Spelling suggestions: "subject:"ehe decisionmaking process"" "subject:"ehe decisionmaking process""
381 |
An audit of online recruitment : a South African perspectiveSwart, Lani 03 1900 (has links)
Thesis (MA (Industrial Psychology))--University of Stellenbosch, 2008. / The survival of an organisation in a global competitive business environment depends on its survival skills
(e.g. adaptability, flexibility and innovativeness), which is situated within its human resources. Hence, the
recruitment function’s role is critical, since it is responsible for the procurement of key intellectual capital that
could equip the organisation with a competitive advantage. However, against the accelerated growth of the
Internet combined with global competition, traditional recruitment methods are increasingly failing to rise to
the challenge of securing key intellectual capital, due to being too time consuming and expensive.
Consequently, organisations are progressively turning to online recruitment (which does not refer to one
specific technique, but rather several different Internet tools that can be employed as a recruitment method,
such as organisational websites, specialised job sites, media websites or newsgroups). However, the
presence of an organisational website that advertises vacancies is not sufficient to guarantee its success as
a recruitment method. Hence, it is vital to gain an understanding of website recruitment, as well as how to
maximise the website’s effectiveness and ability to facilitate successful online applicant behaviour (SOAB), in
order to harness its full potential as a recruitment method, able to secure key intellectual capital. For the
purpose of this study, SOAB refers to potential applicants (i.e. job seekers entering an organisational website
in search of employment opportunities) being able to browse the website without any difficulty and obtain
relevant and sufficient information concerning the organisation and its listed vacancies. In addition to
enabling potential applicants to assess whether he/she will be able to fit, perform and accelerate in the work
climate and culture of the organisation (i.e. decide whether he/she would like to work for the organisation), a
website that facilitates SOAB, should also enable potential applicants to contact the organisation to address
additional information needs.
In essence, this study comprises of three phases and centres on the identification of website content- and
usability design benchmarks that should contribute to a website’s ability to facilitate SOAB. By means of a
comprehensive literature review, it is argued that the content- and usability design are vital contributing
factors to a website’s ability to facilitate SOAB. It is also proposed that the effectiveness of the website as a
recruitment method is, to a certain degree, linked to the effectiveness of the alignment of an organisation’s
online recruitment strategy with the five stages of potential applicants’ job decision-making process (i.e. the
recognition of an employment need, search for career related information, evaluation of career alternatives,
identification and acceptance of employment and post-choice evaluation).
Phase one, entails the identification of website content- and usability design benchmarks and culminates
with the development of the Website Benchmarks Checklist. Phase two, which constitutes the overall
purpose of this study, entails an audit of the sample of the ‘best’ SA employers’ (drawn from a survey
conducted by the Corporate Research Foundation, 2005) websites. The primary aim is to determine the
extent to which the sample’s website design incorporates the identified benchmarks. However, the quality of
potential applicants’ interaction with a website (i.e. informative content being communicated in an effective,
efficient and satisfactory manner), greatly influences their perception of the organisation’s image, its
attractiveness as an employer, as well as their intention to pursue employment within the organisation.
Hence, the third phase of the study entails the subjective evaluation of three websites (selected from the
audited sample), by a sample of potential applicants. Throughout the study, the empirical tests conducted were descriptive in nature and utilised survey research
methods to acquire the required data, related to the specified goals and objectives that encapsulate the aim
and purpose of this study. The results obtained provided valuable insight into website design benchmarks
that should assist potential applicants in their job decision-making process, increase a website’s ability to
facilitate SOAB and maximise its effectiveness as a recruitment method responsible for securing key
intellectual capital. In addition to revealing that the majority of the sample employs its website as a
recruitment method, the audit results also indicated that although a high level of adherence existed
concerning the sample’s incorporation of the usability design benchmarks. However, a notable difference
that ranged from very little to relatively high existed with regards to the extent to which the sample’s website
design adhered to the content design benchmarks. The subjective evaluation of the three websites by
potential applicants revealed that in addition to being critical contributors to the quality of their interaction with
a website, the content- and usability design also had a profound impact on their assessment of the websites.
