90年代後，軟體產業善用強大的知識力量建構數位王國，在知識經濟狂潮裡獨據鰲頭，他們如何利用知識征服全球的祕密，一直引發各界好奇。本研究嘗試設計一套「全新且視覺化」的衡量模式以分析、瞭解及解釋軟體產業推行知識管理之情形，取代個案研究無法見林的遺憾，從宏觀角度觀諸整個產業的現況。 　　透過前測的檢驗，確認此種衡量模式測量變項的問卷內容，將它命名「知識管理雷達圖衡量模式」，藉由「知識管理雷達圖」的視覺呈現，能輕易地辨識軟體公司實踐知識管理的深度與廣度，是屬於「知識管理實踐成效六大類型」的何類；除此之外，本研究更提出5個假設，企圖解開幾個「知識管理雷達圖衡量模式」與軟體產業所衍生的疑竇，例如：軟體公司的特徵（資本額、員工數、上市上櫃情形、年營業額以及業務重心）的不同，知識管理的實踐深度（或廣度）有顯著差異嗎？「知識策略」與「資訊科技」是否顯著相關等等。 　　在發出447份附上回郵信封的問卷、213份e-mail電子問卷，並持續進行近4個星期的監控及問卷追縱後，最終回收率為21.03%，有效問卷回收率則是19.69%。經過資料分析，發現目前高達9成軟體公司皆從事過知識管理的相關活動，然而實踐知識管理的程度卻僅僅「三顆星」等級，顯示未來努力的空間仍不少；仍有7%左右的軟體業者，在各大要素的努力乏善可陳，這些公司屬於「不知不覺」型，絲毫沒察覺知識時代已經來臨，未來前景堪憂。在假設檢定方面，其結果出乎意料，公司的規模大小、上市上櫃與否、年營業額多寡以及業務範疇的差別，皆不影響知識管理的成敗，似乎在宣告「知識管理」非大企業的專利，無名小卒亦有出頭日的機會。 / Since the 1990s, software industry has been good at building a virtual kingdom by its incredible knowledge power. And now it is a pioneer navigating by the flooding water of knowledge-base economy. Everyone is curious to understand how software firms manipulate their knowledge spells to have the world in hands. Nevertheless, the researches of industrial knowledge management usually focused on case study of best practices and resulted in many myths. Unlike them, one of the purposes of this thesis is trying to develop a new and visual knowledge management measurement model, using it to judge and explain the software industry's implementation of knowledge management and analyzing whole industry in a macro view. 　　The questionnaire operationalized to measure the variables of the new measurement model was verified after pretesting. Then the new model is framed and named “Radar Visual Measurement Model of KM.” Through a radar graph, to judge the depth and breadth of the software firm's achievements of knowledge management and to position the kind of “The Six Types of Knowledge Management Achievement” are easy to accomplish. Furthermore, five hypotheses are set up to explore some suspicions between software industry and “Radar Visual Measurement Model of KM,” such as “Are the performances (depth and breadth) of knowledge management significant different if one software firm's characteristics (included the capital, the amount of employees, listed or not listed, revenues and major scope of business) differ greatly from the others' ?” or “Is there a significant relationship between ‘knowledge strategy’ and ‘information technology’ ?” and so on. 　　After sending 447 mails (each one accompanied by a qestionnaire and a self-addressed stamped envelope) and 213 electronic questionnaires by e-mail, monitoring and tracing returns were begun and continued about four weeks. The final response rate is 21.03% but the valid response rate is 19.69%. Then the result of the qualitative data analysis indicates that 1) it's a common phenomenon in the software industry that over 90 per cent of software firms have ever performed knowledge management but the average level of performance depth only belongs to ‘three-star’ class. So all the software firms have to keep on making their extra efforts in the future. 2) There are near 7 percent of software firms doing nothing effort on five dimensions called ‘Unconsciousness’. They are unaware that the knowledge era is coming; therefore, they probably have a dark future. Moreover, two of the five hypotheses are not supported by the facts and surprised us. They point out that the scale of a company, the situation of listed, the total revenues and the scope of business don't affect the performances of knowledge management. In other words, they may proclaim that KM is not a monopoly of a large enterprise and a small firm still has its chance to be strong by knowledge management.

