社群媒體是現今主流的行銷管道，而Facebook更是其中的佼佼者。許多旅遊業者也試圖透過粉絲團作為與顧客交流的媒介，但是多數並不了解怎樣的行銷策略才是適合的。 我們的研究是為了了解性別是否對於旅遊類型粉絲團的行銷有不同的偏好，並且針對不同的旅遊產品是否也會有不同的偏好。我們收集了已經利用粉絲團作為行銷管道的旅遊業者的資料進行分析並驗證我們的假設。 我們證實了，男性會偏好理性的廣告訴求並且偏好sensation-seeking的旅遊產品而女性會偏好感性的廣告訴求並且偏好sensation-avoiding的旅遊產品。並且，若粉絲團的廣告貼文能適切的搭配性別對廣告訴求及旅遊產品的偏好，粉絲團的社群績效如品牌知名度、品牌參與度以及口碑都會有所提昇。 我們的研究提供了旅遊類型粉絲團的經營準則並提供適切衡量自身經營績效的方法。 / Social media is having a major impact on marketing today, and Facebook is one of the most popular social media platforms. The growing importance of social media in the online tourism domain has also been confirmed. Many travel agencies have started to use Facebook fan pages as a marketing platform to interact with their consumers; but these agencies are still seeking the most suitable marketing strategies. Our research aims to examine whether different genders have different preferences for tourism Facebook fan page marketing information. In addition, we are interested in exploring whether that preference would be affected by different tourism products. We collected Facebook post data from a tourism agency that had already used Facebook to promote its business and reach customers in recent years, and we used those data to test our hypothesis. We confirmed that male do prefer rational appeals advertisement and sensation-seeking tourist attractions while female do prefer emotional appeals advertisement and sensation-avoiding tourist attractions. Moreover, if we fit gender preferences in advertisement appeals and tourist attractions to promote suitable tourism products, the performance on Facebook fan page, brand awareness, brand engagement and word of mouth, will be improved. Our paper is expected to be a contribution to research in this field, to be the basis for a guide for Facebook fan page managers who do not know how to manage their Facebook fan pages and to provide a suitable method for measuring the impact of Facebook fan pages.

This essay examines Lionsgate’s viral marketing campaign for The Hunger Games (Gary Ross, 2012) and the marketing teams’ use of new marketing techniques and the online fan base. The essay also asks the question to what extent the fans’ participation in Lionsgate’s marketing campaign can be called fan labor. The study is based on a film industrial perspective and academic literature that deals with film marketing, the film industry, fandom and digital labor. The material used for the analysis of The Hunger Games marketing campaign is collected from newspaper articles and news interviews with Lionsgate’s marketing personnel. The study shows that although Lionsgate used many new marketing strategies associated with viral marketing, it is problematic to depict these strategies as a wholesale movement from older marketing techniques. It points to the importance of a nuanced understanding of how producers and consumers operate in the digital age with a holistic view on film marketing practices. The study also shows that Lionsgate’s use of the online fan base correspond with many characteristics of fan labor on the internet. It is, however, problematic to establish that this necessarily means that the fans’ contributions to the marketing campaign were exploited or that it demands compensations. The essay argues that the popularity of viral marketing among film studios and their use of fans and fan created content for promotional purposes calls for further investigations.

Individuals who consider themselves both scholars and fans represent not only a subculture of fandom but also a subculture of academia. These liminal figures seem suspicious to many of their colleagues, yet they are particularly positioned not only to be conduits to engaged learning for students but also to transform the academy by chipping away at the stereotypes that support the symbolic walls of the Ivory Tower. Because they are growing in number and gaining influence in academia, the scholar-fans of the television series Buffy the Vampire Slayer (Buffy) and other texts by creator Joss Whedon are one focus of this dissertation. Though Buffy academics or Whedon scholars are not the only ones of their kind (e.g., academic- fan communities have cropped up around The Simpsons, The Matrix Trilogy, and the Harry Potter franchise), they have produced more literature and are more organized than any other academic-fan community. I approach all of my subjects—fandom, academia, fan-scholars, and scholar-fans—from a multidisciplinary perspective, employing various methodologies, including autoethnography and narrative inquiry. Taking several viewpoints and using mixed methods best allows me to begin identifying and articulating a rhetoric of scholar-fandom. Ultimately, I claim that Whedon academic-fans employ a discourse marked by intimacy, community, reciprocity, and transformation. In other words, the rhetoric of Whedon scholar-fandom promotes an epistemology—a way of knowing—that in Parker J. Palmer’s paradigm is personal, communal, reciprocal, and transformational.

