在都市發展環境當中，居住環境品質取決於居住者本身之感受程度，可分為內部環境及外部空間結構，內部環境係指針對居住者本身所在的生活圈裡，外部空間結構則多半為公共設施的鄰近程度、交通便利性及嫌惡設施等因素，世界衛生組織曾於1961年世界衛生報告中提出理想居住環境為安全性、健康性、便利性、舒適性等基本理念，經由探索性、驗證性因素，分析彙整出解釋社區居民對居住環境品質之衡量著力點在於實體性、社區服務與管理、現代化等三大方面，因此居民感受度是與前開四種基本理念相呼應的。 在針對居住環境品質與社區滿意度相關文獻探討後發現，居住環境品質多與社區滿意度有關聯，顯示在建構生活品質模式應先將領域分群，透過客觀、認知及評估因子，即可呈現各領域的滿意度。 為解決公共設施保留地取得、歷史建築物保存及公共開放空間之提供等議題，我國開始實施容積移轉制度，主要目的為追求環境寧適、健全實質建設、保留彈性立法規則及民眾參與，惟接受基地在注入原基準容積後，其鄰近居民之居住環境品質是否受到影響及衝擊，為本研究所關注之重點；本研究係探討容積移轉制度實行迄今，接受基地容積移轉案件在興建完成後，對週邊土地所帶來之影響。 本研究以容積移轉接受基地興建前後對居住環境品質之問卷調查，以新北市中和地區之接受基地周邊住民作為受訪對象，以因素分析、結構方程模式為分析方法，以五大變數－接受基地興建前既有環境滿意度、接受基地興建後正面環境改善、接受基地興建後負面改變影響、容積移轉政策修正建議及其政策滿意度進行模式驗證；研究結果發現既有環境滿意度對負面改變影響、政策修正建議呈正向影響，對正面環境改善、政策滿意度呈負向影響，另負面改變影響、政策修正建議則具有著之中介效果，該研究可作為未來推動容積移轉制度辦理之修正建議。 / In the urban development environment, living environment quality depends on how residents feel. It can be divided into internal and external spatial structure environments. The internal environment refers to living areas where the residents themselves reside; the external spatial structures are mostly the proximity, accessibility and distaste factors of public facilities. The World Health Organization’s 1961 World Health Report proposed the basic concept of the ideal living environment for safety, health, convenience, comfort, etc. They compiled an analysis of the environmental community to explain the measure of the quality of living through exploratory, confirmatory factors. The analysis compiled an explanation of the way community residents measure environmental quality. The focal point lies in the three aspects of modernization: physical properties, community service and management. Therefore residents' susceptibility echoes the former four basic philosophies. In regards to the quality of living environment and community satisfaction, after disscussing relevant literature, we found that the quality of living environment correlate with community satisfaction interaction. This shows that during the construction of life quality models, domain clustering should first take place, then go through the analysis of objective factors, perceived factors, evaluated factors before presenting various domains of satisfaction. However, to address topics on land reserved for the public infrastructure, topics on historical building preservation and public open space topics, Taiwan began to implement transferable development rights control. The main goal of this system was to pursue environmental quality, improve substantive construction, maintain the flexibility of legislative rules and promote public participation. However, the main concern of this study is whether or not the environmental living quality of nearby residents' was affected after the development rights of the receiving area received incremental development rights and built high-rise buildings. This study mainly dicusses ways to implement the so far accepted transferable development rights case after construction is complete, and the effects brought on by the surrounding land. This study looks at environmental quality before and after transferable development rights acceptance and construction. A questionnaire was designed for this study and was administered to local residents of the Zhong-he, New Taipei City development rights receiving area as target respondents. This study was conducted by way of factor analysis and structural equation modeling analysis. Five variables were proposed, which are variables of nearby residents of the development rights receiving area regarding environmental satisfaction before construction; variables of nearby residents having positive evaluation after construction; variables of nearby residents having negative evaluation after construction; variables of nearby residents regarding transferable development rights policy amendment; variables of nearby residents regarding transferable development rights policy satisfaction, to conduct a model confirmatory. The results show that environmental satisfaction variables have a positive impact on negative evaluation variables and policy amendment variables, but have a negative impact on positive evaluation variables and policy satisfaction. In addition, negative evaluation variables have indirect effects on policy amendments. This study can be used as a reference for the implementation of the transferable development rights system in handling amendments in the future.