隨著全球經濟和社會發展需求的變化，資訊產業的全球性結構調整日益明顯，由硬體主導型的發展轉為向軟體和服務主導型發展。經濟全球化為我國軟體產業發展提供了難得的機遇，我國軟體產業要積極參與國際分工，就必須走向世界，但是在走向世界的同時，也必須仔細思考什麼才是自己國際化的目的、自己企業內部的核心資源是什麼、做好自己的國際化策略或戰略的準備嗎？也因此在國際化動作中，如何選擇正確的海外市場進入策略就顯得格外重要，要採用怎樣的進入策略與企業核心資源、國際化策略、企業服務內容與產品等等之間的關係與互動已不是單純不變的環結，而是隨著市場變動不停變化的，也因此動態性調整就成為一個很重要的課題。 在眼前的日常生活當中，什麼事情已經都脫離不開資訊。也因此作為資訊產業核心的軟體及資訊服務產業，已成為新世紀全球的第一大產業。IDC 在2005年9月的研究報告中顯示全球資訊服務產業在 2003年產值已高達6410億美元，爾後年平均成長率一直保持在 5-9% 之間，可以說是一片欣欣向榮的氣象，到去年 2005年整個產值達到 7400億美元，預期到 2009 年，整個資訊服務產值將到 9250億美元，這也意味著繼工業大革命後的另一個新經濟時代的到來。 在整個產業成長中，又以亞太地區成長最大，從 2003-2009 CGAR 達 9.7%，遠超過全球平均 CGAR 6%。我國因具備良好資訊基礎設施、具備與華人相同語言、文化背景、接近並熟悉亞太市場、充裕資金與高階經營人才、與西方的技術合作經驗、豐富的 PC 軟硬體整合經驗等。充分顯示台灣軟體產業在競爭的市場環境中比起歐美資訊大廠已率先佔據極佳位置。 因此本研究就以進入策略的學術理論做為基礎，再結合個案公司實務上軟體業海外發展經驗，整合一套適於軟體產業的海外市場進入策略供企業參考。以研究結論來看，資訊軟體業因為產品與服務的特性關係，較易偏向採用較高承諾度的資源投入方式，將營業拓展至海外市場；除此之外，在地化的深耕發展也是必需要走的一條路，而且因為隨著地主國市場的投入，對地主國市場的熟悉度也會漸漸增加，也因此會在地主國市場進行一系列動態性的營運策略調整。這裡所謂的營運策略，不僅僅只是產品策略或市場策略，甚至整個市場的進入策略也會隨之調整，譬如說由獨資的進入策略轉變為合資的模式。 / As today’s global economic and social development needs continue to change，the Information industry’s global economic requirement change has gradually become more obvious；shifting from a hardware-driven type of development，to software and service-lead development。Economic globalization has brought along excellent opportunities to the development of our national software industries；to actively participate one’s software industry in the international division of labor，one will have to proceed toward the outer world；meanwhile，one must also carefully consider the purpose of one’s internationalization，the core resources of one’s inner enterprise，and whether one is prepared with a proper internationalization strategy。Consequently， knowing how to correctly select suitable foreign markets and entry strategies to be incorporated into the strategy is exceptionally critical in the process of internationalization，and in addition to that，the decision as to how the foreign markets should enter into the strategy，the enterprise’s core competence，internationalized strategy，the service content and product of the enterprise and etc. ，the relationship and interactivity between the each are no longer simple and invariable connections；instead，they are now constantly varied in accordance with the market change，and as a result, dynamic adjustment has became a very important topic today。 In today’s society，our everyday lives have become inseparable from the information technology；therefore，as being the core of information industries，software and information service have become one of the worlds top main industries of the new century。In August，2005，research from IDC have shown，that the global information service industries’ industrial output value in 2003 has increased up to 6410 billion USD；from then on，the output value has successfully maintained an annual average rate of 5-9%。Apparently，that was the sign of a long-term prosperity，as last year (2005) the output value has boosted up to 7400 billion USD。Predictions have been made that the value will continue to rise dramatically in the years to come，and in 2009，the output value for information service industries will reach a height of 9250 billion USD；this also meant the arrival of the age of new economics after the industrial revolution。 Within the whole industrial development in general，the Asia Pacific area stand to have the most rapid growth，with a CGAR rate of 9.7% from the year 2003-2009，which highly exceeded the world average rate of the CGAR of 6%。The reason for our outstanding industrial development is basically due to our possession of a good information infrastructure，similarity of the language and cultural background in Asia, familiarity toward the Asia Pacific market，abundant funds and talented individuals with high management skills，and our rich background experiences with the western technical collaboration，PC hardware and software integrations and etc。These qualities all demonstrated that apparently，in today’s competitive market，Taiwan software industries have already exceeded many of Europe and America’s top information manufacturers。 The following study will use the academic theories for the process of foreign market entry strategies as the fundamental base，and on top of that，the practical aspect based on personal experiences of software industry’s foreign market developments；these will be combined into a set that is applicable to software industries for the foreign market entry strategies，suitable for enterprises’ reference。

