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台灣 B 型企業之企業社會責任的實務研究 / A Study on the Practices of Corporate Social Responsibility of Taiwanese B Corps孫書恩 Unknown Date (has links)
近十年來,企業社會責任(Corporate Social Responsibility,CSR)和社會企業(Social Enterprise)在全球蔚為風潮,前者促使公司思考其在員工、社會、環境等層面的角色定位和所能發揮的影響力;後者則改變了非營利組織的經營思維與營運效率,使其採取具市場競爭力和財務獲利性的商業模式;兩者可謂搭建了營利事業與非營利組織之間溝通互動的橋樑,並使兩類型的組織在目標設定和策略執行上更具永續性。一個營利組織在通過B 型實驗室(B Lab)線上綜合性的企業社會責任評量—「效益影響評估」(B Impact Assessment)—後,可被認證成為B 型企業,該評量從員工照顧、社區經營、顧客關懷、環境保護、公司治理等面向進行細部項目檢核,在總分200 分中滿足80 分以上的條件要求,方可取得B 型企業的資格。
本研究探討台灣B 型企業在落實企業社會責任時,對於內、外部之利害關係人所採取的實務作法和制度設計,從中萃取出營利事業在CSR 五大面向下可供借鏡之處,進而建構出具正面社會影響力的商業模式。本研究總共訪談三家B 型企業,每家企業訪談對象包含一位高階主管(董事長、總經理或所長特助)和兩位負責推動B 型企業和企業社會責任相關業務的員工,累積共九位受訪者。
根據訪談結果,B 型企業透過落實企業社會責任,提升了員工對於工作的滿意度和投入度,進而降低員工流動率;提高顧客對企業的信任度和評價;減少對外在環境的衝擊,卻仍保有穩健獲利;降低舞弊和人謀不臧,完善公司治理。本研究亦針對研究所受限制和未來研究方向提出建議,供未來研究者做為參考。 / In recent years, corporate social responsibility (CSR) and social enterprises have become a growing trend on an international scale, the former has prompted companies to rethink its role and potential impact on employees, society, and the environment; the latter has changed the managerial mentality and operational efficiency of non-profit organizations, causing them to adopt business models that possess market competitiveness and financial profitability; the two have bridged the for-profit businesses and non-profit organizations, channeling communication
and interaction, motivating the two types of organizations to become more sustainable in goalsetting
and strategy implementation.
A for-profit organization that passes a comprehensive CSR evaluation— the “B Impact Assessment”—designed by the non-profit organization B Lab, is certified as a B-Corp. The assessment conducts detailed evaluations of CSR practices under five main categories(employee welfare, community engagement, customer outreach, environmental protection, corporate governance), if a company is to pass the requirements and score more than 80 points out of a total of 200, it attains B-Corp qualification.
This study researched the CSR practices and measures of Taiwanese B-Corps dealing with the various internal and external stakeholders, extracting their practical experiences under the five main categories. In this study, interviews were conducted at three Taiwanese B-Corps, interviewees at each company included a high-level executive ( the chairman, CEO or executive assistant) and two employees responsible for promoting B-Corp. and CSR practices, with a cumulative total of nine interviewees.
According to the results of this study, Taiwanese B-Corps have resulted in an increase in employee job-satisfaction and work-involvement, leading to lower employee turnover; improved customer trust and review of the company; mitigated external environment impact, and still retain a robust profit; reduced fraud and ineffective management, thus improving
corporate governance. This study also points out research limitations and provides recommendations regarding future research directions, serving as a reference for future
researchers.
