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電視業配新聞的處理策略 —記者採編製之研究 / Product placement in TV news programs: The rise of product placement in journalism and its impact on reporters許雅惠, Hsu, Sheila Unknown Date (has links)
本研究描繪目前台灣電視新聞界一個普遍存在、但不能說的秘密,即業配新聞的存在和產製、相關活動。研究者新聞本科出身,跨入業配新聞製作的專題組,面對置入性行銷對新聞採編的衝擊,也曾經內心衝突與質疑,「業配新聞」算新聞嗎?「業配新聞」是假新聞嗎?
「業配新聞」報導的對象,多因為沒新聞點、名氣小、特色不足或是沒有報導價值,因此無法被納入一般新聞採編程序,卻非憑空捏造或虛構不實的報導。「業配新聞」經過包裝,仍要編製成突顯商品特性與優點所產製的新聞內容,所以受訪業配記者多認為,業配新聞雖然具有商業目的,但不是無中生有、以虛報實的假新聞。而電視新聞以簡明方式播報新聞的特性,加上視覺的優勢,適合作為業配訊息的傳達。另外業配記者也認為業配新聞充斥,主要是組織和主管的要求,業配新聞基於真實,對社會無害,也包含重要訊息,仍然能為觀眾服務。
本研究認為在當下結構的困境中,個人的主體性雖然蘊含重大的突破能量,也有施展空間。就受訪者經驗來看,個人以專業及善盡查證職責,據理力爭新聞的正確性,仍有機會為自己開拓一些迴旋空間。而媒體組織在廣告主的強勢要求下,也並非只能一味讓步,讓對方予取予求,主事者若能在新聞的專業基礎上轉換思維,也可能化被動為主動展現相對積極的作為。
研究發現,廣告主和記者都清楚業配新聞不但影響編輯台的新聞自主,影響新聞公信力,也影響工作者自我的專業認同,雖然廣告主認為業配新聞和他們是共生共存,這類新聞確實有宣傳效果,有廣告主也認為他們對新聞可信度確實受到影響,「因為新聞經過包裝了」。然而,公眾一旦察覺某些新聞背後有「金錢利益」操控,不但媒體將失去公信力,媒體工作者也失去自我專業尊嚴,其結果更是短多長空。 / Product placement in TV programs has become increasingly common in the two decades in Taiwan. Although it arouses huge controversies over media credibility and marketing values, up to date, there have been very limited empirical studies focusing on how journalists handling product placement messages, particularly in television news programs in which product placements were usually forbidden in use. Instead of using content that directly promotes the brand, product or service through traditional marketing tactics, product placement journalism focuses on building stories and other informational content that highlights value from a different point of view.
The current study examined a unique program genre in Taiwan’s TV news programs, in which product placements are still in use. Based on in-depth interviewing, this study canl shed some light on how we define the boundaries of news and marketing information. Product placements are proven to be quite effective in television news programs. However, the effectiveness is built right on the cost of news credibility and integrity, which is ironically distinguishing product placement and advertising and is believed to be the magic power of product placement in news.
Although companies that build trust with the content they produce can maintain their presence as reliable media sources for their audiences. The origins of the ethical problems and their implication for product placement research are explored.
