In this master thesis, the road- and construction industry's and the company Skanska Sverige AB’s views on sustainability and interest in the British certification system CEEQUAL are investigated, and if there is added value with it and in that case what value. This is done through interviews with civil servants in Skanska's road and civil engineering branch and various representatives of the actors that represent Skanska's largest customers in the region of Central Sweden. The material from the interviews is then compared in an analysis in which similarities, differences and patterns are highlighted.   The conclusion of the master thesis is based on the analyzed material, which states that most of the interviewed person are interested in the CEEQUAL certification system, and see added value as quality assurance, structured work practices and proven environmental care, leading to positive publicity. The thesis work also touches on interesting areas such as green washing, municipal limits on project procurement with respect to the Public Procurement Act as well as potential and future impacts in CEEQUAL market. These are areas recommended for further studies.

Data literacy is an increasingly important skill to possess due to the large amounts of information available to us. This thesis explores the teaching of data literacy through a learning game. It revolves around the creation of a prototype for a learning game teaching data literacy in the domain of environ- mental issues. The prototype is largely based on a similar game teaching data literacy called Dataville. However, the narrative of the new game is based on another game as well as inspired by a real-world example of green washing. To test the concept of the new prototype, usability testing is conducted. Focus is on the experience of the game. The usability testing showed that it was mostly appreciated among the target group. However, changes to the navigation, font size and buttons need to be made. The prototype also needs more instructions in the form of "pick the right answer". Furthermore, it is also in need of explanations on how to read tables and diagrams for those students who have not yet learnt it or do not remember how to.

Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. In fact, there has been a pronounced increase in green messages in advertising since the 1960s. This increase in green messages does not inherentlymean that there is a favorable consumer brand attitude formation. Instead, consumers have become increasingly skeptical of the environmental claims made by some of these organizations. The existence of consumer skepticism, together with perceived deception, hashad a negative impact on credibility. The purpose of this essay is to understand how marketing efforts on product labels thathighlight environmental, social and ethical problems (known as green product labels) might increase the customers' skepticism. The chosen method to conduct the data collection was a survey. The survey was distributed through online forms through facebook and other socialmedia platforms and thus limited to focus on the consumers of a more connected kind, mainly those who partake in social media on a daily basis. Results show that the consumers are skeptical towards green efforts and green product labeling, but the perception of green labels are not directly influencing the amount of skepticism as these notions seem to come from outside sources. While not directly influenced by product labels the increase in skepticism towards these kinds of ads displaying green efforts implicates both practical and theoretical relevance. Consumers are becoming more aware of false claims and companies need to be aware of what influences consumer skepticism to be able to better match their ads with the target audiences.

Every day customers and companies become more conscious about the choices they makethat affect the society and environment that they live in. It is now more important than ever tocommunicate right, rethink and redo the way we communicate in order to evolvesustainability. In this study we have researched how prominent and established corporations(who’s brand identity have incorporated sustainability and Agenda 2030) communicatesustainability. Furthermore we have analyzed how they successfully have contributed toenhance sustainability in the world today and what part design plays in doing so.Through a semiotic rhetorical qualitative text-analysis based on the theories of brand equityand identity, green washing, sustainable marketing and design we have been able to analyzethree video-campaigns made by the corporates in question. Using the data we have gatheredwe have been able to identify several themes within sustainable marketing; companies needto be transparent in their marketing; use rhetorical tools and figures of speech in order to beviewed as a superior source of sustainability within their field; make sure to be creative andoriginal in their communication and finally companies need to inspire the customer to makemore sustainable choices instead of telling them to.From the results of our analysis we have been able to create a “cheat sheet” for designers instartups that want to integrate sustainability into their market communication and don’t knowhow to go about it.

I denna studie har glampingkonceptet studerats utifrån ett ekologiskt hållbarhetsperspektiv som fördjupat sig i svenska glampingföretags praktiska arbetsstrategier för att värna om miljön som glampingen äger rum i, samt hur hållbarhet är framträdande i aktörernas marknadsföring. Vårt intresse till studiens ämne baserades på nyfikenhet kring naturturismens ökande efterfrågan och hur det kommer att påverka den svenska naturen. Vi valde därför att fokusera på det naturbaserade turismfenomenet glamping, som förespås bli en efterfrågad produkt. Vi genomförde semistrukturerade intervjuer med etablerade glampingaktörer i Sverige för att samla kunskap om hur de arbetar för att driva en hållbar turismprodukt utan att överexploatera naturens miljö. Vidare studerades också hur hållbarhet framställs i aktörernas marknadsföring då tidigare forskare har konstaterat att glamping är en hållbar variant av naturturism. För att studera likheter och skillnader mellan aktörernas marknadsföring utfördes strukturerade observationer av varje företags Instagram och webbplats. Studien genererade ett resultat som påvisade att de intervjuade aktörerna använde likartade metoder för att värna om platserna som glamping utövas på. Däremot fanns det skillnader i företagens marknadsföring och hur de använde och framställde hållbarhet. / In this study, the glamping concept has been studied from an ecological sustainability perspective, focusing on Swedish glamping companies’ practical strategies to protect the environment in which glamping takes place, and how sustainability is prominent in their marketing. Our interest in this subject was based on curiosity about the growing demand of nature-based tourism and how it will affect the Swedish nature. Therefore, we chose to focus on the nature-based tourism phenomenon glamping, which researchers say will become a high-demand product. We interviewed established glamping companies in Sweden to gather knowledge about how they work to run a sustainable tourism product without over-exploiting the nature and environment. We also studied whether and how sustainability is produced in the marketing as previous researchers have found that glamping is a sustainable alternative of natural tourism. In order to study similarities and differences between the companies marketing, observations were made of each company’s Instagram and website. The study generated a result that demonstrated that the companies used similar methods and strategies to safeguard the environment were glamping is practiced. However, there were differences in the companies’ marketing and how they used and produced sustainability.