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工業控制用中小尺寸顯示器之商業模式、競爭策略及投資價值分析-以晶采光電科技股份有限公司為例 / A Case Study on the Business Models, Competition Strategies and Investment Values of small and medium size Industry Display Company陳科宏, Chen, Ko Hung Unknown Date (has links)
顯示器面板產業的高度景氣循環特性,往往讓投資人不易掌握投資時點.尤其面臨不確定性較高的總體環境及來自大陸紅色供應鏈的威脅,更讓廠商不易穩定獲利。但面板產業中專注在中小尺寸廠商卻異軍突起地獲利(如晶采、光聯、凌巨、久正、中日新、全台、眾福等),然有別於大廠如友達、群創著墨於中、大尺寸之電視及監視器及瀚彩、華映著墨於中、小尺寸之手機等消費性電子產品;工控用之中小尺寸廠商則聚焦於工業控制用顯示面板,迴避競爭激烈的消費性電子產品之殺戮紅海,且其屬性為工業電腦之重要零組件,性質較接近工業電腦組群,但其投資PE卻被歸屬於具景氣循環特性之面板產業,以致於影響其投資價值。因此藉由本研究進行個案公司(晶采)之商業模式、競爭策略及財務比率分析來探討其投資價值,並與同業(全台公司)之狀況進行比較分析。
本研究擬以質性之個案法及歸納法來研究個案公司之歷年開發產品狀況、銷售狀況、營業代理商通路狀況、產品應用市場等基本資料,運用Alexander Osterwaider及Yevs Pigneur所提出之「商業模式圖」為分析架構,再運用司徒達賢教授所提出之「策略矩陣分析法」策略型態六大構面為分析基礎,藉策略矩陣的解構分析,來闡述創價流程及產業價值鏈與經營績效管理上的策略涵義及競爭優勢。並且利用ROE暨杜邦方程式(主要產品的銷售狀況、資產報酬率、權益乘數)及其他相關財務比率分析,來探討個案公司之經營績效、企業資源使用效率及報酬率。再綜合用以評價個案公司暨產業合理之投資價值。進而思考在面對全球景氣循環不佳環境下,面板產業競爭激烈,如何以商業模式、競爭策略來創造其市場價值與市場定位。
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Etika jako cesta k udržitelnosti v bankovnictví? / Ethics as a Way to Sustainability in Banking?Halamka, Radek January 2015 (has links)
v Abstract This thesis proposes a theoretical framework for application of ethics in banking and analyses effects of such application on financial performance of banks. A sentiments-adjusted economic motivation enables employment of ethical concepts, such as universality and humanity, in economics as well as banking. Then, using Bankscope data of more than 80,000 bank-year observations for the years 2003-2013, it is shown that banks applying ethics have higher exposure to real economy and less volatile Return on Equity. A consequent analysis revealed that in comparison with their closest peers those banks have lower profitability caused by higher relative costs that conversely result in lower loan losses. JEL Classification A13, B12, B16, G21, Q56 Keywords banking, ethics, economic motivation, Smith, self-interest, sentiments, Kant, sustainability, Bankscope, banking business models, within- between model, profitability, volatility, ethical, sustainable, values-based, social Length 115 862 characters Author's e-mail radek.halamka@gmail.com Supervisor's e-mail teply@fsv.cuni.cz
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Řízení neúrokového příjmu bank v prostředí nízkých úrokových sazeb / Non-interest income management of banks in a global low interest rate environmentBečvaříková, Vendula January 2016 (has links)
The significant change of the banking business models is easily observable in the current banking industry. Banks are forced to find additional source of income besides the one from traditional activities and thus the non-interest income is growing in importance. One of the reasons behind is that the banks need to recover from severe impacts of financial crisis in 2008-2010 and they want to adapt to the environment of low interest rates which has been occurring in the market since 2011. In this thesis, we analyze the presence of direct effect of non-interest income (proxied by fee income) on banks' performance using data of 220 commercial and investment banks from U.S. and EU-28 countries over the period of 2007-2014. Using System Generalized Methods of Moment, the direct effect was not detected. However, we conclude that economy with low inflation rate and growing gross domestic product improves the banks' profitability, as well as high capitalization and operating and credit quality efficiency. Furthermore, we found out that the volatility of the non-interest income has increased earlier than the crisis in 2008-2010 and it has been achieving almost continuous level till 2011 when it started decreasing again. Thus the hypothesis about relationship between volatility and financial crisis was rejected.
