The tourism industry in Sweden has expanded in recent years and the increasing industry has meant that customers are in need of a reseller for their trips abroad. Today there are three types of retailers available. These are : Traditional travel agencies , tour operators and online travel agencies. Online Travel agencies are the most modern online option for customers. Their existence has made it easier for the customer and reservation can be made anytime and anywhere. The competition has intensified between the three retailers and the traditional alternatives must find new ways to survive. Through effective marketing and selecting the right channel may be vital to the travel agency's survival. The theories that have been essentiell for this Investigation are: marketing mix, relationship marketing, porter curve, the buying process, the agent's role, word-of-mouth and marketing of services and products company. In this essay, the authors investigated four tour operators and one traditional travel agency and everyone is placed in Stockholm. The authors has choosed to investigate their market businesses and how the customer's requirements have changed since online travel agencies took over a large part of the market. The authors have also decided to conduct interviews with an online travel agency and one travel company that works with marketing for travel agencies. The tour operators in Stockholm mainly use relationship marketing as a primary strategy for maintaining a loyal relationship with the customer. The channels that travel companies utilize is a combination of word-of- mouth, digital media and printed media. All companies could state that the consumer in the current situation is more aware than before and this has led an increased requirement for travel agencies. Travel agents and tour operators must offer something unique or give the client an  xceptional service that they can not recieve in another place. Service in this case may involve travel on customers behalf, visa application, bookings for specific requests and helping to add travel insurance.

Nature-based tourism offers significant socio-economic incentives to successfully replace more intrusive land uses but also causes negative environmental impacts. Currently, knowledge is needed about the effectiveness of specific management actions such as the provision of different access modes and tour experiences at minimizing these impacts while maximizing visitor satisfaction. Nature-based tourism activities were studied in the species-rich gorges of the Flinders Ranges in Outback Australia. This study developed a conceptual framework of visitor-environment relationships, constructed a regional visitor profile, assessed visitor monitoring methods to quantify usage intensity in relation to the access mode (roads vs. hiking trails), examined changes in vegetation and bird communities in relation to usage intensity and access mode, tested effects of approach behaviour among driving vs. hiking tourists on kangaroo behaviour, and designed a framework for a night-time wildlife tour. The usage intensity of gorge sections was best determined from visitor numbers stratified by their behaviour, as the access mode fundamentally changed visitor behaviour in gorges. High compared to low usage recreational tracks altered species community composition, decreased total plant cover, increased non-native species cover, increased or decreased plant diversity depending on the track distance, increased soil compaction, and decreased bird numbers and species richness. Vegetation changes had secondary aversive effects on the bird community. The magnitude and spatial extent of these community impacts were greater along roads than trails. Visitor approach towards kangaroos varied with the access mode and necessitated individual recommendations for low-impact behaviour. The optimal night-time observation tour employed night-vision devices and bat detectors and coupled visitor satisfaction with low impact on wildlife. A range of factors (e.g., weather conditions) moderated the susceptibility of the wildlife to tourism disturbance. To protect wildlife and habitat along recreational tracks in arid-lands gorges, it is recommended to (1) monitor usage intensity and the identified impact indicators within their effect zone, (2) curtail gorge usage by restricting vehicle access to sections and regulating high impact activities (e.g., wild camping), (3) base environmental education upon scientifically tested low-impact visitor behaviour, and (4) engage with tourism operators in the design of low-impact, yet satisfying tours based on scientific principles.