本研究旨在瞭解台灣地區大學生的網際網路使用行為、性別、社會焦慮與網路諮商意願、生活適應問題接受網路諮商意願之關係。首先，瞭解大學生之網際網路使用行為、社會焦慮、網路諮商意願、生活適應問題接受網路諮商意願之現況，以及其間之性別差異。其次，在瞭解網際網路使用行為與網路諮商意願、生活適應問題接受網路諮商意願之關係；性別與網路諮商意願、生活適應問題接受網路諮商意願之關係；社會焦慮與網路諮商意願、生活適應問題接受網路諮商意願之關係；性別與匿名與否之交互作用；社會焦慮與匿名與否交互作用。 本研究受試者透過網路收集，國內外各大學院校之大學生共484位（國內大學院校學生人，在國外唸書的中國學生人），男性大學生247位，女性大學生237位，所採用之工具為「網際網路使用行為問卷」、「互動焦慮量表」、「網路諮商方式意願調查表」、「生活適應問題接受網路諮商意願調查表」四種。研究中所採用之統計方法包括皮爾森積差相關、多變量變異數分析、典型相關。 本研究之主要結果如下： 一、大學生上網找尋資料、閱讀文章或發表文章的頻率以每天一次以上的人數最多（64.9％），上網與他人交談或寄信回信的頻率，以每天一次以上的頻率最高（48.8％）。每次上網找尋資料、閱讀文章或發表文章的時間，以每次一小時至一小時59分最多（42.1％）。每次上網與他人交談或寄信回信的使用時間，以每次一小時以下最多（45.7％）。對整體網際網路使用滿意度上，逾半數表示滿意，各項網際網路功能中，E-mail、WWW、BBS為大學生的最愛。 二、男性大學生的網際網路使用率高於女性大學生。在每次上網找尋資料、閱讀文章、發表文章、與他人交談、寄信回信的使用時間上，女性大學生平均使用時間皆高於男性大學生。整體網際網路使用經驗滿意度，女性大學生高於男性大學生。 三、全體大學生在面對權威人物與陌生情境時，皆易感到社會焦慮，社會互動情境易覺得緊張、不自在。男性大學生在面對權威人物、陌生情境及社會互動情境焦慮，較女性大學生易有焦慮的情形。 四、不匿名網路諮商與需要見面網路諮商，大學生接受意願最低。匿名且不需見面網路諮商，男女大學生接受度最高。不匿名且需要見面網路諮商，接受度最低。需要見面網路諮商在匿名與不匿名兩種情況下，男性大學生接受意願皆高於女性大學生。 五、大學生對生活與生涯適應問題，願意採取不匿名網路諮商，在性、愛、人際關係、家庭關係、身心困擾，皆傾向匿名網路諮商。男女大學生在生活與生涯適應，願意採取不匿名網路諮商，其餘皆傾向匿名網路諮商。 六、大學生網際網路使用行為的不同，並未在匿名情況下之網路諮商意願達到顯著差異。 七、大學生在網際網路使用次數、每次使用時間等各行為上的不同，在不匿名情況下之網路諮商意願，並未達到顯著差異，但對網路使用經驗滿意度高之大學生，對網路諮商的接受意願較高。 八、大學生在網際網路使用行為上的不同，在生活適應問題接受網路諮商意願上，並未達到顯著差異。 九、在匿名情況下，男性大學生在「需要見面網路諮商」的網路諮商意願上，較女性大學生有較高的意願。 十、在不匿名情況下，男性大學生在「需要見面網路諮商」的網路諮商意願上，較女性大學生有較高的意願。 十一、男性大學生在面臨「性、愛、人際關係」生活適應問題時，較女性大學生願意採取匿名的方式接受網路諮商。 十二、大學生的社會焦慮，匿名情況下，在接受網路諮商的意願上，並未有顯著正相關。 十三、越具有「權威人物與陌生情境焦慮」與「緊張彆扭」社會焦慮大學生，越不傾向接受，在不匿名情況下之「不需見面網路諮商」與「需要見面網路諮商」的網路諮商。 十四、大學生的社會焦慮，與生活適應問題接受網路諮商意願，並未有顯著的正相關。 十五、大學生的性別與匿名抑否未呈現顯著交互作用，匿名抑否達顯著差異。在「不需見面網路諮商」，大學生在接受網路諮商意願上，接受匿名方式的意願，高於不匿名方式。在「需要見面網路諮商」，大學生在接受網路諮商意願上，接受匿名方式的意願，高於不匿名方式。 十六、大學生的社會焦慮與匿名抑否未有顯著交互作用，匿名抑否達顯著性差異。在「不需見面網路諮商」，大學生在接受網路諮商意願上，接受匿名方式的意願，高於不匿名方式。在「需要見面網路諮商」，大學生在接受網路諮商意願上，接受匿名方式的意願，高於不匿名方式。 十七、全體大學生其性別、網際網路使用行為、社會焦慮、網路諮商意願、生活適應問題接受網路諮商意願之間，顯著的具有典型相關，較常使用Netmeeting的大學生，不論在匿名或不匿名情況下之「需要見面網路諮商」，有較高的接受意願，對「性、愛、人際關係」之生活適應問題，對網路諮商也有較高的接受度。 本研究根據上述結果加以討論，並提出若干建議以供未來研究及教育與輔導工作之參考。

由於網際網路的興起，網路使用人口便快速地攀升，同時帶動網際網路在商業應用的發展，以網際網路為基礎的電子商務也成為資訊社會中一種嶄新形態的商業行為。在此環境中網路競標逐漸形成一種網路消費的模式，而本研究則試圖以消費者的角度來探討網路競標此一交易的行為。 本研究從國內外的網路競標現況以及相關研究理論進行文獻的探討，經過整理後，決定以情境因素、消費者購買涉入、接受創新態度、與人口統計變數來探討消費者的網路競標意願是如何受到這些變數的影響。 本研究的主要結果發現： 1.在溝通情境下，以「產品提供的豐富性」、「產品搜尋的效率性」、和「產品資訊的豐富性」對消費者的網路競標意願最具有影響力。 2.在購買情境下，以「目標商品價格低於個人預算」與「目標商品結標期限將至」最能影響消費者的網路競標意願。 3.購買涉入程度愈高的消費者，其參與網路競標的意願也愈高。 4.