Den här uppsatsen undersöker de stilistiska uttryck som går att återfinna på Gina Tricots och Acne Studios Facebook-sidor. Studien utgår från teorier om eWOM, marketing management och consumer communities för att skapa en förståelse för hur och varför konsumenter och varumärken uttrycker sig som de gör på varumärkenas Facebook-sidor.Studien har genomförts med en netnografisk datainsamling av de båda varumärkenas Facebook-sidor under en tremånadersperiod, och analyserats med hjälp av en stilistisk textanalys. De huvudsakliga analyspunkterna har varit funktion, drivkraft, syfte, disposition och stilmarkörer, och studien har analyserat både varumärkes- och konsumentinlägg.Genom metoden har denna studie kommit fram till att det finns tydliga skillnader i hur de båda varumärkena använder sina respektive Facebook-sidor. Ett varumärke som Acne Studios använder sin Facebook-sida som ett medium för att dela nya plagg och kollektioner, medan Gina Tricot istället använder detta medium för att skapa interaktion med sina konsumenter och få återkoppling om vad som kan anses vackert eller gräsligt. Dessa skillnader kan ha sitt ursprung i den positionering som varumärkena valt på marknaden, och studien återkopplar till dessa och försöker med hjälp av teorin förklara varför det inte finns en korrekt användning av Facebook. Studien tar även upp de stilmarkörer som används av konsumenterna, för att se om det finns några kopplingar mellan varumärkets och konsumenternas eWOM. / This study aims to analyze the stylistic expressions that exist on the Facebook pages of Gina Tricot and Acne Studios. The study is based on theories of eWOM, marketing management and consumer communities to create an understanding on how, and why, consumers and brands choose to express themselves in a particular way on Facebook.The study has been operationalized through a netnographic data collection of the brands’ Facebook pages during a period of three months, and which have been analyzed through a stylistic textual analysis. The main aspects of the analysis have been function, incentive, purpose, disposition and the characteristics of the textual style. The study has focused on posts made by both consumers and the brands themselves.Through this method the study concluded that there are significant differences in how the two brands choose to use their Facebook pages. A brand like Acne Studios uses their Facebook page as a medium for sharing new garments and collections, while Gina Tricot uses their Facebook page to create interaction with consumers, and to receive feedback on what the consumers consider to beautiful or hideous. These differences could originate from the positioning that the brands have chosen on the fashion market, and the study reconnects with the theories regarding fashion market positioning to explain why there is not one singular correct way to use a Facebook page. The study also addresses and compares the stylistic expressions of both the consumers and the brands, to see if there are any connections between the stylistics of the two.

This study examined four different settings in Selma Lagerlof’s novel Jerusalem, part I and II. The aim of the study was to analyse the narrative perspective in the four selected scenes of the novel, and also to investigate whether the narrator’s tone in any of the passages could be said to express orientalism. The material consisted of four text passages describing the novel’s two main geographical locations (the district of Dalarna and the Holy Land). Literary theories used for the study were narratology and postcolonial theory. The applied method to analyse the passages was to use the selection of semantic and syntactic markers compiled by Staffan Hellberg (1985) for stylistic analysis of the narrator’s perspective in Swedish narrative texts. The results of the study show that the overall narrative perspective in the scenes are non-focalized, and that the most frequently featured stylistic markers consist of words and phrases expressing value. A summery of the most frequently used stylistic markers show that it is possible to divide the narrative tone into four categories, as the “presenting”, “sympathizing”, “demonstrating” and “educating” narrator. The results also indicate that orientalism is evident in the two analysed passages from Jerusalem, part II.