Konkurrensen bland svenska företag har ökat markant under de senaste åren, vilket har inneburit att deras utbud blivit allt mer likartade. Digitaliseringen har i synnerhet intensifierat konkurrensen inom resebranschen, vilket har bidragit till att företag istället söker att särskilja sig genom immateriella fördelar och varumärkesdifferentiering. För att varumärken ska lyckas med sin varumärkesdifferentiering krävs det att konsumenter är involverade i varumärkena och deras erbjudanden. Med anledning av detta var syftet med studien att få en förståelse för hur konsumenters involvering i resande generellt och produktkategorier påverkade deras möjlighet att särskilja turistiska varumärken. I denna studie användes följaktligen teorier som behandlade involvering och varumärkesdifferentiering. För att få en förståelse för konsumenters involvering i resande och produktkategorier tillämpades teorierna varaktig involvering och produktkategoriinvolvering. För att få kunskap kring konsumenters förmåga att särskilja varumärken ifrån varandra användes Customer-based Brand Equity. Utifrån detta ansågs en kvalitativ metod bäst lämpad för att undersöka fenomenet och vidare genomfördes fyra semistrukturerade fokusgruppintervjuer. Resultatet från intervjuerna visade initialt att konsumenterna var involverade i resande och de uttryckte således starka tankar och åsikter om varumärkena vilket följaktligen innebar att konsumenterna kunde särskilja varumärkena. Det visade sig dock att detta inte stämde överens med verkligheten, då det uppdagades att konsumenterna faktiskt var ovetande om vilket varumärke de senast använde sig av. Trots en hög involvering i resande generellt, uppvisade de en låg involvering gentemot produktkategorin vilket bidrog till att konsumenterna faktiskt inte kunde särskilja varumärkena. / The competition amongst Swedish companies has significantly increased in recent years, which has contributed to the their increasingly similar offers. The digitization has particularly intensified the competition within the travel industry, which in turn has contributed to companies trying to distinguish themselves through intangible assets and brand differentiation. Forbrands to succeed with their brand differentiation, it requires that consumers are involved with the brands and their offers. Therefore, the aim of this study was to gain an understanding of how consumers involvement affected their ability to distinguish touristic brands. Hence, theories that addressed involvement and brand differentiation were used in this study, to gain an understanding of consumers involvement intraveling and product categories, and thus their ability to distinguish between brands. A qualitative method was therefore used, and four semi-structured focus groups were conducted.The conclusions of this study initially displayed that the consumers should be seen as highly involved in traveling in general, further more they also expressed strong thoughts and feelings about the brands, which implied that the consumers were able to distinguish the brands. However, it was later revealed that the consumers in fact, were not able to differentiate the companies. Although consumers were perceived ashighly involved in traveling, they showed low involvement towards the product category, which contributed to their inability to distinguish the brandsfrom one another.

Made available in DSpace on 2010-04-20T20:48:40Z (GMT). No. of bitstreams: 3 49381.pdf.jpg: 12506 bytes, checksum: 3ee0e25c4384f2bc93fc720f54b20cc4 (MD5) 49381.pdf.txt: 197053 bytes, checksum: a91984dec05b70029e90078a7eb7329a (MD5) 49381.pdf: 702040 bytes, checksum: 6a1fd2185c34dda5f5940c255ee6f19f (MD5) Previous issue date: 2006-10-31T00:00:00Z / O objetivo desse trabalho é fazer um estudo exploratório acerca da cadeia de suprimentos dos pacotes de turismo, estruturados para as classes A e B, cujo destino seja o Nordeste Brasileiro. Procurou-se verificar quais as variáveis importantes e impactantes desta cadeia, o relacionamento entre os participantes da mesma e assim, avaliar se o poder da mesma está nas mãos da operadora de turismo. Para tanto, uma revisão bibliográfica foi realizada inicialmente a fim de identificar quais os aspectos relevantes da cadeia de suprimentos e de turismo. As questões teóricas serviram de base para a coleta de dados em campo, a qual foi constituída de entrevista com roteiro semi-estruturado, com 14 executivos - gerentes e diretores - das empresas constituintes dessa cadeia, complementada por meio de questionário com questões fechadas, respondido por 104 colaboradores da área operacional destas empresas. Por fim, aliando-se a teoria às informações coletadas em campo, foi possível chegar às conclusões e análises pretendidas. / The objective of this work was to conduct an exploratory study about the supply chain of tourist packages designed for publics from A and B social classes, with destination to the Brazilian northeast region. The study was focused in the identification of the most important and relevant variables of this chain as well as the relationship among the participants in order to find out if the tour operator has the main control and leadership in this chain. For this purpose, a bibliography review was done to identify which were the most relevant aspects of the supply and tourist packages. The theoretical questions were used as basis for the qualitative research through interviews with 14 executives, managers and directors from the companies involved in the chain, besides another research through structured questions asked to 104 operational employees from the companies. All this effort was aimed at checking and bringing together the results of these research works and the initial theories, and thence, make it possible to verify and confirm the conclusions.

