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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 11 to 17 of 17 (0.016 seconds)Spelling suggestions: "subject:"couber"" "subject:"coluber""
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YouTuber對美妝消費者購買決策影響之研究 / The influence of YouTuber on consumers’ decision journey in the cosmetic products蘇品伃, Su, Ping Yu Unknown Date (has links)
隨著資訊時代來臨、社群媒體普及，現今的消費者有能力從網路尋找多元的資訊進行購買決策，消費者也能互相交換資訊。YouTube的時尚美妝影片數量多、內容豐富，消費者在尋找產品或使用教學的影片時，會將其作為搜尋來源之一，並相信這些內容不具商業利益，客觀且公正。
美妝YouTuber樂於創作影音內容，分享產品資訊、購物經驗、和生活事物等議題，進而培養出一群訂閱的觀眾，成為具社群影響力的網路名人；然而這些YouTuber如何影響消費者、為何能吸引特定族群的消費者，目前國內外相關的研究仍十分稀少。
本研究以美妝影音部落格和美妝消費者為研究對象，探討「美妝消費者的購買決策過程，及其如何受到YouTuber之影響」，採用質性的網路民族誌 (netnography) 作為研究方法，先搜集三個YouTube熱門美妝頻道的網路資料，參與留言區的討論，再訪談十六位千禧世代的美妝消費者。本研究發現：一、創作者和觀看者透過YouTube凝聚成美妝「社群」；二、美妝YouTuber具備「發起者」和「影響者」的角色；三、美妝消費者的行為和態度可能受到人氣YouTuber影響。 / Nowadays, consumers search information about products, prices and distribution on the Internet before their purchase decisions so that social media has radically changed the communication landscape. Consumers are able to share their purchase experiences online and interact with other users. More and more users are using YouTube as a search engine as well as looking for makeup tips, tutorials, and product recommendations because consumers would believe these user-generated contents are reliable and trustable.
The aim of this research is to explore how YouTubers of beauty industry in Taiwan, have influenced their viewers and to what extent this influence on the purchase decision process.
This study uses a qualitative approach ‘netnography’ as the main research methods to collect data. Three YouTube beauty channels were observed and participated; additionally, 16 in-depth interviews with millennial consumers were conducted. The research finds out that YouTube beauty channels can be seen as communities where relationships between YouTubers and viewers is formed. YouTubers are the initiator and influncer on the purchase decision journey. The study also found that the popularity of YouTuber may affect consumers’ behaviors and attitudes.
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"Den här produkten rekommenderar jag." : en kvantitativ studie i parasocialitet och påverkan på YouTubeJohansson, Amanda, Kviberg, Julia January 2018 (has links)
This Bachelors essay aims to investigate the interaction and relationships between young, Swedish YouTube viewers and the YouTubers they watch from a parasocial point of view, and further discuss the role of these relationships in influencer marketing on YouTube. Moreover, we examine the general effectiveness of influencer marketing through an audience perspective. What follows below is a mainly quantitative survey study, with a strain of qualitative data. The investigation and the discussion that follows, is largely based on Horton and Wohl’s concept of Parasocial Interaction, alongside Word of Mouth theories including Influencer Marketing. Reflecting over the results, our general conclusion is that Parasocial Interaction seems to occur on YouTube and that YouTubers’ recommendations affect, rather than determine consumer behaviour. Furthermore, PSI does play a role in both our sample group’s general YouTube consumption, and the effectiveness of influencer marketing according to the findings in this study.
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Zdanění podnikání na Internetu / Taxation of entrepreneurship on the internetBicanová, Soňa January 2016 (has links)
This master thesis looks into the way of the taxation of people earning money on the internet via YouTube. Taking videos and subsequent publishing on YouTube channel is becoming increasingly popular not only among the huge number of spectators and youtubers but also among companies that see how influential and powerful youtubers are and cooperate with them. Many Czech youtubers have above-average income which is usually from three sources: directly from YouTube (more precisely from Google) from AdSense account, from sales of promotional materials (merchandising) and also from product placement. The outcome of this master thesis is the application of the tax laws - personal income tax law and value added tax law - to the situation of youtubers, determination youtubers´ lack of knowledge of taxation and creation of a model example, which describes the process of taxation of entities doing business on the internet from registration through periodical filing to the deregistration.
