Purpose The purpose of this study is to investigate how companies can use VR-commercials and commercials to influence brand image. Furthermore, the purpose is to identify which factors in these medias that affect brand image as well as account for the differences between these two medias. Research questions How can companies use VR-commercials and commercials to influence brand image? Which factors affect brand image through VR-commercials and commercials and what is the differences between these two medias? Result VR-commercials and commercials make it possible to influence the brand image. The essay also mentions the identified factors that affect the brand image which are environment, telepresence, memories and associations, noise and disturbances, barriers and music. Contribution The study describes how companies can use VR-commercials and commercials to influence an individual's brand image. The study clarifies the differences between the two medias and the factors that influence the brand image of the interviewees. An analysis model is presented since a gap in the existing knowledge in communications theory was discovered / Problemställning Kommer dagens reklamfilmer vara tillräckliga för att få kunden att lyssna till företag eller kommer det krävas mer av deras marknadsföring för att företag ska lyckas nå ut till sina kunder? Syfte Syftet med denna studie är att undersöka hur företag kan använda VR-reklam och reklamfilm för att påverka varumärkesimagen. Vidare är syftet att identifiera vilka faktorer i dessa medier som påverkar en individs varumärkesimage samt redogöra för eventuella skillnader de två medierna sinsemellan. Frågeställningar Hur kan företag använda VR-reklam respektive reklamfilm för att påverka varumärkesimagen? Vilka faktorer påverkar varumärkesimagen via VR-reklam respektive reklamfilm och vad skiljer dessa medier åt? Resultat Genom VR-reklam och reklamfilm går det att påverka varumärkesimagen. I uppsatsen nämns även de identifierade faktorer som har påverkan på denna vilka är miljö, telenärvaro, minnen och associationer, brus och störningar, barriärer och musik. Kunskapsbidrag I studien beskrivs hur företag kan använda VR-reklam och reklamfilm för att påverka en individs varumärkesimage. I studien klargörs de skillnader som finns mellan medierna och vilka faktorer som har påverkat intervjupersonernas varumärkesimage. En egen analysmodell presenteras då en lucka i den befintliga kommunikationsteorin upptäcktes.

Abstract When we paint a nebulous future of tomorrow based on the research dictated by the available resources, we see a marathon run for the future that instigates new opportunities for the automotive industry with additive manufacturing. Cars of today are a product of subtractive manufacturing; but in future 3D printing would empower us to define a novel architecture that provokes the construction of the interior, exterior and the powertrain in one piece allowing us to celebrate the marriage between all three key components. Project UNO, meaning - ‘one’, exhibits this new architecture through a semi-autonomous concept that exaggerates the feeling of sportiness with a suspended cabin. In the autonomous mode the cabin moves around in the boundary of the exterior to enhance the g-forces by thrusting the cabin forward while accelerating, backward while braking and tilting while cornering. Therefore, the sporty nature of the design can be celebrated actively in both modes. Inspiration and Method The process was cut up into two palpable routes. The former dealt with a system level approach where the present cardinal building blocks of automotive manufacturing were rearranged with the new cues derived from additive manufacturing techniques to render a new system level solution. The later was aimed at advocating a tangible solution that best delineated this idea. Ten radical themes were generated that helped showcase the marriage between the three key components - exterior, interior and powertrain. The final theme was inspired by the analogy of an egg where the yolk moves freely within the egg white. This metaphor was then applied to the cabin experience in the autonomous mode. The occupant in the manual driven mode can cherish the full potential of the car to procure a sporty experience outside the city. While in the city, the autonomous mode seizes control and instigates the movement of the cabin within the perimeter of the exterior to amplify the g-forces by thrusting the cabin forward while accelerating, backwards while braking and tilting it while cornering. Result Concept UNO celebrates the marriage between the exterior, the interior and the powertrain that best encapsulates the process of additive manufacturing where cars would be grown and not assembled. The interior tub is reposed inside the exterior shell with the aid of six mechanical joints and is not adhered to the floor of the car. The gap around the cabin exaggerates the feel of a floating island that can shift freely. The cabin is composed of smart glass which renders opaque when an electric current is passed through it and turns transparent when the car is parked gravitating people to yield a glimpse of the interior. The bottom of the cabin is reflected by the gloss finish of the chassis unit that amplifies the floating feeling. A warm white was used to grant the concept a more puristic look while making it seem warm and friendly. The idea was then showcased through a 1:4 scale model printed in one piece using a Selective Laser Sintering (SLM) technique.