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Managing Information System Integration Technologies--A Study of Text Mined Industry White PapersRavindran, Balaji 16 May 2003 (has links)
Industry white papers are increasingly being used to explain the philosophy and operation of a product in marketplace or technology context. This explanation is used by senior managers for strategic planning in an organization. This research explores the effectiveness of white papers and strategies for managers to learn about technologies using white papers. The research is conducted by collecting industry white papers in the area of Information System Integration and gleaned relevant information through text-mining tool, Vantage Point. The text mined information is analyzed to provide solutions for practical problems in systems integration market. The indirect findings of the research are New System Integration Business Models, Methods for Calculating ROI of System Integration Project, and Managing Implementation Failures.
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Är det traditionella sättet att bedriva bankverkamhet förbi? : En kvalitativ studie om hur digitaliseringen har förändrat svenska bankers affärsmodellerMårtensson, Felicia, Üre, Claudia January 2019 (has links)
Den pågående digitaliseringen kan ses som en av de mest väsentliga omvandlingarna av det moderna samhället, vilket har påverkat stora delar av näringslivet och människors vardag. Digitaliseringen har bidragit till omfattande förändringar i hur organisationer bedriver sin verksamhet och en av de främsta utmaningarna anses vara relaterade till utformningen av affärsmodeller. En bransch som formats av digitaliseringen är banksektorn, där utvecklingen har accelererat de tio senaste åren. Den svenska banksektorn har genomgått en omvandling som kännetecknats av en övergång från hierarkiska och byråkratiska strukturer till att följa principer om öppenhet och flexibilitet. De fyra storbankerna har länge dominerat den svenska banksektorn men utmanas av digitala aktörer i allt större utsträckning. Föreliggande studie syftade till att beskriva och analysera svenska stor- och nischbankers syn på förhållandet mellan digitaliseringen och affärsmodeller, vilket även innefattade att identifiera drivkrafter till förändringar av bankernas affärsmodeller. Tidsramen för studien avgränsades till de tio senaste åren, det vill säga, mellan år 2009 och 2018. Studien tillämpade en kvalitativ forskningsstrategi och en fallstudie genomfördes. Studieobjekten utgjordes av storbankerna Handelsbanken, Nordea, SEB och Swedbank samt de digitala nischbankerna Avanza och Nordnet. Datainsamlingen genomfördes med hjälp av en metodtriangulering, vilket inkluderade elva semistrukturerade intervjuer och årsredovisningar. Vidare genomfördes analysen tematiskt med hjälp av en kvalitativ innehållsanalys. Studiens resultat visade överlag på att samtliga banker hade genomgått stora förändringar i sina affärsmodeller, där det förekom både likheter och skillnader mellan stor- och nischbankerna. Drivkrafterna för ändring av bankernas affärsmodeller till följd av digitaliseringen var emellertid samma oavsett stor- eller nischbank. Bankernas affärsmodeller hade förändrats med avseende på kundinteraktioner, resurser, integration med externa partners samt intäktsströmmar och kostnadsstruktur. Avslutningsvis identifierades teknologisk utveckling, företagsstrategier och imitation, förändrade kundbeteenden, förändrade regelverk och nya aktörer som centrala drivkrafter för ändring av bankernas affärsmodeller till följd av digitaliseringen. / Digitalization has been one of the most transformative changes to our modern society. This shift has affected almost all aspects of daily life and extensively shaped how organizations operate. One of the most challenging aspects within digitalization is related to business models. The banking sector is a key example of an industry that has been continually shaped by digitalization. In the past decade, this development has rapidly accelerated and as a result, there is a need for banks to review their business models. The Swedish banking sector has been characterized by hierarchical and bureaucratic structures to follow principles of openness and flexibility. Four big banks have long dominated the Swedish banking sector; however, they are increasingly being challenged by digital players. This study aimed to describe and analyze how Swedish banks perceived the relationship between digitalization and business models, which includes identifying the driving forces behind the changes within banking business models. The study's timeframe was delimited to the last ten years, that is, from 2009 through 2018. A qualitative research strategy was applied in which a case study was conducted including four Swedish big banks (Handelsbanken, Nordea, SEB, and Swedbank) and two digital niche banks (Avanza and Nordnet). Data collection was carried out using a method triangulation, which included eleven semi-structured interviews combined with annual reports. The study was analyzed through a thematic qualitative content analysis. Overall, the study's results showed that digitalization has changed the business models of big and niche banks, both similarly and differently. Although, the driving forces behind the changes within the banking business models were similar regardless type of bank. Changes in the business models were primarily based on customer interaction, resources, integration of external partners, revenue streams and cost structure. Lastly, technological development, corporate strategy and imitation, changed customer behaviour, changed regulations and new market participants were identified as keydrivers for changing the banks’ business models as a result of digitalization.
