This thesis deals with the implementation of quality management system in the project of Metro of London, implemented by Otis a.s. The theoretical part describes quality management tools. In the analytical part, there are mapped processes of project of Metro of London and identified problems and opportunities for improvement of processes of this project. Based on this analysis of outputs, there are designed corrective moves and their evaluation for defined problems.

With its core in adaptability and change responsiveness, the Agile methodology has become a popular application of the project process within the often volatile environment of today’s software development projects. The Agile methodology emphasizes interaction between project roles over documentation and formal processes. This higher interaction increases the need for functioning information dissemination throughout the entire project process. The study was carried out at a small sized Swedish IT consultancy firm. The company wished to acquire a project management and planning software tool to support the entire project process and all involved project roles. However, awareness of areas in the project process in need of support was not entirely clear. Therefore, the objective of the study was to investigate the company’s application of the Agile project process and identify potential challenges. Furthermore, the objective was to investigate how a project management and planning software tool can support the Agile project process within software development. The thesis was carried out as an abductive case study, where qualitative data collection methods and literature studies were combined. As a result from the study, two main conclusions have been drawn. Firstly: requirements engineering, the customer role, communication, and knowledge transfer were concluded as prominent challenges in the project process in need of increased support. Secondly, a project management and planning software tool can support the project process by: increasing the communication and collaboration abilities, providing holistic and historical project overview, providing a single storage location, and providing structure. Furthermore, the study has also shown that the project management and planning software tool needs to interact with the Agile project process in order to provide successful support. As final contribution, the Interaction model was created. The model visualizes the main areas in which a project management and planning software tool must interact with the Agile process, in order to support the entire project process successfully. / Genom dess anpassningsförmåga och förändringsmottaglighet har den Agila metodiken blivit en populär tillämpning för projektprocessen inom mjukvaruutveckling, en miljö där snabba förändringar tillhör vardagen. Den Agila metodiken framhäver interaktion mellan projektroller  framför  dokumentation  och  formella  processer,  vilket  ökar  behovet  av fungerande informationsspridning genom hela projektprocessen. Studien  har  utförts  hos  ett  mindre  svenskt  IT-konsultföretag,  vilket  önskade  att införskaffa en programvara för ett projektlednings- och planeringsverktyg som kan stötta hela  projektprocessen  och  alla  involverade  projektroller.  Medvetenheten  kring  de områden i projektprocessen som är i behov av stöd var däremot inte helt tydlig. Målet med   studien   var   därför   att   undersöka   företagets   tillämpning   av   den   Agila projektprocessen  och  identifiera  eventuella  utmaningar.  Vidare  var  målet  också  att undersöka hur en programvara för ett projektlednings- och planeringsverktyg kan stödja den Agila projektprocessen inom mjukvaruutveckling. Examensarbetet utfördes som en abduktiv fallstudie där flera kvalitativa datainsamlingsmetoder användes tillsammans med litteraturstudier. Som resultat av studien har två huvudslutsatser dragits. För det första; kravhantering, kundrollen, kommunikation  och  kunskapsöverföring  identifierades som framträdande utmaningar i projektprocessen i behov av ökat stöd. För det andra, att en programvara för ett projektlednings- och planeringsverktyg kan stödja projektprocessen genom att; förbättra  kommunikations-  och  samarbetsmöjligheterna,  ge  en  övergripande  och historisk projektöverblick, fungera som en gemensam lagringsplats och tillhandahålla struktur.  Vidare  har  studien  visat  att  en  programvara  för  ett  projektlednings-  och planeringsverktyg  måste  interagera  med  den  Agila  projektprocessen  för  att  ge  ett effektivt  stöd.  Som  ett  slutligt  bidrag  skapades  "the  Interaction  model",  vilken visualiserar huvudområdena inom vilka en programvara för ett  projektlednings- och planeringsverktyg måste interagera med projektprocessen för att ge ett fullt stöd till processen.

