In the last decade, the prevalence of genetically modified organisms (GMOs) within the American food supply has rapidly increased, with some experts estimating their presence in 80% of all U.S. food products. Unlike many other parts of the world, consumer opposition to this biotechnology has been modest in the U.S., and numerous studies have found that most Americans are unconcerned about this paradigm shift in agriculture. Although the genetic modification (GM) literature is substantial, little research has examined the role the media may play in this acquiescence, while even less has focused on the way critics and advocates of genetic modification have framed this issue. Addressing this lacuna is important because many scholars have concluded that the way an issue is framed significantly influences how an audience interprets a given message, and ultimately affects opinion formation. This study examined the websites of numerous anti-GM organizations and transnational biotech companies to determine the dominant frames they employ in their attempt to influence the American consumer. Once these frames were identified, frame analysis of the three most widely read newspapers in the country was conducted to measure the extent these frames have been employed by the U.S. print media. I hypothesized that the frames used by critics of the technology have been employed at significantly lower rates than those of advocates. This analysis suggested, however, that the way this issue has been framed in the print media is likely a less significant factor in this acquiescence than the sheer dearth of coverage generally. / Master of Science

The COVID-19 pandemic has challenged fast fashion to circular products to prevent excessive overstock in responding to consumers' shift toward less consumption. These shifts are worth studying as consumers are willing to partake in pro-environmental behaviors, leading to a circular business model for fast fashion. This study explores how sustainable knowledge and consumer goals toward circularity can influence behavior toward circular consumption based on the goal framing theory. An online survey employing the Prolific survey platform was conducted with 300 fast-fashion consumer panels. The quantitative approach (ANOVA, cluster, factor, multiple regressions analyses) supported that consumers' framed-goals toward circularity significantly influence their intention to purchase fast fashion products. Fast-fashion consumers have prioritized reliable communication and pro-environmental goals to respectfully purchase circular products and 5Rs behaviors. They perceived circular economy and environmental knowledge as deciding factors in their pursuits of circularity. It corresponds to the benefits of lucrative circular business applications for fast fashion.

The overpopulation of domestic animals has become an ongoing problem across the United States. Approximately 1.5 million animals are being euthanized in the United States every year. In fact, shelters euthanize about 23 % of the animals they take in. However, the euthanasia rate would be much greater without animal rescues, which are different than animal shelters. Animal rescues are unique from shelters because they are not government-funded, and they do not usually have a physical location. Because of these factors, animal rescues rely on volunteers to care for the animals they save and donors to fund their operations. Animal rescues heavily depend on social media to fulfill many of their needs, including fundraising and volunteer recruitment, which makes the nonprofits particularly vulnerable to failure without a social media following. This research combined a content analysis of animal rescues' Facebook posts with a survey of the rescues to determine which Facebook affordances and message frames animal rescues used online were positively related to online and offline success metrics. The content analysis focused on analyzing posts for message frames, and the survey provided information about annual success. The combination of a content analysis and a survey uncovered relationships between Facebook characteristics, online message frames, and offline success metrics.

The purpose of this paper is to analyze a specific dimension of the veteran policy discourse in academic and news articles published during the Second World War. I conduct a textual analysis and apply frame theory to structure my study of 45 academic articles taken from JSTOR and 314 news articles taken from ProQuest. My findings reveal three distinct frames that represent veterans themselves as a social problem and/or threat. One frame suggests that a mass influx of WWII veterans into the US economy would cause an economic catastrophe similar to the Great Depression in the 1930s. Another frame indicates that veterans have been indoctrinated into military life and that they had values and beliefs that were incompatible with American society and democracy. The third frame claims that policies which provide public benefits to veterans exclusively could create a privileged political class that could undermine democracy and meritocracy. My research adds value to current studies of American veterans by emphasizing the extreme fear that has character- ized elite political discourse on WWII veteran reintegration and how that discourse related to veteran policy proposals during that time. / Doctor of Philosophy / The purpose of this paper is to analyze a specific dimension of the veteran policy discourse in academic and news articles published during the Second World War. I examine 45 academic articles taken from JSTOR and 314 news articles taken from ProQuest. My findings reveal three distinct arguments that represent veterans themselves as a social problem and/or threat. One argument suggests that a mass influx of WWII veterans into the US economy would cause an economic catastrophe similar to the Great Depression in the 1930s. Another argument indicates that veterans have been indoctrinated into military life and that they had values and beliefs that were incompatible with American society and democracy. The third argument claims that policies which provide public benefits to veterans exclusively could create a privileged political class that undermines democracy and meritocracy. My research adds value to current studies of American veterans by emphasizing the extreme fear that has characterized elite political discourse on WWII veteran reintegration and how that discourse related to veteran policy proposals during that time.

