The research conducted in The Bubble That Burst – Isabella Löwengrip’s Crisis Communication Through Blog Posts aims to answer how Isabella Löwengrip attempted to save both her and her companies images during a crisis in the fall of 2019. Benoit’s Image Repair Theory and Goffman’s Self-Presentation Theory were combined to create the framework of this study. The material studied were blog posts uploaded onto her personal blog that mainly concerned the crisis during the months of October and November 2019. To demonstrate how the crisis evolved, additional material was added from February 2020. A textual rhetorical analysis method was used to investigate how Löwengrip aimed to persuade the blog’s readers that both she and her companies are still trustworthy. The results showed that Löwengrip used several Image Repair as well as rhetorical strategies. Löwengrip also changed her self-presentation during the crisis. Furthermore, it demonstrates how aware she is about her image. Additionally, the personal character of the blog medium makes the crisis communication more emotionally based and relationship building than traditional Image Repair and crisis communication efforts.

Environmental, Social and Governance (ESG) integration in financial activities is a crucial topic that is gaining importance in financial markets. During the years, many studies have been conducted about Initial Public Offering (IPO) and underpricing since they are fundamental aspects of firms’ lifecycle. Nevertheless, none of these studies have appropriately related firms’ ESG characteristics to IPO underpricing. In order to fill this knowledge gap, this thesis’s purpose is to investigate whether the ESG factors of a firm have effects on its IPO underpricing in the U.S stock market. The U.S has been chosen as it is the biggest stock market in the world and because of the quality and reliability of the data available for this country.  A quantitative study is applied to investigate the relationship between ESG characteristics of the firms and the level of underpricing. First, to obtain the measurement of the ESG level of the pre-IPO firms, we have conducted two textual analysis of IPO prospectus, namely, term frequency and sentiment analysis. These indicators aim to show the disclosure level of ESG factors and whenever ESG is perceived negatively or positively by the market. Successively, the multiple regression is performed for each ESG indicator to find which measures have the analytical abilities to explain IPO underpricing. Based on the multiple regression results, we can conclude that the frequency of environmental & governance terms occurred in IPO prospectus, the negative tone, and the overall sentiment of the environmental context are significantly explaining IPO underpricing. These results have given meaningful answers for our research. The market does not perceive the social factors of a firm in the IPO context. On the other hand, environmental and governance aspects still attract the market’s attention in different ways. The market is concerned about the disclosure level of the governance activities and whether these activities are sufficiently mentioned in the prospectus. Meanwhile, the market takes into serious consideration the environmental activities of a firm by assessing the qualities of these activities. Moreover, the market is more sensitive to the negative information about environmental content than positive information in the IPO context. The textual analysis methods applied in this thesis have some limitations. However, this study has the reliability to confirm that some companies’ ESG factors affect IPO underpricing. As a consequence, it is possible to state that the market cares about  ESG issues.

Jämställdhet är ett begrepp som på senare år har utvecklats och fått stor betydelse i samhället. I läroplanerna mellan 1980 och 2022 har begreppet jämställdhet förekommit men tillämpandet av begreppet har förändrats med tiden. Genom tidigare forskning framkommer det att kvinnor har varit underrepresenterade i historieläromedlen.  De har bortsett ifrån hur kvinnor upprätthöll samhället och främst riktat fokus på krigen och vad som hände på slagfälten. Forskningen påtalar också att vid användandet av könsneutrala begrepp i läromedel går det av sammanhanget urskilja att de syftar till män. Tidigare forskning belyser också att läromedlen väljer att placera in kvinnor i specialstycken för att uppmärksamma att de också har varit en del av historien. Föreliggande studie har haft som syfte att synliggöra förändringar och kontinuiteter i framställningen av kvinnor och män i historieläromedel för årskurs 4–6, genom att studera historieläromedel som är publicerade mellan 1980 – 2022. Denna studie har kombinerat en kvantitativ analys med en kvalitativ analys. Den kvantitativa analysen redogör antalet namngivna kvinnor och män i respektive läromedel. Genom en komparativ textanalys och en kritisk diskursanalys har sex läromedel analyserats genom Hirdmans genussystem och de två logikerna; att mannen är normen och att kvinnor och män ska hållas isär. Logikerna har legat till grund för analysen för att urskilja hur kvinnor och män framställs i förhållande till varandra. Genom att jämföra hur kvinnor och män framställs i läromedlen över tid i förhållande till läroplanerna har studien analyserat förändringar och kontinuiteter i framställningarna. Utifrån resultatet av den kvantitativa analysen framkommer det att kvinnor varit underrepresenterade i samtliga läromedel som analyserats. I det senaste läromedlet som analyserats är kvinnors representation däremot nästan jämställd med mäns. Av resultatet från den kvalitativa analysen framkommer det att det går att urskilja diskurser i framställningen av kvinnor och män. Det finns en kontinuitet utifrån de egenskaper, sysselsättningar och sammanhang som tillskrivs respektive kön och genom dessa kategorier går det att urskilja ett isärhållande mellan kvinnor och män. Genom framställningen av kvinnor och män går det också att urskilja en manlig norm i läromedlen. Baserat på läroplanernas syn på begreppet jämställdhet framkommer det också av resultatet en koppling mellan framställningen av begreppet i läroplanen och läromedlen från respektive läroplan. Det går att urskilja en förändring med tiden främst utifrån läromedlen kopplade till Lgr11 och den största förändringen sker i läromedlet från 2020.

