Trots att vetskapen om klimatförändringar är utbredd bland människor, verkar individer sällan fundera över att deras egna handlingar bidrar till klimatförändringar när de väljer hur de ska transportera sig, detta märks ¨tydligt när det kommer till det utbredda användandet av bil. För att minska andelen ”onödig” bilism drivs arbeten, inom Malmö stad, med fokus på information, kommunikation och kampanjer som ämnar öka andelen gång-, cykel- och kollektivtrafikresenärer. Detta arbete kan sammanfattas med ett ord: beteendepåverkan. Målet med beteendeförändringar är en del i arbetet mot att göra Malmö till en mer attraktiv och hållbar stad. Syftet med studien är att undersöka hur förändringsagenter på kommunal nivå i Malmö uppfattar sitt yrke och sin yrkesroll, vilket innefattar hur de uppfattar de ramar inom vilka de arbetar, hur de uppfattar kompetens, vilken uppfattning de har av framgång i arbetet samt hur framgång kan och bör mätas. Det empiriska materialet i denna studie är en kvalitativ analys av sex intervjuer med förändringsagenter på Trafikmiljöenheten inom Malmö Stad. Resultatet visar att de intervjuade förändringsagenterna ser både möjligheter och hinder med att jobba inom offentlig sektor. Fördelarna menar de, är att de känner en viss frihet då de inte skall ”sälja en produkt”, att de har möjlighet att påverka hur arbetet skall genomföras och att de har möjlighet att komma med egna idéer. Nackdelarna är att det professionella spelrummet i hög grad är beroende av det politiska spelrummet, där det finns en spänning mellan att jobba långsiktigt samtidigt som effekter på kort sikt skall kunna presenteras. Det är viktigt för förändringsagenter att ha social och interpersonell kompetens, snarare än teknisk och praktisk kompetens för att göra ett bra arbete. Intervjupersonerna uppfattar att det skett en allmän förändring av den allmänna attityden till miljö- och trafikfrågor de senaste 10 till 15 åren, vilket har gjort det lättare för förändringsagenterna att nå ut med sina budskap. / Although knowledge about the complex of problems with climate change is widespread, individuals often do not consider their own actions as contributors to climate change when they make their own choice of how to transport themselves, especially with the widespread use of cars. To reduce unnecessary car use, work is taking place at the public sector level in the city of Malmö. Through information, communication and campaigns, the city aims to raise the amount of pedestrians, cyclists and public transport users; this job can be summarized as: behavioral change. This job is part of the aim to make Malmö a more attractive and more sustainable city. The purpose of this study is to investigate how agents of change at the public sector level understand their profession and their professional role. This involves how they understand the boundaries in which they can operate, their understanding of competencies, how they understand success in their work, and how success can be and should be measured. The study took place through a qualitative study in the form of interviews where six agents of change at the Trafikmiljöenheten in Malmö Stad make up the empirical population for the study. The results show that the interviewed agents of change see opportunities and hindrances with working in the public sector. The advantages are that they feel a level of freedom, as they are not a company aiming to sell a product and that they feel they have the opportunity to affect how the work should go about through the opportunity to bring forward their own ideas. The disadvantages are the political arena that they are a part of, where the policies of the ruling politicians form the boundaries in which the agents of change can perform their work. There is tension between working with effects that only become evident in the long-term and the demands of showing short- term effects. The agents of change say that competencies of social and interpersonal character rather than technical and practical competencies are important for doing a good job. The interviewees outlined that the general attitude towards environmental questions and choice of transport modes has changed over the past 10-15 years which makes it easier for the agents of change to reach out with their messages.

