Made available in DSpace on 2016-08-03T12:21:22Z (GMT). No. of bitstreams: 1 Marcospg1_123.pdf: 785611 bytes, checksum: 534010ca40b90532ae485e75e352397b (MD5) Previous issue date: 2011-04-04 / Women had an active and essential participation since the emergence of Pentecostal Movement for its consolidation. Nevertheless, Pentecostal Movement institutionalization began to segregate women, restricting her operations to subordinate ecclesiastical services. Women were relegated to oblivion. However, the hegemony of male power has not stopped the women to create their own networks of meaning in the Pentecostal churches, by the women's societies that works as territories for socialization and humanization, usually in situations of high social vulnerability. This research aims to visualize and discuss these social and meaning construction networks. The object of this research is micro-social networks composed and led by Pentecostal women. The research method used was the Oral History, which was very useful to understand, by interviews, how they constitute the webs, plots, interactions and networks through flow the solidarity among women and the legitimization of power that own Pentecostal women reach and enjoy in these micro-networks. We tried to let women speak for themselves. With time and the voice, the Pentecostal women! / Desde o surgimento do Movimento Pentecostal, mulheres tiveram participação ativa e fundamental para a consolidação do Movimento. Entretanto, com sua institucionalização, o Movimento Pentecostal passou a segregar as mulheres, restringindo sua atuação a funções eclesiais subalternas. Mulheres foram relegadas ao esquecimento. Contudo, a hegemonia do poder masculino não impediu que as mulheres criassem suas redes de sentido nas igrejas pentecostais, através de sociedades de mulheres que funcionam como espaços de socialização e humanização, geralmente em contextos de alta vulnerabilidade social. A presente pesquisa procura visibilizar e problematizar estas redes de socialização e de produção de sentido. O objeto de pesquisa são essas micro-redes sociais constituídas e lideradas por mulheres pentecostais. O método de pesquisa utilizado foi o da História Oral, o qual foi muito útil para compreender, através de depoimentos, como se formam as teias, tramas, interações e redes por onde flui a solidariedade entre as mulheres e a legitimação do poder que as próprias mulheres pentecostais alcançam e usufruem nessas micros-redes. Procurou-se deixar as mulheres falarem por si mesmas. Com a vez e a voz, as mulheres pentecostais!

This study addresses the Organizational Institutionalism and has as its object the micro business in Aracaju - SE in the area of complementary and alternative health. The institutionalization of organizations was analyzed from the viewpoint of its entrepreneurs, as well as the strategies of legitimation that influence the process. Regarding methodological aspects, the study is classified as exploratory, descriptive and qualitative; regarding the time dimension, the research is cross-sectional. Semi-structured interviews were applied to these entrepreneurs. The results revealed problems in conducting the companies institutionalization process, which may compromisetheir survival in the following years. According to Tolbert and Zucker s organizational model (1999), applied in this investigation, the organization institutionalization occurs through three phases: habitualization (pre-institutionalization), objectification(semi-institutionalization) and sedimentation (total institutionalization). The results showed that in most of the cases examined, the phase habitualizationhas been achieved. Concerning the stage of objectification, it is believed that companies surveyed still experience this phase, non-rationally, though. The institutional stage of sedimentation, on the other hand, was somehow impaired by groups of tough opponents and the backlog in the formal institutionalization of this sector. Thus, all companies surveyed can be framed in the semi-institutional stage; some of them still remained in the pre-institutional at the same time. It was also possible to observe the interference of positive legitimation strategies in institutionalization process. It was concluded that these strategies permeated all phases of the institutionalization process as suggested by the model used in the research. / O presente estudo aborda o Institucionalismo Organizacional e tem como objeto os micro negócios aracajuanos de saúde alternativa e complementar. Analisou-se a institucionalização sob a ótica dos seus empreendedores, assim como as estratégias de legitimação que condicionam o processo. Quanto aos aspectos metodológicos, o estudo é classificado como exploratório, descritivo, qualitativo; em relação à dimensão tempo, a pesquisa é de corte transversal. Na coleta de dados aplicaram-se entrevistas com