Made available in DSpace on 2014-06-12T23:14:28Z (GMT). No. of bitstreams: 2 arquivo4211_1.pdf: 1472666 bytes, checksum: 1b7fb2d1cb0b5564e9752ddf0c7f2d17 (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2009 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / O objetivo deste trabalho é apresentar uma discussão do conceito de confiança nas relações amorosas, que possa ser útil às novas inquietações e indagações sobre as relações afetivas da contemporaneidade, considerando-se os atuais padrões de relacionamentos adotados. Para tanto, partiu-se de alguns autores que contribuíram na elucidação do tema no âmbito das Ciências Sociais: Georg Simmel, Michel Foucault, Niklas Luhmann, Zygmunt Bauman e Anthony Giddens. Em Georg Simmel, podem-se apontar três possibilidades para pensar o problema da confiança nas relações amorosas: 1. o surgimento de uma moral geral-particular resultaria no reconhecimento mútuo entre homens e mulheres, viabilizando a confiança entre eles, 2. as mulheres conquistariam a liberdade social , através da repetição da objetividade criada pelo homem. Neste caso, a confiança seria restrita ao âmbito público e 3. as mulheres seriam capazes de combinar os elementos subjetivos e objetivos, sendo a confiança no amor possível apenas entre elas. Os homens viveriam então, num estado solipsista. A confiança nas relações amorosas, em Michel Foucault, poderia ser extraída de uma determinada formação discursiva, e criada pelas subjetividades dos objetos do mundo, e, portanto, variante e envolvido tanto pelas práticas de sujeição quanto pelas de liberação. Segundo Niklas Luhmann, a confiança é importante porque reduz a complexidade social. Nas relações amorosas, esse conceito deve ser visto a partir de sua teoria dos sistemas ou perspectiva neo-funcionalista. A fragilidade das relações amorosas no mundo contemporâneo é refletida na sensação de perigo que depende da ação de terceiros ou de fatores sociais o que pode levar o indivíduo a correr o risco resultado da decisão do agente e envolver-se menos. Superando-se esta possibilidade da relação entre risco e perigo, o amor seria transformado em confiança, esvaziando-se. Para Zygmunt Bauman, o amor líquido é definido por relações de interesse e de extremo egoísmo. As relações afetivas são comparadas às bolsas de valores, e a confiança costuma ser transformada em desconfiança, em um curto período de tempo. A durabilidade e a estabilidade das relações são trocadas pela preocupação do indivíduo em conectar-se à rede narcísica do mundo contemporâneo. Com uma visão mais otimista acerca do amor, e pode-se dizer aqui, da confiança nas relações amorosas, Anthony Giddens parte da democratização da vida pessoal, enfatizando as conquistas das mulheres e a combinação entre equidade, liberdade e autonomia. Ao final da análise deste trabalho, a fidelidade evidenciou-se como um elemento central da confiança nas relações amorosas. Tentou-se, portanto, apresentar algumas categorias que pudessem refletir as motivações dos indivíduos relativas à infidelidade: 1. Desejo (necessidades biológicas e psico-sociais), subdivido em: a) Desejo sexual e b) Desejo-paixão; 2. Reconhecimento social/não reconhecimento social; 3. Manutenção da relação; 4. Combustível da relação; 5. Teste; 6. Auto-encorajamento para terminar a relação; 7. Forma de encorajar a(o) parceira(o) para terminar a relação; 8. Razão instrumental; 9. Vingança e 10. Sistema Social. Essas categorias foram criadas para iluminar o debate sobre a contraditória valorização da fidelidade e sua negativa empírica no mundo hodierno, e enfatizar a necessidade de re-pactuar o vínculo amoroso, admitindo que o amor possa ser suplantado, considerando as elevadas chances do esvaziamento do sentimento, mas preservando os sentidos de amizade e de humanidade

In this thesis theoretical meaning of the concept of individualization is examined. Compilation and comparison of the concepts of individualization as they are understood by Ulrich Beck, Zygmunt Bauman and Anthony Giddens are put forward. Critiques of the concept of individualization are analyzed with focus on controversial issues of the concept of individualization. The analysis shows four types of objections: 1. Concepts of theorists of individualization are not based on empirical research, therefore they do not match the reality correctly. 2. In the conceptions of theorists of individualization, the individuals seem to be independent on the culture and on other people. 3. Social classes and gender status to some extent still affect the life of the individuals. 4. Individualization does not have the same effect on everybody. The analysis also shows that the controversial issues are the result of different meaning which give to the individualization creators of the concept and its critics. Theorists of individualization understand the individualization as macro-social phenomenon, whereas critics of individualization understand the individualization as the change of life and behaviour of the individuals due to the effect of various ambivalent processes. The question, how to connect those meanings...