Finally, the results also showed that a similarity existed between potential applicants’ subjective evaluation
and the extent to which the design of the three websites adhered to the recommended benchmarks (audit
results).
|
382 |
O processo de decisão do cliente de alta renda na aquisição de imóveis residenciais na cidade de São PauloRosenblatt, Suzana Mester 28 March 2008 (has links)
Made available in DSpace on 2010-04-20T20:19:55Z (GMT). No. of bitstreams: 1
66844.pdf: 50978 bytes, checksum: 4e2ec020bd05733497774d1725539546 (MD5)
Previous issue date: 2008-03-28T00:00:00Z / This dissertation is an exploratory study of the decision making process in the acquisition of residential real estate by the high income consumer at the city of São Paulo. The work looks first at the literature to explain the importance of client focus and the understanding of his acquisition decision process as a source of competitive advantage. After that, trough personal interviews with twelve individuais from the targeted group that have bought apartments no longer than three years before, it searches for evidences of their acquisition decision process and elements that allow us to get a better knowledge of the attributes that have value for them and are responsible for the success or the failure of a new development. Through the interviews the findings were: the recognition of the problems comes with uncomfortable feelings due to changes in the family life cycle, the most relevant attributes were: local area, finance conditions andapartment layout , the search for information was done mainly trough visits to the neighborhood, the family had great influence in the decision of the purchase, the choice between alternatives was made based on the levei of importance given to different atlributes, and the search for satisfaction was immediate. As counter points to satisfaction, were mentioned: small parking lots, low concern with security at the project fase, neither equipped nor decorated common areas of the building, and lack of air conditioning infra-estructure. Based on these results this work concludes that there is an opportunity for real estate companies that not yet have client focus, to implement a direct channel of communication with the client for the understanding of their needs and desires and to use these information to gain competitive advantage. / O trabalho investiga, de modo exploratório, o processo de decisão de compra de um imóvel residencial pelo público de alta renda na cidade de São Paulo. Para tal, este estudo parte da literatura para indicar a importância do posicionamento estratégico de foco no cliente e da compreensão do seu processo de tomada de decisão de compra, como fonte de vantagem competitiva. Segue então uma etapa de campo na qual são realizadas entrevistas em profundidade com doze indivíduos do publico alvo que compraram apartamento em período não superior a três anos, em busca de evidências de como se dá o seu processo de decisão de compra e dos atributos por eles valorizados, responsáveis pelo sucesso ou insucesso de um novo empreendimento imobiliário. Através das entrevistas, pudemos perceber que: o reconhecimento do problema se deu primordialmente através de estados de desconforto função de alterações no ciclo de vida da família; os atributos mais relevantes foram: localização, condições de financiamento e programa interno do apartamento; a busca por informações se deu principalmente através de visitas à região de interesse; a família teve grande influência na compra; a avaliação de alternativas foi feita em função do grau de importância dado aos diferentes atributos; e, uma vez identificada à necessidade, procurou-se satisfazê-Ia de forma imediata. Como pontos de insatisfação foram referidos: área de garagem pequena, entrega do apartamento sem as áreas comuns equipadas e decoradas, pouca preocupação com segurança na etapa de projeto e falta de tubulação de ar condicionado. Com base nos resultados encontrados, este trabalho conclui que existe oportunidade para empresas do ramo de incorporação imobiliária que ainda não possuem foco no cliente, de estabelecer um canal de comunicação direto com os clientes para compreensão das suas necessidades e desejos, e utilizar tais informações para ganhar vantagem competitiva.
