Within the last three decades, contemporary North America came to reinvent a socially focused genre of literary personal narratives. These new editorial and writing projects, published in the form of collections of personal narratives, emerged as a tool for the socially voiceless to secure some measure of agency in their contemporary social and cultural situation. Projects such as the Freedom Writers’ Diary or volumes of the Voice of Witness book series fit in the process that is currently labeled social empowerment. Witnesses express a deep urge to share their story in the hope to denounce their experience of an enduring social injustice. The written word, primary a means for self-disclosure, serves to exorcise the suffering associated to this specific predicament. The narrators engage in a powerful self-investigative gesture oriented towards resilience and renewed enfranchisement in regaining control over their life and environment. At the moment of publication, however, these testimonies come to be validated as authentic examples of the injustices they disclose. These examples serve an educational purpose: raising the audience’s awareness and opening deliberative fora for these issues to be discussed and for solutions to be hammered out and eventually implemented. <p>The purpose of this dissertation is to propose a theoretical model for the subgenre of testimonials of social empowerment. With the concept of empowerment as groundwork, the model develops a textual approach framed in a psychosocial structure. I argue that testimonials may be described as examples of Jürgen Habermas’s communicative action. As speech acts aimed at reaching understanding, testimonials capitalize both on the binding and bonding aspects of illocutionary force in the hope to secure with their audience an ongoing dialogue over issues of social justice. The volumes, as unofficial public spheres, mobilize the normative and practical dynamics at work in social movements. These dynamics express as two narrative guiding threads: an aesthetic based on impact, and an ethics based on responsibility. The texts’ aesthetic develops a form of perlocutionary realism instantiating a sense of authenticity and sincerity embodied in the narrators’ voices. The resulting impact is coupled to moral concerns based on a polysemic understanding of social responsibility, on which narrators seek to build their narratives’ ethical potential. A series of case studies allowed to demonstrate that both narrative threads are realized as an appropriation of four paradigmatic forms of rhetorical ethos, each based on a specific realm of the social world: intimacy, justice, spirituality and activism.<p> / Doctorat en Langues et lettres / info:eu-repo/semantics/nonPublished

"Maschinenphilologie" – das heißt: Fahndung nach dem Subjekt der Philologie. Literaturarchive, Textkritiken und Digital Humanities sind heute Schauplätze digitaler Medien, die nicht nur den passiven Gegenstand, sondern das methodische Werkzeug von Philologie abgeben. Ihre Wirkmacht nötigt zur Frage, wie eine bestimmte Maschinengattung die Prämissen, Praktiken und Institutionen dieses seit 1800 humanistisch geprägten Wissenschaftsfeldes affiziert. Und damit auch seinen geschichtsträchtigen Subjektbegriff: Denn wo nicht mehr nur oder primär Menschen, sondern auch ihr maschinelles Andere schreibt, liest, archiviert und ediert, ist die Logosliebe, mit N. Katherine Hayles zu sprechen, längst posthumanistisch geworden. Grund genug, dieses Beziehungsgeflecht von Menschen und Medien noch einmal abseits von allen Humanexzeptionalismen zu denken: Philologie am heutigen Tag ist immer auch Maschinenphilologie. / This dissertation is in pursuit of the elusive agent of philology. Be it literary archives which curate digital remains, textual criticism which processes computer software, or the Digital Humanities as an alleged new paradigm of humanities, digital media poses particular challenges for philology today—not only as an object of study, but also as a methodological tool. "Machine Philology" confronts these challenges, asking more generally how a particular type of machinery affects the premises, practices, and institutions of a scientific field informed by traditional humanism. Central to the project is an inquiry into the notion of subjectivity. For, where not only human beings, but also their machinic Other, reads, writes, archives, and edits, it is to be argued that philology has—following N. Katherine Hayles—become posthumanistic. The dissertation uses this as an opportunity for a fundamental reconsideration of the entangled network of human beings and media that philology can be described as, evacuated of any human-exceptionalism: Philology today is machine philology.

