Submitted by Fabielle Cheuczuk (fabielle.cheuczuk@unioeste.br) on 2018-05-07T18:53:53Z No. of bitstreams: 2 A INFLUÊNCIA DO SIGNIFICADO DO DINHEIRO NA ATITUDE AO ENDIVIDAMENTO DOS ACADÊMICOS DOS CURSOS DE ADMINISTRAÇÃO, DO SUDOES~1.pdf: 2047083 bytes, checksum: dfe801dda894a19a464fbbdc8b500802 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-05-07T18:53:53Z (GMT). No. of bitstreams: 2 A INFLUÊNCIA DO SIGNIFICADO DO DINHEIRO NA ATITUDE AO ENDIVIDAMENTO DOS ACADÊMICOS DOS CURSOS DE ADMINISTRAÇÃO, DO SUDOES~1.pdf: 2047083 bytes, checksum: dfe801dda894a19a464fbbdc8b500802 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-02-21 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This research consists on verifying the defining factors in attitude to indebtedness in academics, of first and fourth years, of administration courses of southwest of Paraná, in the year 2017. In the theoretical background was covered the concepts of behavioral finance and indebtedness, which are essential to comprehension of meaning of money concept. It was utilized the technic of cluster analyses and descriptive statistics to identify the academics profiles, and was used factor analyses and multiple linear regression, to verify the meaning of money, and the attitude to indebtedness and its influence, respectively. Finally, it was utilized the Wilcoxon test to verify the differences in the attitude to indebtedness. The sample was composed by 561 academics, in which 341 are entering students and 220 are senior students. After the tests, it was possible to determine that the first year academics profile was formed by two clusters, the first cluster depicts older academics, which have debts and those were delayed, and the main debt was related to the credit card. The second cluster formation covered younger academics, which do not have debts and mostly don’t use credit card. The fourth year academics profile also was formed by two clusters. The first of them was composed by younger academics, which don’t have children, spend a large part of the income with personal spending and don’t have debts. The second cluster was formed by older academics, which have children and dependents, dedicate a large part of the budget to householding spending, more than half have some sort of debts, in which the main debt was the real state financing. In the Meaning of Money Scale (MMS) were obtained ten factors for the first year academics: power; conflict; happiness; culture; spirituality; neurosis; detachment; suffering; interest and stability. In relation to Attitude to Indebtedness Scale, were obtained two factors: payment preference and domain. The meaning of money influence on Payment Preference, for the first year academics, obtained the following significant factors: Suffering, Culture and Happiness, where Culture had negative influence. And for Domain, were found Conflict and Spirituality with positive influence. As for the fourth year academics, only one variable had influence on Payment Preference factor, which was Spirituality, with positive influence. The Domain factor was determined by Falsity, Conflict and Happiness variables, with positive influence. Were not identified difference between the first and fourth years academics in relation to the attitude to indebtedness, in other words, the first year academics attitudes will be the same when they reach the fourth year. It is highlighted the importance of financial education since the initial years of the formal education. In short, it is believed that money have meanings, which goes far beyond the exchange, having cultural and social values. / Esta pesquisa consiste em verificar os fatores determinantes na atitude ao endividamento dos acadêmicos, dos primeiros e quartos anos, dos cursos de administração no Sudoeste do Paraná, no ano de 2017. Foram abordados no referencial teórico os conceitos das finanças comportamentais e endividamento os quais são essenciais para compreensão do conceito de significado do dinheiro. Para identificar o perfil dos acadêmicos utilizou-se da técnica de análise de clusters e estatística descritiva, para verificar o significado do dinheiro, a atitude ao endividamento e sua influência, utilizou-se a análise fatorial e regressão linear múltipla, respectivamente. Por fim, o teste de Wilcoxon, foi utilizado para verificar as diferenças na atitude ao endividamento. A amostra foi composta por 561 acadêmicos, sendo 341 ingressantes e 220 concluintes. Após realizar os testes foi possível averiguar que o perfil dos acadêmicos dos primeiros anos foi formado por dois clusters, o primeiro cluster retrata que os acadêmicos são mais velhos, possuem dívidas e estas estão em atraso, a principal dívida está relacionada ao cartão de crédito. A formação do cluster dois engloba acadêmicos mais jovens, os quais não possuem dívidas e a maioria não utiliza cartão de crédito. O perfil dos acadêmicos dos quartos anos, também foi formado por dois clusters. O primeiro deles foi composto por acadêmicos mais novos, que não possuem filhos, gastam grande parte da sua renda consigo e não possuem dívidas. O segundo cluster é formado por acadêmicos mais velhos, os quais possuem filhos e dependentes, gastam a maioria da sua renda com a casa, mais da metade possuem algum tipo de dívida, sendo a principal financiamento de bens imóveis. Com relação ao significado do dinheiro para os acadêmicos dos primeiros anos foram obtidos dez fatores, na Escala do Significado do Dinheiro (ESD): poder; conflito; felicidade; cultura; espiritualidade; neurose; desapego; sofrimento; interesse e estabilidade, e para a Escala de Atitude ao Endividamento foram obtidos dois fatores: preferência de pagamento e domínio. Para os acadêmicos dos quartos anos, foram extraídos sete fatores para a ESD: conflito; poder; felicidade; falsidade; cultura; espiritualidade e desapego, e para a Escala da Atitude ao Endividamento foram obtidos dois fatores: preferência de pagamento e domínio. A influência do significado do dinheiro na Preferência de Pagamento obteve os seguintes fatores significativos, para os acadêmicos dos primeiros anos: Sofrimento, Cultura e Felicidade, sendo que Cultura influenciou negativamente. Para o fator Domínio foi verificado Conflito e Espiritualidade com influência positiva. Já para os acadêmicos dos quartos anos, houve apenas uma variável que influenciou o fator Preferência de Pagamento, que foi a Espiritualidade, com influência positiva. Para o fator Domínio, as variáveis que o influenciaram foram Falsidade, Conflito e Felicidade, com influência positiva. Com relação às diferenças na atitude ao endividamento entre os acadêmicos dos primeiros e dos quartos anos, identificou-se que não há diferença, ou seja, as atitudes dos acadêmicos dos primeiros anos tenderão a serem as mesmas quando estes estiverem no quarto ano. Ressalta-se assim, a importância da educação financeira desde os anos iniciais da educação formal dos indivíduos. Em suma, acredita-se que o dinheiro possui significados, que vão muito além da troca, possuindo valores culturais e sociais.