|
383 |
Integração de políticas sociais: um estudo de caso sobre o Bolsa FamíliaMonteiro, Iraneth Rodrigues 29 March 2011 (has links)
Submitted by Aline Santiago da Silva Santos (aline.santos@fgv.br) on 2011-05-17T17:26:51Z
No. of bitstreams: 1
Dissertação versão 13 de mar 2011.pdf: 1048951 bytes, checksum: 46668dfd75b8dc54f38e4860854462e0 (MD5) / Approved for entry into archive by Renan Castro(renan.castro@fgv.br) on 2011-05-20T18:55:23Z (GMT) No. of bitstreams: 1
Dissertação versão 13 de mar 2011.pdf: 1048951 bytes, checksum: 46668dfd75b8dc54f38e4860854462e0 (MD5) / Made available in DSpace on 2011-06-13T11:52:32Z (GMT). No. of bitstreams: 1
Dissertação versão 13 de mar 2011.pdf: 1048951 bytes, checksum: 46668dfd75b8dc54f38e4860854462e0 (MD5)
Previous issue date: 2011-03-29 / This study proposes to examine the process of integration of the various actions to transfer income under the federal government during the first administration of President Luiz Inacio Lula da Silva, between the years 2003 and 2006, which resulted in the creation of Bolsa Família Program.The proposed analysis seeks to contribute to the knowledge about government and public administration, generating information on the formation of the government agenda of a government committed, programmatically, with the reduction of poverty and social inequality. Regarding the methodological path traversed in the preparation of this thesis, we started with the following key question: Why and how was the process of integration of the Bolsa Família Program? The methodology applied consisted in identifying the reasons for entering this issue on the government agenda of the President ́s Lula first government. To that end, we conducted a case study,to identify which actors participated in the discussion on the unification of income transfer programs and what were the concepts that guided. As a research tool, it was decided by the application of semi-structured interviews with some participants of the Working Group of the Unified Income Transfer Programs. Besides the interviews, other sources were used: the reports and / or minutes of meetings of the Working Group, the Board of Social Policy of the government, the laws of the previous programs, the legislation of the Bolsa Família Program, the speeches made by President-elect Luiz Inacio Lula da Silva from January to October 2003. Through the analysis of all the documentation listed, you can check the government effort to implement changes in income transfer programs. Reports of these meetings were produced by the technical groups, addressing the social policies for reducing inequalities, building the Bolsa Família Program taking into account the importance of the historical legacy of the existing shares. As results, it was found that President Lula, the Board of Social Policy and its group of technical experts were able to seize the window of opportunity for a government that was beginning to develop with strong public policies to fight hunger and poverty. After walking the path of historical reconstruction for the preparation of this manuscript, we attempted to highlight some contributions that aims to provide an incentive for further studies on decision making in the public sphere of government. / O presente trabalho propõe-se a analisar o processo de integração das diversas ações de transferência de renda no âmbito do governo federal, durante a primeira gestão do presidente Luiz Inácio Lula da Silva, entre os anos de 2003 e 2006, que resultou na criação do Programa Bolsa Família. A análise proposta busca contribuir para ampliar o conhecimento sobre o governo e a administração pública, gerando informações sobre a formação da agenda governamental de um governo comprometido, programaticamente, com a redução da pobreza e da desigualdade social. Quanto ao caminho metodológico percorrido, na elaboração desta dissertação, partiu-se da seguinte pergunta-chave: por que e como se deu o processo de integração do Programa Bolsa Família? A metodologia de pesquisa aplicada consistiu na identificação das razões para a entrada deste tema na agenda governamental do primeiro governo do presidente Lula. Para tanto, foi realizado um estudo de caso, objetivando identificar quais atores participaram da discussão sobre a unificação dos programas de transferência de renda e quais foram os conceitos que os orientaram. Como instrumento de pesquisa, optou-se pela aplicação de entrevistas semi-estruturadas com alguns participantes do Grupo de Trabalho de Unificação dos Programas de Transferência de Renda. Além das entrevistas, as outras fontes utilizadas foram: os relatórios e/ou atas das reuniões do Grupo de Trabalho, da Câmara de Política Social do governo; as legislações dos programas anteriores; a legislação do Programa Bolsa Família; os discursos realizados pelo presidente eleito Luiz Inácio Lula da Silva entre janeiro e outubro de 2003. Por meio da análise, de toda a documentação elencada, é possível verificar o esforço governamental no sentido de implementar mudanças nos programas de transferência de renda. Dessas reuniões foram produzidos relatórios pelos Grupos Técnicos, abordando as políticas sociais para a redução das desigualdades, construindo o Programa Bolsa Família levando se em conta a importância do legado histórico das ações existentes. Como resultado da pesquisa, identificou-se que o presidente Lula, a Câmara de Política Social e o seu grupo de especialistas técnicos souberam aproveitar a janela de oportunidades de um governo que estava iniciando com forte apelo para desenvolver políticas públicas de combate à fome e a pobreza. Após percorrer o caminho de reconstrução histórica para a elaboração dessa dissertação, buscou-se destacar algumas contribuições que tem por objetivo servir de incentivo para novos estudos sobre o processo decisório na esfera pública de governo.