Submitted by Maicon Juliano Schmidt (maicons) on 2015-03-30T14:40:12Z No. of bitstreams: 1 Fernando Stefano Kozenieski Alves de Oliveira.pdf: 5088719 bytes, checksum: 6c13bcd0bfc3e849a253c6a3d48062df (MD5) / Made available in DSpace on 2015-03-30T14:40:12Z (GMT). No. of bitstreams: 1 Fernando Stefano Kozenieski Alves de Oliveira.pdf: 5088719 bytes, checksum: 6c13bcd0bfc3e849a253c6a3d48062df (MD5) Previous issue date: 2011-07-31 / Nenhuma / O design pode ser caracterizado como uma atividade que trabalha com processos que visam à construção de projetos. Ao longo dos tempos, os designers vêm utilizando ferramentas a fim de auxiliar na resolução desses projetos, fornecendo respostas para problemas de design. Dentro de uma perspectiva estratégica, esses processos muitas vezes são representados em uma etapa denominada Metaprojeto, que pretende refletir sobre o problema de design. Nesse contexto, o presente trabalho apresenta a investigação realizada sobre dois momentos da etapa metaprojetual, dentro de um Workshop de design: o briefing e o contrabriefing. Esse trabalho partiu dos seguintes questionamentos: De que modo o briefing é construído em um processo de projeto de design? Como se dá esse processo, e quem são seus atores? Como representar um briefing? Assim, a pesquisa tem como objetivo compreender o processo de construção e apresentação do briefing, e o contrabriefing como o espaço para um eventual reposicionamento do problema, dentro do Workshop de design. Para atender ao objetivo adotou-se o estudo de caso como metodologia de pesquisa. O estudo constitui na articulação entre o referencial teórico e o trabalho de campo. O referencial teórico abordou como itens: Um novo olhar sobre o design (Design Estratégico); Problema de design; Informação; Briefing. Os estudos de caso foram construídos por meio da observação de quatro Workshops realizados na Escola de Design Unisinos e seus documentos, além de entrevistas com os coordenadores dos mesmos. Os resultados obtidos permitem avaliar a importância que a construção e apresentação do briefing têm sobre o processo de projeto e, principalmente, sobre o resultado projetual. É possível compreender, da mesma maneira, em que tempo e de que modo o contrabriefing pode ser apresentado como uma forma de reposicionar o problema de design. Além disso, evidencia-se a articulação entre teorias comunicacionais e o Design Estratégico a fim de abrir um espaço para reflexões sobre o problema de design. Estabelece-se dessa forma, a importância do Metaprojeto como uma etapa construtiva e reflexiva no processo de projeto de design. / We can characterize design as an activity that works with processes aimed at constructing projects. Over time, designers have used tools that help them accomplish such projects, while providing answers to design problems. From a strategic outlook, such processes are oftentimes represented in a stage called Metaproject, meant to ponder about the given design problem. In this context, this paper presents the investigation carried out with respect to two points during the metaproject stage in a design Workshop: the briefing and the counter-briefing. This paper started from the following questions: how is the briefing constructed in a design project process? How does that process take place, and who are its players? How do we represent a briefing? Hence, the purpose of this study is to understand the process of putting together and presenting the briefing and the counter-briefing as the space where the problem may be occasionally repositioned in the design Workshop. To meet our goal, case studies were adopted as research method. The study makes use of both the theoretical reference and field work. The items addressed by the theoretical reference are: A new outlook on design (Strategic Design); Design problem; Information; Briefing. Case studies were put together by means of attending four Workshops held at the Unisinos Design School and going over their papers, in addition to interviews with the Workshop coordinators. The results obtained allow us to assess how important putting together the briefing and presenting it are for the project process and, particularly, for the project results. Likewise, we are able to understand when and how the counter-briefing can be presented as a way to reposition the design problem. Furthermore, we show the interrelation between communication theories and Strategic Design so that we can make room for discussing the design problem. The importance of the Meta-project is thus established as a constructive, pondering stage in the design project process.