La difficulté de lecture de Una meditación a été soulignée tant par la critique que par Juan Benet lui-même. Ce travail essaie de caractériser cette difficulté et, par ce biais, la spécificité de l’expérience de lecture du roman de Benet. Notre étude s’appuie sur la psycholinguistique de la compréhension des textes, qui nous permet de définir la norme de lisibilité implicite par rapport à laquelle Una meditación est jugé « difficile ». Nous étudions les deux aspects qui, par rapport à cette norme, constituent les principales sources de difficulté du texte bénétien : la disposition de la matière romanesque (au niveau du récit et de la phrase) et le système de référenciation des personnages. Sur le plan de la disposition, le récit et – à son échelle – la phrase se caractérisent par une forte discontinuité pourtant dissimulée, par un développement temporel de forme spirale, et par le brouillage des relations hiérarchiques entre les événements. Sur le plan de la référenciation, la notion de nom du personnage perd son sens traditionnel, car les noms sont peu employés, ambigus, multiples, ou inexistants ; mais c’est surtout l’omniprésence de la référenciation pronominale qui déroute le lecteur en lui exigeant implicitement de ne pas oublier un seul détail du texte. Nous analysons aussi la figure du narrateur et nuançons une lecture courante selon laquelle le texte serait le produit d’une remémoration. Nous concluons que la « difficulté » de Una meditación semble être au service d’une écriture qui, à travers l’indifférenciation des personnages et des histoires, dépasse la fiction et vise un portait générique de la nature humaine. / The difficult nature of Una meditación has been highlighted by both scholars and Juan Benet himself. This dissertation characterizes such a text complexity and thereby the singularity of the reading experience of Benet’s novel. Our work relies on the psycholinguistics of reading comprehension. This framework allows us to achieve a definition of standard readability to which Una meditación is implicitly compared when judged as “difficult”. We study the two features that revealed to be the main sources of reading difficulty in Benet’s text: the narrative and sentence structures, and the particular system of reference to the characters. At the level of the text structure, the narration and—at its own scale—the sentence are characterized by a strong discontinuity, however concealed; by a spiral temporal development; and by the scrambling of the hierarchy of the fictional events. At the level of character reference, the notion of name of the character loses its traditional meaning. Names are barely used or these are ambiguous, multiple, or inexistent. However it is above all the omnipresence of the pronominal reference that disconcerts the reader, implicitly imposing memorizing every detail of the text. We also analyze the figure of the narrator, and criticize a common reading of Benet’s novel in which the text is the produce of a recollection. We conclude that the “difficulty” of Una meditación is the result of a writing that, by means of the indiscernibility of the characters and their stories, goes beyond literary fiction and aims at a generic portrait of human nature.

Esta tese tem por objetivo abordar o universo lingüístico-poético-musical em que se expressa o cantor, compositor, ator, dançarino, violinista e rabequeiro pernambucano Antonio Nóbrega, tomando como base três campos da língua portuguesa: estilística, semântica e dialetologia. O estudo tem como ponto de partida o repertório dos cinco CDs gravados por ele no período de 1996 a 2002 (Na pancada do ganzá, Madeira que cupim não rói, Pernambuco falando para o mundo, O marco do meio-dia e Lunário perpétuo), discos que resultam de espetáculos homônimos. Com base no corpus aqui analisado, serão feitas aproximações entre os pressupostos teóricos referentes aos campos de estudo indicados e o que se verifica nas letras que fazem parte desse universo lingüístico, realçando-se a presença dos parceiros Bráulio Tavares e Wilson Freire e levando-se em conta aspectos relativos à importância da cultura popular brasileira na formação desse brincante nordestino que tem como referenciais preponderantes em seu trabalho o escritor Ariano Suassuna e o Movimento Armorial. As reflexões sobre o trabalho de Antonio Nóbrega são contribuições desta tese no sentido de mostrar como se pode analisar uma obra literário-musical utilizando elementos teóricos da língua portuguesa, estabelecendo diálogos entre mais de um campo de estudo. / This doctorate dissertation has as its aim to deal with the musical-poetic- linguistic universe in which Antonio Nóbrega, an artist from the state of Pernambuco, Brazil, expresses himself as singer, composer, actor, dancer, violinist, and rebec player, taking as its basis three fields of the Portuguese language: stylistics, semantics and dialectology. The study has as its starting point the repertoire of the five CDs recorded by him in the period from 1996 to 2002 (Na pancada do ganzá, Madeira que cupim não rói, Pernambuco falando para o mundo, O marco do meio-dia e Lunário perpétuo), records which result from the homonymous spectacles. Having as basis the corpus which was analyzed here, approximations will be accomplished among the theoretical presuppositions related to the fields of study mentioned before, and the one which is verified in the lyrics which are part of this linguistic universe, giving prominence to the presence of his partners Bráulio Tavares and Wilson Freire, and taking into consideration aspects concerning the importance of Brazilian popular culture in the formation of this northeastern artist who has the writer Ariano Suassuna and the cultural movement known as Movimento Armorial as prominent referentials in his work. The reflections on the work of Antonio Nóbrega are the contributions of this doctorate dissertation in the sense of showing how it is possible to analyze a musical-literary work by using theoretical elements of the Portuguese language, establishing dialogues among more than one field of study.

