The purpose of this study is to compare the contents, editorials and front covers of Sweden’s oldest girl’s magazine Veckorevyn during two different years, in which the magazine had two very different chief editors. In the year 2000, Emma Hamberg got the job as editor-in-chief for Veckorevyn, with a vision of changing the way the magazine represented young females. She wanted to add a more feminist viewpoint to the magazine, since she felt that Veckorevyn didn’t live up to its claim of being “a girl’s best friend”. Six years later, the famous Swedish fashion editor Ebba von Sydow became editor-in-chief for Veckorevyn, with the intention of making the magazine better, smarter and more fun for young girls. Her ambition was also to add more features about career and affordable fashion, since she felt that those topics were important for young women of today. Since these two editor-in-chiefs wanted to do so different things with Veckorevyn, we found it interesting to try to pinpoint what their differences and similarities as editors-in-chief were and how this was reflected in the magazines. The methods used were quantitative content analysis and qualitative text analysis, together with a comparative analysis between the two annual volumes. We also did interviews with the two former editors-in-chiefs, Emma Hamberg and Ebba von Sydow to get a clearer image of what they wanted to do with the magazine and how well they thought that they reached their goals. As guidelines for the study, we used theories about the survival techniques used by female journalists, feminism, personification, the male gaze and the female gaze. We found that the two versions of Veckorevyn were similar in which subjects they chose to write about. Both versions had a content based mostly on fashion, beauty, and celebrities. However, we found a noticeable difference in how they wrote about these subjects. Other differences were found in how the editorials were written, and in the choice of what kind of people got to appear on the front covers.

Svenska förskolor har tidigare utformats med separataoch identiska avdelningar i vilka samtliga aktiviteter tarplats. Idag finns ett annorlunda synsätt vid byggnationerav förskolor som nu gestaltas med små hemvisten för olika åldersgrupper tillsammans med gemensamma rumför lek, skapande, vetenskap, musik och måltider. I dettaarbete utförs en konceptuell gestaltning av en förskola för144 barn i samhället Sävast i Bodens kommun utifrån ett redan framtaget lokalprogram och en given tomt. Syftetär att gestalta en förskola i ett plan med större gemensamt utnyttjade torg och undersöka hur god rumslighet skapas itorgen. Samtidigt ska trivseln i inomhusmiljön beaktas medhänsyn på barnen och pedagogerna. Arbetet påbörjas genom en inledande litteraturstudiedär arkitektoniska kvalitéer, barnets behov och utvecklingbeaktas kopplat till förskolor med ett gemensamt utnyttjat torg. Litteraturstudien följs av tre stycken fallstudier på förskolor i Luleå och Umeå där både platsbesök och intervjuer genomförs. Därefter syntetiseras resultatet från litteraturstudien och fallstudierna med hjälp av metodenProblem Seeking vilket går ut på att identifiera behov ochlösningar. Det resulterar i en syntes bestående av sex styckenlösningar som uppfyller flest identifierade behov för barn och pedagoger, vilka i sin tur ligger till grund för det framtagna konceptet. Syntesen resulterar i följande sex kvalitéer: Öppen planlösning, Utmanande och varierande, Nivåer och krypin, Färg, material och texturer, Ljus och transparenta ytor samt Skapa aktivitetsrum i rummet. Detta resulterar efter en platsanalys, flödes- och sambands-skisser samt volymstudier i en rödfärgad förskola med skiftande tak innehållande ett större och ett mindre torg som tillsammans med restaurangen skapar en cirkulation kring en innergård. Torgen resulterar i öppna utrymmenmed snedställda innerväggar, varierande takhöjder samt utstickande och oregelbundna fönstersättningar. Mindrerumsligheter i torgen skapas främst med hjälp av olika typer av lös inredning där både transparenta och opaka material med olika texturer förekommer. Huruvida god rumslighet har skapats i torgen för att forma en trivsam inomhusmiljö är svårt att svara på då rumslig upplevelse är individuell. Vilka medel som kan användas för att skapa god rumslighet i en inomhusmiljö har däremotkunnat identifieras, vilket