The climate crisis has increased the demands on Swedish forestry and given fuel to an already polarized debate concerning how Swedish forests should be managed and what constitutes sustainable forestry. Questions of ownership and who should have a say in the matter is at the center of this conflict. This essay examines the topic of ownership in the Swedish forest debate. The argumentation of stakeholders in the debate was analyzed to show which topoi contribute to the conflict and create inertia towards reaching mutual understanding. Thirty-nine opinion articles from Swedish news media, published between April and October 2021, were analyzed through a critical textual analysis. Two primary groupings among the debaters were found: those who argue to strengthen the rights of forest owners, and those who argue for more regulation or conservation. Identified topoi show that emotions and trust play a key role in the conflict. Ways of working with this and possibilities for discursive meeting places are discussed. Making explicit important values, clearly defining important terms, and focusing on the right subject matters are also suggested to enhance possibilities for mutual understanding.

No description available.

This project uses a qualitative research approach to understanding Mormon women's uses and gratifications of magazines. The first study provides a retrospective look at the uses and gratifications of readers of the Relief Society Magazine (1915–1970) in order to understand where media targeted to Mormon women has been. Through interviews, focus groups and questionnaires, the study finds the main reasons Mormon women read the Relief Society Magazine was to provide (a) a handbook for daily life, (b) a community, (c) intellectual stimulation, (d) an aspirational ideal, and (e) an escape from daily life. When the magazine ceased publication, readers felt a sense of loss and recognized a need to move on. The second study researches Mormon women's current uses and gratifications of media, with a focus on magazine use. Through focus groups and questionnaires, the main uses and gratifications of current media among Mormon women include (a) interaction, (b) cognition, (c) and diversion. Mormon women's media use is also influenced by warnings from others about the dangers of particular media or too much media use. This project then presents the concept and design for a new magazine targeted to Mormon women and seeks to fulfill the needs and gratifications found in the research discussed here.

This work is the first of its kind on women in the Book of Mormon. It (1) is an exhaustive treatment of the book's female characters, (2) analyzes how women function in the text, and (3) delineates the text's female-inclusive language. This thesis contains a complete list and discussion of the identifiable women in the Book of Mormon (Chapter 1); provides a compilation and treatment of the book's gender-inclusive language—comprising over 200 words and more than 5,000 references to them—and its bearing on the doctrines and depictions of women in the narrative (Chapter 2); and illustrates the significant influence individual women had on the Nephite-Lamanite-Jaredite civilization (Chapter 3). This study concludes with a chapter that attempts to account for the scarcity of women's stories in the narrative and the minimal knowledge we are provided about them compared to men. Readers will find overwhelming evidence from this thesis that women figure more prominently in the narrative than we often realize. This work offers a compelling argument for the pervasive and powerful presence of women in the Book of Mormon.

