Bengtsson, M. En hoppfull strävan. En fallstudie om ideellt engagemang inom suicidpreventivt arbete i Sverige. Masteruppsats i Socialt Arbete, 30 högskolepoäng. Malmö Universitet: Fakulteten för hälsa och samhälle, institutionen för socialt arbete, 2023.  Denna studie tar avstamp i det nationella suicidpreventiva arbetet i Sverige och vänder sedan blicken mot de ideella organisationernas roll i frågan. Syftet är mer specifikt att analysera den ideella organisationen Minds arbete som aktör i det nationella suicidpreventiva arbetet. Genom att se till suicidprevention i landet och ta del av organisationen Minds arbete utgör denna uppsats en fallstudie av kvalitativ sort till sin karaktär, något som möjliggör att fokusera på en enda organisation. Det teoretiska ramverket för denna studie utgörs av interaktiv samhällsstyrning och altruism, det är med hjälp av dessa begrepp som studiens textanalys genomförts och sammanställts. Studien har visat på att det finns ett omfattande ideellt engagemang inom det suicidpreventiva arbetet i Sverige, där Minds arbete spelar en avgörande roll. Resultatet visar även att det finns utmaningar för samverkan samt den enskilda ideella organisationen när interaktiv samhällsstyrning blir en del av socialt arbete. I den behovsanalys som utgår från nuvarande nationella strategi för suicidprevention, som ligger till grund för den förnyade handlingsplan som förväntas komma under senare halvan av 2023 betonas samverkan mellan olika aktörer. Det går att se att det finns en ökad medvetenhet kring de ideella organisationernas gärning inom svårlösta sociala frågor såsom suicid, och att det pågår ett arbete för att på ett bättre sätt integrera detta i den nationella strategi för suicidprevention som ska presenteras för riksdagen i år. / Bengtsson, M. A hopeful endeavor. A casestudy about non-profit involvement in suicide prevention in Sweden. Degree project in social work, 30 credits. Malmö University: Faculty of Health and Society, Department of social work, 2023.  This study is based on the national suicide prevention programe in Sweden and turns its gaze to the role of non-profit organizations. The purpose is to analyze the non-profit organization Mind and their work within national suicide prevention. This essay constitutes a qualitative case study, something that allows us to focus on a single organization. The theoretical framework for this study consists of governance and altruism, it is with the help of these theories that the analysis is carried out and compiled. The study shows that there is an extensive non-profit involvement in suicide precention in Sweden, where Mind plays an important role. Results also show that there are challenges in collaboration and within the individual non-profit organization itself when governance becomes a bigger part of social work. In the making of a new national suicide prevention program an analysis of the needs in the current national strategy has been presented. In this analysis cooperation between different actors within the field is emphasized. There seems to be an increased awareness of the work of non-profit organizations in social work and complex issues such as suicideprevention in the new national strategy which is set to be presented in the latter half of 2023.

During the refugee crisis in 2015, Sweden received a record amount of asylum seekers whowere received by civil society. Civil society played a crucial role in the integration process ofasylym seekers and newly arrived. This study concentrates on gaining a deeper understandingand knowledge in the field of integration within Uppsala Municipality, civil society and theircollaboration. The chosen methodology used to carry out this study is qualitative researchapproach. Five organizations within civil society were chosen and totally nine semi-structuredinterviews were included in the study. This study demonstrates that integration is described asa possibility to participate in society on equal terms. There are different integration-promotingactivities for asylum seekers and new arrivals, which increases social integration among them.

