國內的餐飲業發展迅速、日新月異，各種風味特色、各種經營方式、各種組織結構的餐飲業星羅密佈。國內擁有博大精深的飲食文化和市場基礎，因此餐飲業就成了最為活躍而且最完全競爭的產業。目前，越來越多的餐飲業正在朝向著規模化的方向發展，跨地區發展的連鎖餐飲企業集團逐漸佔據主導的地位。隨著業務的迅速發展，規模龐大的連鎖餐飲業不斷地面臨了管理分支機構所帶來的經營成本、涵蓋範圍、標準化生產和服務管理等方面的巨大壓力。因此，連鎖餐飲業迫切需要一種異地安全互聯的經營管理方案，上傳財務資料，而且要將辦公資料和財務資料分離開來，並設法降低管理費用。同時，面對餐飲產業管理效率低落、決策欠缺系統化，以及供應鏈最佳化的問題、對外部市場的快速反應問題等，需要建立可以搭載IT (Information Technology) 系統的數位化系統，加強內部資訊的共享性、時效性、透明度，深化企業的內部管理，提升管理效率，從而最大程度地達到內部和外部資源的最佳利用，不斷地提升市場競爭力。 本研究在回顧國內連鎖餐飲業的發展現況和所存在的問題，以及數位轉型與服務創新在連鎖餐飲業的應用現狀之基礎上，分析了連鎖餐飲業價值鏈的架構和特色，闡明了國內連鎖餐飲業發展數位轉型與服務創新策略的可行性和必要性，提出了適合國內連鎖餐飲業發展的數位轉型與服務創新模式，並設計出了個案連鎖餐飲企業發展數位策略的整體規劃和執行方案。最後，本研究在對個案連鎖餐飲公司做SWOT 分析的基礎上，重點研究了個案公司數位轉型與服務創新的應用情況，並給出了針對其缺點的改進建議。 / The catering trade industry of Taiwan is developing vigorously with new, special-flavored catering trade enterprises of varying operation modes and organization structures spreading all over the country. As Taiwan owns a profound and deep catering trade culture and market base, the catering trade industry has become the most competitive industry in Taiwan. More and more catering trade enterprises are developing in large scale. Cross territorial chain catering trade enterprises are gradually leading the market. With the rapid development of catering trade business, large-scaled chain catering trade enterprises are facing a huge amount of pressure of operating cost, covering range, standardized manufacturing and information security resulting from managing the branches. Thus, the chain catering trade enterprises are in urgent need of an operating management scheme of cross territorial and security inter-connected to upload financial data. Meanwhile, the scheme should also be able to separate the administrative data and finance data. Considering the catering trade industry is in a situation of low managing efficiency, unscientific decision-making, internal optimization of supply chain and agile response to the external market, it needs an digital system that is able to build on MIS to reinforce the sharing and efficiency of internal information, deepen the internal management, upgrade managing efficiency. In this way, the chain catering trade enterprises can make full use of internal and external resources so as to improve the market response. On the base of reviewing the present situation, problems and digital application status in Taiwan’s chain catering trade enterprises, this paper Analyzed the form and feature of the value chain of the chain catering trade industry, clarified the feasibility and need of applying digitalization in chain catering trade enterprises, put forward the digital modes that are suit for the chain catering trade enterprises of Taiwan, devised a whole program and implementation of applying digitalization for Taiwan’s chain catering trade enterprises. At last, on the basis of SWOT analysis analyze and study the case study company, this research mainly analyze the digital application of the case study company and put forward to the suggestions accordingly.