Syftet med detta arbete är att undersöka hur musikteoretiska läroböcker är designade med avseende på praktiskt och kreativt omsättande av musikteori. Forskning om musikteoretisk undervisning visar att elever och studenter uppskattar när teoretiska kunskaper omsätts till något praktiskt och kreativt som dessutom relaterar till deras egen musikaliska praktik. Elever och studenter har uppfattat vissa problem med musikteori som ämne, exempelvis överdrivet fokus på piano samt bristande mångfald och exklusivt fokus på europeisk musik. Andra studier antyder att både studenter och lärare har upplevt bristande integration mellan musikteori och andra ämnen. Denna studie utgår ifrån en kvalitativ forskningsansats och ett socialsemiotiskt perspektiv. Studien analyserar två musikteoretiska läroböcker som behandlar harmonilära ur västerländsk tradition. Resultatet visar att böckernas huvudsakliga resurser är text, notskrift och textrutor. Dessa resurser har regelbundna relationella funktioner med varandra och läsaren eftersom flera praktiska uppgifter ska utföras. Studien identifierar också flera textuella funktioner hos resurserna som förmedlar olika budskap, nämligen de pianocentrerade, not- och begreppscentrerade samt konventionscentrerade funktionerna. Resultatet diskuteras sedan i förhållande till tidigare forskning inom området. Kopplingar görs exempelvis till tidigare forskning kring studenters upplevda problem med musikteoretisk undervisning, däribland pianocentrism och överdrivet fokus på särskilda genrer, samt till tidigare forskning om praktiskt omsättande av musikteori. / The purpose of this study is to analyse how music theory textbooks are designed regarding practical and creative use of music theory knowledge. Research into music theory education suggests that students and pupils appreciate when theoretical knowledge is put into practical and creative activities that also relate to their own musical practices. Pupils and students have perceived problems with music theory as a subject, including excessive piano centrism as well as lacking diversity and exclusive focus on European music. Other studies suggest that both students and teachers have perceived lacking integration between music theory and other subjects. This study uses a qualitative research strategy as well as a social semiotic perspective. The study analyses two music theory textbooks teaching harmonic theory from a Western perspective. The results show that the books’ main modes are text, musical notation, and text boxes. These modes have regular relational functions with each other and the reader since multiple practical exercises are to be accomplished. Additionally, the study identifies several textual functions that convey different meanings, namely the piano centric, the notation and term centric, and the convention centric functions. The results are discussed with regards to previous research in the field. For example, parallels are drawn between this study and previous research into students perceived problems with music theory education, including piano centrism and excessive focus on specific genres, as well as previous research into practical activities based on music theory.

Kompetens är ett omstritt begrepp, både inom forskningen och yrkeslivet, och är beroende av situation och kontext. Därav finns det inte alltid en gemensam uppfattning för vad som utgör kompetens. Denna kvalitativa studie syftar till att ge kunskap om kompetens och dess innebörd i platsannonser för Human Resource ("HR")-arbete inom den offentliga och privata sektorn. För att uppfylla detta syfte kommer denna uppsats använda textanalys för att identifiera förekommande kompetenser i undersökta platsannonser. Detta för att sedan tolka och analysera dessa kompetenser med utgångspunkt i Ellströms (1992) definition av kompetens tillsammans med Nilsson och Ellströms (2012) uppdelning av kompetens. Detta teoretiska ramverk används därmed för att tolka innebörden av de förekommande kompetenserna. Resultat av studien visar på att det inte finns några uppenbara skillnader mellan den offentliga och privata sektorn. De kompetenser som förekommer för HR-arbete kan tolkas som personlighetsfaktorer, sociala, kognitiva och affektiva faktorer av kompetens. Dessa kan därtill ses som relativt överförbara mellan olika yrken, utöver HR-arbetet. Studien visar även att studerade platsannonser, med förekommande kompetenser, snarare beskriver en viss typ av person än HR-arbetet, oavsett om den offentliga eller privata sektorn diskuteras. / Competence is a controversial concept, both in research and in professional life, and depends on the situation and context. As a result, there is often no common understanding of what constitutes a competence. This qualitative study aims to provide knowledge about competence and its meaning in job advertisements for Human Resource (“HR”) work in the public and private sector. In order to fulfil the purpose of this essay a textual analysis will be carried out. The reason for this is to identify existing competences in the job advertisements and then to interpret and analyse them based on Ellström's (1992) definition together with Nilsson and Ellström's (2012) division of competence. This theoretical framework is used to interpret and understand the meaning of the existing competences. The results of the study show that there are no obvious differences between the public and private sectors. The competences that exist for HR work can be interpreted as social, personal, cognitive and affective competences, which can be seen as relatively transferable between different professions, other than HR. The study therefore concludes that the competences that appear in the job advertisements studied describe a certain type of person rather than a job description of HR work, regardless of whether it is in the public or private sector.

No description available.