This study examines a late-modernity model of society where consumption is the conduit through which individuals meet society. This model is contrasted with Wilkinson's (1991) model that sees the community as the place where individuals make contact with society. Using Brown et al.'s (1996) Outshopping Index, residents of two rural Mississippi Delta communities were asked how often they shopped for 30 consumable items outside of their communities both in 1996 and again in 2007. Logistic regression demonstrates a significant interaction effect between year and outshopping such that outshopping was significantly and positively associated with community sentiment in 1996 but not in 2007. Such a transformation in the locus associated with consumption habits and community can be explained as an effect of globalization on rural residents during the period under observation. The results may be indicative of larger shifts in society as described by Bauman (2007), who argues that late modernity is a shift from mass consumer society to a society of consumers. This shift changed the meaning of community, eroding its traditional function as a point of access to society. Hyper-individualized consumption now serves this role. Though acknowledging that community is not a phenomenon exclusive to rural communities, I contend that they serve as ideal natural laboratories for observing late-modern societal shifts.

Our modern society is based on a culture of consumption, where individuals are in an on- going search for self-realization through consumption. But in a society with buzz a of commercials and information, a society where media users are getting more critical towards commercialized messages it’s harder for companies to be heard. To be heard, companies need to create messages that their customers choose to listen to. Content marketing is a marketing strategy that aims to do just that. The purpose with this study is to get a deeper understanding of content marketing as a phenomenon within a consumption society by studying IKEAs series Vad gafflar ni om?. The study has a starting point in Bauman’s theories about consumption life, Giddens theories about the reflexive self, Jenkins theories about convergence culture and Faircloughs critical discourse analysis. The critical discourse analysis was made through Faircloughs three-dimensional conception of discourse, which is a model consisting a linguistic analysis of the text, the discourse practise and the social practice. To get a deeper insight in the reception of the text, qualitative interviews with text consumers where also made. The result of the analysis showed that different types of identities and norms where presented by IKEA in the series, which all could be achieved through consumption. The text consumer is most likely influenced by the ideology consumerism, which can be why they agree with how IKEA present different identities. IKEA presents a narrow image of the typical swede, where that are presumed to be middle class and own their own house. A distinct promotion discourse could not be identified, although a consumption discourse was identified throughout the series. The text consumers felt that the content was mostly entertaining and educating, which could be the result of the non-exiting promotional discourse but also the use of an entertaining-genre. The text consumers were also positively disposed by the content that can be, in comparison to Grusells study, because they choose to see it by themselves.

In this thesis I reframe theories of love-relationships in late modernity (by Anthony Giddens, Zygmunt Bauman and Ulrich Beck & Elisabeth Beck-Gernsheim) in relation to a general framework of discursive theory (inspired by Michel Foucault). I suggest that current developments and contradictions in the field of love-relationships with advantage can be understood in terms of discourse and discursive conflict. Utilizing the discursive framework, I conceptualize two conflicting discursive regimes (as romantic love and individualized freedom), and their components. With these components in mind, I explore how contradicting discursive components are problematized in established risk-discourse, using cases of popular culture as illustrative reference. Risk-discourses force short-term practical solutions, and put pressure on further discursive change by inducing anxiety and cognitive dissonance. Future discourse will have to adapt to several conditions, including the (in)compatibility of discursive components, how well practical strategies work out, how social interaction is organized, and how discursive deconstruction unavoidably have consequences for the fundaments of love itself. / I uppsatsen omtolkar jag senmodernitetsteorier om kärleksrelationer (av Anthony Giddens, Zygmunt Bauman och Ulrich Beck & Elisabeth Beck-Gernsheim) till ett generellt diskurs­teoretiskt ramverk (inspirerat av Michel Foucualt). Uppsatsen redogör för hur samtida utvecklingar och motsättningar inom fältet kärleksrelationer med fördel kan förstås i diskursteoretiska termer. Med hjälp av detta ramverk utvecklar jag två diskursiva regimer och deras respektive komponenter (konceptualiserade som romantisk kärlek och individualiserad frihet). Med dessa komponenter i åtanke granskar jag hur konflikterande komponenter problematiseras genom etablerade riskdiskurser, med fallstudier av populärkultur som illustrativa exempel. Jag menar att att dessa riskdiskurser driver fram kortsiktiga praktiska lösningar, och orsakar ångest och kognitiv dissonans vilka motiverar ytterligare diskursiva förändringar. Kommande diskursiva förändringar måste förhålla sig till flertalet omständig­heter inklusive diskurskomponenternas (in)kompabilitet, huruvida praktiska lösningar är hållbara, hur social interaktion organiseras i allmänhet och hur diskursiv dekonstruktion oundvikligen får konsekvenser för kärlekens fundament.

