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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
141

A practical approach to the standardisation and elaboration of Zulu as a technical language

Van Huyssteen, Linda 30 November 2003 (has links)
The lack of terminology in Zulu can be overcome if it is developed to meet international scientific and technical demands. This lack of terminology can be traced back to the absence of proper language policy implementation with regard to the African languages. Even though Zulu possesses the basic elements that are necessary for its development, such as orthographical standards, dictionaries, grammars and published literature, a number of problems exist within the technical elaboration and standardisation processes: * Inconsistencies in the application of standard rules, in relation to both orthography and terminology. * The lack of standardisation of the (technical) word-formation patterns in Zulu. (Generally the role of culture in elaboration has largely been overlooked). * The avoidance of exploiting written technical text corpora as a resource for terminology. (Text encoding by means of corpus query tools in term extraction has just begun in Zulu and needs to be properly exemplified). * The avoidance of introducing oral technical corpora as a resource for improving the acceptability of technical terminology by, for instance, designing a type of reusable corpus annotation. This study contributes towards solving these problems by offering a practical approach within the context of the real written, standard and oral Zulu language, mainly within the medical terminological domain. This approach offers a reusable methodological foundation with proper language exemplification that can guide terminologists in terminological research, or to some extent even train them, to achieve effective technical elaboration and eventual standardisation. This thesis aims at attaining consistent standardisation on the orthographical level in order to ease the elaboration task of the terminologist. It also aims at standardising the methods of word- (term-) formation linking them to cultural factors, such as taboo. However, this thesis also emphasises the significance of using written and oral technical corpora as terminology resource. This, for instance, is made possible through the application of corpus linguistics, in semi-automatic term extraction from a written technical corpus to aid lemmatisation (listing entries) and in corpus annotation to improve the acceptability of terminology, based on the comparison of standard terms with oral terms. / Linguistics / D. Litt et Phil. (Linguistics)
142

Vilniaus Univesiteto studentų mitybos ir gyvensenos tyrimas / Vilnius university students nutrition and lifestyle survey

Šilobritienė, Irena 27 June 2014 (has links)
Tyrimo tikslas: Įvertinti VU studentų gyvenseną ir mitybą Tyrimo uždaviniai: 1. Įvertinti VU studentų dienos režimą ir fizinį aktyvumą. 2. Įvertinti VU studentų žalingus įpročius. 3. Įvertinti VU studentų mitybos režimą. 4. Įvertinti VU studentų faktinę mitybą. 5. Įvertinti VU studentų maisto papildų vartojimo ypatumus. Tyrimo populiacija: Biomedicinos, tiksliųjų, socialinių ir humanitarinių studijų krypčių, Vilniaus universiteto studentai. Apklausti vienuolikos VU fakultetų atitinkančių aukščiau paminėtas studijų kryptis studentai. Tyrimo imtį sudarė 702 VU studentai, iš jų 400 merginų ir 302 vaikinų. Tyrimo metodai: • Teorinė apžvalga • Anketinė apklausa • Faktinės mitybos tyrimas Anketinė apklausa buvo vykdoma 2010 metų, balandžio – gegužės mėnesį, panaudojant specialiai šiam tyrimui parengtą anketą, kurią sudarė dvi dalys. Pirma apklausos anketos dalis buvo skirta respondentų gyvensenos ypatumams įvertinti. Antroje anketos dalyje buvo surinkti studentų faktinės mitybos duomenys. Statistinė duomenų analizė buvo atlikta SPSS for Windows programos 17 versijos paketo pagalba ir Microsoft Office Excel 2007 programa. Faktinė mityba buvo tiriama 24 valandų apklausos būdu fiksuojant valgymo laiką, suvartojamų produktų, patiekalų ir gėrimų asortimentą bei jų kiekį. Maisto cheminės sudėties analizė atlikta naudojant maisto produktų cheminės sudėties lentelės, rezultatai lyginti su rekomenduojamomis paros maistinių medžiagų ir energijos normomis. Tyrimo rezultatai: Aktyviai fizinei... [toliau žr. visą tekstą] / The goal of the survey: To assess the lifestyle and dietary habits of students of Vilnius University. The tasks of the survey: 1. To assess the day regimen and physical activity of students of Vilnius University. 2. To assess addictions of students of Vilnius University. 3. To assess the dietary regimen of students of Vilnius University. 4. To assess the actual dietary habits of students of Vilnius University. 5. To assess the peculiarities of using food additives by students of Vilnius University. The population of the survey: Students of Vilnius University involved in study branches of Biomedicine, Exact Sciences, Social Sciences and Arts. Students of the said branches were interviewed at eleven faculties of Vilnius University. The sample under the survey included 702 students of Vilnius University - 400 females and 302 males. The methods of the survey: • Theoretical review • Interviewing under a questionnaire • Exploration of the actual dietary habits. The interviewing under a questionnaire was carried out in April - May 2010 using the questionnaire developed for this purpose. The questionnaire included two parts. The first part was used for assessing the peculiarities of the lifestyle of the respondents. In the second part of the questionnaire, the data on actual dietary habits of students were collected. The analysis of the statistical data was carried out using the version 17 of the software package SPSS for Windows and Microsoft Office Excel 2007. The actual dietary... [to full text]
143

