台灣的證券市場中，散戶投資人佔高達八成的比例，其在市場的參與程度影響證券市場的發展；本研究針對自民國七十九年市場崩盤後，散戶投資人繼續參與市場或離開市場的情況進行長達15年的追蹤分析。 研究發現民國79年2月12日的崩盤跌幅雖然曾高達83%，但是離開市場的比例並不大，高達九成的人在後續的年度仍然繼續進出市場，且其交易次數與平均交易金額都逐漸增強，顯示持續積極參與市場外，也是市場主要的穩定投資人；在分析中可以發現，不論在交易金額或交易次數的分析上，樣本群在市場崩盤後的各波段交易上，反應程度都比整體大盤投資人大。 對存活者、非存活者在崩盤前的交易次數、交易金額分析中，發現存活者為平均交易次數、金額較高者，但是變異數很大，且崩盤後後續交易記錄也顯示存活者群中，存在高交易次數、低單次交易金額與低交易次數、高單次金額兩類，與台灣證券市場散戶實證研究中，周轉率與報酬率呈U型分配，交易次數特別高及特別低的兩群樣本投資人，可能報酬較佳，所以得以存活於市場的情況相呼應。 / 80% investors in Taiwan Stock Market are individual investors. In that, their participations have great impacts to the stock market prosperity. This research focuses on the market crash which has happened since 1990 and tracks the individual investors’ trading activities of the following fifteen years. In research we found that, although the market index has decreased 83% since Feb.12, 1990, there are 90% individual investors remained trading in the market. Besides, we found the individual investors who keep trading (the survivor) increase both in their trading frequency and in trading amount which shows the survivors play an important role in the stock market during the following years. In further analysis, we also found the survivors had greater responses to the rises and falls of the stock market than total market individual investors’ average. When we analyze the survivors’ pre-crash characters, which showed survivors were those who had greater average trading frequency and average trading volume. Besides, there also existed big variances in the survivor group. Both evidences showed there existed survivors who were high trading frequency with low trading volume and those who were low trading frequency with high trading volume. These proved the prior research evidence of individual investors’ character that the return and trading frequency distribute as U shape in Taiwan stock market. Investors in highest trading frequency group and lowest trading frequency group could get better return to survive.

近年來，社會企業（Social Enterprise）與社會創業（Social Entrepreneurship）在全球形成一股風潮，這場新的公民自覺與自發的運動，不但模糊了社會與企業的界限、轉化了非營利組織的思維，甚至改變了政府的公共政策。社會企業在國際間（尤其是英、美、南亞等國家）已被證明為一個可擴張與永續經營的商業模式，更提升了社會公益組織的財務自主性。 當社會企業領域擁有足夠數量的創業家後，其他各種資源也會陸續出現、提供「後勤補給」給在第一線解決社會問題的創業家們。這些社會企業生態系中的資源大致可分為四大角色：概念推廣、社群建立、財務支持、及能力建置。一個擁有各項資源的的生態系統，才可加速社會企業的形成與擴展，提升社會創業家的執行力。 在台灣，社會企業生態系尚未健全，個案公司-社企流於2012年2月正式創立，在台灣致力於推廣、連結並支持社會創業，以達成社企流的願景：成為打造美好世界的行動引擎。創立至今，社企流透過三階段的發展，橫跨生態系多種角色：（1）作為「知識中心」，透過網站內容與出版物為讀者彙整社會創新與社會企業相關資訊，從最新趨勢、案例分析、到各方觀點與評論都一應俱全，降低讀者搜尋成本；（2）作為「交流中心」，透過舉辦論壇、實用工作坊、多元小學堂、與知性小沙龍等活動，讓有志投入社會企業的人不僅吸收知識，也能彼此結識，串連台灣社會企業人脈與資源；（3）社企流最新成立的「育成中心」，匯聚各項創業所需資源，支持社企創業家把點子化為行動，創造社會與環境的正向改變。 本研究透過陳威如與余卓軒（2013）所著的《平台革命》一書中的分析架構，辨識出社企流在三個階段分別接觸的五大利害關係人（價值交換對象），以及平台的商業模式分析。進而，利用邱志聖（2005）的策略行銷4C探討社企流和各價值交換對象之間的關係，以及交換對象彼此之間的關係。最後總結，社企流為持續擴大影響力，達到「推廣、連結並支持社會創業的使命」，應致力於學者和讀者之網路效應，並注重贊助企業的C4和創業者的C3，如此一來，社企流的平台模式將更完整，和各價值交換對象之關係也更緊密、不可取代。

