自從網際網路與影音服務的匯流出現以後，透過寬頻網路來傳輸影音內容的寬頻影音網站也隨之出現，本研究所定義的寬頻影音匯聚網站指的乃是以入口網站形式呈現的影音網站，其功能為收集各個類別的影音內容，並透過收集大量的影音內容，以提供用戶完整且多樣化的影音娛樂服務。 目前包括電信公司、網路公司、掌握娛樂內容的電視台等不同產業領域的業者都紛紛投入寬頻影音市場中，導致寬頻影音產業內的競爭越來越激烈，自2004年開始，台灣寬頻影音市場更發生一系列的併購行為，許多業者也開始提供影音部落格、線上下載電影等多元的加值性服務以尋求競爭上的優勢。由於在數位化匯流的趨勢之下，產業競爭環境的不確定性也隨之增加，就資源基礎理論的角度來看，企業的經營乃是持久而執著的努力，唯有不斷的累積資源，才能形成不敗的競爭優勢，因此，本研究透過資源基礎觀點來檢視企業所擁有的核心資源，瞭解目前寬頻影音匯聚網站所擁有的核心資源為何，這些核心資源給予寬頻影音匯聚網站哪些競爭上的利基，以及寬頻影音匯聚網站應如何在市場之中發展或拓展其核心資源以形成競爭上的優勢。 在上述的問題意識下，本研究運用文獻分析法與深度訪談法探索台灣寬頻影音產業之生態與產業環境，找出目前寬頻影音匯聚網站之核心資源與其資源特性，並配合市場面、通道面、網絡面、鏈局面與消費面這五個市場競爭構面的考量，以瞭解寬頻影音匯聚網站在市場中如何增強或拓展其核心資源以形成或維持其競爭優勢。 在結合文獻分析與寬頻影音業者的訪談結果後，本研究除了針對各研究案例業者給予實務建議外，研究結論認為寬頻影音匯聚網站的核心資源為相互組合的概念，市場領導者的共有特質便是掌握了「頻寬」、「內容」、「技術」、「資金」與「財務管理能力」等重要性資源，各業者在經營上都十分注重於「品牌名聲」、「影音壓縮與串流處理能力」與「團隊與業務運作能力」等資源與能力的培養，未來各業者可再進一步加強「人際網絡的連結與整合能力」與「行銷經驗與能力」這兩方面的資源，以增加自身在市場上的競爭力。 / Websites used to deliver audio or video services through broadband are getting popular due to the convergence of internet and audio/video services. The definition of video aggregated webcasters in this research is the broadband audio/video streaming website that is presented by portal site. Its function includes collection of all sorts of different audio/video contents and provides their consumers more diversified and completed audio/video services. Recently the webcasting industry has become very competitive since there are more and more investors from all different industries investing in this market, including telecommunication and internet company, and some entertainment leading television stations. Since 2004, a series of merger and amalgamation started to rise in webcasting market in Taiwan. In order to build up more competitive advantages, some operators have also started to introduce video blogs and some other valued-added services such as providing users to download online movies. Because of the digital convergence, the uncertainty of this competitive environment has relatively increased. From the resource-based theory's point of view, making durable and constant effort is the most important principle the enterprise operations follow. The only way to maintain extremely strong competitive advantages is to acquire and accumulate resources continuously. Thus, this research examines enterprises’ core resources according to resource-based theory and identifies what kind of core resources the video aggregated webcasters has so far, what these core resources can offer these webcasters in terms of competitive advantages, and how to further develop the core resources in order to gain more market shares within this industry. In order to discuss above-mentioned concerns, this research applies document analysis and in-depth interview to explore the webcasting industry in Taiwan and discover the core resources and its characteristics for video aggregated webcasters nowadays. In addition, this research discusses how video aggregated webcasters can enhance or further improve its core resources in order to build up it’s competitive advantages in 5 different competition aspects of market structure, route, network, chain and consumption. After combining document analysis and in-depth interview, apart from providing some practical recommendations based on the researched cases, this research demonstrates that combination concept is the core resource of video aggregated webcasters. The common characteristics for the market leaders are highly skilled at some significant resources such as bandwidth, content, technique, capital and financial management capability. Lots of enterprises tend to emphasis on promoting their brands and reputations, audio/video compression and streaming capability and team and business executive capability. In the future, the operators can improve their interpersonal network and marketing experience and competence in order to advance their competitive advantages in the market.