Reversible axial flow fans are used as emergency ventilation fans to discharge the smoke generated on the probable fires occurring in the underground transportation systems and mines as quickly as possible, without causing any harm to people exposed to it. The fans which are placed in different configurations according to the location of fire must be able to work bi-directionally, namely reversible. Due to this fact, the blade profiles of the fan must possess the same aerodynamic performance while working on either discharge or suction condition of the fan, dictated by direction of the rotation. This manuscript consists of the computation of the aerodynamic performances of symmetrical blade profiles of fully reversible axial fans by computational fluid mechanics (CFD) methods, developing a methodology for the design of reversible axial fans and analysis of the designed fan with CFD methods. The aerodynamic performances of the blade cascades are evaluated using FLUENT 6.0 software for different Reynolds numbers, solidities and angle of attacks of the cascade. The results of these computations are embedded into the developed methodology. Performance analysis of the reversible axial flow fan, which is designed with the developed methodology, is done with CFD techniques.

社群網站是目前蓬勃發展的網路應用服務，其多樣化功能與高互動性不僅影響使用者生活習慣也促進其購買行為。越來越多企業投入大量成本經營社群網站，希望從中得到好處，但仍有部分企業質疑經營社群無法替企業帶來實質效益。本研究目的在探討經營社群是否可以帶給企業效益。藉由大量文獻探討，提出了六個關於社群效益的假設。透過四階段研究來驗證假設，第一階段蒐集了全球16個跨國企業資料加以分析，得到了一個概略性的了解; 第二階段蒐集了58個跨國企業的資料進行社群能力與產品銷售之關聯性分析;第三階段研究將焦點放回台灣企業，蒐集了電信、航空、銀行以及便利商店四個產業中11個企業資料進行社群能力與產品銷售的關聯性分析;第四階研究段針對第三階段的11個企業進行社群經營與企業效益的分析。 本研究發現，經營社群與提升顧客滿意度以及提高品牌知名度上關聯性較低；而在航空，銀行以及便利商店產業中，經營社群可以提高整體收益。此外，企業提供具有1)較低價位、2)較低耐受度的產品或服務以及3)消費者參與度較低的購買決策較容易受到社群經營影響。更進一步發現，企業以提升顧客成長以及強化顧客忠誠度為目標去經營社群會獲得較高的成功率，也較容易得到實質效益。 / Most of the major enterprises have invested in social networks to provide services, promote products, or communicate with customers. However, to date no clear understanding on the effects of the social networks on business performance has emerged. This study examined the relationship between the capability of the enterprise to manage social networks and the resultant benefits of their investing in the social network. A fan page on Facebook is the selected target of study. By analyzing the efforts required to manage a fan page, we measure the fan page management capability by its reach, referrals, activities, and interactions. By analyzing literature and practical cases, we hypothesize six types of business benefit impacts can be experienced by enterprises investing in a fan page. The study applied four-stages of data collection and testing. The first stage is to build a general understanding of the relationship between the number of fans and business revenue. Based on findings of the first stage, the study tested the fan page benefit hypotheses on selected global firms and sought patterns of benefits generated from the fan page. In the third and fourth stage, the study tested the fan page effect on product sold of selected firms in Taiwan and further examined other hypotheses by industries. This study builds deep understanding from various aspects about fan page effects on enterprises, and proposes that firms provide products and services with characteristics of low-product price, short-product durability and low-customer involvement are more influenced by the management of their fan pages. Retail industries such as: banking and airline with high capability of managing Facebook fan page are more likely to increase customer growth and intensify customer loyalty.