O objetivo desta pesquisa foi estudar a tensão entre manter um posicionamento de marcas ou atualizá-lo de acordo com as possíveis alterações no âmbito do contexto social. Na administração de marketing é prática manter certo posicionamento na comunicação com o intuito de mostrar consistência nas mensagens publicitárias. Entretanto, observa-se que as rápidas e constantes mudanças nos valores da sociedade vêm desafiando o gestor da marca a buscar compreender a dinâmica dos significados que circula entre os indivíduos, e como ela influencia na imagem da marca. O método utilizado para verificar uma dinâmica no posicionamento de marcas na comunicação, foi a análise semiótica das campanhas publicitárias do EcoSport, desde o seu lançamento até a sua última modificação em 2007. A escolha de um automóvel como objeto para verificar a dinâmica do posicionamento de marca se deu pela complexidade de sua comunicação, bem como pelos atuais conflitos ambientais que essa mercadoria vem sendo alvo. Os resultados obtidos confirmam uma necessidade de atualização dos conceitos fundamentais do posicionamento de marca, porém sugerem alguns limites nessas mudanças, levando em consideração os quatros quadrante de valorização de consumo de Jean-Marie Floch. No processo de elaboração desta pesquisa, mais uma vez, verificou-se a contribuição valiosa da semiótica como ferramenta indispensável para o administrador da marca. / This paper have had as main objective understand the tension between to keep or to move the brand positioning according to the probable changes in the social context. In the marketing administration world is current to keep the main concept in the positioning in order to show consistency in all marketing messages. However, is possible to see that constantly and fast changes have been challenging the brand manager to understand the meanings dynamism that act in the market, and how can it influence the brand image. The methodology used to verify the dynamics of the brand positioning in the communication process was the semiotic analysis of the EcoSport advertising campaign, since its launch till its last face-lift in 2007. The reason to choose an automobile as the object to verify the brand positioning dynamics was due the communication complexity as well as to the environmental conflicts that this merchandise has been suffering lately. The results confirm the necessity that brand positioning main concepts has to be up-dated frequently, following the changes in the social context. However, these changes have some limits. The changes are limited by the boundaries of the Jean-Marie Floch consumption valorized square. During this research, once more, could be demonstrated the semiotic contribution for the brand manager.

