Tesis por compendio / [ES] La sostenibilidad es un concepto que se está haciendo extensible a cada vez más ámbitos de nuestra sociedad, estando muy presente en la esfera empresarial a través de la denominada sostenibilidad corporativa. Sin embargo, la capacidad de determinar qué prácticas sostenibles aplicar para poder generar el mayor rendimiento para las compañías todavía se antoja complicado. Esto es debido a que intervienen diferentes variables, como, por ejemplo, el tipo de sector en el que operen las organizaciones y el nivel de desarrollo de prácticas sostenibles aplicadas por los competidores. Es por ello, que, el propósito de esta tesis consiste en el desarrollo de las primeras fases de una teoría que permita a los responsables de las compañías conocer qué tipo de prácticas sostenibles aplicar en función de su organización interna y su posición competitiva. Para ello, inicialmente de desarrolló un análisis de la literatura para identificar las metodologías creadas para ayudar a las organizaciones a integrar la sostenibilidad en su modelo de negocio. Además, se valoró el nivel de aceptación y de uso de dichas metodologías por parte de consultores y directivos de compañías. Posteriormente, se llevó a cabo un detallado estudio del estado del arte sobre la sostenibilidad corporativa que identificó cinco líneas de investigación que se están produciendo actualmente. Estas cinco líneas fueron clasificadas en cinco conceptos que han permitido conocer diferentes tipos de prácticas sostenibles aplicadas por las empresas y, además, contribuyó al desarrollo del protocolo de estudio de casos. El primer concepto es la 'sostenibilidad holística', el cual engloba toda la literatura relativa a cómo la sostenibilidad se debe gestionar desde un punto de vista global incorporándola en la estrategia de la organización. El segundo concepto se denomina 'metodologías sostenibles', concepto que trata de las diferentes metodologías o modelos desarrollados por académicos para ayudar a los responsables de las compañías a determinar qué prácticas ambientales aplicar. El tercer concepto trata de los 'modelos de negocio sostenibles', es decir, las características de aquellas compañías que deciden situar la sostenibilidad en el centro de su negocio y de su propuesta de valor. El cuarto concepto, denominado 'operaciones sostenibles' recoge todas las actividades que se circunscriben a un área concreta de la compañía para reducir el impacto ambiental (p.e. aplicación de tecnología que permita el consumo de energía renovable). Y, finalmente, el quinto concepto, titulado 'innovación orientada a la sostenibilidad', este último concepto abarca el campo de análisis sobre cómo la interacción entre diferentes prácticas en una misma empresa mejoran su rendimiento. El protocolo de estudio de casos se empleó para analizar a una serie de empresas conocidas por la aplicación de prácticas sostenibles, de manera que, usando dicho protocolo se pudo determinar qué tipo de prácticas sostenibles implantadas por estas empresas han sido capaces de generarles un incremento de su rendimiento. Los resultados obtenidos permiten clasificar a las compañías en cinco fases en función de nivel de integración de la sostenibilidad que han desarrollado. Estas fases pasan por el aprovechamiento del cumplimiento legal como una oportunidad, pasando por el desarrollo de una cadena de valor eco-innovadora hasta convertirse en modelos de negocio sostenibles. Para facilitar que la sostenibilidad se convierta en un factor transversal a toda la compañía se requiere de un sistema de gestión ambiental (SGA). De manera que, este tipo de sistemas protocoliza la sostenibilidad incorporándola en los diferentes procesos de toma de decisiones. Finalmente, esta tesis ofrece una serie de prácticas sostenibles que pueden ser desarrolladas por las compañías en función de la fase de integración de la sostenibilidad en la que se encuentren y en la estrategia que siga la compañía. / [CA] La sostenibilitat és un concepte que s'està estenent cada vegada a més àmbits de la nostra societat, estant molt present en l'esfera empresarial mitjançant de la denominada sostenibilitat corporativa. No obstant, la capacitat de determinar quines pràctiques sostenibles s'han d'aplicar per poder generar el major rendiment per a les companyies encara és una qüestió complicada. Això es degut a que intervenen diferents variables, com, per exemple, el tipus de sector en el que operen les organitzacions i el nivell de desenvolupament de pràctiques sostenibles aplicades pels competidors. Per tant, el propòsit d'esta tesi consisteix en el desenvolupament de les primeres fases d'una teoria que puga permetre als responsables de les companyies conèixer quin tipus de pràctiques sostenibles aplicar en funció de la seua organització interna i la seua posició competitiva. Per aconseguir-ho, inicialment es va desenvolupar un anàlisi de la literatura per identificar les metodologies creades per ajudar a les organitzacions a integrar la sostenibilitat en el seu model de negoci. A més, es va valorar el nivell d'acceptació i d'ús d'estes metodologies per part de consultors i directius de companyies. Posteriorment, es va portar a terme un detallat estudi de l'art sobre la sostenibilitat corporativa que va identificar zinc línies de recerca que s'estan produint en l'actualitat. Estes zinc línies van ser classificades en zinc conceptes que han permès conèixer diferents tipus de pràctiques sostenibles aplicades per les empreses i, a més, van contribuir al desenvolupament del protocol d'estudi de casos. El primer concepte és la 'sostenibilitat holística', el qual engloba tota la literatura relativa a com la sostenibilitat s'ha de gestionar des d'un punt de vista global incorporant-la en la estratègia de la organització. El segon concepte