abstract: The purpose of this project was to examine the lives and solo piano works of four members of the early generation of female composers in Taiwan. These four women were born between 1950 and 1960, began to appear on the Taiwanese musical scene after 1980, and were still active as composers at the time of this study. They include Fan-Ling Su (b. 1955), Hwei-Lee Chang (b. 1956), Shyh-Ji Pan-Chew (b. 1957), and Kwang-I Ying (b. 1960). Detailed biographical information on the four composers is presented and discussed. In addition, the musical form and features of all solo piano works at all levels by the four composers are analyzed, and the musical characteristics of each composer's work are discussed. The biography of a fifth composer, Wei-Ho Dai (b. 1950), is also discussed but is placed in the Appendices because her piano music could not be located. This research paper is presented in six chapters: (1) Prologue; the life and music of (2) Fan-Ling Su, (3) Hwei-Lee Chang, (4) Shyh-Ji Pan-Chew, and (5) Kwang-I Ying; and (6) Conclusion. The Prologue provides an overview of the development of Western classical music in Taiwan, a review of extant literature on the selected composers and their music, and the development of piano music in Taiwan. The Conclusion is comprised of comparisons of the four composers' music, including their personal interests and preferences as exhibited in their music. For example, all of the composers have used atonality in their music. Two of the composers, Fan-Ling Su and Kwang-I Ying, openly apply Chinese elements in their piano works, while Hwei-Lee Chang tries to avoid direct use of the Chinese pentatonic scale. The piano works of Hwei-Lee Chang and Shyh-Ji Pan-Chew are chromatic and atonal, and show an economical usage of material. Biographical information on Wei-Ho Dai and an overview of Taiwanese history are presented in the Appendices. / Dissertation/Thesis / D.M.A. Music 2011

viii, 94 p. / My thesis examines Star Wars fan fiction about Anakin Skywalker posted on the popular blogging platform LiveJournal. I investigate the folkloric qualities of such posts and analyze the ways in which fans through narrative generate systems of meaning, engage in performative expressions of gender identity, resistance, and festival, and create transformative works within the present cultural milieu. My method has been to follow the posts of several Star Wars fans on LiveJournal who are active in posting fan fiction and who frequently respond to one another's posts, thereby creating a network of community interaction. I find that fans construct systems of meaning through complex interactions with a network of cultural sources, that each posting involves multiple layers of performance, and that these works frequently act as parody, critique, and commentary on not just the official materials but on the cultural climate that produced and has been influenced by them. / Committee in charge: Dr. Dianne Dugaw, Chair; Dr. Lisa Gilman, Member; Dr. Debra Merskin, Member

Cette thèse étudie des méthodes de conception aérodynamique pour les avions de ligne de demain. A l'heure actuelle, les avions de ligne sont en général conçus de manière à ce que les moteurs, conçus séparément du reste de l'aéronef, n'interagissent que très peu avec la cellule de l'avion (la voilure, le fuselage,...). Pour diminuer la consommation de carburant, de nouveaux concepts comme l'ingestion de couche limite émergent, dans lesquels l'avion est conçu pour tirer profit des interactions aérodynamiques qui peuvent s'établir entre le moteur et la cellule de l'avion sur certaines configurations. Il devient alors nécessaire de simuler ces interactions pour s'assurer que le bénéfice pour l'avion en termes de consommation de carburant est réel. La méthode développée dans cette thèse a pour objectif de rendre possible la simulation de ces interactions, à un coût de calcul qui reste acceptable. La soufflante, qui est l'élément du moteur le plus à même d'interagir avec l'avion, est modélisée à l'aide d'un champ de force qui reproduit son aspiration de l'écoulement d'air. Cette approche permet de reproduire les interactions aérodynamiques entre l'avion et ses moteurs à un coût 50 fois inférieur à celui d'une simulation complète du moteur et de l'avion, ce qui permettra en pratique d'optimiser les lignes aérodynamiques des futurs avions. / This work explores new méthodologies for the aerodynamic conception of future commercial aircraft. In general, commercial aircraft are designed to limit aerodynamic interactions between the engines and the airframe. New aircraft concepts such as boundary layer ingestion are now studied, in which the aircraft is designed to take advantage of these interactions. It is then necessary to be able to simulate these interactions to ensure that real benefits in terms of aircraft fuel burn are possible. The methodology that is developed in the présent thesis aims at enabling the simulation of these aerodynamic interactions at affordable computational cost. The fan, which is the part of the engine the most likely to internet with the airframe, is modeled using a force field that reproduces the suction of the air inside the engine. This approach allows to reproduce fan- airframe interactions at a fraction of the cost of a complété simulation of the aircraft and the engines, and enable the practical optimization of the aerodynamic performance of future aircraft.

