Yes / The growing literature on Patient and Public Involvement and Engagement (PPIE) and dementia identifies specific problems related to the influence involvement has on research outcomes, over-reliance on family members as proxies, and lack of representation of seldom-heard groups. Adaptations to the PPIE process are therefore needed in order to make possible the involvement of a broader spectrum of people living with dementia. To adapt the PPIE process in order to make participation in co-creation by people living with dementia accessible and meaningful across a spectrum of cognitive abilities. Design: Narrative elicitation, informal conversation, and observation were used to co-create three vignettes based on PPIE group members’ personal experience of dementia services. Each vignette was produced in both narrative and graphic formats. Participants: Nine people living with dementia and five family members. Results: Using enhanced methods and outreach it was possible to adapt the PPIE process so that not only family members and people with milder cognitive difficulties could participate, but also those with more pronounced cognitive problems whose voices are less often heard. Conclusions: Making creative adaptations is vital in PPIE involving people living with dementia if we wish to develop inclusive forms of PPIE practice. This may, however, raise new ethical issues, which are briefly discussed. / National Institute for Health Research. Grant Number: PR-R10-0514-120006

Service quality and customer satisfaction are becoming increasingly important in today‟s business environment which is characterised by fierce competition between the service providers. In this regard it is very imperative that companies assess themselves by measuring service quality. Consequently, areas of the service with low service quality would be identified and improved. Therefore, this thesis focuses on the effectiveness of SERVQUAL in measuring service quality and reveals the positive impact technology has on customer satisfaction in public transportation. To do this, we developed a questionnaire within the framework of the SERVQUAL dimensions of reliability, responsiveness, assurance, empathy and tangible. With a scale of 1 to 7, respondents of our questionnaire who are users and customers of the public bus companies; Karlstad city bus which we labelled business level 1(B1) and intercity buses like Swebus and Värmland Trafik which we labelled business level 2 (B2) were able to evaluate the service quality of these companies by grading them. Based on the results of our research in which we asked respondents to mention some of the areas of the service process in which they had encountered unfavourable service experiences, we were able to determine the areas of the service process from which the customer complaints came from. We compared these results with the customer complaints received by the management of the public Bus Company and noticed that they were similar. Majority emerged from areas of the service process whereby the customer came in contact with the employees or the service failure could be directly associated with the employee. After comparing these complaints with the results of questions in our questionnaire developed within the framework of the SERVQUAL dimensions, we noticed that those questions with larger GAP 5 implying lower service quality were actually a reflection of the areas of the service process from which customer complaints came from. In this regard, we were able to conclude that SERVQUAL was effective in measuring the service quality in public transportation. In addition, we ranked the questions in the questionnaire and noticed that those areas of the service process whereby the employees and the customers interact (come in contact) or whose service failure can be directly associated with an employee had low grades and ranked below the mean and median of all the questions in the various dimensions, whereas those areas of the service process where technology is used or customers had the opportunity to make use of Self Service Technology ranked above the mean and median. This was a clear indication that technology is a service quality driver and positively impacted customer satisfaction in public transportation.