Ce travail de recherche consiste à démontrer que la place de l’adjectif dépend de contraintes syntaxiques, mais également de contraintes sémantiques et pragmatiques.L’analyse comparative entre un roman romantique et un roman naturaliste vise à montrer l’importance de la place de l’adjectif épithète au sein du texte, car ce phénomène permet à chaque écrivain de produire certains effets sur les lecteurs qui dépendent des intentions recherchées et par conséquent de l’œuvre étudiée.L'objectif de notre thèse consiste avant tout à montrer que l’adjectif, selon la place qu’il occupe, va permettre non seulement d’apporter différents types de précisions sur le référent désigné par le substantif, mais aussi de transmettre le point de vue du locuteur et de persuader le récepteur.Si bien que ce phénomène permet de montrer que chaque discours littéraire est unique et d’en expliquer le pourquoi. / This research project consisted of showing that the place of the adjective depends not only on syntax but also on semantic and pragmatic constraints.A comparative analysis between a romance novel and a naturalist novel aims to show the importance of the place of the attributive adjective within a text, as this phenomenon allows each writer to produce certain effects on their readers which depend on the intention sought and, consequently, on the work studied.The objective of this thesis consists above all in showing that the adjective, depending on the place that it has, will not only allow for different types of precisions to be brought to the referent as designated by the substantive, but moreover to fulfil a macro-speech-act which constitutes a discourse act and also to transmit the speaker’s point of view and to convince the receiver. This phenomenon allows us to show that each literary discourse is unique and to explain the reasons for this.

Made available in DSpace on 2014-06-11T19:26:49Z (GMT). No. of bitstreams: 0 Previous issue date: 2003-01-23Bitstream added on 2014-06-13T18:30:40Z : No. of bitstreams: 1 amorim_r_me_assis.pdf: 653306 bytes, checksum: 78963eb4cfc2684bb78414840cbfd8b7 (MD5) / Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) / O presente trabalho tem por objetivo realizar um estudo comparativo entre Sagarana de Guimarães Rosa e sua respectiva tradução para o inglês, realizada por Harriet de Onís, analisando as soluções tradutórias encontradas por esta última para os neologismos criados pelo autor, buscando encontrar elementos que possibilitem o entendimento da produção textual e do processo tradutório. A compreensão das soluções tradutórias será pautada por a) um estudo dos conflitos e contradições inerentes e implícitos à tradução: o paradoxo relativo à impossibilidade inerente vs. necessidade absoluta e a dicotomia tradução literal vs. tradução livre; b) analisar a prosa roseana enfocando a produção-recepção de um texto literário e da função estética do neologismo no texto literário; c) uma análise da formação das palavras para determinar os fatores operados e viabilizadores da construção neológica; e d) a produção de sugestões de tradução para as soluções tradutórias oferecidas pela tradutora ora estuda. Este estudo comparativo seguirá uma orientação funcionalista de tradução aliada a uma perspectiva simpática às correntes Contemporâneas da Recepção, procurando entender os papéis dos elementos envolvidos na produção/recepção textuais: o autor, o texto-oferta, a leitura, o leitor, o tradutor e o texto-tradução. / This dissertation was carried out as a comparative study of J. Guimarães Rosa's Sagarana (1946) and its respective translation by Harriet de Onís (1966), specifically focused on the translation solutions provided by her to the neologisms created by him, in order to find out elements which make possible both textual production and translation process understanding. The understanding at issue will comprise a) the inherent and implicit conflicts and contradictions of translation: the inherent impossibility vs. absolute necessity paradox and literal translation vs. free translation dichotomy; b) an analysis of Rosa's prose style focusing on the literary text production-reception and the neologism aesthetic function within the literary text; c) an analysis of word formation for determining neological construction at work and feasible factors; and d) the suggestion of translation equivalents instead of the solutions provided by Onís. A translation functionalist approach will be taken in association with an engaging perspective on the Contemporary reception theories meant to explain the roles of the elements involved textual production/reception: the source language text (SLT), the reading process, the translator's mediation the target language text (TLT) and the reader (Rø), the translator, and the translation-text.