Den här uppsatsen analyserar och jämför skildringar av konsumtion i Karin Boyes Astarte (1931) och Denise Rudbergs storlek 37 (2002). Detta görs utifrån teoretiska utgångspunkter i Zygmunt Baumans tankar om konsumtionssamhället, samt texter av Max Weber, Walter Benjamin och Giorgio Agamben som diskuterar kapitalismens förhållande till religionen. I Astarte är religionen framträdande som tematik och metaforik i relation till konsumtionen, och det som skildras är ofta hur konsumtionen ersätter religionen, men också hur dessa liknar varandra. I storlek 37 är konsumtionen starkt kopplad till identiteten, och fungerar både som en trygghet och ett måste. Skillnaderna i romanernas skildringar återspeglar konsumtionens roller under två olika tidsperioder: i Astarte är konsumtionen ett relativt nytt fenomen i sin moderna bemärkelse, och i storlek 37 är den i högre grad central för tillvaron, och som sådan mer oreflekterad och självklar. I Astarte finns en tydlig kritik mot konsumtionen, som förs fram genom skildringar av den som ett ändlöst begär eller en illusion. I storlek 37 kan konsumtionen stundtals problematiseras, men framstår som oundviklig. / This essay analyzes and compares depictions of consumption in Karin Boye’s Astarte (1931) and Denise Rudberg’s storlek 37 (2002). The theoretical framework consists primarily of Zygmunt Bauman’s thoughts on the consumer society, as well as texts by Max Weber, Walter Benjamin and Giorgio Agamben discussing capitalism’s relationship to religion. In Astarte, religion is a prominent theme, and often used metaphorically in relation to consumption. Consumption is often depicted as replacing religion, in a way that emphasizes a resemblance between them. In storlek 37, consumption is strongly connected to identity, and functions both as a certainty and a must. The differences between the depictions in the two novels reflect the roles of consumption in two different eras: in Astarte, it is a relatively new phenomenon in its modern sense, and in storlek 37 it has become more central to human life, often occuring without reflection and perceived as a matter of course. Astarte sets out a visible critique of consumption, depicting it as an endless desire or an illusion. In storlek 37, consumption is sometimes questioned, but portrayed nevertheless as inevitable.

Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-04-04T14:30:11Z No. of bitstreams: 1 DIS_RODRIGO_CELENTE_MACHADO_COMPLETO.pdf: 622050 bytes, checksum: d3dcd6a85032bbc30309bb365dfea771 (MD5) / Made available in DSpace on 2016-04-04T14:30:11Z (GMT). No. of bitstreams: 1 DIS_RODRIGO_CELENTE_MACHADO_COMPLETO.pdf: 622050 bytes, checksum: d3dcd6a85032bbc30309bb365dfea771 (MD5) Previous issue date: 2016-01-14 / This paper, placed in the Creative Writing area, has two parts as two mirrors facing each other. They look like the same, but they are different. The collection of narratives (short stories) presents in Life in three states: solid, liquid and gaseous is the result of a process that fictionalized ?liquid modernity?, the idea introduced by polish sociologist Zigmunt Bauman, with all its variants. The characters are shown desperate, abandoned to their own senses and disposable feelings, yearning for security and personal relations. Everything that is revealed is lie, but also could be true. Or would it be opposite? The reader is left to decide. All that involved before, during and after the intellectual-creative effort is in the essay Giving node in drop of water. / Esta disserta??o, inserida no ?mbito da Escrita Criativa, ? composta por duas partes, como dois espelhos frente a frente. Iguais, mas diferentes. O conjunto de narrativas (contos) presentes em A Vida em tr?s estados: s?lido, l?quido e gasoso, resulta na ficcionaliza??o da teoria da modernidade l?quida, termo cunhado pelo soci?logo polon?s Zigmunt Bauman, e todas as suas variantes. S?o personagens desesperados por terem sido abandonados aos seus pr?prios sentidos e sentimentos descart?veis, ansiando por seguran?a do conv?vio, desesperados por relacionar-se. O que os narradores revelam ? tudo mentira, mas podia ser verdade. Ou seria o contr?rio? O leitor que decida. O antes, durante e o depois do esfor?o intelectual ? criativo encontra-se no ensaio Dando n? em pingo d? ?gua.