|
384 |
Problem-based teaching and learning in senior phase technology education in Thabo-Mofutsanyana District, QwaqwaMokoena, Matshidiso Maria 06 1900 (has links)
The aim of this study is to report findings of inquiry into the role that problem-based approach can play in the teaching and learning of Technology in Thabo-Mofutsanyana District in Qwaqwa. This study followed qualitative research methods and ethnographic design informed by the researcher’s desire for the study to be conducted from firsthand knowledge generated in the research setting. The researcher interviewed Grade 9 Technology teachers and experts, observed teaching and learning in two participating and two non-participating secondary schools in Murray & Roberts Technology Olympiad and analysed Technology teachers’ lesson plans and workschedules, portfolios and files of Grade 9 Technology learners. Key findings that this study produced include: PBL is a need in the teaching of Technology; learners function at a higher level of thinking; learners treat concepts at higher and deeper level; learners become more motivated and learners are able to discover theories and make inventions. / Educational Studies / M. Ed. (Didactics)
|
385 |
PANG! Så kom beslutet! : En studie av beslutsprocessen inför Försvarsmaktens HR-transformationHedman, Fredrik, Cyrus, Daniel January 2018 (has links)
Försvarsmakten har genomfört en HR-transformation enligt en modell som har fått stor spridning i såväl Sverige, som internationellt. Det finns likheter i hur andra organisationer har hanterat motsvarande förändringar, och det väcker frågor kring beslutsfattande i en organisatorisk kontext. Studien syftar till att få förståelse för beslutsprocessen inför Försvarsmaktens projekt HR-T, vilket gjorts genom att undersöka vilka faktorer som har påverkat processen och därmed det slutliga valet av alternativ. Studien är en kvalitativ dokument- och intervjustudie, där såväl interna som officiella projektdokument analyserats tillsammans med data från intervjuer av personer knutna till projektet. Våra slutsatser är att beslutsprocessen påverkats av faktorer och ett handlande enligt institutionell teori, en homogenisering orsakad av extern jämförelse samt nyttjandet av konsulter. / The Swedish Armed Forces have completed an HR transformation in accordance with a model that has spread worldwide as well as in Sweden. There are similarities regarding how organizations have handled these changes which also raise questions on organizational decision-making. The purpose of this study is to gain an understanding of the decision-making process leading up to project HR transformation of the Swedish Armed Forces. This has been accomplished by researching factors that have affected the process and thereby the final choice of alternative. This study is a document- and interview-based qualitative study where data from both published and unpublished documents combined with data collected from interviews with respondents affiliated with the project, have been analyzed. Our conclusions are that the decision-making process has been affected by factors and actions in accordance with institutional theory, which is a conforming due to external comparison and the use of external consultants.
|
386 |
O processo de decisão política e a Zona Franca de ManausMendonça, Mauricio Brilhante 26 February 2013 (has links)
Submitted by Mauricio Brilhante Mendonça (mauricio_bm@hotmail.com) on 2013-03-21T13:10:19Z
No. of bitstreams: 1
MAURICIO BRILHANTE MENDONÇA TESE CDAPG.pdf: 2107159 bytes, checksum: f169ebd0a723a4481356850ad3bb58c3 (MD5) / Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2013-03-21T13:19:56Z (GMT) No. of bitstreams: 1
MAURICIO BRILHANTE MENDONÇA TESE CDAPG.pdf: 2107159 bytes, checksum: f169ebd0a723a4481356850ad3bb58c3 (MD5) / Made available in DSpace on 2013-03-21T13:57:58Z (GMT). No. of bitstreams: 1
MAURICIO BRILHANTE MENDONÇA TESE CDAPG.pdf: 2107159 bytes, checksum: f169ebd0a723a4481356850ad3bb58c3 (MD5)
Previous issue date: 2013-02-26 / The Manaus Free Trade Zone (ZFM) is the Union’s regional development policy for the Western Amazonia which is based on the concession of tax incentives to the productive capital. Its main results can be seen in the Industrial Pole of Manaus (PIM). Based on theoretic references on public policies, political decision process and on the framework of historical institutionalism, the thesis analyses three relevant decisions to the ZFM, as well as the public agencies where these decisions are made, characterizing the actors who influence them while also trying to understand the flow of public decisions in each one of the decision making processes. The first one of them refers to the two moments in which the decision of extending the ZFM’s applicability was being discussed in the National Congress, when interest groups were capable of joining their political forces to guarantee the constitutional status of the ZFM. The second one refers to the evaluation of the implantation, update, diversification or extension’s pleas of the industrial projects in the ZFM, on which the research provided understanding that once the technical-economical project is coherently presented, according to the established Basic Productive Process (PPB), the legislation and