Technology acceptance, psychological attachment and technostress / Etienne Erasmus

Erasmus, Etienne January 2014 (has links)
Technology has been an integral part of human life since the 19th century’s Industrial Revolution, and the advancement of technologies has continued into the 21st century. Of all new emerging technologies, the computer has been identified as the most important, most complex and fastest emerging technology. In order for businesses to compete and survive within the business world, they are compelled to adopt new computer technologies. However, computers alone cannot improve organisational performance. Computers need to be accepted, optimally used and utilised by employees in order for an organisation to succeed. One such technology is SAP AG’s Enterprise Resource Planning (ERP) system which is a real-time, fully integrated business system used by more than 170 000 organisations in 120 countries. Measuring information system success has been a concern since its inception due to its complexity and difficulty to appraise. Researchers traditionally attempted to measure success by the delivering of a functional information system product within certain monetary and time constraints. Subsequently, evidence suggested that a more accurate measure of success lies within the field of system use. One model of assessing and predicting user acceptance and which has gained popularity in recent years is the Technology Acceptance Model (TAM). Apart from accepting the SAP ERP system, users should also be of the intention to continuously use it as a job requirement. The model for measuring user commitment is psychological attachment which determines whether the commitment is insincere and temporary, or long-lasting. Further, not only do users need to accept and continuously use an information technology like SAP ERP; they also need to be able to cope while using it. If not, psychological stress known as techno stress develops and prevents the optimal use of this system. With these three possible explanations for computer technology avoidance as a premise of departure, this study aims to determine the congruence, if any, between the sub-constructs of the TAM (perceived ease of use, perceived usefulness, attitude toward using, behavioural intention to use and actual system use), psychological attachment (compliance, identification and internalisation), and techno stress (negative computer thoughts) within a South African SAP ERP user environment. A cross-sectional survey design was used rendering a convenience sample of N = 241 from among the SAP ERP user fraternity at a South African steel manufacturer. The measuring instruments used were the 23-item Technology Acceptance Questionnaire (TAM), the 10-item Psychological Attachment Questionnaire (PAQ) and the 20-item Computer Thoughts Survey (CTS-C). Study 1 which was a literature review confirmed conceptual congruence in that although the technology acceptance model was the most parsimonious, powerful and widely applied theoretical model, it was constrained due to the omission of social influence (psychological attachment) as a contributing factor in the processes of behavioural change towards technology acceptance. Furthermore, it was found that techno stress lowers employee efficiency and creates dissonance in the work environment, resulting in acceptance, hesitance or resistance towards the technology in question. Congruence was established between the system itself (technology acceptance), social relationships (psychological acceptance), and inherent psychological stress (techno stress). The aim of study 2 was to test the technology acceptance model within a South African SAP ERP user environment. Structural equation modelling confirmed that positive inter-construct relationships exist between all TAM constructs. Actual system use, which is the measurement for technology acceptance, was directly affected by behavioural intention to use and indirectly by perceived usefulness. In turn, behavioural intention to use was directly affected by perceived usefulness, attitude toward using and indirectly by perceived ease of use. Attitude toward using was directly affected by perceived ease of use and perceived usefulness. Perceived usefulness was directly affected by perceived ease of use. Study 3 revealed that internalisation had a direct positive effect on behavioural intention to use and an indirect effect on actual system use via behavioural intention to use. Furthermore, in this study identification had direct positive effects on internalisation, perceived usefulness, perceived ease of use and actual system use. Indirect effects emerged between identification and behavioural intention to use via internalisation as well as behavioural intention to use via perceived usefulness. Compliance, on the other hand, had negligible, negative direct effects on all TAM constructs of which the most prominent was that on attitude toward using. Results acquired from structural equation modelling in study four confirmed that weak negative relationships existed between techno stress and all TAM constructs. This finding is contrary to other studies and can be attributed to the fact that participants in this study were at large, proficient around SAP ERP and therefore experienced low levels of techno stress. Furthermore, aspects such as effective training, clear deadlines, effective teamwork, recurrent performance evaluations, job security, career development and realistic job load are all antidotes for techno stress which is believed to be current within the participant fraternity. In a concluding chapter the conclusions derived from the literature review, as well as the empirical research were presented and recommendations flowing from this research study were made. / PhD (Psychology), North-West University, Vaal Triangle Campus, 2014
144