För att förstå vad som får en individ att förändra beteenden till mer miljövänliga har studien utgått ifrån Fogg behavior model som menar att faktorerna motivation, förmåga och triggers behövs för att ett beteende ska förändras. Studien har undersökt i hur stor grad individer som har motivation och förmåga, samt fått triggers, uppnått sina miljömässiga beteendeförändringsmål. Det har även undersökts hur stor skillnad triggern gör för att ett beteende ska uppnås. Jag höll fyra, för allmänheten öppna, föreläsningar om kemikalier i vardagen varpå deltagarna satte fem beteendeförändringsmål att uppnå. Hälften fick under två månaders tid kontinuerliga triggers varpå samtliga respondenter fyllde i en uppföljning där de rankade i vilken grad de upplevde att deras beteendemål var uppfyllt. Resultatet visar att gruppen med både motivation, förmåga och triggers i genomsnitt nådde sina mål med 82,6 % och att gruppen med motivation och förmåga, men utan triggers, uppnådde sina mål i genomsnitt med 59,9%. Fishers exakta test visar en signifikansnivå på p < 0,01 vilket innebär en hög signifikant. Detta tyder på att Fogg behavior model är tillförlitlig samt att faktorn trigger är viktig för att en beteendeförändring ska ske. / To understand what makes individuals change their behaviors towards more environmentally friendly, this study started with Fogg behavior model which says that the factors needed to change a behavior is motivation, ability and triggers. This study investigated in which scale individuals who has motivation, ability and triggers achieved their goals of changing behaviors to more environmentally friendly, and how much effect the trigger had. I had four lectures, all opened for the general public, about chemicals in the every day life and afterwords the participants chose five ”behavior-goals” they wanted to achieve. Half of the respondents got triggers every week and after two months everybody made a follow-up where they rated in which scale they experienced that their goals were achieved. The result shows that the group with both motivation, ability and triggers reached their goals in average with 82,6% and the group with motivation and ability but without triggers reached their goals in average with 59,9 %. Fisher ́s Exact Test shows a significance level of p < 0,01 which is the same as a highly significant. This indicates that Fogg behavior model might be reliable and that the trigger is important for a behavior to occur.

Air travel accounts for a major share of individual greenhouse gas emissions in high-income countries. Technical development alone will not be sufficient to meet international climate goals if air travel continues to increase as predicted. Behavioral change is thus essential. Earlier research has shown that the gap between environmental attitudes and behavior is large when it comes to air travel; few reduce flying because of climate concerns. However, some people do, and there is a rising debate about individual responsibility and travel habits. This study, based on semi-structured interviews with Swedish residents who quit, reduce or continue flying, describes how such behavioral change comes about. Important incentives and barriers for this process are highlighted. A framework of societal transformation is applied to show where these incentives and barriers are located – in personal and political spheres. This thesis suggests that internalized knowledge about the impacts of global warming is crucial to spark the process of reducing air travel. This awareness evokes negative emotions, often anxiety, guilt or frustration, which may lead to a personal tipping point where a decision to reduce flying is made. For many, such behavioral change is counteracted by both personal values and societal structures promoting air travel. Also individuals with a strong personal drive to reduce flying may feel trapped in social and professional practices, and even counteracted and ridiculed by society. The study shows a lack of incentives from societal levels, pointing to the need for political action aiming to create economic incentives and more attractive alternatives to air travel, as well as deepened climate knowledge and change of social norms. The findings are valuable for policy makers who want to contribute to a transformation towards a more sustainable travel system.

Sammanfattning Detta är en kvalitativ intervjuundersökning i form av fokusgruppsdiskussioner som innehåller åtta respondenter. Syftet med studien är att undersöka vilka förutsättningar lärare i ämnet Idrott och Hälsa i dagsläget anser vara goda för att stimulera autonomin så att fysisk aktivitet, ur ett livslångt perspektiv, ska kunna ske. Studien sker i en tanzanisk kontext och kopplas till Sverige utifrån ämnet - detta för att möjliggöra ett ömsesidigt lärande. I Tanzania heter detta ämne Physical Education, förkortat PE. Insamlade data kategoriserade med fokus på mening (dvs. meningskoncentrering) och resultaten sammankopplades därefter med det kognitiva perspektivet till utveckling, motsvarande på engelska cognitive orientation to development. Det kognitiva perspektivet till utveckling bildas av två ståndpunkter som är kognitivt utvecklingsperspektiv och Lev Vygotskijs kultur-historiskt utvecklingsperspektiv; dvs. cognitive development perspective respektive cultural-historical development perspective på engelska. Resultat visade att idrottslärare anser att personliga element, resurselement och ämnesplan för Idrott och Hälsa är essentiella förutsättningar för att stimulera autonomin kring fysisk aktivitet i det livslånga perspektivet. Det visade sig även att omgivningselement och lärarnas roll är grundläggande förutsättningar. Studien visade också att såväl elevernas motivation och personliga karaktärsdrag som deras fysiska, sociala, kulturella och historiska omgivning påverkar deras beteendeförändring. / Abstract This is a qualitative research by means of focus group discussions which brought together eight participants. The purpose of this study is to examine about Physical Education teachers’ experience concerning supportive environments that are considered necessary for stimulating autonomy so that physical activity, from a lifelong perspective, can take place. The research takes place in a Tanzanian context and is linked to Sweden based on the subject so as to enable a mutual learning. While termed as Idrott och Hälsa in Sweden, this school subject is called Physical Education in Tanzania, abbreviated to PE. The collected data were categorized with the emphasis upon their implication (i.e. their core meaning) and the results were then linked with the cognitive orientation to development. The cognitive orientation to development is made of two standpoints which are cognitive development perspective and Lev Vygotsky’s cultural-historical development perspective. The results showed that, PE teachers believe that personal elements, resources element and PE curriculum are essential prerequisites for stimulating the autonomy as regards to lifelong physical activity. It also turned out that the environment elements and the role of teachers are fundamental. The study also showed that both the students' motivation and personal characteristics, as well as their physical, social, cultural and historical environments, affect their behavioral change.

