Submitted in partial fulfilment of the requirements for the Masters Degree in Technology: Fashion Design, Durban University of Technology, 2012. / The purpose of this study was to explore the possibility of creating shop window displays focussing on a South African identity in the Durban region. The impetus for the study stemmed from the design of the Constitutional Court which features elements of South African culture. This study challenges the contemporary notion of presenting window displays using primarily Western influences and proposes the use of fashion imagery and cultural identity currently dominating South Africa. The study argues against corporate fashion stereotypes and champions a representation of an eclectic multi-cultural South African society. In this respect key theories of identity, culture, and design were explored. A qualitative methodology was conducted utilising interview and observation approaches to obtain data. Semi-structured interviews were conducted with twelve local professionals specialising in the fields of art, design, fashion and architecture to obtain their expert opinions. The data was analysed by clustering information into themes to establish the findings. Interview findings revealed that shop window displays should accommodate local imagery appropriate to the South African context. Observing two local production houses, namely Hirt & Carter and Barrows in Durban provided insights for a backdrop creation for the practical component of the study. The practical comprised of producing retail shop installations and a visual catalogue representing findings drawn from the study. The catalogue was used to illustrate the results of investigating a national image and identity that could be intrinsic to window display creation in South African fashion retail shop fronts. / National Research Foundation

Thesis (MBA)--Stellenbosch University, 2011. / Customers expect from a store that displays expensive products to make an effort to decorate the store with atmospheric elements to create a prestige atmosphere. The four stores that the participants visited target upper-class customers and display expensive products. One of the participants mentioned that the atmosphere in Hip Hop remind her of a take-away restaurant. Hip Hop was making no effort to decorate its stores to create a hedonic experience for its customers. They were relying on their well-known brand name to sell their products. In the long run, this strategy will not be effective as the competition gets tougher and more brands enter the market. High-class fashion stores focus more on hedonic customers. Customers do not need to buy expensive clothes as there are many discount stores that could fulfil their clothing needs. In order for high-class fashion stores to attract customers they need to create a hedonic experience for their customers in the store. The customers must want to enter the store and spend time in the store. Atmospheric elements can attract customers to the store and influence the time they spend in the store. It is important that new fashion stores have the right atmospheric design in their stores. New stores cannot rely on a name as this is not well known. The atmospheric design of a store tells customers what they can expect in the store. One of our main findings is that there is a difference between the atmospheric designs in shopping centres. The fashion stores in the V&A Waterfront in Cape Town use atmospherics in their stores to create a prestige atmosphere for their upper-class customers. On the other hand, the atmospheric designs in the fashion stores in Canal Walk, which attracts middle-class customers, had a lower quality and were not regarded to be as prestige as those of the V&A Waterfront stores. The most expensive merchandise was also found in the fashion stores in the V&A Waterfront. Most of the stores in our sample use some atmospheric elements. However, the combination of the atmospheric elements in the stores did not always match. The participants viewed the atmospheric design as a whole and it was important to them that all the atmospheric elements fit together. The participants were noticeably disappointed with a store that did not make use of atmospherics to enhance its customers’ shopping experience. They found the store too plain as the storeowner did not make any effort to decorate the store. When they entered a store that did make use of atmospherics, the participants mentioned that they would like to spend more time in the store.