代理商是許多國外廠商在初入陌生的海外市場時，最常使用的低涉入模式之一，其代表國外原廠在當地市場執行產品銷售的相關業務，並服務當地客戶，扮演國外原廠與當地客戶之間橋樑的角色。但是代理商也常被視為是國外原廠在進入當地市場時暫時或次要的工具，一旦當地市場逐漸成長，國外原廠就會收回代理權自行經營；當地市場太小，代理商又面臨自身經營的困境，所以代理商常面臨生存的兩難。加上一般代理商不涉及製造活動，需仰賴國外原廠提供產品，一旦當國外原廠取消代理關係，往往造成代理商因失去產品來源而遭受重大損失。 本研究從代理商的角度，探討代理商如何避免被國外原廠取消代理權，以及 代理商即使面對被國外原廠取消代理權，其仍舊可以繼續生存的策略作為。本研究以交易成本理論與資源基礎理論，分別從國外原廠對當地市場的興趣、代理商與國外原廠的上游關係以及代理商與國內客戶的下游關係三個部分加以分析，探討代理商如何利用上、下游關係中的知識與資源，來維繫與發展與國外原廠之間的關係，避免被國外原廠取消代理權。再者，代理商可以透過運用知識與資源，使其在面對被國外原廠終止代理關係時，降低損失的程度、並提高生存空間。 本研究以台灣電子零件代理商為研究對象，代理自國外原廠的產品線為分析單位，實證結果發現，在代理商避免被國外原廠取消代理權的問題上，國外原廠對代理商投入的資源越多，越能降低被取消代理權的可能性；而代理商在對上游(國外原廠)的關係中，擁有的當地市場資源越多、越瞭解國外原廠、越能掌握當地網絡，越能降低被國外原廠取消代理權的可能性；代理商在對下游(當地客戶)的關係中，越瞭解當地客戶、越能提供附加價值活動給當地客戶，越能降低被國外原廠取消代理權的可能性。在即使面對被國外原廠取消代理權，代理商依舊可以保有生存機會的議題上，代理商越能適度增加國外原廠數目，分散產品來源，越能降低因為被國外原廠取消代理權而造成的損失。

策略的資源基礎觀點(resource-base view),主張有價值、稀少、不易模仿(包括不易替代)的資源具有創造優異績效的潛力(e.g.Barney,1991:1995)；而基礎資源是企業結合和轉換實體輸入資源的方式，在提供持續性競爭優勢方面特別重要，因為它們具有難以模仿的本質，有助於持續性差異化，在企業的發展過程，扮演不可或缺角色！ 本研究主要以晶華國際酒店集團為對象，依據其過去成長軌跡，分成三階段，在多角化的成長策略，所顯示出來的現象，做一個分析與整理。透過探討學理的論點及個案研究方法，將企業的沿革資料，營收及存益額之統計，以成長三階段: 集團基礎鞏固期、資源能力移動期、創新資源期分段，以既有資源之擴大延伸、水平延伸創造新資源之分類，歸納企業成長模型，並做出解析和討論。 本研究認為以企業成長階梯觀念，不論在哪一個階段，能保持企業穩定中求成長的最佳模型將是: 1.先建立核心優勢，打下企業紮實根基，形成核心資源； 先將資源移動至相關多角化產業，使基礎事業階段有所支撐，並循序擴大事業版圖；適度發展非相關產業，才能擴充新的領域和機會。 結論將綜合由晶華在旅館事業的核心資源發展出來的新事業，在未來經營上參考吳思華(1994)提出以資源為基礎的策略分析架構， 確認並評估所有資源：企業在進行策略規劃時，首先應掌握現有資源，但有些資源是有內隱或模糊的特性，並未顯示在財務報表中，必須仔細加以辨識，才能掌握清楚。 2.檢測價值，設定核心資源：應依據策略性資源的三個特性:獨特性、專屬性與模糊性來辨識具有競爭優勢價值的資源。 3.制定企業未來的發展策略： 企業的策略應能充分有效使用核心資源，以創造出最大準租。 4.強化核心資源： 企業除運用自己的資源外，並應配合未來策略發展需求，確認資源差距，努力加以補足。 本研究希望藉晶華國際集團個案研究結論所闡述觀念，希望能帶給企業多角化、國際化成長策略有興趣者，從資源優勢延伸角度切入，一個參考模式。將來在資源的配置與策略的運用上，獲得最佳組合，以創造卓越的成長績效。 / From the viewpoint of Resource-base View, valuable, rare and non-substitutive resources are potential to contribute outstanding performance. And resource-base is the methods for a business to link up and transfer the existence and input the resources. This study is base on Formosa International Hotels Corporation, form the Dynamics point of view, do analysis according to its three different development phases. Through the case research methodology, summarize the different resources for different development phase and provide analysis explanation and suggestion. This research believes in the business development ladder consciousness. No matter which stage it is, the best model will be as the following: Establish the core strength as foundation of the business as the core resource. Move the resource to the Dynamics of the