skapar goda förutsättningar för attuppnå det syfte torgutformningen tillgivits. / Preschools in Sweden have previously been designed with separate and identical departments where all activities take place. Today, there is a different approach when designing preschools. They are now shaped with small units for different age groups, along with common spaces for play, creation, science, music and meals. In this work, a conceptual design of a preschool for 144 children is carried out in Sävast, part of the municipality of Boden, on the basis of an alreadydeveloped local program and a given site. The purpose isto form a preschool in one level with larger common used squares and explore how good spatiality is created in the squares. At the same time, the indoor environmental comfort is taken into consideration with regard to both the childrenand the educators. The work is initiated by a literature study in which architectural qualities, child needs and development is taken into account regarding preschools with a common used square. The study of literature is followed by three case studies at preschools in Luleå and Umeå, where both site visits and interviews are conducted. Thereafter, the results of the study of literatureand the case studies are synthesized using the ProblemSeeking method, which has a purpose of identifying needsand solutions. This results in a synthesis consisting of sixqualities which meet the most identified needs for childrenand educators. This in turn underlies the developing ofthe design concept. The synthesis leads to the following six qualities: Open plan, Challenging and varying, Levels and nests, Colour, material and textures, Light and transparentsurfaces and Creating activity spatiality’s in a bigger space. After a site analysis, flow and connection sketches and volume studies the result is a red-colored preschool withvarying roofs. The preschool contains a larger and smallersquare which together with the restaurant creates a circulation around a courtyard. The squares results in an open space with oblique interior walls, varying ceilings, and protruding and irregular windows. Smaller spaces in the squares are mainly created using various types of non permanent furnishings, where both transparent and opaque materials with differenttextures are present. Whether good spatiality has been created to form a pleasantindoor environment is difficult to answer when spatial experiences are individual. On the other hand, the meansthat can be used to create good spatiality in an indoorenvironment have been identified, which creates goodconditions for achieving the purpose of the design of the squares.

Made available in DSpace on 2016-06-02T19:53:34Z (GMT). No. of bitstreams: 1 STARK_Felipe_2015.pdf: 2619946 bytes, checksum: 296213b74067cc59aea0beae2cf8f165 (MD5) Previous issue date: 2015-03-20 / Universidade Federal de Minas Gerais / The increase in the municipal and industrial waste generation has caused enviromental and public health problems and as a consequence laws exist to address the issue. In Brazil, with the Federal Law No. 12,350 / 10 about the Política Nacional de Resíduos Sólidos reverse logistics (RL) of some products has become mandatory, including waste tires. However, RL of waste tires has been structured since environmental government agency resolutions propose treatment for tires disposal incorrectly in the environment and new generation of waste tires. Currently, the reverse network is managed by the tire manufacturers and importers associations, and destinations are commonly used are co-processing in cement kilns, and the recovery of rubber and steel as secondary products, by processes such as scrapping or lamination. Increasing transportation and operation costs in the logistics network make the network design critical for the full compliance with the legal goal. This network design is aligned with a planning that considers the financial issues like the minimization of costs or the maximization of profit, while meets the requirements of environmental government agencies. So it involves key strategic decisions, as the location of facilities and material flows, taking into account many parameters simultaneously. The objective of this study is to propose a model for waste tires reverse logistics considering: (i) flows from the output of the collection points (called ecopontos ) to the