The writing education in primary schools’ lower years is the starting point for pupils’ future writing development. Teachers for pupils in primary school, in preschool class and grades 1-3, therefore have an important role to generate motivation to write for pupils in their writing development, as this lays the foundation for their motivation to write further on in their future education and lives. Problems have been identified by researchers that poor motivation in writing teaching can lead to consequences where pupils do not develop their writing further on in their upcoming education and lives. Previous research has also found that there is a close connection between motivation and learning as well as motivation and writing development. This declaration is supported by theories about motivation, pupils’ self-confidence in writing, explicit writing teaching as well as didactic and sociocultural theories. The purpose of this study is therefore to discuss how teachers in preschool class and the grades 1-3 work to generate pupils’ motivation in the teachers’ writing teaching. The purpose of this study is also to discuss how the teachers use of authentic writing tasks influence on their pupils' writing development. The outcoming results of this study have emerged through qualitative interviews where the interview answers have been analyzed in association to the presented theories above. The analyzed results have been discussed in relation to previous research which led us to a suitable conclusion that shows that the teachers in this study work in various ways, using different teaching methods where using authentic activities is one of those, to stimulate the pupils’ motivation in their writing development. The results of this study also show that the teachers’ use of authentic writing tasks have a positive influence on their pupils’ writing development.

Since the turn of the millennium an extensive digitalisation of the European cultural heritage has been underway. The aim is to make the common cultural heritage accessible to everyone and promote developments in education, tourism and the creative industry, among others. Historically, archival documents and works of art have been closely related as archival documents has served as a proof of an artworks history and autheticity, its’ provinance. Since the turn of the millennium the archive has become a recurring theme in contemporary art. Informed by post structuralist theories of the archive as both a material place and a structure for power and history. In this paper the relation between archival documents and artworks are being examined. By studying the digitalisation project of Thielska Galleriet in Stockholm the aim is to answer how documents of Richard Bergh’s letter archive, preserved at Thielska Galleriet, are being affected when made digitally available together with the museum’s art collection. The study is framed by the archive science theory the accessparadigm. Occuring at the turn of the 21st century the paradigm correlated with the change from paper to digital information storage, changing the focus of the archive from custody to access. The analysis is taking an interdisciplinary approach in relation to the concepts provenance and authenticity, established in both archive science and art history and is further framed by the art historical dissertation The Archive Art Phenomenon: History and Critique at the turn of the Twenty-First Century by Sarah Callahan (Stockholm University 2018). The case study shows that the relation between archival documents and artworks at Thielska Galleriet has been blurred in different ways historically. Though faithful to concepts of provenance and authenticity, the digitalisation project faced some challenges regarding how the status of some archival documents changed when registered in correlation with the art collection in the database. Seen through the lens of the Archive Art Phenomenon, archival documents might be considered artworks if they are conceptualised as such. Access to the digitalised archives and art collection of Thielska Galleriet opens up for considering the archival documents in new ways. The use of Richard Berghs letter archive in artistic work and processes is one such potential.

Detta arbete belyser elevernas syn på lärare och på sin lärsituation. Syftet med arbetet är att belysa elevers syn på pedagoger och vilka egenskaper hos lärare som leder till god och inlärningsfrämjande relation. Den uppfattning eleverna ger vägs sedan in i tidigare forskning inom området relationell pedagogik. Totalt deltog 47 elever i årskurs nio på en F – 9 skola i denna studie. De egenskaper/förmågor som eleverna framhävde var: * Att lärarna ska vara trygga i sig själv och våga vara sig själv.* Att lärarna ska lyssnar på eleverna, visar förståelse och respekt och visar lärarnärvaro.* Att lärarna ska visa bra kreativ kompetens – anpassa undervisningen samt tillämpa goda och nya utlärningsmetoder vilket leder till lustfyllt lärande.* Att lärarna ska använda ett språkbruk på samma nivå som eleverna.* Att lärarna ska tillämpa elevinflytande och likabehandling i undervisningen.* Att lärarna gärna får ha humor och skapa en trygg lärmiljö. Det som skapar en bra relation mellan elev och lärare är enligt eleverna:* Att lärarna visar intresse för elevers tankar och se saker ur elevperspektiv.* Att lärarna tydligt visar att de bryr sig.* Att lärarna ser elever som individer i gruppen.* Att lärarna visar tilltro till elevers vilja och förmåga.* Att lärarna ger eleverna möjlighet och förutsättningar att lyckas.* Att lärarna tar emot det elever berättar och att våga reda ut eventuella problem.