近年來平台商業模式與網路交友的盛行，使得許多網路交友平台應運而生。平台的收費模式不以傳統使用者付費的觀念建立，而是以整體平台的互動作為收費的考量，以較優惠或是免費的方式來吸引會引起正向跨邊網路效應的使用者加入，讓他們作為平台的被補貼方，藉此吸引平台的付費方群體加入。 本研究以雙邊平台的觀點來研究網路交友平台是如何設計讓使用者願意加入此平台、如何設計互動機制讓平台上雙方群體進行互動，如何訂定合適的管制讓使用者能方便使用並信任此平台上使用者的真實性，讓適當的顧客匯集。即使同為網路交友平台，其交友的目的、交友的模式也有所不同，因此本研究先探討各交友平台是如何設計互動模式，來促進使用者間的交流，並比較各平台的不同之處。 理解平台的互動機制後，接著探討平台的補貼準則。因為各網路交友平台的設計不同也使得補貼準則有所差異，透過文獻裡所述的補貼準則來分析平台是透過哪種方式來向使用者進行收費，以及分析使用者願意支付費用的原因。 透過幾個交友平台的個案分析，本研究觀察到雖都為網路交友平台，但是其交友的機制都會因其設計理念、交友目的而有所不同。因此本研究整理出哪些補貼準則被應用在網路交友平台上，而各交友平台如何設計收費時機在互動模式上，以理解網路交友平台的整個收費訂價的方式。 / Platform business model and online dating has become popular in recent years, therefore more and more online dating platforms are being set up. Platform pricing model is not set up by user charge alone, how users interact on the platform is also considered. Platform controller attract users who can cause positive cross-side network effect by offering them better price so that they can attract users who are willing to pay the fee. This research depends on two-side market theory to explain how online dating platforms attract users to enter their platforms, design interaction mechanism and set rules to allow users to use platforms easily. Depending on different dating purposes, every online dating platform has its own design. Therefore, this research discusses how different online dating platforms design interaction mechanism and compare the differences between them. After understanding how platforms design interaction mechanism, platform pricing model is then discussed. Every platform has its own pricing model, because of different design. This research analyzes platform pricing model by subsidy rules from previous studies, and why users are willing to pay. By analyzing several online dating platform cases, this research concludes that platforms have different interacting mechanisms because of website design purpose and user dating purpose. This research demonstrates which subsidy rules are used on online dating platform and how these platform design charge timing in order to understand online dating platform pricing model.

Given the high penetration rate of Facebook and more than 10 million daily active users in Taiwan, the subject of Facebook became an important focus of study. This thesis attempted to examine how factors such as gender and gender, time spent on Facebook, personal privacy orientation, knowledge, negative experiences and privacy concerns would predict users’ profile privacy settings and their use of privacy protection strategies. By utilizing the Communication Privacy Management theory (CPM), individuals and collectives would develop the rules, known as boundary. In the process of managing one’s privacy, they would coordinate the boundary and also mitigate the disruption to the rules established, known as boundary turbulence. A survey of 1,102 Facebook users in Taiwan through an online questionnaire was conducted over a two-week period from April 29 – May12, 2014, and yielded a confidence level of 95% and a 3% confidence interval. Results showed that 48.6% of respondents were males, while 51.4% were females. Respondents that fell between the age group 25-34 also made up the biggest group among users. Respondents had spent an average of 4.71 years on Facebook at the time of the study, and reported that they spent an average of 3.06 hours on Facebook per day. Facebook users in Taiwan were privacy-oriented, had partial knowledge to Facebook’s privacy policy, and were concerned about their privacy on Facebook, particularly how Facebook utilized their personal user information. As for negative experiences users had on Facebook, over three quarters of them reported the negative experience of being invited into the spammed shopping groups. Respondents also utilized different privacy settings based on the nature of the information on their profiles. Through performing linear hierarchical regression analyses, results showed that gender, time spent on Facebook, users’ personal privacy orientation, knowledge toward Facebook’s privacy policy and negative experiences served as predictors to the strictness of users’ profile privacy settings. On the other hand, gender, age, knowledge toward Facebook’s privacy policy, negative experiences and privacy concerns served as predictors for users’ privacy protection strategies. This thesis contributed to the current research pool in the following ways. First of all, the sample in this thesis was representative of the population of daily active users in Taiwan. Secondly, while numerous previous studies have focused on predicting users' privacy management via privacy settings or the frequency of updating their privacy settings as dependent variables, this thesis also considered privacy protection strategies, such as deleting Facebook friends, un-tagging photos, and turning off cookies on computers. Thirdly, this thesis also considered users' negative experience on Facebook, and confirmed that it was a significant predictor to both users’ privacy settings on profiles, and privacy protection strategies. Keywords: Communication Privacy Management theory (CPM), Facebook, privacy, boundary management, Taiwan