roteiros semiestruturados aos empreendedores. Conforme modelo de Tolbert e Zucker (1999), utilizado no estudo, a institucionalização organizacional ocorre mediante três fases: habitualização (préinstitucionalização), objetivação (semi-institucionalização) e sedimentação (total institucionalização). Como resultados, revelaram-se problemas na condução do processo de institucionalização das empresas, o que pode comprometer a sobrevivência dessas pelos próximos anos. Destaca-se ainda que, na maioria dos casos investigados, a fase de habitualização foi concretizada. Quanto à fase de objetivação, acredita-se que as empresas inquiridas realmente vivenciam essa etapa, porém, de forma pouco racional. O estágio de sedimentação institucional, por sua vez, foi comprometido por grupos de opositores resistentes e pelas pendências no processo formal de institucionalização do setor estudado. De tudo, pontua-se que todas as empresas pesquisadas podem ser enquadradas no estágio semiinstitucional. Algumas delas, paralelamente, ainda permanecem no pré-institucional. Constataram-se também interferências positivas das estratégias de legitimação no processo de institucionalização das empresas analisadas, uma vez que tais estratégias permearam todas as fases do processo de institucionalização conforme sugere o modelo utilizado na pesquisa.

Submitted by Juliana Trad Verissimo (juliana.trad@gmail.com) on 2012-09-24T16:20:08Z No. of bitstreams: 1 DISSERTATION_JULIANA_VERISSIMO.pdf: 6958070 bytes, checksum: b8c2ba13a57f7e7c59bcc1d2b033be9c (MD5) / Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2012-09-24T16:24:14Z (GMT) No. of bitstreams: 1 DISSERTATION_JULIANA_VERISSIMO.pdf: 6958070 bytes, checksum: b8c2ba13a57f7e7c59bcc1d2b033be9c (MD5) / Made available in DSpace on 2012-09-24T16:47:56Z (GMT). No. of bitstreams: 1 DISSERTATION_JULIANA_VERISSIMO.pdf: 6958070 bytes, checksum: b8c2ba13a57f7e7c59bcc1d2b033be9c (MD5) Previous issue date: 2012-09-18 / In a dynamic and competitive global environment, many companies realize that continuous development and introduction of new products are key activities to their survival and growth. One of today’s biggest challenges to businesses involves knowing how to act in a world in which both the frame and the basis of competition are constantly changing, and where restructuring and portfolio shifting are central activities for capturing a fair share of global growth. Both the fast pace of technological innovation and the rising affluence of developing economies present businesses with risks and opportunities, and it is not only important that companies pay attention to the launch of top-notch products in developed markets, but also mandatory that they know how to launch old news to new markets. Using the Brazilian market as an example, this dissertation sought to study how multinational companies have been using advertising in the launch of new product categories and subcategories that are already sold elsewhere to new geographies. After reviewing the literature available, developing propositions, and evaluating those with the help of three case studies, it was possible to verify some linearity between the cases and the literature studied. These included the search for category legitimation preceding that of brand legitimation; the usage of expert sources to legitimate new categories; the usage of argument based appeals; and the advertising of more than one product feature per ad. Nevertheless, given some discrepancies noticeable between what was observed in Brazil and the literature consulted, it was also possible to verify that the way advertising cues are conducted in new geographies likewise depends on the competitive scenario faced, as well as on country specific economic and cultural variants. / Em um ambiente global dinâmico e competitivo, muitas empresas notam que constante desenvolvimento e lançamento de novos produtos são atividades-chave para seu crescimento e sobrevivência. Hoje, um dos maiores desafios enfrentados por tais empresas envolve saber como agir em um mundo em que tanto o escopo como a estrutura do ambiente competitivo estão em constante mudança, e em que reestruturações e mudanças de portfólio são centrais para as companhias que visam capitalizar com o crescimento global. Tanto o rápido ritmo de inovação tecnológica quando a crescente afluência de economias emergentes apresentam riscos e oportunidades para as empresas, o que torna importante não apenas que estas estejam atentas ao lançamento de produtos de última geração para mercados desenvolvidos: faz-se também necessário que saibam como lançar produtos antigos para novos mercados. Usando o mercado brasileiro como um exemplo, esta dissertação procurou estudar como multinacionais têm utilizado anúncios publicitários no lançamento, para novos mercados, de categorias e subcategorias de produtos já vendidas em outros países. Após uma