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Since its commencement, the radio industry has been facing challenges from new media such as TV and later, the Internet. Nowadays, radio is widely regarded as a traditional medium that is fading away. However, the audio-oriented media feature of radio endows itself with a unique niche that could not be replaced by other video media. That is why radio advertisements are especially favored by advertisers. This research applies the Elaboration Likelihood Model (ELM) to radio advertising research, aiming to deliberate the persuasion effect of radio advertisements, which would be one of the few advertising-related studies in our country recently. This research utilizes the experimental method, a 2 (strong or weak argument quality) by 2 (reliable or attractive communicator quality) between-subject factorial design. 160 participants were randomly assigned to 4 experimental conditions, each with different stimulus of experimental ads. In addition, this study considers the degree of involvement with the advertised product as the mediating variable. In this research, the results shows that high-involvement subjects are mainly influenced by the argument quality in the radio ads. When high-involvement subjects are exposed to ads with strong argument quality, better evaluations on the ads , brands, credibility and cognition are generated. In addition, in the research both high-involvement or low-involvement subjects are not obviously influenced by communicator quality factors. However, if the advertisement takes an approach combining strong argument quality with a reliable communicator, high-involvement subjects would generate better attitudinal evaluations on the ads and brands. It is interesting that the advertisement shows an attractive female, the males would generate higher evaluation on brands attitude, credibility, behavior intention about this advertisement.

Vi har utvärderat IMIS med hjälp av användbarhetstester tillsammans med hemtjänstpersonal verksamma på fältet. Målet med utvärderingen har varit att redovisa eventuella problem av användbarhetskaraktär och utifrån dessa ge förslag på förbättringar inför en vidareutveckling av systemet. Syftet med vårt arbete har varit att bidra med ökad kunskap när det gäller användbarheten för IT-verktyg inom hemtjänsten. IMIS (Integrated Mobile Information System) är ett interaktivt informationssystem, som studenter från IT-programmet vid Blekinge Tekniska högskola har utvecklat. Systemet är en prototyp ämnad att utvecklas vidare för bruk inom hemtjänsten. Det är tänkt att fungera som ett hjälpmedel för att underlätta samordning och kommunikation mellan vårdpersonal, göra information om vårdtagarna lättillgänglig för vårdgivarna, samt kunna ge en helhetsbild av vårdtagarna och deras personliga nätverk. Hemtjänst innebär att den som inte kan klara sig på egen hand på grund av sjukdom, handikapp eller åldersförändringar kan få hjälp i det egna hemmet med bl.a. städning och personlig omvårdnad av kommunalt anställda vårdbiträden. De senaste 20 åren har datoriseringen ökat markant och persondatorer har numera blivit en förbrukningsvara för en stor del av befolkningen. Nya produkter och system ställer dock ofta till med problem för användarna eftersom de inte alltid är anpassade till de tilltänkta användarnas färdigheter och behov. Mobila kommunikationslösningar inom hemtjänsten är ett relativt nytt koncept. Det unika med dessa lösningar är att de i första hand riktar sig till de som arbetar ute hos vårdtagarna. Från en communicator, som är en kombinerad trådlös telefon och handdator, kopplar personalen upp sig mot Internet där alla med behörighet kan ta del av informationen i samma stund som den skrivs, var de än befinner sig. Användbarhet kan definieras och göras mätbart på många olika sätt. Vi har valt att utgå från den internationella standarden för användbarhet ISO 9241-11, där vi fokuserar på ändamålsenlighet och tillfredsställelse. För att genomföra våra tester har vi använt metoden kooperativ utvärdering som är en vidareutveckling av metoden thinking-aloud. Metoden går i korta drag ut på att användare kommenterar högt under tiden de arbetar med uppgifter. Det är en empirisk och formativ utvärderingsmetod av mindre formell karaktär där observatören deltar i utvärderingen. Vi har även använt frågeformulär både före, under och efter de praktiska testerna. Testerna genomfördes tillsammans med sju fast anställda vårdbiträden inom hemtjänsten i Karlshamns kommun. De flesta av deltagarna hade ingen eller mycket liten datorvana. Alla testpersoner var dock positiva till systemet och ingen tyckte att systemet verkade speciellt svårt att använda. Efter att ha provat verktyget, tyckte de flesta att det var lättare än de hade fått intryck av från början. Sex av deltagarna trodde att de kunde ha nytta av de funktioner de hade fått prova på i arbetet, och de skulle även rekommendera att kommunen köpte in systemet till hemtjänsten. Alla tyckte att systemet var tilltalande och effektivt. Endast tre av deltagarna klarade av alla uppgifterna inom utsatt tid. Dessa tre hade alla lite eller medel datorvana. Det största problemet relaterat till systemet var deltagarnas förvirring i samband med att huvudfönstret inte laddades om när de klickade på en länk i menyn, vilket innebar att innehåll i huvudfönster och meny inte alltid stämde överens. Tillsammans med de teoretiska studierna har användbarhetstesterna gett oss ökad insikt om användbarheten för IT-verktyg inom hemtjänsten. / irene.alpadie@karlshamn.mail.telia.com

