of view; the greatest attention is paied to the pragmatic and stylistic aspects. The goal of the thesis is to identify the typical features of horoscopes on the basis of pragmatic and stylistic analysis. The research material comprises of 1752 astrological predictions taken from sixteen different periodicals. The author and the recipient of horoscope are characterized in each chapter and selected attributes of the target group are studied in each chapter as well - age, gender, social roles and status. It is dealt with the intention of horoscopes; its impact on recipient and strategies used by authors of horoscopes are analyzed too. The thesis presents the way vocabulary and other language tools are used in horoscopes to communicate intention of their authors. The analysis also deals with themes of horoscopes.

Made available in DSpace on 2016-04-28T18:23:30Z (GMT). No. of bitstreams: 1 christiane.pdf: 453317 bytes, checksum: 45a377293d89c76778efe32035c94b27 (MD5) Previous issue date: 2007-05-22 / This paper aims at studying the persuasive language of horoscopes from online versions of the following American newspapers: Los Angeles Times, New York Daily News, Chicago Tribune and San Francisco Chronicle. 2544 horoscopes have been selected during 53 days, and 943 conditional structures have been found. Latour and Woolgar (1979) state that the objective of rhethoric persuasion is to convince the participants that they haven t been convinced, and Halliday (1985) points out that persuasion tends to be highly implicit and to avoid attitudinal language, which is usually associated with interpersonal meaning. The horoscope is a text genre, thus, according to Martin (1984), it can be separated in stages, each of those with its specific function. 37,06% of the analized horoscopes present some kind of conditional structure, with the explicit connector, if (30,75%), or implicit ones (69,25%). Protasis occurs, mostly (71,15%), preposed to the apodosis, functioning as sentence Themes, and, therefore, restricting the content of the Rhemes. The language of horoscopes also presents elements of metadiscursive modality, such as person markers, hedges and emphatics. Besides, one of the stages consists of a kind of truth, a belief that has its roots in polular culture and that helps the reader rescue a specific intertext that the hosroscope writer previously had in mind. In addition, there is the theory of frames (Bednarek, 2005), responsible for text coherence which is attributed, in this case, by the text readers -, that focuses on the relation among text, context, world knowledge, and coherence. Thus, by reading a horoscope, the reader interacts with the text, giving it the most coherent meaning according to their own world knowledge. These factors prepare the readers for the reading and, therefore, they do not question what has been predicted by the author and, at the same time, they act impelled by the power of this genre. The same factors also prevent the horoscope writers from making mistakes regarding their predictions. All that makes horoscopes a highly pesuasive text genre.This kind of persuasion is implicit, for it makes use of a combination of specific lexico-grammatical choices and specific contexts. Regarding the lexico-grammar, this paper focuses on structures that convey conditional meanings, emphasizing Géis s (1971) concept of invited inferences and the relation between conditional structures and Theme, and conditional meaning. It also refers to Critical Discourse Analysis (Fairclough, 1992; Fowler, 1991), concerning the social function of language, and to Halliday s (1985; 1994) functional model, for the connection between language structures and social values. People are interested in horoscopes because they seem to work as a source for advice and entertainment as, according to Spengler (1969), religious faith has been replaced by other beliefs. The metodology adopted is interpretative, based on quantitative data / Esta pesquisa propõe-se a estudar a linguagem persuasiva dos horóscopos, coletados online, dos seguintes jornais dos Estados Unidos: Los Angeles Times, New York Daily News, Chicago Tribune and San Francisco Chronicle (USA). Foram compilados 2544 horóscopos, durante 53 dias e foram encontradas 943 construções condicionais. Latour e Woolgar (1979) afirmam que o objetivo da persuasão retórica é convencer os participantes de que não foram convencidos e Halliday (1985) aponta que a persuasão tende a ser altamente implícita e a evitar a linguagem atitudinal normalmente associada ao significado interpessoal. O horóscopo é um gênero, e, assim, de acordo com a definição de Martin (1984), divide-se em estágios, cada um com sua finalidade específica. Dos horóscopos examinados, 37,06% apresentam a construção condicional, com conectivo explícito, isto é, com se (30,75% dos casos) ou implícito (69,25% dos casos). A prótase ocorre, na maioria dos casos (71,15%), anteposta à apódose, funcionando, portanto, como tema, ou seja, determinando o conteúdo do rema. Por outro lado, a linguagem do horóscopo conta com a modalidade do metadiscurso, através de marcadores pessoais, hedges e enfatizadores. Além disso, um dos estágios reflete na maioria dos casos uma