No description available.

L’objet de cette thèse est l’étude de la propagation de la 2-birationalité pour les 2-extensions de corps de nombres. Le problème étudié se présente comme suit : étant donnés un corps 2-rationnel totalement réel K, une extension quadratique totalement imaginaire L de K, et une 2-extension totalement réelle de K de K, à quelles conditions la 2-birationalité du compositum L = KL se lit-elle sur L ? La thèse se structure en trois parties : l’étude du cas absolument quadratique d’abord, le cas relativement quadratique ensuite ; le cas général enfin. Le résultat principal de la thèse résout complètement le problème posé en toute généralité. En fin de thèse, diverses illustrations numériques sont proposées à l’aide du PARI, ainsi qu’une étude des tours d’extensions 2-birationnelles. / This thesis deals with the propagation of 2-birationality for 2-extensions of numbers fields. More precisely, le t K be a 2-rational totally real number field, L a CM quadratic extension of K, and let K be a totally real 2-extension of K. Under which conditions can one read the 2-birationaltiy of the compositum L = LK from L ? This work is divided into three parts : we first study the absolute quadratic case, then the relatively quadratic case, then finally the general case. The thesis’s main result solves the whole problem. We also illustrate the result with various numeric examples, obtained with PARI and a focus at the end on 2-birational extensions’ towers.

自從2004年台澳簽署「打工度假」(Working Holiday)協定以來，每年台灣青年赴澳人數不斷增加，在國內掀起一股「壯遊」的熱潮。然而相關新聞報導與國內的研究卻發現，到澳洲打工旅遊的台灣年輕人，因為語言能力比不上當地人，所以多從事耗費體力的工作，而且工作穩定度低、危險性高、容易遭遇黑工問題等等，使台灣打工旅遊者的勞動環境越形惡劣。但在筆者的研究中，發現打工旅遊者卻輕忽勞資問題，必且拒絕承認自己為「台勞」。因此，本文的焦點在於探討台灣打工旅遊青年如何從自身「主體」性的眼光，去看待自己同時打工、又同時旅遊的行為？他們對自己抱持著怎麼樣的「想像」來理解打工旅遊的經驗？這樣的「想像」又是如何被塑造出來？ 本研究採質性研究方法，包括深入訪談、參與觀察、線上民族誌與非侵入性研究，並使用這些不同來源的資料進行交叉分析，以確認資料之信度與效度。在分析架構上，從「結構」和「個體」這兩者的互動展開，首先討論澳洲與台灣政府在塑造「打工旅遊」上扮演的角色，再來探討台灣青年在打工旅遊的過程中，對於自我身分的認同如何演變的過程。最後，本研究使用Giddens (1991)所提出的「現代性的反思性」來理解台灣青年如何將打工旅遊理解為自我敘事的一部份：逃離台灣變成一種自我實現的追尋，與既有的生命歷程斷裂。本文以此研究結果，來回應既往文獻研究的不足之處，並提醒台灣打工旅遊者對於「壯遊」的想像，可能會掩蓋澳洲惡劣的工作環境與勞動剝削的事實。 / Since Australia’s “Working Holiday Maker Visa Agreement” was signed with Taiwan in 2004, the number of Taiwanese working-holiday makers in Australia has grown rapidly every year. “Grand Tour” became a popular concept in Taiwan. According to the related literature, most Taiwanese working-holiday makers had no choice but to participate in the primary labor market in Australia due to the lack of English ability. They usually encountered highly risky, unstable, and even illegal working environment. However, the study found that Taiwanese working holiday makers ignored the nature of their employment and refused to call themselves “Tai Lau” (Taiwanese laborers). As a result, the study analyzed how Taiwanese working holiday makers think of themselves when they worked and traveled at the same time? What imagination did they have on their working holiday experience? In what ways was the “imagination” structured? The study was conducted by using qualitative research methods, which included in-depth interviewing technique, participant observation, unobtrusive methods, and online ethnography. Data collected through different channels and methods were triangulated to check the reliability and validity of data. The analytical framework focused on the interaction between “social structure” and “individual.” First, the study examined how Australian and Taiwanese governments both played the important roles in shaping and enforcing the working holiday policy. Second, this study explored the process in which Taiwanese working-holiday makers’ self-identities were changed when they were in Australia. Glidden’s (1991) concepts of modernity and self-identity were found to be particularly relevant in understanding Taiwanese working holiday makers’ self-narratives. They escaped from Taiwan to seek self-fulfillment, and their lives and identities in Australia were separated from their original life trajectories. The findings of this study can contribute to current tourism research by pointing out that the imagination of a “Grand Tour” may cover up the difficult working environments and exploitation faced by working-holiday makers.