In recent years, sustainable thinking has been gradually recognized and accepted by more and more users, enterprises, and stakeholders. However, in daily life, there is often a gap between the value of users’ pursuit of sustainable lifestyles and their behavior habits. Also, the connection between different stakeholders is often ignored. The project started by the observation of unsustainable water usage habits of some tenants in the Växjö local housing company Växjöbostäder, and investigated the gaps in the water supply/toll system of Växjö municipality for some apartment tenants and the limitations of current solutions. Therefore, it is necessary to find a more effective solution. The author attempts to guide and change the user’s behavior through design interventions led by digital user experience design, connect the gap between the user and the system, and provide a more sustainable choice. At the same time, as a precedent, this project’s attempt to apply sustainable behavioral interventions to the field of digital user experience products at the system level can also provide some reference for similar projects or designs that may appear in the future. The aim of this project is trying to find solutions to bridge the existing gap between the water management system and the apartment users’ water consumption behavior. The project studies the relevant theories of behavior, analyzes the causes of motivations that lead to behavioral and habits changing, the methods of digital user experience design, and the theory of building sustainable systems. Action research has been used as a methodological guide to design processes, analysis, and reflection. The final design outcome “Drops” is an application based on mobile platforms that develop sustainable water-using habits. The application associates gamification motivation mechanisms, behavioral habit interventions, community social sharing, and the process of using the application with the user’s actual behavior, promotes the formation of user sustainable behavior and inspires users to a sustainable society thinking. From a hierarchical analysis of the system, “Drops” connects different stakeholders in the municipal water supply system, facilitating communications between tenants and communities to achieve positive interactions that promote sustainable behavior.  At the end of this article, the author analyzed the project outcome from the perspective of Växjöbostäder, one of the stakeholders and a possible product distributor, elaborated on the possible advantages of the design for the company’s ecological sustainability and the possibility of the company deploying this application in the market. Also, the author also analyzed and evaluated this project from the perspective of the product itself and different stakeholders, and explained the current limitations and the possibility of future development.

Gambling has become ever more available and begun to employ more techniques, such as gamification, in order to engage their players. Today, Gambling with the use of your computer or smartphone is not deemed very different from playing any other kind of game. This shortens the availability cascade, or chain of events, that in the context of Gambling can ultimately lead to severe economical or social consequences for the players. This thesis seeks to find out how the increased availability can be counteracted by giving control back to the players through the use of personal informatics as well as if, and if so how, the social aspect of Gambling affects responsibility and the perceived experience. By conducting in-depth interviews with 20 participants I gained insights into what would assist them in maintaining control as well as their perception of Gambling. In order to evaluate these findings they were, in conjunction with related research, translated into a design concept. The results of the evaluations of this design suggest that many of the same techniques used to increase engagement with Gambling can also be utilized to counteract the increased availability. The prospects for future research are outlined.