es denomina 'metodologies sostenibles', concepte que tracta de les diferents metodologies o models desenvolupats per acadèmics per ajudar als responsables de les companyies a determinar quines pràctiques ambientals aplicar. El tercer concepte tracta dels 'models de negoci sostenibles', és a dir, les característiques d'aquelles companyies que decideixen situar la sostenibilitat en el centre del seu negoci i de la seua proposta de valor. El quart concepte, denominat, 'operacions sostenibles' recull totes les activitats que es circumscriuen a un àrea concreta de la companyia per reduir l'impacte ambiental (p.e. l'aplicació de tecnologia que permet el consum d'energia renovable). I, finalment, el quint concepte, titulat 'innovació orientada a la sostenibilitat', este últim concepte abasta el camp d'anàlisi sobre com la interacció entre diferents pràctiques en una mateixa empresa milloren el seu rendiment. El protocol d'estudi de casos es va emprar per analitzar una sèrie d'empreses conegudes per l'aplicació de pràctiques sostenibles, de manera que, usant el protocol es va determinar quin tipus de pràctiques sostenibles implantades per estes empreses han sigut capaces de fer que generen un increment del seu rendiment. El resultats obtinguts permeten classificar a les companyies en zinc fases en funció del nivell d'integració de la sostenibilitat que han desenvolupat. Estes fases passen per l'aprofitament del compliment legal com una oportunitat, passant pel desenvolupament d'una cadena de valor eco-innovadora fins convertir-se en models de negoci sostenibles. Per facilitar que la sostenibilitat es converteixi en un factor transversal a tota la companyia, es requereix d'un sistema de gestió ambiental (SGA). De manera que, este tipus de sistemes protocol·litzen la sostenibilitat incorporant-la en els diferents processos de presa de decisions. Finalment, esta tesi ofereix una sèries de pràctiques sostenibles que poden ser desenvolupades per les companyies en funció de la fase d'integració de la sostenibilitat en la que es troben i en la estratègia que segueix la companyia. / [EN] Sustainability is a concept that is being extended to more and more areas of our society, being very present in the business sphere through the so-called corporate sustainability. However, the ability to determine which sustainable practices to apply in order to generate the best returns for companies is still challenging. This is due to the fact that different variables intervene, such as, for example, the type of sector in which organizations operate and the level of development of sustainable practices applied by competitors. That is why, the purpose of this thesis consists in the development of the first phases of a theory that allows company managers to know what type of sustainable practices to apply based on their internal organization and their competitive position. To do this, an analysis of the literature was initially developed to identify the methodologies that have been created to help organizations to integrate sustainability into their business model. In addition, the level of acceptance and use of said methodologies by consultants and company executives was analysed. Subsequently, a detailed study of the state of the art on corporate sustainability was carried out, which identified five lines of research that are currently being deployed. These five lines were classified into five concepts that have allowed us to know different types of sustainable practices applied by companies. In addition, these concepts has contributed to the development of the case study protocol. The first concept is 'holistic sustainability', which encompasses all the literature on how sustainability should be managed from a global point of view, incorporating it into the organization's strategy. The second concept is called 'sustainable methodologies', a concept that deals with the different methodologies or models developed by academics to help company managers determine which environmental practices to apply. The third concept deals with 'sustainable business models', that is, the characteristics of those companies that decide to place sustainability at the center of their business and their value proposition. The fourth concept, called 'sustainable operations', includes all the activities that are limited to a specific area of the company to reduce the environmental impact (e.g. application of technology that allows the consumption of renewable energy). And, finally, the fifth concept, entitled 'innovation oriented to sustainability', covers the field of analysis on how the interaction between different practices in the same company improves its performance. The case study protocol was used to analyze a series of companies known for the application of sustainable practices. Using this protocol, it was possible to determine what type of sustainable practices implemented by these companies have been able to generate an increase in their performance. The results obtained allow companies to be classified into five phases according to the level of integration of sustainability they have developed. These phases go through the use of legal compliance as an opportunity, through the development of an eco-innovative value chain to become sustainable business models. In order to make sustainability a cross-cutting factor throughout the company, an environmental management system (EMS) is required. Thus, this type of system protocolizes sustainability by incorporating it into the different decision-making processes, from the hiring of suppliers to the recruitment processes. Finally, this thesis offers a series of sustainable practices that can be developed by companies depending on the phase of integration of sustainability in which they are, and on the strategy followed by the company. / The authors would like to thank the Ministry of Science and Innovation for its financial support through the research Project (PID2019-105497GB-100) / Sánchez Planelles, J. (2022). Measuring the Success of New Business Models with an Environmental Perspective: from the Circular Economy to Servitisation [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/181474 / Compendio