business in order to explore the business territory. Find the proper area to expand the territory and opportunities. Conclude the new business developed from Grand Formosa Regent’s core resource, and take the strategic analysis structure of Professor Wu as reference, Firstly, identify and evaluate all the resources. Secondly, Access the value, and set the core resources. Thirdly, Establish the future strategy for the business. Fourthly, reinforce the core resources. The research is based on the study of Formosa International Hotels Corporation, and wish to bring to those enterprise, which has interest in internationalization and dynamics some model regarding resources allocation and utilization. Through the best combination of resources, excellent performance will be reached.

新產品開發是一個資源組合的過程。創新產品的設計與推出，不僅攸關廠商參與市場競爭的機會，更影響其未來生存發展的空間。在過去相關研究中，較側重於探討市場面的商品效果，強調功能、介面設計，以及樣式美觀等因素，也因此忽略了開發過程中資源取用的「成本」問題。雖有部分研究試圖以資源基礎觀點探討廠商能耐與產品開發績效之間的關係，卻僅圍繞在檢視資源的「組合效率」與「組合效果」，如加速開發流程、提升生產速度，以及提高產品的品質與績效。 然而，創新產品具有「推陳出新」的特質，即強調資源的重組與新組合的實現(Schumpeter, 1912)。不過，關於資源的組合論述，卻過於籠統，並未觸及組合的建構內涵，也甚少探討投入組合的單一素材，其多重應用的可能性，亦即「資源發明」的議題。因此，本研究以人類學家Lévi-Strauss(1966)提出的拼湊(bricolage)概念，探討開發創新商品的資源拼湊與價值實現，以填補資源基礎觀點的不足。 本研究採取質性與量化並行的研究策略。針對創新產品的發展歷程實施以敘述生命故事、回溯創作史為核心的敘事研究，透過先導個案澄清分析架構，爾後進行驗證式個案研究及量化研究，使變數的衡量與關係的驗證，得以在第二階段實施。 研究發現，資源在創新商品的開發活動中扮演關鍵角色，廠商若取用成本較低的一般性資源，不僅有助於降低「資源組合成本」，也較能快速啟動資源重組活動。此外，較為豐厚的資源初始狀態，也可在開發創新商品時，增加重複進行多次實驗的機會，透過不斷地資源重組、摸索元素之間的連結關係，以促進學習效果，並累積「工多藝熟」的能耐，進而堅實組合的結構與秩序。 另一方面，一般性資源通常被視為無用或毫無價值，因此必須能賦予資源新生命，進而與其他元素重新組合，才能創造「無中生有」、超越資源既有價值水準的創新商品。而發現資源多重應用的基礎，即為拼湊能力的建立，代表對資源特質的觀察力、區辨性、重新連結能力、實作以及學習能力。 從理論上而言，本研究探討萌芽階段的創意團隊，藉由拼湊一般性資源而點燃創新能量並實現價值的關鍵因素，不僅擴展資源基礎觀點的適用性，亦開啟「新資源基礎觀點」之理論面向。在實務上，本研究透過系統性地觀察及分析小型創新商品的開發活動，彰顯拼湊能力的重要性。而對於有意願投入或開發創新商品的團隊，本研究亦提供一個資源取用的整體性架構與創意思考的空間。

Under de senaste årtiondena har ansvarfullt företagande (CSR) varit ett ämne som erhållit allt mer fokus inom forskning och således även för företag och samhället i stort. CSR är ett ämne som är högst aktuellt då globalisering är ett faktum och medför att de företag som är verksamma idag bär ett globalt ansvar, då dessa är stora aktörer i en värld som kantas av ekonomiska kriser, miljöproblem och humanitär försummelse. Det ökade intresset från samhället för CSR har medfört att företagen idag ser detta som en strategisk investering och företags satsning i hållbarhetsaktiviteter har kommit att erhålla en allt större del av företags verksamhet. Frågan kvarstår om detta endast är en investering som ökar företagets etik och moral eller om det faktiskt är lönsamt, och även om lönsamma företag ökar sin investering i hållbarhetsarbete. En stor mängd forskning har utförts för att undersöka förhållandena mellan hållbarhet och lönsamhet, dock utan att konsensus i forskningsgrenen har uppkommit.       