accompanied by the necessary documentation, the projects of whichever sector will not face any difficulty to be approved by the CAS. The need of a previous PPBs existence makes their establishment process a vital decision in the ZFM policies. This is the third process. PPB is the tool which has allowed the ZFM’s tax incentives’ policy’s governance through the regularization of processes and procedures which are to be abode by the companies which enjoy the benefits. The PPBs are established after negotiation among producers, suppliers and the Federal State, this last one being represented by MDIC, MCTI and SUFRAMA, under the GT-PPB’s management, whose operation is regulated by means of the Interministerial Ordinance MDIC/MCT n°170/2010. The PPB has been used by the State to establish counterparts to the companies which benefit from the ZFM’s tax incentives and also to allow the installation of productive sectors in that zone. It was noted that what is effectively valued is the risk of the PPB being published causing, therewith, the displacement of other productive plants from different regions in Brazil to the ZFM, situation which would turn into a negative decision. However, in cases in which the other federation units, cities or micro regions’ loss is not clear, there may be conflicts of political character, which leaves the decision to be made by negotiation levels and power above the GT-PPB. It is important to mention that the GT-PPB members understand that the ZFM is a public policy for the Western Amazonia, and also that they recognize the power that these members’ functions altogether have, each one with their own specialty, limits and objectives, functions which may influence the formulation and implementation of the industrial, science and technology and regional development policy in Brazil. It was possible to notice the participants’ effort with the current rules to promote improvements in these policies as well as the fact of how these teams are reflected by the lack of an effective national productive development project. / A Zona Franca de Manaus (ZFM) é a política de desenvolvimento regional da União para a Amazônia Ocidental baseada na concessão de incentivos fiscais ao capital produtivo, a qual tem no Polo Industrial de Manaus (PIM) o seu principal resultado. Partindo de referenciais teóricos sobre políticas públicas, processo de decisão política e do arcabouço do institucionalismo histórico, a tese analisa três decisões relevantes para a ZFM, para as quais se buscou identificar as agências públicas onde estas são tomadas, caracterizando os atores que nelas influenciam, ao passo que procurou compreender o fluxo de decisões públicas desses processos decisórios. A primeira delas refere-se aos dois momentos em que a decisão de prorrogar a vigência da ZFM estivera em discussão no Congresso Nacional, quando os grupos de interesse foram capazes de agregar força política para garantir o status constitucional da ZFM. A segunda refere-se à avaliação dos pleitos de implantação, atualização, diversificação ou ampliação de projetos industriais na ZFM, sobre a qual a pesquisa proporcionou o entendimento de que uma vez apresentado o projeto técnico-econômico de forma coerente, de acordo com o Processo Produtivo Básico (PPB) estabelecido, com a legislação e acompanhado da documentação necessária, os projetos de qualquer que seja o setor não enfrentam dificuldades de aprovação no CAS. A necessidade da existência prévia de PPBs torna o processo de estabelecimento destes uma decisão fundamental na política da ZFM. Esse é o terceiro processo. O PPB é a ferramenta que tem permitido a governança da política de incentivos fiscais da ZFM, através da regulação de processos e procedimentos cumpridos pelas empresas que usufruem dos benefícios. Os PPBs são estabelecidos após negociação entre produtores, fornecedores e o Estado brasileiro, sendo este representado pelo MDIC, MCTI e SUFRAMA, sob a gestão do GT-PPB, cujo funcionamento é regulamentado pela Portaria Interministerial MDIC/MCT n°170/2010. O PPB vem sendo utilizado pelo Estado para estabelecer contrapartidas às empresas beneficiárias dos incentivos fiscais da ZFM e para permitir instalação de setores produtivos naquela zona. Notou-se que o efetivamente valorado é o risco de o PPB, ao ser publicado, causar deslocamento de plantas produtivas de outras regiões do Brasil para a ZFM, situação que leva ao indeferimento. Contudo, em situações nas quais não é claro o prejuízo para outras unidades da federação, cidades ou microrregiões, pode haver conflitos de caráter político, alçando a decisão para níveis de negociação e de poder acima do GT-PPB. Destaca-se o entendimento dos membros do GT-PPB de que a ZFM é uma política pública da União para a Amazônia Ocidental e de reconhecerem o poder que, em conjunto, têm suas funções, por meio das quais, cada um com sua especialidade, limites e objetivos, pode influenciar por dentro do Estado brasileiro na elaboração e implementação da política industrial, de ciência e tecnologia e de desenvolvimento regional. Foi possível perceber o esforço dos participantes para, com as regras atuais, promoverem melhorias nessas políticas e como se reflete nessas equipes a falta de um efetivo projeto de desenvolvimento produtivo nacional.