Tourism was realized very rarely a few decades ago. Today it is a significant part of the world's GDP and has become a major economic factor. The Czech Republic is a very attractive country in the heart of Europe with numerous natural, historical and cultural values. The tourist region Vysočina can boast all these qualities, yet one of the least visited region in the Czech Republic. This thesis deals with a detailed analysis of the potential of the tourist region Vysočina to become a competitive tourist destination. The aim of this work is to analyze primary and secondary tourism field and to assess the organizational structure of tourism and promotional activities of tourism operators with an emphasis on planned projects. The author's own research, focused on the general opinion on the issue of tourism in the region and on the evaluation of the tourism offer, is a part of this work as well. The benefit of the thesis lies in the overall recovery of the tourist supply and in making the region more attractive which can contribute to potential subsequent increased and mobilizing demand for tourism in Vysočina.

L’histoire des arts et de la culture au Québec comporte plusieurs exemples de « retours d’Europe » et de « triomphes français » depuis les séjours de formation outre-Atlantique des « exotiques » jusqu’aux succès des chansonniers sur les scènes parisiennes. Or, entre le début des années 1930 et le milieu des années 1950, de nombreux artistes populaires montréalais font plutôt l’expérience de la tournée américaine. Année après année, ces artistes sillonnent les routes de la Nouvelle-Angleterre pour divertir le public francophone présent dans les villes industrielles et dans les villages forestiers de la région, se rendant même parfois jusqu’à New York. Pourtant, cet épisode de grande mobilité est pratiquement absent de l’histoire, de la mémoire et du patrimoine culturel au Québec et aux États-Unis. Au-delà de l’impact de la Grande Dépression sur la scène culturelle montréalaise et de celui de la Deuxième Guerre mondiale sur la possibilité de séjourner en Europe, si ces artistes ont tourné leur regard vers l’Amérique, c’est parce qu’ils évoluent dans un espace transnational autant géographique que symbolique, hérité de l’époque des grandes migrations intracontinentales, puis réactivé et reconfiguré par l’avènement des médias sonores et audiovisuels comme le disque, la radio et le cinéma. L’histoire de la célébrité médiatique de Mary « La Bolduc » Travers, de Rudy Vallée et de Jean Grimaldi proposée dans cette thèse permet d’accéder aux différentes strates de ce phénomène à la croisée de l’histoire culturelle, de l’histoire des médias et de l’histoire des migrations. Leurs récits enchevêtrés révèlent ainsi les modalités de la mobilité migratoire, artistique et médiatique au sein — et parfois à l’extérieur — de la « communauté imaginée » canadienne-française. L’étude des critères de la patrimonialisation des artistes éclaire en partie les causes de l’oubli de cet épisode de la culture francophone en Amérique du Nord, comme : le rejet de la mobilité dans la mise en récit des formations nationales et ethnoculturelles ; la marginalisation historique des arts populaires ; et la méfiance que suscitent à l’époque les États-Unis au sein des élites culturelles et politiques à travers le monde. / Art history and cultural history in Quebec present many examples of “retours d’Europe” and of “French triumphs,” from the formative overseas stays of the “exotiques” in the 1910s to the stage success of Quebec “chansonniers” in Paris in the 1950s and 1960s. However, between the early 1930s and the mid-1950s, some of the most famous French-speaking artists based in Montréal preferred to go on tour in the United States. Many of them traveled New England year after year, sometimes going as far as New York City, to cheer the French-speaking public present along the way in the industrial cities of the region. Yet this episode of high mobility is almost absent from history, memory and cultural heritage in Quebec—and even more so in the United States. Beyond the impact of the Great Depression on Montréal’s cultural scene and of the Second World War on the possibility of visiting Europe, these artists have turned their eyes towards America because they participated in a transnational space, both geographical and symbolic, inherited from an era of great intracontinental migrations, then reactivated and reconfigured by the advent of sound and audiovisual media—discs, radio and cinema. By studying the history of the celebrity of Mary “La Bolduc” Travers, Rudy Vallée and Jean Grimaldi, this thesis attempts to access to the various layers of this phenomenon at the crossroads of cultural history, media history and migration history. Their intricate narratives therefore reveal the modality of mobility involved inside—and often times outside—of the French Canadian “imagined community.” By analyzing the heritagization process of these artists, it is possible to isolate some of the causes the oblivion of this transnational episode of francophone culture in North America, such as the rejection of mobility in the formation of national and ethnic identity narratives; the historical marginalization of popular arts; and the mistrust of the United States among cultural and political elites around the world at the time.