verdade, uma crença arraigada na cultura popular, que ajuda a fazer o leitor recuperar um intertexto, evidentemente, pretendido pelo autor do texto. A isso, junta-se a noção de enquadres (Bednarek, 2005), responsável pela coerência do texto, que é, segundo ela, atribuída por parte dos leitores e ouvintes, focalizando a relação entre texto, contexto, conhecimento de mundo e coerência. Assim, ao ler um horóscopo, o leitor interage com o texto e dá a ele o significado mais coerente de acordo com seu conhecimento de mundo. Esses fatores concorrem para que, assim condicionados, os leitores não questionem as previsões do astrólogo e ajam guiados pela força do gênero, e para que o escritor possa esquivar-se da responsabilidade por eventuais falhas que seus prognósticos apresentem, fazendo do horóscopo, portanto, um gênero altamente persuasivo. A esse tipo de persuasão denomina-se implícita, pois ocorre graças a escolhas léxico-gramaticais, que, combinadas a contextos específicos, tornam o texto persuasivo. Nesse sentido, quanto à léxico-gramática, focamos a escolha de estruturas que expressam condicionalidade, enfatizando o conceito de inferências convidadas de Géis (1971) e abordando a relação entre a construção condicional e o Tema e a expressão da condicional. Também há referência à análise crítica do discurso, com Fairclough (1992) e Fowler (1991) referindo-se ao funcionamento social da língua e ao modelo funcional desenvolvido por Halliday (1985; 1994) e seus pesquisadores para o exame da conexão entre estrutura lingüística e valores sociais. As pessoas voltam-se à astrologia por meio dos horóscopos com as finalidades de entretenimento e aconselhamento, já que, segundo Spengler (1969), a fé religiosa é substituída por outras crenças à medida que o homem se dá conta de que a vida não tem sentido após a morte. A metodologia adotada para a análise dos dados tem cunho interpretativista, com base em dados quantitativos

Made available in DSpace on 2015-05-14T12:42:56Z (GMT). No. of bitstreams: 1 ArquivoTotalDanubia.pdf: 19849864 bytes, checksum: 4281768dd94785a5db204c5a1ed54a48 (MD5) Previous issue date: 2013-08-09 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This research aims to analyze the discourse of gender horoscope on different media, especially in women's magazines, noting the marks of change and permanence socio-historical and discursive sustained over time. The investigation will be made from the genre published in magazines, especially in facing the female audience in almanacs and Internet. To achieve this scope, we launched a analytical look on our subject from theoretical alliances, which are: a Discourse Theory of Traditions and Linguistic Change, Theory of the Imaginary, the theory of discourse analysis and cultural studies, from of theoretical studies as Eugenio Coseriu, Johannes Kabatek, Gilbert Durand, Mircea Eliade, CarlJung, Michel Foucault, Michel Pecheux, Eni Orlandi, Stuart Hall, Zygmunt Bauman, among others, seeking thereby to account for the discursive constructions, imagistic, symbolic and mythical traditions that relate to that underlie gender horoscope as well as the update of this discourse in other genres. Regarding methodological aspects, it is a qualitative research, literature and exploratory, aiming to provide greater awareness of the problem in order to make it explicit. From the analysis we can see that the discourse is marked by horoscope-discursive traditions imagery from the recurrence of linguistic and extralinguistic elements. It also apeared that the discourse of contemporary gender horoscope in magazines is eminently feminine. / Esta pesquisa tem como objetivo analisar o discurso do gênero horóscopo em diferentes suportes, em especial, em revistas femininas, atentando para as marcas de mudança e de permanência sócio-histórico-discursivas sofridas ao longo do tempo. A investigação foi feita a partir do gênero publicado em revistas, principalmente nas voltadas para o público feminino, em almanaques e Internet. Para alcançar tal escopo, lançamos um olhar analítico sobre nosso objeto de estudo a partir de alianças teóricas, quais sejam: a Teoria das Tradições Discursivas e Mudanças Linguísticas, a Teoria do Imaginário, a Teoria da Análise do Discurso e os estudos culturais, a partir dos estudos de teóricos como Eugenio Coseriu, Johannes Kabatek, Gilbert Durand, Mircea Eliade, Carl Jung, Michel Foucault, Michel Pêcheux, Eni Orlandi, Stuart Hall, Zygmunt Bauman, entre outros, procurando, com isso, dar conta das construções sociais, históricas, discursivas, imagéticas, simbólicas e míticas que dizem respeito às tradições que dão base ao gênero horóscopo, bem como a atualização desse discurso em outros gêneros discursivos. Quanto aos aspectos metodológicos, trata-se de uma pesquisa qualitativa, bibliográfica e exploratória, visando proporcionar maior familiaridade com o problema a fim de torná-lo explícito. A partir das análises, conseguimos observar que o discurso do horóscopo é marcado por tradições imagético-discursivas, com base na recorrência de elementos linguísticos e extralinguísticos. Também foi possível constatar que o discurso do gênero horóscopo nas revistas contemporâneas é eminentemente feminino.

