Online marketing communication provides some of the cutting edge tools that can be used by guest houses to communicate their product and service offerings. The purpose of this study was to determine which online marketing communication tools can be used, and are in fact currently used by guest houses in Pretoria East. The results obtained from this study can assist guest house owner/managers in Pretoria East with decision-making on the communication of off-line and online marketing communication tools to be included in their marketing strategy. Primary data was collected by means of a survey with guest house owners/managers in Pretoria East. Specific corpographic details of guest houses in Pretoria East were identified. Furthermore, the most frequently used off-line and online marketing communication tools were identified, as well as the number of guest houses that have websites and the content of these websites. The findings suggest that guest houses in Pretoria East have to invest more time and money in implementing certain online marketing communication tools, such as social networking and use of Search Engine Optimisation (SEO). By implementing online marketing communication tools like these, guest houses in Pretoria East could enhance customers‟ awareness of a guest house. This study verified the importance of electronic tools such as the Internet and Web as an integral part of an organisation‟s marketing strategy, specifically for small businesses in the service sector, such as guest houses. / Business Management / M. Com. (Business Management)

Online grocery retailing holds potentially fruitful outcomes for retailers in South Africa. However, South African retailers and consumers have been slow to adopt and participate in this form of grocery retailing. This study explores the barriers and motivators to online grocery shopping in South Africa from a supply chain perspective. Therefore, the study was done from both the customer and the retailer’s perspective. Three qualitative data collection methods were employed to collect the data. Firstly, a website analysis of four e-grocers was conducted and compared. Secondly, two focus group discussions were conducted – among consumers who use online grocery shopping, and those who do not. Thirdly, an in-depth interview was conducted with one of the online operations managers of an e-grocer in South Africa. The results revealed four different ‘sets’ of motivators or barriers to online grocery shopping in South Africa: consumer-specific, retailer-specific, website-specific and supply chain-specific. Results from this study could be used to shed some light on how to overcome the hurdles of becoming a multi-channel grocery retailer in South Africa. / Business Management / M. Com. (Business Management)

Submitted by Milena Rubi (milenarubi@ufscar.br) on 2017-10-09T14:12:56Z No. of bitstreams: 1 NOGUEIRA_Rodrigo_2017.pdf: 5427774 bytes, checksum: db8155583bf1bffe3ceb4c01bf26f66f (MD5) / Approved for entry into archive by Milena Rubi (milenarubi@ufscar.br) on 2017-10-09T14:14:04Z (GMT) No. of bitstreams: 1 NOGUEIRA_Rodrigo_2017.pdf: 5427774 bytes, checksum: db8155583bf1bffe3ceb4c01bf26f66f (MD5) / Approved for entry into archive by Milena Rubi (milenarubi@ufscar.br) on 2017-10-09T14:14:13Z (GMT) No. of bitstreams: 1 NOGUEIRA_Rodrigo_2017.pdf: 5427774 bytes, checksum: db8155583bf1bffe3ceb4c01bf26f66f (MD5) / Made available in DSpace on 2017-10-09T14:14:24Z (GMT). No. of bitstreams: 1 NOGUEIRA_Rodrigo_2017.pdf: 5427774 bytes, checksum: db8155583bf1bffe3ceb4c01bf26f66f (MD5) Previous issue date: 2017-05-12 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Data and text mining applications managing Web data have been the subject of recent research. In every case, data mining tasks need to work on clean, consistent, and integrated data for obtaining the best results. Thus, Data Warehouse environments are a valuable source of clean, integrated data for data mining applications. Data Warehouse technology has evolved to retrieve and process data from the Web. In particular, news websites are rich sources that can compose a linguistic corpus. By inserting corpus into a Data Warehousing environment, applications can take advantage of the flexibility that a multidimensional model and OLAP operations provide. Among the benefits are the navigation through the data, the selection of the part of the data considered relevant, data analysis at different levels of abstraction, and aggregation, disaggregation, rotation and filtering over any set of data. This paper presents Newsminer, a data warehouse environment, which provides a consistent and clean set of texts in the form of a multidimensional corpus for consumption by external applications and users. The proposal includes an architecture that integrates the gathering of news in real time, a semantic enrichment module as part of the ETL stage, which adds semantic properties to the data such as news category and POS-tagging annotation and the access to data cubes for consumption by applications and users. Two experiments were performed. The first experiment selects the best news classifier for the semantic enrichment