revisão da literatura disponível, do desenvolvimento de proposições, e da avaliação destas através de três estudos de caso, foi possível verificar a existência de alguma linearidade entre os casos e a literatura estudada, incluindo: uma busca pela legitimação da categoria que precede àquela pela da marca; o uso de 'especialistas' para a legitimação da categoria; o uso de apelos baseados em argumentos; e a divulgação de mais de uma característica de produto por anúncio. No entanto, dadas algumas discrepâncias entre o que foi observado nos casos e aquilo descrito na literatura consultada, também foi possível verificar que a maneira como os anúncios são feitos em diferentes lugares depende igualmente do cenário competitivo enfrentado pela empresa, bem como de variantes econômicas e culturais específicas da localidade em questão.

Ce travail de recherche s’inscrit dans le cadre d’une thèse CIFRE et vise à comprendre les ressorts de légitimation et les stratégies communicationnelles sur la coopération décentralisée que peut mobiliser la région aquitaine afin de l’aider à favoriser un dialogue constructif entre l’institution publique, ses représentants politiques et les citoyens aquitains / This research, part of a CIFRE PhD program, aims to understand the ways of legitimation and communication strategies on decentralized cooperation that can mobilize the aquitaine region in order to help it to promote a cooperative dialogue between the institution public, political representatives and citizens of Aquitaine.

The purpose of this study is to examine the media coverage of a police shooting in Bagarmossen, Stockholm. According to the news the police claimed it was an act of self-defense as a man fired a gun at them which is why the man was shot to death, but a month later stated that the man had not even been armed. The following study seeks to analyze the differences and similarities between articles published before and after the modified information. It also examines social actors present and how the media portrays them. We applied discourse analysis on sixteen news articles to answer our research questions. The prominent differences we found were in the portrayals of the incident and the most protrusive social actors in­volved. Before the police changed their state­ment, the man shot dead was portrayed as a criminal with deviant behavior. After the changed statement, the media portrayed him as a family man with strong ties to his hometown. The police were another social actor in our study, portrayed before the changed statements as efficient with a strong work ethic. After, the police were por­trayed as dishonest and lacking severely in their communica­tion as a legitimate authori­ty. One of the similarities found before and after the changed statement was the pres­ence of the local community as a social actor and its significance for the news media's portrayal of the incident.

Cette recherche a pour principal dessein l’étude des fonctions revêtues par le passé dans la construction des sociétés égéennes entre le XIIe et le VIIe siècle avant J.-C., période charnière témoin de bouleversements socio-politiques et religieux au cours de laquelle on assiste à l’effondrement du système palatial et à l’émergence de la cité-État. La notion de mémoire constitue le cœur de notre approche : essentielle dans la construction des identités, elle est structurée par le paysage dans lequel tout homme évolue, incitant à considérer ces trois concepts de manière holistique. Nous nous sommes concentrée sur la conservation d’antiquités, palimpsestes du passé à ce jour peu étudiés. L’objectif premier a été d’élaborer une base de données recensant les occurrences dans les sphères funéraire, domestique, communautaire et rituelle, base sur laquelle ont ensuite été menées des analyses typologique, géographique et contextuelle permettant ainsi d’inscrire la question de la mémoire antique dans une perspective historique. / This study’s main goal is to understand the functions endorsed by the past in the making of Aegean societies between the 12th and 7th centuries B.C. This pivotal period, witnessing socio-political and religious changes, is also the time in which the palatial system collapses and the City-State rises. The concept of memory constitutes the core of our approach. It is an essential component in the identity construction, shaped by the landscape in which men live and evolve. These three concepts need to be treated holistically. This study focuses on the conservation of antiquities, palimpsests of the past, understudied to date. Our first concern was to establish a database of occurrences in burial, domestic, communal and ritual fields. This database constituting the working basis used to conduct typological, geographical and contextual analyses, therefore allowing to integrate the issue of ancient memory in a historical perspective.

