隨著經濟發展與所得水準提升，臺灣地區就業人口由早期的第一級產業－農林漁牧業逐漸移向第二級產業－工業，再由第二級產業轉移至第三級產業－服務業。為瞭解臺灣地區服務業就業之趨勢，國內多數研究僅就蒐集資料以年齡、年代或世代三方面分別作探討，本文則改採流行病學領域中所廣泛使用之年齡－年代－世代模型（Age-Period-Cohort Model），就行政院主計處「人力資源調查」資料來作分析。但年齡、年代與世代三者間存在共線性問題（即世代＝年代－年齡），導致迴歸模型產生無限多組解，為了自其中選出一組較適當之參數估計值，文獻中提供了許多不同形式的解決方法。本文則採用Fu（2000）所提出之本質估計量（Intrinsic Estimator，簡稱IE），這是一種不受參數限制式影響的估計方式。我們除了藉以取得惟一的參數估計值，進而分析年齡、年代及世代效應對服務業就業比率之影響外，並與傳統之受限廣義線性模型估計量（Constrained Generalized Linear Models Estimator，簡稱CGLIME）作一比較，來說明採用本質估計量之優點及方便之處。 / Along with economical development and higher income level, Taiwan area employed population has gradually been switching from farming, forestry, fishing and animal husbandry to goods-producing industries, and then onto services-producing industries. In order to understand the trend of employment in service-producing industries in Taiwan, most domestic studies focus on the aspects of age, period or cohort separately. We, instead, adopt the Age-Period-Cohort (APC) model, which is well recognized in the epidemiology, to analyze the data from “Manpower Surveys” conducted by the Directorate-General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. in this study. However, due to the collinearity among the age, period, and cohort effects, the APC model suffers from the identifiability problem. Some possible solutions have been provided in the literature. Among them, the Constrained Generalized Linear Models Estimator (CGIME) is undoubtedly the most popular choice, while the Intrinsic Estimator (IE) (Fu (2000)), which is invariant to the constraint selected to obtain the parameter estimates, is less well-known. We compare the results obtained from IE with that of CGIME in this study, and discuss the advantages of using the Intrinsic Estimator.

現今資訊科技發展突飛猛進、通訊工具與網際網路日益普及，深深影響了人類的經濟活動，從傳統商務活動中，延展了物流、金流、資訊流的範圍，電子化提升了處理速度，改變使用模式，進而改變企業經營模式、人類思考模式與生活習慣。加上金融自由化、金融全球化等衝擊，除金融產業有擴大規模、擴大範疇之變革，金融服務亦為了因應客戶需求，趨向多元化與個人化。時至今日，商務活動中以金流的進展為最待加強，其中支付工具之電子化尤為重要。本論文研究電子票據之整體發展方向，探討電子票據能否成為安全、便利、有效、低成本之電子支付工具。 票據為支付工具之一種，其使用已久亦廣，為了能將其改進並予以電子化應用，乃有「電子票據」之電子支付工具產生。本研究旨在以票據之使用及電子票據之規劃設計機制，以我國之經濟、社會、技術、制度面等不同層面需求考量，參考歐美國家文獻與實務資料，從電子支付之角度，安全性、規模度、可靠度、低交易成本、用戶基礎等關鍵因素分析，針對電子票據發展趨勢探討，分析現行紙本票據與電子票據之優缺點，並進行電子票據與其他支付工具之比較，且比較國內外電子票據之差異性，期能對現行電子票據流程及架構提供改善及建議。此外，本研究亦研擬電子票據實施之程序及所需相關資源的配合，期能提供主管機關管理電子票據業務等之參考，進而更提昇電子支付之效率。 / Nowadays the rapid development and population of the information technology, the media, and the Internet has deeply affected all the economical movements of the human beings. The traditional commercial activities have expanded in the areas of distribution, finance, and information, because the entire entrepreneurial management strategies along with the ways that people think and live have all changed with the electronicalization that accelerates and modifies the process and usage. In addition, the financial deregulation and globalization forces the finance industry to expand in size and areas. Moreover, the financial services have become more and more various and personalized to respond the demands of their customers. Up to the present day, the development in finance area has been the one that needs to be strengthened most, especially the electronicalization of the payment tools. This essay is to study the entire development focus of the electronic