Dagens teknik erbjuder en mängd olika sätt för människor att kommunicera och interagera med varandra. Denna uppsats är en studie i bilddelning på sociala medier med fokus på amatörfotografers användande av tekniken i syfte för att nå ut med sina fotografier. Huvudfokus lades på vad för strategier de använde sig av, men även på användarnas olika målsättningar. Med hjälp av tidigare forskningsarbeten och djupgående intervjuer har vi lyckats återkoppla den egna empirin med våra teoretiska utgångspunkter och dragit slutsatsen att användandet av sociala medier i syftet för att nå ut med sina bilder till andra människor varierar väldigt stort från person till person. Hur tekniken används för detta syfte är därmed unikt för den individuelle användaren, dock har vi lyckats identifiera vissa likheter i användandet av sociala medier i dessa syften. / Today’s technology offers a variety of ways for people to communicate and interact with each other. This paper is a study of photo sharing through social media networks with a focus on the amateur photographers’ usage of this technology in order to widen the spread of their pictures. A key focus was placed on what kinds of strategies were used, but also on what kind of motivations the photographers had. Using previous research and in depth interviews we’ve managed to combine our own empirical data with our theoretical interpretations and have come to the conclusion that the use of social media in the purpose of reaching out with photos to other people varies greatly depending on the person being asked. Thus, how this technology is used depends wholly on the individual user. However, we have managed to identify some similarities in the usage social media for these purposes.

Since the emergence of social media websites as an established part of our society, the landscape ofcommunication has undergone dramatic changes. Especially in the field of journalism, the impact ofsocial media websites, such as Twitter, has been the subject of discussions about the actual partsocial media play in communication and news reporting. The general opinion has been that socialmedia has revolutionized the way we communicate and that a shift in power is taking place as themasses now engage in, and affect, our societies way of spreading information. This study is acritical discussion about whether Twitter in particular, and social media in general, has affected thejournalistic field in the extent that many claim it has. By comparing theories about traditionalmedia, such as television and newspapers, with recent studies about Twitter, we conclude that it isto early to establish the role of social media. I find that Twitter has today become an extended partof the journalistic methods and that it is merely a new tool for communication rather than a platformthat has allowed the masses to challenge the current ways of news reporting.

This study’s aim was to explore how the social media Twitter is used by Swedish political leaders and how they manage the relationship between having both private and public conversations in a new public sphere, the social sphere. In Sweden, studies in this area are yet to grow. We achieved our aim by responding to our three questions at the issue: What kind of content is published in each of the politicians Twitter stream? Are the politicians private or public persons on Twitter? Are the politicians using Twitters interactive functions? We conducted our analysis by performing a quantitative content analysis. Our material consisted of Twits published by two selected Swedish politicians between September 1st to September 23rd, 2010. We based our study and results around the discussion of private, public and social spheres along with political communication. / Målet med denna studie var att undersöka hur det sociala mediet Twitter används av svenska politiska ledare och hur de hanterar relationen mellan privata och offentliga samtal i en ny offentlig sfär, den sociala sfären. I Sverige finns ännu inte tillräckligt många studier av detta slag. Vi uppnådde vårt mål genom att svara på våra tre frågeställningar: Vilken typ av innehåll publiceras i de respektive politikernas Twitterflöden? Är politikerna privata eller offentliga personer på Twitter? Använder sig politikerna av Twitters sociala funktioner? Vi genomförde vår analys med hjälp av metoden kvantitativ innehållsanalys. Vårt material bestod av Twitterinlägg publicerade av två utvalda svenska politiker mellan 1 september och 23 september 2010. Vi baserade vår studie och våra resultat på diskussioner kring privata, offentliga och sociala sfärer samt politisk kommunikation.

... Im Interesse eines lebendigen Dialogs mit ihrer weitaus größten Benutzergruppe hat sich die SLUB im Frühjahr 2009 entschlossen, die Klaviatur der sozialen Netzwerke, der Blogs und Mikro-Blogs, planmäßig zu nutzen. Erklärte Ziele sind die möglichst zielgruppengerechte Vermittlung und beschleunigte Optimierung der Bibliotheksdienstleistungen sowie eine hohe Identifikation der Studierenden mit „ihrer“ Bibliothek. Die SLUB zählt zu den ersten Bibliotheken in Deutschland, die die neuen Werkzeuge konsequent einsetzt, jedoch kann kein Zweifel bestehen, dass die Kommunikation via Blogs und Mikro-Blogs recht bald weithin zum bibliothekarischen Alltag gehören wird. ...

Erfahrungsbericht aus der Welt der sozialen Medien. Die Sächsische Landesbibliothek – Staats- und Universitätsbibliothek Dresden (SLUB) hat Anfang dieses Jahres mit dem Reisetagebuch des Straßburger Orgelbauers Johann Andreas Silbermann (1712–1783) eine einzigartige Neuerwerbung in den Bestand der Musikabteilung integriert (siehe auch BIS 2015, H. 1, S. 18–20). Darin beschreibt der Neffe von Gottfried Silbermann eine viermonatige Reise nach Mitteldeutschland und Berlin im Jahr 1741. Im Unterschied zum vollständig veröffentlichten SiIbermann-Archiv in französischem Privatbesitz blieb dieses Tagebuch bislang völlig unbekannt. Es bietet einen faszinierenden Einblick in das Musikleben kultureller Zentren in Deutschland zur Zeit Johann Sebastian Bachs. Den Ankauf des Reisetagebuchs hat Katrin Bicher, Fachreferentin der SLUB mit einem eigenen Silbermann-Twitterkanal begleitet. Die BIS-Redaktion fragte Sie zum „Making off“ und der Intention dieser Aktivitäten in den sozialen Medien.