創新接受態度愈高的消費者，其參與網路競標的意願也愈高。 5.曾經參加過網路競標以及每日上網時數較多的消費者，也有較高的網路競標意願。 最後根據研究結果，本研究對於競標網站的經營業者提出以下的6點建議與策略： 1.針對女性消費者的需求，提供所需商品或設計專屬網站。 2.多元的交易付款方式。 3.強化網站的使用功能與知名度。 4.熱門商品宜縮短其競標期限。 5.針對高購買涉入消費者的行銷策略。 6.吸引低創新接受態度消費者的行銷策略。 / The appearance of Internet has contributed to rapid growth of both surfer population and business applications. As a result, the Internet-based E-commerce has become a new business practices in the information society. Under the impact, the new consumption trend of online bidding is growing rapidly. This thesis takes a look into the new online transaction-online bidding in terms of the perspective of consumer behavior. This thesis compiles documents such as current foreign and domestic online bidding status, relevant researches, and related theories, to construct the operating framework on it, which is to study the impact of situational factors, consumer purchasing involvement, innovativeness, and demographic variation on online bidding intention. The following points are the major discoveries of this thesis: 1.Among all the factors of communication situation, "product variety," "efficiency in product searching," and "accessibility to product information" are the most influential factors on consumers' online bidding intention. 2.Among all the factors of purchase situation, consumers are most interested in online bidding when "prices of desired products are lower than personal budget" and "deadlines for bidding are approaching." 3.Consumers with higher purchasing involvement have higher online bidding intention than those who with lower purchasing involvement. 4.Consumers inclined to adopt innovations are more willingly to participate in online bidding. 5.Consumers who have experiences of online bidding and those who spend more time surfing on the Internet have higher intention on online bidding. Based on the findings, this thesis proposes several reference suggestions and approaches for online bidding websites. 　1.To provide products women need or establish websites designed exclusively for women. 2.To accept various ways of payment. 3.To strengthen functions and publicity of websites. 4.To shorten the bidding term of popular products. 5.The marketing strategy to attract consumers with high purchasing involvement. 6.The marketing strategy of appealing to consumers with low innovativeness.