Made available in DSpace on 2015-04-14T13:53:48Z (GMT). No. of bitstreams: 1 438707.pdf: 195977 bytes, checksum: 12218ebeb3b7d4c767446a235be758a7 (MD5) Previous issue date: 2012-03-20 / Introduction : The hormonal changes associated with menopause are able to modulate functions that are important for the central processing of verbal information.Objective : To evaluate the relationship between complaints of speech understanding and central auditory processing and cognitive function inpostmenopausal women.Methodology : The study included 92 postmenopausal women (45-60 years), which were classified into two groups according to presence or absence of complaints of difficulty understanding speech. All were right-handed, had normal hearing or mild sensorineural hearing loss and underwent bilateral hearing evaluation (otoscopy, impedance and ipsilateral and contralateral acoustic reflex, audiometry and speech audiometry), central auditory processing tests (dichotic consonant-vowel, Sequence Pattern frequency and Duration) and cognitive tests (Trail A and B, BDI, Procedure Brow Peterson, Stroop, divided and sustained attention).Results : 63% of women complained of speech understanding. The experimental groups showed no significant differences in demographic variables, hearing assessment or evidence of central auditory processing. However, women with complaints of speech understanding had poorer performance on tasks Trail B, Brown Peterson (interference motor), sustained attention (concentration) and Stroop(color-word), and higher scores on the BDI.Conclusions : Most women in post-menopausal women complain of speech understanding, which are associated with changes in cognitive domains potentially involved in central auditory processing, as processing speed, attention and working memory. / Introdu??o : As altera??es hormonais relacionadas ? menopausa s?o capazes de modular fun??es que s?o importantes para o processamento central de informa??es verbais.Objetivo : Avaliar a rela??o entre queixas de compreens?o de fala e o processamento auditivo central e fun??es cognitivas em mulheres p?s-menop?usicas.Metodologia : Participaram deste estudo 92 mulheres p?s-menop?usicas (45 a 60 anos), as quais foram classificadas em dois grupos de acordo com a presen?a ou aus?ncia de queixa de dificuldade de compreens?o da fala. Todas eram destras, tinham limiares auditivos normais ou leve perda neurossensorial e foram submetidas a avalia??o auditiva bilateral (meatoscopia, imitanciometria, audiometria tonal e logoaudiometria), testes de processamento auditivo central (Dic?ticos Consoante Vogal, Sequ?ncia de Padr?o de Frequ?ncia e de Dura??o) e testes cognitivos (Trail partes A e B, BDI, Procedimento de Brow Peterson, Stroop, Aten??o dividida e sustentada).Resultados : 63% das mulheres apresentaram queixa de compreens?o de fala. Os grupos experimentais n?o mostraram diferen?as significativas em rela??o ?s vari?veis demogr?ficas, avalia??o auditiva ou provas de processamento auditivo central. Entretanto, mulheres com queixa de compreens?o de fala apresentaram pior desempenho nas tarefas Trail B, Brow Peterson (interfer?ncia motora), Aten??o sustentada (concentra??o) e no Stroop (cor palavra), al?m de escores mais elevados no BDI.Conclus?es : Grande parte das mulheres na fase de p?s-menopausa apresenta queixas de compreens?o de fala, as quais est?o associadas a altera??es em dom?nios cognitivos potencialmente envolvidos no processamento auditivo central, como velocidade de processamento, aten??o e mem?ria operacional.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-29T13:48:56Z No. of bitstreams: 1 DIS_ANTONIO_PAULO_SERPA_ANTUNES_COMPLETO.pdf: 636108 bytes, checksum: 79ed4c4f8b08b31e8a259e713d86c933 (MD5) / Made available in DSpace on 2017-06-29T13:48:56Z (GMT). No. of bitstreams: 1 DIS_ANTONIO_PAULO_SERPA_ANTUNES_COMPLETO.pdf: 636108 bytes, checksum: 79ed4c4f8b08b31e8a259e713d86c933 (MD5) Previous issue date: 2017-03-29 / This research aims to investigate how news companies use web analytics tools, the systems which collect, compile and generate their websites? audience reports. Through qualitative research conducted along the editorial offices of the Jornal NH (Novo Hamburgo/RS) and the Di?rio Ga?cho (Porto Alegre/RS) newspapers, the study observed the relationship between