Purpose: The primary purpose of this thesis is investigating barriers and mitigation strategies faced by manufacturing firms in when transitioning from a linear value chain. Thus,to bridging the gap on how manufacturing firms successfully can implement Circular Value Chains.   Method: This research employs a detailed case study approach, focusing on a Swedish manufacturing firm. Data were collected over a 20-week periodthrough through 16 interviews in three phases: exploratory-, semi-structured-, and validatory. The study utilized abductive and qualitative and methods to identify and analyse the barriers and strategies for implementing CBM and CVC. The results from the interviews were analyzed through a thematic analysis.  Findings: The findings reveal several critical barriers to CVC implementation, including technological constraints, financial limitations, and cultural resistance within firms. Strategies for overcoming these barriers include enhancing interdisciplinary collaboration, leveraging organizational vision, and adopting value reclamation and retention strategies such as product life extension, maintenance, and refurbishing. Theoretical contribution: This thesis contributes to the literature in three essential ways. First, it identifies and analyses specific barriers faced by manufacturing firms in implementing CVC, addressing a gap in existing research. Second, it provides a comprehensive analysis of value reclamation and retention strategies within CVC from the perspective of these firms. Third, it extends the theoretical understanding of the role of collaboration and partnerships in the successful implementation of CVC. Managerial implications: The transition to CVC is crucial for manufacturing firms to stay competitive. This study offers insights for managers, emphasizing strategies like value reclamation, interdisciplinary collaboration, and innovative business models. Effective reverse logistics, CE training, and governmental support are also vital. By adopting these strategies, firms can navigate towards sustainable practices, ensuring long-term viability in the evolving market. The challenges and strategies that pertain to this study are presented in a framework for guidance.  Limitations and future research: The study's limitations include its focus on a single case study within the Swedish manufacturing industry,  which may limit the generalizability of the findings. The research duration of 20 weeks also restricted the scope of data collection. Future research could expand the geographical and industrial scope, incorporate longer study durations, and explore additional technologies such as AI, blockchain, and IoT to enhance the understanding and practical application of CBM and CVC. / Syfte: Det primära syftet med denna avhandling är att undersöka barriärer och begränsningsstrategier som tillverkningsföretag står inför när de övergår från en linjär värdekedja. På så sätt överbryggar klyftan om hur tillverkningsföretag framgångsrikt kan implementera cirkulära värdekedjor. Metod: Denna forskning använder sig av en detaljerad fallstudie, med fokus på ett svenskt tillverkningsföretag. Data samlades in genom 16 intervjuer i tre faser: utforskande, semistrukturerad och validerande. Studien använde abduktiva och kvalitativa metoder och metoder för att identifiera och analysera barriärer och strategier för att implementera CVC. Resultaten från intervjuerna analyserades genom en tematisk analys. Resultat: Resultaten avslöjar flera kritiska hinder för implementering av CVC, inklusive tekniska begränsningar, ekonomiska begränsningar och kulturellt motstånd inom företag. Strategier för att övervinna dessa barriärer inkluderar att förbättra tvärvetenskapligt samarbete, dra nytta av organisatoriska visioner och anta strategier för värdeåtervinning och bibehållande som förlängning av produktens livslängd, underhåll och återställning. Teoretiskt bidrag: Denna avhandling bidrar till litteraturen på tre väsentliga sätt. För det första identifierar och analyserar den specifika hinder som tillverkningsföretag står inför när de implementerar CVC, och fyller en lucka i befintlig forskning. För det andra ger den en omfattande analys av värdeåtervinnings- och bevarandestrategier inom CVC ur ett företagsperspektiv. För det tredje utökar det den teoretiska förståelsen av rollen av samarbete och partnerskap i en framgångsrik implementering av CVC. Ledarmässiga konsekvenser: Övergången till CVC är avgörande för att tillverkande företag ska förbli konkurrenskraftiga. Den här studien erbjuder insikter för chefer, med betoning på strategier som värdeåtervinning, tvärvetenskapligt samarbete och innovativa affärsmodeller. Effektiv omvänd logistik, CE-utbildning och statligt stöd är också avgörande. Genom att anta dessa strategier kan företag navigera mot hållbara metoder, vilket säkerställer långsiktig lönsamhet på den växande marknaden. De utmaningar och strategier som hänför sig till denna studie presenteras i ett ramverk för vägledning. Begränsningar och framtida forskning: Studiens begränsningar inkluderar dess fokus på en enskild fallstudie inom den svenska tillverkningsindustrin. Framtida forskning skulle kunna utöka den geografiska och industriella omfattningen, införliva längre studietid och utforska ytterligare teknologier som AI, blockchain och IoT för att öka förståelsen och den praktiska tillämpningen av CVC.