note, and to find out whether the electronic note could be a safe, convenient, effective, and low-cost e-payment tool. Note is one of the payment tools and has been widely used for a long time. The so-called “electronic note” is produced in order to improve and electronicalize the traditional note. This study refers to the national documentation and practical data of the European and American countries and the different demands of Taiwan’s economics, society, technology, and regulations. It analyzes the electronic note’s design and usage in terms of safety, standard, credibility, low-cost, and user’s backgrounds. Furthermore, it discusses the development trend of the electronic note and demonstrates the pros and cons of the paper-note and electronic note. By the comparison between the electronic note and other payment tools and exploring the differences of the electronic note’s usage in Taiwan and in other countries, it is expected to come out some advice for improving the current electronic note infrastructure and the required resources. It maybe provides helpful suggestions for many financial organizations and increases the effectiveness of the e-payment systems.

台灣許多大型企業，過去都是靠國外客戶之OEM訂單起家，雖有部分廠商後來成功走向自有品牌路線，但目前仍有很多代工廠商的主要業務是接OEM/ODM訂單，近年來，許多顧客開始推動減少供應商數，代工條件或合作關係較差的代工廠商逐漸被淘汰。以往有不少對顧客關係管理(CRM)的相關文獻，但談的多數是一般企業或品牌商對大眾客戶(B2C)的顧客關係管理議題。關鍵顧客管理的相關研究雖然已經發展40年，但過去的研究多數是觀察國外廠商或屬較大型廠商的關鍵顧客管理。目前國內代工廠商或工業行銷的關鍵顧客管理之相關文獻有限，針對中小型代工產業的研究更是少之又少。根據資策會2011年的研究報告，台灣中小企業家數約為123萬5千家，佔總體企業家數的97.7%。台灣中小企業也是台灣經濟發展的主力。因此本研究著重在探討顧客之間可能存在利益衝突的國內屬較中型代工廠商如何實施其B2B關鍵顧客管理，另外也會探討影響關鍵顧客管理的相關因素。 本研究透過質化個案研究方法去深入訪談一家辦公室電子設備的代工廠，從訪談結果和過去文獻中找出關鍵顧客管理的方法架構和相關理論。而影響關鍵顧客管理的因素可以被歸納為顧客型態、海外擴展策略、競爭優勢和產品生命週期。歸納分析結果後本研究做出以下論述：(一)代工廠商的關鍵顧客之認定方法以營業額為主，其次才考量利潤、(二)關鍵顧客的移轉成本、對關係的承諾和目標的一致性影響代工廠商經營關鍵顧客的策略、(三)代工廠商的競爭優勢影響其對關鍵顧客的議價能力、(四)顧客大小及議價能力能使代工廠商對其關鍵顧客管理上做組織等變化、(五)代工廠商的海外發展策略主要以已開發國家但會以產品差異化避免與關鍵顧客之間發生直接性競爭或衝突、(六) 各種型態顧客在產品生命週期的不同階段其關鍵顧客管理上有所不同。 本研究根據分析結果、實務觀察並與既有的相關論文做相互的對應，以提供代工廠商在工業行銷導入關鍵客戶管理的做法和應注意的事項。導入關鍵顧客管理不但能有效應用公司資源、加強與顧客的關係並帶來更高的獲利，也能避免與關鍵顧客之間的利益衝突。但建議代工廠商得注意不要因為長期依頼少數關鍵顧客的訂單而忽略了顧客營業額過於集中的風險且受阻於發展自有品牌。 / There were many Taiwanese companies in the past grew and thrived relied on foreign OEM customers. Although some of the companies later launch successfully their own brand, but so far there are still many contract manufacturers whose main business model is OEM/ODM. Recently, there are many customers starting to reduce their supplier number, contract manufacturer with bad capability or relationship is eliminated gradually. There were a lot customer relationship management (CRM) related paper in the past, but mostly discussed about business to customer (B2C) CRM topics. Although Key Account Management related research had been developing for 40 years, but most of the past researches are dedicated to key account management of foreign or big size company. At present, related paper about key account management of domestic contract manufacturer or industry manufacturing is limited and research focus on medium or small size contract manufacturer is very few. According to 2011 research report, there are 1.235 million small and medium size enterprises (SMEs) that occupied 97.7% of total companies in Taiwan. SMEs are also main force for Taiwan economic