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The evolution of green food poducts and retailers\' eco-strategizing and green competitiveness in the Danish and Brazilian grocery sector / A evolução dos produtos alimentares verdes e das eco-estratégias e competitividade verde dos varejistas no setor supermercadista Dinamarquês e BrasileiroMazzero, Marcelo Fernando 11 September 2017 (has links)
Grounded in an evolutionary approach to environmental sustainability, this thesis adds an understanding of the dynamics of the greening of the economy, particularly highlighting the neglected demand side aspect of the greening of markets. Since the emergence of green food markets in the 1980s and 1990s, this study investigates the role of retail groups in the development of the green food market in Denmark and Brazil. Accordingly, it investigates the rate and the direction of the greening of this process in those markets as well as the convergence and the impact of retailers\' strategizing in the grocery sector. Using the dynamic capabilities framework, it examines why, how and when the strategizing, performance and competitiveness of grocery retail groups co-evolved with the development of the Danish and Brazilian green food markets. This thesis contributes innovatively to the literature on at least three more aspects. Firstly, it advances the existing literature in adding combined qualitative and quantitative longitudinal firm-level data, which is analysed over time through a proposed set of macro (market-level), meso (sectoral-level), and micro (firm-level) dimensions\' indicators of green market analysis. Secondly, it provides the perspectives of the interviewed retail groups and market support stakeholders operating in the Danish and Brazilian green food markets. Thirdly, it provides an estimate of the green food sales in the Brazilian retail sector. Even though this thesis concludes that major retail groups in Denmark and Brazil were not the pioneers in the green food market, their collaboration with specialized organic food producers and market support stakeholders were rather central in making the green food market a viable business case. These retail groups were key players in the evolution of the green food market as they have played a vital role in scaling up the Danish and Brazilian green food markets to higher turnover levels. Furthermore, these retailers sensed the market potential for the green foods in the 1980s and 1990s, and particularly in the 2000s and onwards, and through strategizing have been able to size and transform the green food market in Brazil and Denmark. These retailers\' strategizing and related capabilities building have been key to the innovative changes in their business models, which have become markedly greener in this period due to their role in the development of the Danish and Brazilian green food markets. Finally, as Denmark is at a higher level of green food turnover than Brazil, it suggests a more mature stage of its green economy. / Seguindo uma abordagem evolucionária para sustentabilidade ambiental, esta tese agrega uma compreensão das dinâmicas de esverdeamento da economia, particularmente destacando o aspecto negligenciado da demanda no esverdeamento dos mercados. Desde o surgimento dos mercados de alimentos verdes nas décadas de 1980 and 1990, este estudo investiga o papel dos principais grupos varejistas no desenvolvimento do mercado de alimentos verdes na Dinamarca e no Brasil. Dessa maneira, a taxa e a direção do processo de esverdeamento nesses mercados são investigados, bem como a convergência e o impacto da estratégia dos varejistas no setor supermercadista. Usando o quadro de análise das capacidades dinâmicas, esta tese investiga o por que, como e quando as estratégias, performance e competitividade dos grupos de varejo co-evoluíram com o desenvolvimento dos mercados de alimentos verdes dinamarquês e brasileiro. Ainda, este estudo contribui de forma inovadora em pelo menos mais três aspectos. Em primeiro lugar, avança-se a literatura existente complementando-a com dados longitudinais qualitativos e quantitativos ao nível da empresa, que são analisados ao longo do tempo através da proposição de um conjunto de indicadores das dimensões macro (nível de mercado), meso (nível setorial) e micro (nível da empresa) para análise do mercado verde. Em segundo lugar, prove-se as perspectivas dos varejistas e stakeholders de suporte do mercado entrevistados, que atuam nos mercados de alimentos verdes dinamarquês e brasileiro. Em terceiro lugar, estima-se o volume de vendas dos alimentos verdes do setor varejista brasileiro. Embora esta tese conclua que os principais grupos varejistas na Dinamarca e no Brasil não foram os pioneiros do mercado de alimentos verdes, estes em colabolação com produtores especializados em alimentos orgânicos e stakeholders de suporte do mercado foram centrais para tornar o mercado de alimentos verdes um caso de negócios viável. Tais grupos de varejo tiveram um papel decisivo no aumento da escala do volume de negócios dos mercados de alimentos verdes dinamarquês e brasileiro. Ademais, esses varejistas sentiram o potencial do mercado de produtos alimentares verdes já nas décadas de 1980 e 1990, e particularmente da década de 2000 em diante; e conseguiram através de estratégias específicas dimensionar e transformar o mercado de alimentos verdes na Dinamarca e no Brasil. A elaboração de estratégias e a construção de capacidades específicas desses varejistas foram fundamentais para as mudanças inovadoras em seus modelos de negócios, que se tornaram claramente mais verdes neste período devido ao papel deles no desenvolvimento dos mercados de alimentos verdes dinamarquês e brasileiro. Finalmente, como a Dinamarca está em um nível mais alto do que o Brasil no consumo de alimentos verdes, isto sugere um estágio mais maduro da economia verde dinamarquesa.