This dissertation investigates the My Stealthy Freedom (MSF) movement, an online movement against mandatory hijab laws in Iran, building on two leading lead social movements' theories, political processes and framing processes theories. Study 1 explores the utility of a tactical approach for explaining the movement's pace of insurgency. I employ a conceptual repertoire focused upon the political process model's core concepts of tactical innovation and tactical adaptations, supplementing these older concepts with the more recently proposed concept of tactical freeze and a newly proposed concept of tactical hashtags that is of particular relevance to online movements. Study 2 focuses on extracting hidden patterns and emotional characteristics in the MSF movement by conducting a topic modeling study on the text appearing in the captions of the main account of the movement on Instagram. It was shown that the actions of Masih Alinejad, the founder of the movement, represented by her online activity and extracted by means of topic modeling, is directly affected by the sequence of important events happening in Iran concluding to a transformation of a social movement to political one. Study 3 models how social movements use social media in the formation of affective publics and apply this model to Instagram post data from the MSF movement. Thematic analysis applied to samples of posts and comments revealed six main themes, one of which, aggression, includes three subthemes related to verbal aggression and physical violence. As the level of aggression increased in Instagram videos, the level of aggression in the comments increased as well, and videos containing verbal aggression and physical violence had more likes and comments than did non-aggressive and non-violent videos. In the conclusion, I consider implications of the three studies for social movement framing research and research on emotions and social movements.

Master of Science / Department of Journalism and Mass Communications / Joye C. Gordon / This experimental research adopts a typology of frames by Levin, Gaeth, and Schneider (1998) and seeks to a) determine what combination of attribute and goal frames produces the strongest effect on vaccination behavior; b) ascertain to what extent personal relevance of vaccination moderates this framing effect; and c) explore how individual pre-existing characteristics, such as recent vaccination history, vaccine risk perception, vaccine dread, and general attitude toward vaccination influence the persuasive power of framed messages. The study, designed as field experiment 2 (+/- attribute frame) x 2 (+/- goal frame) x 2(involvement), recruited 476 adult female participants that were exposed online to four experimental framing manipulations and a control condition. The main effect is consistent with the typology of frames — the combination of the positive attribute and the negative goal frame was the only condition that was significantly more persuasive than the control condition. Participants who had children or were pregnant, for whom vaccination was more relevant and meaningful, have not reacted to message framing differently. However, general pre-existing attitudes towards vaccines, perception of vaccine safety, perception of vaccine efficacy, vaccine dread, and vicarious experience with vaccine side effects, appear to be associated with antecedents of vaccination behavior. Overall, this study has focused on ecological validity,aiming at the applicability of framing theory in the context of health communication.