當今智慧型手機成長快速，市場潛力大，影響消費者的智慧型手機購買決策因素成為近年來值得研究的議題。但過去有關智慧型手機購買決策的研究中，大多著重在手機的作業系統或是功能層面，並未將行動應用程式(APP)及人際面的影響因素納入考量。因此，本研究以網路外部性、科技接受模型及理性行為理論為基礎，分別從智慧型手機及行動應用程式的屬性面和人際面來探討，目的為找出影響台灣地區現有智慧型手機使用者對智慧型手機再購意圖的因素，並進一步探索這些因素如何影響使用者的態度及再購意圖。本研究結果發現： 1.智慧型手機屬性面：當使用者認為智慧型手機是越有用的、越具娛樂性的，則使用者對智慧型手機的採用態度越正向；當使用者認為智慧型手機是越容易使用的，並不會直接影響其對智慧型手機的態度。 2.智慧型手機人際面：當使用者認為有越多人使用智慧型手機，則使用者對智慧型手機的購買意圖越正向；而無論使用者認為其家人、伴侶、好友、同學或同事支不支持其使用智慧型手機，都不會影響其對智慧型手機的購買意圖。 3.行動應用程式屬性面：當使用者認為在短時間內行動應用程式的數量成長的越快速，則其對智慧型手機的態度會越正面；而無論使用者認為APP數量、種類的多少、價格是否可被接受以及APP的設計品質完不完善等，都不會直接影響使用者對智慧型手機的態度。 4.行動應用程式人際面：當使用者認為其家人、伴侶、好友、同學或同事越支持其使用行動應用程式時，使用者對智慧型手機的態度會越正向。

過去研究指出因為欠缺基礎數位素養，敏銳度不足造成國內學生面對大量網路訊息時，降低了過濾資訊的能力，因此建立起資訊篩選與評估的機制，培養數位閱讀能力與資訊素養，成為近幾年來熱門的議題。本研究以「閱讀知識合作標註學習系統」結合網路探究式學習，發展「合作式標註工具輔助網路探究式學習模式」，期望能創新資訊素養教學，為學生找到有效提升資訊尋求能力的新方法。 研究採用準實驗研究法，以新北市某國小五年級兩班共50名學生為研究對象，進行「網路資訊評估與判斷」的主題合作探究學習，其中一班25名學生被隨機分派到採用「合作式標註工具輔助網路探究式學習模式」為實驗組，另一班25名學生被隨機分派到採用「討論版工具輔助網路探究式學習模式」為控制組，以先備知識及認知風格作為背景變項，探討兩種不同學習模式的學生在學習成效、認知負荷、科技接受度與學習滿意度的影響與差異。 研究結果發現，相較於「討論版工具輔助網路探究式學習模式」，採用「合作式標註工具輔助網路探究式學習模式」對於中、低先備知識者以及場地獨立型風格學生的學習成效有很大助益；不論是採用哪一種學習模式的學習者在學習中，並不會產生過大的認知負荷；而在評估科技接受度以及學習滿意度上，低先備知識的學生認為採用「合作式標註工具」比採用「討論版工具」輔助網路探究式學習的幫助更大，同時在學習滿意度也更為顯著。 最後基於研究結果，提出發揮工具的優勢發展系列推廣課程，以及延伸應用批判性思考學習對教師進行教學的建議，以及未來可深入長時間發展、探究式學習的互動歷程行為、學習遷移等相關探討與研究，希望能作為資訊素養教育推廣下，研究領域探討議題的新方向。 / The past studies have suggested that the lack of basic digital literacy and acuteness has reduced Taiwanese students’ ability to filter information when facing a vast amount of Internet information. As a result, establishing a mechanism for selecting and assessing information, as well as cultivating digital reading ability and information literacy have been the hot topics in recent years. By combing the Reading Knowledge Collaborative Annotation Tool (CAT) with the Web-based inquiry-based learning, this study has developed the “Web-based Inquiry-based Learning Model with the Collaborative Annotation Tool,” hoping to innovate the information literacy instruction and find new ways to effectively improve students’ information search capabilities. In this study, a quasi-experimental study method was adopted, and 50 fifth-graders from two classes in a certain elementary school in New Taipei City were selected as the research subjects to conduct the collaborative inquiry-based learning on the theme of “Internet Information Assessment and Judgment.” Among them, 25 students from one class were randomly assigned to the experimental group of adopting the “Web-based Inquiry-based Learning Model with the Collaborative Annotation Tool,” while 25 students from another class were randomly assigned to the control group of adopting the “Web-based Inquiry-based Learning Model with the Discussion Board Tool.” With prior knowledge and cognitive style as background variables, the influences and differences in students’ learning effectiveness, cognitive load, technology acceptance, and learning satisfaction in two different learning models were thoroughly explored. The research results found that compared to the “Web-based Inquiry-based Learning Model with the Discussion Board Tool,” the “Web-based Inquiry-based Learning Model with the Collaborative Annotation Tool” showed much higher benefits in the learning effectiveness for students with middle and low prior knowledge and with field independence. Both of these two models produce would not produce excessive cognitive load on students during the learning process. As for the assessments on technology acceptance and learning satisfaction, students with low prior knowledge considered that the Web-based Inquiry-based Learning Model with the Collaborative Annotation Tool was more helpful for them than the one with the Discussion Board Tool, and they also showed a higher significant level of learning satisfaction. Lastly, based on the research results, this study suggests that the advantages of the tool can be used to further develop a series of promotion courses, and the use of critical thinking learning can be extended to the teaching for teachers. Also, this study suggests that the long-term in-depth explorations of the interactive course behavior of inquiry-based learning, transfer of learning, and other relevant studies can be conducted in the future, hoping to provide as new directions of topics for the research field when promoting information literacy instruction.