module. The statistical analysis of the results indicated that the Perceptron classifier achieved the best results of F-measure, with a good result of computational time. The second experiment collected data to evaluate real-time news preprocessing. For the data set collected, the results indicated that it is possible to achieve online processing time. / As aplicações de mineração de dados e textos oriundos da Internet têm sido alvo de recentes pesquisas. E, em todos os casos, as tarefas de mineração de dados necessitam trabalhar sobre dados limpos, consistentes e integrados para obter os melhores resultados. Sendo assim, ambientes de Data Warehouse são uma valiosa fonte de dados limpos e integrados para as aplicações de mineração. A tecnologia de Data Warehouse tem evoluído no sentido de recuperar e tratar dados provenientes da Web. Em particular, os sites de notícias são fontes ricas em textos, que podem compor um corpus linguístico. Inserindo o corpus em um ambiente de Data Warehouse, as aplicações poderão tirar proveito da flexibilidade que um modelo multidimensional e as operações OLAP fornecem. Dentre as vantagens estão a navegação pelos dados, a seleção da parte dos dados considerados relevantes, a análise dos dados em diferentes níveis de abstração, e a agregação, desagregação, rotação e filtragem sobre qualquer conjunto de dados. Este trabalho apresenta o ambiente de Data Warehouse Newsminer, que fornece um conjunto de textos consistente e limpo, na forma de um corpus multidimensional para consumo por aplicações externas e usuários. A proposta inclui uma arquitetura que integra a coleta textos de notícias em tempo próximo do tempo real, um módulo de enriquecimento semântico como parte da etapa de ETL, que acrescenta propriedades semânticas aos dados coletados tais como a categoria da notícia e a anotação POS-tagging, e a disponibilização de cubos de dados para consumo por aplicações e usuários. Foram executados dois experimentos. O primeiro experimento é relacionado à escolha do melhor classificador de categorias das notícias do módulo de enriquecimento semântico. A análise estatística dos resultados indicou que o classificador Perceptron atingiu os melhores resultados de F-medida, com resultado bom de tempo de processamento. O segundo experimento coletou dados para avaliar o pré-processamento de notícias em tempo real. Para o conjunto de dados coletados, os resultados indicaram que é possível atingir tempo de processamento online. / OB800972

Made available in DSpace on 2016-12-01T19:11:32Z (GMT). No. of bitstreams: 1 119216.pdf: 1216223 bytes, checksum: 1d7c3b226bed8320f0e37492e88883a1 (MD5) Previous issue date: 2014-09-18 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The study investigated the transparency of local councils in light of Access to Information Act from empirical evidence of the largest brazilian municipalities. This is a descriptive study, conducted through a survey study with predominantly qualitative approach. The information s and data were collected from observations in the websites and registered through an observational protocol. The research reveals that most of the websites assessed partially complies with the indicators of transparency: There are 120 websites (90.22%) that partially fulfilled the obligations imposed by Access to Information Act; 6 websites (4.51%) that showed no instruments of transparency due to the lack of web presence; and only 7 homepages (5.26%) configured high capacity of transparency. The results demonstrate the need to redefine the practices of information management and develop a more transparent organizational culture in these local councils. It is essential to create websites able to comply with legal requirements and to improve transparency quality so as to promote more effective means of accountability in society. / O estudo investigou a transparência de Câmaras Municipais à luz da Lei de Acesso à Informação, a partir de evidências empíricas dos maiores municípios brasileiros. Trata-se de uma pesquisa descritiva, realizada por meio de um estudo de levantamento, com abordagem predominantemente qualitativa. Os dados foram coletados mediante observações nos portais eletrônicos e registrados com auxílio de um protocolo de observação. A investigação dos portais revela que a maioria deles atende parcialmente aos indicadores de instrumentos de transparência das informações públicas. São 120 portais (90,22%) que cumpriram parcialmente com as obrigações impostas pela LAI. Outros 6 portais (4,51%) não apresentaram instrumentos de transparência em decorrência da sua inexistência de presença na web e, somente, 7 portais eletrônicos (5,26%) configuraram alta capacidade de transparência das informações públicas. O resultado da pesquisa evidencia a necessidade de redefinir as práticas de gestão da informação e desenvolver uma cultura organizacional mais transparente nesses legislativos. Para isso, é fundamental que sejam implementados portais eletrônicos capazes de atender aos requisitos legais e, também, aprimorar a qualidade da transparência das informações públicas para a construção de meios de accountability eficazes na sociedade.