Este trabalho desenvolve um estudo do sistema de produção estabelecido por fãs da trilogia de filmes O Hobbit. Nós partimos da questão “como se organiza o fandom de O Hobbit a partir da produção de fanworks sobre fanworks?” com o objetivo de verificar como as práticas de consumo e produção internas ao fandom de O Hobbit podem defini-lo como comunidade interpretativa. Assim, tomamos por objeto teórico o sistema de produção de fãs que se estabelece a partir do que um fã faz sobre o trabalho já produzido por outros fãs, fanworks de fanworks. Para embasar nossa pesquisa, apresentamos uma contextualização dos estudos de fãs em Comunicação, a partir de um panorama da literatura internacional e seu desenvolvimento sobre o conceito, com um aprofundamento na produção de teses e dissertações nacionais, que nos permitem compreender como o tema, e esse objeto em específico, vem sido trabalhado academicamente para situar a nossa pesquisa. Desenvolvemos também uma reflexão teórica buscando problematizar a produção dos fãs com relação aos processos de consumo cultural e midiático e sua articulação em comunidade. A partir desse contexto teórico, desenvolvemos duas pesquisas exploratórias que se embasam na interpretação de dados levantados por pesquisas maiores realizadas por terceiros: AO3 Census e o Hobbit Project. Os dados da primeira pesquisa nos permitem compreender mais sobre os fãs e suas práticas de consumo e produção, enquanto os dados da segunda nos lança luz sobre o fandom dos filmes de O Hobbit em específico. A partir da análise de conteúdo realizada nessas exploratórias, fundamentamos delimitações de contexto e ferramentas metodológicas a serem apropriados em nossa pesquisa. Com inspiração etnográfica, realizamos dois experimentos buscando as interações dos sujeitos envolvidos nos processos de produção realizados pelos fãs: uma imersão em um site de postagem de fanworks, o AO3, em que analisamos as notas deixadas por autores de fanworks produzidos sobre outros fanworks para os seus leitores. Pudemos não só nos aprofundar nas formas de produção, mas também nas relações pessoais estabelecidas entre fãs nesse processo. O segundo experimento se fundou em uma imersão em campo, em que realizamos entrevistas pré-estruturadas com fãs de O Hobbit participantes da I Feira Medieval de São Leopoldo, buscando compreender mais de suas interações e formas de produção. Por fim, nossa análise se volta para as particularidades do sistema de produção de fanworks sobre fanworks com relação ao fandom como comunidade, trazendo como principais resultados a constituição de uma rede de produção estruturada nos critérios interpretativos dos fãs e o processo de identificação do fã como fã. / This work develops a study on the production system established by fans of The Hobbit movie trilogy. Our starting point was the question “how does The Hobbit fandom organize itself based on the fanworks about fanworks?” with the objective of verifying how the consumers practices and internal productions of The Hobbit fandom are able to define it as an interpretive community. Thus, we took as a theoretical objective the fans production system established by the work a fan made based on a work created by another fan, fanworks of fanworks. In order to base our research, we present a contextualization of the fans studies in Communication, from an overview of international literature and its development about the concept, with a deepening in the production of national theses and dissertations. That allow us to comprehend how the topic, and this objective in specific, have been worked on academically to situate our research. We also developed a theoretical reflection with the intention of discussing the fan production in relation to the cultural and media consumption and its articulation in community. Two exploratory researches that are based on the interpretation of data collected by to major researches made by third parties were developed from this theoretical context: AO3 Census and the Hobbit Project. The data from the first research allowed us to comprehend more about the fans and their practice of consumption and production, while the data from the second one shines a light on the films’ fandom for The Hobbit in specific. Then, based on the content analysis done on these exploratory researches we substantiated boundaries of context and methodological tools to be appropriated in our research. Inspired by ethnography, we’ve conducted two experiments in search of the interactions between subjects involved on the production process done by the fans: an immersion in a fanwork website, AO3, in which we analysed the notes left by authors of fanworks about other fanworks to its readers. We were able to not only deepened in the ways of production, but also in the personal relations established between fans in this process. The second experiment was based on a field immersion, in which we’ve conducted pre-structured interviews with fans of The Hobbit participating on the I Medieval Fair of São Leopoldo, with the intention of comprehending more about their interaction and ways of production. Finally, our analysis focus on the singularities of the production system of fanworks of fanworks related to the fandom as a community, rendering as its main result the building of a production network established on the interpretative criteria of the fans and the process of identification of the fan as a fan.