Bakgrund/problem: Då svensk matproduktion länge varit dominerad av massproduktion och förädlade livsmedel, pekar nu trenden mot att allt fler intresserar sig för lokalproducerad mat. Detta innebär en möjlighet för lokalproducenter att sälja och marknadsföra sina varor i en större omfattning jämfört med tidigare. För att detta skall realiseras visar forskning att det krävs samarbete aktörerna emellan för att maximera värdet. Dock är forskningen begränsad i att förklara hur dessa samarbeten bör utformas. Syfte: Syftet med studien är att undersöka om en brandingmöjlighet skulle kunna ge upphov till ett horisontellt värdeskapande och vilka dimensioner som i så fall skulle vara kritiska i en affärsmodell för att möjliggöra denna typ av värdeskapande. Metod: Vätterns nutida förutsättningar för framtida matsamarbeten har formats som en fallstudie där kvalitativt arbetssätt använts för att samla empiriskt material. Resultatet bygger på en kombination av långa och korta intervjuer där respondenter från tre olika infallsvinklar hörts. Dessa tre infallsvinklar; samordning, aktör och marknadsföring har valts för att kunna få en holistisk syn på den angivna problematiken. Resultat/Bidrag: Resultatet av studien påvisar att en identifierad brandingmöjlighet via identitetsbyggande faktorer kan bygga ett starkt varumärke, vilket kan ligga till grund för ett horisontellt värdeskapande. För att det horisontella värdeskapandet i slutändan ska möjliggöras kräver affärsmodellen fyra kritiska dimensioner (balans av aktörer, finansiell och mobiliserande kraft, tillfredsställande ledning samt nätverkande). / Background/problem: For a long time the food industry has been dominated by mass production and refined food, though times are changing and more people are getting interested in locally produced food. This enables great possibilities for local food producers, which give them great opportunities to sell and market their goods, but it requires them to cooperate with each other. The present research is rather limited on how to create these types of cooperation in the food industry. Purpose: The purpose of this research paper is to examine if a branding opportunity can enable horizontal value co-creation and which dimensions that will be critical in a business model in order to enable that type of value co-creation. Method: A case study has been formed based upon the present conditions of Vättern to enable a food based cooperation, where qualitative methods have been used to collect data. The result is based upon a combination of in-depth and shorter interviews where the respondents represent three approaches; coordinator, stakeholder and marketing. These approaches were chosen in order to enable a holistic perspective on the problem area. Results/contribution: The study shows that a branding opportunity can result in a strong brand, which can build a foundation for horizontal value co-creation. In order to enable horizontal value cocreation, the business model requires four critical dimensions, (operators in balance, financial- and mobilizing muscle, a satisfying management and lastly, networking), which are identified in this study.

台灣中小企業的發展歷程，從創造台灣經濟奇蹟的原始動力到1980年代後期起，因國內外環境改變而面對嚴重的挑戰並歷經重大的改變。直至今天更因全球化的衝擊，正面臨嚴苛的考驗。其中能成長為跨國大企業者，實在寥寥可數，而大部份均歷經生存與滅亡的不斷輪迴。加上台灣企業逐漸大型化，大型企業開始獲得台灣經濟的主導權，中小企業在台灣經濟的比重逐漸降低。然而，在全球供應鏈上，台灣不論是大型企業或中小企業大部份均只是扮演中段生產與代工的角色，供應鏈上的上游原料與材料技術卻無法占有一席之地。這樣的現況我們似乎只歸因於市場機制的優勝劣敗而鮮有進一步的具體解決方案與實際創新商業模式之深入探討。然而，從一些成功的案例我們發現其實有一些具特異性與價值性資源及能耐的中小企業在面對常態資源不足，市場生態丕變、與組織對應不良的困境中，善用自己的核心能力，從理論與應用科學的發展、核心能力的延伸與擴張，競爭策略的預應彈性與組織能力的強化做為變革的基礎，逐步發展其成功的創新商業模式。 本研究以”台灣中小型科技公司之競爭策略與競爭優勢”為架構，以” 噴墨列印產業 ”之利基創造為導入實例，進行對台灣中小企業科技核心能力的認知，應用策略、經營模式、與變革創新的階段性探討與分析。期能從競爭策略的面向，提出問題與理論驗證，並提出一成功營運模式的研擬。此外，再以其在高競爭障礙市場的成功實績，進一步探討台灣中小企業如何善用獨持資源與策略轉折，創新創造利基市場，由小做大，建立跨國的成功創新商業模式，甚至建立自有品牌。最後，期望本研究的理論參據與實績驗證的內容和建議對台灣中小企業在困境中的力爭上游能有所助益。 / Since the time of creating the original driving force of Taiwan's economic miracle to late 1980s, the development of Taiwanese SMEs has been facing serious challenges and experiencing major changes due to rapid changes in domestic and international environment. Even today they are facing a more severe test because of the impact of globalization, and very few of them are able to grow to large multinational companies while most of them have been going through the continuous cycle of survival and extinction. Furthermore, Taiwanese enterprises have become larger in scale gradually, and large companies have begun to gain dominance of Taiwanese economy. The proportion of SMEs in Taiwanese economy has gradually reduced. However, in the global supply chain, most of the enterprises in Taiwan, no matter SMEs or MNCs, play the role of “ production and OEM/ODM” and rarely place the upstream of the supply chain as suppliers of raw materials and technology. This current situation seems to be attributed to the market mechanism fitness and few further specific and practical solutions have been discussed and conducted earnestly into the innovative business model in depth. However, from a number of successful cases, we discover that there are some SMEs, who are capable of core competencies and special advantages yet inadequate resources and capabilities, the changing market ecology, and the plight of organization corresponding ability, have