Short of dramatic protests, Chinese citizens do not have much recourse against unscrupulous manufacturing companies who produce defective or unsafe products. The Great Wall web and app based platform empowers Chinese citizens to hold manufacturers accountable for the true costs of their own neglectful and sometimes endangering conduct. The Great Wall corrects the injustice of companies passing the costs of their negligence on to consumers while reaping unmitigagted profits. The Great Wall achieves this by offering a suite of services and tools that effectively unites similary affected consumers, aggregates their legal retainer fees thereby reducing the costs associated with legal proceedings and connects them with legal representation that will facilitate highly efficient legal negotiations on their behalves. The Great Wall is the first non-profit social venture supporting the Chinese Government’s efforts to foster accountability among manufacturers and meet the demand for a safer and higher quality marketplace for the Chinese population. Key Words: Non-profit social venture, Manufacturer negligence, Accountability, Consumer rights, Legal retainer, Mainland China.

從1990年代中期開始，大陸沿海區域多數從事以「加工貿易/出口導向」為主的勞力密集製造業，逐漸成為創造大陸的「出口奇蹟」，從而締造了經濟持續高速增長的要角。在這群企業當中，台商顯然是居於最中堅的族群。但在2000年代中期之後，國際、國內經濟形勢丕變，讓這些企業路面臨日益沉重的生存壓力。本文認為，擺在它們面前的主要有三條出路：轉型升級、區域遷移、不然就得走向倒閉。這些面臨轉型升級壓力下的企業將如何抉擇？產業轉型升級理論上是它們的優先選項，但為何多數企業都並未積極響應？它們又為何在經歷觀望之後，選擇內遷式的區域遷移？這是本研究希望探討的主題：企業將如何抉擇？影響企業選擇的因素有哪些？政府扮演的角色為何？政府又如何影響企業決策？ 在影響企業選擇動力方面，本文整理出三組動因，一是企業組織內部的變動，包括成本考量等，二是企業所處的技術環境，主要是外在市場、產業鏈等的因素，三則是企業所處的制度環境，主要是企業與當地政府的關係。從上述三組變動因素出發，本文將透過田野調查及問卷訪談等方式，以解析台商面臨升級轉型或區域移轉時的策略選擇，並進一步耙梳不同區域、不同產業別及不同企業規模的可能選擇。

白色恐怖政治案件是國民黨為反共而產生的政治產物，1950年代台灣省工委會相關政治案件可說是國民黨政府「反共抗俄」實質績效之一，欲了解國民黨政府在1950年代如何將台灣建立成其宣傳的「反共抗俄復興基地」，就必須對省工委會相關政治案件作一番了解，於此不僅能探究出國民黨政府對於「反共抗俄」國策的落實面，更能從中窺見國民黨政府如何藉製造政治案件以確立其在台灣之政權。且國民黨政府在1949年以後的台灣社會塑造一個「恐共」的氛圍？ 筆者希望藉由探究這段國家利用公權力迫害基本人權的歷史，唯有體現國家暴力以何種方式迫害人民的基本人權，才能夠真正記取歷史教訓，珍惜基本人權並極力保護這個普世價值，這是本論文的宗旨也是努力的方向。

