Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This report contains a description of the steps of the Reading Project and Writing On-line, held in the State School 15 October, with the main objective to develop the reading and writing habit in students of 9th grade of elementary school. The specific objectives are listed below: a) Encourage students to consultation on informational sites to search / selection of themed content in Opinion articles that deal with human rights, ethics, citizenship, diversity and gender issues; b) improve the writing skills of students from the use / management of the Web devices regarding the construction of opinion texts (comments); c) Provide teachers of Portuguese Language in Elementary Education of public networks, a didactic contribution focused on the use of ICT. Therefore, the text develops through the genres in the Web 2.0 approach; Multimedia, text production in Web 2.0 / Facebook. Genres worked were Opinion article (for reading) and the Comment online (for writing production). The methodology is divided into two parts: 1) the methodology for the construction of the Report; and 2) the methodology for the application of a Didactic Sequence (DS), the said project component. The Pedagogical Notebook (PN) is the product of activity here reported. The study was based on research Buzato (2015), Dionysos et al (2015), Soares (2003), Lorenzo (2012), Primo (2007), Marcushi (2002), Kock, Elias (2012), Silva, Cardoso ( 2015), Costa Val (2006) and other theorists. The Discussion of Results analyzes the participation of students in the social network Facebook by posting comments to the Opinion article chosen by the group involved in the project. The conclusions allow us to state on the preference that students give the activities on the Internet and also that it was an opportunity to train participation, sharing and expression argued the views of each on racism theme. / O presente relatório contém a descrição das etapas do Projeto Leitura e Escrita On-line, realizado na Escola Estadual 15 de Outubro, tendo como objetivo principal desenvolver o hábito da leitura e da escrita em alunos do 9º ano do Ensino Fundamental. Os objetivos específicos são os relacionados a seguir: a) Estimular os alunos à consulta em sites informativos para busca/seleção de conteúdos temáticos em Artigos de opinião que versem sobre direitos humanos, ética, cidadania, diversidade e questões de gênero; b) Melhorar a habilidade de escrita dos alunos a partir do uso/manejo dos dispositivos da Web no que concerne à construção de textos de opinião (comentários); c) Propiciar aos professores de Língua Portuguesa, no Ensino Fundamental das redes públicas, uma contribuição didática voltada ao uso das TIC. Para tanto, o texto se desenvolve através da abordagem dos gêneros textuais na Web 2.0; Multimeios, Produção de texto na Web 2.0/Facebook. Os gêneros trabalhados foram o Artigo de opinião (para a leitura) e o Comentário on-line (para a produção escrita). A metodologia se divide em duas partes: 1) a metodologia para a construção do Relatório; e 2) a metodologia para a aplicação de uma Sequência Didática (SD), componente do projeto mencionado. O Caderno Pedagógico (CP) é o produto da atividade aqui relatada. O estudo foi embasado nas pesquisas de Buzato (2015), Dionísio et alii (2015), Soares (2003), Lorenzo (2012), Primo (2007), Marcushi (2002), Kock; Elias (2012), Silva;Cardoso (2015), Costa Val (2006) e outros teóricos. A Discussão dos Resultados analisa a participação dos alunos na rede social Facebook, através da postagem de comentários ao Artigo de opinião escolhido pela turma envolvida no projeto. As conclusões permitem afirmar sobre a preferência que os alunos dão a atividades realizadas na Internet e, ainda, que, foi uma oportunidade de treinarem a participação, o compartilhamento e a manifestação argumentada dos pontos de vista de cada um sobre o tema Racismo.