Cette thèse porte sur le pamphlet au XVIIIe siècle, à travers une étude de ses formes stylistiques et la rhétorique du genre - à l’exemple de l’affaire Calas. Nous avons opté pour une crise religieuse, relevant de l’engagement littéraire d’un écrivain, autour d’un axe événementiel, propice à l’apparition d’une production pamphlétaire. Notre analyse s’est orientée vers un détour lexicographique des différentes étapes, menant le pamphlet à son acception actuelle. Ce terme, apparu en 1842 avec P.-L. Courriel, constituait un anglicisme chez Voltaire, et se manifestait dans une multiplicité de formes connexes. Notre hypothèse considérait le pamphlet comme un genre littéraire à part entière, aux côtés des formes canoniques. Nous avons décrit et analysé les dimensions structurelles du pamphlet pour dégager ses traits définitoires. C’est à partir de l’analyse spécifique de notre corpus, et tout en évitant de plaquer un modèle préétabli, que nous avons dégagé une structure typologique propre au pamphlet. Nous avons repéré, dans un corpus délimité, des réseaux de genres et sous-genres, à partir de la répartition statistique des traits grammaticaux, et des procédés rhétoriques et stylistiques. Ainsi, il s’est avéré que celui-ci recélait dix dimensions structurelles : pragmatique, énonciative, polyphonique, intellective, idéologique, axiologique, passionnelle, stylistique, et rhétorique ou argumentative. En empruntant à la rhétorique et à la stylistique certains de leurs instruments conceptuels, nous avons démontré que les écrits relatifs à l’affaire Calas répondaient potentiellement à la définition moderne du genre, proposée par M. Angenot et O. Ferret. Certaines caractéristiques définitoires nous ont permis d’admettre l’existence du pamphlet avant son apparition officielle, et donc l’existence de sa pratique avant sa théorisation. / The current work deals with pamphlet in XVIIIth century. It concerns the stylistic and the rhetoric forms of this literature’s kind as the Calas case by Voltaire. This religious crisis showed the implication of a writer and which probably led to the emergence of the pamphlet. Our analysis was based on lexicographical study and which aimed to plot the different steps that have led the pamphlet to its current meaning. The term pamphlet appeared in 1842 with P.-L. Courriel and was considered by Voltaire as an Anglicism and which was appeared in several related forms. Our hypothesis considers the pamphlet as a full independent literary genre, alongside the canonical forms. We tried to analyze and describe the structural dimensions of the pamphlet to reveal its defining lines. By a specific analysis of our instance case and without applying a pre-established model, we provided a specific typological structure to the pamphlet. Based on a delimited corpus and using the statistical distribution of the grammatical traits and the rhetoric and stylistic processes, we were able to identify networks of literary genres and subgenres. By this analysis we showed that there are ten structural dimensions: pragmatic, enunciative, polyphonic, intellective, ideological, axiological, passionate, stylistic, and rhetoric or argumentative. According to the conceptual features of rhetoric and stylistic, we showed that relative papers to Calas case were potentially in accordance with the modern definition of pamphlet as proposed by M. Angenot and O. Ferret. Some of the defining characteristics admit the existence of the pamphlet before its official appearance, and thus the existence of its practice before its theorization.