Este trabalho tem como objetivo central a pesquisa sobre o processo de financeirização do capital no ensino superior do setor privado com fins lucrativos no Brasil (2007-2012), por meio dos estudos das empresas educacionais Anhanguera Educacional Participações S.A., da Estácio Participações S.A. e da Kroton Educacional S.A. Com a revisão bibliográfica de trabalhos pertinentes ao tema, como livros, artigos, teses, dissertações e textos publicados em veículos de comunicação de massa, junto com os dados estatísticos disponibilizados principalmente por instituições governamentais e pelas empresas educacionais, almejou-se discutir a problemática, de forma crítica, e inserir novas contribuições teóricas para o debate educacional vinculado ao tema. Ainda que o assunto tenha despertado nos últimos anos a preocupação de um maior número de pesquisadores, as pesquisas sobre essa questão ainda são bastante insuficientes. Assim, a principal contribuição deste texto consistiu na análise da trajetória dos exercícios sociais delimitados para as três companhias, onde foi possível observar como, por exemplo, as novas estratégias de gestão corporativa; as suas inserções no mercado de ações; a participação de grandes fundos de investimentos (nacionais e estrangeiros); as pequenas melhorias na distribuição de renda no país nos últimos anos; bem como os incentivos governamentais como as bolsas de estudos e a renúncia fiscal permitiram um importante crescimento para todas elas. Além da introdução, que apresenta o trabalho, o texto conta com mais cinco partes. No capítulo 1, faz-se uma revisão sobre a legislação e a bibliografia associada ao ensino superior, com o foco no setor privado, desde o período do regime militar até a primeira metade dos anos de 2010. Em seguida, no capítulo 2, trabalha-se com os dados estatísticos para o ensino superior, com destaque para o setor privado no segmento particular, em especial depois da segunda metade dos anos de 1990, até o final dos anos 2000. Para o capítulo 3, discute-se a mercantilização para o nível de ensino, ao trazer para o debate a questão dos organismos internacionais; da qualidade; das políticas públicas para o financiamento estudantil, da renúncia fiscal e das bolsas de estudos no setor privado; além da financeirização do capital para o ensino superior do setor privado no segmento particular. O capítulo 4 introduz ao debate a questão da gestão corporativa para as três empresas educacionais, com a análise de alguns de seus documentos, bem como buscou caracterizar as três companhias, no período de 2007 a 2012, por meio de seus dados operacionais e financeiros, diante da consulta a uma série de documentos disponíveis nos seus endereços eletrônicos associados às relações com investidores. Por fim, as considerações finais apresentaram alguns dos principais resultados do trabalho. / This work has as main objective the research about the process of financialisation of capital in higher education of the for-profit private sector in Brazil (2007-2012), through the studies of educational companies Anhanguera Educacional Participações S.A., the Estácio Participações S.A. and Kroton Educacional S.A. With the bibliographical revision of works relevant to the theme, how to books, articles, theses, dissertations and texts published in mass media, along with the statistical data provided mainly by governmental institutions and educational undertakings, stardom-discuss the problematics, critically, and insert new theoretical contributions to the educational debate linked to the theme. Even though the matter has aroused concern in recent years an increasing number of researchers, the research on this issue are still quite inadequate. Thus, the main contribution of this text consisted in the analysis of the trajectory of the delimited for the social exercises three companies, where it was possible to observe how, for example, the new corporate management strategies; their insertions on the stock market; the participation of large investment funds (domestic and foreign); small improvements in income distribution in the country in recent years; as well as Government incentives such as scholarships and tax waiver allowed a significant growth for all of them. In addition to the introduction, which presents the work, the text has five parts. In Chapter 1, a review on the legislation and the bibliography linked to higher education, with the focus on the private sector, since the period of the military regime until the first half of 2010. Then, in Chapter 2, working with the statistical data for the higher education, with emphasis on the private sector in particular, especially after the second half of the year 1990, until the end of the year 2000. For Chapter 3, we discuss the commercialization to the level of education, to bring to the debate the issue of international bodies; the quality; public policies for student financing, the tax waiver and scholarships in the private sector; Besides the financialisation of the capital for the private sector higher education in particular. Chapter 4 introduces the debate the issue of corporate management for the three educational companies, with the analysis of some of its documents, as well as sought to characterize the three companies, in the period from 2007 to 2012, through its operational and financial data, in front of the query to a series of documents available in their electronic addresses linked to investor relations. Lastly, the final considerations presented some of the main results of the work.

