Ce mémoire analyse la mobilisation multiniveaux de la section locale 9490 d'Alma du syndicat des Métallos lors de son conflit de travail avec Rio Tinto Alcan à l'hiver 2012. Lors de la négociation pour le renouvellement de la convention collective, le syndicat, affilié à la FTQ, est mis en lock-out par Rio Tinto Alcan, une entreprise multinationale anglo-australienne. Rio Tinto achète Alcan, une entreprise multinationale canadienne, au milieu des années 2000 et souhaite rentabiliser son investissement. Le Syndicat tient à maintenir ses acquis et les emplois de qualité dans la région et à ne pas céder devant ce nouvel employeur. Le syndicat des Métallos est affilié au syndicat international United SteelWorkers. Ensemble, ils mettront sur pied une campagne stratégique internationale afin de faire contrepoids aux énormes ressources de l'employeur. Cette étude analyse le déploiement d'un syndicat international lors d'un conflit de travail au niveau local avec une entreprise multinationale et identifie les impacts de la campagne sur les relations de travail. / This thesis analyzes the multilevel mobilisation of the Metallo’s local union 9490 in Alma during the lockout by multinational company Rio Tinto Alcan that took place during winter 2012. During the collective bargaining process to renew the collective agreement, the Union is put on lockout. Australo-british multinational company Rio Tinto had bought Canadian multinational company Alcan in the mid-2000 and wanted to score a return on its investment. The local union affiliated with FTQ’s Métallos and the international union, the United Steelworkers, wanted to maintain its working conditions and keep the good jobs in the region. The union put together an international strategic campaign to counter the enormous resources of the employer. This thesis examines the impact of this international strategic campaign on the fight of a local union with its multinational employer and its impacts on labor relations.

Submitted by Juliana Trad Verissimo (juliana.trad@gmail.com) on 2012-09-24T16:20:08Z No. of bitstreams: 1 DISSERTATION_JULIANA_VERISSIMO.pdf: 6958070 bytes, checksum: b8c2ba13a57f7e7c59bcc1d2b033be9c (MD5) / Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2012-09-24T16:24:14Z (GMT) No. of bitstreams: 1 DISSERTATION_JULIANA_VERISSIMO.pdf: 6958070 bytes, checksum: b8c2ba13a57f7e7c59bcc1d2b033be9c (MD5) / Made available in DSpace on 2012-09-24T16:47:56Z (GMT). No. of bitstreams: 1 DISSERTATION_JULIANA_VERISSIMO.pdf: 6958070 bytes, checksum: b8c2ba13a57f7e7c59bcc1d2b033be9c (MD5) Previous issue date: 2012-09-18 / In a dynamic and competitive global environment, many companies realize that continuous development and introduction of new products are key activities to their survival and growth. One of today’s biggest challenges to businesses involves knowing how to act in a world in which both the frame and the basis of competition are constantly changing, and where restructuring and portfolio shifting are central activities for capturing a fair share of global growth. Both the fast pace of technological innovation and the rising affluence of developing economies present businesses with risks and opportunities, and it is not only important that companies pay attention to the launch of top-notch products in developed markets, but also mandatory that they know how to launch old news to new markets. Using the Brazilian market as an example, this dissertation sought to study how multinational companies have been using advertising in the launch of new product categories and subcategories that are already sold elsewhere to new geographies. After reviewing the literature available, developing propositions, and evaluating those with the help of three case studies, it was possible to verify some linearity between the cases and the literature studied. These included the search for category legitimation preceding that of brand legitimation; the usage of expert sources to legitimate new categories; the usage of argument based appeals; and the advertising of more than one product feature per ad. Nevertheless, given some discrepancies noticeable between what was observed in Brazil and the literature consulted, it was also possible to verify that the way advertising cues are conducted in new geographies likewise depends on the competitive scenario faced, as well as on country specific economic and cultural variants. / Em um ambiente global dinâmico e competitivo, muitas empresas notam que constante desenvolvimento e