Grundat på den nuvarande forskningssituationen syftade denna studie till att undersöka vilken effekt ansvarsfullt företagande har på olika lönsamhetsmått, samt vilken effekt de olika lönsamhetsmåtten har på ansvarsfullt företagande, i företag registrerade på large cap och mid cap på Nasdaq OMX Stockholm. För att besvara studiens problemformulering och uppfylla studiens syfte har en kvantitativ forskningsansats brukats och ett urval av företag listade på large och mid cap Nasdaq OMX Stockholm har undersökts. För att sätta ett mått på ansvarsfullt företagande (CSP) har en innehållsanalys av företags årsrapporter och hållbarhetsrapporter genomförts, lönsamhetsmåtten (CFP) har utgått från redovisningsbaserade mått (ROE och ROA) samt ett marknadsbaserat mått (total avkastning). Vidare undersöks även relationen mellan variablerna, CSP och CFP, med en tidsaspekt och kontrollvariablerna storlek, risk, FoU och industritillhörighet har brukats. De teorier som har använts för att förklara CFP:s effekt på CSP är slappa resurser och direktörsopportunism, och effekten CSP har på CFP har teorierna intressentteorin, resursbaserad synvinkel och kompromissteorin använts.  Det resultat som framkommit genom de multipla regressionerna som testat studiens hypoteser visar att ROE:s effekt på CSP är positiv, medan både ROA:s och avkastningens effekt på CSP är neutral. Slutsatsen blir således delad då lönsamhetsmåttet ROE visar att företag som har en högre lönsamhet kommer investera mer i hållbarhet, denna effekt knyts samman med teorin om slappa resurser. Å andra sidan visar både ROA och avkastning på en neutral effekt på CSP vilket ej kan knytas till varken slappa resurser eller direktöropportunism. Vidare när istället CSP:s effekt på ROE, ROA och avkastning undersökts visar samtliga på en neutral påverkan. Den slutsats som kan dras från detta resultat är att hållbarhetsarbete ej empiriskt kan säkerställa en högre eller lägre lönsamhet, och varken intressentteorin, resursbaserad synvinkel eller kompromissteorin kan förklara resultatet. Med icke-konklusiva resultat föreslår författarna för vidare forskning inom området där mer forskning i den svenska kontexten är nödvändig.