Travail des chefs d'établissement et pilotage des équipes pédagogiques : analyse de l'activité de chefs d'établissement en collège réseau ambition réussite en France

Ducros, Célia 06 1900 (has links)
Le travail des chefs d’établissement (ChE) a évolué au gré des politiques éducatives. Ces derniers deviennent des agents du changement ou managers dans des établissements autonomes soumis à l'obligation de résultats. En France en 2006, les ChE rencontrent de nouveaux défis avec les réseaux ambition réussite (RAR) au collège. Une situation inédite qui pose une question nouvelle aux ChE : comment piloter des équipes composites dans un collège en RAR ? Le parti pris dans cette thèse est celui de l’ergonomie de l’activité qui questionne un paradoxe : d’un côté, la focale est mise sur le développement du travail collectif dans les établissements et son impact sur les performances, d’un autre côté sont négligés l'organisation du travail à laquelle se livrent les cadres pédagogiques comme le travail d'organisation des professeurs pour faire vivre ces collectifs. Le but ici est de montrer l’importance du travail réel pour comprendre les conditions et difficultés des cadres pédagogiques pour organiser le travail des professeurs. / Headmasters' work has been changing with educational politicies. Headmasters are becoming agents for change or managers in schools wich are independent and under an obligation of results. In France in 2006, headmasters are challenged with the reform of Ambition success networks. An unprecedented situation that raises the question : how to manage heterogeneous teams ? This thesis uses the ergonomic approach to the activity in order to study a paradox : on the one hand, the focus is put on collective work and its impact on performance, on the other hand, the organisation of the work by headmasters and the work of organisation by teachers are ignored. The aim is to show the importance of actual work in order to understand conditions and difficulties of the work of organisation in wich headmasters are engaged.
145

Rozsah povinnosti k náhradě škody v obchodním zákoníku / The scope of liability to damages under the Commercial Code