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<p>The purpose of this paper is to examine the correlation between hotels, their brands and the frontline staff within the industry. A competitive, international environment characterizes today´s hotel industry where brands are one of the strongest sources for a successful position amongst competitors. In the brand delivery, the front line staff is of utmost importance since they in many ways incorporate the brand values and the projected identity of the hotel. Hotels can use a variety of ways to communicate the brands identity to the front line staff in order to create the desired brand behavior, some more effective than others. At the same time the Swedish hotel industry, as many other, is characterized by a high percentage of staff turnovers. This is caused by the fact that part time or seasonal front line employees staff much of the hotels. This creates a possible tension since those delivering the service often are staff with limited brand awareness while at the same time the hotels are dependent of a constant brand delivery to create a sustainable brand image.</p><p>The study has been made through a qualitative approach and as a case study of a representative part of the Swedish hotel industry. We have conducted 7 interviews with various people, all working in management at different hotels. Research findings show that while there is an understanding of the front line staffs part in brand communication, the implementation phase is troublesome. In order for the staff to communicate the hotel brand true to the hotels proposed brand identity there is a need for a symbiotic relationship between the hotels management and the front line staff. A model for this relationship is therefore proposed by us.</p>

Syftet med studien var att undersöka hur två av chefens ledarskapsförmågor (kommunikationskompetens och förmåga att motivera) predicerar medarbetarnas arbetstillfredsställelse. Studien genomfördes utifrån en nätbaserad enkät på ett företag inom försäkringsbranschen. Totalt 74 respondenter deltog i studien. Mätinstrumenten som användes var Minnesota Satisfaction Questionnaire (MSQ), Communicator Competence Questionnaire och Motivating Language Scale. En multipel regressionsanalys visade att chefens kommunikationskompetens predicerar medarbetarnas arbetstillfredsställelse i högst grad och att chefens förmåga att motivera inte visades predicera medarbetarnas arbetstillfredsställelse. / Title: The manager's leadership skills and its impact on employees' job satisfaction. The purpose of the study was to investigate how two of the managerial leadership skills (communicator competence and ability to motivate) predicts the employees' job satisfaction. The study was conducted on the basis of a web-based survey of an insurance company. A total of 74 respondents participated in the study. The measuring instruments that were used for the study were Minnesota Satisfaction Questionnaire (MSQ), Communicator Competence Questionnaire and Motivating Language Scale. A multiple regression analysis showed that the manager's communicator competence predicts the employee's job satisfaction to the fullest extent and the manager's ability to motivate was shown not to predict the employee's job satisfaction.