Use of Digital Technologies in Education presents itself as an indispensable condition nowadays. Because through these one can obtain a dynamic, collective and participatory learning. This work provides a scientific research that aims to investigate the potential of computing platforms such as Web 2.0 for a collaborative learning environment and thus present them as a locus of collective construction of knowledge. For this purpose, we analyze the platforms Family Zoho, Google and Platform Family Sloodle. This research was conducted qualitatively. The analysis of these environments is meant to characterize the value that the platforms attach to individual and collective learning and show how these environments can be used as complementary tools in the development of educational work. Thus, it is a description of each platform analyzed in order to present their technologic resources and how these may be of use in Education in order to provide help in the collaborative learning processes and collective construction of knowledge. / O uso das Tecnologias Digitais na Educação se apresenta como condição indispensável na era atual, já que por meio destas pode-se obter um aprendizado dinâmico, coletivo e participativo. O presente trabalho objetivou investigar as plataformas virtuais da Web 2.0 com vistas a promover a aprendizagem colaborativa e apresentá-las como lócus de construção coletiva do conhecimento. A metodologia da pesquisa é de natureza qualitativa visando descrever e apresentar uma análise das plataformas da Família Zoho, Família Google e Sloodle, a fim de evidenciar o potencial pedagógico das mesmas e referenciá-las como componente de mediação entre teoria e prática para a Educação. Os resultados apontam que as plataformas da Web 2.0 predispõem uma abordagem multidisciplinar, envolvendo várias áreas da Educação e permitindo aos usuários destes ambientes o desenvolvimento cognitivo, pensamento crítico, dinamismo e autonomia, por se tratar de instrumentos inovadores que possibilitam a reformulação da proposta educativa e os conceitos de ensino-aprendizagem. Este estudo mostra ainda que questões relativas às implicações pedagógicas da utilização das plataformas como ferramenta de apoio educacional fica em aberto, podendo ser alvo de futuras investigações que tentem comprovar a eficácia destas novas práticas para o ensino aprendizagem.

Submitted by Kamila Costa (kamilavasconceloscosta@gmail.com) on 2015-07-09T21:39:49Z No. of bitstreams: 1 Dissertação - Tatiana B Fernandes.pdf: 2114059 bytes, checksum: f5f7b425dd47bfa3538c57facc4fa977 (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2015-07-10T13:06:01Z (GMT) No. of bitstreams: 1 Dissertação - Tatiana B Fernandes.pdf: 2114059 bytes, checksum: f5f7b425dd47bfa3538c57facc4fa977 (MD5) / Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2015-07-10T13:09:33Z (GMT) No. of bitstreams: 1 Dissertação - Tatiana B Fernandes.pdf: 2114059 bytes, checksum: f5f7b425dd47bfa3538c57facc4fa977 (MD5) / Made available in DSpace on 2015-07-10T13:09:33Z (GMT). No. of bitstreams: 1 Dissertação - Tatiana B Fernandes.pdf: 2114059 bytes, checksum: f5f7b425dd47bfa3538c57facc4fa977 (MD5) Previous issue date: 2011-11-28 / Não Informada / The goal of this study is to present and discuss the use of electronic tools as a means of science communication by assessing the existing tools and observing and describing which tools are appropriate for diffusion/interaction and storage processes, as well as their communicative ecosystem. The study shows the communicational flows and points negative and positive aspects involved. It discusses the science communication scenario, from the traditional means to the new configuration in digital media, the cycle of scientific production, the changes in the digital context and the impact of such context in recent times. The study approaches the post-industrial era and the information society as a mark for the development of information and communication technologies. It defines networks as an instrument of interaction and sharing. It presents Web 2.0 as a platform for social networks and electronic tools and highlights their contribution to science communication. The concept of ecosystem is borrowed from biology, applied to the science communication process and highlighted in the functions of the electronic tools available in the virtual environment. The study describes the available tools as emerging models for supporting science diffusion, classifying them as diffusion/interaction, storage and measurement tools, presenting the players and structures involved in the communication process. / Este trabalho buscou apresentar e discutir o uso de ferramentas eletrônicas como aporte a comunicação científica, buscando levantar ferramentas existentes além de observar e descrever que instrumentos são apropriados ao processo de difusão/ interação e armazenamento bem como seu ecossistema comunicativo. Aponta os fluxos comunicacionais, levantando aspectos positivos e negativos que o envolvem. Discute o panorama da comunicação científica a partir de sua contextualização em meio tradicional para a nova configuração em meio digital, o ciclo da produção científica, as mudanças no contexto digital, assim como o impacto deste contexto na atualidade. Aborda a era pós- industrial e a sociedade da informação como marco para o desenvolvimento de tecnologias voltadas a informação e a comunicação. Conceitua redes como instrumento de interação e compartilhamento. Apresenta a Web 2.0 como plataforma para as redes sociais e ferramentas eletrônicas e destaca sua colaboração para a comunicação científica. Resgata o conceito de ecossistema aplicando-o ao processo de comunicação científica e destacando-o nas funções das ferramentas eletrônicas disponibilizadas em ambiente virtual. Descreve as ferramentas disponíveis como modelos emergentes de apoio a difusão científica classificando-as como ferramentas de difusão/interação, armazenamento e medição apresentando atores e estruturas como subsídios constituídos para o processo de comunicação.