Esta tese tem por objetivo abordar o universo lingüístico-poético-musical em que se expressa o cantor, compositor, ator, dançarino, violinista e rabequeiro pernambucano Antonio Nóbrega, tomando como base três campos da língua portuguesa: estilística, semântica e dialetologia. O estudo tem como ponto de partida o repertório dos cinco CDs gravados por ele no período de 1996 a 2002 (Na pancada do ganzá, Madeira que cupim não rói, Pernambuco falando para o mundo, O marco do meio-dia e Lunário perpétuo), discos que resultam de espetáculos homônimos. Com base no corpus aqui analisado, serão feitas aproximações entre os pressupostos teóricos referentes aos campos de estudo indicados e o que se verifica nas letras que fazem parte desse universo lingüístico, realçando-se a presença dos parceiros Bráulio Tavares e Wilson Freire e levando-se em conta aspectos relativos à importância da cultura popular brasileira na formação desse brincante nordestino que tem como referenciais preponderantes em seu trabalho o escritor Ariano Suassuna e o Movimento Armorial. As reflexões sobre o trabalho de Antonio Nóbrega são contribuições desta tese no sentido de mostrar como se pode analisar uma obra literário-musical utilizando elementos teóricos da língua portuguesa, estabelecendo diálogos entre mais de um campo de estudo. / This doctorate dissertation has as its aim to deal with the musical-poetic- linguistic universe in which Antonio Nóbrega, an artist from the state of Pernambuco, Brazil, expresses himself as singer, composer, actor, dancer, violinist, and rebec player, taking as its basis three fields of the Portuguese language: stylistics, semantics and dialectology. The study has as its starting point the repertoire of the five CDs recorded by him in the period from 1996 to 2002 (Na pancada do ganzá, Madeira que cupim não rói, Pernambuco falando para o mundo, O marco do meio-dia e Lunário perpétuo), records which result from the homonymous spectacles. Having as basis the corpus which was analyzed here, approximations will be accomplished among the theoretical presuppositions related to the fields of study mentioned before, and the one which is verified in the lyrics which are part of this linguistic universe, giving prominence to the presence of his partners Bráulio Tavares and Wilson Freire, and taking into consideration aspects concerning the importance of Brazilian popular culture in the formation of this northeastern artist who has the writer Ariano Suassuna and the cultural movement known as Movimento Armorial as prominent referentials in his work. The reflections on the work of Antonio Nóbrega are the contributions of this doctorate dissertation in the sense of showing how it is possible to analyze a musical-literary work by using theoretical elements of the Portuguese language, establishing dialogues among more than one field of study.

A tese estuda a obra poética de Adélia Prado sob o ponto de vista da Estilística. Mostra que a metáfora é o recurso mais afeito a construir a língua literária e, no caso da poetisa, modelá-la em português. O estudo atesta que a linguagem conotativa da poetisa alcança os três níveis da língua e promove o inesperado e o distante da expressão comum. Afirma a importância da polifonia e da intertextualidade , além da excelência do discurso indireto livre na criação literária, não só da poetisa, mas de todo uso da língua portuguesa como ferramenta de expressão poética, principalmente se a intenção do autor é criar o discurso surrealista. A pesquisa mostra que há, na obra, um grande número de poemas em que predomina a linguagem religiosa católica. Ocorre a expressão da alma feminina , marcada com orgulho pela poetisa. A autora cria prosodemas, inaugura neologismos ,aproveitando todos os processos de criação vocabular. Assim, a obra se notabiliza pelo aproveitamento da sonoridade das palavras, pela escolha lexical inédita, por uma estrutura frasal apositiva, evocativa, sucinta e nominal, não escravizada às regras do registro culto como padrão literário. A tese reconhece que a autora lida eficientemente com as classes de palavras, com a construção nominal e com uma estruturação sintática peculiar, em que sobressai a oração adjetiva com função de sujeito, apesar de conter verbo: a oração adjetiva subjetivada. A essência da pesquisa são os conjuntos metafóricos, verdadeiros modelos universais, que permitem reconhecer a possível existência de uma língua literária em português. No mesmo contexto, focaliza um grupo de poemas chamados de telegráficos, curtos e de teor filosófico. Tal qualidade metafórica mostra a importância da poetisa Adélia Prado para a articulação da língua literária em língua