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Uma análise da contribuição das redes sociais na internet para o comércio eletrônico: social-commerce / An analysis of the social networks contribution to the electronic commerce: social-commerceFerrara, Gustavo Hildebrand 31 October 2013 (has links)
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Previous issue date: 2013-10-31 / The social networking on the internet has contributed to changes in commerce, being increasingly used by companies, as a channel of direct communication with the target audience, enabling the appearance of so-called social-commerce. Thus, the social-commerce has provided an interesting solution for companies and individuals who built their business through e-commerce platforms, thus enabling the construction of a closer relationship between customers and companies. Large, medium, small companies, and especially microentrepreneurs, started to sell their products through these e-commerce platforms on social networks. These have the benefit of the appearance of applications that professionalized the company-client relationship. More and more popular, social networking platforms on the internet began to offer a number of features and applications that facilitated the management of online business, as well as promoting the dissemination of products, promotions, launches, the search for market information for both captation trend lines, as well as in the competition analysis. Also allowed market niches rather practically inexistent, to become profitable. Customers, in its turn, through social networks on the Internet have amplified their search capabilities, enabling the comparison of several similar products, prices, and find out about product characteristics, information through the experiences of other users in relation to products and services. This research was developed with the objective to analyze the contributions of social networks on the Internet for electronic commerce, resulting in businesses models called social-commerce. It was also sought in this research, to explore, describe and characterize the online business models, e-commerce, Amazon.com, the Internet social networking and social commerce. Finally, an analysis was done about how social networks on the Internet are characterized, influenced and allow the generation of a sales platform that has as main characteristic the e-loyalty, e-satisfaction and e-trust. For this purpose were used works of authors such as, Argenti, Goosen, Jenkins, Kotler, Osterwater, O'Reilly, Pisani and Piotet, Anderson, Qualman, Recuero, Slack, Santaella and Lemos, Cruz, among others who have studied electronic commerce and social networks. Were, also, used researches conducted by Nielsen, IBM, CETIC, IMF, IBOPE, SEBRAE, EBIT, US Departament of Commerce, among others, to obtain data confirming these contributions of social networks on the Internet as an efficient and effective platform to sell products, services, and also reach new market niches, new customers enabling micro, small, medium and large size businesses to emerge / As redes sociais na Internet contribuíram para mudanças no comércio eletrônico,
sendo cada vez mais utilizadas pelas empresas, como um canal de comunicação direta com o
público-alvo, viabilizando o surgimento do chamado social-commerce. Assim, o socialcommerce
proporcionou uma solução interessante para empresas e pessoas que estruturaram
seus negócios através de plataformas de e-commerce, possibilitando assim, a construção de
um relacionamento mais próximo entre clientes e empresas. As empresas grandes, médias,
pequenas, e, principalmente, os microempreendedores, passaram a vender seus produtos
através dessas plataformas de e-commerce nas redes sociais. Esses contam com benefício do
surgimento de aplicativos que profissionalizaram o relacionamento cliente-empresa. Cada vez
mais populares, as plataformas de redes sociais na internet passaram a oferecer uma série de
recursos e aplicativos que facilitaram a gestão dos negócios online, além de favorecer a
divulgação dos produtos, das promoções, dos lançamentos, das buscas de informações sobre o
mercado, tanto para capitação de linhas de tendências, como também, nas análises da
concorrência. Permitiram ainda que nichos de mercado, antes, praticamente inexistentes,
passassem a ser rentáveis. Os clientes, por sua vez, através das redes sociais na Internet,
tiveram seus recursos de busca amplificada, possibilitando a comparação de diversos produtos
semelhantes, preços, além de informar-se sobre características dos produtos, obter
informações através das experiências de outros usuários em relação a produtos e serviços.