destination companies; (ii) the possibility of processes as the sorting of used tires in usable condition or not; (iii) the grinding process as an intermediate phase and for which type of destination the tire would be sent. Still are considered fixed costs for the installation of storage centers, for sorting used tires, and intermediary companies, for grinding and separation of components, in addition to the variable operating costs, transportation and potential revenues generated from the substitution of raw materials or fuel in destination companies. The model is a mixed integer linear problem (MILP) with multiple time periods. Experiments are done with a single and multiple periods, finally were present some sensitivity analysis. Other financial constraints as the annual budget and an approach that includes the carbon footprint (CO2) in the transport and processing are explored. The results showed configurations that meet the goal and have a small profit, indicating that storage centers are preferred in places far from destination points and low demand, while the pre-processing companies have opposite behavior. When using the carbon footprint, it was found that the sorting of used tires gain more importance in the view of reducing emissions, because there is less emission in the reuse or refurbishment compared to the manufacturing of new tires. / O aumento na geração de resíduos urbanos e industriais tem ocasionado problemas de ordem ambiental e de saúde pública, e, como consequência, legislações específicas surgiram para tratar do assunto. No Brasil, a Lei Federal nº 12.350/10, da Política Nacional de Resíduos Sólidos, tornou obrigatória a logística reversa (LR) de alguns produtos, entre os quais o pneu usado sem condição de rodagem (inservível). Entratanto, a LR de pneus inservíveis já se apresentava em fase de estruturação, uma vez que resoluções ambientais propunham o tratamento do passivo deixado por anos de descarte incorreto dos pneus no meio ambiente. Atualmente, a rede reversa de pneus é administrada por associações de fabricantes e importadores, e as destinações comumente utilizadas são o coprocessamento, em fornos de cimenteira, e a recuperação da borracha e do aço como subprodutos, por meio de processos como a granulação ou a laminação. Os crescentes custos do transporte terrestre e as proposições de melhorias na rede logística tornam a configuração da rede de logística reversa de pneus como uma proposta para o total cumprimento da meta, alinhados ao planejamento que considere as questões financeiras como a minimização de custos logísticos ou maximização do lucro, enquanto cumprem as exigências dos órgãos ambientais. Esta configuração envolve decisões estratégicas essenciais, como a localização de instalações e determinação dos fluxos de materiais, sendo que muitos parâmetros estão presentes simultaneamente. O objetivo deste estudo é propor um modelo de configuração de rede logística reversa de pneus inservíveis considerando: (i) fluxos a partir da saída dos pontos de coleta (ecopontos) até as empresas destinadoras; (ii) processos como a possibilidade da triagem dos pneus usados em servíveis e inservíveis; (iii) a trituração como fase intermediária e para qual tipo de destinação enviar. São considerados ainda custos fixos para instalação de centros de armazenamento, para triagem dos pneus usados, e empresas intermediárias, para trituração e separação de componentes, além dos custos variáveis de operação, transporte e as possíveis rendas geradas com a substituição da matéria-prima ou combustível nas empresas destinadoras. O modelo apresenta formulação linear inteira mista (MILP) com múltiplos períodos. São feitos experimentos com único período, e com a variação de parâmetros. Posteriormente são estudadas restrições financeiras como orçamento anual e uma abordagem que inclui a pegada de carbono (CO2) no transporte e processamento. Os resultados encontrados apresentaram configurações que cumprem a meta e apresentam um pequeno lucro, indicando que os centros de armazenamento são preferíveis em locais afastados das destinadoras e com baixa demanda, enquanto as empresas intermediárias apresentam comportamento oposto. Quando se utilizou a pegada de carbono, verificou-se que a triagem de pneus ganha mais importância, dada a redução nas emissões do reuso ou reforma dos pneus em relação à fabricação de novos pneus.