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2018-12-11T12:30:11Z No. of bitstreams: 1 Henrique Bittencourt Almeida_.pdf: 11524454 bytes, checksum: cef126a3f001c52a103199b922124721 (MD5) / Made available in DSpace on 2018-12-11T12:30:11Z (GMT). No. of bitstreams: 1 Henrique Bittencourt Almeida_.pdf: 11524454 bytes, checksum: cef126a3f001c52a103199b922124721 (MD5) Previous issue date: 2018-08-31 / Nenhuma / Desconstruir hábitos e comportamentos negativos que já estão impregnados na rotina das pessoas e transformá-los em algo positivo para elas é uma tarefa complexa. A percepção da importância dessa problemática, fez com que os designers iniciassem a busca pelo conhecimento acerca da temática no campo da psicologia comportamental, levando, assim, ao surgimento de um campo reconhecido como design para mudança de comportamento “DfBC”. Identificou-se que as pesquisas até então estabelecidas, abordavam brevemente o papel e a participação de todos os atores (designer, usuário e profissionais de outras áreas do conhecimento) no processo de projeto. A partir dessa percepção, surge o problema de pesquisa: como o designer e os demais atores podem contribuir no processo de projeto, na perspectiva do design para a mudança de comportamento? Para responder essa pergunta, o objetivo da presente pesquisa é analisar como o designer e os demais atores podem contribuir no processo de projeto, na perspectiva do design para a mudança de comportamento. Para o método foram elaboradas estratégias e materiais para posterior aplicação em três ciclos de workshops. Após, foram realizadas entrevistas semi-estruturadas, para posterior análise através da técnica de análise de conteúdo. Conclui-se que o fornecimento dos materiais e as dinâmicas aplicadas, podem estimular as relações entre os múltiplos atores de diferentes maneiras. Observou-se que os designers e as psicólogas dividiram as tomadas de decisão e a liderança do grupo ao longo do processo projetual. Por sua vez, as usuárias atuaram como informantes de suas experiências, porém, suas atuações foram cercadas por conflitos e contradições. Os conhecimentos técnicos das nutricionistas mostraram-se úteis ao longo do processo, no entanto, esse ator teve uma participação menos ativa que os demais participantes. Diante dessas observações, conclui-se que três perfis de atores devem estar sempre presentes em projetos de DfBC, independente da temática projetual, que são eles: (i) designer; (ii) usuário e (iii) psicóloga. No entanto, um quarto ator para integrar o grupo deve ser agregado, o especialista da área específica da temática do projeto. São apresentadas também, diretrizes a serem aplicadas em projetos que envolvam profissionais dessas diferentes áreas do conhecimento. Por fim, são expostos conteúdos que podem ser abordados em estudos futuros acerca do design para mudança de comportamento e a participação de diferentes atores em processos projetuais. / Deconstructing habits and behaviors that are already impregnated in people’s routine and turn it into something positive for them are complex tasks. The perception of this problematic's importance had risen the designers to start the search for knowledge about the subject in the field of behavioral psychology, thus leading to the emergence of a field recognized as design for behavior change "DfBC". Therefore, it was identified that the research established until then, briefly addressed the role and the participation of all the actors (designer, user and professionals from other knowledge areas) involved in the design process. From this perception on, the present research approached how the designer and the other actors can contribute in an interdisciplinary way to the project process, into the design perspective for behavior change. The methodological course included the elaboration of strategies and materials for later application in three cycles of workshops. After this, semi-structured interviews were carried out, for later analysis through the technique of content analysis. Its concluded that supply of materials and tools, can stimulate the relationships between these actors in different manners. It was observed that designers and psychologists divided decision making and group leadership throughout the design process. In turn, the users acted as informers of their experiences, but their actions were surrounded by conflicts and contradictions. The technical knowledge of the nutritionists were useful throughout the process, however, this actor had a less active participation than the other participants. In view of these observations, it is concluded that three profiles of actors must always be present in DfBC projects, regardless of the design theme, are: (i) designer; (ii) user and (iii) psychologist. However, a fourth actor to join the group should be aggregate, the specialist of the specific area of the project theme. Also presented are guidelines to be applied in projects involving professionals from these different areas of knowledge. Finally, design guidelines are proposed that objective to stimulate and contribute to future studies about design for behavior change and the participation of different actors in project processes.