lançamento de novos produtos são atividades-chave para seu crescimento e sobrevivência. Hoje, um dos maiores desafios enfrentados por tais empresas envolve saber como agir em um mundo em que tanto o escopo como a estrutura do ambiente competitivo estão em constante mudança, e em que reestruturações e mudanças de portfólio são centrais para as companhias que visam capitalizar com o crescimento global. Tanto o rápido ritmo de inovação tecnológica quando a crescente afluência de economias emergentes apresentam riscos e oportunidades para as empresas, o que torna importante não apenas que estas estejam atentas ao lançamento de produtos de última geração para mercados desenvolvidos: faz-se também necessário que saibam como lançar produtos antigos para novos mercados. Usando o mercado brasileiro como um exemplo, esta dissertação procurou estudar como multinacionais têm utilizado anúncios publicitários no lançamento, para novos mercados, de categorias e subcategorias de produtos já vendidas em outros países. Após uma revisão da literatura disponível, do desenvolvimento de proposições, e da avaliação destas através de três estudos de caso, foi possível verificar a existência de alguma linearidade entre os casos e a literatura estudada, incluindo: uma busca pela legitimação da categoria que precede àquela pela da marca; o uso de 'especialistas' para a legitimação da categoria; o uso de apelos baseados em argumentos; e a divulgação de mais de uma característica de produto por anúncio. No entanto, dadas algumas discrepâncias entre o que foi observado nos casos e aquilo descrito na literatura consultada, também foi possível verificar que a maneira como os anúncios são feitos em diferentes lugares depende igualmente do cenário competitivo enfrentado pela empresa, bem como de variantes econômicas e culturais específicas da localidade em questão.

[pt] A corrupção em negócios internacionais é um problema que vem merecendo crescente interesse na academia, e o combate à grande corrupção é um desafio a ser encampado por governos e instituições. Esta tese utiliza como unidades de análise companhias multinacionais brasileiras, da indústria da construção, investigadas na Operação Lava Jato da Polícia Federal. Adotou-se uma perspectiva teórica integrativa das teorias institucional e da agência. Com relação à teoria institucional era esperado que as multinacionais reagiriam frente à exposição pública de modo a manter sua legitimidade e recuperar sua reputação. Dentro da perspectiva da teoria da agência, a revisão de literatura apontava que as empresas buscam controlar seus agentes para evitar a prática da corrupção. Assim, por meio desta pesquisa buscouse identificar mudanças no conteúdo dos documentos institucionais no que se refere à prevenção e ao combate à grande corrupção, antes e durante a operação Lava Jato, por meio da análise de conteúdo. Utilizou-se o software Atlas.ti como ferramenta para busca de termos e citações nos documentos obtidos nos websites das firmas. O intervalo de tempo analisado foi de 2012 a 2019. Observou-se mudança significativa na prevalência de termos após 2014, ano de publicação da Lei Anticorrupção e da deflagração da Operação Lava Jato. / [en] Corruption in international business is a problem that has attracted increased interest from academicians. Fighting the great corruption is a challenge to be taken up by governments and institutions. This thesis uses as units of analysis Brazilian multinational companies from the construction industry, investigated in the Federal Police s Lava Jato Operation. The study adopts an integrative theoretical perspective of institutional theory and agency theory. Regarding institutional theory, it was expected that multinationals would react to public exposure to maintain their legitimacy and recover their reputation. From the perspective of agency theory, the literature review pointed out that companies seek to control their agents to avoid the practice of corruption. Thus, this research sought to identify changes in the content of institutional documents relative to preventing and combating the great corruption, before and during the Lava Jato operation, using content analysis. The software Atlas.ti was adopted as a tool for searching terms and quotes in the documents obtained in the firms websites. The time interval analyzed was from 2012 to 2019. There was a significant change in the prevalence of terms after 2014, the year of publication of the Anticorruption Law and the outbreak of Operation Lava Jato.