Cette thèse examine, depuis une perspective durkheimienne, le conflit politique en Allemagne sur le multiculturalisme, l’immigration, et l’identité nationale. L’analyse se fait dans la période entre le début de la crise des réfugiés en 2015 et l’élection fédérale allemande de septembre 2017. J’identifie quatre idéaux moraux, soit des visions idéales de la communauté allemande qui motivent les acteurs politique : l’idéal des Autonomen qui rejettent tout forme de pouvoir et de domination, l’idéal du Verfassungspatriotismus (le patriotisme constitutionnel) de la SPD (et une partie de la CDU), l’idéal de la nation (ethno)culturelle de la plupart de l’AfD (et la CSU et la WerteUnion), et l’idéal de la nation biologique de l’extrême droite. Au cœur de chaque idéal est un objet sacré qui sert d’autorité morale qui légitimant des prescriptions morales et qui amène à une série de vérités morales et de jugements moraux, la totalité duquel Émile Durkheim identifie comme un fait moral. Pour les Autonomen et les adhérents du Verfassungspatriotismus, l’objet sacré est l’individu conçu à travers le concept de la dignité humaine. Pour les autres, l’objet sacré est la nation allemande, conçue en termes (ethno)culturels ou en termes biologiques. Cette thèse argumente que ces idéaux moraux sont intrinsèquement profanatoires, dans le sens que les prescriptions morales d’un objet sacré (la dignité humaine) violent directement l’objet sacré de l’autre (la nation), et vice-versa. Ces idéaux sont tous en concurrence pour le pouvoir et l’influence, avec comme but d’avoir accès au pouvoir étatique allemand. Le résultat est un conflit politique qui traduit essentiellement un conflit moral. Ces conflits ont lieu dans le domaine légal, au sein des partis politique, et à travers la violence politique. Ces conflits touchent un nombre de sujets clés comme la liberté d’expression, le multiculturalisme, et l’extrémisme politique. La présente thèse cherche à comprendre ces conflits à travers le prisme du concept durkheimien du fait moral, et développe une sociologie du conflit moral durkheimien. Cette thèse s’inspire également de la théorie de conflit de Randall Collins, qui s’inspire elle aussi de l’œuvre de Durkheim. / This dissertation examines, from a Durkheimian perspective, political conflict in Germany around the issues of multiculturalism, immigration, and national identity within the context of the Refugee Crisis beginning in 2015 and ending roughly with the German Federal Election in September 2017. It identifies four moral ideals, or ideal visions of the German community, that motivated political actors during this period: the Autonomen ideal that rejects all forms of power and domination; the ideal of Verfassungspatriotismus (Constitutional Patriotism) of the SPD (and parts of the CDU); the ideal of the cultural or ethnocultural nation of much of the AfD (and the CSU and WerteUnion); and the ideal of the biological nation on the far-right. At the heart of each moral ideal is a sacred object that serves as a moral authority that legitimates certain moral prescriptions, and leads to a set of moral truths and moral judgments, the totality of which Émile Durkheim identifies as a moral fact. For the Autonomen and adherents of Verfassungspatriotismus the sacred object is the individual understood through the concept of human dignity. For others the sacred object is the German nation, understood either in an (ethno)cultural sense or a biological sense. As the dissertation argues, these different moral ideals are inherently profanatory to each other, such that the moral prescriptions inspired by one sacred object (human dignity) directly violate the sacred object of the other (the nation), and vice-versa. These ideals all compete with each other for power and influence within the German political sphere as a means to gain access to (or to dismantle) state power. The result is political conflict that takes place essentially within a moral framework. These conflicts occur in the legal domain, in battles over party leadership and membership, and through political violence; they touch on a number of key issues such as free speech, multiculturalism, and political extremism. This dissertation seeks to understand these conflicts through the prism of Durkheim’s concept of the moral fact and to develop a Durkheimian sociology of moral conflict. In this analysis, the dissertation draws on Randall Collins’ conflict theory, which Durkheim’s work also largely inspires.