Syftet med denna uppsats är att beskriva hur styrkan i småföretags sociala och professionella nätverk påverkar valet av finansiell bootsrapping, med företagarens ursprung som betingad faktor. Målet med studien är att introducera och ge en generell översikt över orsakssambandet mellan de berörda koncepten. En undersökning genomfördes bland småföretag i Sverige för att identifiera det sociala och professionella nätverkets påverkan på finansiell bootstraping. I undersökningen antogs företagarens ursprung ha en modererande roll. Dessutom ingick en rad kontrollvariabler för att undersöka deras effekt på orsakssambandet. Sålunda ger det en djupare insikt om vilka underliggande individuella och organisatoriska attribut som påverkar företagares val av finansiell bootstrapping. En utökad kunskap för fenomenet finansiell bootstrapping kan ses som ett konkurrenskraftigt hjälpmedel vid egenföretagande. Framförallt blir det påtagligt för småföretagare som stöter på hinder i anskaffningen av externt finansiellt kapital. Denna uppsats baserades på 136 frågeformulär som returneras från småföretagare som är etablerade på den svenska marknaden. Medan resultatet bekräftar vikten av finansiell bootstrapping för småföretag, identifieras ursprungsskillnader i användningen av olika finansiella bootstrappingmetoder. Dessutom identifieras variationer i invandrare och inföddas användning av sociala och professionella nätverk. Vidare upptäcker vi att styrkan i småföretags nätverk har en positiv påverkan på finansiell bootstrapping. Däremot när ursprung antas ha en modererande effekt ges blandade resultat. Sålunda indikerar resultatet på att det finns vissa likheter i invandrare och infödda företagares finansieringsbeteende

[pt] Dada a importância dos provedores de serviços logísticos e da existência de uma carência na definição clara das fronteiras entre os diversos tipos de Party Logistics - PLs (1PL, 2 PL, 3PL, 4PL e 5PL), a presente dissertação apresenta uma proposta de metodologia para classificá-los baseada em um estudo exploratório fundamentado em uma análise da literatura acadêmica. A metodologia tem por base os conceitos de complexidade logística, tipos de contratos, responsáveis pela execução do serviço, características do investimento, formas de governança, tipos de relacionamentos, capabilidades, vantagem competitiva e agregação de valor à cadeia. A teoria do custo de transação e a visão baseada em recursos, auxiliam na elaboração da metodologia. As características são associadas aos PLs com o intuito de defini-los e de indicar uma fronteira clara entre cada um deles. / [en] Given the importance of logistic service providers and the existence of a lack in the definition frontiers among the different Party Logistics - PLs (1PL, 2PL, 3PL, 4PL and 5PL), the present dissertation presents a methodology proposal to classify these Party Logistics based on an exploratory study supported by an analysis in the academic literature. The methodology uses the following concepts: logistic complexity, contract types, investment characteristics, governance forms, relationships types, responsible for the service execution, capabilities, competitive advantage, and value aggregation. The transaction cost theory and the resource-based view help in the elaboration of the methodology. The characteristics are associated to the PLs towards defining them and indicating a clear frontier among each of them.