Submitted by Jordan (jordanbiblio@gmail.com) on 2016-09-23T14:53:36Z No. of bitstreams: 1 DISS_2015_Lairce Aleluia de Campos.pdf: 1833828 bytes, checksum: 8883b9e7f0153ba8a4156610d8e926fe (MD5) / Approved for entry into archive by Jordan (jordanbiblio@gmail.com) on 2016-09-23T14:56:58Z (GMT) No. of bitstreams: 1 DISS_2015_Lairce Aleluia de Campos.pdf: 1833828 bytes, checksum: 8883b9e7f0153ba8a4156610d8e926fe (MD5) / Made available in DSpace on 2016-09-23T14:56:58Z (GMT). No. of bitstreams: 1 DISS_2015_Lairce Aleluia de Campos.pdf: 1833828 bytes, checksum: 8883b9e7f0153ba8a4156610d8e926fe (MD5) Previous issue date: 2015-12-15 / Busca esta dissertação estudar o perfil sociológico dos torcedores cuiabanos de futebol, cuja pesquisa foi desenvolvida durante a Copa do Mundo de Futebol de 2014, realizada no Brasil. Foi observada a relação estabelecida entre tais torcedores, a Seleção Brasileira de Futebol e seus clubes de futebol do coração. Sob perspectivas antropológica e sociológica, foram mapeadas as práticas torcedoras, construídas durante os jogos em que a Seleção Brasileira atuou. Tendo-se em vista a caracterização dos sujeitos, foi preciso conhecer o torcedor cuiabano. Tal abordagem se deu através de três eixos, sendo que o primeiro refere-se ao perfil socioeconômico; o segundo aborda a relação do torcedor com o futebol, e o terceiro eixo trata do vínculo do torcedor com os clubes brasileiros e com a Seleção Brasileira de Futebol. Os constructos teóricos foram pautados em estudos e conceitos sobre “tribo”, desenvolvidos por Maffesoli, “clubismo” em Damo e “torcidas” através de Toledo. Pautamos a metodologia na pesquisa Survey, de caráter quantitativo e qualitativo, via questionários, entrevistas semiestruturadas, fotografias e referências bibliográficas. Revelam os resultados que o torcedor, que antes se via desvinculado da prática de ir ao estádio de futebol para prestigiar as partidas, sentiu-se estimulado a frequentá-lo. / This dissertation studies the sociological profile cuiabano soccer fans, whose research was developed during the World Cup 2014, held in Brazil. It was observed the relation between such fans, the Brazilian national soccer team and its football clubs of the heart. Under anthropological and sociological perspective, the cheerleaders practices were mapped, built during the games in which the Brazilian team played. Keeping in view characterizing the subjects, it was necessary to know the cuiabano fans. Such an approach was made through three axes, the first of which refers to the socioeconomic profile; the second addresses the relationship of fans with soccer, and the third axis is the supporter of the bond with Brazilian clubs and with the Brazilian national football team. The theoretical constructs were based on studies and concepts of "tribe", developed by Maffesoli, "clubismo" in Damo and "twisted" by Toledo. We base the methodology in Survey research, both quantitative and qualitative, via questionnaires, semi-structured interviews, photographs and references. The results reveal that the fans who once found himself disengaged from the practice of going to the football stadium to honor the matches, he was encouraged to attend it.