Submitted by Mariana Dornelles Vargas (marianadv) on 2015-05-20T18:51:56Z No. of bitstreams: 1 processo_projeto.pdf: 4851335 bytes, checksum: 026fa5fae274a56075c9d4ed9cfb483a (MD5) / Made available in DSpace on 2015-05-20T18:51:56Z (GMT). No. of bitstreams: 1 processo_projeto.pdf: 4851335 bytes, checksum: 026fa5fae274a56075c9d4ed9cfb483a (MD5) Previous issue date: 2011-04-11 / Nenhuma / O presente estudo busca discutir os conceitos de Design em um contexto peculiar de consumo, do futebol. Limita-se, nesse sentido, a analisar como foi o processo de projeto da experiência do torcedor no estádio de futebol sob a ótica do Design Estratégico, a partir do caso do Sport Club Internacional de Porto Alegre. Para tanto, adotou-se o estudo de caso como metodologia de pesquisa, incluindo também a revisão bibliográfica. Foram aplicadas entrevistas com os realizadores do projeto de modernização do estádio Beira-Rio. Os resultados obtidos permitem avaliar que algumas etapas do caso analisado são compatíveis com os conceitos apresentados pelo Design Estratégico. Entretanto, percebe-se a oportunidade para a utilização da atividade metaprojetual como instrumento para a concepção de produtos e serviços inovadores. Além disso, evidencia-se a relação positiva entre design e a experiência do usuário. Estabelece-se, assim, o Design para Experiência como uma ferramenta que qualifica e propicia experiências únicas e memoráveis para os consumidores. / This study discusses the concepts of Design in a peculiar consumption context, namely, soccer. This study thus limits itself to the examination of the design process of fan experience in the football stadium, from the perspective of Strategic Design and based on the Sport Club Internacional of Porto Alegre case. To this end, the case-study was the adopted research methodology, as well as a review of literature. Interviews were applied to the main actors involved in the Beira-Rio stadium renovation project. The results indicate that some stages from the case in question are compatible with Strategic Design concepts. However, there is also an opportunity for the use of metadesign as a tool for the conception of innovative products and services. In addition, the positive relationship between design and user experience is evinced. Accordingly, Design for Experience is established as a tool that qualifies and affords unique and memorable experiences for consumers.