As transformações sociais advindas da popularização de Tecnologias da Informação e Comunicação (TICs) como a Internet são flagrantes. E a regulamentação destas novas práticas deve ser condizente com as peculiaridades das relações jurídicas desenvolvidas neste âmbito. Este trabalho visa analisar o problema da responsabilidade civil por danos à pessoa humana sofridos no âmbito dos sites de redes sociais pela criação e uso de perfis falsos. Assim, primeiramente, faz-se uma análise introdutória do fenômeno da Internet e das visões sobre as possíveis formas de regulamentação jurídica das condutas praticadas por meio da Rede. Posteriormente, adstringe-se à temática dos danos morais, buscando-se conceituá-los sob a ótica civil constitucional, como danos à pessoa humana. Finalmente, chega-se ao estudo dos perfis falsos, enfrentando-se a problemática dos danos morais sofridos por seu manejo. São desdobradas em três subproblemas: se são ou não capazes civilmente os usuários, chegando-se ao estudo dos perfis de menores de idade; se existem ou não as pessoas representadas nos perfis, subdividindo-se a análise nas hipóteses de perfis criados em roubo de identidade e perfis que representem criações intelectuais e; se estão ou não vivas as pessoas descritas nos perfis, trazendo-se à baila a hipótese dos perfis de pessoas falecidas. / The popularization of Information and Communication Technologies (ICTs) like Internet brought undeniable changes for many. The legal regulation of these new habits must be harmonized with the quirks of such legal relations. This work aims to analyze the problem of the civil liability for moral injuries due to the creation and use fake profiles on the online social network websites. First, it studies some preliminary notions about the Internet and some legal opinions about its governance. After, the issue is restricted to the study of moral injuries at the civil constitutional legal doctrine measure as a damage to the human dignity of person. Finally, the work arrives at the fake profiles and the moral injuries caused by it. Then comes three sub-problems: if the user is legal incapable or not, taking to the study of profiles children and adolescent; if the person represented at the online profile really exists or not, taking to the problems about identity theft and intellectual property violations, and; if the person is alive or not, taking to the topic of deceased persons profiles.