development. Therefore, this research focus on studying how Taiwan medium size contract manufacturer whose customers may have interest conflict implement its B2B key account management and also explore related factors that influence key account management. This research uses quality approach case study method by applying depth-interview to a contract manufacturer of office appliance electronic equipment, explore key account management approach and related theory through interview result and past literacy review. And factors that influence key account management could be concluded as customer type, foreign expansion strategy, competitive advantage and product life cycle. The findings conclude that (1) Contract manufacturer identify the key account primarily based on sales amount, secondary consideration on margin, (2) Switching cost, relationship commitment and goal congruence influence contract manufacturer strategy on managing the key account, (3) Competitive Advantage of contract manufacturer influence its bargaining power over its key account, (4) Customer size, bargaining power may let contract manufacturer adjust its organizational structure and make other changes, (5) Foreign expansion strategy of contract manufacturer is mainly targeting developed countries but will differentiate its product to avoid direct competition or conflict among its customers, (6) Key account management among different customer type varies among each stage of product life cycle. This research bases on analysis result, practical observation and mutual corresponding suggest how and what factors should be considerated when contract manufacturer applying key account management approach on industry marketing. Applying key account management is not only allocating company resources effectively, enhance customer relationship that bring further profit, but also avoid conflict or direct competition among the key accounts, but this research suggest that contract manufacturer should not because of relying on few key accounts for long term then neglect the risk of concentrating sales amount and have difficulty in developing own brand business.

美國的少數幾家大型影視產業資本不僅主導了境內市場，也在全球市場占有領先的份額，因而對美國影視產業的批判經常出自於反壟斷、反帝反傾銷的動機，目的在保護民族市場或多元文化。然而美國是最早讓動態影像（motion picture）商業化、產業化，使資本能藉之積累擴張，而不必由政府以長期固定的財政手段支持的少數國家之一；並且不同於大量進口產品與技術的後進國，美國很早就成為影視產品的淨出口國，同時在傳播科技與生產手段上持續革新，一至如今。藉由探索美國影視產業的發展史，有助於我們理解影視產業資本的運動軌跡；也就是探討在影視產業內，資本如何剝奪剩餘價值、發達生產力、擴大生產規模的政治經濟歷程。 一般而言，個別資本為擴大利潤率而不斷地更新生產技術以提升生產力，長期卻總體地導致利潤率下降的結果。或說資本運動具有周期性：按利潤率的波動，一再地經歷危機、蕭條、復甦、高漲的循環。美國影視產業史已經說明了這些階段，然而利潤率如何變遷，以及相應生產手段的更替、生產關係的變革，還有待釐清。 藉長時段的國民所得與生產帳（National Income and Product Account, NIPA）以及產業稅務報告所登錄的資料，本文得到 1947年至1997年間電影業前後一貫可比較的利潤率計算根據。資料顯示，二十世紀下半的美國電影利潤率幾經波動，長期有明顯下降的趨勢。按Weisskopf所提的利潤率要項拆解法，就各周期利潤率作進一步分析，可知戰後利潤率轉壞主因為市場萎縮減產，七○年後利潤率轉壞則因為工資上升與資本投入過速的效果。 在回顧美國電影業百年來的流通手段與生產過程歷程後，與利潤率變遷材料與分析結果互為理解，可知晚近利潤率轉壞的主因為資本仰賴少數廠外秀異生產者，使對生產者的工資議價力降低。與早年的量產制相較，這是資本解散廠內長聘勞動隊伍，使生產外部化造成的非意圖後果。為突破量產時代的生產力發展瓶頸，資本逐漸集中到少量差異化的高質量特製電影製作上，以爭取更深更廣的流通，實現更高的利潤份額，同時節省量產所需的人力。長期下來造成資本的兩極分配，使勞動者的晉升、流動乃至於再生產出現困難。 資本因應秀異者高工資的利潤擠壓以及勞動者再生產困難的困局，是藉全球化之便作生產外逃，使產業空洞化。除了取他國低廉勞動力與製作補貼的外因以解釋晚近美國電影業深化全球分工的格局，本文試圖提供長時段資本運動的內因，作為理解當代全球好萊塢構造的另一途徑。 / A few giant corporations dominate US domestic motion picture market and also play key roles in global markets. So people who criticize this situations are usually motivated by goals of anti-monopoly, anti-imperialist or anti-dumping and want to protect their own national market or pluralistic culture. However, motion pictures in US have been commercialized and traded for capital accumulation and expansion since their birth. Not like other countries' governments give stable financial support to their movie and TV industries, US motion picture industry seldom received government direct supports and US has been major exporter of video goods and new communication technology after 1910s. By exploring the history of motion picture industry we would understand the capital movement of this industry. In other words, we need to identify the political economic process of capital exploits video goods, occupies surplus value, and promotes the innovation of technology and expansion. Generally speaking, individual capital renews production technology and upgrades productivity for higher rate of profit while makes macro/total profit rate falling in the long run. It is said that the movement of capital is cyclic and production would experiences phases like crisis, recessionary, recovery, and upswing. We could identify these phases in the history of US motion picture industry, but we didn't know exactly how and why profit rate fluctuated and the mode of production, relation of production changed correspondingly. I collected raw data from National Income and Product Account published by Bureau of Economic Analysis and corporation tax reports published by Internal Revenue System which were calculated for for profit rate of motion picture industry from 1947 to 1997. The result shows that the rate of profit falling in the long run. And I used Weisskopf's method to analysis the factors of profit rate and have conclusions that the first falling rate of profit after 2nd world war was caused by market shrinking and the second one was caused by rising wage and organic composition of capital. By reviewing the history of US motion picture industry, especially the process of means of circulation and production changed, then comparing the history with trend of profit rate, I argue that the main reason of falling rate in last decades is stronger bargaining power of a few elite talents who asked for ultra-high compensations. When capital faced shrinking market and tried to saved normal cost by dismissing lots of in-house labour and production outsourcing, it could not help but rely "free" workers and accepted unexpected high wages while more and more fund and resources were concentrated on fewer and fewer production projects. A few ultra-high quality films which circulate more widely and deeply would realize more profit and save labour cost for capital. But in the long run this would polarize capital using and make upgrading, mobility and reproduction of labour more difficult. Furthermore, the accumulation of capital is difficult too as profit rate falling. Capital responded to this plight by production runaway. This is the main issue of Global Hollywood. Besides the factors of cheaper labour or subsidies from foreign governments, I try to argue the inner logic of capital movement would lead the same result. That's why global Hollywood globalized.