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Estudos sobre o software, que ocupa um lugar destacado dentre as tecnologias da informação, têm abordado suas atividades a partir do enfoque econômico. Tendo como objetivo alcançar uma compreensão a respeito do modo de construção de práticas estratégicas de produtores/fornecedores de software referentes aos seus produtos e/ou serviços, a nossa visada ao mercado de software é feita a partir de um enfoque econômico e social. Por isto, balizamos o estudo na busca de um entendimento a respeito da construção social deste mercado, significando uma busca de aspectos históricos relevantes sobre o seu desenvolvimento e de elementos característicos da estrutura social deste mercado. Apreendemos esta estrutura a partir da identificação de diferentes tipos de atores deste mercado, de relações de dominação existentes entre eles, de práticas estratégicas que utilizam, mobilizando diferentes espécies de capitais (p. ex.: financeiro, tecnológico, comercial, social, simbólico), e a partir da estruturação das suas ofertas, em termos de modalidades de software e serviços relacionados. Utilizamos como referencial teórico a Sociologia Econômica, a Teoria dos Campos, Estratégia como Prática e Capacidades Dinâmicas. Para as análises da pesquisa utilizamos múltiplas fontes de evidências e diferentes métodos, como observação participante, pesquisa histórica e estudo de caso, combinados num desenho de pesquisa onde cada etapa procura subsídios nos resultados das anteriores. Adotamos como estratégia de pesquisa, análises no nível macro, da construção e da estrutura social do mercado de software, e análises no nível micro, de práticas estratégicas de empresas posicionadas do lado da demanda e do lado da oferta de software, com um estudo de caso no mercado de software para imobiliárias. Dentre os resultados da pesquisa está a identificação de práticas estratégicas de empresas de software, que agrupamos em categorias como “incorporação de inovação”, “desenvolvimento de produto”, “licenciamento de uso”, “prestação de serviços de suporte técnico e manutenção” e “comercialização de software produto”. Foi possível estabelecer vinculações destas práticas com elementos da estrutura social do campo pesquisado, particularmente com as relações de dominação. / Scientific studies on software, which occupy a notorious place in the field of information technology, approach their activities from an economic perspective. Aiming to reach an understanding on how to build strategic practices for producers /suppliers of software, vis-à-vis products and/or services, the target software market is, therefore, seen from an economic and social focus. This work was framed to foster comprehension on the social construction of this market, leading to an investigation of its relevant historical aspects and the main characteristics of its social structure. Such structure is acknowledged from the identification of different types of actors in this market as well as the power relations between them which, through their strategic practices, mobilize different kinds of capital (e.g.: financial, technological, commercial, social, and symbolic). It also focuses on their framework of offers regarding their types of software and related services. The theoretical focal point is on the Economic Sociology, the Theory of Fields, Strategy as Practice and the Dynamic Capabilities. Multiple sources of evidence and different methods were used in the analysis of this survey, such as participant observation, historical research and case study, combined with a research design in which each step of the search results from previous outcomes. The search strategy used included analyses at the macro level, of social construction and social structure of the software market, as well as analyses at the micro level of strategic practices of companies placed on the software demand and supply sides, with a study case in the software market for real estate. Among the results of the research is the identification of strategic practices of software companies, which grouped into categories such as "incorporation of innovation", "product development", "license of use", "provision of technical support and maintenance" and "software product marketing". It was possible to establish connections between these practices and the elements of the social structure of this field researched, particularly with the relations of domination.