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Le 1 % logement : la participation d'une institution paritaire à la production de l'action publique : genèse, perte de légitimité et reprise en main par l'Etat / The 1% housing tax system : the involvement of an institution co-managed by social partners in the elaboration of public policy : creation, loss of legitimacy and the reimposition of state controlMeunier, Jules 26 November 2013 (has links)
En transférant aux pouvoirs publics la capacité de décider l'emploi de la Participation des employeurs à l'effort de construction (PEEC), la loi de mobilisation pour le logement et la lutte contre l'exclusion du 25 mars 2009 a transformé en profondeur l'organisation du 1 % logement. L'objet de la recherche est de mettre en lumière les facteurs à l'origine d'une telle inflexion. Pour cela, l'analyse s'efforce d'explorer le passé de l'institution afin d'en extraire les éléments à même d'éclairer cet épisode récent. Elle montre que les mécanismes à l'origine de la transformation du 1 % logement – processus ancien et graduel dont la réforme de 2009 constitue la dernière manifestation en date – alimentent deux dynamiques qui influent historiquement sur la forme du gouvernement et la production des règles relatives à l'emploi des fonds du 1 % logement. La dégradation de la légitimité de l'institution, conséquence de l'impuissance des syndicats à développer une capacité de représentation dans le secteur du logement, entraîne une remise en cause de la présence des acteurs paritaires à la tête de l'institution. L'émergence au sein de l'Etat d'une volonté de reprendre en main le dispositif, effet indirect du tournant opéré pendant les années 1980 dans la conduite de l'action publique, se traduit par le transfert sur le 1 % logement d'une part croissante du coût de la politique du logement en substitution au budget de l'Etat. Dans un contexte marqué par la crise du syndicalisme et le renforcement de la contrainte budgétaire, la permanence de ces deux processus interroge aujourd'hui sur la capacité du 1 % logement à conserver un espace d'intervention dans la politique du logement / By transferring to public authorities the capacity to decide on the employment(use) of the Participation of the employers in the effort of construction ( PEEC), the law of mobilization for the accommodation(housing) and the fight against social exclusion of March 25th, 2009 transformed in depth the organization of the housing 1 %. The object of the search(research) is to bring to light factors(mailmen) at the origin of such an inflection
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Zpoplatňování zpravodajského obsahu jako budoucnost žurnalistiky / Paywalls and the future of journalismNovotný, Jan January 2012 (has links)
The Master's diploma thesis examines the phenomenon of imposing paywalls on news content. By using qualitative interview research, case studies, theoretical and empirical analysis the thesis emphasizes mainly the differences between individual ways of imposing paywalls and also factors that can influence the process of implementing paywalls. Hypothesis claims that imposing paywalls on existing free content can serve as an incentive on the media market to reach a growing productivity of media enterprises in spite of a booming popularity of sharing free information. It depends whether the right business model is implemented. According to the hypothesis the right model is "metered model" that responds to the nature of the internet and implies that certain amount of content would remain free of charge. Both paid and free content spheres should have to be redefined by new ergonomy and new journalistic content.
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Family resources as predictors of positive family-to-work spilloverKempton-Doane, Gina Leah 04 April 2008
The purpose of this study was to predict the family resources that influence positive family-to-work spillover for women who are engaged in parent, partner, and paid employee roles. While much research examines the construct of work-family conflict, little examines the positive benefits for women participating in multiple roles. A conceptual framework for the study was obtained from Voydanoffs (2002) work applying ecological systems theory to the work-family interface. Several factors were hypothesized to predict positive family-to-work spillover for multiple role women, including: spousal support; perceived fairness in the division of housework and childcare; relative share of childcare and housework; and paid assistance with housework.<p>Data for this study was collected in a survey designed for a larger assessment of work, family, gender, and health in the Saskatoon area. The current study utilized data collected from women who met the following criteria: 1) spoke fluent English; 2) fell between the ages of 25 - 54 years; 3) were employed full-time or part-time; and 4) were the parent of at least one child under the age of 20 years. The dependent variable was a measure of positive family-to-work spillover. Independent variables included: spousal support; perceived fairness of the division of childcare; perceived fairness of the division of housework; relative of share of housework for respondents compared to ones partner; and paid assistance with housework. Control variables included income, presence of preschool children, number of children, educational attainment, and hours of paid employment. A sequential multiple regression was performed to predict positive family-to-work spillover from the independent variables. The final regression model predicting positive family-to-work spillover included three independent variables: 1) spousal support; 2) the perception of division of childcare as unfair to ones partner; and 3) relative share of housework for the respondent. Implications and limitations of these findings are discussed.