This thesis is about border politics, in more than one sense. It looks at the recent period of anxiety about the control of Australian national borders (approximately, from the late 1990s until the 2007 Federal election), and attempts to understand how certain assumptions about women as potential reproductive bodies permeated biopolitical discourses in Australian national culture during this period. I employ the term ‘containment’ in order to make sense of this cultural moment. With reference to the work of theorists of modernity such as Michel Foucault and Zygmunt Bauman, I argue that containment is a key discourse in modern cultures—a way of thinking and speaking about confinement, control, management and order. It structures how we think about the management of populations and is a central part of the justification for the confinement of problem populations by modern political authorities. As such, then, it describes the ways in which the use of immigration detention for unlawful non-citizen asylum seekers has been thought about and accepted as reasonable in Australian national culture. / However, a discourse of containment has also been central to the thinking about gendered bodies in modernity, in particular to assumptions about the control of women’s bodies. The assumptions about the containment of women in the modern gender order are directly linked to ideas about political status, citizenship and sovereignty in modern nation-states. Drawing on Giorgio Agamben’s notion of ‘bare life’—the life that is excluded from the protections of citizenship and thus left unprotected from violence—I attempt to make sense of the connections between the immigration detention camp as a site where the modern state exerts control over the life of the nation, and that modern state’s attempts to control reproductive and reproducing bodies. The reducing of certain people to the status of bare life is, then, a gendered process. Women and men are stripped of political status in different ways because they are assumed to have, or potentially have, different kinds of political status. / I therefore consider how ideas about women as reproductive bodies were integral to the discourse and practices of containment which underpinned the use of immigration detention in Australia. These ideas were important at a number of levels. Firstly, ideas about women as reproductive bodies infused the thinking about national borders, border control and the management of national reproduction. Secondly, a racially inflected discourse about ‘women and children’ was of central importance in shaping the ways in which male and female asylum seekers in immigration detention were treated. In the techniques used to control and manage gendered asylum-seeking bodies, key modern assumptions about women as reproductive bodies, the family, sovereignty and violence are revealed. Furthermore, I argue that many popular culture texts which attempt to make sense of, or critique, Australian national border politics have reinforced the same gendered ideas about containment, the same naturalised assumptions about the reproduction of the nation, which underpinned exclusionist border politics and the use of immigration detention. Examining the intersection of gendered and national discourses of containment in national border politics reveals the gendered violence which infuses the modern social order.

Esta Tese estuda as identidades formadas a partir da experiência da diáspora, tomando por base o caso específico de gaúchos que migraram do estado do Rio Grande do Sul em direção a outros Estados brasileiros, em busca de melhores condições de vida e de trabalho. Sua questão central focaliza o papel da pedagogia do gauchismo como um substrato para a construção de uma identidade gaúcha diaspórica. Para desenvolver o estudo, empreendeu-se a análise de narrativas oriundas de entrevistas semi-estruturadas realizadas com onze pessoas - migrantes gaúchos ou envolvidos diretamente no processo - nas cidades de Tangará da Serra e Campo Novo do Parecis, em Mato Grosso (cidades com forte presença da migração gaúcha), além de trechos de depoimentos apresentados no seriado “A Conquista do Oeste”, exibido pela RBSTV entre junho e agosto de 2004, o qual tematiza – com um acento fortemente heróico – a diáspora gaúcha por diversas regiões brasileiras. O aporte teórico da pesquisa situa-se no campo dos Estudos Culturais, relacionando-o com os estudos de narrativa e dos gêneros do discurso, tendo sido estruturado com base nas contribuições de autores como Stuart Hall, Leonor Arfuch, Néstor Garcia Canclini, Zygmunt Bauman, Dominique Maigueneau, Luiz Antônio Marcuschi, dentre outros. As análises desenvolvidas apontam para a força que o gauchismo – como conjunto de práticas discursivas e não-discursivas que se baseiam naquilo que seriam os costumes e hábitos do gaúcho, todos eles tomando como referência o gaúcho do pampa - e sua pedagogia possuem, no sentido de estarem presentes nas mais diversas esferas sociais das comunidades pesquisadas - sobretudo no ambiente escolar – constituindo elemento fundamental na construção da identidade de gaúchos em situação de diáspora. / The thesis studies the identities formed by the diaspora experience based on the specific case of the gauchos who have migrated from the state of Rio Grande do Sul in direction to the other Brazilian states in search for better life conditions and jobs. Its main issue focuses on the pedagogical role of the gauchismo as a substract for the construction of a diasporal gaucha identity. In order to develop this study, an analysis of the narratives gathered through semi-structured interviews with eleven people was done- gaucho migrants or directly involved in the process- in the cities of Tangará da Serra and Campo Novo do Parecis in Mato Grosso (cities with a large number of gaucho migration) and also some report excerpts presented on the RBSTV series “A Conquista do Oeste” from June to August 2004, having as theme – with a strong heroic accent- the gaucha diaspora to many Brazilian regions. The theoretical apport is found in the Cultural Studies field relating it to the narrative studies and the discursive gender and has been structured on the basis of some authors like Stuart Hall, Leonel Arfuch, Nestor Garcia Canclini, Zygmunt Bauman, Dominique Maigueneau, and Luiz Antônio Marcuschi among others. The developed analyses show the strength that the gauchismo-as a set of discursive and non-discursive practices which are based on what would be the gaucho’s costumes and habits, all of them having the gaucho from the Pampas as reference- and its pedagogy have in the sense of being present in the most diverse social spheres of the researched communities- especially in the school environment- being a fundamental element in the construction of the gauchos’ identity in a diasporal situation.