Este trabalho traz uma análise sobre a vida cotidiana do trabalhador que habita na cidade de Porto Seguro, sobretudo o trabalhador migrante grapiúna que migrou para aquele espaço urbano a partir do final de 1980 e tornou-se morador da periferia e principal mão-de-obra das atividades características do turismo (ACT), estas marcadas pela instabilidade da sazonalidade baixa e alta temporada. Como pano de fundo para a análise do cotidiano do trabalhador está a cidade que recebe o fluxo anual de cerca de um milhão de turistas. Nesta cidade consagrada a partir de 1980 como lugar de férias, o trabalhador local relaciona-se, através do trabalho, com outros trabalhadores, indivíduos da classe média, que desfrutam do tempo do não-trabalho; são consumidores desse espaço-tempo que, nesse sentido, é também, mercadoria. Nesta cidade, espaço produzido pela racionalidade, os agentes hegemônicos se utilizam dos recursos da metalinguagem para afirmá-lo como espaço de lazeres. Com isto, a alienação do trabalhador se amplia, assim como amplia-se, também, o consumo da/na cidade turística e o consumidor deste espaço fica distante das contradições e conflitos da realidade local. Mas, este trabalhador da cidade-mercadoria, ainda que diante da privação da vida urbana e do direito à cidade, elabora estratégias práticas, no plano individual ou coletivo, e através destas, vivencia o uso do espaço. Nesse sentido, a práxis urbana, enquanto processo, se dá na apropriação que é uma experiência espacial, segundo aborda Lefebvre na teoria da produção do espaço. O trabalhador não supera, efetivamente, a cisão trabalho-lazer, mas produz resíduos e resistências que se opõe às forças homogeneizantes. / This study presents an analysis of the daily life of workers living in the city of Porto Seguro, especially the grapiúna migrant worker - those workers from the cocoa region - who migrated to that urban space from the end of 1980, becoming a resident of the periphery and main labor force of the activities relative to the tourism (ACT), which are marked by the instability of seasonality - low and high season. As background for the analysis of the worker\'s daily life, it is the city that receives the annual flow of about one million tourists. In this city, which has been consecrated since 1980 as a \"holiday place\", the local worker is related to other middle-class workers who enjoy the non-work time through work; they are consumers of this space-time which, in this sense, is also, commodity. In this city, a space produced by rationality, hegemonic agents use the metalanguage resources to affirm it as a \"space of leisure\". With this, the alienation of the worker is amplified, as well as the consumption of/in the tourist city is also increased, and the consumer of this space becomes far removed from the contradictions and conflicts of the local reality. But this worker, even when faced with the deprivation of urban life and the right to the city, elaborates practical strategies, at both individual and collective level and, through these strategies, experiences the use of the space. In this sense, urban praxis, as a process, takes place in the appropriation that is a spatial experience, as Lefebvre approaches in the theory of the production of space. The worker does not effectively overcome the labor-leisure breakup, but produces residual and resistances that oppose the homogenizing forces.

Made available in DSpace on 2016-04-26T20:24:21Z (GMT). No. of bitstreams: 1 Luciano Garcia Miguel.pdf: 586937 bytes, checksum: 8c64b8214028b3311f9ebe98aae0ab94 (MD5) Previous issue date: 2016-03-09 / This paper presents a critical analysis of the taxation model structured in Brazil to tax the transactions with goods and services, compared to the model used by most countries which adopt VAT for this purpose. The main flaws of the model adopted and the consequences of this decision are pointed out, especially with regard to the complexity of the system and economic inefficiency. For determination of the ICMS tax base are abandoned traditional concepts elaborated by the doctrine, to seek, in the business activities whose aim is the production and marketing of goods and services, the necessary elements for the definition / Esse trabalho faz uma análise crítica do modelo de tributação estruturado no Brasil para tributar as operações com mercadorias e prestação de serviços, comparando com o modelo usado pela maioria dos países que adotam o IVA para essa finalidade. São apontados os principais defeitos do modelo adotado e as consequências dessa decisão, especialmente no que diz respeito à complexidade do sistema e à ineficiência econômica. Para determinação da base de incidência do ICMS são abandonados os conceitos tradicionais elaborados pela doutrina, para buscar, no conjunto de atividades empresariais que têm por finalidade a produção e comercialização de bens e serviços, os elementos necessários para essa definição

At last, this dissertation considers another marketing implication of this number-location association, namely the compatibility effect. In experiment 7, we find that people perceive a discount as more attractive when the two prices are actually posited in compatible locations (original price-right side; discounted price-left side) than in incompatible locations. Similarly, experiment 8 demonstrates that people are more likely to patronage a supermarket when the supermarket's slogan about low price is shown on the left side of a display than on the right side, and this effect is mediated by the subjective fluency feeling people felt at the time they process the advertisement. / Given a display, people usually think that large numbers should be located on the top or on the right hand side of the display, whereas small numbers should be posited at the bottom or on the left (Wood and Fischer 2008). / Given this number-location association, this dissertation secondly intends to apply it to the field of marketing, and to use