successfully developed their own business models by their core competencies and the development of theoretical and applied science, the precise implementation of extension and expansion of core competencies and the strengthen of pro- action flexibility of competitive strategies as well as the capability of organizing, and gradually achieved the innovation and progressive development of the unique successful business model. In this research, the technical core competences, application strategies, innovative transformation and new business model of Taiwan's SMEs will be carried into analysis and discussion based on the framework of " competitive strategy and competitive advantage of High-Tech SMEs in Taiwan " setting the foundation of "The ink jet printing industries" as an illustration. For each stage of competitive strategies, the questions will be presented with theories to verify, and the simulation of successfully-operated models will be brought out. In addition, from the successful examples in high competitive barrier market, this research will further explore how good Taiwanese SMEs are by using the core capabilities and strategy transition to gradually innovate the global niche market with successful innovative business models, and even establish their own brands. Finally, I hope the theoretical reference, content and recommendations of performance verification can be helpful to get through the plight of the striving SMEs in Taiwan.

There have been tremendous economic developments in all parts of the world including developing nations. One of the major drivers of these developments has been from the Small to Medium Enterprises (SMEs). These businesses have enabled many nations to create employment, resulting in an increase in the Gross Domestic Product (GDP). In as much as SMEs have well documented benefits, they also require many support, capital and business skills. This has led to the establishment of SME incubation centres where start-ups are hosted and trained to have the business skills. However, despite the incubation initiatives, SMEs still fail to grow and always have challenges. At times, the challenges are not finance related but lack of proper business strategies. This could be addressed by considering business models. This dissertation considers the initiatives that have been taking place on SMEs. A case study of SMEs in Namibia within the Khomas region is used. A mixed research approach was adopted. Specific research methods used were interviews and observations with questionnaires being used as the instruments to gather the required information. SMEs from the Bokamoso Entrepreneurial Centre in Windhoek were selected for the research population. One of the popular Business Model Canvas tools was used as a sample of a guide in data collection, where SMEs engaged were to indicate how they apply certain categories of the canvas. Results show that SMEs engaged do not have specific business models they are applying. However, there were many elements and understanding of the categories from the business model canvas. At the same time, SMEs mentioned incorporating technologies in their businesses and using ICTs to reach customers and make an effort to cut on the cost of bringing in stock. It was also clear that SMEs work independently and have long working hours when they are to meet specific orders. It was concluded that SMEs’ needs are different and that it may be difficult to use one business model. However, a mixture of a few business models could be combined to cater for the changing environment and address business needs. The Business Model Canvas could be applied for the Namibian SMEs but there is need to consider some other business models such as cutting out the middleman, business partnership models and bricks and clicks models. / Business Management / M. Com. (Business Management)

Cette thèse présente un retour d’expérience sur le dispositif de veille et d’intelligence économique mise en place au sein de Marseille Innovation pour permettre aux éditeurs open source accompagnées dans sa pépinière d’entreprise de surveiller efficacement leur environnement pour y détecter des opportunités de développement. Ce projet s’inscrit dans le cadre d’une démarche globale, conduite par Marseille Innovation et ses partenaires pour structurer un réseau d’acteurs open source en PACA.Nous avons tout d’abord réalisé un état de l’art de la littérature open source en soulignant le paradoxe que pose le modèle open source pour les éditeurs qui choisissent d’utiliser les licences libres : l’adoption d’un modèle open source par certains éditeurs pour leurs logiciels permet une création de valeur pouvant être supérieure à celle générée dans le cadre de modèles propriétaires traditionnels, mais que cet avantage est contrebalancé par une dangereuse incertitude, quant à la captation de cette valeur, susceptible d’être récupérée par des concurrents n’ayant pourtant consentis aucun effort de développement et n’en ayant pas subis les coûts. Par la suite, nous avons présenté la naissance du logiciel libre comme le résultat des mutations de l’industrie informatique qui ont marqué le début des années 70, mutations qui ont fait passer le logiciel libre de la sphère publique à la sphère commerciale. En réaction, les défenseurs