Esta dissertação relata e analisa uma experiência de mídia-educação realizada em uma escola particular da cidade de São Paulo, com um grupo de 22 alunos de 13 a 15 anos de idade no mês de junho de 2006. A proposta foi investigar as estratégias de produção de sentido adotadas pelo grupo de alunos, bem como as possibilidades de introdução de projetos de mídiaeducação nas escolas. Para isso, o trabalho se baseou na teoria das mediações, desenvolvida por Guillermo Orozco Gómez e Jesús Martín-Barbero. A pesquisa permitiu refletir sobre os diversos elementos que interferem na produção de sentido e verificar algumas condições necessárias para que um trabalho de mídia-educação possa ser realizado no ambiente escolar. / This dissertation describes and analyses an experience of media-education that took place in a private school in São Paulo, with a 22 students group of 13 to 15 years old in june 2006. The purpose was to investigate the meaning-making strategies adopted by the students group, as well as the possibilities of introduction of media-education projects in school. To achieve that, the work was based on the mediations theory, developed by Guillermo Orozco Gómes and Jesús Martín-Barbero. The research lend to reflections about the various elements that interfere in the meaning-making and to verify some necessary conditions to a media-education work in a educational environment.

[pt] Este trabalho propõe contribuir para a compreensão da cena política brasileira contemporânea e, para tanto, articula Análise da Narrativa de viés sócio-interacional com discurso político visando oferecer uma visão do lingüista sobre o fenômeno da popularidade do presidente Lula. O corpus da análise são narrativas pessoais encaixadas em seis discursos pronunciados pelo presidente entre abril de 2006 e março de 2007. Baseada de modo flexível no modelo de narrativa laboviano e na noção de história de vida de Linde, e recorrendo ainda às noções de enquadre, conforme Bateson e Goffman, e de alinhamento, de Goffman, a análise dos dados identifica as várias identidades que o presidente Lula constrói naquelas narrativas: de migrante nordestino, de operário, de líder sindical, de pai, de presidente. Ao mostrar como essas identidades são narrativamente construídas, a análise ressalta as qualidades de caráter e nuances de sentido projetadas e indica, em relação aos variados públicos dos discursos do presidente, como esses sentidos e identidades podem promover a obtenção de alinhamentos e funcionar como pré-condição para o atingimento do objetivo básico de persuasão que define o discurso político. / [en] This work is intended as a contribution to the understanding of the contemporary Brazilian political scene: it integrates Socio-interactional Narrative Analysis with political discourse aiming to offer a linguist`s perspective on president Lula`s continued popularity. Personal stories embedded in six speeches delivered by the president between April 2006 and March 2007 form the corpus of this analysis. Freely based on Labov`s narrative model and on Linde´s notion of life story, and also resorting to the notion of frame as per Bateson and Goffman, and to Goffman`s footing, the analysis identifies several self- presentations constructed and displayed by president Lula through those personal stories: Northeastern migrant, blue collar worker, union leader, father and president. By showing how these identities are narratively constructed, the analysis emphasizes projected character traits and singularities of meaning and indicates, in relation to the different audiences of the president´s speeches, how these meanings and identities can obtain alignments and function as a pre-condition for achieving persuasion, the basic objective of political discourse in general.

When we converse we constantly fail to observe the rules of conversation in order to simplify and make dialogues more effective. The scriptwriters who work with TV shows use non-observances of maxims in order to evoke different feelings from their viewers. The aim of this paper was to investigate how frequently non-observances of maxims occurred in the TV shows Desperate Housewives and That 70’s Show. I examined where and why they were used as well as how often flouting was used compared to violations. The base of the study was a drama and a comedy show. Research has shown that the maxim of relevance is most frequently used to create different comical or dramatic situations. The scriptwriters have their characters ignore what is relevant to the situations in order to make them come off as flustered, odd and stupid in humorous situations and as mysterious, cowardly, respectful or bold in dramatic situations. Also research shows that flouting occurs more frequently than violations when it comes to breaking maxims. Violations occur most often with the maxim of quality when the characters lie to mislead in order to direct blame away from him/herself. In Conclusion, this investigation has shown that non-observances of maxims are important for scriptwriters in order to create humorous and dramatic situations in verbal interaction.