Wood has been traditionally used as a construction material in Nordic countries such as Sweden dating back to the 12th century. Using wood as a building material for the construction of buildings with more than two stories became the norm around the 1850s and has only increased with the pressing need for more sustainable and environmentally friendly alternatives to materials such as concrete. The aim of this thesis is to bring attention to attitudes towards environmental, economic, and social sustainability of commercial multi-story wood buildings amongst industry professionals. Qualitative data was gathered through digitally conducted, semistructured interviews with six people from within fields related to carpentry, architecture, ecology, and forestry. Three buildings were briefly studied as a part of a case study on multi-story wood buildings: Fyrtornet in Malmö, Sweden, Sara  Cultural Centre in Skellefteå, Sweden, and The Oakwood Timber Tower in London, England. The results showed that the practice of constructing multi-story wood buildings wasn’t sustainable because of the intense short rotation forestry pushing ecosystems to extinction. Wood was still considered to be a good alternative to carbon intense materials such as concrete. Limitations include relying on only qualitative data as the methodology, for future research the author suggests conducting a comparative Life cycle assessment (LCA) with a cradle-to-cradle approach, as a way to study environmental impacts of timber versus other natural materials available in Sweden such as clay, straw and hemp.

This thesis presents the problem surrounding green marketing, which involves the lack of knowledge of green consumption by the consumer, and the threats of green washing from companies who present green marketing without achieving the green marketing criteria. An implementation of the green marketing theories in the cases of Patagonia and Klättermusen: green marketing five “I’s” and the green marketing three “C’s” was done in order to understand if the two companies fit the green marketing profile. This thesis aims to contribute to gain deeper knowledge from the outdoor consumer perspective on green marketing campaigns, and answer the question to how effective these campaigns are to the outdoor consumer, through a qualitative research.

In 2016, it is no longer possible to deny the existence of global warming and its harmful effects on our planet and the environment. Not only experts, but also consumers, have become increasingly concerned about the environment. This increased awareness and concern has increased consumers’ interest in purchasing environmentally friendly food products, and has caused companies to focus on programs intent on reducing their environmental impact and helping the environment. Companies have introduced more environmentally friendly food products, accessible on a large scale, and have changed their communication to focus more on green products and green product attributes. Scandinavian countries have some of the largest numbers of organic food consumers in Europe and the world, with the Swedish organic food industry measuring the highest growth rate in organic food sales in 2015. Therefore, this study focuses on the Swedish green food industry. A major way for companies to make consumers aware of their available environmentally friendly food products is through green advertising. An increasingly frequent problem, however, is that consumers tend to distrust these green ads. They have knowledge of green washing practices and misleading information in green advertising. In this thesis, the relationships between green consumerism, green washing and green advertising skepticism were investigated. The potential relationship between demographic factors such as gender, age, income and level and area of study, and green advertising skepticism were tested as well. A research model with three main hypotheses was used in this thesis. The results showed a significant relationship between green consumerism and green advertising skepticism when green washing was a moderator. There was also a significant negative relationship between attitude towards green products and green advertising skepticism and a positive relationship between environmental concern and green advertising skepticism. There existed no significant relationship between the tested demographic factors and green advertising skepticism in the Swedish green food industry.

The use of plastic has increased markedly in recent years which has led to more fossil fuels being used and more plastic in nature. This is a literature study that researches on how bio- based plastics can be used instead of plastics made from fossil fuels. The report is written in collaboration with Biotage, which is a global impact tech company that wants to use plastic parts that are made of more sustainable plastic for their products. Relevant and contemporary literature is reviewed, and several alternatives are addressed. The mechanical and physical properties of the different plastics are compared. Laboratory tests are performed on bio-based polyethylene, poly (lactic acid), bio-based polypropylene, polypropylene that contains wood fibre, recycled polypropylene and fossil-based polypropylene that is currently used by Biotage. The properties and way of manufacturing the plastics is discussed according to environmental aspects, as well as cost and recycling. This leads to the result that different plastics can be used for the different parts but plastics produced from bioethanol or biomass would be a more sustainable choice than plastic from fossil fuel.