Netík, Martin January 2011 (has links)
The following diploma thesis is called "The scope of liability to damages under the Commercial Code". I have chosen this theme because the damages are one of the most important legal instrument and in accordance with the actual practice of the courts and legislative development also a dynamically developing part of the civil law with perspective on the new attitude to this instrument with respect to the draft bill of the new Civil Code. The aim of the thesis is to acquaint the reader with the current legislation, compare current legislation with respective court decision and opinions of the juristic community and offer new look on the issue. The thesis is divided into seven chapters. The first one is a preface and defines the matter of thesis. The last one is a conclusion and contains the final look on the scope of liability to damages under the Commercial Code and the brief review of conclusions contained in the thesis. Chapter Two deals with legal regulation of formation of the liability to damages and is composed of three parts, each of them is dealing with different matter of this formation. Part One contains the basic precondition, which shall be met in order to claim damages according to the Commercial Code. Part Two focuses on the duty to inform about the occurred damage. Part Three looks at...
146

Člověk v šíleném dění světa (Pojetí člověka u raného Deleuze) / A man in becoming-mad of the world (The conception of a man by early Deleuze)

Prášek, Petr January 2013 (has links)
The philosophy of early Deleuze is the main subject of this dissertation. Concretely, it will be treated with regard to distinctive and singular individuation of a man: this essay tries to present his relationship to the ultimate horizon of Being in Deleuze's work. The first chapter constitutes a starting point which can be determined in criticism of the image of thought, closely related with Deleuze's transcendental empiricism. The second chapter is devoted to its culmination, to the metaphysical description of the virtual field of Ideas, of transcendental conditions of our experience. The next chapter shows how Ideas condition, that Ideas actualise themselves insofar as something develops itself within its intensive field of individuation. The fourth chapter takes us back to our starting point: it concerns a phenomenon, this time sufficiently explained, and we are again obliged to confront us with the image of thought which covers this explanation. This is the reason why our interpretation has to continue. The description of distinctive and singular individuation of a man wants to explain the way by which the image of thought, based on common sense, is established. Even though our experience is constructed on this image, there are still some "small islands" of difference, places where the virtual...
147

TRANS-MISSION : In partnership with

Forsgren, Jenny, Tunek, Anna January 2017 (has links)
Vi möter medietekniken genom förståelsen av en assemblage; att medie/a – teknik inte existerar utan relationen som binder dem samman. Medieteknik skapas på så sätt genom interaktioner och samverkan mellan de termer som utgör området och syftar alltid på en praktik. En assemblage är en kommunikation, en pågående process – aldrig statisk, alltid produktiv. Utgångspunkten och metoden blir således att ingå partnerskap, utifrån assemblages, med och genom den medietekniska praktiken – i syfte att befinna oss i mitten, i kopplingen, i mötet. Det första partnerskapet vi utgår ifrån är den i vår rubrik: TRANS–MISSION. Trans- står för det överskridande, det öppna, det osäkra medan mission- står för riktningen, avgränsningen, uppdraget. Vi utgår inte från vad ett medium är eller representerar utan vad ett medium gör och producerar. Vår undersökning syftar till att utmana dualistiska synsätt på medieteknik, såsom form och innehåll, designer och produkt, teori och praktik. Vi ifrågasätter antropocentriska förhållningssätt till teknik och material, samt tendensen att se mediet som en statisk överföringsprocess. Undersökningen tar sin utgångspunkt i Gilles Deleuzes och Félix Guattaris filosofi och begreppsapparat främst från det omfattande verket, Tusen Platåer (1980). Ett arbete i syfte att skapa en ontologi som inte utgår från en transcendental världsbild, utan istället en värld i konstant tillblivelse genom kopplingar och flöden. I fokus står relationerna snarare än punkter, identiteter eller hållplatser. / We approach media technology through the understanding of an assemblage; that media– technology cannot exist without one another. Consequently, media-technology are created through the interactions between and co-evolution of the terms that create the field. An assemblage is a communication, an ongoing process – never static always productive. The starting point and method are thus to enter into partnerships, based on assemblages, with and through media technology practice - in order to be in the middle, in the connection, in the nexus. The first partnership we use is in our title: TRANS-MISSION. Trans stands for the excess, the open, the uncertain, while mission is the direction, the demarcation, and the assignment. We do not depend on what a medium is or represents but what a medium does and produces. Our research aims to challenge dualistic approaches to media technology, such as form and content, designer and product, theory and practice. We question anthropocentric approaches to technology and materials, as well as the tendency to view the medium as a static transfer process. The study is based on Gilles Deleuze and Félix Guattari's philosophy and conceptual apparatus, mainly derived from their seminal work, A Thousand Plateaus (1980); a work that strives to create an ontology that does not assume a transcendent worldview, but a world in constant becoming through connections and flows. Relations are in focus, rather than points, identities or stops.
148