Die Dissertation beschäftigt sich mit der Kommunikation der beiden Energie-Technologien Wasserstoff und Offshore-Wind und untersucht, inwieweit konkrete Argumente in der Lage sind, deren Akzeptanz intendiert zu beeinflussen. Um die Wirkung von sowohl positiven als auch negativen Argumenten zu messen, wurde ein repräsentativ angelegtes Experiment durchgeführt. Die Auswahl der dort getesteten Argumente basiert auf zwei Basis-Studien, mit deren Hilfe Argumente identifiziert wurden, welche Akteure aus den Bereichen Wirtschaft, Politik, Forschung, Gesellschaft und Medien in ihrer Kommunikation nutzten: (1) Systematische Dokumentenanalyse von Kommunikationsmaterial und (2) Quantitative Medienanalyse von Nachrichtenmedien für 2009 und 2013. Dabei wurde das Ziel verfolgt, für jedes der fünf Akteurssysteme sowohl häufig (dominante) als auch selten verwendete Argumente (Reframes) aufzuspüren, um die Wirkung beider Argument-Typen zu untersuchen. Die Effekte von Argumenten auf die Akzeptanz wurden sowohl unmittelbar erfasst als auch nach einer Zeitspanne von 3 Wochen, was – durch ein Panel-Design umgesetzt – auch Aussagen über die Wirkungsdauer lieferte. Zudem wurde analysiert, inwieweit der Persuasionsprozess durch bestimmte Moderatoren beeinflusst wird: Emotionalisierung, Competitive Framing, Persönliche Betroffenheit von einer Technologie, Art der Informationsverarbeitung und Zeitpunkt der Urteilsbildung. Die Studie konnte für beide Energie-Technologien eine stärkere Wirkung dominanter Argumente im Vergleich zu Reframes feststellen. Reframes sollten deshalb in der Kommunikation nur dann verwendet werden, wenn das Argument bereits einen gewissen Bekanntheitsgrad erzielt hat. Emotionalisierung wirkte nur bedingt: Insbesondere positive Reframes sowie negative dominante Argumente konnten emotionalisiert die Akzeptanz stärker beeinflussen. Zudem wurde das NIMBY-Konzept relativiert: Besonders von einer Technologie persönlich Betroffene wurden von positiven Argumenten überzeugt – negative Argumente entfalteten ihre Wirkung dagegen eher bei Nicht-Betroffenen. Weiterhin ließen sich die Annahmen der klassischen Zwei-Prozess-Modelle der Informationsverarbeitung entkräften, da auch die in dieser Studie fokussierten inhaltlichen Argumente heuristisch verarbeitet wurden und Wirkung erzielten.

Våren 2019 hände något med flygdebatten i Sverige. Granskningen av influencers och företags flygresor började stå i centrum för kritiken mot ett ”överdrivet flygande” och dessa personer målades upp som centralfigurer i flygandets miljöförstöring. Något som bidrog till denna debatt var uppkomsten av ett Instagramkonto med namnet Aningslösa Influencers. Denna uppsats ämnar undersöka framställningen av Aningslösa Influencers genom 20 artiklar från utvalda tidningars rapportering (Aftonbladet, Expressen, Dagens Nyheter, Svenska Dagbladet). Uppsatsen försöker även ta reda på vilka andra ämnen som varit i centrum och lyfts i debatten. Artiklarna studeras genom en innehållsanalys med en tidsavgränsning från 1 januari till 31 mars 2019. Med teoretiska utgångspunkter i Framing, Nyhetsvärderig och Social Norms-Theory kodas artiklarna utifrån frågor utformade från uppsatsens frågeställningar. Resultatet visar att Instagramkontot Aningslösa Influencers har framställts neutralt eller balanserat i majoriteten av de artiklar som studerats. När positiva eller negativa vinklingar förekommit, har det förekommit i samma utsträckning. De ämnen som lyfts och fått uppmärksamhet i debatten är flygskam, Influencers, skuld och skam, läsarens ansvarstagande, opinionsbildning och klimathotet till följd av flygandet. / In spring 2019 the flight debate suddenly got a lot of attention in Sweden. Influencers and companies were starting to become the centre of attention for the critic regarding climate change due to excessive flying. One reason behind this was the appearance of an Instagram account called ”Aningslösa Influencers”. This paper explores how a selection of Swedish newspapers (Aftonbladet, Expressen, Dagens Nyheter, Svenska Dagbladet) frames the Instagram account. This paper also aims to find out what other topics has gotten attention in the debate. A selection of 20 articles are studied from 1 January 2019 to 31 March 2019 using a content analysis. The theoretical frameworks for the study includes Framing, News values and Social-Norms Theory. The result shows that the majority of the articles presented a balanced reporting of the Instagram account Aningslösa Influencers. If positive or negative reporting were presented, it was presented in the same extent. The result also shows that the topics that got the most attention was influencers, air shame, guilt and shame, the readers responsibility, public opinion, and the threat due to flying.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Na busca por entender de que forma profissionais de contabilidade estão analisando e repassando informações, o objetivo geral do trabalho é mostrar o processo de decisão em ambiente contábil sob a ótica da Teoria dos Prospectos, buscando demostrar que as decisões, são baseadas principalmente em julgamentos, contribuindo para consciência das imperfeições dos julgamentos e decisões. O objetivo específico é testar de que forma os efeitos Framing, e Certeza podem moldar uma tomada de decisão dentro do ambiente contábil. Sendo uma pesquisa descritiva, aplicou-se questionário estruturado e não disfarçado à profissionais da área de Contabilidade. O questionário foi dividido em dois tipos (I e II), dividindo assim o campo dos ganhos e das perdas. Procurou-se através da análise do resultado dos questionários evidenciar o impactos dos efeitos nesses profissionais. Dentre o resultado, pode-se constatar que de maneira geral as questões que envolvem certeza no campo dos ganhos são as mais procuradas entre os respondentes. É possível identificar a presença do Efeito Framing. Em relação ao gênero, é possível identificar maior impacto do Efeito Framing nos homens que nas mulheres. Os Efeitos Certeza e Pseudocerteza se fazem presentes em ambos os gêneros o que demostra certa cautela frente a tomada de decisão. Através desse estudo buscou-se auxiliar os decisores na tarefa de repensar seus atuais processos de tomada de decisão, por meio da conscientização de que são dotados de uma racionalidade limitada e que seus julgamentos são passivos de desvios. / In seeking to understand how accounting professionals are analyzing and transmitting information, the aim of this work is to show the decision-making in accounting environment from the perspective of Prospect Theory, seeking to demonstrate that decisions are based primarily on judgments, contributing to awareness of the imperfections of the judgments and decisions. The specific objective is to test how the effects Framing, and Certainty can shape decision-making within the accounting environment. As a descriptive study, we applied a structured questionnaire and did not disguise the accounting professionals. The questionnaire was divided into two types (I, II), thus dividing the field of gains and losses. Was sought by examining the results of the questionnaires show the impact of these effects professionals. Among the results, one can see that in general the issues involved in the field of sure gains are the most sought after among the respondents. You can identify the presence of Framing Effects. Regarding gender, it is possible to identify the greatest impact Framing Effect in men than in women. The Effect Certainty are present in both sexes which demonstrates caution before making a decision. Through this study we sought to assist decision makers in the task of rethinking their current decision-making processes, through the awareness that they are endowed with a bounded rationality and that their judgments are passive deflections.