共享經濟為近幾年廣為討論的議題之一，本研究欲以Uber、Airbnb等媒合共享服務類型的網路平台，探討使用者採用共享平台的相關因素為研究方向，從價值觀點出發，考量使用者認知犧牲及認知效益，以交易成本作為採用共享平台服務所認知的犧牲，又將認知的效益分為經濟效益與非經濟效益兩種影響層面，來綜合評估使用者對於整體共享產品服務的認知價值，透過認知價值進而探討影響使用者採用共享平台的參與意圖。其中，交易成本又會受到不確定性和資產特殊性所影響。 本研究將共享平台提供的產品及服務假設五種情境，共收集476份有效問卷樣本回收分析，研究結果發現，使用者採用共享平台時認知的交易成本越低或使用者認知利益越大時，獲得的認知價值越高。其中又以認知效益對於價值感受的影響程度又比使用者認知所做出的犧牲更強。 / Sharing economy is an emerging trend with rapid growth. Many firms such as Uber and Airbnb have taken advantage of the sharing platform to provide innovative services. However, many more have failed after a substantial amount of investment. Not much research has conducted with regard to why consumers chose to use some sharing services but not others. In this research, the value-based perspective and the transaction cost theory are adopted to build a research model for explaining users’ intention to accept a sharing platform. In our model, transaction costs of using the sharing platform is considered as a sacrifice, while economic and non-economic benefits are the benefit side of the model. Uncertainty and asset specificity are considered two main factors that affect the transaction cost. A questionnaire survey was conducted to evaluate the research model. A total of 476 responses were received. SmartPLS3.0 was used to analyzed the data. The results indicate that perceived value is negatively affected by the transaction cost and positively affected by benefits gained from the platform. Perceived value has a significant effect on users’ intention to adopt a service provided on a sharing platform.

新商品上市後造成流行的機率低於25%（Cooper & Kleinschmidt, 1990；Cooper, 2011），但Rogers（唐錦超，民95）的創新擴散模型實驗卻提出若早期採用者接受新商品並分享他們的創意使用價值，則能影響早期消費大眾較快且容易接受新商品且在市場上誘發流行。因此本研究的動機是希望透過資訊技術，首先確認早期採用者存在於網路族群之中，再萃取被網際網路大量資料包圍的網路早期採用者與其在新商品的創意使用價值資料，希望能夠藉此影響早期消費大眾的接受意願，並跨越他們之間的鴻溝(Moore, 1991)。 本研究目的是探討即使網路早期採用者與早期消費大眾兩者之間無實體的社會關係網絡時，網路早期採用者所創造的新商品創意使用價值，還是能夠影響早期大眾消費者購買的意願，以形成一種新型創新擴散模式。實作上是將網路早期採用者的創意使用價值，設計成廣告宣傳單直接刺激早期消費大眾，觀察新商品是否被他們接受。經過購買意願問卷回收、整理和分析消費者族群與接受程度，證實網路早期採用者的創意使用價值確實能引起早期消費大眾往高購買意願的族群移動。 再者，企業為了能夠在市場生存競爭獲勝，必須比其他同業更早挖掘出稀少且有價值的資訊幫助新商品跨越鴻溝，協助企業獲得更多的利益。雖然本研究提出的新型創新擴散模式，能提高早期消費大眾接受新商品的意願，但是在人機互動的資料分析過程中，耗費過多人力。因此本研究再根據文字探勘的IDF概念提出ICF演算法，藉以縮小決策範圍並且得到效率前緣的機會點，依然能在眾多的資料中也萃取出網路早期採用者的微弱創意使用價值，同時降低人工作業、專家主觀解讀和決策制定的複雜度的問題，得到高品質的效率方案。 / The chance for a new product to be prevalent is lower than 25% (Cooper & Kleinschmidt, 1990; Cooper, 2011). However, in Rogers’ innovative diffusion model (Rogers, 2003), he proposed that if early adopters accepted new products and shared their innovative use value with others, the early majority may accept the new products quickly and readily. First of all, this study intends to use information technology to make sure that the early adopters exist on the Internet world. Then the author tries to extract innovative use information