This thesis is focused on the development of a business plan, which describes all of the essential internal and external factors related to the establishment of a new company. The business plan includes a questionnaire used in conducting a preliminary marketing survey, focused on potential customers and their requirements, in terms of the services sought after in the given field of business. This thesis should serve as an instruction manual for the establishment and management of the small company of Miroslav Malý, who is planning to start a business in website creation, web-design, and related services.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This dissertation’s main purpose is to discuss forms of militancy in a scenario characterized by the increase in the use of the social networking websites for militant purposes and by the auto-organization as general tendencies since the June 2013 protests, focusing on the feminist struggle in Aracaju. As a more specific issue, it aimed to apprehend the rules and principles, framings, organizational forms and profiles of feminist militancy constituted in this scenario, as well as means and tools used to include their demands in the public arenas of confrontation. From the analytical point of view, the study was based on the assumption that, in order to give intelligibility to the feminist militancy, it was necessary to resort to the gender relations analyses (and its intersections with race, class and sexuality) and to feminist theories, in addition to the general concepts of the sociology of social movements used in this work, given that the women depiction in the public range and the roles historically attributed to them are conceived here as important factors that help us understand the political participation and the organizational forms and tools mobilized in this type of militancy. Assuming a critical perspective that aims to comprehend the logic of formal and informal exclusions of the subordinate groups like women in the public scope demands, conversely, an approach on the points of view of the agents studied about the public, the political participation and the organizational forms presented as an alternative to those institutionalized, as a way of resisting. Therefore, this dissertation’s epistemic-methodological background relied on some tenets of the Latournian sociology in what concerns group formation and also on a feminist epistemology, especially Donna Haraway’s approach, in order to apprehend the feminist movements’ and engagements’ own logics and dynamics from the fieldwork. The research evinced, in general, that the depictions related to the women generated by the gender subordination are expressed in a number of ways as constraints to the feminists’ political participation, however, from another perspective, the emotions that are incongruent with the standard depictions about “being woman” (which varies according to race, class, sexuality, gender identity, among others), converted into moral emotions and a sense of injustice, have played a crucial role to understand the motivations to the individual engagement, the constitution of new collective identities of the movement, and the creation of their own organizational forms. In other words, women’s auto-organization and their autonomous means of publicizing their demands, through the Marchs, the social networking websites, and art in general, are alternatives developed through a feminist vocabulary, constituted from the verification of women’s subordination in the gender relations and the misery experienced in an everyday basis, so that their demands, regarded as merely “private” issues or “secondary” questions, are included in the public arenas and widely debated by society. / Esta tese tem como questão central discutir formas de militância em um cenário caracterizado pela ampliação do uso das redes sociais da internet para fins militantes e pela auto-organização como tendências gerais desde as manifestações de junho de 2013, com foco na luta feminista em Aracaju. Como questão mais específica, buscou-se apreender as gramáticas, enquadramentos, formas organizacionais e perfis de militância feminista constituídas neste cenário, bem como os meios e ferramentas utilizados para inserir suas demandas nas arenas públicas de confrontos. Do ponto de vista analítico, o estudo partiu do pressuposto de que, para dar inteligibilidade à militância feminista, era necessário recuperar as análises das relações de gênero (e suas intersecções com raça, classe e sexualidade) e de teorias feministas, para além dos conceitos gerais da sociologia dos movimentos sociais utilizados neste trabalho, uma vez que as representações sobre as mulheres no âmbito público e os papéis atribuídos historicamente a elas são concebidos aqui como fatores importantes para compreendermos a participação política e as formas organizacionais e ferramentas mobilizadas neste tipo de militância. Partir de uma perspectiva crítica que busca compreender as lógicas de exclusões formais e informais no âmbito público dos grupos subordinados como os das mulheres, exige, em contrapartida, uma abordagem sobre os pontos de vista das atrizes pesquisadas acerca do público, da participação política e das formas organizativas alternativas àquelas institucionalizadas, como modo de resistência. Portando, a tese teve como pano de fundo epistêmico-metodológico