本研究首先從韓劇發光發熱的現象中，反思台灣電視劇近幾年來的發展，發現台灣電視劇產業面臨諸多窒礙與難題，然在政府推動文化創意產業之際，電視劇實是相當具有外銷潛力的文化產品。要加強外銷，首先要作的便是提升本土自製電視劇產品與品質。 　　因此，本研究援用文化經濟的理論角度剖析具文化特質的電視劇，包含文化投資心態、文化產業政策之擬定、文化經濟具有之特質等，透過理論的分析，深入了解電視劇的文化與經濟價值。 　　研究方法方面，本研究以文獻分析及深度訪談雙重研究方法，對台灣電視劇發展進行多元且深入的解析。 　　有鑒於韓劇在亞洲市場獲得極大的成功，本研究希冀從韓劇發展模式中獲得啟發，因此，藉由比較分析台灣與韓國電視劇之電視生態、節目製播法規、文化產業政策、節目特色與經濟效益等，發掘台灣電視劇發展之困境與難題，並找尋可向韓劇取經之處。 　　而為求能更深入了解台灣電視台業者經營電視劇之實際狀況，研究者以深度訪談的方式訪問電視台從業人員以獲得內部資訊。 　　結合韓劇的發展經驗與訪談電視台從業人員的結果，本研究提出革新我國電視劇之建議，包含提升我國自製電視劇產量與品質，及促進節目出口。最重要的是需要產、官、學、民四者的搭配，政府單位必須打造適合產業發展的環境、擬定促進產業發展的條例；學術界也必須與產業合作，進行戲劇節目產銷相關之研發工作、培育產業需要的人才；民間也需要支持本土戲劇節目、投入產業價值鏈的操作、活絡產業資金。 / Due to Korean culture content industry produces huge amount of values, and Korean drama is one of the most important culture products exported, so this study would analyze the policy of culture content development in Korea in order to capture some guides that we can learn how to improve Taiwan TV producing and marketing from their experiences. This study would focus on how to raise the amount and quality of Taiwan self-produced television drama. The study-method used are literature-analyzing and profound interview of Taiwan TV personnel. We find that Korean dramas were produced in rational competition structure. And Korean government have well-designed producing-marketing policy. So, not only the competition structure but also the government protection policy, both lead Korean drama develop well. Moreover, the genre of Korean drama has high cultural correlation with other Asian countries, it is also the key success factor. By profound interview of Taiwan TV personnel, this study finds that there are many problems in producing and marketing our TV drama. Like limited producing cost, the lack of original script, the lack of enough professional personnel, the lack of program survey, etc. In order to create cultural economics by TV drama, this study combines the analysis of Korean drama and profound interview of Taiwan TV personnel, and advocates advises to reform Taiwan self-produced TV drama. These advices are proposed below. In raising the amount and quality of Taiwan self-produced TV drama: search more gateways to increase producing expenses、enlarge the script space and theme of TV drama、institute performing arts education、establish related regulations by government、further program survey、quality control of program-producing organization. In pushing programs exported: capture the critical juncture of increasing needs of Asian cultural goods and grasp the cultural proximity with other Asian countries、increase international media cooperation、establish Taiwan drama brand and position, etc. The most important is that government、industry、academic community、general public should struggle together because the benefit created by TV drama would spread all.

近來氣候異常與極端氣候災害發生的頻率不斷上升，為了解氣候變遷對我國經濟成長是否有影響，本文採用臺灣1961年至2010年共50年的氣溫、雨量等氣候資料，以及淨固定資產形成、儲蓄率和人口為解釋變數，來探討同時期的全國和農業部門經濟成長是否受到氣候變遷的影響。 實證結果顯示，臺灣近50年來的年平均氣溫有上升情形，且其變異程度和全距皆減少，顯示氣溫往高溫集中，確實存在暖化現象。而年平均降雨量、其變異程度以及全距，都有上升傾向，表現出臺灣降雨量有增加趨勢，且降雨的變動幅度也上升，代表氣候波動幅度增大。依ARMAX模型檢測得知，氣候因子並不顯著影響全國的經濟成長和農業部門的經濟成長，而是經濟解釋變數較顯著，故應以經濟因子來解釋經濟成長較為恰當。

The main purpose of this thesis is to explore the innovative product in such processes as adaptation and its first step in the international market. The most successful sector of international business between Russia and Taiwan is IT business. Contents of this thesis can be divided into four parts. First part reveals the importance of innovative idea in the new product development and its analysis according to the marketing strategy. Meanwhile, it also highlights potential problems with the introduction of the new product in the international market. In the second part the author reviews the market of IT-technologies in Russia and in Taiwan as well, moreover there is shown the trade and economic situation between Russia and Taiwan. The third part is devoted to detailed analyze of one Taiwanese company and its products, which are aggressively promoted in Russian Federation nowadays. And the last part summarizes the whole research conclusions and suggests the complex program for introduction and promotion of innovative products in international market. There is no doubt that innovations are the only way to maintain the high development rate and profitability level. The issue of new product development is one of the most important points in successful company strategy. Moreover, consideration of this issue is very important to understand the economic cooperation between Russia and Taiwan.