Submitted by Maria Alejandra Calvache (alecalvache16@hotmail.com) on 2016-02-04T22:23:34Z No. of bitstreams: 1 THESIS FINAL VERSION REVISED.pdf: 805774 bytes, checksum: e5b313a6f2ef9f8dd9654ad4e4641fa6 (MD5) / Rejected by Ana Luiza Holme (ana.holme@fgv.br), reason: Maria Alejandra, The number of the pages should count from the first page but only appear in the introduction Ex: Introcution page 10. Best. Ana Luiza 3799-3492 on 2016-02-05T11:34:43Z (GMT) / Submitted by Maria Alejandra Calvache (alecalvache16@hotmail.com) on 2016-02-05T17:18:29Z No. of bitstreams: 1 THESIS FINAL VERSION REVISED.pdf: 806138 bytes, checksum: 8149af036255fcd333f46d724d7df774 (MD5) / Approved for entry into archive by Ana Luiza Holme (ana.holme@fgv.br) on 2016-02-05T17:20:19Z (GMT) No. of bitstreams: 1 THESIS FINAL VERSION REVISED.pdf: 806138 bytes, checksum: 8149af036255fcd333f46d724d7df774 (MD5) / Made available in DSpace on 2016-02-11T10:27:13Z (GMT). No. of bitstreams: 1 THESIS FINAL VERSION REVISED.pdf: 806138 bytes, checksum: 8149af036255fcd333f46d724d7df774 (MD5) Previous issue date: 2016-01-08 / The 'Born Global' phenomenon refers to companies that regard the global market as their natural context and that start their internationalization process very early after inception. Traditional theories like the Uppsala model no longer can explain this process. Therefore, other theories have been emerging, such as the network perspective. There are some studies related to this field, mainly performed in developed countries with small markets and open economies. However, very few studies have been done in developing economies. Moreover, there are limited researches regarding the choice of entry mode and market selection of born global firms. Consequently, this study pretends to describe the main factors influencing the choice of entry mode and market selection of born global companies from developing economies. The focus of the research is the software industry and a multiple case study was performed to three companies in Ecuador. The methodology included in-depth interviews to founders as well as collection of secondary data. Drawing from empirical evidence, it was found that the main factors influencing entry mode choice are financial constraints, expected revenues, internationalization speed, niche markets and previous business experience of founders. On the other hand, market selection is influenced by similarities in language and culture, niche markets and network relations. / O fenômeno 'Born global' refere-se a empresas que consideram o mercado global como seu contexto natural e que iniciam seu processo de internacionalização muito cedo após sua criação. As teorias tradicionais como o modelo de Uppsala não conseguem explicar este processo. Portanto, outras teorias têm surgido, como a perspectiva de redes. Existem alguns estudos relacionados a esta área, principalmente realizados em países desenvolvidos com pequenos mercados e economias abertas. No entanto, poucos estudos têm sido feitos em economias em desenvolvimento. Além disso, o número de pesquisas quanto à escolha do modo de entrada e seleção de mercados das empresas 'born global' é bastante limitado. Consequentemente, este estudo pretende descrever os principais fatores que influenciam a escolha do modo de entrada e seleção de mercados das empresas, de economias em desenvolvimento, nascidas globais. O foco da pesquisa é a indústria de software e um estudo de casos múltiplo foi realizado com três empresas no Equador. A metodologia incluiu entrevistas com fundadores, bem como a coleta de dados secundários. Com base na evidência empírica, verificou-se que os principais fatores que influenciam a escolha do modo de entrada são as restrições financeiras, as receitas esperadas, a velocidade de internacionalização, mercados nicho e a experiência empresarial anterior dos fundadores. Por outro lado, a seleção de mercado é influenciada por semelhanças de língua e cultura, mercados nicho e relações em rede.

Submitted by Samuel Carvalho (primosam@gmail.com) on 2018-04-20T18:53:17Z No. of bitstreams: 1 Dissertação - Criação e captura de valor na indústria de software - Samuel Carvalho - Versão Final.pdf: 1319667 bytes, checksum: 7a98f4e1561d6a1238861c88263a90b7 (MD5) / Approved for entry into archive by Mayara Costa de Sousa (mayara.sousa@fgv.br) on 2018-04-20T19:01:07Z (GMT) No. of bitstreams: 1 Dissertação - Criação e captura de valor na indústria de software - Samuel Carvalho - Versão Final.pdf: 1319667 bytes, checksum: 7a98f4e1561d6a1238861c88263a90b7 (MD5) / Approved for entry into archive by Isabele Garcia (isabele.garcia@fgv.br) on 2018-04-20T20:23:42Z (GMT) No. of bitstreams: 1 Dissertação - Criação e captura de valor na indústria de software - Samuel Carvalho - Versão Final.pdf: 1319667 bytes, checksum: 7a98f4e1561d6a1238861c88263a90b7 (MD5) / Made available in DSpace on 2018-04-20T20:23:42Z (GMT). No. of bitstreams: 1 Dissertação - Criação e captura de valor na indústria de software - Samuel Carvalho - Versão Final.pdf: 1319667 bytes, checksum: 7a98f4e1561d6a1238861c88263a90b7 (MD5) Previous issue date: 2018-03-19 / Esta dissertação visa proporcionar um melhor entendimento sobre as dinâmicas de criação e apropriação de valor, testando a aplicabilidade do modelo derivado da noção de valor econômico (BRANDENBURGER; STUART, 1996) no mercado de software, levando em consideração os fenômenos econômicos que são particulares a esta indústria. Tais fenômenos, como efeitos de rede, custos de mudança, aprisionamento e similares eram incomuns na economia industrial, de acordo com Varian (2003) e são a norma na economia da informação. A estratégia de pesquisa adotada foi o estudo de caso único, com investigação qualitativa, que teve como técnicas de coleta de dados uma série de entrevistas em profundidade aplicado a gestores da empresa com roteiro semiestruturado e análise documental. A empresa estudada possui atuação representativa na indústria nacional de software e presença em outros países da América Latina, com foco de atuação voltado ao fornecimento de sistemas de gestão empresarial para o segmento varejista. Ao final do estudo foi verificado que a criação e captura de valor no setor de software precisa considerar a rápida evolução tecnológica que permeia o setor, não podendo-se esquecer do que defendem Shapiro e Varian (1998a) de que apesar da economia ter mudado e hoje ser pautada na informação, as leis de mercado continuam as mesmas. Os resultados indicaram que tanto as estratégias de desenvolvimento de produtos e de go to Market quanto a dinâmica competitiva dos mercados em que a empresa atua afetam a capacidade de criar e apropriar valor. Alguns efeitos econômicos, como efeito de rede e aprisionamento ajudam a empresa a manter boas margens, especialmente quando sua participação de mercado é