three experiments to explore how and why location of product image can influence people's price judgment. The results of experiment 4 show that consumers think that the market price of a product is higher if the product's image is shown on the right side of a display than on the left side; experiment 5 and experiment 6 further indicate that the location of product image can only influence consumers' price judgment, but cannot influence quality judgment. / Key Words: Number-location association, Simulation, Perceptual Symbol Systems (PSS), Price perception. / This dissertation firstly aims to provide new evidence for this number-location association. Experiment 1 demonstrates that people incorrectly remember that large numbers appear to the right of the locations they actually were shown while small numbers appear to the left ofthe locations than they actually were presented; experiment 2 and experiment 3 show that people estimate there are more pieces in a pile of object when the pile of object is presented on the right side of a display than on the left side. / Cai, Fengyan. / Adviser: King Man Hui. / Source: Dissertation Abstracts International, Volume: 73-03, Section: A, page: . / Thesis (Ph.D.)--Chinese University of Hong Kong, 2010. / Includes bibliographical references (leaves 139-144). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. [Ann Arbor, MI] : ProQuest Information and Learning, [201-] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. Ann Arbor, MI : ProQuest dissertations and theses, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Abstract also in Chinese.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-05-19T11:59:12Z No. of bitstreams: 1 Douglas Aparecido Bueno.pdf: 1459681 bytes, checksum: 0e3879644ba3b9b628d1ff856626c91c (MD5) / Made available in DSpace on 2017-05-19T11:59:12Z (GMT). No. of bitstreams: 1 Douglas Aparecido Bueno.pdf: 1459681 bytes, checksum: 0e3879644ba3b9b628d1ff856626c91c (MD5) Previous issue date: 2017-05-11 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The thesis deals with the spectacle of Guy Debord theory under the aegis of its artistic, political and philosophical influences, putting in relief their main contributions to the analysis and overcoming of the spectacle. The spectacle, to Debord, is a relationship alienated for social and historical construction, which overcomes the media criticism, as is commonly assumed. The thesis reveals that the theory of the spectacle, in its origin, is a philosophical reflection on the story time, and in the light of hermeneutics interprets own theory on that basis. Analyze the theory of the spectacle, from the standpoint of time and story ideas, it offers a way to resolve the hegelian marxism of Guy Debord. The hegelian marxism Debord connects, in theory, its theoretical and philosophical interests in the concepts of strategy, chance and play, from the existential principles and based on these issues, investigates and theorizes the practice, political action in time and social history as a means to overcome the spectacle, or give you a new phase. Furthermore, to the extent that delimits the theory of this epistemological framework, it is apparent deficiencies. The theory of the spectacle is based on the unified separation of the actions of the subject (historical and social) and social interpretation under the same heading, which in turn replaces the Marxian analysis of capital as an antagonistic social relationship rather than the abstract opposition between homogenized and alienated consciousness of history and the world. Although this aspect apparently theoretical problem is, the notions of subjectivity, time and history significant role for social analysis. Putting in relief the Guy Debord’s position that all social action and every theory must be considered as strategic interventions, and that every theory must be an invitation to overcome them, the thesis takes up the hegelian marxism Debord to suggest spectacle that the theory is a sui generis moment within a historical action design. This means that all Debord’s theory provides a collective political will model and suggests a reflection on the possibility of this hermeneutic be developed / A tese analisa a teoria do espetáculo de Guy Debord sob a égide de suas influências filosóficas, colocando em relevo as suas principais contribuições para a análise e superação do espetáculo. O espetáculo, para Debord, é uma relação alienada para a construção social e histórica, que sobrepuja a crítica da mídia, tal como é comumente assumido. A tese revela que a teoria do espetáculo, em sua origem, é uma reflexão filosófica sobre o tempo da história, e à luz dessa hermenêutica, interpreta a própria teoria nessa base. Analisar a teoria do espetáculo, sob o foco das ideias de tempo e história, oferece um caminho para se estudar o marxismo hegeliano de Guy Debord. O marxismo hegeliano de Debord se conecta, na tese, aos seus interesses teórico-filosoficos nos conceitos de estratégia e jogo, a partir dos princípios existênciais e com fundamento nestes temas, investiga e teoriza a práxis, a ação política no tempo e na história social como meios para se superar o espetáculo. Por outro lado, na medida em que se delimita a teoria sobre esse recorte epistemológico, ficam aparentes suas deficiências. A teoria do espetáculo está baseada na separação unificada das ações do sujeito histórico-social e na interpretação social sob a mesma rubrica, que por sua vez, substitui a análise marxiana do capital como uma relação social antagonica, em detrimento da oposição abstrata entre a consciência homogeneizada e alienada da história e do mundo. Muito embora essa vertente teorica, aparentemente, seja problemática, as noções de subjetividade, tempo e história assumem papel relevante para a análise social. Colocando em relevo as posições de Guy Debord de que toda ação social, bem como toda teoria devem ser analisadas como intervenções estratégicas, além de que toda teoria deve ser um convite à sua superação, a tese reveste-se do marxismo hegeliano de Debord para sugerir que a teoria do espetáculo é um momento sui generis dentro de uma concepção de ação histórica. Isso quer dizer que toda a teoria de Debord proporciona um modelo de vontade política coletiva, e sugere uma reflexão sobre a possibilidade dessa hermenêutica ser desenvolvida