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2019-01-22T12:42:07Z No. of bitstreams: 1 Guilherme Cirello Casagrande Junior_.pdf: 3120168 bytes, checksum: 804532ca1fc25562cbcbb35b00ecfa30 (MD5) / Made available in DSpace on 2019-01-22T12:42:07Z (GMT). No. of bitstreams: 1 Guilherme Cirello Casagrande Junior_.pdf: 3120168 bytes, checksum: 804532ca1fc25562cbcbb35b00ecfa30 (MD5) Previous issue date: 2018-08-29 / Nenhuma / As formas das empresas trabalharem e se relacionarem com o mercado vêm mudando com o passar do tempo, focando no contexto de geração de valor, apoiado na Lógica Dominante de Serviço (LDS). Na LDS, destaca-se a cocriação de valor, que se dá através dos processos de interação que acontecem entre stakeholders em prol de valorizar um negócio e torná-lo mais competitivo. Esta pesquisa apresenta a figura do vendedor como um stakeholder cocriador de valor, e quais são os antecedentes e consequentes da cocriação para ele e para organização onde está inserido. Para isso, desenvolveu-se um modelo teórico contemplando os construtos Comunicação Aberta, Orientação para Aprendizagem, Habilidade de Cocriar, Intenção de Cocriar, Cocriação, Criação de Valor Relacional, Desempenho em Vendas e Criação de Novos Produtos. Posteriormente, realizou-se uma coleta de dados quantitativos através de um levantamento (survey) com uma amostra de 415 vendedores que atuam no mercado B2B na indústria têxtil a fim de investigar os aspectos mencionados anteriormente. A análise dos dados foi feita com base em estatísticas multivariadas e utilizou-se da técnica de Modelagem de Equações Estruturais para testar o modelo e investigar a relação entre os construtos que compõem o estudo. Os resultados da pesquisa apontam que a Cocriação é antecedida pelo processo de Comunicação Aberta, Orientação para Aprendizagem, Habilidade e Intenção de Cocriar, e a partir do momento em que é feita, assume (em partes) o papel de um construto mediador, e então, gera maior valor relacional, melhor desempenho em vendas e criação de novos produtos, uma vez que se aproveita o conhecimento que o vendedor detém em suas experiências de venda, e consegue-se criar, transformar e entregar soluções e agregação de valor para o mercado / The way companies work and interact with the market has changed over the last years. The constant preoccupation with profits has lost strength and has made room for the context of generation of value, supported by the Service Dominant Logic (SDL). Within the SDL, among various premises, the one that deals with the cocreation of value stands out, occurring as a result of the processes that take place among stakeholders, in the interest of valuing a business and making it more competitive. This research addresses the seller as a stakeholder and cocreator of value. In addition, the study investigates the antecedents and the consequents of cocreation. For that purpose, a theoretical model was developed, contemplating the constructs of Open Communication, Learning Orientation, Ability of Cocreating, Intention to cocreate, Cocreation, Creation of Relational Value, Perfomace in Sales, and New Products Creation. Hence, a survey was conducted with 415 sellers acting in the B2B market in the textile industry. An analysis of this data was made based on multivariate statistics, making use of Structural Equation Modeling in order to test the model and investigate the relation between the constructs that integrate this study. Findings support the constructs of Open Communication, Learning Orientation, Ability, and Intention as antecedents of Cocreation. As soon as it is applied, cocreation assume a mediation role, and generates more relational value, improve the performance in sales, and the new products creation, since the knowledge acquired by a seller through their experience of selling is fully utilized. In addition, it is made possible for one to create, change and contribute with solutions and added value to the market.

Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-06-01T12:48:08Z No. of bitstreams: 1 Vanessa Carvalho Miranda Tavares.pdf: 1765596 bytes, checksum: abab583ea55e2ddfb9a5994f670ea013 (MD5) / Made available in DSpace on 2016-06-01T12:48:08Z (GMT). No. of bitstreams: 1 Vanessa Carvalho Miranda Tavares.pdf: 1765596 bytes, checksum: abab583ea55e2ddfb9a5994f670ea013 (MD5) Previous issue date: 2016-03-28 / The value cocreation suggests organizations take their focus from product and service giving customer space. Currently, there is a change in behavior and attitude of customers who come from a passive position to a connected and informed manner, requiring an adaptation of organizations to this new attitude of customers. Organizations of several areas aim to provide unique experiences to their customers and thereby achieve a more effective relationship with stakeholders resulting in mutual benefits. With the growing positioning of the sports industry and the adequacy of physical activity practices to the modern world, the gyms