Submitted by Maicon Juliano Schmidt (maicons) on 2015-04-17T18:00:26Z No. of bitstreams: 1 Cintia Frigo Petuco.pdf: 1959266 bytes, checksum: c47c4257d0b2c1a65a407e9559530c05 (MD5) / Made available in DSpace on 2015-04-17T18:00:26Z (GMT). No. of bitstreams: 1 Cintia Frigo Petuco.pdf: 1959266 bytes, checksum: c47c4257d0b2c1a65a407e9559530c05 (MD5) Previous issue date: 2013-12-18 / Nenhuma / A inovação na empresa constantemente assume um dos papéis principais na sua busca por vantagem competitiva, diferenciação e melhores resultados. Por outro lado, a tecnologia da informação (TI) é vista como uma das principais áreas estratégicas da empresa e capaz de apoiar esse processo. Analisar que capacidades da TI contribuem para a inovação na empresa, foi a questão direcionadora desta dissertação. Os objetivos específicos traçados tiveram a finalidade de responder a esse questionamento, detalhando que capacidades da TI estão envolvidas nesse processo, entendendo como a contribuição das mesmas ocorre em relação à inovação na empresa, identificando ainda capacidades da TI inibidoras e capacidades da TI desejáveis, mas incipientes ou ausentes atualmente na empresa. Para isso, o estudo contou previamente com uma revisão da literatura, a fim de esclarecer conceitos e características sobre inovação e empresas inovadoras, bem como recursos e capacidades, enfocando especificamente as capacidades da TI. A partir dessa revisão, um modelo teórico de pesquisa foi elaborado, tornando-se a base para a realização posterior da pesquisa empírica, a qual seguiu uma metodologia qualitativa com estudo de casos múltiplos, sendo analisadas três empresas inovadoras do Sul. Os resultados confirmam parte da base teórica inicial, revelando capacidades adicionais. O estudo demonstra que capacidades de infraestrutura da TI de prover hardwares e plataformas, softwares, rede e telecomunicação, mobilidade e indicadores estratégicos, além das relativas aos seus recursos humanos da TI de entendimento e envolvimento com as áreas de negócios bem como de contribuição com novas ideias, são fatores que colaboram significativamente para a inovação na empresa. Além dessas, a capacidade da TI de viabilizar intangíveis como a gestão da informação e do conhecimento, bem como a de realizar a governança da TI através do planejamento e do controle da TI, cooperam com as capacidades citadas anteriormente, a fim de alcançar o mesmo objetivo. Ainda, capacidades da TI inibidoras da inovação na empresa foram destacadas, como entre outras, os bloqueios de Internet, a fila na TI para atendimento às necessidades da empresa e a falta de apoio e de disponibilização das soluções. Os resultados e as conclusões apresentadas discutem e resumem as situações encontradas nas empresas estudadas, contribuindo significativamente tanto para a área acadêmica quanto para a área de gestão de empresas. Em relação à academia, algumas capacidades da TI contidas no modelo teórico de pesquisa original foram confirmadas, bem como novas capacidades foram encontradas e outras foram indicadas como inibidoras da inovação, ampliando estudos anteriores e tendo potencialidade de servir como base para novos estudos. Ainda, possibilita que os gestores utilizem os resultados apresentados como direcionadores de suas decisões sobre quais capacidades precisam ser continuadas, desenvolvidas, melhoradas ou até mesmo eliminadas na empresa, a fim de contribuirem para sua inovação. / Innovation within a company plays a main role to obtain competitive advantages, differentiation and better results. In this regard, Information Technology (IT) is seen as one of the main company's strategic area and IT is able to support this process. Analyzing the contribution of IT capabilities to company innovation is thus the key issue in this dissertation. The specific objectives here detailed consider how IT capabilities can contribute to innovation, and also indentifying its inhibitory and desirable capabilities. The Literature review found in this paper clarifies some concepts and characteristics about innovation and innovative companies and also elucidates IT resources and capabilities. This theoretical model search has been appliedin an empirical research on the basis of qualitative methodology and multiple cases study using three innovative companies from Rio Grande do Sul/Brazil. The results confirm partially the initial theoretical basis revealing additional capabilities. Seeking factors that could significantly contribute to company innovation, the study shows IT infrastructure capability to provide hardware and platforms, software, networkinfrastructure, mobility and strategic indictors as well as those IT human resources for understanding and involving with business areas and innovative ideas. In this sense, IT enables information and knowledge management and improves governance through planning and controlling. This study also highlights IT’s innovation inhibitor capability in company as, among others, internet blocking, service queue and lack of adequate support and solutions. The results and conclusions here demonstrated discuss and summarize the elements found in the studied companies contributing thereby to academic area and also to business management area. Regarding the Academy some IT capabilities from the original theoretical model search were confirmed and further others localized as innovation inhibitor expanding thus previous studies and contributing to future productions. From the results here shown managers may guide their decisions on continuation, development, improvement and adequation of innovation in company.