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As so called fake news spread widely on the internet it is important to examine how they are spread, and thereby, how much of a problem they are. This thesis investigates how the spread of news articles on Twitter can be represented via a tree structure, as well as whether or not the trees have patterns that correlate to attributes such as the source of the shared news article and how many followers the original tweeter has. As part of the study a tool was built in Python 2.7 that, amongst other things, allows tracking and reconstruction of a news article's propagation on Twitter.It could be concluded that most links that are shared on Twitter propagate over a period of a few days and most retweets are made within the first twelve hours. We observe patterns suggesting that having more followers correlates to getting more retweets. Users who have few followers have to rely on their tweets being retweeted in a longer chain of users for it to reach a larger audience. Tweets that have a substantial spread often spread widely, but not especially deep. Finally, our results suggest that both the news site that created the article and the content of the article has an impact on how much it is retweeted.

Magister Artium - MA / Social networking sites are used on a daily basis, to communicate with friends we have known for quite some time as well as make new friends from all over the globe - a global phenomenon. According to Aparicio (2011) the use of social networking sites have given way to a new “social dynamic” where friendships are formed with individuals from diverse backgrounds and geographical locations. Larsen (2007) continues to state that social network sites make for the creation of new friendships and the maintenance of new relationships. Using social networking sites to develop relationships provides us with new social skills, but through constant use of these sites we lose valuable interpersonal skills learnt through the use of face to face interaction (Aparicio, 2011). This thesis investigated the notion of social networking sites, specifically focusing on interpersonal relationships and language use within the networking context. The social networking site in question is that of Twitter, as majority of existing studies in this area focuses on the more popular Facebook. The main objective was to determine whether social networking sites, specifically Twitter, influence the development and maintenance of interpersonal relationships and language use. Participants included a group of 11 males and 11 females (22 in total), ranging from the ages of 17 to 33 and from different geographical locations (e.g. United Kingdom, South Africa, Tokyo, and so on). These participants frequently keep in contact with each other. Four ways in which Twitter has been adapted to emulate face to face communication have been found, namely: (1) the use of Paralinguistic and Prosodic Features to imitate speech, (2) Ustream, although not prominent within the data collected, is used to make up for the lack of face to face communication.This, however, is one-way; only one user provides a video link while those communicating with him or her (as there can be more than one) would type messages, (3) as expected a variety of shortenings can be found within the data collected. Shortenings imitate speech among the younger generation, and (4) participants make use of an informal register, as the most common type of relationship found on Twitter is that of friendships. Both strong and weak ties exist in the collected data; with weak ties being the majority. It is possible for weak ties to become strong ties. All online relationships start off as weak and gradually, over time, become strong ties. This is done through establishing trust between participants and communicating on a regular basis. Paolillo (1999) found that online relationships manifests as both weak and strong. However, “online ties are not ‘branded’ as weak ties” and these ties differ in quality; “those who have regular contact have strong ties and those with less frequent contact have weaker ties weak”. Social support is evident in the collected data and possible in online, textbased communication. In is manifested in four types of support, namely: instrumental, emotional, informational, and appraisal. The most common type of support found in the collected data is that of informational support. With regards to support activation strategies, most tweet fall under the ‘ask’ and ‘cry’ types of strategies. Also, considering the amount of emoticons found in the data, little or no emoticons were found in the activation strategies. There are also more indirect support activation strategies as opposed to direct. This could possibly be due to the fact that majority of the ties are ‘in the weak stage’. Textese has not been adapted in anyway; the same elements used by texters and IMers are used by tweeters, such as initialisms, phonetic spellings and contractions. Although present in the Twitter data, elements of textese did not occur as frequently as that found in e.g. Bieswanger’s (2007) and Thurlow’s (2003) studies; however more elements of Twitter language was found. If anything, the characteristics of textese are well-suited for Twitter; as shortened forms of words would make it easier for users to maintain a character count below the imposed limitation and it promotes the idea of writing quick and concise messages instead of filling message space with irrelevant content. With regards to the difference in the way male and female participants use language in terms of the linguistic characteristics of textese and the language unique to Twitter and the use of paralinguistic and prosodic features, it can be said that females tend to use these characteristics more than males do.

In our interconnected world, social media is a vital tool for communication in the everyday life of individuals. The importance of social media in society has increased not only in times of peace, but social media has grown to be instrument of influencing crisis. In recent years, social media’s role in crisis and crisis response was observed by many scholars for different crisis. One of the most recent ones is the water crisis in Cape Town, South Africa, which was chosen as a case study due to its current relevance in the social media landscape. The obviously high use of social in this crisis is what this qualitative desk study investigates. This study does, however, not aim to analyse social media as a solution for a crisis, but sheds light on the patterns of social media behaviour. This research thus aims to understand Why people turn to social media in a crisis? Subsequent to this, this research analyses whether different types of users resort to social media during a crisis for different reasons. The results were obtained through applying a frameworks: As the main tool of analysis, the Different Users and Usage Framework by Houston et al. (2015). Assisting on explaining some specific part of the findings, the Theory of Planned Behavior (Icek Ajzen, 1991) was applied. Three main findings were analysed for the case study: (1) People turn to social media during a crisis for different reasons and in the case of the water crisis in South Africa, fifteen usage areas were observed. (2) According to the analytical results, different users tend to dominate different usage areas and (3) During the Cape Town crisis, it was common practice for businesses and corporations to raise awareness and combine it with promoting their business.