本研究係以個案研究的方式進行，並以吳思華教授所著「策略九說」之策略構面與競技場動態策略分析為理論基礎，深入探討該個案系統事業之經營策略邏輯，並藉以分析在變化快速的激烈競爭環境中，如何以適當的動態策略作為，主動的因應環境的變化，以持續地建構長期的競爭優勢，做為往後其他跨國企業系統事業部門發展的參考。 該個案系統事業自1994年創立以來，其間在該系統事業成長發展過程中影響較大的兩次組織變革，分別為1998年及2005年，為便於本個案之分析，本研究以這兩次策略轉折前後期的發展做為研究的依據。 綜合本研究之結果，對於該個案系統事業的動態經營策略有更清楚的了解，以下為本研究的發現與建議： 一、從個案系統事業部門發展之歷程中，有如下策略構面之變化： 在營運範疇構面，由早期的單/雙色字幕機發展到目前的大型全彩看板，道路公共工程用CMS看板，智慧型紅綠燈系統，年營業額大幅成長。在核心資源構面，累積了工程契約、大型工程控管、規劃提案文件、系統軟體人才等核心資源及環境、信賴性試驗、知識累積、工程安全Know how、業務運作、委員會等組織核心能耐。在事業網路構面上，日松集團海外通路的結合、系統服務公司、系統販賣公司、工程顧問公司、建築師、電機技師等構成了極可觀的事業網路。 二、從個案系統事業在不同策略構面間，發現其策略作為之配合有： 以核心資源(企業文化、研發實力、完備的業務運作程序和不斷組織自我學習與資源整合)作為營運範疇的後盾，使得該系統事業得以穩定成長。同時以核心資源建構內部能耐，並藉著外銷市場及紅綠燈市場的開拓等策略作為，建構出該系統事業具競爭優勢的事業網路。另外大型公共工程訂單之取得來自事業內部的核心能力，同時也強化了營運範疇的擴大。 三、從個案系統事業部門在不同競技場之動態位移方面： 在「價值 / 效率」競技場的努力可累積核心「能耐」，而「價值」的充分運用，可展現該事業的「價值」或「效率」。其主要價值優勢在於產品品質及品牌形象。而「結構」地位與核心「能耐」為該事業「實力」的表徵；「能耐」與「結構」可互相移轉並強化該事業的「實力」。其能耐則來自專業技術能力與商品化能力、企業文化及組織運作績效。其中「實力」與「體系」形成該系統事業異質化的能力；「實力」有助於「體系」的建立、「體系」有助於該事業「實力」的強化，皆強化了「異質」力。其主要實力展現在集團的組織整合能力、工程控管能力及財務能力。而事業經營即是一個不斷「異質」、「同形」的過程。 以下幾點建議可以做為往後其他跨國企業系統事業部門發展的參考： 1.從永續經營觀點，由於系統事業易受景氣循環影響且國內市場有限，應積極與母公司策略合作拓展海外市場，以擴大其營運範疇。 2.系統事業雖是客製化市場，應朝向開發可量產化系統產品，以解決訂單高低震盪起伏現象。 3.將可量產化模組化產品，轉移到大陸的工廠生產，以取得成本上的優勢，提升競爭力。 4.具備專業素養與精通Spec in提案、技術標運作模式及政府採購法等精英型行銷營業人才的聘用。 5.隨時隨地掌握好風險的管理，如訂單、估價、工安、技術等。 關鍵字詞：動態策略分析、營運範疇、核心資源、事業網路、跨國企業、系統事業、電子顯示幕。

Ce travail confronte le phénomène de l’internationalisation des pratiques de gestion des entreprises à celui de la légitimité des institutions intermédiaires. L’étude de cas porte sur l’internationalisation d’une entreprise française, Veolia Environnement, en Suède et en Roumanie. Cette firme est dite « urbaine » dans la mesure où elle est spécialisée dans les services publics locaux. Les résultats attestent des processus de légitimation que la « firme urbaine » déploie au moyen de sa « dimension institutionnelle » lors de son expansion internationale. Ils prennent la forme de régulations « par le haut » et « par le bas ». Lorsque la firme régule « par le haut », elle tente de mettre en place des types de coopération avec les institutions publiques. Lors de la régulation « par le bas », elle impulse un modèle gestionnaire, couplé à des formes de socialisation des individus, dans les organisations du travail. Dans les deux cas, la firme tente de prolonger ou assurer le rôle dévolu à l’autorité publique, d’où sa « dimensions institutionnelle ». La légitimité de la « firme urbaine » est ainsi mise à l’épreuve de la régulation d’une action collective se confrontant à un principe démocratique variable selon les pays. En France, la « firme urbaine » développe sa « dimension institutionnelle » en raison de l’existence d’une démocratie déléguée. En Suède, son action est limitée par la démocratie participative effective. En Roumanie, la démocratie en constitution représente, certes un obstacle à son expansion économique mais, en revanche, un terrain favorable au développement de sa « dimension institutionnelle ». / This work confronts the phenomenon of management practices internationalization of corporations to the legitimacy of intermediate institutions. The case study deals with the internationalization of a French company, Veolia Environnement, in Sweden and Romania. Being specialized in local public services, this firm is considered as “urban”. The results show the legitimating processes the “urban firm” resorts to while settling abroad thanks to its “institutional dimension”. Such processes turn into “high-level” and “low-level” regulations. When the firm regulates on the “high level”, it tries to implement cooperation strategies with the public institutions. When the firm regulates on the “low-level”, it promotes a management model, associated with individuals’ socialization processes, into the labor organizations. In both cases the firm aims at