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A Generalization of the Discounted Penalty Function in Ruin TheoryFeng, Runhuan January 2008 (has links)
As ruin theory evolves in recent years, there has been a variety of quantities pertaining to an insurer's bankruptcy at the centre of focus in the literature. Despite the fact that these quantities are distinct from each other, it was brought to our attention that many solution methods apply to nearly all ruin-related quantities. Such a peculiar similarity among their solution
methods inspired us to search for a general form that reconciles
those seemingly different ruin-related quantities.
The stochastic approach proposed in the thesis addresses such issues and contributes to the current literature in three major directions.
(1) It provides a new function that unifies many existing
ruin-related quantities and that produces more new quantities of
potential use in both practice and academia.
(2) It applies generally to a vast majority of risk processes and permits the consideration of combined effects of investment strategies, policy modifications, etc, which were either impossible or difficult tasks using traditional approaches.
(3) It gives a shortcut to the derivation of intermediate solution equations. In addition to the efficiency, the new approach also leads to a standardized procedure to cope with various situations.
The thesis covers a wide range of ruin-related and financial topics while developing the unifying stochastic approach. Not only does it attempt to provide insights into the unification of quantities in ruin theory, the thesis also seeks to extend its applications in other related areas.
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A Generalization of the Discounted Penalty Function in Ruin TheoryFeng, Runhuan January 2008 (has links)
As ruin theory evolves in recent years, there has been a variety of quantities pertaining to an insurer's bankruptcy at the centre of focus in the literature. Despite the fact that these quantities are distinct from each other, it was brought to our attention that many solution methods apply to nearly all ruin-related quantities. Such a peculiar similarity among their solution
methods inspired us to search for a general form that reconciles
those seemingly different ruin-related quantities.
The stochastic approach proposed in the thesis addresses such issues and contributes to the current literature in three major directions.
(1) It provides a new function that unifies many existing
ruin-related quantities and that produces more new quantities of
potential use in both practice and academia.
(2) It applies generally to a vast majority of risk processes and permits the consideration of combined effects of investment strategies, policy modifications, etc, which were either impossible or difficult tasks using traditional approaches.
(3) It gives a shortcut to the derivation of intermediate solution equations. In addition to the efficiency, the new approach also leads to a standardized procedure to cope with various situations.
The thesis covers a wide range of ruin-related and financial topics while developing the unifying stochastic approach. Not only does it attempt to provide insights into the unification of quantities in ruin theory, the thesis also seeks to extend its applications in other related areas.
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Family resources as predictors of positive family-to-work spilloverKempton-Doane, Gina Leah 04 April 2008 (has links)
The purpose of this study was to predict the family resources that influence positive family-to-work spillover for women who are engaged in parent, partner, and paid employee roles. While much research examines the construct of work-family conflict, little examines the positive benefits for women participating in multiple roles. A conceptual framework for the study was obtained from Voydanoffs (2002) work applying ecological systems theory to the work-family interface. Several factors were hypothesized to predict positive family-to-work spillover for multiple role women, including: spousal support; perceived fairness in the division of housework and childcare; relative share of childcare and housework; and paid assistance with housework.<p>Data for this study was collected in a survey designed for a larger assessment of work, family, gender, and health in the Saskatoon area. The current study utilized data collected from women who met the following criteria: 1) spoke fluent English; 2) fell between the ages of 25 - 54 years; 3) were employed full-time or part-time; and 4) were the parent of at least one child under the age of 20 years. The dependent variable was a measure of positive family-to-work spillover. Independent variables included: spousal support; perceived fairness of the division of childcare; perceived fairness of the division of housework; relative of share of housework for respondents compared to ones partner; and paid assistance with housework. Control variables included income, presence of preschool children, number of children, educational attainment, and hours of paid employment. A sequential multiple regression was performed to predict positive family-to-work spillover from the independent variables. The final regression model predicting positive family-to-work spillover included three independent variables: 1) spousal support; 2) the perception of division of childcare as unfair to ones partner; and 3) relative share of housework for the respondent. Implications and limitations of these findings are discussed.