Syftet med denna undersökning är att undersöka vilka problem och möjligheter man kan möta med användandet av historisk spelfilm i historieundervisningen. Spelfilmens roll som historieförmedlare har ökat under de senaste åren. Idag fungerar spelfilm med historiska motiv som historieförmedlare för många människor, inte minst ungdomar. I många fall används spelfilmen i underhållningssyfte. En stor anledning till att jag gör denna undersökning är för att se närmare på hur läraren kan arbeta med spelfilmen i historieundervisningen utöver ett rent underhållningssyfte. Dessutom anser jag det viktigt att läraren har kunskap om spelfilm eftersom det är en referensram för många unga. Undersökningen bygger på litteraturstudier av tidigare forskares resultat av relationen mellan historia och film. I undersökningen diskuteras och analyseras spelfilmen utifrån följande perspektiv: pedagogiska teorier, kommunikationsteori, reception, autenticitet, dramaturgin, identitet och identifikation, Samtida avtryck i den historiska spelfilmen, historiebruk, historiemedvetande, kritiskt förhållningsätt samt källkritik. Utifrån dessa perspektiv är tanken att i slutdiskussionen presentera en matris för vad läraren bör tänka på när hon/han visar en spelfilm i historieundervisningen. Resultatet av undersökningen har visat att användning av spelfilm i historieundervisningen är långt mer komplicerad än att bara trycka på ”play”. Men planerar pedagogen bara filmanvändningen noga, utifrån olika aspekter, är det relativt enkelt att identifiera problemen och se fördelarna. / The purpose of this study is to examine problems and possibilities you may encounter when using historical motion-picture when teaching history. Motion-picture as an intermediary of history has increased in recent years. Today, motion-picture with historical motives works as an intermediary to many people, especially youths. Motion-picture is in many cases used for entertainment purposes. One of the big reasons to why I do this study is to look at how teachers can work with motion-picture in history teaching apart from the entertainment purposes. Furthermore, I believe it is important that the teacher has knowledge of motion-picture since it is a frame of reference for many youths.The study is based on literature studies of previous researchers' results of the relationship between history and picture. In the study, motion-picture is discussed and analyzed from the following perspectives: pedagogical theories, communication theory, reception, authenticity, dramaturgy, identity and identification, contemporary impressions in the historical motion-picture, uses of history, historical consciousness, a critical approach and source criticism. The idea is that from these perspectives a matrix/compilation of what the teacher should think about when she/he uses a motion-picture in history teaching will be presented.The results of the study have shown that the use of motion-picture in history teaching is far more complicated than just pressing "play". But if the teacher only plans the use of picture carefully, from various aspects, is it relatively easy to identify the problems and see the benefits.

Följande studie är en induktiv kvalitativ studie baserad på semistrukturerade intervjuer. Syftet var att synliggöra europeiska naturvinsproducenters föreställningar om en certifiering av naturvin reglerad av EU. Studiens bakgrund belyser komplexiteten av begreppet naturvin samt certifieringar och deras effekt på marknaden. Även studiens teoretiska ramverk, Conscious Capitalism presenteras. Insamlade data transkriberades och analyserades med hjälp av en induktiv tematisk analys. Diskussionen använder det teoretiska ramverket för att lyfta resultatet i relation till marknaden och sedan certifieringar. Autenticitet, frihet och kontroll är några av de begrepp som resoneras kring. Resultatet visar på differenser i vinmakarnas föreställningar om naturvin vilket skapar svårigheter i att enas om en definition och certifiering. Möjligheten för en EU-reglerad certifiering av naturvin är utifrån producenternas föreställningar och drivkrafter begränsad som följd av deras varierande åsikter och arbetssätt. / The following study is an inductive qualitative study based on semi-structured interviews. The purpose was to explore European natural wine producers' perceptions of a certification of natural wine regulated by the EU. The background of the study illuminates the complexity of the concept of natural wine, as well as certifications and their effects on the market. Additionally, the study's theoretical framework, Conscious Capitalism, is presented. Collected data was transcribed and analyzed using an inductive thematic analysis. The discussion utilizes the theoretical framework to contextualize the findings in relation to the market and certifications. Authenticity, freedom, and control are among the concepts that are reflected upon. The results reveal variations in the participants' perceptions of natural wine, which pose difficulties in reaching a consensus on a definition and certification. The possibility of an EU-regulated certification of natural wine is limited based on the producers' beliefs and motivations as a result of their varying opinions and working methods.