Alvitramos a presente pesquisa com o objetivo de analisar as contribuições das redes sociais
na Internet para o comércio eletrônico, resultando nos modelos de negócios denominados
social-commerces. Buscou-se ainda nessa pesquisa, explorar, descrever e caracterizar os
modelos de negócios online, o comércio eletrônico, a Amazon.com, as redes sociais na
Internet e os social-commerce. Por fim, fez-se a análise de como as redes sociais na internet
se caracterizam, influenciam e possibilitam a geração de uma plataforma de vendas que se
tem como principal característica a e-lealdade, e-satisfação e a e-confiança. Para isto foram
utilizados trabalhos de autores como, Argenti, Goosen, Jenkins, Kotler, Osterwater, O´Reilly,
Pisani e Piotet, Anderson, Qualman, Recuero, Slack, Santaella e Lemos, Cruz, dentre outros
que estudaram o comércio eletrônico e as redes sociais. Utilizou-se, também, de pesquisas
realizadas pela Nielsen, IBM, CETIC, FMI, IBOPE, SEBRAE, EBIT, U.S.Departament of
Commerce, entre outras, para obter dados que comprovassem essas contribuições das redes
sociais na internet como uma plataforma eficiente e eficaz para se vender produtos, serviços,
e ainda, atingir novos nichos de mercado, novos clientes possibilitando o surgimento de novos
negócios de micro, pequeno, médio e grande porte
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IFRS 15 - ett år efter införandet : En kvantitativ undersökning om hur implementeringen av IFRS 15 har påverkat företags finansiella rapporter utifrån ett branschorienterat perspektivWaldmann, Filippa, Olsson, Amanda January 2019 (has links)
Background: Revenue recognition has been a debated issue for a long time. During the 1990s and 2000s, several critical revenue related events took place. These events led to the development of a new standard for revenues called IFRS 15"Revenue from contracts with customers". One year has passed since the adoption in Swedish law and the aftermaths are available for analysis. The implementation of IFRS 15 is expected to affect the revenue reporting and the disclosure requirements referred to them. However, this change is not expected to affect all industries the same way but will likely depend on business model used. Purpose: The purpose of the study is to illustrate how revenue recognition has been affected by the implementation of IFRS 15 from an industry perspective as well as increase understanding of why some industries are affected and others not. Method:IFRS 15 has one single model for all revenuearising from contracts with customers and the standard also includes expanded disclosure requirements. The first approach examines how net sales change in companies when implementing IFRS 15. The reason for this is to determine if the standard has had anyeffect on the company's sales revenue. The second approach in the study is to examine the companies segment reporting to determine whether the implementation have had an effect on the company's financial report, based on the expanded disclosure requirements. Some industries are expected to be affected more than others which is why both approaches are examined from an industry-oriented perspective. Results: Customer serviceand telecom are the two industries that have the most affected net sales in connection with the implementation of IFRS 15. The two industries that showed the biggest impact on changed segment reporting are industrial and health care. Oil and gas and utilities reported no impact on net sales or changed segment reporting.