During the last year Tieto has been interested in evaluating the potential of a newly developed technology called Rich Ajax Platform (RAP). The RAP technology allows the developer to write Java code and deploy it on the web as a Rich Internet Application (RIA)with similar look and feel as a regular application ran in for example Microsoft Windows. The biggest benefit with a RIA is that it offers similar features to stand-alone applications but these features are deployed via a web server i.e. no installation at the client side is needed. To evaluate this technique a Scrum handler prototype was developed using the RAP. Secondly, a comparison with another similar technique called Google Web Toolkit had been made. The Scrum process is an agile development method which is based on small iterations.The purpose of this study was to create a functional prototype in order to evaluate and demonstrate the RAP technology. The result of the evaluation is that RAP is a strong competitor for developing Web 2.0 applications. Most of the concerns regarding RAP depend on the fact that it is a new technology and is still under development. Since Tieto in Karlstad currently develops RCPapplications, the RAP technology is a logical successor since the developers do not have to learn a new technology.

Les travaux présentés dans cette thèse proposent différentes méthodes, réflexions et réalisations associant Web 2.0 et Web Sémantique. Après avoir introduit ces deux notions, nous présentons les limites actuelles de certains outils, comme les blogs ou les wikis, et des pratiques de tagging dans un contexte d’Entreprise 2.0. Nous proposons ensuite la méthode SemSLATES et la vision globale d’une architecture de médiation reposant sur les standards du Web Sémantique (langages, modèles, outils et protocoles) pour pallier à ces limites. Nous détaillons par la suite différentes ontologies (au sens informatique) développées pour mener à bien cette vision : d’une part, en contribuant activement au projet SIOC - Semantically-Interlinked Online Communities -, des modèles destinés aux méta-données socio-structurelles, d’autre part des modèles, étendant des ontologies publiques, destinés aux données métier. De plus, la définition de l’ontologie MOAT - Meaning Of A Tag - nous permet de coupler la souplesse du tagging et la puissance de l'indexation à base d’ontologies. Nous revenons ensuite sur différentes implémentations logicielles que nous avons mises en place à EDF R&D pour permettre de manière intuitive la production et l'utilisation d'annotations sémantiques afin d’enrichir les outils initiaux : wikis sémantiques, interfaces avancées de visualisation (navigation à facettes, mash-up sémantique, etc.) et moteur de recherche sémantique. Plusieurs contributions ont été publiées sous forme d'ontologies publiques ou de logiciels libres, contribuant de manière plus large à cette convergence entre Web 2.0 et Web Sémantique non seulement en entreprise mais sur le Web dans son ensemble. / The work described in this thesis provides different methods, thoughts and implementations combining Web 2.0 and the Semantic Web. After introducing those terms, we present the current shortcomings of tools such as blogs and wikis as well as tagging practices in an Enterprise 2.0 context. We define the SemSLATES methodology and the global vision of a middleware architecture based on Semantic Web technologies (languages, models, tools and protocols) to solve these issues. Then, we detail the various ontologies (as in computer science) that we build to achieve this goal: on the one hand models dedicated to socio-structural meta-data, by actively contributing to SIOC - Semantically-Interlinked Online Communities -, and on the other hands models extending public ontologies for domain data. Moreover, the MOAT ontology - Meaning Of A Tag – allows us to combine the flexibility of tagging and the power of ontology-based indexing. We then describe several software implementations, at EDF R&D, dedicated to easily produce and use semantic annotations to enrich original tools: semantic wikis, advanced visualization interfaces (faceted browsing, semantic mash-ups, etc.) and a semantic search engine. Several contributions have been published as public ontologies or open-source software, contributing more generally to this convergence between Web 2.0 and the Semantic Web, not only in enterprise but on the Web as a whole.

AB Electrolux is a company that focuses on innovative products and collaborationamongst others. Today, they are using their intranet “E-gate” to enhance collaboration.AB Electrolux has recently introduced new Web 2.0 social media technology on E-gate.In contemporary business, it seems like social media and innovations are hot topics; butit is not easy, to implement social media, create innovations, and also make use of it inan organisation. In a majority of organisations are these matters often overrepresented.In organisation different policies, rules, guidelines and employees are involved duringchanges, and this is aiding organisations to establish how social media features canenhance and promote innovation.Nowadays, innovation is significant to organisations, especially when it comes togain advantages toward competitors or when trying to advance in the marketplace. Inthis thesis the collected information is objectively applied. This, in order to gainqualitative knowledge about subjects of interest such as; cultural issues, knowledgemanagement and the socio-technical perspective – because these areas could beconsidered to have a huge effect and impact on innovation. Further it could have aneffect on how innovation emerges in organisations. This is of importance especially inareas such as knowledge sharing and knowledge transfer.The results are showing: Organisational culture and knowledge management plays acrucial and important part of innovation. These areas must be considered iforganisations are implementing or using new technology. It is also to be recommendedwhen organisations are trying to enhance the pace of innovations. In this thesis I havealso constructed a model that illustrates how an organisation could create an innovativeatmosphere, along with a socio-technical perspective.