Цель магистерской диссертации заключается в выявлении редакторских маркетинговых стратегий наполнения университетских корпоративных СМИ с последующим составлением рекомендаций. Редакторский подход к изучению проблем функционирования корпоративной прессы и, прежде всего, создания качественного контента определяет новизну исследования. Работа проведена на примере русскоязычного и испаноязычного изданий, что обусловило введение в научный оборот нового корпуса текстов и позволило определить эффективные стратегии формирования материалов корпоративного издания в разных лингвокульутрах. В исследовании на разных этапах был использован следующий материал. Для понимания процесса и тенденций моделирования коммуникативных стратегий и тактик в вузовских, российских и зарубежных СМИ методом сплошной выборки было проанализировано свыше 1500 текстов разных жанров из газет «Уральский федеральный» и «Gaceta UNAM» из 80 номеров за 2016–2018 г. Для уточнения портрета аудитории был проведен опрос, результатами которого стали 438 реакций 100 респондентов. Также материалом для исследования послужило свыше 1500 структурных элементов (заголовочный комплекс, концовки) журналистских материалов газет «Уральский федеральный» и «Gaceta UNAM» для анализа архитектоники СМИ. Магистерская диссертация состоит из введения, двух глав, заключения и библиографического списка. В первой главе рассматривается место корпоративных СМИ в системе инструментов брендирования и продвижения вуза, теоретические подходы изучения аудитории СМИ, в частности, через результаты опроса раскрывается образ целевого читателя университетской газеты «Уральский федеральный». Его основные характеристики были распределены в четыре обобщающие группы по степени важности для участников социологического опроса. Во второй главе представлен анализ коммуникативной, тематической и структурно-содержательной стратегий формирования контента корпоративных университетских изданий. В процессе исследования было выделено две доминирующих коммуникативных стратегии «свой круг» и «апелляции к ценностям», которые были подразделены на тактики. И газета «Уральский федеральный», и «Gaceta UNAM» стремятся к позитивной самопрезентации. К общим относятся тактики «свой-чужой», «территориального признака», «аббревиации», «кооперации», у которых, однако, иногда может быть разная подача в зависимости от издания. Например, «Уральский федеральный» описывает своего через местоимение мы, а «Gaceta UNAM» характеризует других. То же касается и импликатур, которые в газете «Уральский федеральный» отталкивают читателя от чужих, а в газете «Gaceta UNAM» привлекают к своим. «Gaceta UNAM» обладает индивидуальными тактиками, отличающими ее от газеты «Уральский федеральный». К ним относятся тактика формирования активной гражданской позиции и тактика постановки гендерного вопроса. Таким образом, мексиканский университет стремится объединить аудиторию еще и рассматриваемым кругом тем. Проведенный анализ заголовочного комплекса в газетах «Уральский федеральный» и «Gaceta UNAM» позволяет судить о наличии четырех характерных элементах: заголовки, подзаголовки (надзаголовки), вставки, рубрики. Газета УрФУ стремится к сочетанию информативных и эмотивных составляющих заголовочной системы, использует в качестве наименований цитаты, вопросы, а также иллюстративные и оценочные высказывания. Газета UNAM избегает использования экспрессивных заголовков, из чего становится видно редакторскую политику, а именно стремление позиционировать СМИ как деловое издание, представляющее аналитические материалы. Концовки текстов поддерживают заданный тон изложения. У материалов UNAM всегда есть подведение итогов, финальное мнение и оценка. А в «Уральском федеральном» частотна концовка-напоминание, а также концовка-отсылка к информации на других ресурсах. В проведенном исследовании также предложен общий алгоритм работы современного редактора над материалами вузовских медиа и индивидуальные рекомендации для каждой рассматриваемых газет. / The purpose of the master's thesis is to identify editorial marketing strategies for filling the University corporate media, followed by recommendations. The editorial approach to the study of the problems of the corporate press functioning, and, above all, the creation of high-quality content, determines the novelty of the research. The work is carried out on the example of Russian and Spanish-language publications, which led to the introduction of a new set of texts into scientific usage and allowed to determine effective strategies for the formation of corporate publications in different linguocultures. The following material was used in the study at different stages. To understand the process and trends of modeling communicative strategies and tactics in higher education Russian and foreign mass media, by the method of continuous sampling over 1,500 texts of different genres from the Newspapers «Ural Federal» and «Gaceta UNAM» of 80 numbers for 2016-2018 were analyzed. For determining the profile of a typical student of the Ural Federal University a survey has conducted, the results of which were 438 responses of 100 respondents. More than 1500 structural elements (headline