Submitted by Mariana Dornelles Vargas (marianadv) on 2015-05-04T12:58:58Z No. of bitstreams: 1 conceito_projeto.pdf: 7899425 bytes, checksum: 4af632d6c0c85c364df18e3bc24e38fe (MD5) / Made available in DSpace on 2015-05-04T12:58:58Z (GMT). No. of bitstreams: 1 conceito_projeto.pdf: 7899425 bytes, checksum: 4af632d6c0c85c364df18e3bc24e38fe (MD5) Previous issue date: 2012 / Nenhuma / Atualmente o design vem ganhando um papel estratégico no desenvolvimento da inovação organizacional, trazendo uma nova orientação pela qual estas podem gerar valor. O design estratégico propõe um método projetual para o desenvolvimento de conceitos de projeto que posteriormente são transformados em produtos. Este percurso é explorado no presente estudo buscando elucidar as características dos conceitos de projeto e as dificuldades no seu percurso de implementação. Foram desenvolvidos três estudos de caso com organizações que se propuseram a desenvolver projetos de design estratégico. Nestes estudos foram levantados documentos bem como feitas entrevistas com um gestor e um líder da equipe de designers em cada uma delas. Os resultados apresentam uma série de características básicas dos conceitos de projeto e tópicos pertinentes ao seu processo de implementação. / Design nowadays is developing its strategic placement for organizational innovation, bringing a new orientation from where to generate value. Strategic Design proposes a projectual method that proceds from concept development to the implemented solutions. This path is explored in this study in order to clear the concepts' charactheristics as well as the difficulties and standards for its implementation. Three case studies have been made with organizations that proposed to develop Strategic Design projects. In this studies a number os documents were raised and interviews with a manager and a design leader in each one of them. The results point to a series of basic charactheristics of the concepts and relevant topics on the implementation process of strategic design projects

Bakgrund och problemdiskussion: Intresset för kreativitets- och innovationsforskning har ökat starkt i modern tid, särskilt under 2000-talet och framåt. Kreativitet och innovation kan beskrivas utifrån flera olika perspektiv och definitioner beroende på kontext och fenomen som undersöks. Samtidigt växer betydelsen av projektstyrning vilket anses bero på den komplexa affärsmiljön och den höga konkurrens som råder. Rätt projektstyrning anses viktigt för lyckade projekt. Det finns en potentiell konflikt mellan styrning och kreativitet, som därför kräver en balansgång för att uppnå önskat resultat. Syfte: Genom att studera hur projektprocesser sker i projekt och hur styrning och styrsystem balanseras med de kreativa processerna kommer vi att bidra till en ökad förståelse för vilken typ av styrning som är mest utmärkande i varje projektprocess och hur det samverkar med kreativitet. Syftet blir därmed att identifiera och jämföra det undersökta företagets anpassning av styrsystem gentemot kreativitetsprocesser med existerande teori inom kreativitetsforskning. På så sätt föreslår vi en modell för hur projekt kan styras beroende på både situationsbehov och typ av kreativt tänkande, uppdelad på de olika projektfaserna. Metod: En fallstudie har gjorts på IST, ett utvecklande IT-företag. Studien har ett kvalitativt förhållningssätt, där semistrukturerade intervjuer av projektledare har använts för att samla in det empiriska materialet. Slutsats: Olika förhållningssätt till kreativitet i olika situationer behövs för att lyckas med projektstyrning. Projektstyrning kan resultera i ökad inre motivation för medarbetarna om styrsystemen är utformade på rätt sätt. Att förstå när olika typer av tänkande krävs inom olika projektprocesser är då nödvändigt. I de olika projektprocesserna krävs fokus på olika former av styrning, i stängda problem. Alla fyra typer av styrsystem var aktiva under de olika projektprocesserna. Alla styrsystem fanns inte vara lika relevanta under varje process, under initiering används exempelvis boundary och interactive mer medan boundary och diagnostic används mer under planeringsstadiet. / Background and problem discussion: The interest for research in creativity- and innovation has strongly increased in the modern time, especially during the 21th century. Creativity and innovation can be described from several different perspectives and definitions depending on the context and phenomenon being studied. At the same time, the importance of project management is increasing which is considered to depend on the complex business environment and the high competitiveness. Proper project management is considered to be of large importance for successful projects. There is a potential conflict between control and creativity, and a balance between the two is thus required to achieve the desired result. Purpose: By studying how project processes occurs in projects and and how control and control systems are balanced with the creative processes, we will contribute to increase the understanding what type of control that is characteristic in each project process and how it interacts with creativity. The purpose is therefore to identify and compare the studied company’s adaptation of control system in relation to creativity processes with existing theory in creativity research. In this manner we propose a model for how projects can be controlled depending on situation and type of creative thinking, depending on the different project processes. Method: A case study has been conducted at IST, a developing IT-company. The study has a qualitative approach, where semi-structured interviews of project managers have been used to gather the empirical material. Conclusion: Different approaches to creativity in different situations are required in order to be successful in project management. Project management can result in increased intrinsic motivation for employees if the control systems are designed in the right way. Understanding when different types of creativity is needed in the different project processes is essential. The different project processes requires different types of control, in closed problems. All four types of control system were active during the different project processes. Although all four control systems aren’t considered to be equally active during respective process, boundary and interactive are for example more active during initiation, while boundary and diagnostic were more active during planning.