In the psychology of religion, prayer is one area which has received relatively small attention in the past. In the case of Muslim prayer, with a few exceptions, the field is yet to be explored. This convergent parallel mixed-methods study examined the relationship of Muslim prayer acts and perceived psychosocial functions and meaning-making functions. The data was gathered using semi-constructed interviews as well as standardized instruments: Brief RCOPE, Sense of Coherence (SoC) and CD-RISC 2 resilience scale. The participants consisted of twelve males and four females currently residing in the central parts of Sweden. Focus was placed on the five daily prayers (Ṣalāt), the supplication prayer (Duʿāʾ) as well as the constant reminder of God (Dhikr). The theoretical parts focused mainly on meaning-making, coping, and ritual theory. The research question of this study was: “What role or roles do Muslim rituals, with a focus on prayer, have in the psychosocial functions and meaning-making functions in everyday life?”. For the Brief RCOPE questionnaire, the results included relatively high scores for positive coping and relatively low scores for negative coping (Positive Coping max: 28,00; min: 20,00; average: 23,75; range: 8,00. Negative Coping max: 15,00; min: 7,00, average: 10,19; range: 8,00. Religious coping on a general level max: 1,00; min 2,00, average: 1,06; range: 1,00). For the Sense of Coherence (SoC) scale, the results included different scores, in total medium to low (max: 75,00; min: 44,00; average: 56,00; range: 31,00). In the case of CD-RISC 2 resilience scale, the results were diverse with both high and low scores (max: 8,00; min: 3,00; average: 5,56; range: 5,00). From the interviews, several findings emerged including the centrality of prayer in the informant’s lives. Meaning-making emerged as a central part concerning all forms of prayer. The Muslim identity was also seen as absolutely central in their life. When performing prayers in line with the informants’ own theological understanding, this produced very positive feelings. When not performing the prayers, this resulted in negative feelings and anxiety. The latter also related to a more or less constant stress of not being a good enough Muslim and therefore ending up in Hell after death for most of the informants. The religious community was seen as very positive since many of the informants struggled with what they thought of as Un-Islamic values and behaviors present in the surrounding society.

This qualitative study encompasses a study of pupils' perceptions about the subject of music as well as the importance and everyday importance of the subject of music for pupils outside of school. The study has a phenomenological approach based on describing the breadth and variety of perceptions of the subject of music. Qualitative semistructured interviews form an empirical basis for analysis. The result is based on concepts such as meanings, perceptions of music as a school subject and everyday life. Variations appear that a student is stimulated at school to start musicing more outside of  school and that the interviewed pupils have different views about the music as a subject in school. The result also shows how the students who play any instrument during their spare time, also have parents who play music in any form. On the other hand, the results show that those who do not play any instrument in their spare time have parents who do not. Finally, the result showed that all interviewed students in some form use music in any social context, musicing with the family or just listening to music together with friends. / Denna kvalitativa studie omfattar en undersökning rörande elevers uppfattningar om ämnet musik samt vilken betydelse och vardagsanknytning ämnet musik har för eleverna utanför skolan. Studien har en fenomenografisk ansats med utgångspunkt i att beskriva bredd och variation av uppfattningar om ämnet musik. Kvalitativa, semistrukturerade intervjuer utgör empiriskt underlag för analys. Resultatet redovisas utifrån begrepp som betydelser, musik som skolämne och vardag. Variationer framträder såsom att en elev stimuleras i skolan till att börja musicera mer utanför skolan och att de intervjuade eleverna har olika uppfattningar om ämnet musik. Det resultatet också visar är hur de elever som spelar något instrument på sin fritid, även har föräldrar som musicerar i någon form. Däremot så visar resultat att de elever som inte musicerar på fritiden har föräldrar som inte heller gör det. Slutligen visade resultatet att alla intervjuade eleverna i någon form använder musik i något socialt sammanhang. Det kan handla om att musicera tillsammans med familjen eller bara lyssna på musik tillsammans med kompisar.

This is a study of the emotion terms happy and happiness conducted in order to identify the possible grounds in which these notions are perceived by the British English speaking speech community and how people use these terms according to their conceptual frameworks. Basically, it is supposed that the terms happy and happiness are very close in their meanings and they imply more or less the same sense from different angles. This prediction, however, is only partly true. Through this study it is found that there is not as much overlap in the meaning of happy and happiness as one would expect.

The study aims at the understanding of the meaning-building process during a group work interaction of tertiary-level students. The article highly emphasizes on the fact that meaning evolves through the interaction of the people, whether verbal or non-verbal, and the group work interaction substantiates the meaning-building process quite emphatically as the interaction is quite intensive and peer-centered. In the way to understand the meaning-making, the study has focused its concentration on turn-taking procedures of the participants as well as the materialization of their competence.

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