Hélène Delay The hospitality industry has been subject to enormous changes since the 2010’s with each actor trying to differentiate itself through innovation on architecture and design, comfort, services and especially on the overall traveling experience that is highly affected by technology. This research aims to show how the digital transformation affects the customer relationship management in the hospitality industry with a focus on accommodation services for the leisure segment. After giving a wide overview of the hospitality industry and the trends related to technology, the report will focus on hospitality groups, specialized in accommodation services, and the challenges brought by the digital transformation regarding the customer relationship management with the leisure segment. The analysis of multiple cases studies relying on second-hand data will lead this research to highlight the solutions adopted by hospitality groups to cope with the challenges on the customer relationship management with the leisure segment disrupted by the digital transformation. The digital transformation has brought many challenges: new consumption habits, tech-savvy customers, the rise of digital competitors and an entire new economy based on the sharing of services and commodities. In order to deal with these challenges, hospitality groups have deployed efficient solutions for e-reputation and data management, they have developed new services that are now highly-personalized and automated and offer a mobile and digital experience to customers looking for mobility, ease of use and efficiency. These challenges should not be considered as threats for hospitality groups but rather as opportunities to create value, differentiate and increase sales.

Die Industrie 4.0 führt aktuell zu revolutionären Veränderungen und Herausforderungen im Industriesektor, auf die Unternehmen mit neuen Geschäftsmodellen reagieren müssen. Die Masterarbeit gibt mit Hilfe einer Status-Quo Analyse eine Bestandsaufnahme über die aktuellen digitalen Geschäftsmodelle deutscher Industrieunternehmen. Die Erkenntnisse wurden auf Basis von 71 \"Mini-Cases\" erhoben. Dabei wurden Anbieter, sowie Anwender von Industrie 4.0 Technologien untersucht und in neun Muster kategorisiert. Auf Grundlage dieser Ergebnisse wurde ein inkrementeller Transformationsprozess konzipiert, der zur Entwicklung von digitalen Geschäftsmodellen in der Industrie 4.0 genutzt werden kann.

Background: With the emergence of new digital technologies, the ongoing digital transformation is argued to heavily impact core societal pillars such as logistics and transportation. This has generated unique challenges and introduced an increasing need for organizations to take steps towards innovating their business models. Thus, a popular theoretical lens for keeping up with disruptive changes through business model innovation (BMI) is via the dynamic capability framework – consisting of sensing, seizing as well as transforming microfoundations. Purpose: The purpose of this thesis was to explore digital transformation through the framework of dynamic capabilities within the logistics and transportation industry. The study aimed at investigating the nature of building dynamic capabilities for business model innovation towards the ongoing digital transformation. Methodology: To explore how organizations build dynamic capabilities for business model innovation towards digital transformation, this study was carried out using semi-structured interviews. The interviews consisted of 11 participants in various senior management positions at 6 case companies whom are all global actors in the logistics and transportation industry. Additionally, documentary secondary data was included to provide additional information about the case companies. Findings: Our study revealed that business model innovation for digital transformation consisted of processes within 3 domains – new digital products & services, new markets & segments, as well as key partnerships. Additionally, the findings of our study acknowledged that logistics and transportation enterprises build dynamic capabilities via a total of 13 activities. These included: digital scanning and information management; digital learning; internal communication; digital asset investment; agile working; external partnerships; organizational restructuring; dynamic mindset; change management; and power redistribution. Finally, our study found that the main challenges for building dynamic capabilities towards BMI involved: size, agile working, data management and the changing of old mindsets.

Throughout the last years, we have been able to experience one of the most significant economic disruptions in history: The Digital Revolution. In a world that becomes more and more digitalized, companies must get an understanding of the fundamental rules of doing business in the digitalized business world in order to be able to innovate effectively and succeed with their business. The purpose of this paper is to get an in-depth understanding on how the digitalization affected the dynamics of doing business, and what the necessary key components are according to the literature and interviewees to succeed as a business in the digital era. Our contribution to the theory is achieved by conducting a multiple-case study in which eight case companies were selected and interviewed via semi-structured interviews. Subsequently, a grounded analysis was conducted to identify the subjective success factors of the interviewees which resulted in five major themes which contribute significantly to a firm’s success. We came to the conclusion that the main success factors for Start-Ups in the digital transformation are: 1. Lean Approach to Customer Orientation, 2. Entrepreneurial Goals & Culture, 3. Participation in the Entrepreneurial Ecosystem, 4. Integration & Utilization of Third-Party Technologies, and 5. Acquisition of Capital for Business Growth.