In the search to reduce the various divides between the developed and the developing world, Information and Communication Technology (ICT) is seen as an enabler in resource-constrained environments. However, the impact of ICT for Development (ICT4D) implementations is contested, and the ability to facilitate sustained change remains elusive. Sustainability emerged as a key lesson from the failure of early ICT4D projects, and has served as a focal point in facilitating ICT4D success. However, interpretation of the concepts of sustainability and sustainable development seems to be multiple and disconnected from practice, and is rarely translated into a useful construct for guiding project-level actions. The focus of international development is gradually shifting from donated aid towards capability and choice, empowerment, and per-poor initiatives. However, the reality remains that multiple organisations with varying levels of power, resources, and influence determine the outcomes and the sustainability of benefits from a development intervention. This research investigates mechanisms to sustain benefit by exploring the interface between various role players through the lens of decision-making. It builds on the view that the value created by the virtual ‘organisation’ of stakeholders in an ICT4D implementation results from the sum of its decisions, and develops a framework for decision-making with a view on sustaining benefits. The work follows a Design Science Research methodology, comprising an iterative process for the development, testing, and improvement of the framework based on three literature reviews, two case studies, and an expert review. The research answers the primary research question, namely: What are the elements of a framework that support strategic decision-making for the design and implementation of ICT4D interventions in resource-constrained environments, in support of sustained benefit? The knowledge contribution is primarily at the concept and methodological level. In addition to framework development, the decision problem in ICT4D is defined, andthe concept of sustained benefit is proposed as a means of operationalizing sustainability. This research illustrates the role of decision concepts in structuring the complexity of ICT4D problems. It introduces an alternative perspective into the debate on sustainability in ICT4D, and provides a basis for the future development of theory. / Information Systems / D. Litt. et Phil. (Information Systems)

Made available in DSpace on 2016-06-02T20:09:12Z (GMT). No. of bitstreams: 1 2773.pdf: 2245845 bytes, checksum: 2fc3e08d73e5f205613b996050003eb8 (MD5) Previous issue date: 2009-02-19 / The project process is critical so that be achieved the objectives of quality for constructive prefabricated concrete. The correct development of a project process, from the program systematization of quality management, promote to the efficacy of the entire production project. Thus, this dissertation has the objective to propose guidelines for effective implementation of project requirements established by section 7.3 and others sections related to the project process, referenced in standard NBR ISO 9001:2000 to manufacture companies of prefabricated concrete. These guidelines were established from the review of literature and of the explorative case study, accomplished in three manufacture companies of prefabricated concrete, where through a preliminary questionnaire and observation, we can collect data that identify the attention points for quality management of process project. To achieve the objectives above, were investigated aspects such as: the project relevance to the concrete prefabs industry, the method of project coordination in prefab and the impact of non-conformance projects for the production process (production and setting prefabricated project). / O processo de projeto mostra-se crítico para que possam ser atingidos os objetivos da qualidade dos sistemas construtivos em pré-fabricados de concreto. O desenvolvimento adequado de um processo de projetos a partir da sistematização de um programa de gestão da qualidade contribui para a eficácia de todo o processo de produção. Partindo desse contexto, a presente dissertação tem como objetivo propor diretrizes para implementação eficaz dos requisitos de projeto estabelecidos pela seção 7.3 e demais seções relacionadas ao processo de projeto referenciados na norma NBR ISO 9001:2000 em empresas produtoras de pré-fabricados de concreto. Tais diretrizes foram estabelecidas a partir da revisão da literatura e de estudo de caso exploratório realizado junto a três empresas produtoras de pré-fabricados de concreto, onde por meio de um questionário semi-estruturado e de observação de campo foi possível coletar dados que permitiram identificar os pontos de atenção para gestão da qualidade do processo de projeto. Para atingir os objetivos supracitados foram investigados aspectos tais como: a relevância dos projetos para a indústria de pré-fabricados em concreto, a metodologia de coordenação de projeto em empresas de pré-fabricados e o impacto da não-qualidade dos projetos para o processo produtivo (produção e montagem de pré-fabricados).