du logiciel libre ont inventé un système original de « licences publiques » pour protéger ces logiciels contre tout verrouillage technique ou légal de leur utilisation, de leur diffusion et de leur modification. Cependant, si ces licences publiques permettent de favoriser la création de valeur, à travers la coopération d’une communauté de programmeurs et la diffusion du logiciel, le caractère aléatoire de la rémunération dans le modèle open source a conduit les éditeurs à chercher et inventer de nouveaux « Bunisess Models » plus ou moins aléatoires, garantissant mieux leurs revenus.Partant des connaissances accumulées sur le modèle open source, nous avons par la suite exposé la démarche initiée par Marseille Innovation, en collaboration avec CCI de Marseille Provence et l’association Libertis, pour structurer un réseau d’acteurs open source en PACA. Cette démarche a abouti au lancement de plusieurs chantiers d’intérêt commun dont un sur la mise en place d’un dispositif de surveillance sur la filière open source.La stratégie adoptée pour mettre en place ce dispositif de surveillance consiste dans un premier temps à dresser un état de l’art des différentes approches théoriques et pratiques recensées sur le sujet dans la littérature SIC. Ensuite, une approche pragmatique de la veille a été choisie et les moyens organisationnels, processuels et techniques pour mettre en place ce dispositif de surveillance ont été étudiés. Des actions de sensibilisation à la veille et l’intelligence économique ont été également conduites auprès des membres du réseau et des startups open source accompagnées par Marseille Innovation, grâce à lesquelles des besoins en veille sont identifiés et des produits d’information sont élaborés pour permettre aux membres du réseau open source de suivre efficacement leur environnement. Des études de veille sont également réalisées pour répondre aux attentes des entreprises sur le mode de création et de captation de valeurs dans l’open source, les segments de marché porteurs, les licences informatiques et les business models qui en découlent. / This thesis presents a feedback on the competitive intelligence device set up in Marseille Innovation to allow open source software editors housed in its business incubator, to effectively monitor their environment in order to detect new opportunities for development. This project is part of a comprehensive approach, led by Marseille Innovation and its partners to structure a network of open source companies in the PACA area (south of France).First, we achieved a state of the art of open source literature emphasizing the paradox posed by the open source model for software editors who choose to use free software licenses : the adoption of an open source model by some editors for their software allows a value creation that could be greater than that generated through traditional proprietary models, but this advantage is offset by a dangerous uncertainty as to the value capture, could be recovered by competitors who have yet made no programming effort to and not having incurred costs. Subsequently, we presented the birth of free software as the result of changes in the computer industry that marked the early '70s, changes which caused the passage of free software from non commercial/public sphere to commercial/private sphere. In response, defenders of free software have invented an original system of "public licenses" to protect these software’s against any technical or legal interlocking of their use, their distribution and their modification. However, if these public licenses allow to promote a value creation, through the cooperation of a community of programmers and software distribution, the randomness of remuneration in the open source model has led software editors to seek and invent new "Business Models" more or less random, to better ensure their income.Based on knowledge accumulated on the open source model, we have subsequently explained the approach initiated by Marseille Innovation, in collaboration with Marseille-Provence Chamber of Commerce and Industry (CCI) and Libertis, to structure a network of open source companies in the PACA area. This approach led to the launch of several projects of mutual interest, including one on the setting-up of a monitoring device to monitor open source software industry.The approach adopted to setting-up this monitoring device consists in a first step to establish a state of the art of different theoretical approaches and practices identified in the information and communication sciences’ literature. Then, a pragmatic approach of monitoring has been chosen. Organizational means, processual and technical have been studied to set up this monitoring device. Raising awareness actions to competitive intelligence were also conducted with members of the network and open source startups coached by Marseille Innovation, through which information needs are identified and information products are developed to enable members of open source network to effectively monitor their environment. Bibliometric studies are also made to meet the expectations of open source companies on how to create and capture value in the open source software model, about promising market segments, software licenses and business models that result.