the adoption of audience measurement systems and the implementation of journalistic convergence processes in newsrooms, their incorporation to the editorial processes of the journalists and their influence in defining these organizations? business models. For the analysis, the Political Economy of Communication was approached with the intent of verifying whether such tools are used to maximize news companies? profits. The case studies showed that there is a balance between performing journalistic work and reaching more audience, as well as that the web analytics is a supporting tool for corporate decisions, influencing in the choices of business strategies to be adopted. / Esta pesquisa procura investigar como empresas jornal?sticas fazem uso das ferramentas de web analytics, os sistemas que coletam, compilam e geram relat?rios de audi?ncia de seus websites. Atrav?s da realiza??o de pesquisa qualitativa junto ?s reda??es dos jornais Jornal NH (Novo Hamburgo/RS) e Di?rio Ga?cho (Porto Alegre/RS) procurouse observar a rela??o entre a ado??o dos sistemas de medi??o de audi?ncia e a implanta??o de processos de converg?ncia jornal?stica nas reda??es, sua incorpora??o aos processos editoriais dos jornalistas e sua influ?ncia na defini??o do modelo de neg?cios dessas organiza??es. Para an?lise do tema, buscou-se uma aproxima??o com a Economia Pol?tica da Comunica??o, de modo a verificar se estas ferramentas s?o usadas como forma de maximizar os lucros das empresas jornal?sticas. Observou-se nos estudos de caso que existe um equil?brio entre fazer o trabalho jornal?stico e conquistar mais audi?ncia e ainda que o web analytics ? um instrumento de apoio para decis?es corporativas, influenciando na escolha das estrat?gias de neg?cios adotadas.

Submitted by PPG Ci?ncias Criminais (ppgccrim@pucrs.br) on 2018-05-08T14:30:33Z No. of bitstreams: 1 TESE - MARCELO ALMEIDA SANT ANNA - 2018.pdf: 2297983 bytes, checksum: e1d2f3ea90e44a6ed1626cb0bfdde1aa (MD5) / Approved for entry into archive by Caroline Xavier (caroline.xavier@pucrs.br) on 2018-05-14T13:17:08Z (GMT) No. of bitstreams: 1 TESE - MARCELO ALMEIDA SANT ANNA - 2018.pdf: 2297983 bytes, checksum: e1d2f3ea90e44a6ed1626cb0bfdde1aa (MD5) / Made available in DSpace on 2018-05-14T13:21:36Z (GMT). No. of bitstreams: 1 TESE - MARCELO ALMEIDA SANT ANNA - 2018.pdf: 2297983 bytes, checksum: e1d2f3ea90e44a6ed1626cb0bfdde1aa (MD5) Previous issue date: 2018-03-23 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / Doctorate thesis in Criminal Sciences, developed in Concentration Area Criminal System and Violence and linked in Field of Research Contemporary Legal-Criminal Systems. The analysis of the criminal field allows us to evidence the existence of a constitutional deficit, especially in the preliminary phase of the criminal process. Investigation, as a space of power and as a procedure for the production of truths, is not properly connected to the procedural stage, which ends up by broadening excessively discretion, producing unilateral knowledge. Adversary proceeding and right to a fair hearing are constitutional principles applicable to both stages of criminal prosecution, albeit at different intensity. Therefore, there is a need for a procedural interim period prior to the criminal complaint, made in the form of a preliminary hearing. In the end, the a result of reaserch allowed device a bill. / Tese de doutorado em Ci?ncias Criminais realizada na ?rea de Concentra??o Sistema Penal e Viol?ncia e vinculada ? Linha de Pesquisa Sistemas Jur?dico-Penais Contempor?neos. A an?lise do campo penal permite afirmar a exist?ncia de um d?ficit constitucional, especialmente na fase preliminar do processo penal. A investiga??o, enquanto espa?o de poder e enquanto procedimento de produ??o de verdades, n?o est? devidamente conectada ? fase processual o que acaba por ampliar demasiadamente a discricionariedade, produzindo um saber unilateral. O contradit?rio e a ampla defesa, por sua vez, s?o preceitos constitucionais aplic?veis a ambas as etapas da persecu??o penal, ainda que em intensidade diferente. Dessa forma, verifica-se a necessidade de um momento de interregno procedimental anterior ? den?ncia criminal, realizado na forma de audi?ncia preliminar. Ao final, como resultado da pesquisa realizada, elabora-se um projeto de lei.