Den här studien syftar till att öka kunskapen om kuratorer inom hälso- och sjukvården och deras upplevelser av att jobba i en medicinsk kontext samt de eventuella utmaningar och möjligheter det innebär. Socialt arbete bedrivs i stor omfattning inom hälso- och sjukvården. Att bemöta patienter utifrån psykosociala faktorer på en medicinsk arena ställer krav på både en individuell och professionell förmåga hos kuratorerna inom hälso- och sjukvården. Med sin socionomutbildning bidrar kuratorerna inom hälso- och sjukvården med kunskap som sträcker sig långt över det rent medicinska perspektivet på patientens situation. Den 1 juli 2019 infördes legitimationen till hälso- och sjukvårdskurator som ett steg mot en ökad kvalitet och rättssäkerhet för patienter genom krav på lämplighet och kompetens hos kuratorer inom hälso- och sjukvården. Studien syftar därför också till att undersöka om legitimationen till hälso- och sjukvårdskurator eller annan relevant vidareutbildning påverkar kuratorernas upplevelser av att jobba ien medicinsk kontext. Detta har undersökts genom kvalitativa semistrukturerade intervjuer med sju stycken kuratorer på ett somatiskt sjukhus i Stockholmsområdet. Studiens resultatet visar att kuratorer inom hälso- och sjukvården är en välutbildad yrkesgrupp med ett stort handlingsutrymme att utforma det egna arbetet. Det stora handlingsutrymmet tycks också bidra till att yrkesrollen är svår att avgränsa och definiera. Enligt resultaten för denna studie är rutinerna för samverkan över professionsgränserna på ett somatiskt sjukhus långt ifrån tydliga. Att nå samverkan med andra professioner i patientarbetet tenderar att många gånger bli kuratorernas ansvar. Slutsatserna är att yrkesrollen som kurator inom hälso- och sjukvården behöver bli stärkt och definierad, i synnerhet i en medicinsk kontext. Hälso- och sjukvården är en solid organisation som präglas av hierarkier och olika legitimitet att utföra arbetsuppgifter. Kuratorns psykosociala bidrag riskerar att hamna i skymundan trots det viktiga arbete hen erbjuder för patientens välmående. Legitimationen till hälso- och sjukvårdskurator tycks hittills inte ha stärkt professionen i någon större utsträckning. Enligt denna studie är det istället annan vidareutbildning som genererat de viktigaste bidragen för yrkesprofessionen. / The aim of this study is to increase the knowledge about social workers in medical health care and their own experiences and challenges of working in a medical environment. Social workers offer important contributions to the medical settings. Their social and behavioral perspective broadens the possibilities to help the patients in more complex ways than the medical focus can offer. In 2014, as many as 10 percent of all social workers in Sweden were hired as medical and health care counselors. Despite the fact that social work in medical health care can be compared to other social work, there are important differences between the two. The work environment of social workers/counselors in medical health care is primarily focused on physical diseases. Also, the social workers in medical health care are bound to other jurisdiction than just social law. My study also aims to examine if the decision to certify the profession of counselors in medical health care, starting in July 1 2019, or other relevant further education in any ways affect the counselors’ experiences of working in medical health care. Both practically and for the professional identity, personally and as social workers as a group. This study shows that counselors in medical health care are well educated as a professional group having agency to form their own working practices. At the same time, agency seems to contribute to difficulties when defining their professional roles. When dealing with medical patients, the responsibility to create cooperation with other professions often seems to lie on the counselors. According to the results of this study the routines regarding cooperation between professions in a medical hospital are far from distinct. In conclusion, the profession of counselor needs strengthening and defining, perhaps particularly so within the medical context. Swedish medical health care shows a strong organization characterized both by hierarchies and a variety of legitimacies in performing different tasks. The psychosocial contributions of the counselor often seem sidelined despite the important implications for the patient’s well-being. At this point, the medical health care certificate for counselors doesn’t seem to have strengthened the profession to any significant degree. According to this study, it is rather another form of further education which has made the greater contributions to the profession.