Corporate governance of NOCs : the case of Korean Olympic Committee

Jung, Kyung S. January 2013 (has links)
This study identifies the characteristics of seven key principles of good/corporate governance at three levels: as notions that originated in business; in their applications to sport through systematic review; and in relation to the interpretations given to them in the Olympic Movement. The aims of this study are, thus, to establish and utilise the IOC s definitions/interpretations and operationalisations of corporate and/or good governance developed in a western framework and apply to a non-western NOC, the Korean Olympic Committee (KOC). This study adopts critical realist assumptions which give rise to the hypothesis that both the regularities of the Korean society and its unobservable social structures have an impact on the corporate governance of the KOC. It also uses Critical Discourse Analysis (CDA) to examine each interviewee s discourse in order to identify the knowledge embraced by it and to interpret social practice(s) and the exercise of power. CDA is employed in relation to four selected events follows: the KOC/KSC merger, budgetary planning, the recruitment of staff in terms of gender and disability equity and the processes used for selecting the KOC President and the Chef de Mission. The unobservable deep structure is shown to be real domain in Korean society by the social practices exhibited in the four events. The government and, in particular, the State President represent the highest and most influential authority in decision-making on Korean sports policy. That power relationship coupled with the pre-existing structure of the KOC/KSC s financial dependency on the government has resulted in a situation where the government has been able to interfere greatly in the KOC/KSC s overall decision-making on sports policy including the election of the President of the KOC. The KOC/KSC President is the most influential stakeholder in the decision-making within the organisation including the selection of Chef de Mission. As the pre-existing structure of cultural expectations determines that women should usually quit their jobs after marriage and that people with disabilities are incapable of working, the strongly male with abilities-dominated organisational culture has resulted in a social phenomenon whereby few females or people with impairments have succeeded in being promoted to senior positions. From the macro-level perspective, the first KOC/KSC merger accomplished on the orders of the State President shows the dominance of economic power as suggested in Marxist influenced forms of analysis. The incumbent KOC President, who is at the pinnacle of the business elite, contributed to the KOC/KSC merger, which illustrates the aspect of elitism. In connection with the budgetary process, this may be viewed as evidence of the existence of a neo-corporatist structure in which the state plays a central role and acts in a unitary way with the involvement of a limited number of actors. With respect to the meso-level perspective, the aspect of clientelism is exhibited since the government habitually appoints its political aides to be the heads of various sporting organisations. Concerning political governance, it becomes obvious that the government has direct control over KOC/KSC s policy. In terms of systemic governance, the relations among the domestic stakeholders of the KOC are more likely to follow a hierarchical type of governance, as the government has adopted the highest position and the National Federations are under the control of the KOC/KSC. With reference to Lukes (1974) second dimension of power this can be evidenced in the context of the non-decision making roles of women and the disabled. The IOC s interpretations of the key principles of corporate governance in a western framework are applied to the KOC. Accountability, responsibility, transparency and democracy are established but the KOC s governance practices are not equivalent, while effectiveness and efficiency are interpreted as the same ways of the IOC s. In general, power centralisation is apparent throughout the Korean cultural context. The KOC s power structure and organisational culture is likely to be concentrated to the KOC President within the organisation and broadly, the Korean government enjoys its power centralisation decision-making in the Korean context which gives rise to a peculiarly Korean way of interpreting and applying the principles of corporate governance. In such circumstances, nevertheless, where the KOC is making an effort to align its practices with the IOC s recommendations as much as possible, the indication is that the KOC is on course to reflect the IOC s governance practices.
149