The public sector healthcare system is facing challenges of demographical changes. The solution of digitalization is expected to decrease costs and increase efficiency. Digitalization is the collective concept of differing and interrelated phenomena which are rearranging traditional market conditions and causing a turbulent and competitive environment. In response to these impacts, organizations seek organizational change through digital transformation. IS researchers has contributed with limited findings of digital transformation within the public sector healthcare. This thesis investigates organizational response towards digitalization and conditions of digital transformation through a case study within public sector healthcare in Sweden. The study successfully identifies external tensions of digitalization which underlie the reorganization and internal tensions which motivates progress towards digital transformation.

Digital transformation påverkar alla aspekter i samhället. Hur vi kommunicerar, arbetar och hanterarinformation. Detta ger möjlighet till fler effektiva företag som tillåter sig leverera högre kvalitet(Ekonomistyrningsverket [ESV], 2017). Inom offentlig sektor handlar digital transformation om attkunna förbättra ärendehantering och leverera en högre kvalitet inom sitt tjänsteutbud tillmedborgare, privata företag och organisationer. Problematiken för offentlig sektor ligger i, enligtDigitaliseringskommissionen (2016) att Sveriges offentliga sektor ej har digitaliserats till den gradman velat. Denna studie har undersökt offentlig sektor, i synnerhet kommunal förvaltning i LuleåKommun, för att skapa en förståelse för utmaningarna med digital transformation och adresseradessa. Teori inom studien berör digital transformation, organisationsförändring samt digitaltransformationsstrategi. Studiens explorativa karaktär har bidragit till att undersöka de utmaningarsom en offentlig organisation har. Detta har medfört att datainsamlingsmetoden tar en kvalitativståndpunkt. Den kvalitativa datainsamlingen utfördes genom semi-strukturerade intervjuer där trerespondenter valde att delta. De intervjufrågor som användes under datainsamlingen skapadesutifrån teorier för vad som utger sig vara utmaningar relaterat till digital transformation. Resultatetav studien visar på insikter i vad som är stora utmaningar men även utvecklingsmöjligheter för enoffentlig verksamhet gällande digital transformation. Insikter som att inkludera slutanvändare mer,ändra inställning till digitalisering och förändring, bryta barriärer mellan olika förvaltningar och nyttjaorganisationens alla roller för insikt och utveckling är några av de centrala delarna resultatetpresenterar och motiverar för.

Humanity is at the starting point of a new industrial revolution, affecting our daily life, work and way of thinking. New technologies and breakthroughs drives the fourth industrial revolution, transforming the structure of the world economy, society and its people. The key component of these changes is the rapid technological development, which relies on the high degree of digitalization. The work with digitalization is a highly discussed topic, but no general or standardized method for digital improvement efforts has been established. In order to face the challenges associated with the technological development, which forces organizations to invest time and resources to create their own methods for working with digital improvements. This study focus on the common characteristics or elements found in previous digital improvement efforts, in an attempt to summarize and identify the success-factors. These elements were further analyzed and evaluated against established theory, to assess the element’s trustworthiness and generalizability, resulting in a conceptual framework. The conceptual framework was tested and evaluated in a case study concerning two case companies to achieve practical applicability, leading to the final framework. This final framework, focusing on information flows connected to an organization processes, was found capable of identifying, analyzing and prioritizing digital improvement opportunities, by utilizing external and internal factors. Thus, answering the research questions: RQ 1: How would a framework capable of identifying digital improvement opportunities, based on common characteristics found in literature, be presented? RQ 2: How can digital improvement opportunities be prioritized and evaluated, to create value for an organization, whilst being practicable? RQ 3: Which information is necessary to retrieve, to successfully implement digital improvements?