Submitted by William Justo Figueiro (williamjf) on 2015-07-16T21:04:12Z No. of bitstreams: 1 22c.pdf: 4652907 bytes, checksum: ab21111b63aa4aebf99649423c80f786 (MD5) / Made available in DSpace on 2015-07-16T21:04:12Z (GMT). No. of bitstreams: 1 22c.pdf: 4652907 bytes, checksum: ab21111b63aa4aebf99649423c80f786 (MD5) Previous issue date: 2010-08-16 / UNISINOS - Universidade do Vale do Rio dos Sinos / O conhecimento é o fator-chave para a criação do novo e a inovação é dependente do capital humano e da cooperação entre as pessoas e organizações. Este estudo qualitativo utiliza o método do estudo de caso e busca compreender a evolução de estratégias bem sucedidas de interação universidade e empresa e identificar os principais diferenciais que explicam os ganhos estratégicos decorrentes das parcerias. A seleção das instituições para este estudo – PUC-Rio e Fundação Dom Cabral e o relacionamento com a Petrobras – considerou o fato de serem de natureza privada, com trajetórias bem sucedidas de relacionamento com empresas e reconhecidas pela excelência no ensino e pesquisa. A trajetória destas empresas é marcada por eventos que permitem observar as implicações dos relacionamentos e da mobilização dos recursos estratégicos para a prática da inovação. O aporte teórico que embasa a análise da interação Universidade-Empresa se utiliza da abordagem da Hélice Tríplice, das Redes Interorganizacionais, da Visão Baseada em Recursos e da Visão Relacional. A análise dos dados coletados apresentou evidências de que o diferencial estratégico das instituições pesquisadas é obtido a partir de posicionamentos e ações estratégicas ao longo do tempo; da capacidade de gerar conhecimento e inovar; da capacidade de conexão com o mercado e de desenvolver novas competências organizacionais; da capacidade de mobilizar recursos internos e de estabelecer parcerias através de relacionamentos interorganizacionais; e da capacidade de atrair e reter talentos que possam contribuir para a excelência acadêmica, a sustentabilidade e a efetiva participação no desenvolvimento social. / Knowledge is the key factor for the creation of anything new and innovation is dependent on human capital and cooperation among people and organizations. This qualitative study uses the case study method and seeks to understand the evolution of successful strategies of interaction between university and industry and to identify key differences that explain the gains arising from strategic partnerships. The selection of the institutions for this study - PUC-Rio and Fundação Dom Cabral and the relationship with Petrobras - considered the fact that they are private in nature, with histories of successful relationships with companies and recognized for excellence in teaching and research. The trajectory of these companies is marked by events that allow us to observe the implications of the relationships and the mobilization of strategic resources for the practice of innovation. The theoretical bases that support the University-Industry interaction are the Triple Helix approach, the Interorganizational Network, the Resource-Based View and the Relational Vision. The data analysis presented evidence that the strategic differentiator of the institutions surveyed is derived from placements and strategic actions over time, the ability to generate knowledge and innovate, the ability to connect with the market and to develop new organizational skills, the ability to mobilize domestic resources and to establish partnerships through interorganizational relationships, and the ability to attract and retain talent that can contribute to academic excellence, sustainability and effective participation in social development.

Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2015-10-26T10:43:14Z No. of bitstreams: 1 Thiago Beiler dos Santos Breyer_.pdf: 2064624 bytes, checksum: 75178b365c1d71570452bfc09234913c (MD5) / Made available in DSpace on 2015-10-26T10:43:14Z (GMT). No. of bitstreams: 1 Thiago Beiler dos Santos Breyer_.pdf: 2064624 bytes, checksum: 75178b365c1d71570452bfc09234913c (MD5) Previous issue date: 2015-05-18 / Nenhuma / As transformações empresariais vividas pelas empresas nos últimos anos chegaram ao mundo jurídico com diversos autores em artigos e publicações referindo-se e ao mercado jurídico em transformação, em especial no que se refere à Advocacia Empresarial. Dentre os diversos motivos para esta transformação, apresentam-se a mudança em sua gestão e posicionamento estratégico decorrentes de fatores mercadológicos, tais como tecnologia, sócio econômico, financeiro e os efeitos próprios da globalização. Observa-se, no entanto, que se as organizações empresariais evoluíram e se aperfeiçoaram administrativa e estrategicamente, o mesmo não se podendo dizer da advocacia empresarial, quer por muitos anos permaneceu inerte em sua estratégia, gestão e organização administrativa. Ocorre que a partir de determinado momento, as empresas que, por necessidade, interesse em crescimento ou competitividade vieram a se profissionalizar, passaram a exigir o mesmo de seus fornecedores, dentre eles os escritórios de advocacia empresarial Por tais razões e pelo crescente número de advogados e sociedades de advogados empresariais, se faz presente à advocacia empresarial uma estratégia clara e oportuna e voltada às características da sua indústria, qual seja, a prestação de serviços tendo o conhecimento como elemento precípuo de sua atuação. A Visão Baseada em Recursos (‘VBR’) vem ao encontro desta necessidade estratégica da advocacia empresarial, ao focar a sua estratégia nos recursos internos de uma organização empresarial como elemento norteador estratégico de sua teoria, indo ao encontro dos anseios e necessidades da advocacia empresarial. O presente estudo analisa a estratégia da advocacia empresarial a partir dos norteadores advindos da literatura de campo, Pessoas, Tecnologia, Organização, Preço e Geografia que, alinhados aos conceitos e recursos estratégicos da VBR como referência central para delinear a direção estratégica de um escritório de advocacia empresarial. / Business transformations experienced by businesses in recent years reached the legal world. And several authors in articles and publications refer to the legal market in transformation, particularly in relation to the field of Business and Corporate Law. Among the many reasons for this transformation on Business and Corporate Law, it can be presented the changes in management and strategic positioning due to market factors, such as technology, economic, financial partner and the effects of globalization itself. It is observed, however, that even though business organizations have evolved and improved administrative and strategically, the same can not be said of business and corporate law, taking in account that for many years it remained inert in its strategy, management and administrative organization. It happens that after a certain time, the companies that, by necessity, interest in growth or competitiveness came to professionalize themselves, and began to demand the same of its suppliers, including the Corporate Law Firms. For all this and the growing numbers of lawyers and corporate business lawyers, it is necessary to business law professionals a clear and timely strategy, geared and focused to the characteristics of their industry, namely, the provision of services taking knowledge as essential element of its performance. The Resource Based View ('VBR') meets this strategic need of business law, to force its strategy on internal resources of a business organization as an element and guidance strategy of its theory, meeting the wishes and needs of law business. This study analyzes the business advocacy strategy based on the concepts and VBR resources as a central strategic guidance starting from the this guidance coming from the field of literature, People, Technology, Organization, price and geography that aligned with the concepts and strategic resources of VBR as a central reference to outline the strategic direction of a business law firm