The purpose of this essay is to study how the memory of the artist John Bauer is manifested by businesses and places around the city of Jönköping. This was done by observing how John Bauer’s memory is used in five different places as well as through dialogue with spokespersons from these five businesses to gather further information. The places examined in the study are the following: Länsmuseet's exhibition called "Follow John", John Bauer’s Park, John Bauer hotel, Bauergården and Trolska boat trips. The questions that the study intends to answer are how and why the memory of John Bauer is used around Jönköping. The companies' use of John Bauer has been analysed with the help of Karlsson’s typology of the use of history, but it was not enough to apply that theory alone. A site perspective on the use of history taken by Niels Kayser Nielsen was used to create further understanding. The result shows that there are both similarities and differences in the said actors’ use of the memory. All actors use the theme of forest and trolls to convey information about Bauer's artistic inspiration. The theme, on the other hand, is used more or less where Bauergården weaves it into the meals while the John Bauer–hotel only elevates it into the interior. There is also a focus on using the places where John Bauer took inspiration for his paintings, both in the forest and in the places he has lived. However, this also differs a lot between the actors as some build their entire business around the specific location and others do not.

Syftet med den här uppsatsen är att undersöka svenskspråkiga poptexter under 2000- och 2010-talet. Genom att göra en textanalys av två svenskspråkiga poptexter samt en kontextualisering ämnar jag försöka se hur de gestaltar sig samt försöka utröna gemensamma nämnare för svenskspråkiga poptexter under dessa angivna år. De teoretiska perspektiv som används är popmusikens text och syftar hur det personliga – autentiska - skapas inom svenskspråkiga poptexter, hur identitet spelar in i skapandet av svenskspråkiga poptexter samt hur den eklektiska popmusiken låter sig inspireras av olika referenser i skapandet av dessa. Genom att göra en djupanalys av två svenskspråkiga poptexter försöker jag utröna vad som skapar det personliga – autentiska – i dessa texter och genom att kontextualisera hur det skapas ämnar jag se gemensamma nämnare inom den alternativa popgenren. Jag kommer fram till att det huvudsakliga målet med att skriva på svenska är att det blir personligare och närmare svenska lyssnare. Jag kommer fram till att det personliga – autentiska – skapas genom användandet av jagperspektiv, svenska kulturreferenser, geografiska platsangivelser samt till viss del en känsla av otillräcklighet inför förväntningar på textens jag i förhållande till omvärlden. / Thepurposeof this paper is to examinethe Swedish-­‐speaking poplyrics in 2000's and 2010’s. By doing a textual analysis of two Swedish-­‐language poplyrics and a contextualization, I intend to try to see how they portray themselves, and attempt to discoverthe common denominator for Swedish-­‐speaking poplyrics during these specified years. The theoretical perspective used is pop music's text and purpose the personal ‐ authentic ‐ created in the Swedish-­‐speaking poplyrics, how identity plays into the creation of the Swedish-­‐speaking poplyrics and how the eclectic pop music is inspired by various references in the creation of these. By doing a deep analysis of two Swedish-­‐language poplyrics I try to find out what makes it personal ­‐ authentic ‐ in these lyrics and by contextualize how it is created, I intend to see commonalities in the alternative popgenre. I conclude that the main goal of writing in Swedish is that it becomes more personal and closer to Swedish listeners. I conclude that the personal - authentic ­‐ created through the use of the I­‐perspective, Swedish culture references, geographical place names and some with a sense of inadequacy for expectations of the text I in relation to theworld.

Introduction: This study investigates aspects of authenticity, branding and taste, in relation to the assortment of goods in shops affiliated with museums and cultural heritage sites. The research questions focus on the categories of products found in the shops, branding strategies and the approach and opinion of the shop regarding authenticity. The introductory hypothesis believed that a strong link between authenticity and taste would be visible in the material. Aim: The primary purpose of this study is to examine the tension between the commercial aspect and the cultural and educational role of museums and cultural heritage sites. Also, previous research has largely focused on cultural-historical museum shops and this study aimed to broaden the field regarding cultural heritage and consumption, by including both museums, and non-museums from several disciplines. Method: The material was procured by field studies and interviews with shop representatives. The sites included are the Vasa Museum, Skansen, the National Museum och Science and Technology, The Royal Palace and Stockholm City Hall. All sites are situated in Stockholm, Sweden. Results: The study concluded that further research should be done based on a more diverse material, in terms of subject and discipline of the sites. Several differences were identified between cultural heritage sites and museums, such as the judicial responsibilities of the museums. The shops belonging to cultural heritage sites aso acted more independently from their institutions, than those of the museums. The introductory hypothesis was mainly disproven, as authenticity was not as significant for the representatives as initially believed. This is a two years master's thesis in Museum and Cultural Heritage Studies.