Denna studie undersöker hur svenska universitet argumenterar för sina respektive medie- och kommunikationsvetenskapliga utbildningar, liksom vilken bild universiteten ger av kommunikatörsyrket utifrån detta. Mer specifikt studeras argumentationen och de retoriska resurserna i programbeskrivningarna på två olika universitets webbplatser. Syftet med studien är att undersöka och redogöra för de två valda universitetens sätt att uttrycka sig om kommunikatörsyrket - detta för att identifiera eventuella likheter och skillnader som kan påverka kommunikatörers yrkesidentitet. För att göra detta använder vi oss av kvalitativ textanalys och analyserar webbtexterna retoriskt. På så sätt kan vi bryta ner texten och hitta underliggande budskap. De teorier som används i studien rör yrkesidentitet och tillhörighet. Resultatet visar att de två valda universiteten har olika fokus i sina texter - det ena med huvudfokus på att den som utbildar sig till kommunikatör kan förändra världen och det andra med huvudfokus att den som utbildar sig till kommunikatör kan få jobb i en växande bransch. / The intention of the following study is to examine how Swedish universities supply potential students with information about their media and communication program. Furthermore, we are interested in how the universities describe the career opportunities that these programs give access to. More specifically, we study two different universities and their use of rhetorical resources to attract students. The purpose of the study is to bring attention to how universities express themselves regarding the role of the communicator. The aim is to identify differences and similarities in the descriptions of the role as a communicator, and how they may cause a shattered picture of the profession– which is the struggle this study is based on. We use a qualitative text analysis and analyse the web texts with rhetorical terms. By doing this, we are able to find underlying messages in the texts. The theories we use concern professional identity and belonging. Conclusions from this study shows that the two examined universities supply the student with different perspectives. One of them can be shortly described as “study media and communication – change the world”, while the other one highlights “study media and communication – become employed”.

AbstractAuthor: Sofie JakobssonCourse: Media and Communication Studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPeriod: Spring 2012Key words: Job ads, Professional Communicator, Public Relations Officer, Trait Theory, Five Factor Theory, Big Five, personal traits, work tasks.Title: The Independent Specialist. A study of requested personal types in Professional Communicators.Number of pages: 35Purpose/ Aim: The study aims to evaluate what kind of personality type that would make a good fit for a Professional Communicator. The study examines personal traits and work tasks that are presented in job ads for Professional Communicators in Sweden today. From this material the author wants to calculate what kind of personal type that characterize the profession with the help of the Big Five theory.Material/ Method: Quantitative research method based on job ads.Main results: The study shows that personal traits that employers look for in Professional Communicators today are mainly traits from the Conscientiousness group with characteristics such as independent, structured and planning. The second biggest personality group is Extraversion where personal traits like driving, outgoing and social were put. The results also indicate that the professional should enjoy working independently but also be able to cooperate with other people. A big part of the profession involves tasks which are of a producing nature which indicates that a talent or personality that fits for that kind of tasks is to prefer.

The purpose of this paper is to examine the correlation between hotels, their brands and the frontline staff within the industry. A competitive, international environment characterizes today´s hotel industry where brands are one of the strongest sources for a successful position amongst competitors. In the brand delivery, the front line staff is of utmost importance since they in many ways incorporate the brand values and the projected identity of the hotel. Hotels can use a variety of ways to communicate the brands identity to the front line staff in order to create the desired brand behavior, some more effective than others. At the same time the Swedish hotel industry, as many other, is characterized by a high percentage of staff turnovers. This is caused by the fact that part time or seasonal front line employees staff much of the hotels. This creates a possible tension since those delivering the service often are staff with limited brand awareness while at the same time the hotels are dependent of a constant brand delivery to create a sustainable brand image. The study has been made through a qualitative approach and as a case study of a representative part of the Swedish hotel industry. We have conducted 7 interviews with various people, all working in management at different hotels. Research findings show that while there is an understanding of the front line staffs part in brand communication, the implementation phase is troublesome. In order for the staff to communicate the hotel brand true to the hotels proposed brand identity there is a need for a symbiotic relationship between the hotels management and the front line staff. A model for this relationship is therefore proposed by us.

Propose/Aim: The aim of this thesis is to examine the professional role of the Community Manager working for gaming companies. The thesis will examine which background and previous experience a Community Manager should have and the tasks included in the assignment to see how this new role can contribute to the development of gaming companies. Material/Method: The method used in this study is of a qualitative character. The data has been gathered through e-mail interviews with five people working as Community Managers in the gaming business and in addition, through a textual analysis of five job advertisements. The results were analyzed on the basis of carefully selected theories in the field of strategic communication. Main results: The main result of this study is that the Community Manager's most important task is to act as a link between the players and the game developers by communicating with both sides. The Community Manager can receive important feedback from the players which can contribute to the game development.