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紀錄片:《睜開左眼》 / Documentary:TV news cameraman:Open eyes李惠仁, Lee, Kevin H.J Unknown Date (has links)
《睜開左眼》真實紀錄了國內四位電視台記者太短又太長,太急又太慢的職業生命。都說記者是無冕王,其實他們像乞丐般一整天蹲在特偵組前面,只為乞求一個不到5秒鐘的約談畫面;或者配合業主拍攝美美的業配新聞。對於一個擔任15年把最精華的人生歲月都給了新聞工作的電視新聞攝影記者來說,究竟「什麼樣的事物是生命當中最重要的註腳」?
長久以來,觀眾所看到的電視新聞都經過了不只一道的壓縮與過濾,事件真實的樣貌當然是難以窺視。不過在這部紀錄片當中,我們清楚看到了目前商業電視台無法避免的「業配新聞」究竟如何產製?而這些站在第一線見證歷史的攝影記者們又是怎麼面對?
如果我們把電視媒介生態當成一幅拼圖,那麼「電視新聞攝影記者」與「新聞產製過程」無疑的是兩片重要的拼圖,而紀錄片《睜開左眼》就剛好適時的把這兩片拼圖擺到他應有的位置上。 / The documentary named “Eye on the Left” is literally telling a true story about four TV news cameramen whose life careers in Taiwan were too short, too long, too harsh and too slow.
We always said the reporters are the King without Crown, but the truth is, they are little more than a group of beggars sitting in front of the Special Investigation Division all day long, begging for an opportunity to capture the certain person interview by the prosecutor for finding their individual counseling which the content of length is only less than 5 seconds. Thing can be worse that reporters were forced to make a series of nice-looking paid news in order to fulfill the commercial buyers' demand sometimes. As a professional reporter who have been dedicated his prime 15 years to TV news reporting and videos taking, he might ask himself, “what is the most significant thing during my career?”
For a long time, the TV news which offer to audiences daily is manipulated by not only but several human interferences and condensed selectively, the truth behind the scene is very hard to reveal to the public. However, in this documentary, we can understand apparently the fact about how the commercial TV company produce the “paid news” which they are just cannot say no to the buyers. And how these TV news cameramen witness and face the historical scenes they encounter in the front line.
If we consider that the TV media as an uncompleted jigsaw puzzle, the “TV news cameraman” and the “Process of News Reporting” are undoubtedly the last two essential pieces to assemble together. “Eye on the left”, just put all of them back to their right positions in the best time.
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As domésticas vão acabar? : narrativas biográficas e o trabalho como duração e intersecção por meio de uma etnografia multi-situada : Belém/PA, Porto Alegre/RS e Salvador/BA / Will the maids end? : biographical narratives and the work as duration and intersection by means of ethnography multi-situated – Belém/PA, Porto Alegre/RS and Salvador/BADantas, Luísa Maria Silva January 2016 (has links)
A proposta desta tese é estudar o trabalho doméstico remunerado e/ou realizado na casa de terceiros como um objeto temporal. Por meio de uma etnografia da duração (Eckert e Rocha, 2013), pautada no tempo plural e lacunar, junto à imaginação criativa, priorizamos as narrativas biográficas e trajetórias sociais de trabalhadoras domésticas, mas também imagens relativas ao trabalho advindas de outros suportes como fotografias, vídeos, reportagens e relatos de empregadores que constituem o jogo de memórias das entrevistadas e da própria pesquisadora. Durante o processo de proposição e efetivação da pesquisa (2012 a 2016), ocorreram mudanças impactantes no que diz respeito a regulamentação do trabalho doméstico no Brasil, mas também no quadro mais global a partir da Convenção 189 e da Recomendação 201 da Organização Internacional do Trabalho – OIT (2011). Em 2012 foi aprovada a Proposta de Emenda Constitucional 66, mas conhecida como a “PEC das Domésticas”, seguida da Emenda Constitucional 72/2013, até a Lei Complementar 150/2015 e a ratificação da convenção pela presidenta Dilma Rousseff em abril de 2016. Estes dispositivos visam equiparar os direitos das domésticas com os demais trabalhadores urbanos, além de garantir um trabalho decente para a categoria, incluindo estabilidade, segurança e organização sindical Contudo, além de transformações nos empregos, as novas regulamentações têm causado conflitos e estranhamentos