alguns pressupostos da sociologia latourniana de formação de grupos e de uma epistemologia feminista, com destaque para a abordagem de Donna Haraway, com o intuito de apreender as dinâmicas e lógicas próprias dos movimentos e engajamentos feministas a partir do trabalho de campo. A pesquisa evidenciou, de modo geral, que as representações relacionadas às mulheres geradas pela subordinação de gênero apresentam-se de diversas maneiras como constrangimentos para a participação política das feministas, mas, sob outro ângulo, as emoções incongruentes com as representações padrões sobre “ser mulher” (que varia de acordo com a raça, classe, sexualidade, identidade de gênero, entre outros), convertidas em emoções morais e em sentimento de injustiça, têm exercido papel fundamental para a compreensão das motivações para o engajamento individual, da constituição de novas identidades coletivas do movimento e a criação de formas organizacionais próprias. Em outras palavras, a auto-organização de mulheres e os meios autônomos de publicização das suas reivindicações, através das Marchas, das redes sociais e da arte em geral, são alternativas pensadas através de um vocabulário feminista, constituído a partir da constatação da subordinação da mulher nas relações de gênero e dos sofrimentos vivenciados cotidianamente, para que suas demandas, tidas como questões meramente “privadas” ou como pautas “secundarizadas”, sejam inseridas nas arenas públicas e debatidas amplamente pela sociedade. / São Cristóvão, SE

I och med lanseringen av nya och mobila plattformar, såsom smarttelefoner och surfplattor, uppstår svårigheter med att anpassa webbsidor för samtliga typer av enheter. Tidigare har mobila applikationer (appar) och mobila sidor använts för att överkomma dessa problem. Responsive Web Design (RWD) är en ung designprincip som uppkom 2010 och har anammats av många webbutvecklare. Designprincipen medför att en webbsidas presentation förändras beroende på skärmstorleken som används för att visa sidan. I en studie har fem företag intervjuats för att få deras tankar och åsikter om RWD i jämförelse med utveckling av mobila sidor och appar. Detta för att besvara huruvida RWD kan ersätta denna plattformsspecifika utveckling. Majoriteten av företagen har helt gått över till att utveckla responsiva webbsidor istället för andra mobilanpassningar men appar utvecklas fortfarande. Skiftet från mobila sidor beror främst på att denna typ av lösning kräver dubbelt arbete med innehållet då olika innehåll visas på olika enheter. Med RWD används istället samma innehåll över samtliga olika skärmtyper. Undersökningen visar på att RWD kan ersätta plattformsspecfik utveckling av informationssidor och e-tjänster. Däremot kommer det inte kunna ersätta appar då dessa i grunden fyller olika syften. Vid större krav på funktionalitet är dessvärre RWD inte alltid lämpligt att använda.

This study gives guidelines to enhance online service delivery by the South African Police Service (SAPS by means of its website. It makes various recommendations to achieve this, following various investigations. The SAPS describes its primary goal as “service to the public”. This is in line with the South African government’s Batho Pele (“People first”) initiative to improve the delivery of public services. However, as society is changing in response to the demands of the Internet Age, service providers (for the purpose of this study, police agencies) must, too, adjust. The application of e-Governance will enable these agencies to serve the public with a wide variety of information and services. This study makes recommendations in this regard as well. In the initial study for this work user needs regarding the establishment of the SAPS website were assessed. Subsequently a study was conducted to determine best practices in various English-speaking countries, using an evaluation framework compiled for this purpose. Based on the results gained a measuring instrument was designed to evaluate the SAPS website. Four expert evaluators were then requested to do so. This resulted in an assessment of possible shortcomings of the SAPS website and recommendations for enhancing online service delivery and e-Governance. / Dissertation (MSc)--University of Pretoria, 2005. / Information Science / unrestricted

This thesis deals with online marketing trends. Its main goal is to define the latest online marketing trends, create a website with the free online marketing trends, and analyse their effectiveness. The theoretical part brings a thorough description of the latest online marketing trends. Moreover, it provides an insight into the latest trends in the website development. The chosen online marketing trends defined in the theoretical part are subsequently applied on a newly created website. All the steps taken throughout the process of creating the website together with the application of the latest trends are described in the practical part. The website is created gradually in the course of writing this thesis and only free online marketing tools are applied on this website. The effectiveness of the chosen online marketing trends is monitored and consequently analysed. The recommendations resulting from the analysis are provided at the end of the practical part. This thesis might serve as a guide for those who wish to create a website with the latest online marketing trends.