近年國內電子代工廠正紛紛面臨轉型的需求，企業成長策略中所探討的多角化策略一直是企業所使用策略管理方法，決策者如何選擇最適當的多角化策略帶領企業成長逐漸成為現今企業轉型過程中熱門的議題之一。 本研究有別於傳統多角化策略中以產品和市場為主要架構為分析，而是結合眾多鑽研多角化策略的學者所慢慢雛型而成的三維度─以資源共通性、價值活動相似性、市場共通性三構面所形成的三維度多角化策略為基礎架構。此架構首先藉由企業本身的資源與能力基礎為分析基礎，找出關鍵成功因素，並訂定出企業的活動價值鏈，以及對於市場的定義。藉由個案研究的探討，首先讓企業區分自身的能力與資源的優勢，並利用此三維度架構下，分析個案公司所發展之多角化策略事業，其創新表現、市場表現及財務表現的效益為何？分析其原因以及預期的發展狀況，希望能提供決策者在執行多角化策略時所訂定之成長目標，以及可能面臨到的成果為參考。

本研究探討生產力4.0計畫推進ERP (Enterprise Resource Planning, Gartner Group Inc. 1990)軟體在產業管理系統的關鍵地位。從ERP軟體系統一直未能在企業百分之百順利建置的角度，分析企業在系統軟體導入過程中，內外關係人影響力造成的失效率，探討以羊群行為減低失效率，提升ERP成功比率，期以降低經營管理的沉沒成本。 通常企業要成功導入ERP系統，是取決於有效的專案管理(Loh and Koh, 2004)。而BPR (business process reengineering)是導入ERP系統的關鍵作業標準，例如Oracle的AIM(application, implementation, methodology)、SAP的ASAP(accelerated SAP)、鼎新的TIM(top implementation methodology)和江氏的FIT(fine implementation tool)。在過去24年來卻已緩緩偏離了企業實作科技(operational technology, OT)的基礎，包括經驗與務實(empirical and practice)的運作程序，依靠以資訊科技(information technology, IT)的標準節點為入口導向。 設若BPR標準操作流程，於導入期間重視經驗與務實的影響力，能夠妥適引導轉移(proper piloting migration, PPM)作最佳化適配(adaptation)。則建置和使用ERP系統(system)的策略，是整合網際網路(cyber)的市場價值和實體(physical)的執行績效，達成企業生產力4.0計畫的CPS虛實整合，為運營上帶來一項資產(asset)，而非遺產(legacy)。 / The study investigates possibly raising successful installation rate by Herd Behivor for the software of Enterprise Resource Planning, ERP (Gartner Group Inc. 1990) under Industry 4.0 Project. According to the historical data that reducing available rate of stakeholder influence would drop the sunk cost of information technology management. Usually enterprises in order to get an effectiveness of ERP installation, it depends on whether using proper project management (Loh and Koh, 2004). However, BPR (business process reengineering) was acting a key factor of standard operation procedure under project management in past 24 years, such as the Oracle’s AIM (application, implementation, methodology)、SAP’s ASAP (accelerated SAP)、Digiwin’s TIM (top implementation methodology) and Chiang’s FIT (fine implementation tool) . What failed rate of ERP installation is still high around industry, due to information technology (IT) instead of operational technology (OT). Meanwhile, the BRP could switch over to emphasize the empirical experience of piloting migration (PPM) of ERP on individual business. It would guide an optimal adaptation between operational site and information platform, the strategy of using ERP system is in order to combine both benefits as the marketing value of cyber and the manufacturing productivity of physical. There is the synergy coming from Industry 4.0 Project as well as an asset for the enterprise under a systematic integration of virtual cyber and physical reality.