Submitted by PPG Comunica??o Social (famecos-pg@pucrs.br) on 2018-05-11T19:42:14Z No. of bitstreams: 1 PAOLA_MARCON_DIS.pdf: 3054045 bytes, checksum: 647634382175e3d4968476feb1364846 (MD5) / Approved for entry into archive by Caroline Xavier (caroline.xavier@pucrs.br) on 2018-05-16T14:34:07Z (GMT) No. of bitstreams: 1 PAOLA_MARCON_DIS.pdf: 3054045 bytes, checksum: 647634382175e3d4968476feb1364846 (MD5) / Made available in DSpace on 2018-05-16T14:37:36Z (GMT). No. of bitstreams: 1 PAOLA_MARCON_DIS.pdf: 3054045 bytes, checksum: 647634382175e3d4968476feb1364846 (MD5) Previous issue date: 2018-03-28 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The present work investigates some changes which started to show up in television broadcasting after the media convergence and explores more specifically the relation of the television newscasts with their audience. The goal is to understand how the public participation occurs, to observe the actions taken by the newscast production in order to generate interaction and to identify if the internet engagement rates can be related to the audience rates of the main Brazilian free-to-air television newscasts. The proposition is to carry out a quantitative research, with statistical analysis of linear correlation, and qualitative, with content analysis (Bardin, 2009), using the data collected from June 27 to July 27, 2017, from news programs Jornal da Band and Jornal Nacional, in television and on the official pages of the programs on Facebook and Twitter. The public participates, collaborates and reacts in social networks, but the programs give little encouragement to the participatory culture, which can justify the positive linear correlations with intensities considered weak and moderate found among the television audience rates and the internet engagement rates. / O presente trabalho investiga algumas mudan?as que come?am a surgir na televis?o a partir da converg?ncia entre m?dias, e explora, mais especificamente, o relacionamento dos telejornais com seus p?blicos. O objetivo ? compreender como ocorre a participa??o do p?blico, observar quais as a??es realizadas pela produ??o para gerar intera??o e identificar se o engajamento na internet pode estar relacionado com os n?veis de audi?ncia dos principais telejornais da televis?o aberta brasileira. A proposta ? realizar uma pesquisa quantitativa, com an?lise estat?stica de correla??o linear, e qualitativa, com an?lise de conte?do (Bardin, 2009), dos dados coletados de 27 de Junho a 27 de Julho de 2017 do Jornal da Band e Jornal Nacional, na televis?o e nas p?ginas oficiais dos programas no Facebook e no Twitter. ? poss?vel dizer que o p?blico participa, colabora e resiste nas redes sociais, mas os telejornais pouco incentivam a cultura participativa, o que pode justificar as correla??es lineares positivas com intensidades consideradas fracas e moderadas encontradas entre a audi?ncia na televis?o e o engajamento na internet.

Made available in DSpace on 2015-04-14T13:33:07Z (GMT). No. of bitstreams: 1 451398.pdf: 671181 bytes, checksum: 9b2ce376bc2dfdff2a7a720c916e7210 (MD5) Previous issue date: 2012-04-27 / Introduction: In children, hearing loss can be a complication of Adenotonsillar Hypertrophy (ATH) due to upper airway obstruction with a corresponding middle ear effusion. Nonetheles, it is not clear if ATH can also lead to impairment of the inner ear. Objective: to detect and characterize hearing impairment in children with Adenotonsillar Hypertrophy.Methods: A case-control study in children with and without Adenotonsillar Hypertrophy. All subjects underwent tonal audiometry, impedance, transient otoacoustic emissions and distortion product otoacoustic emissions. Results: The study involved 32 children with ATH and 37 controls, from 5 to 13 years of age. There were no significant differences between groups regarding gender (p=0.763), age (p=0.349), weight (p=0,653) and race (0.285). Tonal audiometry was normal for both groups in both ears, although the ATH showed slight falls at high frequencies. Transient otoacoustic emissions (TOE) and distortion product otoacoustic emissions (DPOE) were present in both ears of the control group. In the ATH group, TOE were present in the right ear of all children but only in 30% in the left ear; DPOE were present in only 12%, but in 68% of the right ear. Conclusion: There is an association between Adeno-tonsillar Hypertrophy and hearing neurosensory impairment, identified in otoacoustic emissions but not in tonal audiometry / Introdu??o: Em crian?as, a perda auditiva pode ser uma das complica??es da Hipertrofia Adenotonsilar (HAT) devido ? obstru??o de vias a?reas superiores com consequente ac?mulo de secre??o na orelha m?dia (efus?o). Contudo, desconhecemos se a HAT tamb?m compromete a orelha interna. Objetivos: Identificar e caracterizar poss?veis altera??es auditivas em crian?as portadoras de Hipertrofia Adenotonsilar. M?todos: Trata-se de um estudo caso-controle no qual foram recrutadas crian?as com hipertrofia adenotonsilar e seus respectivos controles. Todos os sujeitos realizaram exames de audiometria tonal, impedanciometria, emiss?es otoac?sticas transientes e emiss?es otoac?sticas por produto de distor??o. Resultados: Participaram do estudo 32 crian?as com HAT e 37 controles com idades entre cinco e 13 anos, de ambos os sexos. N?o houveram diferen?as significativas entre os grupos em rela??o a g?nero (p=0,763), idade (p=0,349), peso (p=0,653) e ra?a (p=0,285). Em rela??o ? audiometria tonal, o grupo HAT n?o apresentou diferen?a entre o grupo controle em ambas as orelhas, por?m, o grupo com HAT apresentava discretas quedas nas altas frequ?ncias. As emiss?es otoac?sticas transientes (EOAT) e por produto de distor??o (EOAPD) estavam presentes no grupo controle e em estudo em ambas orelhas. No grupo HAT, as EOAT estavam presentes na orelha direita 100% das crian?as, mas apenas em 30% na orelha esquerda; as EOAPD estavam presentes na orelha direita de apenas 12% das crian?as, mas em 68% delas na orelha esquerda. Conclus?es: H? uma associa??o entre hipertrofia adenotonsilar e altera??es sens?rio-neurais da audi??o, identificadas nas emiss?es otoac?sticas, mas n?o na audiometria tonal

Made available in DSpace on 2015-04-14T13:37:23Z (GMT). No. of bitstreams: 1 397340.pdf: 2591843 bytes, checksum: 8e6699a7460a7e1cdae18fd3712b8d65 (MD5) Previous issue date: 2007-10-26 / Este estudo objetiva a verifica??o do aumento dos escores de compreens?o em leitura atrav?s da terapia fonoaudiol?gica com ?nfase no processamento auditivo em crian?as de 8 a 11 anos que apresentam dist?rbio do processamento auditivo. O grupo experimental foi constitu?do por 19 participantes que receberam tratamento durante 5 meses. Participaram do grupo de controle 21 participantes que n?o receberam tratamento fonoaudiol?gico. Os testes de processamento auditivo e de compreens?o em leitura foram aplicados em 2 momentos: antes e depois da terapia, para o grupo experimental, e na primeira e segunda avalia??o, para o grupo de controle. Os escores de compreens?o em leitura de ambos os grupos foram tratados estatisticamente, permitindo a corrobora??o da hip?tese desta pesquisa: a terapia do processamento auditivo melhora os escores em compreens?o leitora do grupo experimental, principalmente no teste de M?ltipla Escolha. O resultado da pesquisa constitui prova do processamento por distribui??o em paralelo, defendido pelo paradigma conexionista.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-06-03T17:52:41Z No. of bitstreams: 1 TES_ED_WILSON_FERREIRA_ARAUJO_COMPLETO.pdf: 1972357 bytes, checksum: 4d9e0eb196d98a851d34a1088e4b27e3 (MD5) / Made available in DSpace on 2016-06-03T17:52:41Z (GMT). No. of bitstreams: 1 TES_ED_WILSON_FERREIRA_ARAUJO_COMPLETO.pdf: 1972357 bytes, checksum: 4d9e0eb196d98a851d34a1088e4b27e3 (MD5) Previous issue date: 2016-04-07 / This thesis considers the participation of listeners in news programs of AM radio stations as a cultural practice. It aims to analyze the audience participation in these programs, in S?o Lu?s (Maranh?o, Brazil). It uses as the main theoretical and methodological axis Cultural Latin American Studies, with emphasis on the "night map" of Martin-Barbero. The concepts of orality and rhetorical dialogue with cultural studies with a view to explain the action of the audience in the dynamics of news programs. It uses of qualitative methodology tools to approach reality: documents, semi-structured interviews and listening daily. Interview 15 participants of the Society Listeners Maranhenses of Radio (TO ADD) and two presenters of news programs. The results show the classification of the audience members and seasonal listeners. In both, the major content in the shares is the life of the city of S?o Lu?s. The militants prefer to express themselves through live talks, by telephone, on almost all items on the agenda or introduced by them, in various programs and stations along day. They seek to convince their interlocutors, feel happy to talk and hear her voice, and aim the recognition of the presenters and the audience and they aim merit to conduct debates. Analyses of the field fumes lead to the definition of the militant audience in the following profiles