alta. Em alguns casos, observou-se que o efeito de rede e de sistema podem ser mais decisivos para a migração de um fornecedor para outro do que o efeito aprisionamento, considerando o custo de mudança. Em geral, esses fenômenos variam de intensidade de modo a beneficiar ou prejudicar a empresa de acordo com as estratégias adotadas para o posicionamento dos produtos. / This dissertation aims to provide a better understanding of the dynamics of value creation and appropriation, by testing the applicability of the model derived from the notion of economic value (BRANDENBURGER; STUART, 1996) in the software market, taking into account the economic phenomena that are particular to this industry. Those phenomena, such as the network effects, switching costs, lock-in and similars were uncommon in the industrial economy, according to Varian (2003) and are the norm in the information economy. The research strategy adopted was the single case study with qualitative research, which had as data collection techniques a series of in-depth interviews applied to managers of the company with a semi-structured script and documentary analysis. The company studied has a representative role in the national software industry and presence in other Latin American countries, with a focus on providing business management systems for the retail segment. At the end of the study, it was verified that the creation and capture of value in the software sector needs to consider the rapid technological evolution that permeates the sector, not forgetting what Shapiro and Varian (1998a) argue that despite the fact that the economy has changed and is now ruled in information, how market laws continue as their own. The results indicated that both the product development and go to market strategies and the competitive dynamics of the markets in which the company operates affect its ability to create value and to appropriate value. Some economic effects such as the network effect and lock-in contribute for the company to maintain good margins, especially when its market share is high. In some cases, it has been observed that the network and system effects may be more decisive for the migration from one supplier to another than the lockin effect, considering the switching costs. In general, these phenomena vary in intensity in order to benefit or harm the company according to the strategies adopted for the positioning of the products.

Estudos sobre o software, que ocupa um lugar destacado dentre as tecnologias da informação, têm abordado suas atividades a partir do enfoque econômico. Tendo como objetivo alcançar uma compreensão a respeito do modo de construção de práticas estratégicas de produtores/fornecedores de software referentes aos seus produtos e/ou serviços, a nossa visada ao mercado de software é feita a partir de um enfoque econômico e social. Por isto, balizamos o estudo na busca de um entendimento a respeito da construção social deste mercado, significando uma busca de aspectos históricos relevantes sobre o seu desenvolvimento e de elementos característicos da estrutura social deste mercado. Apreendemos esta estrutura a partir da identificação de diferentes tipos de atores deste mercado, de relações de dominação existentes entre eles, de práticas estratégicas que utilizam, mobilizando diferentes espécies de capitais (p. ex.: financeiro, tecnológico, comercial, social, simbólico), e a partir da estruturação das suas ofertas, em termos de modalidades de software e serviços relacionados. Utilizamos como referencial teórico a Sociologia Econômica, a Teoria dos Campos, Estratégia como Prática e Capacidades Dinâmicas. Para as análises da pesquisa utilizamos múltiplas fontes de evidências e diferentes métodos, como observação participante, pesquisa histórica e estudo de caso, combinados num desenho de pesquisa onde cada etapa procura subsídios nos resultados das anteriores. Adotamos como estratégia de pesquisa, análises no nível macro, da construção e da estrutura social do mercado de software, e análises no nível micro, de práticas estratégicas de empresas posicionadas do lado da demanda e do lado da oferta de software, com um estudo de caso no mercado de software para imobiliárias. Dentre os resultados da pesquisa está a identificação de práticas estratégicas de empresas de software, que agrupamos em categorias como “incorporação de inovação”, “desenvolvimento de produto”, “licenciamento de uso”, “prestação de serviços de suporte técnico e manutenção” e “comercialização de software produto”. Foi possível estabelecer vinculações destas práticas com elementos da estrutura social do campo pesquisado, particularmente com as relações de dominação. / Scientific studies on software, which occupy a notorious place in the field of information technology, approach their activities from an economic perspective. Aiming to reach an understanding on how to build strategic practices for producers /suppliers of software, vis-à-vis products and/or services, the target software market is, therefore, seen from an economic and social focus. This work was framed to foster comprehension on the social construction of this market, leading to an investigation of its relevant historical aspects and the main characteristics of its social structure. Such structure is acknowledged from the identification of different types of actors in this market as well as the power relations between them which, through their strategic practices, mobilize different kinds of capital (e.g.: financial, technological, commercial, social, and symbolic). It also focuses on their framework of offers regarding their types of software and related services. The theoretical focal point is on the Economic Sociology, the Theory of Fields, Strategy as Practice and the Dynamic Capabilities. Multiple sources of evidence and different methods were used in the analysis of this survey, such as participant observation, historical research and case study, combined with a research design in which each step of the search results from previous outcomes. The search strategy used included analyses at the macro level, of social construction and social structure of the software market, as well as analyses at the micro level of strategic practices of companies placed on the software demand and supply sides, with a study case in the software market for real estate. Among the results of the research is the identification of strategic practices of software companies, which grouped into categories such as "incorporation of innovation", "product development", "license of use", "provision of technical support and maintenance" and "software product marketing". It was possible to establish connections between these practices and the elements of the social structure of this field researched, particularly with the relations of domination.