本論文主要探討醫學影像產業國際市場進入策略，首先對全球醫材產業概況及醫學影像產業進行介紹，再針對個案公司及其主要競爭廠商於大中華區之國際市場進入策略布局進行探討。藉由中國醫療器材乃至於醫學影像產業的市場現況與發展趨勢、競爭態勢，個案公司於大中華區醫學影像產業的五力分析、SWOT分析與價值鏈分析，針對該公司自身的競爭優勢及機會，探討其在中國市場之進入策略及關鍵成功因素，以及策略布局之研究，並試圖對個案公司進入中國醫學影像市場提出未來發展策略之建議。 個案公司在全球影像設備市場占比為10%，排名第六，於2003年-2012年，透過併購，豐富其產品線並藉此拓展其行銷通路，也因為是大型跨國公司，資金豐沛，投入極高的研發成本，有其經營優勢利基。 分析個案公司進入大中華區之策略邏輯，藉由： 1.中國市場醫學影像產業五力分析，結果為：(1)購買者的議價能力低 (2)供應商的議價能力高 (3)現有公司間的競爭高 (4)進入者的威脅高 (5)替代品的威脅低。 2.個案公司SWOT分析，發現：(1)優勢：專業領域有百年傳統。研發投入多，專利有900多個。產業鏈完整，成本優勢高。 (2)劣勢：產品線較窄。市場份額較小。新的品牌名稱，故知名度較小。 (3)機會：外部因素/驅力—政策支持、技術到位、資本充沛。內部因素/驅力—行業現狀、患者需求、醫生訴求。個案公司有能力滿足中國市場發展之需求。 (4)威脅：新的競爭者進入中國市場，主要是日本廠商。中國政府大力扶持本土醫學影像廠商。利潤高的膠片市場漸萎縮，影響個案公司整體利潤。 3.個案公司價值鏈分析，結論為：(1)支援性活動：企業的基本設施；技術研發；Shared Service Center—營運管理、人力資源管理、IT、業務客服、供應鏈管理採購、物流、財務；技術客服；外包廠商；利潤。(2)主要活動：後勤進料；生產作業；倉儲物流出貨；行銷與銷售；維修售後服務。 透過個案公司在大中華區醫學影像產業的五力分析、SWOT分析與價值鏈分析，針對該公司自身的競爭優勢及機會，歸納出該公司在中國市場之經營策略為：差異化(集中差異化)策略、關鍵成功因素策略、本土化路線。並加上完整的產業鏈布局：研發 →生產→ 銷售，可謂其核心發展策略。 本論文研究個案公司在大中華區8個區域，針對不同區域特性，分別有以下的進入策略：(1)有6區採用— 合資設立公司、全資子公司、直接設廠、獨資、代理(Agent)+直接銷售(Direct sale) (2)西南區— 採取只有代理之進入策略。(3)香港區— 採取只有直接銷售之進入策略。 其不同進入策略的執行關鍵成功因素為：(1)聚焦基層醫療市場及其特有產品線(2)強化研發及生產(3)因應中國之醫療產業發展政策，調整發展順應趨勢的產品線(4)深耕中國市場強調本土化發展(5)與當地廠商策略聯盟(6)發展具本土文化之組織與人才。 從本文的分析中可以得到，醫學影像產業國際市場進入策略可同時進行多重國際進入策略之模式。探討個案公司進入中國市場，最適合採行「(集中)差異化策略」、「關鍵成功因素策略」為其競爭策略。 [關鍵詞] 醫學影像產業、五力分析、SWOT分析、價值鏈分析 企業國際化、進入策略、競爭優勢、關鍵成功因素

無 / Discussions of the South China Sea maritime territorial disputes are rife with assertions that certain state actors escalate regional tensions and that it is only a matter of time before provocations trigger armed conflict. However, these claims are based primarily on incomplete evidence, inaccurate comparisons with historical conflicts, and country or individual biases. This dissertation questions these common assertions and uses empirical evidence to assess their validity. Using time-series event data from the Global Database of Events, Language, and Tone (GDELT), it analyzes (1) the relationship between state involvement and South China Sea tensions and (2) which forecast models can most accurately predict South China Sea tensions based on data from earlier time periods. For RQ1, the analyses reveal that the involvement of certain countries corresponds with significantly higher tensions in the South China Sea, that state involvement and tensions are correlated at various positive and negative lags of interest, and that these correlations go in both directions. These findings have important implications for policymakers and researchers in that they offer empirical evidence that confirms or refutes assertions suggesting that certain countries’ actions lead to escalation or deescalation. They also provide a solid foundation for future research, which could take specific countries as individual case studies to further investigate the relationships between state involvement and South China Sea tensions. Moreover, the results indicate that there may be even more interesting phenomena at play that merit attention in future research: evidence suggesting that certain countries may either contribute to lower tensions or avoid becoming involved when there are heightened tensions, and evidence that some countries may not be contributing to but instead reacting to tensions and volatility in the South China Sea. For RQ2, two of the four forecast models perform better than