market is growing, turning an interesting object of study. The aim was to analyze how the practices of existing experience and relationships in the value cocreation approaches and theory of stakeholders were present in gyms and how they impact the management of these organizations. The methodology applied was the multiple cases study in the gyms, for data collection, we used sources of evidence for the triangulation of data as proposed by Yin (2010): observation, document analysis and scripts for semi-structured interviews. The results showed that teachers are important stakeholders for the development of the relationship and providers of memorable experiences to the other stakeholders. It is concluded that the gyms practice the value cocreation partially with their stakeholders and unconsciously because they have no knowledge of theory to practice. / A cocriação de valor propõe as organizações que tirem o seu foco do produto e serviço dando espaço ao cliente. Atualmente, nota-se uma mudança no comportamento e atitude dos clientes, que passam de uma postura passiva para uma maneira conectada e informada, exigindo uma adaptação das organizações a essa nova postura dos clientes. Organizações de diversas áreas de atuação buscam proporcionar aos clientes experiências únicas e com isso obter um relacionamento mais eficaz com os stakeholders resultando em benefícios mútuos. Com o posicionamento crescente da indústria esportiva e a adequação das práticas de atividades físicas ao mundo moderno, o mercado de academias de ginástica é crescente, destacando-se como um objeto de estudo interessante. O objetivo foi analisar como as práticas da experiência e do relacionamento existentes nas abordagens da cocriação de valor e na teoria dos stakeholders se fizeram presentes nas academias de ginástica e como impactam na gestão dessas organizações. Como metodologia aplicou-se o estudo de casos múltiplos nas academias de ginástica, para a coleta dos dados, utilizou-se fontes de evidências para a triangulação de dados como proposto por Yin (2010): Observação, análise de documentos e roteiros de entrevistas semi-estruturada. Os resultados mostraram que os professores são stakeholders importantes para o desenvolvimento do relacionamento e para proporcionar experiências memoráveis aos demais stakeholders. Conclui-se que as academias de ginástica estudada praticam a cocriação de valor parcialmente com seus interessados envolvidos e de maneira inconsciente, pois não possuem conhecimento da teoria para a prática.

Den tilltagande digitaliseringen och framväxten av flersidiga plattformar har intensifierat konkurrensen på marknaden. Vilket i sin tur försvårat e-handlarnas strategiska arbete för att upprätt hålla konkurrensfördelar. E-handlarnas innovationsförmåga utmanas och allt större uppmärksamhet har riktats mot affärsmodeller, att bli mer konsumentcentrerade samt att reagera snabbare på de förändringar som sker inom handeln för att vara konkurrens kraftiga.Syftet med uppsatsen är att undersöka hur svenska e-handlare arbetar med sin affärsmodell och vilka strategier de väljer att implementera för att upprätthålla konkurrensfördelar i och med ökat inträde av flersidiga plattformar. Intervjuer av två fallföretag har genomförts med teoretiska utgångspunkter i resource-based view, fenomenet Big data och value creation. Dessa intervjuer visar att insamling och analys av konsumentdata anses vara en grundläggande förutsättning för att e-handelsföretag ska kunna vara konkurrenskraftiga. Med hjälp av data kan e-handelsföretagmöta konsumenternas behov i större utsträckning. Slutligen visade även resultatet av studien att det uttrycktes en positivitet från respondenterna gällande Amazons lansering på den svenska marknaden.

對於企業或非營利組織而言，創造經濟價值亦或社會價值，不僅不再有壁壘分明的責任歸屬，兩迥異型態的組織能緊密合作，或者透過一新型態組織予以連結，皆有助於促進經濟層面與社會層面兼備的價值產出成果。然而，經濟與社會一向被認為必須有所取捨，在創造價值的過程中又能如何共存？ 　　回顧論及「企業之於社會價值」及「非營利組織之於經濟價值」相關文獻，發現其探討多源於以機構為核心的價值創造思考；然而，價值創造理論已然發展至共創（Value Cocreation，即以個人為核心的創價思考），當更多人有能力參與組織創價過程時，組織的價值創造又將如何發展？ 　　於價值共創架構下，能創造更大經濟價值已被廣為驗證，機構如與個人共創解決社會問題，亦能創造社會價值。本研究透過個人為中心的價值共創架構，以孟加拉葛拉敏銀行（Grameen Bank）為例，試圖詮釋選定個案與共創架構的對應關係，藉以觀察葛拉敏銀行與借款人參與經濟價值與社會價值的創造脈絡，尋求經濟價值、社會價值可同時發展，取得機構與個人共識之可行性研究。 經由本研究有以下發現： 1.以機構為核心的創價邏輯，是單向且簡化地揣測個人需求價值，以致於局限了創價來源的廣度與價值內涵的深度。 2.葛拉敏銀行不需獨斷地揣測客戶需求，客戶確實需要什麼，什麼價值對客戶有意義，全在不斷地互動過程中明確獲知、參與討論、進而共創。 3.信任基礎、小處著手、避免衝突、留給借款人介入空間、共同原則，皆有助於葛拉敏銀行與借款人之間互動品質的提升。 4.產品為主的經驗環境尚需隨著大環境的改變進行演進，在基礎建設匱乏的孟加拉，員工於經驗環境中的重要性更高。 5.以個人為中心與銀行、行員、純粹社群、及葛拉敏姐妹機構所構成的經驗網絡，能使個人自由選擇共創經驗，是謂未來葛拉敏銀行強力的競爭基礎。 6.葛拉敏銀行透過價值共創直接針對社會需求缺口提供服務。社會價值，是每一借款人與葛拉敏銀行共創價值的集合，社會價值的最大公約數是雙方共同的目標。 7.於價值共創架構中，葛拉敏銀行透過互動品質的追求、經驗環境的創新、與經驗網絡的建置，維持獲利。追求社會價值之餘，不需犧牲機構的經濟價值。