It is estimated that 15 percent of the world’s population live with some form of disability where neurodevelopmental disabilities [NDD] could be one. In Sweden it is estimated that five to seven percent of all children are diagnosed with NDD and attached to these children are parents who are in need of support due to unique stress problems. Support of other parents has been shown to be appreciated, but also support by interest organizations. The aim of this study was to explore how representatives from an interest organization experience their preconditions to support the health of parents of neurodivergent children. This was explored through qualitative semi-structured interviews with representatives from the interest organization Attention. The transcribed interviews were analyzed with a manifest content analysis and the result showed that time for the representatives to volunteer as well as time for the parents to participate affect the preconditions to support parents. Individual experiences of being a parent of a child with NDD, as well as finances and support from the main organization were seen as resources. Shared knowledge and networking between the organization Attention and authorities were experienced as preconditions to offer support. This study concludes that appropriate resources and cooperation would be beneficial for the representatives’ preconditions to support the health of these parents.

No description available.

Magistro darbo objektas – reputacijos valdymas ir komunikacija. Darbo tikslas – nustatyti reputacijos valdymo ir komunikacijos teorines prielaidas bei įgyvendinimą ne pelno organizacijose. Darbo uždaviniai: aptarti reputacijos sampratos problemą, matavimo bei valdymo poreikį ir galimybes, reputacijos komunikacijos principus; aptarti organizacijų reputacijos valdymo ir komunikacijos poreikį bei galimybes; nustatyti verslo ir ne pelno organizacijų reputacijos valdymo ypatybes ir galimybes taikyti bendrą reputacijos matavimo modelį; nustatyti, kaip ne pelno organizacijos suvokia reputaciją ir kaip ją komunikuoja savo internetinėse svetainėse. Išanalizavus mokslinę literatūrą, prieita prie išvados, kad organizacijos reputaciją galima matuoti ir valdyti, yra kuriami reputacijos matavimo modeliai, pagal kuriuos matuojama ir valdoma organizacijų reputacija. Pastebimas glaudus ryšys tarp organizacijos identiteto, įvaizdžio ir reputacijos, tačiau šie elementai atskiriami. Atkreiptas dėmesys, kad reputacija yra santykinis dydis, priklausantis nuo lūkesčių ir konteksto. Analizuojant matavimo modelius bei praktikas, prieita prie išvados, kad nors ir esant kriterijų variacijų galimybei, matavimo modelių pagrindas lieka tas pats (Fombruno Reputacijos koeficientas). Remiantis trečiojo sektoriaus organizacijų ir jų susivienijimų įžvalgomis, pagrįstas ne pelno organizacijų reputacijos aktualumas bei aptartos verslo reputacijos matavimo modelio pritaikymo galimybės ne pelno organizacijoms... [toliau žr. visą tekstą] / The aim of this thesis is to define the theoretical precondition of reputation management and communication and to determine the implementation of reputation management and communication in non-profit organizations. The objectives are to discuss the problem of conception, the needs and opportunities of reputation management and communication; to determine the features of the reputation of profit and non-profit organization; to define the abilities to apply common reputation measurement model; to determine how do the non-profit organizations understand the concept of reputation, what knowledge do they have about the managing and communicating the reputation and how do the organizations communicate the reputation through their internet sites. After analysis of scientific literature, the conclusion is that reputation of organization is measurable, one can manage it. There are measurement models created. There are connections between identity, image and reputation of organization. Nevertheless these are three different concepts. It was noted, that reputation is related with the expectations of stakeholders and all kinds of context. Analyzing the models of reputation measurement was noted that one of them is used as a basis. It’s Ch.Fombruns’ Reputation quotient, which is composed from six elements. Furthermore according to the leaders and authorities of the third sector, the necessity for non-profit organizations to manage their reputation was justified and the opportunities to... [to full text]