Syftet med denna uppsats har varit att undersöka digitalisering och dess påverkan på kompetens och kompetensförsörjning inom svenska myndigheter. Detta med avseende på det 16:e hållbarhetsmålet, framtaget av FN, som syftar till att främja fredliga, rättvisa och inkluderande samhällen för en hållbar utveckling. För att uppnå denna vision studeras e-förvaltning och dess inverkan på samhället. Insamling av primärdata har skett genom semistrukturerade intervjuer. Vidare har sekundärdata tillämpats i form av statistik för att stödja en del påståenden. Utifrån denna studie kan det konstateras att digitalisering inom de studerade myndigheterna dels bidragit till att ersätta arbetsuppgifter och dels till att förändra arbetsverktyg. De nya arbetsuppgifterna och arbetsprocesserna har ställt ökade krav på nya kompetenser bland medarbetarna inom den operativa verksamheten. Främst handlar det om en ökad digital kompetens hos medarbetare. Beroende på den digitala mognaden och införandet av digital teknologi varierar efterfrågan på den digitala kompetensen. Ur myndighetens perspektiv har digitaliseringen bidragit till ökad kompetensnivå. Detta har medfört att arbetsuppgifternas process och resultat blir av högre kvalitet. / The purpose of this thesis has been to study how digitalization has affected competency and competency management within Swedish authorities. This regards to the sixteenth sustainable goal developed by the UN which purpose is to promote peaceful, equitable and inclusive societies for a sustainable development. E-governance and its effect on the society is being studied to achieve the vision of a sustainable development. Collection of data has included primary data in the form of semi-structured interviews. Further on, secondary data have been applied in form of statistics for varying contexts. Based on the study’s findings it can be confirmed that the digital transformation within the examined authorities partially has contributed to replace professional tasks and partially to change the working tools used in the operation. The new professional tasks and their applied processes have contributed to higher demands of new competencies within the operation. It is mainly about an increased digital competency of employees. Depending on the digital maturity and the implementation of new technologies, the demand of digital competence varies between the authorities.