Tributação da renda imobiliária / Taxation on the real state market

Martins, Ricardo Lacaz 31 March 2009 (has links)
O presente trabalho parte da análise das normas que regem a tributação da renda no mercado imobiliário com a finalidade de possibilitar a identificação de um sistema jurídico dotado de princípios e valores próprios, que possibilite o estudo de suas normas de maneira destacada em relação às demais disposições que versam sobre a imposição da renda. Não se tem por pretensão a busca de uma autonomia das mencionadas normas; pelo contrário, o estudo parte da premissa de um único sistema jurídico, mas que pode ser estudado sob diferentes pontos de vista: um sistema que comporta subsistemas normativos, com valores e princípios próprios. Objetiva-se, assim, a identificação e posterior aproximação daquelas disposições que possuem fundamentos e princípios comuns, o que possibilitará a compreensão da extensão das previsões normativas a serem analisadas, bem como as opções efetuadas pelo legislador na produção legislativa. Antes de se efetuar o estudo das normas que versam sobre a tributação da renda imobiliária serão discutidos e apresentados os conceitos gerais necessários às análises que se seguirão. A limitação do legislador na produção legislativa é aspecto central no presente estudo. Entende-se que o sistema jurídico justo demanda uma coerência alcançada somente quando verificada a adequação valorativa das normas que o compõem e apresente unidade, por meio da observância de princípios e valores comuns, por essas mesmas normas. As normas que prevêem as imposições fiscais incidentes sobre renda no mercado imobiliário se prestarão de pano de fundo para a identificação de princípios que regem a tributação do imposto de renda nas diversas situações apresentadas. Serão, assim, objeto de análise a tributação do imposto de renda das pessoas jurídicas, tributadas pelo lucro real e pelo lucro presumido; a tributação especial das pessoas jurídicas sujeitas ao patrimônio de afetação; os rendimentos auferidos pelas pessoas físicas decorrente das atividades ligadas ao mercado imobiliário, tais como o ganho de capital na venda de imóveis e a tributação dos fundos de investimento imobiliários. Ao final da análise da legislação que versa sobre a tributação do imposto de renda nas situações acima mencionadas serão apresentados os princípios e valores escolhidos pelo legislador para a imposição da renda imobiliária. / The present arises from the analysis of principles which rule the taxation on the real estate market aiming the possibility of identifying a legal system endowed with principles and self-values and also providing an outstanding study of its rules with relation to the other provisions which deal with the income taxation. There is no intention of the search of independence from the aforementioned provisions, on the contrary, the study arises from the assumption of a unique legal system, which otherwise may be studied under different points of view, a system which involves normative sub-systems with their own values and principles. It aims, therefore, the identification and later approach to those provisions which own principles and grounds in common, providing that way, the understanding of the extension of the normative foresight to be analyzed, as well as, the legislator\'s altematives when making laws. Before the study of the principles which deal with the real estate income taxation, the general concepts needed to the analysis shall be presented and discussed. The legislator limitation to the law making shall be the central aspect of the present study. It is understood that a fair legal system demands coherence, which is just achieved when the appropriate principle values which integrate it are consolidated by the observance of the common principles and values of such principles. The rules, which provide the tax enforcement collected on the real estate income, shall be the grounds for the identification of the principles which rule the taxation on the income tax of the different situations herein presented. The corporation income tax, collected on presumed and gross profits, special corporation taxation liable to the \"patrimônio de afetação\", the earnings obtained by the individual persons regarding real estate businesses such as capital gain in property sales and the taxation on real estate funds of investments will, therefore, be the object of the analysis. After the analysis of the legislation which deals with the taxation on the income tax of the aforementioned situations, the principles and values enforced on real state earnings chosen by the legislator shall be presented.
150