Syftet med detta arbete är att få en djupare förståelse för hur Gen Z:s konsumentbeteende påverkas av influencers betalda samarbeten på sociala medier.  Studien använder en kvalitativ forskningsmetod, där primärdata samlades in från fokusgrupper bestående av Gen Z deltagare. Empirisk data samlades in genom intervjuer, som sedan transkriberades och analyserades.  Gen Z uppvisar en reklamtrötthet men också en viss avmattning i sin respons mot avvisningskulturen vid kontroverser, vilket snarare motsäger tidigare forkning om Gen Z. Trots den uppvisade reklamtröttheten framträder en viss påverkan på Gen Z:s konsumentbeteende i form av olika typer av engagemang i en relation till influencers. / The aim of this study is to develop a deeper understanding of how influencers' paid collaborations on social media affect Gen Z's consumer behavior.  The study employs a qualitative research method, gathering primary data from focus groups consisting of Gen Z participants. Empirical data was collected through interviews, which were then transcribed and analyzed.  Gen Z shows signs of advertisement exhaustion, alongside a certain deceleration in their response to cancel culture controversies, which goes against previous research findings. Despite this exhaustion from advertisements, there's still a noticeable impact on Gen'Z consumer behavior through various forms of engagement with influencers.

Forskningsfrågor: 1. Hur påverkar den upplevda attraktiviteten hos influencers köpintentionen hos deras följare? 2. Vilka faktorer i relationen mellan influencers och konsumenter leder till en ökad upplevd attraktivitet hos influencers? Syfte: Syftet med uppsatsen är att undersöka och få en djupare förståelse för vad som påverkar influencers upplevda attraktivitet. Vidare kommer uppsatsen att undersöka vilka faktorer i konsumenters relation till influencers som leder till köp med attraktivitet i fokus. Följande faktorer som undersökts är attraktivitet, expertis, trovärdighet, community, autenticitet och köpintention. Genom att analysera dessa faktorer i relationer mellan konsumenter och influencers kan studien bidra med insikter som kan ligga till grund för framtida marknadsföringsstrategier. Metod: Studien har utgått från en kvantitativ undersökning där data har samlats in med hjälp av en enkätstudie med 355 respondenter. Vidare har data analyserats med hjälp av analysverktyget SPSS Statistics. I analysprogrammet har korrelationsanalyser, korstabuleringar, Cronbach’s reliabilitetsanalyser och regressionsanalyser genomförts för att tolka insamlad data.  Slutsats: Studien visar att det finns ett mycket signifikant och säkert positivt samband mellan attraktivitet och köpintention. Attraktivitet påverkas dessutom av expertis, trovärdighet, community och autenticitet. Kunder som känner attraktion till sin influencer i den mån att de har liknande intressen och värderingar kommer påverkas av marknadsföring från sin influencer på ett positivt sätt. Företag bör ha det i beaktning när de väljer influencers som ska marknadsföra deras varor. / Research questions: 1. How does the perceived attractiveness of influencers affect the purchase intention of their followers? 2. Which factors in the relationship between influencers and consumers lead to an increased perceived attractiveness of influencers? Purpose: The study aims to investigate and gain a deeper understanding of what affects the perceived attractiveness of influencers. Furthermore, the study will be researching which factors in the consumers' relationship with influencers lead to increased purchases intention, with attractiveness in focus. The following factors investigated are attractiveness, expertise, trustworthiness, community, authenticity and purchase intention. By analyzing these factors in relationships between consumers and influencers, the study can contribute with insights that can form the basis of future marketing strategies. Method: The study has been based on quantitative research where data has been collected using a questionnaire study with 355 respondents. Furthermore, the data has been analyzed using the analysis tool SPSS Statistics. In the analyses program, correlation analyses, cross-tabulations, Cronbach's reliability analyses and regression analyses have been carried out to interpret the collected data. Conclusion: The study shows that there is a very significant and certainly positive relationship between attractiveness and purchase intention. Attractiveness is also influenced by expertise, trustworthiness, community and authenticity. Customers who feel attraction to their influencer to the extent that they have similar interests and values will be affected by marketing from their influencer in a positive way. Companies should take this into consideration when choosing influencers to promote their products.