Title: Sellers’ preferences for real estate agents’ personalities. A quantitative study about the congruency between the estate agent's and the seller's personality traits. Level: Student thesis, final assignment for Bachelor Degrees in Business Administration. Author: Emma Johansson Florsjö and Amanda Rosvall Stenman Supervisor: Jonas Kågström Date: 2019 - May Aim: The purpose is to analyze the congruency between the estate agent's and the seller's personality traits. Method: The study used a quantitative research method done with the personality test The Big Five and the empirical material was gathered through a web-based survey. The study population consisted of individuals that, at some point in their lives have or will have hired a real estate agent at a housing sale. Jamovi was used to analyze and to see connections between the answers obtained from the participants in the survey. The answers were processed through descriptive analyze, correlation analysis and factor analysis. Results & Conclusions: The results of the study showed that sellers preferred real estate agents who had similar personality traits as themselves, which confirmed the similarity hypothesis. The results indicated that none of the sellers preferred a real estate agent with high levels of neuroticism. The survey also showed that the expectations about the real estate agent were different for people who never had hired an agent before as opposed to those who had. Contribution of the thesis: The survey contributes to an understanding that real estate agents should adjust to the sellers’ personality traits to raise the chances of being hired, when interacting with the seller. Real estate agents with high levels of neuroticism should conceal this. Suggestions for future research: It would be interesting to conduct a similar study with a more extensive version of the personality test The Big Five. Further, The Big Five could be done by real estate agents to compare the personal traits of sellers who had hired a specific agent. Lastly, it would have been interesting to study the efficiency of the real estate agent in their perception of similar personality traits between customer and agent from the customers’ side. Key words: The Big Five, personality, service provider, personality matching, co-creation, real estate agent. / Titel: Säljarens preferenser för fastighetsmäklarens personlighet. En kvantitativ undersökning om kongruensen mellan fastighetsmäklarens och säljarens personlighetsdrag. Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi. Författare: Emma Johansson Florsjö och Amanda Rosvall Stenman Handledare: Jonas Kågström Datum: 2019 - maj Syfte: Syftet är att analysera kongruensen mellan fastighetsmäklarens och säljarens personlighetsdrag. Metod: I studien användes en kvantitativ forskningsmetod genomförd med personlighetstestet The Big Five och det empiriska materialet samlades in genom en webbaserad undersökning. Studiens population utgjordes av individer som någon gång i livet har eller kommer att anlitat en fastighetsmäklare i samband med en bostadsförsäljning. Jamovi användes för att analysera och se samband mellan de svar som erhållits från deltagarna i enkätundersökningen. Svaren bearbetades genom deskriptivanalys, korrelationsanalyser och faktoranalyser. Resultat & slutsats: Studiens resultat visade att säljare föredrog fastighetsmäklare som hade liknande personlighetsdrag som de själva, således bekräftades likhetshypotesen. Resultatet indikerade på att ingen säljare föredrog neurotiska mäklare. Vidare konstaterar undersökningen att förväntningarna av en fastighetsmäklare skiljde sig hos säljare som aldrig har anlitat en mäklare och säljare som har anlitat en mäklare i samband med en bostadsförsäljning. Examensarbetets bidrag: Undersökningen bidrar till en förståelse av att fastighetsmäklare ska anpassa sig utifrån säljarens personlighetsdrag vid bemötandet för att öka chanserna att bli anlitad av säljaren. Vidare bör mäklare med höga värden av neuroticism inte visa det för säljaren. Förslag till fortsatt forskning: Det skulle vara intressant att genomföra en liknande studie med en mer omfattande version av personlighetstestet The Big Five. Vidare hade The Big Five kunnat genomförts på fastighetsmäklare, i syfte att jämföra personlighetsdragen på säljare som hade anlitat en specifik mäklare. Slutligen hade det varit intressant att studera fastighetsmäklarens effektivitet vid uppfattningen av liknande personlighetsdrag mellan kund och mäklare från kundens sida. Nyckelord: The Big Five, personlighet, tjänsteleverantörer, matchande personlighet, cocreation, fastighetsmäklare.