This thesis aims to focus on relational controversy about the causes behind the inconsistency in number of students who use a Web 2.0 application named "LibGuide" inside the Linnaeus University and the attempts of program coordinator to develop certain strategies to perform a better use of it in a particular department of Healthcare. The nature of the problem will be discussed, suggesting that how the these strategies maintained a high significant of use in that department. The research foregoes, as it uses a process of translation which are the moments of struggles by a program coordinator to impose itself by its role to the definition of the situation. The research suggests a network within which the series of processes and interrelation of the sociotechnical role of each member is drawn and allocated.

Abstract In this text the attitudes towards and using of blogs in teaching Swedish to teenagers will be explored. The results are based on a survey made amongst 17 teachers and 58 students from all over Sweden. The end results show that the usage of blog still hasn’t found a permanent way into the classrooms, but has an appeal to and is being used by predominantly younger teachers both, male and female, with a positive response from students regardless of gender. The conclusion is that using web tools like the blog is an easy first step for schools to connect to the digital society of the 21 stcentury and take advantage of the perks available in the digital classroom. Svensk titel: Blogg + Svenska =Sant? – Bloggande i undervisningen i svenska. Engelsk titel: Blog + Swedish =True? – Blogging in teaching Swedish. Ämnesord: Blog, Web 2.0, digitalt klassrum, svenska, undervisning, kompetensutveckling

The usage of social media such as YouTube, Twitter and Facebook has expanded drastically. Today almost every organization has a Facebook page and a Twitter account that complements their webpage and their physical stores. However, why and how are they using these social medias?  This research focuses on why and how organizations are using Facebook and Twitter in their business strategy. More specifically, what methods and organizational strategies are used. The requirement for our research was that the organization had to had some success on these social medias but due to time and budget limitations, the research is restricted to three local organizations that have a national presence. Conducting primary data with three face-to-face semi-structured interviews and obtaining secondary data such as books, theses and academic journals we had the data to make an analysis about how Facebook and Twitter could make these three organizations gain competitive advantage.  By correctly utilizing the tools that social networking sites (SNS) provide; organizations can make way for a differentiation path that provides competitive advantage, build brand awareness, and provide statistical tools for evaluating customer behavior. One of the benefits of SNS is that they are virtually free to implement, both from a capital and human resource investment point of view. This research shows that organizations utilizing SNS in order to gain competitive advantage need to focus on creating a committed and engaged user base. By keeping in mind the drivers of differentiation: timing, location, linkages and scale, organizations transform their competitive advantage into a sustained competitive advantage.

With this immensely and immeasurably growing Internet technology, the need for onlinereputation management (ORM) is also growing accordingly. It is increasingly seen as animportant means by firms to create stronger alliance between customers and the firm (Bealand Strauss, 2008). ORM is relatively new which theoretically and empirically very youngphenomenon in which very few researches have been made around the area ever since.Hence, the intention of this research is to fill the knowledge gaps recognized and useEricsson Company to conduct an exploratory qualitative research to give empirical value tothe study.The purpose of this study is to explore how ORM can play role in making strategic businessdecisions through branding and construct a model that shows relationship among ORM,branding and strategic business decision. The relevant research concepts that are discussedin the literature review are linked through logical links depicted in the model.After the model is constructed Ericsson Company was taken as a case and qualitative study was made using an in-depth interview with the company’s expert in this area in Ericssonglobal to see how the concept of ORM, branding and strategic decisions in the model areinterlinked to each other. This research has answers on how this company perform its ORM,how ORM can influence branding, how branding can influence strategic business decisionand in the end how ORM can influence strategic business decision.From the finding of this research, ORM has influence on branding and brand has influenceon strategic business decision. Finally, it can also be concluded that ORM has impact on strategic business decisions through branding.