Esta Tese estuda as identidades formadas a partir da experiência da diáspora, tomando por base o caso específico de gaúchos que migraram do estado do Rio Grande do Sul em direção a outros Estados brasileiros, em busca de melhores condições de vida e de trabalho. Sua questão central focaliza o papel da pedagogia do gauchismo como um substrato para a construção de uma identidade gaúcha diaspórica. Para desenvolver o estudo, empreendeu-se a análise de narrativas oriundas de entrevistas semi-estruturadas realizadas com onze pessoas - migrantes gaúchos ou envolvidos diretamente no processo - nas cidades de Tangará da Serra e Campo Novo do Parecis, em Mato Grosso (cidades com forte presença da migração gaúcha), além de trechos de depoimentos apresentados no seriado “A Conquista do Oeste”, exibido pela RBSTV entre junho e agosto de 2004, o qual tematiza – com um acento fortemente heróico – a diáspora gaúcha por diversas regiões brasileiras. O aporte teórico da pesquisa situa-se no campo dos Estudos Culturais, relacionando-o com os estudos de narrativa e dos gêneros do discurso, tendo sido estruturado com base nas contribuições de autores como Stuart Hall, Leonor Arfuch, Néstor Garcia Canclini, Zygmunt Bauman, Dominique Maigueneau, Luiz Antônio Marcuschi, dentre outros. As análises desenvolvidas apontam para a força que o gauchismo – como conjunto de práticas discursivas e não-discursivas que se baseiam naquilo que seriam os costumes e hábitos do gaúcho, todos eles tomando como referência o gaúcho do pampa - e sua pedagogia possuem, no sentido de estarem presentes nas mais diversas esferas sociais das comunidades pesquisadas - sobretudo no ambiente escolar – constituindo elemento fundamental na construção da identidade de gaúchos em situação de diáspora. / The thesis studies the identities formed by the diaspora experience based on the specific case of the gauchos who have migrated from the state of Rio Grande do Sul in direction to the other Brazilian states in search for better life conditions and jobs. Its main issue focuses on the pedagogical role of the gauchismo as a substract for the construction of a diasporal gaucha identity. In order to develop this study, an analysis of the narratives gathered through semi-structured interviews with eleven people was done- gaucho migrants or directly involved in the process- in the cities of Tangará da Serra and Campo Novo do Parecis in Mato Grosso (cities with a large number of gaucho migration) and also some report excerpts presented on the RBSTV series “A Conquista do Oeste” from June to August 2004, having as theme – with a strong heroic accent- the gaucha diaspora to many Brazilian regions. The theoretical apport is found in the Cultural Studies field relating it to the narrative studies and the discursive gender and has been structured on the basis of some authors like Stuart Hall, Leonel Arfuch, Nestor Garcia Canclini, Zygmunt Bauman, Dominique Maigueneau, and Luiz Antônio Marcuschi among others. The developed analyses show the strength that the gauchismo-as a set of discursive and non-discursive practices which are based on what would be the gaucho’s costumes and habits, all of them having the gaucho from the Pampas as reference- and its pedagogy have in the sense of being present in the most diverse social spheres of the researched communities- especially in the school environment- being a fundamental element in the construction of the gauchos’ identity in a diasporal situation.