Online-Kommunikation ist ein allgegenwärtiges Phänomen unseres digitalen Zeitalters. Soziale Netzwerke, Messenger-Programme und ähnliche Dienstleistungen begleiten uns alle im Alltag und werden von jungen Generationen als selbstverständlich hin- und in Anspruch genommen. Der Einzug der Moderne in kommunikative Abläufe sollte auch vor inner- und außerbetrieblichen Abläufen in Unternehmen nicht haltmachen. 2006 entwickelte McAfee sein Konzept ‚Enterprise 2.0‘. Darin beschreibt er den Einsatz von Web 2.0-Technologien in Betrieben. Seitdem versuchen Firmen sich diesem Idealbild anzunähern. Zur menschlichen Kommunikation gesellt sich zwischenzeitlich, neben Mensch-Maschine-Kommunikation, auch der intermaschinelle Informationsaustausch. ‚Internet der Dinge‘ und ‚Industrie 4.0‘ dominieren in Deutschland den Sprachgebrauch, wenn es um wirtschaftliche Belange geht. Besonders die produzierende deutsche Unternehmenslandschaft setzt große Hoffnung in den Einsatz und die Integration modernster Web-Technologien in ihre Logistik- und Produktionsprozesse. Das um den Menschen zentrierte Konzept von ‚Enterprise 2.0‘ scheint in den Hintergrund zu treten. Etwa Mitte 2014 tauchte ein neuer Begriff in den Suchmaschinenanfragen im Internet auf: ‚Digitale Transformation‘. Er scheint als Klammer zwischen allen oder zumindest vielen Konzepten rund um Web 2.0-Technologien und Sozialen Medien und deren Einsatz im Wirtschaftsleben zu fungieren. Darin eingebunden ist neben der technologischen, auch die kulturelle Komponente, die mit dem Einsatz solcher Werkzeuge einhergeht: Generationenwandel, Führungskonzepte, Technologien, Geschäftsmodellveränderungen. Diese als ‚disruptive Veränderungen‘ wahrgenommenen Ereignisse scheinen in nicht unerheblichem Maße unsere Diskussionen, privat und beruflich, stark zu beeinflussen. Die vorliegende Arbeit beschäftigt sich mit den Fragestellungen wie sich die Kommunikation und das Informationsmanagement in Unternehmen verändert sowie mit den digitalen Kenntnissen von Mitarbeitern im Umgang mit Online-Medien. Erst in den letzten beiden Jahren (2015 und 2016) werden vermehrt Studien und Veröffentlichungen publiziert, die sich mit diesen Themen beschäftigen. Wenn man einen genaueren Blick darauf wirft, dann muss aber festgestellt werden, dass es sich oftmals um Großunternehmen und Konzerne handelt, die als Beispiele genannt werden, z. B. Robert Bosch GmbH, Siemens AG, Axel Springer SE, Continental AG. Der für Deutschland wichtige Unter- und Mittelbau aus kleinen und mittelständischen (KMU) sowie Familienunternehmen scheint zu fehlen. Das ist der Grund, weshalb der Fokus dieser Dissertation auf der Beschäftigung mit den vorgenannten Veränderungen in Unternehmen aus diesen Bereichen liegt. Um ein schärferes Bild der Veränderungen hinsichtlich Kommunikation und Informationsmanagement in Unternehmen zu bekommen, wurde das Thema vom Autor mit einer explorativen Herangehensweise bearbeitet. Er führte eine quantitative Studie mit Auszubildenden und Studenten der Duale Hochschule (n = 438) durch, um deren Kommunikationsverhalten sowohl im privaten als auch im beruflichen Umfeld zu ermitteln. In einem zweiten Forschungsschritt fand eine ethnographische Feldbeobachtung in einem Familienunternehmen statt. Diese wurde mittels des Mixed-Methods-Ansatzes durchgeführt. Neben der Beobachtung erfolgte hier ebenfalls eine quantitative Studie mittels Fragebogenerhebung (n = 189). Die Dissertation liefert als Ergebnis einen Einblick in die ‚digitale Reife‘ von Unternehmen, die weder in ihrer Struktur, noch der Größe oder der Kapitalausstattung an oben genannte, medienpräsente Unternehmen heranreichen, aber zu denen gehören, die über 99 % der Unternehmen stellen und 60 % der Menschen in Deutschland beschäftigen. / Online communication is a ubiquitous phenomenon of our digital age. Often used by young generations as a matter of course, Social Networks, Messenger Programs and similar services accompany us all in everyday life. The advent of modernity in communicative processes should also not preclude the internal and external procedures in companies. In 2006, McAfee developed his concept ‘Enterprise 2.0’. He describes the use of Web 2.0 technologies within companies. Since then, many of them have been trying to approach this ideal. In addition to human communication, we see humanmachine communication and intermachine information exchange. When it comes to economic concerns, 'Internet of Things' and 'Industry 4.0’ dominate the language usage in Germany. The German business landscape in particular places great hopes on the usage and integration of state-of-the-art web technologies in their logistics and production processes. The concept of 'Enterprise 2.0', which is centered on the human being, seems to be set into the background. Around mid-2014, a new term emerged in the web search engines: 'digital transformation'. It seems to be a link between all or at least many concepts about Web 2.0 technologies and social media and their use in business life. In addition to the technological and cultural component involved in the use of such tools, this includes change of generations, management concepts, technologies, business model changes. These events, perceived as 'disruptive changes', seem to have a considerable influence on our discussions, both private and professional. This thesis deals with the questions on how communication and information management in companies are changing as well as with the digital knowledge of employees working with online media. It is only in the last two years (2015 and 2016) that more and more studies and publications regarding these topics have been published. If you take a closer look, these are often done with and about large companies and corporations, e.g. Robert Bosch GmbH, Siemens AG, Axel Springer SE, Continental AG. The smaller and midsized companies, the so-called ‘German Mittelstand’, which are important for Germany, seems to be missing. Because of this, the focus of this dissertation is on the abovementioned changes in companies out of this spectrum. In order to get a clearer picture of the changes in communication and information management in enterprises, the author has dealt with an exploratory approach. He conducted a quantitative study with trainees and dual university students (n = 438) to determine their communication behavior both in their private and their professional environment. In a second research step, an ethnographic field observation took place in a family enterprise. He has done this using the mixed-method approach. In addition to the observation, a quantitative study was carried out using a questionnaire survey (n = 189). The result of the dissertation provides an insight into the 'digital maturity' of companies that do not reach the above-mentioned companies represented in the media, neither in their structure nor their size or capital but which belong to more than 99 % of all the German companies that employ approximately 60 % of all working people.