Syftet med denna studie är att analysera hur kunders attityder och beteenden till influencers och influencer marketing påverkas av deras uppfattningar om influencers och influencer marketing. Studien fokuserar på kundernas attityder och beteenden i relation till influencers och influencer marketing i termer av värdesamskapande, förtroende, varumärkeslojalitet och kundengagemang. Vi utgår vidare från att detta påverkas av kundernas intresse för influencers och i vilken mån de är aktiva på sociala medier.Vi skapade även en analysmodell som utgår från att graden av kundernas intresse för influencers och deras aktivitetsgrad på Instagram påverkar deras uppfattningar om influencers och influencers marketing. Därefter påverkar detta i sin tur deras attityder och beteenden i relation till influencers ochinfluencer marketing i termer av värdesamskapande, förtroende, varumärkeslojalitet och kundengagemang. Utifrån detta syfte och denna analysmodell utfördes ett strategiskt urval av åtta respondenter, där vi valde att utgå från respondenter som hade ett större eller mindre intresse förinfluencers och som var mycket aktiva eller relativt aktiva på Instagram. På så vis skapades fyra olika fall där, där semistrukturerade djupintervjuer utfördes med samtliga respondenter. Det första fallet kännetecknas av respondenter som vid tidpunkten för intervjuerna hade ett mindre intresse för influencers och var mindre aktiva på Instagram. I det andra fallet hade respondenterna ett större intresse för influencers men samtidigt var de mindre aktiva på Instagram. Respondenterna i det tredje fallet karakteriseras av att de var mindre intresserade av influencers och att de var mer aktiva på Instagram.Det fjärde fallet utmärks av respondenter som både var mer intresserade av influencers och mer aktiva på Instagram. Analysresultatet visar att det finns ett positivt samband mellan respondenternas uppfattningar om influencers och influencer marketing och respondenternas attityder och beteenden i relation till influencers och influencer marketing. Analysmodellen kan därmed inte bekräftas. Detta eftersom att analysen visar att respondenternas uppfattningar om influencers och influencer marketing samt respondenternas attityder och beteenden i relation till influencers och influencer marketing, inte påverkas av respondenternas intresse för influencers och deras aktivitetsgrader på Instagram. / The purpose of this study is to analyse how customers' attitudes and behaviours towards influencers and influencer marketing are affected by their perceptions of influencers and influencer marketing. The study focuses on customers' attitudes and behaviours in relation to influencers and influencer marketing in terms of value co-creation, trust, brand loyalty and customer engagement. We assume that this is affected by customers' interest in influencers and the extent to which they are active on social media. We alsocreated an analysis model, where we assume that the degree of customers’ interest in influencers and their degree of activity on Instagram influences their perceptions of influencers and influencer marketing. After that, we assume that this affects their attitudes and behaviours in relation to influencers and influencer marketing in terms of value co-creation, trust, brand loyalty and customer engagement. Based on this purpose and analysis model, a strategic sample was made, that consisted of eight respondents, where we chose to begin from respondents who had a more or less interest in influencers and were very active or relatively active on Instagram. In this way, we created four different cases, where we conducted semistructured in-depth interviews with all respondents. The first case is characterised by respondents who at the time of the interviews, had a less interest in influencers and also were less active on Instagram. In the second case, the respondents had a more significant interest in influencers, but at the same time, theserespondents were less active on Instagram. The respondents in the third case were characterised as less interested in influencers but were instead more active on Instagram. The fourth case is characterised by respondents who were more interested in influencers and also were more active on Instagram. The analysis results show that there is a positive connection between the respondents 'perceptions about influencers and influencer marketing and the respondents' attitudes and behaviours in relation to influencers and influencer marketing. The analysis model can, therefore, not be confirmed. The reason for this is due to the analysis, that shows that the respondents' perceptions of influencers and influencer marketing, as well as the respondents' attitudes and behaviours in relation to influencers and influencer marketing, are not affected by the respondents' interest in influencers and how active they are onInstagram.