The objective of this research is to propose improvements in the civil construction product development process (PDP), making use of information arising from customers as way. This improvement is obtained through insertion of information about customers necessities in product development process. For this, theoretical approaches were made about civil constructionn sector characteristics and particularitities, about the importance of the captation of customer s information under marketing view and its translation in specifications to the product, and about the concept and use of product development. Initially, it was necessary to define what will be product development process in Civil Constructionl for, then, improvements can be proposed. Thus, from the study of case, carried in a builder enterprise of Fortaleza, research tools were made to be applied (on internet, builder store, by estate agents and building place) in order to catch customers necessities and desires. After the assessment about company managerial structure and interviews with managers, it was diagnosised the company s PDP. Through the tool Date flow Diagram (DFD), adapted to the survey necessities, it was possible to analyse the infomation flows from customers arising from each point of contact between they and the company. After the assessement of flows, the tools, to catch customers necessities, were made and its results were put in the company product development process. After this, new information flows were made with research tools proposed, and it was realized the creation of a direct communication channel to the company department responsible for products development. The use, formalized, of information from customers brought immediate results for the product that was being developed during the survey because allowed the precisely identification of items that add value to the undertaking. / Este trabalho tem como objetivo propor melhorias ao processo de desenvolvimento de produto (PDP) da construÃÃo civil utilizando as informaÃÃes provenientes dos clientes como meio. Esta melhoria à conseguida mediante a inserÃÃo das informaÃÃes a respeito das necessidades dos clientes no processo de desenvolvimento de produto. Para isso, foram feitas abordagens teÃricas sobre as caracterÃsticas e particularidades do setor de construÃÃo civil, acerca da importÃncia caracterÃsticas e particularidades do setor de construÃÃo civil, acerca da importÃncia da captaÃÃo das informaÃÃes dos clientes à luz do marketing e a traduÃÃo destas em especificaÃÃes para o produto, e do conceito e prÃtica do desenvolvimento de produto. Inicialmente, foi necessÃrio definir o que seria o processo de desenvolvimento de produto na construÃÃo civil para, a partir desse ponto, se poder propor melhorias. Sendo assim, atravÃs do estudo de caso realizado em uma construtora de Fortaleza, foram desenvolvidas ferramentas de pesquisa que tiveram contato deste com a empresa (loja, obra, Internet, corretor). ApÃs a anÃlise da estrutura organizacional da empresa e da realizaÃÃo de entrevistas com os intervenientes, diagnosticou-se o PDP existente. Por meio da ferramenta Diagrama de Fluxo de Dados (DFD), adaptada Ãs necessidades da pesquisa, pÃde-se analisar o fluxo de informaÃÃes provenientes dos clientes nos diversos pontos de contato deste com a empresa. ApÃs a anÃlise dos fluxos, foram criadas as ferramentas para captaÃÃo das necessidades dos clientes e os seus resultados foram inseridos no processo de desenvolvimento de produto da empresa. Em seguida, foram montados novamente os fluxos de informaÃÃes, agora coma s ferramentas propsotas, e se verificou a criaÃÃo de um canal de comunicaÃÃo direto com o setor da empresa responsÃvel pelo desenvolvimento de produtos. A formalizaÃÃo da utilizaÃÃo das informaÃÃes provenientes dos clientes trouxe resultados imediatos para o produto que estava em desenvolvimento durante a pesquisa, pois se identificou com maior precisÃo o fato de que itens agregavam valora ao empreendimento.