pursuing or replacing the public authority, hence its “institutional dimension”. Thus, the legitimacy of the “urban firm” depends on the regulation of a collective action that faces a democratic principle varying according to the countries. In France, the “urban firm” develops its “institutional dimension” owing to the fact that there is a delegated democracy. In Sweden, its action is limited by the effective participating democracy. As to Romania, the democracy in constitution can, on the one hand, be seen as an obstacle to its economic expansion. But on the other hand, it enables the development of its “institutional dimension”.

The gas leak disaster in Bhopal, India, in 1984 illustrates a situation of catastrophe and mass torts resulting in loss of life and health as well as environmental degradation. The Indian company Union Carbide India Limited, who owned and operated the chemical plant that caused the disaster, did not have sufficient assets to compensate the victims in contrast to its financially well-equipped US parent company Union Carbide Corporation. The courts never reached a decision regarding parent company liability for the subsidiary’s debts arising from tort claims against the subsidiary. However, where the subsidiary cannot satisfy its tort creditors, as in the Bhopal case, questions regarding parent company liability become highly relevant in relation to both foreign and domestic subsidiaries. Therefore, parent company liability for subsidiaries’ torts is discussed in this thesis with reference to Swedish and UK company law and with a focus on the tort creditors’ situation and the business and human rights debate. From limited liability for shareholders and each company being a separate legal entity follows that a parent company is not liable for its subsidiaries’ debts in neither Swedish nor UK company law. These concepts serve the important function of facilitating risk-taking and entrepreneurial activities. However, they also contribute to the problem of uncompensated tort victims arising where a subsidiary is involved in liability- producing activities but lacks assets to compensate the tort victims. Where limited liability and each company being a separate legal entity leads to particularly inappropriate results, the doctrine of piercing the corporate veil in both Sweden and the UK allows the court to disregard the separate legal personalities and hold the parent company liable for its subsidiary’s acts or omissions. The doctrine is characterised by uncertainty and is seemingly only available under exceptional circumstances. The doctrine does little to mitigate the problems for subsidiaries’ tort creditors at large. The business and human rights debate calls for access to judicial remedies for victims of businesses’ human rights violations. As some human rights violations can form the basis of a tort claim, it is relevant to discuss parent company liability according to company law in relation to human rights violations. The United Nations Guiding Principles on Business and Human Rights emphasise the need to ensure that corporate law does not prevent access to judicial remedies. However, the company law regulation of liability in company groups seems in practice to function as an obstacle for access to judicial remedies for human rights victims, particularly when also considering the inadequate legal regimes in some host states and the hurdles of jurisdiction and applicable law in multinational company groups. It is concluded in this thesis that the company law regulation of liability in company groups is seemingly not equipped to meet the challenges arising with the development of company groups, the global reach of the private business sector, the risks of mass torts and the influence of the business sector on human rights.