籃球場上背後妙傳常是得分的關鍵，那種流暢的默契也是所有團隊協作者夢寐以求的境界。這種默契絕非一蹴可幾，而是有賴團隊成員透過持續互動而共同培養出來的；有默契的成員以類似的方式解讀任務環境且彼此了解，基於這種共通理解，團隊成員不須外顯的溝通就能精準預測夥伴下一步的行動，藉此做出相容互補的行為。如此透過成員互動培養出來的共通理解即團隊共享心智模式(team mental model, TMM)。 TMM過往在球隊、飛航、航管、作戰等行動團隊方面有紮實的研究，卻鮮少成功應用在以整合不同知識為目標的團隊上，這在跨領域協作越來越重要的趨勢下是很可惜的。本研究即在延伸TMM對話田野的呼籲下，探索跨領域團隊形成TMM的歷程。 研究採單一個案研究法，透過半開放式訪談，和專案成員共同回溯專案二十二個月過程中的事件，以及互動過程中的心境。彙整訪談逐字稿以重建專案歷程後，本研究得到以下結論： 一、跨領域專案團隊有一先行者，先行者心中的初始構想形成團隊發展TMM的基本方向。 二、一構想成為TMM成分，是該構想從「出現為議題」，轉變成「隱藏為前提」的過程。 三、成為TMM成分的構想以專案團隊特有的術語呈現在日常討論或行動中。 四、被團隊捨棄的和被接受的構想都是TMM的成分，影響團隊後續的討論和行動。 五、TMM是以核心/中介/周邊順序疊層起來的共形結構，核心TMM相對穩定，並透過中介TMM界定各成員/次團隊的介接規則，各成員/次團隊據以發展周邊TMM。 六、在核心/中介/周邊結構TMM下，成員共享的知識有些相同，有些重疊，也有些互補分布在不同成員間，卻不致彼此衝突或背離整體任務目標。 七、跨領域專案團隊是先就任務模式培養共通理解，然後據以發展協調模式。 在理論方面，本研究放鬆了過往TMM研究的外部預設最佳解、任務目標明確、單一線性收斂、成員均質等研究預設，重新檢視TMM跨越個人和團隊層次動態循環發展的歷程，並且提出從團隊互動層次掌握TMM的方法，促進TMM研究與跨領域團隊之間的相互滋養。 在實務方面，本研究指出跨領域專案團隊形成TMM的關鍵角色之功能和管理重點，也提供管理者根據「議題、前提、術語」的表徵，診斷跨領域專案團隊之TMM發展狀態，以及導引團隊朝向收斂效率還是發散創意的方法。 / This dissertation explored the developmental process of team mental model (TMM) in an interdisciplinary project team. TMM has been recognized as one of the most relevant constructs in collective cognitive and team learning. Prior researches acknowledged the contribution of TMM to team performance; teams with better TMM perform better. Limited empirical TMM researches were focused on action teams working on structured tasks like PC-based command and control simulations, cockpits, air traffic control towers, or military missions. Disagreed results emerged in teams dealing with knowledge integration however. This student attributed said discrpancy to some presumptions due to traditonal TMM researches. The objective of this research was to investigate how TMM is developed with those presumptions lifted. This study used a single case approach. In this interdisciplinary project, artists and engineers alien to each other were recruited to build a mechanical flower in twenty two months. Team members were interviewed to rebuild the process from which following findings were inferred in a team that requires knowledge integration: 1. A project initiator inherent to an interdisciplinary team substantially defines the initializing vector of the TMM. 2. The process by which a proposal becomes part of the TMM can be operationalized as a role transition of that proposal from a theme to a premise in the team. Each TMM ingredient is characterized as a team-specific jargon. 3. Proposals accepted and rejected by the team both constitute the TMM and influence the following development. 4. The TMM is developed as a layered conformal structure. More stable and shared by all members, the core TMM is interfaced by the intermediary TMM to the peripheral TMM. The peripheral TMM is shared only by subgroup members. With such a structure, decisions and actions are locally performed without departing from the core TMM. This research contributed to the TMM community by explicating the complex process and contents of the TMM developed in a cocreating team. The goal as well as the strategy was negotiated and cocreated by team members along their way to the end. Thus, both the research method and the findings of this study paved a way to facilitate cross fertilizing between TMM researchers and interdisciplinary fields. This research also provided interdisciplinary team leaders with tools to deploy key members, to diagnose the TMM development, and to balance the team between inertia and momentum. Finally, research limitations and future research suggestions are discussed.