Made available in DSpace on 2014-12-17T13:51:32Z (GMT). No. of bitstreams: 1 DanielAM_TESE.pdf: 4551921 bytes, checksum: 78231b4f7adec59846b9fe6cce21a5f6 (MD5) Previous issue date: 2011-03-04 / Some authors have shown the need of understanding the technological structuring process in contemporary firms. From this perspective, the software industry is a very important element because it provides products and services directly to many organizations from many fields. In this case, the Brazilian software industry has some peculiarities that distinguish it from other industries located in developed countries, which makes its understanding even more relevant. There is evidence that local firms take different strategies and structural configurations to enter into a market naturally dominated by large multinational firms. Therefore, this study aims to understand not only the structural configurations assumed by domestic firms but also the dynamic and the process that lead to these different configurations. To do so, this PhD dissertation investigates the institutional environment, its entities and the isomorphic movements, by employing an exploratory, descriptive and explanatory multiple cases study. Eight software development companies from the Recife's information technology Cluster were visited. Also, a form was applied and an interview with one of the main firm s professional was conducted. Although the study is predominantly qualitative, part of the data was analyzed through charts and graphs, providing a companies and environment overview that was very useful to analysis done through the interviews interpretation. As a result, it was realized that companies are structured around hybrids business models from two ideal types of software development companies, which are: software factory and technology-based company. Regarding the development process, it was found that there is a balanced distribution between the traditional and agile development paradigm. Among the traditional methodologies, the Rational Unified Process (RUP) is predominant. The Scrum is the most used methodology among the organizations based on the Agile Manifesto's principles. Regarding the structuring process, each institutional entity acts in such way that generates different isomorphic pressure. Emphasis was given to entities such as customers, research agencies, clusters, market-leading businesses, public universities, incubators, software industry organizations, technology vendors, development tool suppliers and manager s school and background because they relate themselves in a close way with the software firms. About this relationship, a dual and bilateral influence was found. Finally, the structuring level of the organizational field has been also identified as low, which gives a chance to organizational actors of acting independently / Alguns autores t?m apontado para a necessidade de se compreender o processo de estrutura??o tecnol?gica nas empresas contempor?neas. Nesta perspectiva, a ind?stria de software tem tido papel fundamental, pois fornecem produtos e servi?os diretamente vinculados ? estrutura??o tecnol?gica de organiza??es das mais diversas ?reas de atua??o. No caso, a ind?stria brasileira de software apresenta algumas particularidades que a diferenciam de outras ind?strias situadas em pa?ses centrais, o que torna seu entendimento ainda mais relevante. H? evid?ncias de que as empresas nacionais assumem configura??es estruturais e estrat?gicas diferenciadas para ocupar esse mercado naturalmente dominado por empresas multinacionais de grande porte. Por essa raz?o, a presente tese tem como objetivo compreender n?o s? as configura??es assumidas pelas empresas nacionais de desenvolvimento de software, como tamb?m a din?mica e o processo que as levam a tal estrutura??o. Para isso, a pesquisa investiga o ambiente institucional, suas entidades e, consequentemente, os movimentos isom?rficos associados ? ind?stria de software, empregando um estudo, fundamentalmente, qualitativo, explorat?rio, descritivo e explicativo, atrav?s da estrat?gia de estudo de m?ltiplos casos. Foram feitas visitas t?cnicas ? 8 empresas do polo de tecnologia da informa??o da regi?o metropolitana de Recife, sendo aplicado um formul?rio e realizada uma entrevista com profissional em cargo de destaque dentro de cada empresa. Apesar de o estudo ser, predominantemente, qualitativo, parte dos dados coletados foi processada atrav?s de tabelas e gr?ficos, fornecendo uma vis?o geral das empresas e do ambiente investigados e subsidiando as an?lises em profundidade feitas a partir da interpreta??o do conte?do obtido com as entrevistas. Como resultado, pode-se dizer que as empresas se estruturam em torno de modelos de neg?cio h?bridos provenientes de dois tipos ideais de empresas de desenvolvimento de software, quais sejam: f?brica de software e empresa de base tecnol?gica. No que diz respeito ao processo produtivo, verificou-se que existe uma distribui??o equilibrada entre o paradigma de desenvolvimento tradicional e o ?gil. Dentre as metodologias tradicionais, a Rational Unified Process (RUP) ? a predominante. J? a metodologia Scrum ? a mais empregada entre empresas estruturadas a partir dos princ?pios do manifesto ?gil. Quanto ao processo de estrutura??o, foi encontrado que as entidades presentes no ambiente institucional atuam de forma diferente umas das outras, gerando for?as isom?rficas distintas e com variada intensidade. Destaque deve ser dado ?s entidades como clientes, ?rg?os de fomento ? pesquisa, arranjos produtivos locais, empresas l?deres de mercado, universidades p?blicas, incubadoras, entidades setoriais, fornecedores de tecnologia para o desenvolvimento de software e escola de forma??o e o background dos gestores, pois esses mant?m estreita rela??o com a estrutura??o das organiza??es investigadas. Acerca dessa rela??o, pode-se dizer que existe dualidade, tornando bilateral o tr?nsito de for?as isom?rficas. Por fim, constatou-se que o campo organizacional identificado ainda possui baixo n?vel de estrutura??o, o que abre espa?o para a a??o aut?noma dos atores organizacionais e, consequentemente, para as empresas de desenvolvimento de software