portuguesa / The thesis studies the poetry of Adelia Prado in the view of the stylistics. It shows that the use of metaphor is more used to construct the literary language and in the case of the poet, model it in Portuguese. The study shows that the connotative language of the poet reaches the three levels of language and promotes the unexpected and far from the common expression. Emphasizes the importance of polyphony and intertextuality, and the excellence of free indirect discourse in literary creation not only of the poet, but all use the English language as a tool of poetic expression, especially if the author's intention is to create the surreal speech. Research shows that there is in the works, a large number of poems in the language that dominates religious Catholic. Is the expression of the feminine soul, marked with pride by poet. The author creates prosodemas inaugurates new words, taking advantage of all the processes of creation vocabulary. Thus, the work is distinguished by the use of the sound of words, the lexical choice unprecedented, for a test patch phrasing, evocative, succinct and nominal, not enslaved to the rules of registration as a cult literary standard. The thesis acknowledges that the author deals effectively with classes of words, with the building face and a syntactic structure peculiar in that it highlights the relative clause which functions as subject, although it contains verb: the relative clause subjectivized. The essence of the research is the sets metaphorically true "universal models" for recognizing the possible existence of a literary language in Portuguese. In the same context, focuses on a group of poems called "telegraph", short and philosophical content. This metaphorical quality shows the importance of the poet Adelia Prado for the articulation of the literary language in Portuguese

Orientador: Eni de Lourdes Pulcinelli Orlandi / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem / Made available in DSpace on 2018-08-06T07:23:42Z (GMT). No. of bitstreams: 1 Fragoso_ElcioAloisio_D.pdf: 403369 bytes, checksum: b26284d49aa7fe11e1ab3968b0a18fd1 (MD5) Previous issue date: 2006 / Resumo: Filiando-nos ao quadro teórico da Análise de Discurso de linha francesa, nossa pesquisa constitui-se em um material em que se encontra de um lado, uma análise do discurso da estilística (sobre o estilo) na produção gramatical do final do século XIX, em relação ao processo de constituição da língua nacional e de outro, uma análise da estilística em relação aos estudos da língua portuguesa, no século XX. Partindo do discurso da estilística (sobre o estilo) na produção gramatical do final do século XIX, procuramos principalmente descrever dois processos diferentes, relativamente à constituição da língua nacional. O primeiro, refere-se ao discurso da estilística (sobre o estilo) enquanto um efeito de sentido que vai nos individualizar em relação à nossa língua. O segundo, trata-se de compreender o discurso da estilística (sobre o estilo) em relação à constituição de uma estilística da língua nacional (um campo de saber sobre a língua), isto é, buscamos descrever a estilística em relação a uma estilística da nossa língua. Como veremos esta estilística é definida enquanto algo individual. Desse modo, as alterações na sintaxe regular são remetidas à ênfase dada pelo indivíduo para reforçar o pensamento. Essa é a estilística que vai se configurar em nossas gramáticas. No caso, esta estilística é o modo que a gramática encontra de anular o que não estaria em sintonia com o seu discurso lógico, garantindo assim a sua hegemonia. Dessa forma, essas alterações dizem respeito ao estilo e não à língua, ao pensamento racional, à gramática. Estas alterações aparecem ¿domesticadas¿ pela noção de estilo. O estilo torna-se necessário para evitar que se visualize que a lógica gramatical não é uma ¿verdade absoluta¿. A gramática delimita o estilo para compreender a língua. Por outro lado, este discurso sobre o estilo nessas gramáticas constitui-se em um esboço de um estudo do modo singular de falar e escrever a língua no Brasil. No entanto, é o discurso tradicional sobre o estilo que vemos se sobressair nessas gramáticas e que constituirá a referência para o desenvolvimento de um estudo (e do ensino) estilístico no Brasil. As gramáticas vão trabalhar com esta concepção tradicional de estilo. Ou seja, é esta concepção de estilo que vem ¿sobrevivendo¿ aos tempos pela tradição gramatical. Nessa direção, o ensino do estilo ¿combina¿ com o ensino da gramática. Mostraremos também outros estudos estilísticos realizados no Brasil que vêm de outras filiações (que não pela gramática tradicional). Ou seja, partindo