Made available in DSpace on 2015-03-13T17:10:57Z (GMT). No. of bitstreams: 1 AnaPTS_DISSERT.pdf: 6415741 bytes, checksum: 9f4e9011389823319723a315975a4a8c (MD5) Previous issue date: 2014-03-28 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / Norteado principalmente pelas concep??es de territ?rio usado desenvolvida por Santos (2005) e de reestrutura??o discutida por Soja (1993), o presente trabalho, intitulado A Reestrutura??o do Territ?rio da Regi?o Fumageira de Alagoas (1890-2013) , tem como principal objetivo compreender a estrutura??o e reestrutura??o do territ?rio alagoano a partir da expans?o da atividade fumageira, configurando um territ?rio fumicultor que tem Arapiraca como centro de converg?ncia para a din?mica urbana e regional. Para alcan?ar tal objetivo, definimos alguns procedimentos metodol?gicos, como pesquisa de cunho bibliogr?fico, hist?rico, e emp?rico, considerando os usos do territ?rio pela fumicultura na regi?o, e seu processo de reestrutura??o. Constatamos que a fumicultura, caracterizada como uma atividade familiar, se firmou na por??o Agreste alagoana desde o s?culo XIX. Entretanto ? a partir de 1950, quando da busca de novos mercados produtores no pa?s, que a produ??o alagoana ? incentivada, e inserida ao com?rcio internacional de tabaco, se tornando a principal base produtiva do interior do estado e respons?vel pela ascens?o econ?mica da regi?o Agreste alagoana e pela reestrutura??o desse territ?rio, com destaque para o munic?pio de Arapiraca, onde se concentrou as empresas multinacionais de fumo e as modernas t?cnicas de produ??o, bem como as atividades de com?rcio e servi?os. O in?cio da crise da produ??o tabagista na d?cada de 1980 e seu aprofundamento nos anos de 1990, promoveu profundas consequ?ncias para a economia e por conseguinte produziu as condi??es para a reestrutura??o territorial da regi?o fumicultora alagoana. A partir da crise, diante de novos usos do territ?rio, constatamos novas din?micas territoriais, na qual Arapiraca se reafirma como centralidade na rede urbana e regional do interior alagoano atrav?s do setor terci?rio, enquanto os demais munic?pios fumageiros, apresentando expressivas caracter?sticas rurais tornaram-se cada vez mais dependentes da influ?ncia exercida por Arapiraca, evidenciando o desigual uso do territ?rio da regi?o fumageira de Alagoas, o que torna esse espa?o um ambiente importante para o desenvolvimento de estudos e pesquisas

Made available in DSpace on 2015-05-14T13:21:45Z (GMT). No. of bitstreams: 1 parte1.pdf: 2326464 bytes, checksum: edf040b92b5fdf343007a3626c02e26b (MD5) Previous issue date: 2009-02-19 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The present work aimed at investigating the biodiesel issuing from the transesterification of used frying oil with ethanol, via alkaline catalysis. Such investigation covers its thermo-oxidative stability during heating (thermal analysis and rheological properties) as well the kinetic profiles of the samples in the best oxidative induction time by the technique of Pressurized Differential Scanning Calorimetry (PDSC). The behavior of such biodiesel, as part of binary blends with fossil diesel at the proportions of 3, 5, 10, 25, 50, 75 and 100%, was also studied. The biodiesel synthesis used the ethanol route and was carried out under the following conditions: oil/alcohol molar ratio of 1:6 (m/m), 1 % de KOH, temperature of 32 °C, washing with 0.1M HCl and hot water. The reaction yield, determined by means of a mass balance aided by the technique of gas chromatography coupled to mass spectrometry, was of 90.56% and the ester content was of 99.56%. According to the physicochemical analyses, all the specifications for the biodiesel and blends met the requirements from Technical Regulation # 7 from the Brazilian National Agency of Petroleum, Natural Gas and Biofuels, with the exceptions of the odixative induction time (1.72 h) and kinematic viscosity (6.10 mm2s-1), which displayed values outside the limits established by the standard. In the thermal study, the thermogravimetric curves showed that the biodiesel blends in diesel are more volatile than the biodiesel derived from used frying oil (B100), whereas at lower concentrations (3, 