CAPES / Essa dissertação investiga qual a percepção de atores envolvidos com o setor de software sobre a formação e condução das políticas de Ciência, Tecnologia e Inovação e das políticas Industriais para esse setor a partir dos anos 2000. Trata-se de identificar a percepção dos entrevistados em relação às diretrizes das políticas de Ciência, Tecnologia e Inovação e das Políticas Industriais. Ao investigar o setor selecionado observa-se que existe uma série de leis e instrumentos das políticas que o amparam e o beneficiam, principalmente, na dimensão do financiamento e incentivo à exportação. Além disso, é um setor intensivo em mão de obra de maior nível de conhecimento, tem características ambientais modernas e exige investimentos iniciais relativamente baixos. As atividades de software encontram-se dispersas nos diversos setores econômicos e têm o potencial de melhorar a produtividade e competitividade desses setores na medida em que modernizam e facilitam os processos organizacionais e produtivos por meio de seus produtos e serviços. Para buscar compreender a percepção dos atores sobre as diretrizes das políticas esse estudo adotou como método a pesquisa bibliográfica de caráter qualitativo e realizou entrevistas por meio de questionários semiestruturados com o objetivo de investigar a percepção dos entrevistados sobre o processo de formulação e condução das políticas para o setor de software no Brasil, a partir dos anos 2000. Foram realizadas nove entrevistas, com amostra intencional pela representação da instituição para o setor e para a dinâmica da política no setor. A fim de classificar a percepção dos atores foi realizada uma categorização qualitativa da percepção dos atores sobre as políticas, no sentido de analisar se os planos têm contribuído para o crescimento do setor e se tem mostrado evolução em sua condução ao longo do tempo, foi construído, a partir da interpretação dos relatos das entrevistas, um plano de análise composto pelos eixos: crescimento do setor de software e relevância das políticas. Como resultados essa pesquisa mostra que os atores entrevistados, de maneira geral, participam das formulações das políticas, tem bom conhecimento dos planos, e que todos os entrevistados consideram que houve evolução na dinâmica do setor, mas atribuem essa evolução mais ao desenvolvimento econômico nacional do que a atuação das políticas no setor. / This dissertation investigates what the selected actors’ perception on the formation and management of science, technology and innovation policies and industrial policies for the software industry from the 2000s. This is to identify the respondents' perception in relation to the guidelines of Science, Technology and Innovation Policies and Industrial Policies. While investigating the selected sector it is observed that there are a number of laws and policy instruments that support and benefit it, mainly, in the dimension of financing and incentive to the export, moreover, is an intensive sector in labor of higher level of knowledge, has modern environmental characteristics and requires relatively low initial investments. The software activities have been found scattered in the various economic sectors and have the potential to improve the productivity and competitiveness of these sectors in that they modernize and facilitate the organizational and productive processes by means of its products and services. To seek to understand the actors’ perception on the policy guidelines this study adopted as method the bibliographical research of qualitative character and interviews that were performed through semi-structured questionnaires in order to investigate the respondents’ perception on the process of formulation and conduct of the policies for the software industry in Brazil, from the 2000s. For this, nine interviews were conducted, with a convenience sample representation by the institution for the sector and the political dynamics in the sector In order to classify the actors’ perception it was performed a qualitative categorization of actors ' perception on the policies, in order to analyze whether the plans have shown to be positive or negative for the development of the chain and if have shown advances in its conduction over time, for this it was elaborated, from the interpretation of reports of the interviews, a plan of analysis composed of the axes: evolution of the policy plans and evolution of the chain software dynamics. As a result, this research shows that the interviewed actors generally participate in formulation of policies, has good knowledge of the plans, and that all respondents consider that there have been advances in the dynamics of the sector, but attributed this progress more to the national economic development than the performance of policies in the sector.