the four benchmark models using both datasets. These findings also have important implications for policy and research. As governments become increasingly interested in using continuously updated global databases to facilitate policy-making, the results suggest that empirical data can help to inform conclusions about trends of escalation and deescalation in the South China Sea and be used to make relevant predictions. As a first cut at the data and a pioneering approach to analyzing South China Sea tensions, the analyses and findings of this dissertation represent a significant contribution to knowledge and a foundation for future research using time-series event data to understand the relationship between state involvement and tensions and the extent to which tensions can be forecasted in the South China Sea and around the world.

摘要 　　公共服務動機理論在1990年被提出後，迅速成為了公共行政研究的熱點，不同於新公共管理主張公務人員是理性自利，若無利可圖將不會採取行動的觀點，政府的「公共性」特徵，合理化了公共服務動機理論主張公務人員應重視內在性的激勵誘因，包含公共服務對他們的吸引力、對公共價值有所承諾、具有同情心或願意為公共利益自我犧牲等，隨之陸續發展出各家論點以及不同的動機測量方式。 　　在相關研究中，使用多構面的量表測量最具規模，然而公共服務動機相關研究已有二十餘年，實有必要獨立進行質性研究以獲得更紮實、深入的瞭解，因此，在無前例可循之下，本研究在現有量表基礎上，自行設計訪談大綱，並選擇我國中央及地方行政機關10位業務單位公務人員作為研究對象，除了瞭解我國公務人員的公共服務動機程度外，更重要的是，探討成為公務人員後，影響個人公共服務動機的組織內、外部因素及動機變化情形。 　　研究結果發現，我國公務人員展現較多「同情心」與「自我犧牲」特質，「公共服務的吸引力」與「公共價值的承諾」則相對較難察覺，且隨著年資增加，其公共服務動機逐漸遞減者居多，在影響因素上，機關首長與主管的領導方式、業務內容、考績獎懲制度、組織文化，以及公務人員社會信任與形象、年金改革的過程與爭議都在不同階段、以不同方式不同程度地影響其公共服務動機。本研究據此分別提出短期、中長期的實務建議如下，以提升我國公務人員公共服務動機：短期可分為營造良好的組織文化、建構友善公務環境、使公務人員感知自身業務的「價值」三大建議，並分別可從加強各層級主管的教育訓練、落實工時與休假制度、依政府財政狀況適時給予物質性誘因、以尊重與關懷方式鼓勵業務輪調、按實際需求辦理教育訓練等層面著手；長期則提出合理調整俸給結構、建立公平合理的獎優汰劣機制，以及對公務人員的尊重應先由政府自身做起等建議，期能提供作為一政策性參考。 / Abstract Since 1990 when Public Service Motivation (PSM) was brought out, it quickly became a hot study among the study of Public Administration. Unlike New Public Management (NPM), where it claims that public servants to be rational and self-interest based, and that no action would be taken if a situation being unprofitable, the “Publicness” of a government rationalizes the PSM theory where it claims that public servants should value internal incentive, including the attraction of public service, the commitment to public value and compassion or self-sacrifice for public interest, from which different theories and motivation measurement methods are developed accordingly. Among relevant researches the scale measurement using multidimensional construct are of largest scale. However it has more than twenty year history since the study of PSM and is necessary to conduct qualitative study for more solid and deeper understanding. Therefore, under unprecedented circumstance, with existing scale basis and self designed interview outline, the study chooses public servants from 10 Taiwan central and local government authorities as subjects for the purpose of the PSM level of our public servants, and more important, the internal and external organizational factors and motivation changes that affect individual public service motivation after becoming a public servant. According to the research, Taiwanese public servants show more qualities of “empathy” and “self-sacrifice”, less “the appeal of public service” and “the commitment of public value”, and the longer one serves as a public servant, the more the decrease of public service motivation. On the affecting factors, the leading methods of authority