Den nuvarande pandemin har begränsat mänskligheten och det digitala vaccinationspasset för covid-19 utlovar återgången till ett normalt liv. Studien syftar till att undersöka vilket handlingsutrymme ett vaccinationspass ger medborgare utifrån deras förväntningar och vaccinationspassets krav. Det digitala vaccinationspassets egenskaper och förutsättningar som digital artefakt undersöks i relation till affordance modellen. Forskningsstrategin för studien har varit en fallstudie av kvalitativ karaktär där datainsamlingen består av semistrukturerade intervjuer med medborgare i Sverige och en litteraturgenomgång som utgör den aktuella debatten i relaterade forskningen. Studien visar på hur medborgare uppfattar införandet av ett digitalt vaccinationspass för covid-19 och vill visa på rekommendationer i arbetet med tillgängliggörandet av det digitala vaccinationspasset för medborgarna. Studien grundar sig i att tillgängliggörandet av det digitala vaccinationspasset kommer att ske någonstans framöver och vi vill därför poängtera att resultatet inte kan fastslås utan kommer förändras beroende på förutsättningarna och tidsramen för undersökningen. Studien identifierar bristerna med förmedlingen av information samt myndigheternas globala ansvar vid införandet av ett digitalt vaccinationspass mot covid-19. För att hantera detta rekommenderar vi att en strategi bör utvecklas och även ett förtydligande av informationen gällande vaccinationspasset mot covid-19. Utifrån studien tolkas det att det digitala vaccinationspasset utformas för de rika och att covid-19 har påskyndat digitalisering av samhället. Vi anser att alla bör ha tillgång till vaccin och tillgång till digital teknik innan det digitala vaccinationspasset mot covid-19 införs. / The current pandemic has limited humanity and the digital vaccination passport for covid-19 promises the return to a normal life. The study aims to investigate what room for maneuver a vaccination passport gives citizens based on their expectations and the requirements of the vaccination passport. The properties and conditions of the digital vaccination passport as a digital artifact are examined in relation to the affordance model. The research strategy for the study has been a case study of a qualitative nature where the data collection consists of semi-structured interviews with citizens in Sweden and a literature review that constitutes the current debate in related research. The study shows how citizens perceive the introduction of a digital vaccination passport for covid-19 and wants to show recommendations in the work of making the digital vaccination passport available to citizens. The study is based on the fact that the digital vaccination passport will be made available somewhere in the future and we therefore want to point out that the result can not be determined but will change depending on the conditions and time frame for the examination. The study identifies the shortcomings with the dissemination of information as well as the authorities' global responsibility in introducing a digital vaccination passport against covid-19. To deal with this, we recommend that a strategy should be developed and also a clarification of the information regarding the vaccination passport against covid-19. Based on the study, it is interpreted that the digital vaccination passport is designed for the rich and that covid-19 has accelerated digitization of society. We believe that everyone should have access to vaccines and access to digital technology before the digital vaccination passport against covid-19 is introduced.