nas relações que envolvem este trabalho bastante frequente e observado no Brasil, pelo menos, desde o regime escravocrata. Dentre os argumentos mais alardeados na mídia e contrário aos novos direitos está a ameaça de que devido ao maior custo: As domésticas vão acabar! Posto que os patrões não teriam condições de pagar os serviços e as trabalhadoras não encontrariam outro emprego causando um grande problema social. Discutindo as configurações do emprego doméstico em três cidades brasileiras: Belém/PA, Porto Alegre/RS e Salvador/BA, a partir de diferentes ângulos e dimensões através de uma etnografia multi-situada, em tempos e espaços distintos, salientamos os argumentos contrários e favoráveis a tal assertiva, levando em consideração a interseccionalidade de raça, gênero e classe que engendram este trabalho, ancoradas no racismo estrutural que sustenta e dá sentido a presença do trabalho doméstico remunerado e/ou realizado na casa de terceiros na contemporaneidade brasileira. / The proposal of this thesis is to study the paid domestic work and/or held at a third house as a temporality object. By means of an ethnography of duration (Eckert and Rocha, 2013), marked in the plural and lacunar time, next to creative imagination, we prioritize the biographical narratives and social trajectories of domestic workers, but also work-related images coming from other medias such as photographs, videos, reports and narratives of employers that make the game of memories of the interviewed and even the researcher. During the proposal process and completion of research (2012 to 2016), impactful changes occurred as regards the regulation of domestic work in Brazil but also, more in the global framework from the Convention 189 and Recommendation 201 of the International Labor Organization-ILO (2011). In 2012 was approved the Proposed Constitutional Amendment 66, but known as the "PEC of domestic", followed by the Constitutional Amendment 72/2013, until the Complementary Law 150/2015 and ratification of the convention by the President Dilma Rousseff in April, 2016. These devices are intended to equate the rights of domestic with the other urban workers, in addition to ensuring decent work for the category, including stability, security and trade union organization However, in addition to changes in jobs, the new regulations have caused conflicts and unfamiliarity in relations of this work quite often observed in Brazil, at least, since the slave regime. Therefore, among the arguments most publicized in the media and against the new rights, is the threat that due to higher cost: the maids will end! Since the bosses would not afford the services and the workers would not find other employment, causing a major social problem. Discussing domestic job settings in three Brazilian cities: Belém (Pará), Porto Alegre (Rio Grande do Sul) and Salvador (Bahia), from different angles and dimensions through Ethnography multi-situated, in different spaces and times. We emphasize the pros and cons arguments of such assertive, taking into consideration the intersectionality of race, gender, and class that engenders this work, anchored in the structural racism that underpins and gives meaning to the presence of paid domestic work and/or held at third house on Brazilian contemporaneity.
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Dopad zdanění příjmů ze závislé činnosti v letech 2003-2013 / Incidence of income tax on employment revenues in the years 2003 - 2013KOVAČOVÁ, Květoslava January 2014 (has links)
Thesis aims to map the developement of wages taxation in the period of 2003-2013 and to evaluate the impact of the tax on personal income from employment and function benefits to the taxpayers wit different levels of income in a variety of situations, particularly in the case of maintenance of one or more children. The aim was to identify how the changes in the Law on Income Tax had affected different income groups, which of them had been affected the most and how.
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