do final do século XIX, em que procuramos descrever a relação entre o discurso da estilística e a gramática, no processo histórico de constituição da língua nacional, nosso trabalho seguiu em frente com a análise de algumas obras sobre estilística, no Brasil, no século XX, visando observar o desdobramento desta relação (entre o discurso da estilística e a gramática), apontando para uma independentização da estilística. E, para finalizar, queremos dizer que o discurso da estilística na produção gramatical do final do século XIX, mobilizava as figuras de sintaxe para realçar a materialidade lingüístico-histórica da língua nacional. Em outras palavras, o discurso da estilística de que estamos falando era fundamentalmente figuras de sintaxe. Portanto, procuramos caracterizar o discurso sobre o estilo nessas gramáticas. Que discurso é este, de que ele fala? Como veremos, ele vai mobilizar as figuras de sintaxe para o seu domínio / Abstract: Starting from the theoretical perspective of the French School of Discourse Analysis, this research is constituted in a material that it is on a side, an analysis of the discourse of the stylistic (about the style) in the grammatical production of the end of the 19th century, in relation to the process of constitution of the national language and other, an analysis of the stylistic in relation to the studies of the portuguese language, in the 20th century. Taking the discourse of the stylistic (about the style) in the grammatical production of the end of the 19th century, we tried mainly to describe two different processes, relatively to the constitution of the national language. The first, refers to the discourse of the stylistic (about the style) while a sense effect that will individualize us in relation to our language. The second, is understood the discourse of the stylistic (about the style) in relation to the constitution of a stylistic of the national language (a field of knowledge on the language), that is, we looked for to describe the stylistic in relation to a stylistic of our language. As we will see this stylistic it is defined while something individual. The alterations in the regular syntax are remitted to the emphasis given by the individual to reinforce the thought. This is the stylistic that will configure in our grammar. In the case, this stylistic is the way that the grammar finds of ¿annulling¿ what it would not be in syntony with your logical/rational discourse, guaranteeing the your hegemony. Thus, those alterations concern to the style and not to the language, to the rational thought, to the grammar. These alterations appear ¿domesticated¿ for the notion of style. The style becomes necessary to avoid that is visualized that the grammatical logic is not a ¿absolute true¿. The grammar delimits the style to understand the language. On the other hand, this discourse about the style in those grammars is constituted in a sketch of a study in the singular way of to speak and to write the language in Brazil. However, it is the traditional discourse about the style that we see it stands out in those grammars and that will constitute the reference for the development of a study (and of the teaching) stylistic in Brazil. The grammars will work with this traditional conception of style. In other words, it is this conception of the style that is ¿surviving¿ the times for the grammatical tradition. In that direction, the teaching of the style ¿combines¿ with the teaching of the grammar. We will show other stylistic studies also accomplished in Brazil that they come from other filiations (that not for the traditional grammar). That is, starting of the end of the 19th century, in that we tried to describe the relationship between the discourse of the stylistic and the grammar, in the historical process of constitution of the national language, our work went straight ahead with the analysis of some works on stylistic, in Brazil, in the 20th century, seeking to observe the unfolding of this relationship (between the discourse of the stylistic and the grammar), appearing for an independence of the stylistic. And, to conclude, we want to say that the discourse of the stylistic in the grammatical production of the end of the 19th century, mobilized the syntax figures to enhance the linguistic-historical materiality of the national language. In other words, the discourse of the stylistic that are speaking it was fundamentally syntax figures. Therefore, we tried to characterize the discourse about the style in those grammars. What discourse is this, that it speaks? As we will see, it will mobilize the syntax figures for your domain / Doutorado / Doutor em Linguística