Enforcing and communicating sustainability is one of the biggest challenges for retailers in today’s business environment. Retailers are facing pressure from various stakeholders since the topic of sustainability is constantly moving up the agendas of companies, politics, and the media. Additionally, it is intensely discussed by a critical public. This dissertation consists of three related studies – one conceptual study and two research studies – that analyze sustainable behavior, reporting and communication in grocery retailing in Germany. In particular, sustainable behavior is compared across different retail formats. In the first study, the business model of grocery discounters and supermarkets is compared with respect to the impact on sustainability. The cost-leadership strategy applied by discounters is analyzed regarding its influence on strong and weak sustainability. The second article focuses on supermarkets, discounters and organic supermarkets. Based on the sustainability reports it is examined which information is disclosed and which legitimation strategies are applied if negative impacts have to be reported. The analysis revealed that, even within the same industry and country, a wide range with respect to quality levels of sustainability reporting exists. Furthermore, all retailers are reluctant about reporting negative aspects and frequently use similar legitimation strategies. The third article deals with communication of sustainability of both supermarkets and discounters comparing sustainability reporting and communication in the stores. It is shown that no clear difference between sustainability reporting of discounters and supermarkets was observable. However, supermarkets outperformed discounters with respect to in-store communication.:I. Sustainable Retailing – German Grocery Retailers and their Challenge of Communicating Sustainability 1 Introduction 1.1 Relevance and development of sustainability in academic research 1.2 Practically relevance 2 The entire Research Project 2.1 Related research, research questions and research objectives 2.2 Classification within related research streams 2.3 Overview publication status 3 Article Summary 3.1 Summary Article A: Discount Grocery Retailing: Cost-Leadership-Strategy versus Sustainability – Does it fit together? 3.2 Summary Article B: Sustainable Grocery Retailing: Myth or Reality? – A Content Analysis 3.3 Summary Article C: How do Supermarkets and Discounters communicate about Sustainability? – A comparative Analysis of Sustainability Reports and In-Store Communication 4 Dissertation Results, Contribution and Implications 5 Limitations and Future Research 6 Outlook 7 References II. Article A: Discount Grocery Retailing: Cost-Leadership-Strategy versus Sustainability – Does it fit together? 1 Introduction 2 Literature Review 2.1 Grocery discounters and traditional supermarkets 2.2 Cost-leadership-strategy and lean management within economic sustainability 2.3 The concept of “strong” and “weak” sustainability within sustainability research 3 Research Design 3.1 Research method 3.2 Analytical approach 4 Findings 4.1 Procurement and supply chain 4.2 Logistics and transportation 4.3 Store concepts and store design 4.4 Energy consumption and environment 5 Discussion and Analysis 5.1 “Strong sustainability” 5.2 “Weak sustainability” 5.3 Cost-leadership strategy contradicting sustainability 6 Conclusion, Limitations and Future Research 7 References III. Article B: Sustainable Grocery Retailing: Myth or Reality? – A Content Analysis 1 Introduction 2 Literature Review 3 Research Design 3.1 Research method and data collection 3.2 Analytical approach 4 Findings 4.1 General characteristics 4.2 Sustainability focus areas and coverage of GRI standards 4.3 Analysis of legitimating strategies 5 Discussion 5.1 Evaluation of sustainable reporting quality (RQ 1 and RQ 3) 5.2 Evaluation of reporting “negative aspects” for focus areas (RQ 2 and RQ3) 6 Conclusion 7 References IV. Article C: How do Supermarkets and Discounters communicate about Sustainability? A comparative Analysis of Sustainability Reports and In-Store Communication 1 Introduction 2 Literature Review 2.1 The challenge of sustainability from the retailer perspective 2.2 Extant research about sustainability communication by retailers 3 Research Design 3.1 Research method and data collection 3.2 Analytical approach 4 Findings 4.1 General characteristics and readability analysis 4.2 Readability analysis 4.3 Identification and comparison of available data 4.4 Store observations 5 Discussion 5.1 Comparison of the sustainability communication between supermarkets and discounters (RQ1) 5.2 Comparison of results from different research approaches (RQ2) 6 Conclusion 7 References