CAPES / Essa dissertação investiga qual a percepção de atores envolvidos com o setor de software sobre a formação e condução das políticas de Ciência, Tecnologia e Inovação e das políticas Industriais para esse setor a partir dos anos 2000. Trata-se de identificar a percepção dos entrevistados em relação às diretrizes das políticas de Ciência, Tecnologia e Inovação e das Políticas Industriais. Ao investigar o setor selecionado observa-se que existe uma série de leis e instrumentos das políticas que o amparam e o beneficiam, principalmente, na dimensão do financiamento e incentivo à exportação. Além disso, é um setor intensivo em mão de obra de maior nível de conhecimento, tem características ambientais modernas e exige investimentos iniciais relativamente baixos. As atividades de software encontram-se dispersas nos diversos setores econômicos e têm o potencial de melhorar a produtividade e competitividade desses setores na medida em que modernizam e facilitam os processos organizacionais e produtivos por meio de seus produtos e serviços. Para buscar compreender a percepção dos atores sobre as diretrizes das políticas esse estudo adotou como método a pesquisa bibliográfica de caráter qualitativo e realizou entrevistas por meio de questionários semiestruturados com o objetivo de investigar a percepção dos entrevistados sobre o processo de formulação e condução das políticas para o setor de software no Brasil, a partir dos anos 2000. Foram realizadas nove entrevistas, com amostra intencional pela representação da instituição para o setor e para a dinâmica da política no setor. A fim de classificar a percepção dos atores foi realizada uma categorização qualitativa da percepção dos atores sobre as políticas, no sentido de analisar se os planos têm contribuído para o crescimento do setor e se tem mostrado evolução em sua condução ao longo do tempo, foi construído, a partir da interpretação dos relatos das entrevistas, um plano de análise composto pelos eixos: crescimento do setor de software e relevância das políticas. Como resultados essa pesquisa mostra que os atores entrevistados, de maneira geral, participam das formulações das políticas, tem bom conhecimento dos planos, e que todos os entrevistados consideram que houve evolução na dinâmica do setor, mas atribuem essa evolução mais ao desenvolvimento econômico nacional do que a atuação das políticas no setor. / This dissertation investigates what the selected actors’ perception on the formation and management of science, technology and innovation policies and industrial policies for the software industry from the 2000s. This is to identify the respondents' perception in relation to the guidelines of Science, Technology and Innovation Policies and Industrial Policies. While investigating the selected sector it is observed that there are a number of laws and policy instruments that support and benefit it, mainly, in the dimension of financing and incentive to the export, moreover, is an intensive sector in labor of higher level of knowledge, has modern environmental characteristics and requires relatively low initial investments. The software activities have been found scattered in the various economic sectors and have the potential to improve the productivity and competitiveness of these sectors in that they modernize and facilitate the organizational and productive processes by means of its products and services. To seek to understand the actors’ perception on the policy guidelines this study adopted as method the bibliographical research of qualitative character and interviews that were performed through semi-structured questionnaires in order to investigate the respondents’ perception on the process of formulation and conduct of the policies for the software industry in Brazil, from the 2000s. For this, nine interviews were conducted, with a convenience sample representation by the institution for the sector and the political dynamics in the sector In order to classify the actors’ perception it was performed a qualitative categorization of actors ' perception on the policies, in order to analyze whether the plans have shown to be positive or negative for the development of the chain and if have shown advances in its conduction over time, for this it was elaborated, from the interpretation of reports of the interviews, a plan of analysis composed of the axes: evolution of the policy plans and evolution of the chain software dynamics. As a result, this research shows that the interviewed actors generally participate in formulation of policies, has good knowledge of the plans, and that all respondents consider that there have been advances in the dynamics of the sector, but attributed this progress more to the national economic development than the performance of policies in the sector.