Problem: In this study, tour operators' perceptions of market changes linked to the pandemic have been investigated. Based on their perceptions, the most effective competition strategies have been described both before and after the pandemic. Aim: The study's intention was to gain an understanding of how Swedish tour operators experience changes in the tourism industry linked to Covid-19 and what competition strategies the companies use before and plan to use after the pandemic. Method: The study uses a qualitative research strategy with an inductive approach and grounded theory as a method. The collected data material has been analyzed mainly by in-depth interviews which were then transcribed and coded from Glaser’s point of view, containing open, selective, and theoretical phase. This resulted in two core categories that expressed the study's main problems: competition strategies and the tourism industry and competition in Sweden. Conclusion: The study results have shown that the most effective competition strategies according to Swedish tour operators are customer orientation, vertical integration, and digitalization. Regarding perceptions of market changes, respondents believe that there have been no major changes in the tour operator market, but the pandemic has affected the tourism industry and competition in general, where market demand and competition between other industries have changed. In addition, the competition strategies used by companies before the pandemic were effective and provide competitive advantages, which results in that these strategies will be largely unchanged after the pandemic. / Problemställning: I denna studie har researrangörernas uppfattningar om marknadsförändringar kopplade till pandemin undersökts. Baserat på deras uppfattningar har de mest effektiva konkurrensstrategierna beskrivits både före och efter pandemin. Syfte: Studiens avsikt var att få förståelse över hur svenska researrangörer upplever förändringar i turistbranschen kopplade till Covid-19 samt vilka konkurrensstrategier företagen använder sig av innan och planerar att använda efter pandemin. Metod: I studien används en kvalitativ forskningsstrategi med induktiv ansats samt grundad teori som metod. Det insamlade datamaterial har analyserats främst med hjälp av djupintervjuer som sedan transkriberades och kodades utifrån Glasers syn, innehållande den öppna, selektiva och teoretiska fasen. Detta resulterade i två kärnkategorier som uttryckte studiens huvudproblematiken: konkurrensstrategier och turistbranschen och konkurrensen i Sverige. Slutsats: Studien resultat har visat att de mest effektiva konkurrensstrategierna enligt svenska researrangörer är kundorientering, vertikal integration och digitalisering. När det gäller uppfattningar om marknadsförändringar anser respondenterna att det inte har skett några större förändringar på researrangörsmarknaden, men pandemin har påverkat turistindustrin och konkurrensen i allmänhet, där marknadens efterfrågan och konkurrens mellan andra industrier har förändrats. Dessutom ansågs de konkurrensstrategier som företag använde före pandemin vara effektiva och ge konkurrensfördelar, vilket resulterar i att dessa strategier kommer i stort sett att vara oförändrade efter pandemin.