本研究將晚晴協會的律師專業資源，視為同時具備志工與捐助者的角色，這群義務律師的專業資源，所貢獻的不僅是消極的節省組織運作的成本，更積極是，創造出有形的收益與無形的價值，因此本研究想要透過深度的訪談和系統化的資料分析，探究下列問題： 一、這些義務律師的專業資源，是否可以進行價格設算？設算的結果如何？對組織的貢獻為何？這些問題的探索，有助於讓非營利組織覺察這些專業資源對組織的影響，進而關注對專業資源的經營。 二、探索這群義務律師，貢獻其個人專業知識，參與非營利組織服務的動機、理念、過程和滿意度，並系統化記錄與分析這些寶貴的資源，作為非營利組織結合與運用專業知識與技術資源的參考。 經由研究訪談及相關資料的整理歸納，本研究針對上述問題有下列的研究發現： 一、義務律師資源確實對晚晴產生極具關鍵性且穩定的經濟效益，以及無形的價值。 二、這些經濟效益與無形價值之所以存續，關鍵因素之一，在於法律諮詢服務對義務律師的成就感與專業提升的關連性；另方面，則在於晚晴擅長運作對歸屬感、服務回饋、方案內容的設計，最後再以組織績效的提升作為對專業志工的回饋。這一系列從投入到過程運作到產出的回饋機制，成了讓義務律師持續參與、投入晚晴義務服務的最大關鍵。 研究的建議也提醒晚晴與非營利組織，應該更強化建立正式的志工溝通平台、建立核心服務的知識化機制、將專業志工視為重要的資源與價值的創造者，以便在服務的過程中運用智慧，設計出服務對象、志工、非營利組織三贏的服務模式。 關鍵詞：專業資源、非營利組織、志工、捐助者 / The purpose of this study is to decipher the lawyers’ service in Warm Life Association for Women (WLAW). Lawyer service in the WLAW has been identified as not only a volunteer service but also a donation to the association. The contribution of these professional volunteers can not only save the spending of organization activity, but also create a currency income without expense budge. After personal interviews and systematically data analysis, the study has made explanations for the issues below: First, is it possible to calculate the value of their ‘volunteer-service’? How much does it cost? How does it work in the organization? The answer to these questions can help Non-Profit-Organizations (NPOs) to notice the importance of professional-volunteer-service and begin to concern the management of professional resource. Second, to know the motivation, purpose and process and satisfaction of these volunteer lawyers and to analysis these information are important directions for NPOs in management of resource and professional knowledge. With interviews and information analysis, the study found that 1) the professional resource did create important and steady economic effects and invisible values to WLAW. 2) The reason keeps the lawyers volunteer service in the organization continually is because the law consulting service can improve lawyer’s profession ability and self-realization. In addition, WLAW brought organization-belonging, feedback of service and well designed projects to those professional-volunteers, which intriguing their loyalty to organization. The interaction has become the key mechanism to attract volunteer lawyers to join WLAW. This study also remind WLAW and other NPOs that building a formal connecting to their volunteers, creating know-how of the main service, and professional resources management are very important. The current study suggests that WLAW and other NPOs can think the view and create a service model which can benefit their clients, volunteers and organizations all. Key words：Professional Resources, Non-Profit-Organizations (NPOs), Volunteer, Donor

本研究鑒於行銷對非營利組織之重要性、文教類基金會為台灣基金會的主要類型、關係行銷的研究方興未艾、關係行銷對於非營利組織所能發揮之利益，以文教基金會或教育事務基金會為研究對象，探討其所採用的關係行銷策略、所知覺的關係行銷品質、關係行銷策略與品質之間的關係。研究者採用問卷調查法，以自編之「非營利組織關係行銷策略與關係品質調查問卷」為研究工具，以符合本研究目的之300家文教基金會或教育事務基金會為研究對象，共發出600份問卷，扣除無效問卷後，共回收453份，回收率為75.5%。。預試階段共回收123份預試問卷，正式施測共回收453份正式問卷。 本研究獲致結論如下： 一、 我國非營利組織整體關係行銷策略之運用現況仍有待改進，就各層面而言，以「建立策略」與「維繫策略」運用現況較佳，而「提升策略」運用現況較差。 二、 我國非營利組織整體關係品質介於「普通」及「經常如此」之間，就各層面而言，以「關係承諾」程度最高，「關係滿意」與「關係信賴」現況較差。 三、 「宗教背景」及「治理與領導方式」是影響基金會關係行銷策略之重要環境因素。 四、 「成立年限」與「服務項目」是影響基金會關係行銷策略與關係品質之重要環境因素。 五、 基金會成員之「年齡」及「教育程度」是影響基金會關係行銷策略之重要人口因素。 六、 基金會成員之「宗教信仰」、「職務性質」及「工作報酬」是影響基金會關係行銷策略與關係品質之重要人口因素。 七、 非營利組織關係行銷策略能正向影響關係品質。 本研究對文教類基金會提出如下建議： 一、 基金會領導者宜瞭解非營利行銷與營利導向行銷之根本性差異，並重視關係行銷對非營利組織之重要性。 二、 基金會應主動提高服務或財貨的附加價值，使「正規服務」提升至「感動服務」。 三、 基金會應重視並維護捐助者的權益，並使產品或服務符合捐助者期待，以增進捐助者對基金會的關係信賴及滿意。 四、 無論何種特性的基金會，均應重視關係行銷策略及關係品質對非營利組織之重要性，以追求組織永續競爭力。 五、 基金會宜體認到關係行銷策略的運用程度愈高，其關係品質也愈高。 六、 教育行政機關可扮演文教基金會的交流平台，提供不同性質基金會之間對話與合作的機會，進而提高基金會之關係品質。 最後，本研究分別對後續研究就研究對象、研究變項與研究方法提出建議。 / In this study, in view of the importance of marketing to non-profit organizations, cultural and educational foundations as the main types of Taiwan's foundations, relationship marketing research in the ascendant, the interests developed by relationship marketing in regard to non-profit organizations, the researcher took cultural and educational foundations or educational matters foundations as the research objects to explore the relationship marketing strategies they use, the quality of relationship marketing they perceive, and the relationship between relationship marketing strategies and quality. The researcher used questionnaire survey methods, used self-designed "the questionnaire of relationship marketing strategies and relationship quality of non-profit organizations" as a research tool, used 300 cultural and educational foundations or educational matters foundations that meet the purpose of this study as the research objects. And the researcher issued a total of 600 copies of questionnaires, excluding invalid questionnaires, and 453 copies were recovered and the recovery rate is 75.5%. A total of 123 pre-test questionnaires were Recovered at the pre-trial stage, and a total of 453 formal questionnaires were recovered at the formally measuring stage. The researchers got the following conclusions in this study: 1. The current use situations of the overall relationship marketing strategies of non-profit organizations in Taiwan are still to be improved. For each level, the current use situations of "building strategy" and "maintaining strategy" are better, but "upgrading strategy" is worse. 2. The overall relationship quality of non-profit organizations in Taiwan is between "common" and "often so". For each level, the level of "relationship commitment" is the highest, but the current statuses of "relationship satisfaction" and "relationship trust" are worse. 3. "Religious background" and "ways of management and leadership" are the important environmental factors that impact relationship marketing strategies of foundations. 4. "The fixed number of years of establishment" and "service items" are the important environmental factors that affect relationship marketing strategies and quality of relationship of foundations. 5. The "age" and "educational level" of the members of foundations are the important demographic factors that affect relationship marketing strategies of foundations. 6. The "religion," "nature of the duties," and "work remuneration" of the members of foundations are the important demographic factors that affect relationship marketing strategies and quality of relationship of foundations. 7. Relationship marketing strategies for non-profit organizations can positively affect relationship quality. This study brings up the following suggestion for cultural and educational foundations: 1. Foundation leaders should understand the fundamental differences of non-profit marketing and profit-oriented marketing and value the importance of relationship marketing for non-profit organizations. 2. Foundations should actively improve the added values of the services or currency and finances to make "regular services" upgrade to "moving services." 3. Foundations should value and maintain the interests of donors and make products or services meet the expectations of donors to enhance donors’ relationship trust and satisfaction to the foundations. 4. No matter what kind of characteristics foundations belong to, they should value the importance of relationship marketing strategies and relationship quality for non-profit organizations to pursue the sustainable competitive power of organizations. 5. Foundations should realize that if the use level of relationship marketing strategies is higher, the relationship quality will be also higher. 6. Educational administrative authorities may play the roles of exchange platforms of cultural and educational foundations to provide opportunities of conversations and cooperation between different natures of foundations and thereby increase the quality of relationship between foundations. Finally, this study respectively brings up some recommendations for research objects, research variables, and research methods of the follow-up studies.