|
387 |
[en] CORPORATE CODE OF ETHICS AND THE ETHICAL DECISION-MAKING PROCESS / [pt] CÓDIGOS DE ÉTICA CORPORATIVA E A TOMADA DE DECISÃO ÉTICAANDREA CHERMAN 05 December 2003 (has links)
[pt] O Código de Ética Corporativa, seu modelo e orientação
ética, forma de implementação e instrumentos utilizados
para suportá-lo, inseridos no programa de gestão ética,
influenciam no comportamento ético dos stakeholders
internos e, conseqüentemente, na Tomada de Decisão Ética
nas atividades diárias da organização. Este estudo avalia
se os valores expressos no documento de ética de fato
orientam a ação prática, gerando decisões éticas na
relação
com o consumidor final. A análise dá-se pelo cruzamento
de
três perspectivas: do gestor de ética sobre o expresso no
código e os instrumentos de suporte; a percepção do
Código
de Ética pela área jurídica, responsável por intermediar o
conflito com o consumidor; e a realidade prática extraída
dos processos públicos abertos pelos consumidores nos
órgãos de defensoria. A análise foi realizada em quatro
grandes organizações, de origens e características
distintas, todas pertencentes ao Setor de Planos Privados
de Assistência à Saúde, o qual historicamente concentra
grande número de reclamações dos consumidores, uma vez
que
está concebido sobre uma base de conflitos de interesses.
O
estudo revela que as organizações que adotam instrumentos
de gestão ética, inseridos em um programa consistente,
obtêm suporte ao código de ética e legitimam a
incorporação
dos valores entre os membros da organização, resultando
positivamente na tomada de decisão ética. Aquelas
organizações que não adotam instrumentos de gestão ética
para suportar o código de ética de modo consistente, não
conseguem legitimar a conduta ética e incorporá-la no
comportamento dos funcionários, resultando na tomada de
decisão não ética. / [en] The Corporate Code of Ethics, its format and ethical
orientation, implementation framework and supporting tools
included in the ethics management program, have a strong
influence in the internal stakeholder ethical behavior,
and, consequently, it reflects on the Ethical Decision
Making Process in organizational daily activities. This
study evaluates whether the values expressed in the ethics
document, in fact, conduct the real practice in generating
ethical decisions in the relationship organization-
consumers. The analysis is done crossing three
perspectives: from the ethics manager, the code content,
values and supporting tools; from the lawyer advisory, the
perception about the code of ethics, as it is the area in
charge of mediating the conflicts with consumers; and
the practiced reality extracted from the public prosecuting
processes opened by consumers. This analysis was carried
out in four large companies, with different histories and
characteristics, but all pertaining to the same sector. The
Sector of Private Health Care System concentrates a large
number of consumers complaints, once the sector is built on
a conflict of interest basis. This study reveals that the
organizations, which adopt ethics supporting tools included
in a consistent program, obtain support to the code of
ethics and are able to legitimate the values among the
organizational members. It results positively on the ethical
decision making process. Those organizations that do not
adopt supporting tools in a consistent way are not able to
legitimate the ethical conduct and do not incorporate it to
the employees behavior, generating non-ethical decision-
making.
|
388 |
Consumer Identity / Consumer IdentityYoung, Melissa Marie January 2009 (has links)
The purpose of this thesis is to prove that despite consumers' impression that they are alone in deciding their consumption decision they are wrong. Consumers are manipulated on various levels by marketers. It is the marketer who decides what consumer identities should be created. Consumers are persuaded by marketers on different levels beginning with consumers' needs. Marketers begin by appealing to consumer drives, motivations and emotions to persuade their consumers to purchase their brand. On a more in-depth level marketers manipulate consumers by using a variety of human behaviour learning strategies to sway consumers' purchasing decisions. In addition, marketers use various environmental and social-environmental influences to control their consumers. Lastly, a practical example illustrating the multinational corporation Nike is used, to prove that marketers are aware of these different methods and use them to manipulate consumers. In the end of this paper it is very obvious that consumers are easily persuade by marketers. A consumer is only the puppet while the marketer is the puppet string master.