5, 10 and 25%) are similar to fossil diesel. At higher concentrations (50 and 75%) the blends presented lower volatility and higher thermal stability in relation to fossil diesel and thus, biodiesel and its more concentrated blends showed higher safety in relation to transport, storage, handling and utilization. The study of the fluid dynamic properties of biodiesel and its blends showed that all the samples behave as Newtonian fluids at the studied (10, 25 and 40 ºC) temperatures. Also the results of cloud point, pour point and cold filter plugging point showed that the behavior of the blends with 3, 5 and 10% are similar to fossil diesel, therefore at these concentrations biodiesel acts as a lubricity additive to fossil diesel. The study by Pressurized Differential Scanning Calorimetry (PDSC) in the dynamic mode and the Rancimat technique revealed that the best antioxidant for the storage of biodiesel is BHT at the concentration of 2500 ppm. The determination of the kinetic parameters by the isothermal PDSC technique allowed determining the theoretical value of the shelf life of used frying oil biodiesel with 2500 ppm of the antioxidant BHT. Therefore, used frying oil biodiesel and its blends B3, B5, B10, B25, B50 and B75 may be used as an alternative source of biofuels. / O presente trabalho buscou investigar o biodiesel proveniente da transesterificação do óleo de fritura usado com álcool etílico, via catálise básica, e elucidar a sua estabilidade termo-oxidativa durante o aquecimento (análise térmica e propriedade reologicas) e estudar o perfil cinético da amostra com o melhor tempo de indução oxidativa pela técnica de calorimetria exploratória diferencial pressurizada (PDSC). Também, foi observado o comportamento do referido biodiesel, inserido em misturas binárias com o diesel fóssil nas proporções de 3, 5, 10, 25, 50, 75 e 100% também foi estudada. A síntese do biodiesel na rota etanólica processou-se sob condições de: razão molar óleo-álcool de 1:6 (m/m), 1 % de KOH, temperatura de 32 °C, lavagem com HCl 0,1 M e água quente. O rendimento reacional determinado por balanço de massa com auxilio da técnica de cromatografia gasosa acoplada a espectrometria de massa, foi de 90,56 %, com teor de esteres de 99,56 %. Nas análises físicoquímicas, todos as especificações para ambos biodiesel e blendas satisfizeram as exigências dos limites permitidos pelo Regulamento Técnico nº 7 da Agência Nacional do Petróleo, Gás Natural e Biocombustíveis. Com exceção do tempo de indução oxidativa (1,72 h) e a viscosidade cinemática (6,10 mm2s-1) que apresentaram valores fora dos limites estabelecidos pela norma. No estudo térmico, as curvas termogravimétricas evidenciaram que as blendas de biodiesel em diesel são mais voláteis em relação ao biodiesel derivado de óleo de fritura usado (B100) e em baixas concentrações (3, 5, 10 e 25%) se assemelham ao diesel fóssil. Em concentrações mais elevadas (50 e 75%) as blendas apresentam menor volatilidade e maior estabilidade térmica em relação ao diesel fóssil, e, portanto, o biodiesel e suas blendas mais concentradas apresentam maior segurança em relação ao transporte, armazenagem, manuseio e utilização. O estudo das propriedades fluído-dinâmicas do biodiesel e suas blendas, demostraram que todas as amostras comportam como fluídos newtonianos a temperatura (10, 25 e 40 ºC) e que tanto os resultados de ponto de nevoa, fluidez e ponto de entupimento de filtro a frio, apresentaram comportamento para as blendas 3, 5 e 10% semelhantes ao observado para o diesel fossil, e, portanto nestas concentrações o biodiesel atua como um aditivo de lubricidade do óleo diesel fossil. O estudo por calorimetria exploratória diferencial pressurizada no modo dinâmico e a técnica de rancimat revelou que o melhor antioxidante para o armazenamento do biodiesel é o BHT com concentração de 2500 ppm. A determinação dos parâmetros cinéticos pela técnica de PDSC isotérmica foi possível determinar teoricamente o tempo de vida de prateleira do biodiesel derivado de óleo de fritura usado com 2500 ppm do antioxidante BHT. Então, o biodiesel de fritura usado e blendas B3, B5, B10, B25, B50 e B75 podem ser utilizados como uma fonte alternativa de biocombustíveis.