chiefs and directors, public affairs genres, audit, awards and punishment, organizational culture, the process and dispute of annuity reform have all affected the public service motivation at different stages with different ways, and on different levels. To offer as a policy reference, the study makes shot-term, mid-term and long-term practical suggestions accordingly so as to enhance PSM of Taiwanese public servants: 3 short-term suggestions are, a positive organizational culture, friendly public affairs service environment, allowing the public servants to feel the “value” of their own service. To start with, enhance trainings for supervisors of different levels, the implementation of working hours and off-day system, proper material incentives based on government financial status,encouraging internal job rotations in a caring and respectful manner, arranging trainings according to actual needs; for long-term suggestions, reasonable adjustment of payment structure, fair and reasonable award and elimination system, and the government itself to pay respect to the public servants.

本研究以行政院在立法上的影響力為焦點。筆者認為立法委員有動機成就好的立法，在行政部門的資訊優勢下，立法委員會傾向接受行政部門陳述的觀點，並導致行政部門對於立法產生相當突出的影響力。本文先以深入訪談法瞭解與佐證行政部門的資訊優勢確實存在且影響卓越，再以內容分析法分析行政部門的態度對於立法結果的影響。 研究結果發現，行政部門對於立法院的優勢呈現在其對於資訊的壟斷、行政執行經驗及專業程度等優勢上。另外，經驗分析顯示，行政部門的意見確實對於重大法案的結果，具有相當重要的影響，筆者認為，行政部門的立法影響力，已近乎於否決者的角色。換句話說，若一個法案想要順利通過，行政部門的肯認，或至少不表達反對，已成為立法成功的必要條件之一。 最後，過去相關的文獻曾指出一個提案的提案者黨籍、是否為委員會成員及召集委員、有無經過黨團協商等因素，皆與該提案能否順利三讀通過有關。本文的經驗數據也呈現相似的結論。更進一步地，本研究發現，在考量上述因素後，行政部門對於立法的影響依然最為深遠。 / This thesis focuses on the legislative influence of the Executive Yuan. The author believes the legislators are motivated to achieve the high quality of law-making. Because of the informational advantage of the executive branch, the legislators tend to accept the perspective made by the executive branch, which leads to the significant influence in the Legislation. First, this paper uses intensive interviews to find out and justify the existence of the informational advantage of the executive branch and its profound influence on the legislation. Furthermore, by using content analysis, this paper intends to dissect what the attitude of the executive branch has an effect on the legislative outcomes. The result revealed the relative advantage of the executive branch over the Legislative Yuan lies on the informational monopoly, administrative executive experiences and the high-level of professionalization. Additionally, the empirical analysis shows the executive branch does have the significant impact on the outcomes of major bills. In the author’s opinion, the effect of the executive branch has come close to the role of veto players. In other words, the approval of the executive branch, or at least the attitude of non-objection, has become one of the necessary conditions for successful legislation. Finally, relevant literature reviews have pointed out several factors that are associated with whether a bill can pass or not. Those factors include the partisanship, committee member, committee chair and the process of party negotiation, etc. The empirical analysis of this thesis disclosed similar conclusions as other literature reviews. Further, this thesis discovers, by taking the above factors into consideration, the executive branch plays the most significant role in the legislation.