|
389 |
L’Association des Nations de l'Asie du Sud-Est (ASEAN) : Contribution à l’étude du processus d’institutionnalisation dans le droit international public / The Association of Southeast Asian Nations (ASEAN) : Contribution to the study of institutionalization in International Public LawTran, Thi Phuong Nhung 23 July 2014 (has links)
L’Association des nations de l’Asie du sud-est (ASEAN) est l’une des organisationsrégionales les plus anciennes en Asie. Créée en 1967 par la Déclaration de Bangkok, une déclarationinterétatique, l’ASEAN n’avait pas un statut juridique clair jusqu’en 2007, date de l’adoption de saCharte constitutive. A défaut d’une base conventionnelle, l’ASEAN ne manquait pourtant pas descaractéristiques d’une organisation internationale. Pendant les quarante années qui ont suivi sacréation, elle avait choisi un mode de fonctionnement fondé principalement sur les relations(relationship-based) et non sur les règles de droit. La prédominance du politique dans lefonctionnement de l’ASEAN a donc laissé aux règles de droit une place secondaire voire ambigüe.Cette spécificité, appelée ASEAN way, a fait de l’ASEAN une organisation au service des intérêtsindividuels de ses membres. En 2007, l’ASEAN s’est dotée d’une Charte constitutive, qui tente à latransformer en une organisation fondée sur des règles (rule-based). Cette Charte qui a ouvert unenouvelle ère pour l’ASEAN, l’a mise au rang d’organisation internationale, sujet dérivé du droitinternational. Elle semble remettre en cause la place du politique dans le fonctionnement de cetteorganisation. Néanmoins, la Charte a renforcé l’ASEAN way, ce qui démontre les limites de l’ASEAN.L’étude de l’institutionnalisation de l’ASEAN vise à démontrer les causes de la prééminence del’ASEAN way sur le droit et ses répercussions sur les relations entre les Etats. Cette présente étudeprocède à l’examen de l’articulation entre les objectifs et principes comme cadre axiologique del’ASEAN, son système institutionnel et son ordre juridique. / The Association of Southeast Asian Nations (ASEAN) is one of the most ancient regionalorganizations in Asia. Created in 1967 by the Bangkok Declaration, an interstate declaration, ASEANdid not have a clear legal status until 2007, date of its constituent Charter adoption. Lacking aconventional basis, ASEAN however did not lack the characteristics of an international organization.During the 40 years following its creation, it had chosen a mode of functioning mainly based onrelationship and not on rules of law. The political predominance in the ASEAN functioning therefore leftonly a secondary place to the rules of law, somewhat ambiguous. This particularity, so-called ASEANway, has made ASEAN an organization geared towards the individual interests of its members. In2007, ASEAN adopted a constituent Charter, whose aim is to transform ASEAN into a rule-basedorganization. This Charter, opening a new era for ASEAN, raised it to the rank of internationalorganization – derived subject of international law. It seems to call into question the place of politics inits functioning. The Charter nevertheless reinforced the ASEAN way, which shows the limits of ASEAN.The study of the ASEAN institutionalization aims at proving the cause of the predominance of ASEANway on the law and its repercussions on interstate relationships. This present study carries out theexamination of the link between the aims and the principles as an axiomatical framework of ASEAN, ofits institutional system and its legal order.
|
390 |
Investiční doporučení pro fond kvalifikovaných investorů v oblasti investic do drahých kovů / Investment Recommendation for a Fund of Qualified Investors in the Field of Investments in Precious Metals.Rozsypal, Tomáš January 2021 (has links)
Precious metal - gold, is perceived as a safety and is used to secure investment at the time of nervousness in the global market. However, the only small part is usually inset into world funds. Qualified (hedge) funds can be managed completely differently. Diploma thesis solves which way and how the qualified investor funds can include the gold into portfolio. The work takes all instruments on gold suitable for investing and analyzes their basic characteristics and differences.
|
Page generated in 0.1148 seconds