La lecture est fréquemment associée dans la modernité à un exercice de l’esprit vers l’acquisition des informations et de savoir. Cette façon de concevoir l’acte de lire comme une action centrée majoritairement sur le mental, toutefois, cache une tradition de lecture amplement corporelle pratiquée entre la basse Antiquité et la fin de la période médiévale. Cette thèse s’occupe d’examiner alors une rupture historique entre corps et lecture, un processus qui sous-tend l’avènement de la façon moderne de lire, c’est-à-dire d’un modèle qui est enraciné dans la vision et dans les fonctions intellectuelles. Ce travail s’appuie sur les études des théoriciens de l’histoire de la lecture, ainsi que sur une ample réflexion sur la sagesse émanée du corps dans le but de récupérer une lecture associée à la pratique synesthésique. Pour accomplir cette tâche, l’on cherche à l’intégration de perspectives historique, analytique et pratique pour discuter et mettre en action une lecture de teneur corporelle. Ceci implique une pratique qui entre aussi dans la dynamique de la thèse. Ainsi, on part de l’analyse de la Poésie Concrète majoritairement brésilienne pour atteindre à deux objectifs à la fois : tout d’abord, on caractérise ce mouvement poétique qui est une référence dans le contexte de la poésie visuelle, ce qui corroborait à l’importance de la vue dans le contexte de l’histoire de la lecture. D’un autre point de vue, le travail de cette thèse avec la Poésie Concrète rend tangible aussi la démonstration d’une force corporelle dans la lecture en action qu’on y apporte. Ainsi, comptant sur une approche de lecture qui est aussi pratique, la thèse vise à démontrer qu’il y a une implication inexorable du corps dans l’acte de lire. / Reading is frequently associated in modernity with a mental practice seeking to acquire knowledge and information. Nevertheless, this way of conceiving reading as an act focused mainly on intellectuality conceals a vast tradition of bodily reading practiced from late Antiquity up to the end of the medieval period. This dissertation thus aims to examine the historical rupture between the body and the reading process underlying the emergence of our modern way of reading, which emphasizes the sense of sight and purely intellectual functions. This research is grounded on theoretical studies of the history of reading, as well as on a broad reflection on knowledge emanating from the body, and thus proposes recovering a reading model associated with synesthetic practice. To accomplish this task, this study seeks to integrate historical, analytical and practical perspectives as a way to discuss and enact a reading method conscious of the body's existence; the role of the body in the act of reading is part and parcel of the dissertation’s dynamic. The analysis of Brazilian Concrete Poetry allows for achieving two objectives at once: first, a characterization of this poetic movement, considered exemplary of visual poetry, corroborates the singular importance of sight in the history of reading in modernity. In addition, however, working with the Concrete Poetry offers a tangible demonstration of the body’s force in the context of interactive reading. In other words, in endorsing an understanding of reading based on practice, the dissertation strives to show how the act of reading implies the irrepressible presence of the body.