O presente trabalho busca analisar a evolução da discussão dogmática sobre a relação entre direito interno e direito internacional na jurisprudência do Supremo Tribunal Federal. A pesquisa dedica especial atenção a três casos específicos, julgados entre 2008 e 2010, que são representativos de uma nova fase no entendimento corte, em que o Supremo Tribunal Federal tratou de uma série de questões inéditas na sua jurisprudência. São eles a decisão, em 2008, sobre a prisão civil do depositário infiel, proibida pela Convenção Americana de Direitos Humanos; a ADPF no 101, de 2009, sobre a importação de pneus usados e remoldados, cuja regulamentação também foi objeto de decisões no âmbito do Mercosul e da OMC; e a ADPF no 153, de 2010, que discutiu a Lei da Anistia, também tratada na Corte Interamericana de Direitos Humanos. Mapeando as discussões dogmáticas nesses casos, busca-se identificar as implicações dos tratados internacionais e das decisões de tribunais internacionais para o ordenamento jurídico brasileiro, bem como as contradições e omissões de tais decisões. A análise do desenvolvimento da jurisprudência do Supremo Tribunal Federal considera as transformações ocorridas no direito internacional a partir do final da Segunda Guerra Mundial e as mudanças incorporadas às constituições brasileiras, e em especial a Constituição de 1988 e a sua Emenda no 45, de 2004. / This study seeks to analyze the evolution of the dogmatic debate on the relationship between domestic and international law in the Brazilian Supreme Courts case law. The research devotes special attention to three specific cases, decided between 2008 and 2010, which are representative of a new phase in the courts understanding, in which the Supreme Court has dealt with completely new issues. These cases are the following: the decision in 2008 on the civil imprisonment of an unfaithful trustee, prohibited by the American Convention on Human Rights; ADPF No. 101, from of 2009, on the import of used tires, which had also been the subject of decisions within Mercosur and WTO; and ADPF No 153, from 2010, which discussed the Brazilian Amnesty Act, also addressed by the Interamerican Court of Human Rights. By mapping dogmatic discussions of these cases, I seek to identify the implications of international treaties and decisions of international tribunals for the Brazilian legal system, as well as the contradictions and omissions of such decisions. The analysis of the development of the Supreme Courts case law considers the transformation occurring in international law since the end of World War II and the changes incorporated into the Brazilian constitutions, and in particular the Constitution of 1988 and its Amendment No 45 of 2004.

The aim of the thesis is to propose a suitable communication strategy for a newly established language school that should start operating in a rather small czech town. The theoretic part includes an explanation of terminology and types of research used in marketing communication, description of ATL, BTL and PR communication, a few words about the importance of Corporate Identity (basis for communication) and description of tools that are used in the application part of the thesis. The application part starts with starts with monitoring of surroundings (competition, inhabitants, possible channels for communication activities), continues with a description of a launguage school, then follows assortment of inhabitans into suitable target groups and a proposal of strategic communication plan for the forthcoming year, more detailed attention is paid to the activities that are planned to be pursued during the first half of the first year (launch).