Ao vivo em São Paulo: a produção de sentidos nas transmissões dos ataques do PCC

Albani, João Gabriel 28 May 2007 (has links)
Made available in DSpace on 2016-04-26T18:16:13Z (GMT). No. of bitstreams: 1 joao albani.pdf: 2873110 bytes, checksum: 22fc1e9afb4c2bda5e2532432c0efba3 (MD5) Previous issue date: 2007-05-28 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This research examines the production of meanings of the broadcasted transmissions in open TV news programs on the 15th of may, 2005, when the Primeiro Comando da Capital attacks occurred in São Paulo. In the present days television, especially on news programs, applies the broadcast, particularly the live transmition. There s relevancy in investigating how the broadcast is fundamental on establishing a strong communicational contract between enunciator and enunciatee. For the corpus we selected from TV Globo the news extra bulletings SPTV and Globo Notícias, the news programs Jornal Nacional and SPTV 1ª Edição, and SBT`s São Paulo Contra o Crime special edition program as well as their news extra bulletins. From the speech theories and the audiovisual analysys methodology (Arlindo Machado, Beatriz Becker, Yvana Fechine de Brito, Nilton Hernandes e Valdério de Almeida), we performed a detailed examination of the programs in the corpus, studying the effects of meaning produced in the real time informative audiovisual texts. In the examined corpus, the effort to the passionalization of fear seemed to become, as the work s hypothesis, one essential resource used in the constitution of the communicational contract between enunciator and enunciatee, intimately connecting itself to the broadcast resource. There were highlighted effects of meaning of fear, insecurity, simultaneousness and ubiquity, we identified as well the course of passionlalization of fear. We emphasize the parcial approach of television companies on the news coverage about the consequences of the PCC attacks; their goal was to use live broadcast transmissions to enrapture the viewers attention, disregarding the television`s importance as Brazil s most efficient information broadcaster. Still we identified the TV`s attempt to transform the violent broadcasted events in a great media event, which would involve the whole society, initiated by criminals, but then turned into a nation integrator thanks to the TV channels efforts / Esta pesquisa examina a produção de sentidos da transmissão direta nos telejornais da TV aberta em 15 de maio de 2005, por ocasião dos ataques do Primeiro Comando da Capital em São Paulo. Atualmente a televisão, principalmente nos telejornais, emprega o recurso da transmissão direta, em particular o "ao vivo". É relevante investigar como a transmissão direta é fundamental na constituição de um contrato comunicacional forte entre enunciador e enunciatário. Foram selecionados para o corpus os boletins extraordinários SPTV e Globo Notícias, o Jornal Nacional e o SPTV 1ª Edição da TV Globo, além das transmissões diretas do São Paulo Contra o Crime e os plantões do SBT. A partir de teorias do discurso e da metodologia de análise audiovisual (Arlindo Machado, Beatriz Becker, Yvana Fechine de Brito, Nilton Hernandes e Valdério de Almeida), realizamos um estudo dos programas do corpus, examinando os efeitos de sentido produzidos nos textos audiovisuais informativos em tempo real. No corpus examinado, o esforço à passionalização pelo medo pareceu-nos constituir, como hipótese de trabalho, um recurso essencial empregado na constituição do contrato comunicacional entre enunciador e enunciatário, ligando-se intimamente ao recurso da transmissão direta. Destacamos os efeitos de sentido de medo, insegurança, simultaneidade e ubiqüidade, e identificamos também o percurso da passionalização do medo. Ressaltamos o enfoque parcial das emissoras na cobertura informativa sobre os eventos conseqüentes aos ataques do PCC; seu objetivo com o uso das transmissões ao vivo foi o arrebatamento da atenção do telespectador, desconsiderando-se dessa maneira a importância do veículo televisual como difusor de informações em nossa sociedade. Identificamos ainda a tentativa do meio televisual em transformar o evento ocorrido em um acontecimento midiático, que envolvesse toda a sociedade, iniciado por criminosos, mas integrador da nação graças aos esforços da TV

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