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YouTube's Adpocalypse: Patreon's PerspectiveHutson, Sidney Marie 13 April 2021 (has links)
No description available.
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REEL ME : När home movies flyttar hemifrån – Om vloggar som en del i filmhistorien / REEL ME : When home videos leave home - On vlogs as a part of film historyCarlsson Gras, Emelie January 2017 (has links)
Amatörfilmandet har med digital teknik fått en explosionsartad utvecklig och ett offentligt rum genom internet. Om amatörfilmer i hem, home movies, främst skapades av familjefadern, så har ny teknik gett upphov till nya grupper av filmskapare då många är unga kvinnor eller barn. Ny teknik har också bidragit till uppluckrade gränser mellan det offentliga och privata samt fört amatörfilmaren närmare den professionella filmskaparen. På YouTube har ett nytt filmyrke vuxit fram, en YouTuber eller vloggare som producerar digitala filmer, även kallade videor eller vloggar. Denna uppsats undersöker ett antal populära vloggar i Sverige på YouTube och sätter dessa i ett filmhistoriskt sammanhang samt visar hur dessa uttryck kan utmana ett mer traditionellt filmskapande.
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Zrod YouTube celebrity: přesun mladých diváků od televize k nezávislým tvůrcům obsahu / The Rise of the YouTube Celebrity: The Migration of Young Audiences from TV to Independent Content CreatorsSedláček, Jakub January 2016 (has links)
This thesis aims to uncover the reasons behind the sudden rise of the YouTube celebrity and to test (by means of an experimental study of teenager interests) media claims that YouTubers have become more popular among teenagers than any traditional type of celebrity. The thesis integrates YouTubers into celebrity studies by first outlining the origins of celebrity and its general role in society and then drawing parallels between traditional types of celebrity and YouTubers via describing the characteristics they embody and the specific roles they perform. As a result, YouTubers are found to be a technologically determined next step in the evolution of the TV personality, whose celebrity is mainly structured around the concepts of familiarity and intimacy. What follows is a discussion of participatory culture, monetization and doing YouTube as a job, with emphasis on the effects these developments had on the rise of the YouTube celebrity and online content & culture in general. The thesis is concluded by an experimental study conducted using quantitative research methods on a sample of over 5,000 Czech teenagers by analyzing their Facebook page-likes. The results suggest that YouTubers really are more important to teenagers than traditional celebrities.
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”I really hope you guys are enjoying this. Thank you so much for watching!” : En kvalitativ och kvantitativ studie av interaktionen mellan YouTubare och deras publik / ”I really hope you guys are enjoying this. Thank you so much for watching!” : A qualitative and quantitative study of the interaction between YouTubers and their audienceKällback Winter, William, Backman, Tove January 2016 (has links)
The overall purpose of this essay, “‘I really hope you guys are enjoying this. Thank you so much for watching!’ - a qualitative and quantitative study of the interaction between YouTubers and their audience", is to study how YouTubers that play and comment video games interact with their audience, what kind of response these YouTubers receive and the interaction between viewers and fans in these YouTubers comment sections. This essay also studies if there is a difference between the response female and male YouTubers receive. The study is based on theories about fan culture, participation culture, collective intelligence, feminism and gender. A quantitative content analysis has been used to analyze 600 comments on six YouTube videos uploaded by six different YouTubers. The purpose of the quantitative analysis was to see what content of the comments most often occur as well as if the comment showed a positive, negative or neutral view of the YouTuber. The result of the quantitative analysis was used as a base for a qualitative critical discourse analysis, which also studied how the YouTubers behaved in the videos. The results of this study showed that the YouTubers mostly received positive comments about their personalities and their YouTube channel. They mostly received negative comments about the way they play the game. The female YouTubers received more negative comments than the male YouTubers, who in turn received more positive comments. The study also showed that YouTubers interact by talking directly to the audience and looking into the camera, by using the word “we” when talking about how they play the game as if they are playing with the audience, by asking the audience questions and by answering comments that the YouTubers have received. The YouTubers engage their audience by using strong expressions and by playing the game during a livestream. The YouTubers’ fans engage and interact by showing appreciation of the YouTubers and defend the YouTubers when they receive negative comments in the comment section of their videos. These ways which YouTubers interact with and engage their audience can be seen as part of a discourse about interaction and engagement online.
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