Los empaques ecológicos adquieren mayor relevancia para los consumidores preocupados por el impacto de sus compras en el medio ambiente, lo cual representa una oportunidad para incrementar las ganancias en un negocio enfocado en productos sostenibles. Por ello, el propósito de este trabajo es investigar la relación entre el empaque ecológico -medido por el diseño, la información y el material usado- y la intención de compra de galletas saludables.  En el diseño del empaque ecológico las piezas clave son el color, la forma y la imagen, debido a que son consideradas cruciales para identificar un empaque ecológico en el punto de venta. Con respecto a la información del empaque ecológico, se considera a la etiqueta el instrumento principal al momento de identificar la sostenibilidad del producto. Por otro lado, el material usado del empaque ecológico toma relevancia para el consumidor cuando éste tiene preferencias hacia un producto sostenible. Existe un vacío en las investigaciones sobre los empaques ecológicos, debido a que no se han realizado estudios para conocer la relación de la intención de compra de las galletas saludables en empaques ecológicos, sino de manera general en productos comestibles, por lo que este estudio contribuirá en ese sentido. / Ecological packaging becomes more relevant for consumers concerned about the impact of their purchases on the environment, which represents an opportunity to increase profits in a business focused on sustainable products. Therefore, the purpose of this work is to investigate the relationship between ecological packaging -measured by design, information and the material used- and the intention of buying healthy cookies. In the design of the ecological packaging, the key pieces are color, shape and image, because they are considered crucial to identify an ecological packaging at the point of sale. Regarding the ecological packaging information, the label is considered the main instrument when identifying the sustainability of the product. On the other hand, the used material of the ecological packaging becomes relevant for the consumer when he has preferences towards a sustainable product. There is a gap in research on organic packaging, since studies have not been conducted to determine the relationship of the intention to buy healthy cookies in ecological packaging, but generally in edible products, so this study will contribute in that sense. / Trabajo de investigación

En el presente trabajo se desarrollará la investigación para la validación del modelo de negocio de un aplicativo que permite la compra y venta de libros de segunda mano. La idea de negocio está orientada a dos segmentos de clientes: personas que desean vender libros que no utilizan y personas que desean comprar libros de segunda mano en buen estado. Esta plataforma digital cuenta con libros de los géneros académicos, literatura y cultura general. Para la investigación del proyecto se realizaron experimentos que nos brindaron información sobre las necesidades y preferencias de ambos usuarios, asimismo se recolectaron datos reales que nos permitieron proyectar nuestras ventas y definir nuestros gastos. Dentro de estos experimentos se validaron cada parte del modelo de negocio planteado y la interacción entre el usuario y el prototipo del aplicativo a desarrollar. Con el objetivo de acercarnos más a nuestros segmentos de clientes, desarrollamos un plan de marketing digital para nuestras redes sociales y ello permitió generar una relación con nuestros clientes. En ese sentido, los datos recopilados en los distintos experimentos fueron la base necesaria para realizar la estructura de costos inicial, la cual luego se profundizó en un flujo de caja completo para nuestra idea de negocio proyectado a 3 años. Además, se realizó el análisis y cálculo del financiamiento que el proyecto recibiría por parte del inversionista y de nosotros los fundadores. Finalmente, Quillqara demostró ser un proyecto innovador y con posibles resultados positivos a futuro a pesar de la coyuntura. / In the present project, the research for the validation of the business model of an application that allows buying and selling of second-hand books will be developed. The business idea is aimed at two customer segments: people who want to sell unused books and people who want to buy second-hand books in good condition. This digital platform has books of the academic, literature and general culture genres. For the project research, experiments were carried out that gave us information about the needs and preferences of both users, as well as real data that allowed us to project our sales and define our expenses. Within these experiments, each part of the proposed business model and the interaction between the user and the prototype of the application to be developed were validated. In order to get closer to our customer segments, we developed a digital marketing plan for our social networks and this allowed us to generate a relationship with our customers. In this sense, the data collected in the different experiments was the necessary basis to carry out the initial cost structure, which was then deepened into a complete cash flow for our business idea projected to 3 years. In addition to this, the analysis and calculation of the financing that the project would receive from the investor and us ,the founders, was carried out. Finally, Quillqara proved to be an innovative project with possible positive results in the future despite the situation. / Trabajo de investigación

This master thesis is exploring a possibility of densifying traditional block structure of a city by the design of a multifunctional building. It is located in Brno exactly in Brno centrum city part. The building site is defined by Veveří, Kounicova and Pekárenská streets. On the forth side there is existing block of flats on the Sokolská Street. The design itself is based on the form of a traditional enclosed block of flats, but masses are oriented differently. The basic principle is layering when first two floors are commercially oriented and therefore accessible by public. Living areas are separated by position above. The roof, connecting all of the buildings, is taking role of a traditional courtyard. In this case, it stays visually connected with surrounding street life and newly formed commercial parts. Masses of the complex are reflecting different city structures on each side. It encloses on the side of the Veveří Street which creates undisturbed street corridor. New structure opens more to Kounicova Street and reflects free city pattern of this part.