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Visuell framställningseffekt inom digital tv-miljöKarlsson, Tobias January 2017 (has links)
Abstract För interaktiv tv-reklam är det viktigt att undvika störande intryck samtidigt som man önskar att få användaren engagerad. För detta ändamål undersöktes den visuella framställningseffekten, som enligt Elder och Krishna (2012) leder till ökat engagemang för den produkt som presenteras, vilket leder till ökade köpintentioner. Specifikt undersöktes om den visuella framställningseffekten leder till en ökad mental simulering och om detta påverkar köpintentioner och attityd. Studien undersökte även om handanvändande påverkade mental simulering i samband med den visuella framställningseffekten. Studien var en inomgruppsdesign med 29 deltagare och analysen utfördes med en Two-Way Repeated Measures ANOVA. Med signifikans p<0.01 styrktes hypotesen att den visuella framställningseffekten för bilder i ett interaktivt tv-gränssnitt påverkar mental simulering och därmed kan påverka engagemang hos användare. Övriga hypoteser förkastades. Studien indikerar att den visuella framställningen av reklam bör utformas så att den bjuder in användaren och därmed får den mer engagerad. Detta kunde dock inte kopplas med ökade köpintentioner.
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Utveckling av e-läromedel för test-baserat lärande / Development of test-based e-learning toolFriis-Jespersen, Isak, Okembia - Jonsson, Jonas January 2019 (has links)
There is a increasing number of enrolled students in higher education, which leads toless personal time with the teachers, and therefore supplementary technologies needs to takeplace. This paper investigate how Testbased learning with feedback affects the learningoutcomes in a group of students, by measuring their perceived value. The research also investigateswhat design principles to follow, when working with E-learning and Testbasedlearning with feedback. For this this research an IT-artefact will be created which the studentwill be able to use as a practice tool. With the IT-artefact they will be able to answera number of question, in a subject, and get personalized feedback depending on their score.The quantitative research will then evaluate whether the students perceived thoughts aboutthe IT-artifact and the learning method itself. The result shows eight design principles onhow to design an E-learning tool where student should learn through Test based learningwith feedback. The result also indicates that the perceived feeling of learning is good eventhough a big number of respondents never participated in the survey. / Antalet studenter på Universiteten växer ständigt. Detta leder till minskad relationmed lärare och för att upprätthålla kvalite behövs andra lösningar. En sådan lösning äre-läromedel som bygger på testbaserat lärande med feedback. Arbetet undersöker vilka designprincipersom ska följas när man utvecklar ett E-lärmomedel med testbaserat lärandeoch feedback. För undersökningen kommer en IT-artefakt att skapas där studenter kan testasina kunskaper på ett ämne för lärande syfte. De besvarar ett antal frågor, och beroende påderas resultat får de tillbaka personlig feedback. Den kvantitativa undersökningen kommersedan att analysera studenternas uppfattning av IT-artefakten som hjälpmedel. Resultatetbeskriver åtta olika designprinciper för hur man ska designa ett E-läroverktyg där studenterska kunna testa sina kunskaper. Resultatet tillsammans med tidigare forskning tyder ävenpå en uppfattad känsla av ökad inlärning.
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"The spirit of ayahuasca" : de kognitiva grunderna i erfarenheten av substansen ayahuasca: en fältstudie genomförd i Pisac, PeruWallner, Johan January 2010 (has links)
<p>This essay aims at understanding the experience of the use of <strong>ayahuasca</strong>, and similarities and differences between interview protocols and socio-cultural identities. The work is based on field studies conducted in the Peruvian Andes, in the village of Pisac September to November 2009. What has emerged is that the experience does not seem to be dependent on cultural manifestations as much as it is dependent on general human cognition. Theories have been applied on an empirical phenomenological descriptive study. Various brain activities, along with mental mechanisms contribute to a deeper understanding of the findings in the descriptive analysis.</p><p>It seems that the cultural differences, which I have classed as typological in the phenomenological study, mostly are expressions of meaning for the informants. Furthermore, I have argued that the typical mystical experience, or if you like religious experience, is an essentially biological phenomenon related to episodic memory dealing with experiences. The typological characteristics are products of the semantic memory and these characteristics are primarily linguistic and cultural phenomena. The socio-cultural identities express the basic experience of Ayahuasca and altered states of consciousness in fundamentally similar ways, because both groups share the same human cognition. Regarding these cognitive mechanisms, I have also argued that there are mechanisms such as ”Theory of mind” and ”Active detection device” which have been active in the experiences of ayahuasca.</p>
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"The spirit of ayahuasca" : de kognitiva grunderna i erfarenheten av substansen ayahuasca: en fältstudie genomförd i Pisac, PeruWallner, Johan January 2010 (has links)
This essay aims at understanding the experience of the use of ayahuasca, and similarities and differences between interview protocols and socio-cultural identities. The work is based on field studies conducted in the Peruvian Andes, in the village of Pisac September to November 2009. What has emerged is that the experience does not seem to be dependent on cultural manifestations as much as it is dependent on general human cognition. Theories have been applied on an empirical phenomenological descriptive study. Various brain activities, along with mental mechanisms contribute to a deeper understanding of the findings in the descriptive analysis. It seems that the cultural differences, which I have classed as typological in the phenomenological study, mostly are expressions of meaning for the informants. Furthermore, I have argued that the typical mystical experience, or if you like religious experience, is an essentially biological phenomenon related to episodic memory dealing with experiences. The typological characteristics are products of the semantic memory and these characteristics are primarily linguistic and cultural phenomena. The socio-cultural identities express the basic experience of Ayahuasca and altered states of consciousness in fundamentally similar ways, because both groups share the same human cognition. Regarding these cognitive mechanisms, I have also argued that there are mechanisms such as ”Theory of mind” and ”Active detection device” which have been active in the experiences of ayahuasca.
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Barns svar på pressande frågetyper / Children´s answers when being pressed during interrogationsGustafsson, Karin, Johansson, Nana January 1999 (has links)
Syftet är att undersöka hur pressande frågetyper vid polisförhör påverkar barns (3-7 år gamla) svar. Tio förhörsutskrifter i dialogform har använts. Olika kategorier av pressande frågetyper samt av svarstyper konstruerades. Resultaten visar att barn i regel är känsliga för suggestion, men det förekommer undantag. Barn ändrar ofta svar när samma fråga upprepas. / The purpose is to study how pressing questions during police interrogations influence children´s answers. Ten transcriptions of police interrogations were analyzed for children 3 - 7 years old. The results show that children as a rule are influenced by suggestions. Children often change answers when the same question is repeated.
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