In our rapidly developing society, companies and education have to continuously reflect upon their ways of working in order learn and improve. Learning within organizations can be measured by studying behavioral change, and research has shown that behavioral change can be achieved with technology enhanced interventions and coaching. The purpose of this study is to explore how the participants perceive a behavioral change process when it is matched with technology, what aspects of the process that effect the participants’ learning and behavior, and to find a technological solution which enables coaching for behavioral change. This has been done by a user-centered designed process where the participants used surveys to assess their behavior and attitudes. The data collected was then used as basis for coaching, reflection and feedback. In conclusion, this study showed a perceived change in behavior due to reflection and increased transparency into the change process, both facilitated by the technology added to the process. / I vårt snabba utvecklingssamhälle måste företag och utbildning ständigt reflektera över sitt arbetssätt för att lära sig och utvecklas. Lärande inom organisationer kan mätas genom att studera förändringar i beteende, och forskning har visat att beteendeförändring kan åstadkommas med teknikförstärkta interventioner och coaching. Syftet med denna studie är att undersöka hur deltagarna uppfattar en process för beteendeförändring när den matchas med teknik, vilka aspekter av processen som påverkar deltagarnas lärande och beteende, samt att hitta en teknisk lösning som möjliggör coaching för beteendeförändring. Detta har gjorts genom en användarcentrerad designprocess där deltagarna använde enkäter för att skatta sina beteende och attityder. Den data som samlades in användes sedan för coaching, reflektion och återkoppling. Sammanfattningsvis visade studien en upplevd beteendeförändring på grund av reflektion och ökad transparens i förändringsarbetet, vilka underlättades av teknikförstärkningen.

Bakgrund: Orsaken bakom graviditetsrelaterad bäcken- och ländryggssmärta är multifaktoriell och många kvinnor drabbas någon gång under sin graviditet. Besvären kan påverka många aspekter av det dagliga livet. I arbetet som fysioterapeut ingår det att främja hälsa, minska lidande och behålla/återvinna optimal rörelseförmåga, speciellt om människans aktivitet och delaktighet begränsas. Behandlingsalternativen till graviditetsrelaterad bäcken- och ländryggssmärta är många, vilket ställer krav på fysioterapeutens kompetens. Många gravida kvinnor upplever sig mötas av oförståelse inom vården, däribland av fysioterapeuter.  Syfte: Syftet med studien är att undersöka hur fysioterapeuter inom primärvården beskriver sitt arbete med graviditetsrelaterad ländrygg- och/eller bäckensmärta avseende återgång till viktiga vardagliga beteenden. Metod: Genom ett ändamålsenligt bekvämlighetsurval rekryterades 6 fysioterapeuter som arbetar inom primärvården. Intervjuer skedde därefter enligt en semistrukturerad intervjuguide. Materialet från intervjuerna analyserades med en kvalitativ innehållsanalys.   Resultat: Resultatet delades upp i fem stycken huvudkategorier och totalt sju stycken underkategorier. Fysioterapeuterna beskrev hur de specifikt arbetade med smärta, arbete med fysisk aktivitet och träning, arbete med psykologiska faktorer, arbete med omgivningsfaktorer och sin upplevda kompetens.  Slutsats: Fysioterapeuterna beskrev hur de på olika sätt arbetade med fysiska och psykologiska faktorer hos patienten samt hur de tog hänsyn till omgivningen. Deltagande fysioterapeuter upplevdes kunna bemöta dessa patienter i dagsläget.

Introduction: This article outlines a dog owner–focused social marketing pilot program implemented in 2017, which aimed to reduce koala and domestic dog interactions in one local city council in Australia. Literature: Dog attacks and predation are the third most common cause of death in koalas after habitat loss and vehicle strikes. Programs aiming to reduce wildlife and domestic pet interactions frequently neglect human dimensions, and social sciences have been called upon to complement conservation efforts. Methods: Developed in consultation with dog training experts and the local regional council Leave It was based on input from 41 dog owners. Leave It was a 4-week training program priced at AUD$150 that was delivered by local dog trainers who had previously received specialized koala aversion training. Findings: Co-design results indicated that the social marketing pilot program needed to emphasize training, be positive, and be dog and not koala-focused. A fun, positive dog-focused event, supported by dog retailers, entertainers, and food service providers, was held in June 2017 to launch the Leave It program. Outcome evaluations for Leave It indicated a statistically significant increase in wildlife aversion–related behaviors (stay, come back every time/some of the time, and stay quiet on command). Process evaluation indicated that people enjoyed the do-focused event and the opportunity to seek training and obedience advice. Conclusions: Co-designing the program with dog owners in the local council area engaged community members, making them contributors rather than program participants. The program had a dog focus rather than wildlife focus as recommended by dog owners.

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