L'évolution du droit de l'environnement de l'Union européenne a conduit au développement d'un objectif nouveau qui vise à promouvoir l'éco-innovation et les modèles d'entreprise verts, afin de mettre en place une économie verte et circulaire. Ce nouvel objectif a eu des conséquences sur sa forme et son contenu. En effet, la forme du droit de l'Union européenne en matière d'environnement est dominée par des directives-cadres et présente une flexibilité accrue, tandis que son contenu intègre de nouveaux modèles d'entreprise, notamment le modèle d'entreprise circulaire. La transition vers une économie verte a également des conséquences sur la manière dont les États membres transposent le droit de l'environnement de l'Union européenne. Le processus de transposition est devenu un vecteur de commercialisation de l'éco-innovation sur le marché européen, associant des acteurs nouveaux à la prise de décision, à savoir : les éco-entreprises, les laboratoires de recherche et d'innovation, les pôles de compétitivité, les entreprises du numérique ou les investisseurs providentiels. / The evolution of the European Union environmental law has led to the development of a new goal that aims to promote eco-innovation and green business models, in order to create a green and circular economy. This new goal had consequences on its form and content. The form of the European Union environmental law is dominated by framework directives and presents increased flexibility, while its content integrates new business models, particularly the circular business model. Furthermore, the transition to a green economy has an impact on how Member States transpose the European Union environmental law. The transposition process has become a vector of commercializing eco-innovation on the European market, and brings together new stakeholders in the decision-making process, namely: green companies, research and innovation laboratories, clusters, digital companies or business angels.

Efterfrågan och konsumtionen av jordens naturresurser ökar ständigt (Lieder & Rashid 2016). Längs med ett konsumtionsmönster som präglas av en mentalitet där produkter används ett fåtal gånger under en begränsad tidsperiod kommer också konsekvenser (Belk 2014a). Ett gehör på detta har lett till att nya affärsmodeller har börjat uppmärksammas. En affärsmodell av cirkulär karaktär är delningskonsumtion som bland annat inkluderar korttidshyra (Armstrong & Park 2019a). Genom att dela resurser under en kort period kan konsumenter uppleva ekonomiska-, utilitariska- och miljömässiga fördelar utan att äga produkten (Barhdi & Eckhardt 2012; Griffiths & Hwang 2017; Martin 2016). Men är ägandeskap en vän eller fiende gällande mer hållbara konsumtionsmönster? Syftet med denna studie är att observera hur ägandeskap påverkar adopteringen av korttidshyra och vidare observera om olika produktkategorier påverkas på olika sätt. En kvantitativ enkätundersökning genomfördes och resultatet tyder på att ägandeskap har en tendens att påverka adopteringen av korttidshyra sett till de observerade produktkategorierna. Dessutom finns det en indikation på att möbler tillsammans med kläder inte nödvändigtvis är särskilt lämpliga för korttidshyra medan bostäder samt, till viss del, elektronik kan anses vara mera lämpliga. / The demand and consumption of the earth's natural resources is constantly increasing (Lieder & Rashid 2016). In combination with a consumption pattern that is characterized by a “take-make-waste” mentality we face anticipated consequences (Belk 2014a). As a response, a new set of business models has begun to get attention. One of these more circular models is collaborative consumption which includes short-term renting (Armstrong & Park 2019a). By sharing resources during a short period, the consumers are able to experience monetary-, utilitarian- and environmental benefits without owning the product (Barhdi & Eckhardt 2012; Griffiths & Hwang 2017; Martin 2016). But is ownership a friend or foe in regards to more sustainable consumption patterns? The purpose of this study is to observe how ownership affects the adoption of short-term renting and further to observe if different product categories are affected differently. By conducting a quantitative online survey, the result shows that there is a tendency for ownership to affect the adoption of short-term renting in the observed categories. Furthermore, there is an indication that furniture along with clothing might not be suitable for short-term renting whilst accommodation, and for some part electronics, might be more suitable due to the degree that ownership affects the intention for adoption.

West Africa’s textile and clothing (T&C) industries have persevered through the decline following the economic liberalization policies in the 1980s. This thesis seeks to explore the sustainable and circular business models which exist in the West African region. It also explores the ways that businesses relate to the social conditions of poverty, a small T&C industry, strong competition from imports, and the concentrated levels of imported textile waste. Through a qualitative methodology, secondary data is collected on thirty T&C businesses in West Africa. These businesses are analyzed through the framework of the eleven sustainable business model (SBM) pattern groups by Lüdeke-Freund, et al. (2018). In the results, five main SBM pattern groups emerge: Supply Chain, Social Mission, Closing-the-Loop, Eco-design, and Cooperative pattern groups. Most of the businesses do not fall neatly into one pattern, but rather embody various hybrid sustainable business models. West Africa is unusual in facing both high poverty rates and textile waste landfills, which may influence the multi-dimensional approach to sustainability. By working with the local textile value chain and artisan communities, the thirty businesses contribute to poverty alleviation. They also pave the way for ‘artisan futurism,’ where handicraft is combined with circularity and eco-design initiatives, leading the West African T&C industry into the future.