: Craft, a Swedish sport textile company, uses synergies of its parent company New Wave Group through common merchandise offices in Vietnam and China. As the relationship to the merchandise office creates a complex situation, the two research questions were elaborated of how the interactions in terms of information flow and collaboration influence the flow of the sampling process and how the situation could be improved. A qualitative case study design gives a deep insight in the specific situation of Craft. Information is gathered through company visits, a survey, internal documents and open interviews. The information flow influences the sampling process, in terms of late information, word-by-word translations and mismatches in terms of educations. This causes not-proper decision-making. The collaboration is mainly evaluated as satisfying. Adapting Christopher’s (2000) agility concept to Craft’s situation, issues as supplier relations, information sharing and the de-coupling point can be addressed. Practically joint product development, free information flow is important. Further collaboration within the supplier choice, more frequent and longer visits from both sides could improve the situation, as well as long-term-employments. / Program: Master programme in Applied Textile Management

An important role in the global economy certainly plays international trade. Removing barriers to international trade contributes to better competitiveness and economic growth. This paper is focused on foreign merchandise trade of the European Union countries towards third countries (ie. excluding intra-trade).The aim of this paper is to identify important features of the development of foreign merchandise trade of the European Union in 2010 in the context of economic crisis in the years 2007 - 2009, to determine the potential effects of merchandise trade on solution of the consequences of the crisis and also provide an outline of the economic competitiveness of the European Union and prospects of the future development of EU foreign merchandise trade. The method of work comprises the analysis of statistical data linked to considerations arising from the current social, economic and political development.

Esta tese analisa a mobilização dos trabalhadores rurais no oeste do Estado do Pará, município de Santarém, que ocorre em função do processo de desenvolvimento das atividades produtivas em curso, tais como a extração da madeira, a pecuária e a produção de grãos (agronegócio). Na maioria das vezes, a realização dessas atividades tem como processo antecedente a grilagem das terras públicas, momento em que são utilizados mecanismos ilícitos e contundentes de apropriação privada dessas terras, tais como a utilização de documentos falsos, intimidação e violência. Os confrontos com as populações rurais que já habitavam há muito tempo àquela região, até mesmo por gerações, têm sido inevitáveis e em função disso, as tensões são constantes. A extração da madeira e a pecuária são atividades que já vinham sendo desenvolvidas naquele município desde antes, mas que ganharam impulso com chegada do agronegócio, a partir de 1997. A terra que também se transformou em mercadoria valorizada, além de ser meio de produção, está no centro dos problemas fundiários e dos conflitos no campo. O Estado sempre foi uma presença marcante naquela região, em vários aspectos, entre os quais, o de colocar em prática os projetos desenvolvimentistas a partir da década de 70 do século passado e de criar as condições para a realização dos projetos agropecuários. Esses empreendimentos têm na sua base a formação de grandes latifúndios. Nesta tese, buscou-se mostrar que o processo de mobilização do trabalho se realiza no contexto de uma realidade, onde estão sendo criadas novas formas de produzir e de relações sociais, que rompem com antigos costumes, formas de fazer e de organizar o espaço, que foram moldados pela atividade extrativa no decorrer de vários séculos. / This thesis analyses the mobilization of rural workers from the West of Pará State, Santarém City, which occurs due to Amazons land occupation to the development of activities such as forest extraction (wood), livestock and grain production (agribusiness). Most of times, the accomplishment of these activities has as an antecedent process, the grilagem of public land, in which illegal and cutting mechanisms to the private appropriation of these lands take place, such as the utilization of false documents and violence. The confrontations with rural populations that so long lived in that region, even for generations, have been inevitable, and for this reason, the tensions are constant. Activities as wood extraction and livestock production, which have already been developed for more time, gained impulse with the arrival of agribusiness, since 1997. The land, which in this process has been considered merchandise, is in the center of land appropriation problems and conflicts of that region. The State has a significant presence in that context, since before, when it put in practice developing projects from the seventies of the 20th century, and today, when it creates conditions to accomplish agricultural production projects, having as basis the formation of large estates. It has been tried to show that the work mobilization occurs due to this land occupation. It has also been shown that the new ways to produce and to work are part of a proposal that breaks old social relations, customs and spatial organization, which were moulded in the extractive production of that region for several centuries