No description available.

Darstellungen der Planeten und ihrer Kinder gehörten zu den ersten paganen Bildern, die im Spätmittelalter produziert und rezipiert wurden. Während der rund 200 Jahre ihres hauptsächlichen Auftretens, bis zum Ende des 16. Jahrhunderts, erreichten sie eine enorme Popularität. Im Weltbild des Mittelalters und der frühen Neuzeit war jeder Mensch von dem Gestirn geprägt, unter dessen Einfluss er geboren wurde. Dieser Planet bestimmte, wie man körperlich und charakterlich beschaffen war, welchen Beruf man ausübte und welche gesellschaftliche Stellung man erwarten durfte. Der Geburtsmoment sorgte für eine lebenslange, familiäre Verbindung zum Gestirn, man wurde quasi zu dessen Kind. Die Macht der Sterne zeichnet die Entwicklung von der ersten Erwähnung der Planetenkinder in Schriftquellen, über die Herausbildung eines relativ stabilen ikonografischen Kanons in verschiedenen Medien, funktionsgebundene Variationen bis zum Aufgehen in anderen Bildgattungen nach. Die zumeist siebenteiligen Zyklen stellen sich als Teil eines weit ausgebauten Beziehungsgefüges und Verweissystems dar, in dem sich das jeweilige gesellschaftliche Bild der Zeit spiegelt. Die Darstellungen dokumentieren zudem zentrale Entwicklungen des individuellen Denkens bis zum Ende des 16. Jahrhunderts. Sie zeigen, wie das jeweils aktuelle kosmologische Verständnis und Wissen einem breiten Publikum durch Bilder vermittelt werden konnte, wie dies mit dem religiösen Leben vereinbar war oder sich im Alltag niederschlug. Planetenkinder-Darstellungen hatten im Verlauf ihrer Geschichte vielfältige Funktionen. In ihnen manifestierte sich die Vorstellung einer Einheit der Dinge in zahlreichen Analogien. Gezielt eingesetzt wurden die Bilder zur Markierung sozialer Aufstiege, politischer Interessen und der Reklamation von Machtansprüchen sowie der Repräsentation von Einfluss bzw. Verherrlichung von Auftraggebern. Die Bilder zeigen philosophische Diskurse auf, verweisen auf konkrete historische Ereignisse und bewerten diese. / Representations of the planets and their children were among the first pagan images to be produced and adopted in the late Middle Ages. During the circa 200 years in which they mainly appeared, up until the end of the sixteenth century, they became enormously popular. In the worldview of the Middle Ages and early modern era, every person was believed to be influenced by the celestial body under whose influence they were born. This planet determined one’s physical appearance and character, one’s profession, and the social standing one could expect. The moment of birth ensured the continuation of a life-long, familiar connection to this celestial body, and a person was effectively considered its “child”. Die Macht der Sterne traces these developments from the first written references to the children of the planets, through to the emergence of a relatively stable iconographical canon in various media, variations in terms of function, as well as their appearance in other pictorial genres. These cycles, usually consisting of seven parts, presented themselves as part of a highly elaborate relational structure and system of references which reflected the current social worldview. The images also document key developments in individual thought up until the end of the sixteenth century. They show how the prevailing understanding of the cosmos and knowledge could be communicated to a wide audience by means of imagery, how this was reconciled with religious life, and how it was reflected in everyday life. Over the course of their history, images of the children of the planets served a variety of functions. By means of a number of analogies they illustrated the notion of the unity of all things. These images were also consciously employed to underscore social advancement, political interests, and the reassertion of claims to power as well as representations of influence or the glorification of patrons. These depictions also highlight philosophical discourses and refer to concrete historical events while offering evaluations of these phenomena.