Becoming business-like is a phenomenon that is gaining more and more attention in the non-profit sector. One aspect within this phenomenon is professionalization; which implies that there are an increased number of professional employees, higher demands on volunteers, and that there is a perception that experts should be in charge. This has influenced the governance of non-profit organizations to become more business-like through greater formalities, increased competence and education. At the same time, these organizations are expected to be driven primarily by volunteers, which limits the possibilities for formal control. The field of research has found that professionalization is a widespread phenomenon, but has not considered what happens to business-like organizational ideas when they travel within the organization. This study contributes to the field of research by increasing the understanding of how professionalization manifests itself in terms of management at different organizational levels, as well as how this affects the non-profit identity. Following an in-depth qualitative case study of the Swedish Red Cross, this study concludes that professionalization is primarily expressed in management through a strong focus on professional skills and increased administrative requirements, and that it appears to be an influential aspect of two different organizational identities. This is based on 13 interviews with people at three different organizational levels, seven participatory observations at the second-hand shop Kupan, as well as analysis of externally and internally produced documentation. By using translation theory, the study shows that professional ideas undergo editing and translation when they travel within the organization. Thus, the study's conclusions also indicate that professionalization decreases at lower levels. Nevertheless, the perception of two different organizational identities remains a consequence of decoupling; a strategy to meet the environment's expectations of being both a professional and non-profit organization. This creates a distance between the organizational levels and reduces the individuals sense of belonging. Furthermore, this study shows that further research is needed examining what happens to ideas about professionalization when they travel within organizations, to truly understand the phenomenon. / Att bli företagslik är ett fenomen som får allt mer uppmärksamhet inom den ideella sektorn. En aspekt av detta fenomen är professionalisering; vilket tidigare forskning menar innebär att andelen professionella anställda ökar, att det ställs högre krav på volontärer och att det finns en uppfattning om att experter ska vara ansvariga. Detta har influerat styrningen i ideella organisationer att bli mer företagslik genom högre formalitet, kompetens och utbildning. Samtidigt förväntas dessa organisationer primärt drivas av volontärer, vilket begränsar möjligheterna för formell styrning. Forskningsfältet har konstaterat att professionalisering är ett utbrett fenomen men har inte undersökt vad som händer med företagslika organisationsidéer när de sprids inom organisationen. Denna studie bidrar till forskningsfältet genom att öka förståelsen för hur professionalisering tar sig i uttryck i styrningen på olika organisatoriska nivåer, samt hur detta påverkar den ideella identiteten. Efter en ingående kvalitativ fallstudie av Svenska Röda Korset är studiens slutsatser att professionalisering främst uttrycks i styrningen genom ett stort fokus på professionell kompetens och ökade administrativa krav, samt att det verkar vara en influerande aspekt till två olika organisationsidentiteter. Detta baseras på 13 intervjuer med personer på tre olika organisatoriska nivåer, sju deltagande observationer på second hand-butiken Kupan, samt analys av externa och interna dokument. Genom att använda translationsteori visar studien att professionella idéer genomgår redigering och översättning när de sprids inom organisationen. Således indikerar studiens slutsatser även att professionaliseringen avtar på lägre nivåer. Trots detta kvarstår uppfattningen om två olika organisationsidentiteter som är en konsekvens av särkoppling; en strategi för att möta omgivningens förväntningar om att vara både en professionell och ideell organisation. Detta skapar en distans mellan de organisatoriska nivåerna och minskar individernas känsla av tillhörighet. Därmed visar denna studie att det behövs ytterligare forskning om vad som händer med idéer om professionalisering när de sprids inom organisationer, för att verkligen förstå fenomenet.