complex, endings) of journalistic materials of the newspapers «Ural Federal» and «Gaceta UNAM» for the analysis of architectonics of mass media also served as a material for research. The master's thesis consists of an introduction, two chapters, conclusion and bibliography. The first chapter displays the place of corporate media in the system of branding tools and promotion of the University, theoretical approaches to the study of the media audience, in particular, through the results of the survey reveals the image of the target reader of the University newspaper «Ural Federal». Its main characteristics were divided into four generalizing groups according to the degree of importance for the participants of the sociological survey. The readers of the University media consider the communicative and cognitive needs to be fundamental for a typical student, therefore, the speech impact will be effective and communication successful if the corporate media will take into account certain interests during preparation of the materials. The second chapter represents an analysis of communicative, topical, structural and content strategies of corporate University publications, as well as a general algorithm of the modern editor's work on the materials of University media and individual recommendations for each of the examined newspaper. In the process of the research two dominant communicative strategies “the circle” and “appeal to values” were identified and subdivided on tactics. Both the the corporate newspaper of the Ural Federal University («Ural Federal») and the National Autonomous University of Mexico («Gaceta UNAM») crave for positive self-presentation. The common tactics include “friend-stranger”, “territorial attribute”, “abbreviation”, “cooperation”, which, however, can sometimes have a different presentation depending on the publication. For instance, the “Ural Federal” describes us through a pronoun we, and “Gaceta UNAM” characterizes others. The same applies to implicatures, which in the newspaper "Ural Federal" repel the reader from others, and in the newspaper "Gaceta UNAM" attract to theirs. «Gaceta UNAM» has individual tactics that distinguish it from the Ural Federal newspaper. These include the tactics of forming an active citizenship and the tactics of raising the gender issue. Thus, the University of Mexico seeks to unite the audience with the range of topics covered. The analysis of the headline complex in «Ural Federal» and «Gaceta UNAM» newspapers makes it possible to judge about the presence of four characteristic groups of elements: headings, subheadings (overheads), insertions, headings. UrFU newspaper strive to the combination of informative and emotive components of the heading system and uses quotations, questions, illustrative and evaluative statements as titles. UNAM newspaper avoids the use of expressive headlines, from which it becomes apparent editorial policy, namely the desire to position the media as a business media presenting analytical materials. The endings of the texts maintain a given tone of presentation. UNAM materials always have a summary, final opinion and evaluation. And in «Ural Federal» ending reminder, as well as ending, sending information to other resources, can be encountered frequency. The study also proposed a general algorithm for the work of a modern editor on the university media materials and the individual recommendations for each of the newspapers, which were taken into consideration.

Submitted by Maike Costa (maiksebas@gmail.com) on 2016-07-20T11:32:37Z No. of bitstreams: 1 arquivo total.pdf: 17599967 bytes, checksum: cb2c0f5624933bb75b6adac7eb251e41 (MD5) / Made available in DSpace on 2016-07-20T11:32:37Z (GMT). No. of bitstreams: 1 arquivo total.pdf: 17599967 bytes, checksum: cb2c0f5624933bb75b6adac7eb251e41 (MD5) Previous issue date: 2015-08-28 / In order to building a spoken or written text, regardless of gender that it is being carried out, the speaker uses linguistic features such as semantic-argumentative strategies intending to guide the interlocutor to certain conclusions. The modalization and polyphony, accordingly, are phenomena that allow the speaker to leave printed his subjectivity in the content of the statements, while acting according to his interlocutor. Focusing in these discussions, this investigation aims to show that modalization and polyphony reveal, linguistically, subjectivity in the digest genre, acting therefore as argumentation features. It is a qualitative research, descriptive and interpretative, which adopts the theoretical and methodological principles of Argumentative Semantics. The corpus consists of ten digests collected in six editions of the Jornal de Resenhas, of the Discurso Editorial, ISSN 1984-6282, published in 2009, 2010 and 2012. The theoretical discussions concerning the Argumentation Theory of Language have based in Ducrot (1994, 1987, 1988), Espíndola (2004), Nascimento (2005, 2009), Koch (2006a, 2006b) and others arguing about the theory approach. The modalization is discussed under the postulates of Castilho and Castilho (1993), Koch (2006b), Cervoni (1989), Nascimento (2009), Neves (2011a), Palmer (2011) and García Negroni (2011). Besides, it was used as theoretical basis, Foucault (2011), Bakhtin (2010a, 2010b), Marcuschi (2008) and others to the formulations about the digest genre. The analysis reveals that digesters use modalization and the polyphony of speakers as phenomena that ultimately report the speakers‟ subjectivity in relation to the view of the voices of other speakers, that is, as a discursive strategy that guides the way the text of the digest should be read. Thus, the gender digest is defined as a place of interaction of voices and subjective impressions through which the speaker summarizes praises, criticizes and evaluates the most diverse academic intellectual productions. / Pour construire un texte parlé ou écrit, indépendamment du genre qui réalise, le locuteur utilise des fonctionnalités linguistiques comme les stratégies sémantiques argumentatif afin de guider les appelants à certaines conclusions. La modalisation et la polyphonie, en conséquence, sont des phénomènes qui permettent au locuteur laisser imprimé sa subjectivité dans le contenu des déclarations, tout en agissant en fonction de son interlocuteur. Avec l'accent dans ces discussions, cette recherche vise à ètidier les annonceurs de modalité et de la polyphonie, comme des phénomènes qui révèlent, linguistiquement, la subjectivité dans le genre compte-rendu, s‟agissant, de cette manière, comme des marques d'argumentation. Il est une recherche qualitative, descriptive et interprétative, qui adopte les principes théoriques et méthodologiques de la sémantique argumentative. Le corpus se compose de dix comptes-rendus dans six éditions du Jornal de Resenhas, imprimés par Discurso Editorial, ISSN 1984-6282, publiés en 2009, 2010 et 2012. Pour les discussions théoriques en concernant a la Théorie de L'argumentation de la Langue, nous fundamentons-nous en Ducrot (1994, 1987, 1988), Espíndola (2004), Nascimento (2005, 2009), Koch (2006a, 2006b) et d'autres qui discutent à propos de l'approche de la théorie. La modalisation est discuté sous les postulats de Castilho et Castilho (1993), Koch (2006b), Cervoni (1989), Nascimeto (2009), Neves (2011a), Palmer (2011) et García Negroni (2011). Et on utilise encore comme une base théorique, Foucault (2011), Bakhtin (2010a, 2010b), Marcuschi (2008) et d'autres pour les formulations sur la révision de genre. L'analyse révèle que les examinateurs utilisent la modalisation et la polyphonie des haut-parleurs comme des phénomènes qui relèvent finalement la subjectivité des intervenants des examens par rapport à la vue de la voix des autres orateurs, qui est, comme une stratégie qui guide discoursivement le chemin du texte de comme l'avis doit être lu. Le genre compte-rendu, dans cette recherche est considérée comme un lieu d'interaction des voix et impressions subjectives ainsi à travers laquelle l'orateur résume louanges, critique et évalue plus diverses productions intellectuelles academiques. / Ao construir um texto falado ou escrito, independente do gênero que o realize, o locutor se utiliza de recursos linguísticos como estratégias semântico-argumentativas com a finalidade de orientar o interlocutor para determinadas conclusões. A modalização e a polifonia, nesse sentido, são fenômenos que possibilitam ao locutor deixar impressa a sua subjetividade no conteúdo dos enunciados, ao mesmo tempo em que age em função de seu interlocutor. Com o foco nessa discussão, esta pesquisa objetiva investigar a modalização e a polifonia de locutores como fenômenos que revelam, linguisticamente, a subjetividade no gênero resenha acadêmico-científica, funcionando, portanto, como marcas de argumentação. Trata-se de uma investigação qualitativa, de caráter descritivo e interpretativista, que adota os princípios teórico-metodológicos da Semântica Argumentativa. O corpus é constituído de dez resenhas, coletadas em seis edições do Jornal de Resenhas, da Discurso Editorial, ISSN 1984-6282, publicadas nos anos de 2009, 2010 e 2012. Para as discussões teóricas concernentes à Teoria da Argumentação na Língua, embasamo-nos em Ducrot (1994, 1987, 1988), Espíndola (2004), Nascimento (2005, 2009), Koch (2006a, 2006b) entre outros que discutem a respeito da teoria em abordagem. A modalização é discutida sob os postulados de Castilho e Castilho (1993), Koch (2006b), Cervoni (1989), Nascimento (2009), Neves (2011a), Palmer (2011) e García Negroni (2011). Ainda servem de embasamento teórico, Foucault (2011), Bakhtin (2010a, 2010b), Marcuschi (2008) e outros, para as formulações acerca do gênero textual resenha. As análises revelam que os resenhistas utilizam a modalização e a polifonia de locutores como fenômenos que acabam por denunciar a subjetividade dos locutores das resenhas em relação ao ponto de vista das vozes de outros locutores, ou seja, como uma estratégia que orienta discursivamente a forma como o texto da resenha deve ser lido. O gênero resenha, nesta investigação, é visto como um lugar de interação de vozes e, portanto, de impressões subjetivas, através do qual o locutor resume, elogia, critica e avalia as mais diversas produções intelectuais acadêmicas.