While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. In a free market economy, the supply and the demand would determine the product and services and the associated prices without intervention. Manufacturers are free to innovate, consumers drive choice and competition brings these opposing forces to an equilibrium of market price. But how does this economic system factor in the risk of an event that neither party may ever consider and, yet, it may impact not only impact those involved, but has the potential to have catastrophic harm to others? The downside, the system does not consider “external factors”, i.e. a compromise to accommodate what consumers need. Economists often urge governments to adopt policies that "internalize" an externality, so that costs and benefits will affect mainly parties who choose to incur them. Such an intervention, however, often comes with many challenges and consequences. Even with the added urgency of growing risk to human safety, regulatory intervention takes time. Likewise, a self-regulating market would undoubtedly also take a significant amount of time to take the necessary actions to address such an externality, even if incentivized. While it continues to be all too easy to defer the blame and risk on consumer, like the industrial revolution, this industry must overcome its own safety challenges like the auto, transportation or energy industries before it. While, consumers must inevitably take some reasonable measures to protect their interests, clearly the accountability must reside elsewhere. There is a potentially increasingly significant influential subset of consumers in the IoT ecosystem, the Enterprise Buyer, specifically marketing and technology executives, who champion consumer needs within their organization’s broader products and services that incorporate IoT. In this thesis, we aim to investigate the following issue: What are the attitudes and potential role for Enterprise Buyers in influencing negative externalities, i.e. IoT security in the IoT market, specifically from the perspective of marketing and technology executives? We believe that this group is uniquely positioned to understand a consumer first mindset and how to articulate value in otherwise negatively perceived field of information security by examining context, business/technical challenges and opportunities and reveal awareness, attitude and accountability. The results of our survey show the majority of marketing and technology executives who responded believe information security awareness is increasingly an executive accountability and priority and Enterprise Buyers hold a highly influential position in their ability to influence the IoT market and its security development and maturation. / Medan IoT- säkerhetsincidenter fortsätter att öka i frekvens, omfattning och svårighetsgrad, finns det fortfarande ett gap i hur problemet ska hanteras. Samtidigt som debatten fortsätter inom akademin, branschstandardorganen, myndigheter i regeringen och industrin fortsätter nya aktörer att snabbt komma in på marknaden med billigare, kraftfullare produkter med få incitament att ta itu med informationssäkerhetsfrågor. I en öppen marknadsekonomi skulle utbud och efterfrågan avgöra produkt och tjänster och tillhörande priser utan intervention. Tillverkare kan obehindrat driva innovation, konsumenterna driver urval och konkurrens ger dessa motstridiga krafter jämvikt genom marknadspriset. Men hur påverkar detta ekonomiska system risken för en händelse som ingen av parterna någonsin kan överväga och som ändå kan påverka inte bara de inblandade som berörs utan även har potential att få katastrofala skador på andra? Nersidan är att systemet inte beaktar "yttre faktorer", det vill säga gör en kompromiss för att leverera vad konsumenterna behöver. Ekonomer uppmanar ofta regeringar att anta policies som "internaliserar" något externt, så att kostnader och fördelar kommer att påverka främst parter som väljer att ådra sig dem. Ett sådant ingrepp kommer emellertid ofta med många utmaningar och konsekvenser. Trots att förhöjda hot mot människors säkerhet ökar angelägenheten tar uppdatering av regelverken tid. På samma sätt skulle en självreglerande marknad utan tvivel också ta väldigt mycket tid på sig för att vidta nödvändiga åtgärder för att hantera en sådan extern faktor, även om det fanns incitament för att göra det. Medan det fortsätter att vara alltför lätt att överlåta ansvaret och risken till konsumenten, såsom under den industriella revolutionen, måste denna industri övervinna sina egna säkerhetsutmaningar såsom bil-, transport- eller energibranschen gjort före den. Samtidigt som konsumenter oundvikligen behöver vidta rimliga åtgärder för att skydda sina intressen, måste yttersta ansvaret ligga någon annanstans. Det finns en potentiellt allt större inflytelserik delmängd av konsumenter i IoT-ekosystemet; företagsköpare, specifikt ledare inom marknadsföring och teknologi, som driver konsumentbehov inom sin organisations bredare produkter och tjänster som innehåller IoT. I denna avhandling strävar vi efter att undersöka följande problem: Vad är företagsköparnas attityder och möjliga roll för att påverka negativa externa effekter, det vill säga IoT-säkerhet på IoT-marknaden, särskilt ur marknadsförings- och teknikledarens perspektiv? Vi tror att denna grupp är unik positionerad för att förstå en konsumenternas första tankegång och hur man kan uttrycka värdet i ett annars negativt uppfattat område för informationssäkerhet genom att undersöka kontext, affärs- / tekniska utmaningar och möjligheter och avslöja medvetenhet, attityd och ansvar. Resultaten av vår undersökning visar de flesta marknadsförings- och teknikchefer som svarade tror att informationssäkerhet blir del av ledningens ansvar och prioriteringar och att företagsköpare har en mycket inflytelserik position i deras förmåga att påverka IoT- marknaden och dess säkerhetsutveckling och mognad.