and the corresponding sense made to the radio: encyclopaedic / pulpit; analytical and propositional / parliament; theme / forum; tipster / plaza; set of claims / administration, court, public prosecutor; angry / speaker; Mule / office; political / platform. Seasonal rarely speak only when they are provoked or instigated the subject at hand, the opinions, analyzes and interpretations of thepresenters and listeners. Prevails among seasonal participation through text messages via (ou by means) cell phone. The audience participation occurs in control scenario of stations by business groups, political and economic, religious and governmental. Browsing the "night map", based on diachronic and synchronic movements by moments and mediations, highlights the participation in the formation of a cultural audience practice, tailoring the information fabric of the city. / Esta tese compreende a participa??o dos ouvintes em programas jornal?sticos das emissoras de r?dio AM como uma pr?tica cultural. Tem como objetivo analisar a participa??o da audi?ncia nesses programas, no munic?pio de S?o Lu?s (Maranh?o-Brasil). Emprega como principal eixo te?rico-metodol?gico os Estudos Culturais latino-americanos, com ?nfase no ?mapa noturno? de Mart?n-Barbero. Os conceitos de oralidade e ret?rica dialogam com os Estudos Culturais na perspectiva de explicar a a??o da audi?ncia na din?mica dos programas jornal?sticos. Utiliza instrumentos da metodologia qualitativa para aproxima??o da realidade: documentos, entrevistas semi-estruturadas e di?rio de escuta. Entrevista 15 participantes da Sociedade dos Ouvintes Maranhenses de R?dio (SOMAR) e dois apresentadores de programas jornal?sticos. Os resultados apontam a tipifica??o da audi?ncia em ouvintes militantes e sazonais. Em ambos, o conte?do majorit?rio nas participa??es ? o cotidiano da cidade de S?o Lu?s. Os militantes preferem se expressar atrav?s da fala ao vivo, por telefone, sobre quase todos os assuntos em pauta ou introduzidos por eles, em v?rios programas e emissoras ao longo do dia. Eles buscam convencer os seus interlocutores, sentem prazer em falar e ouvir a pr?pria voz, visam o reconhecimento dos apresentadores e da audi?ncia e almejam o m?rito de conduzir os debates. As an?lises das emana??es do campo levam ? tipifica??o da audi?ncia militante nos seguintes perfis e o correspondente sentido constru?do para o r?dio: enciclop?dico/p?lpito; anal?tico-propositivo/parlamento; tem?tico/f?rum; palpiteiro/pra?a; reivindicat?rio/administra??o, tribunal, Minist?rio P?blico; indignado/alto-falante; mula/gabinete; pol?tico/palanque. Os sazonais falam raramente, apenas quando s?o provocados ou instigados no tema em pauta, pelas opini?es, an?lises e intepreta??es dos apresentadores e dos ouvintes. Predomina entre os sazonais a participa??o atrav?s das mensagens de texto via telefone celular. A participa??o da audi?ncia ocorre no cen?rio de controle das emissoras por grupos empresariais, pol?ticos e econ?micos, religioso e governamental. A navega??o no ?mapa noturno?, com base nos movimentos diacr?nico e sincr?nico pelos momentos e media??es, evidencia a participa??o na forma??o de uma pr?tica cultural da audi?ncia, costurando o tecido informativo da cidade.

There is a crucial need for real time detection and diagnosis in digital mammography. To date, most computer aided analysis applications are software driven and normally require long processing times. Digital filtering is often the initial stage in processing mammograms for both automated detection and tissue characterization, which relies on Fourier analysis. In this research the main objective is to lay the groundwork for converting software driven mammography applications to hardware implementations by using Application-Specific Integrated Circuits (ASICs). The long-term goal is to increase processing speed. This research focuses on achieving the main objective by using one specific mammographic image processing application for demonstration purposes. ASICs offer high performance at the price of high development costs and are suitable for real time diagnosis. In this research, we develop a behavioral VHDL model of a specific filtering algorithm. Automatic Design Instantiation System (AUDI)8, a high level synthesis tool is used to automatically synthesize an RTL design from the model. A floating point behavioral component library is developed to support the synthesis of the filtering algorithm. The work shows that the hardware output is identical to the software driven output at when considering eight-bit accuracy and shows only rounding errors at higher storage capacities.