Seit Mitte 1950er Jahre hatten Bundesregierungen immer wieder betont, dass die Bundesrepublik „kein „Einwanderungsland“ sei. Das Bekenntnis der Rot-Grünen Koalition zum „Einwanderungsland“ und die Reformen im Bereich des Staatsbürgerschaftsrechts (1999), des Arbeitsrechts (2000) und der Zuwanderung (2004) markierte daher für viele Experten einen Paradigmawandel in der deutschen Immigrations- und Integrationspolitik. Dieser Wandel ist nie systematisch untersucht worden. Für den Zeitraum von 1981 bis 2005 geht die Arbeit auf der Basis einer stichwortbasierten Inhaltsanalyse und eines Gesetzgebungsindexes deshalb den Fragen nach, (1) inwieweit sich Veränderungen in der politischen Zuwanderungsdiskussion in Deutschland am Beispiel des Deutschen Bundestags nachweisen lassen (Diskursebene), (2) inwiefern die gesetzliche Steuerung und Regulierung von Immigration und Integration in dieser Periode von Liberalisierungstendenzen gekennzeichnet war (Policyebene), und (3) in welchem Verhältnis Diskurs und Policy zueinander stehen. Politische, ökonomische und gesellschaftliche Rahmenbedingungen werden dabei berücksichtigt. Theoretisch basiert die Arbeit auf den Annahmen der Punctuated Equilibrium Theory, die etwas ausführlicher dargestellt und mit den Konzepten Paradigma, Frame und Policywandel verbunden wird. / The paper deals with parliamentary discourse and public policy in the realm of immigration and integration in the Federal Republic of Germany between 1981 and 2005. All federal governments until the late 1990s had publically denied that Germany was a “country of immigration”. After the coalition under Chancellor Gerhard Schröder took office in 1998 this traditional “anti-immigrant” rhetoric seemed to change and reforms of long held policy strongholds in the areas of citizenship, work, immigration and integration were initiated. Some experts interpreted these changes as a fundamental policy “paradigm shift”. The paper sets out to examine this diagnosis as it has never been systematically tested. At the theoretical level, the author links the Punctuated Equilibrium Approach with related concepts of paradigms, frames and policy change. Methodologically, he combines a keyword-based content analysis for analyzing parliamentary debates on “foreigners” with an index approach that helps tracing liberalization tendencies in federal policies on immigration and integration over time.