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A rede social corporativa nos processos e nos modelos de negócios: um estudo sobre seus impactosAlmeida, Rosana de 22 February 2017 (has links)
Submitted by Rosana de Almeida (professorarosana@gmail.com) on 2017-03-16T22:23:04Z
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Previous issue date: 2017-02-22 / Gradually, increasingly seek to improve the relationship with its external customers and internal, increase productivity and collaboration. With the rise of Web 2.0, the use of social technologies, especially social networks, has favored the knowledge exchange, agility in communication, the informations sharing and resources, the process internal and external and customers approchement. Considering these aspects, this study aims to identify the impact of Corporate Social Network in process and business models on an organization. The corporate social networks can promote the internal processes, especially the business processes and, from change in these processes with Social Network can deliver the emergence of new business models, thus creating value for the organization. This study contributes by presenting a new approach on Corporate Social Network, in relation to the processes and business models. It provides subsidies for the implantation projects and use of Social Net Corportiva of organizations, advances in the concepts of its use as social software and attainment of results for the managers. Presented the aspects on the use and the benefits of the use of the Technology of Information; the Social Nets and the Corporative Social Nets, its infrastructure, environment and functionalities. One identifies the types of business processes and argue aspects of the Social BPM - Business Process Management, beyond the business-oriented Models that conceptualized and characterized. The change and its importance in the enterprise environment and the creation of value for the organization from the processes and of the models of business also are treated. Research based on the qualitative approach. This is a case of study of a Brazilian business group, based in the state of Minas Gerais. The data constructed by means of the technique of semistructuralized interview. In the analysis of the empirical phase the content analysis technique was used to examine the data, supported by qualitative data analysis software. It verified in 568 references that the Corporative Social Net (CSN) could be use as social software in the business processes and, still, it can enable the emergence of new MN from its use. The creation of value by CSR is evidenced in the internal processes of the commercial area, generating value to the organization. The results showed that the implementation and use of CSR in business processes impact the business group here studied. The agility, the co-creation in the processes, creates value and positive results for the organization. / Cada vez mais as empresas buscam melhorar o relacionamento com seus clientes externos e internos, aumentar a produtividade e a colaboração. Com a ascensão da Web 2.0, o uso das tecnologias sociais, principalmente as redes sociais, tem favorecido a troca de conhecimento, a agilidade na comunicação, o compartilhamento de informações e recursos, os processos internos e externos e a aproximação com clientes. Considerando esses aspectos, este estudo tem por objetivo identificar o impacto do uso da Rede Social Corporativa nos processos e nos modelos de negócios de uma organização. As redes sociais corporativas podem favorecer os processos internos, principalmente os processos de negócio e, a partir da mudança nesses processos pelo uso da Rede Social Corporativa pode propiciar o surgimento de novos modelos de negócio, criando assim, valor para a organização. Este estudo contribui apresentando nova abordagem sobre Rede Social Corporativa, em relação aos processos e os modelos de negócio. Oferece subsídios para os projetos de implantação e uso de Rede Social Corportiva de organizações, avança nos conceitos da sua utilização como software social e obtenção de resultados para os gestores. Apresentam-se os aspectos sobre o uso e os benefícios do uso da Tecnologia de Informação; as Redes Sociais e as Redes Sociais Corporativas, sua infraestrutura, ambiente e funcionalidades. Identifica-se os tipos de processos de negócio e discuti-se aspectos da Social BPM – Business Process Management, além dos Modelos de Negócios que são conceituados e caracterizados. A mudança e sua importância no ambiente empresarial e a criação de valor para a organização a partir dos processos e dos modelos de negócio, também são tratados. A pesquisa se alicerça pela abordagem qualitativa. Trata-se de estudo de caso de grupo empresarial brasileiro, sediado no estado de Minas Gerais. Os dados foram construídos mediante a técnica de entrevista semiestruturada. Na análise da fase empírica utilizou-se técnica da análise de conteúdo para examinar os dados, com apoio de software de análise de dados qualitativos. Constatou-se em 568 referências que a Rede Social Corporativa pode ser usada como software social nos processos de negócio e, ainda, pode possibilitar o surgimento de novos modelos de negócio a partir da sua utilização nestes. A criação de valor pela RSC está evidenciada nos processos internos da área comercial, gerando valor à organização. Os resultados evidenciaram que a implantação e o uso da RSC nos processos de negócios impactam o Grupo empresarial estudado. A agilidade, a co-criação nos processos, criam valor e resultados positivos para a organização.
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