在國內，非營利公營電台成立之初，多因特殊任務需求及對象而創設，再加上兼具公營與廣播媒體雙重特性，因此在經營與管理各方面，都與一般商業廣播電台及非營利組織有所不同。然而，對於目前國內的非營利公營電台而言，如何善用非營利組織有使命有理想的正面形象，以及廣播媒體的傳播優勢，使聽眾能認同非營利公營電台的走向，這必須藉著有效的行銷策略才能達成，而經由活動行銷的模式，也是一個比較能立即檢視成效的作法。 但公營電台也有其限制，例如沒有廣告收益只能靠政府預算、礙於相關規定無法接受企業贊助等…。因此，一個以政府提供預算為主的非營利公營電台，其行銷策略該如何擬定，才能發揮最大效益，不致浪費納稅人的付出與國家資源，實在值得我們進一步的討論與驗證。 而警廣(Police Radio Station簡稱PRS)在目前公營電台中，不論其頻道數、收聽範圍與收聽率各方面，都有較積極的表現與作為。因此本研究即藉由警廣的「關懷交通系列活動」，來檢測其行銷成效，以作為其它非營利公營電台的參考。 本研究透過問卷調查與深度訪談發現，對聽眾來說警廣是一個報導路況的「交通專業電台」這個概念一直維持得蠻正面；但在具體方面，警廣缺乏一個更容易辨識且印象深刻鮮明的logo，他可以是一個圖騰或是一個吉祥物的具體形象，代表警廣的過去、現在、未來，也可為警廣打造更深入人心的印象。 / In Taiwan, non-profit, government-owned radio stations are created for special purposes and with a specific target audience. Due to a dual-property nature of this establishment, government-owned and broadcast media, the operation and management of these stations are different from commercial ones or other non-profit organizations. But how do these government-owned stations combine the advantages of broadcasting and non-profit characteristics with its mission and ideals to create a more positive feedback from its listeners? This must be reached by marketing strategies, and the model of event marketing in a more effective approach to reach the results more immediately. However, government-owned radio stations have limitations as well. No advertising revenue can be gained, nor any type of sponsorship can be accepted. It is worthy to further discuss and determine how marketing strategies can be created for non-profit government-owned radio stations that rely on government funding in order to help them gain maximum benefits without wasting taxpayer contributions or government resources. Among all the government-owned radio stations in Taiwan, the Police Radio Station (PRS) has the largest numbers of channels, the widest listening range, and a good listener rating. So this is a case study on PRS - Caring Traffic Safety Series of Activities, to find out the marketing effectiveness of its broadcast. The results may then be used as a reference for other non-profit government-owned radio stations. Through questionnaire survey and in-depth interview, this study has reached the following findings: the PRS has maintained a positive image among the audience as a “professional traffic radio” that provides traffic reports. However, in a more specific context, the PRS lacks a readily identifiable and impressive logo. Such logo could be a symbol or image of a mascot that would represent the past, present and future of the PRS and further promote its image.

In my Master thesis, I deal with the impact of educational activities of selected NGOs on the process of migrant children inclusion to the Czech society. The thesis is both theoretical and empirical. The theoretical part deals with the process of immigrant integration and with the role of the governmental and non-profit organizations. A large part is devoted to the migrant children's education and to the difficulties which they have and must overcome. The end of the theoretical part presents the educational activities of selected non-profit organizations, which focus not only on helping migrant children, but also on working with schools and families of the children. The empirical part examines the impact of specific educational activities realized at the community center InBáze on the process of migrant children inclusion to the Czech society. Empirical investigation was done through a questionnaire. I used available Czech, English and American sources during writing this thesis. Powered by TCPDF (www.tcpdf.org)