employed by the early adopters who are surrounded by huge amount of information. Hopefully, the early majority can be affected by such measures. That is, in the process of consuming merchandise, consumers tend to build mutual affections, value, and psychological sensation. This may enable the new products to cross over the chasm between the early adopters and early majority (Moore, 1991; 1995). The purpose of this study is to explore the innovative use value created by early adopters existing on the Internet world. It is to affect the purchasing intention of the early majority when there is no social relationship network between early adopters and early majority so as to build a new innovative diffusion model. In order to achieve this, the innovative use value created in the Internet by the early adopters was designed as commercial fliers to directly stimulate the early majority. It is used to observe whether new products are accepted by the early majority. The experimental results proved that this measurement surely can move the early majority toward groups with high intention. Moreover, talking about the continuing existence of a business, one needs to find out the rare and valuable information in the early stage in order to make the new products to cross over the chasm. The new innovative diffusion proposed by this study is able to extract the innovative use value created by the early adopters in Internet. And, for the purpose of reducing manpower and contracting the weak innovative information created by the early adopters, this study was conducted by using ICF algorithm which is derived from IDF concept existing in the text mining. It is to narrow the range of policy making, gain the chance point from the effect frontier, improve the quality and efficiency when making a decision, and reduce subjective judgement made by experts, which may help decision makers to make an effective policy based on their advantage and preference, and in the end, to reduce the complexity of making a policy.

薪資是影響求職者職缺選擇的重要因素之一，但是根據期望理論的觀點，職缺屬性彼此會產生互補效果，這對於資源有限的企業而言，意味著凸顯其他非金錢性之職缺屬性，應該能夠削弱低薪對於求職者職缺選擇的負面影響；此外，根據期望理論的論述，求職者個人特性亦會影響他 (她) 對職缺屬性的解讀，而影響求職者的職缺選擇。本研究以Barber、Daly、Giannantonio與Phillips (1994) 根據ERG理論為基礎所做的屬性分類，試圖探討關係類和成長類職缺屬性能否補償低薪對於求職者職缺選擇的影響，以提升求職者選取低薪職缺的可能性，同時亦探討求職者親和需求與成長需求於此間扮演的調節角色。 / 本研究以2 (關係類職缺屬性差距) ×2 (成長類職缺屬性差距) 受試者間實驗設計，依變項為低薪職缺「工作選擇決策」與「職缺接受意圖」，同時亦請受試自陳個人之親和需求與成長需求，共邀請151名某國立大學的應屆畢業生參與研究，並以階層迴歸分析與羅吉斯迴歸分析進行假設驗證，且輔以質化訪談佐證實證結果。研究結果發現，關係類職缺屬性差距或成長類職缺屬性差距，對於薪資水準皆產生顯著補償效果，亦即低薪職缺之關係類或成長類職缺屬性，愈優於高薪職缺的情況下，求職者愈會接受低薪職缺；此外，求職者之成長需求，也會調節成長類屬性與低薪職缺接受意圖和工作選擇決策間之關係；有別於期望理論的預測，本研究發現職缺屬性間並非為加成效果(Additive effect)，僅一類職缺屬性差距大時，即可補償薪資帶來的負面影響，而兩個職缺屬性皆差距大時，補償效果並未更強。最後，根據實證結果與訪談資料，本研究提出未來研究與管理建議。 / Pay-level has long been recognized as one of the most important job attributes that influence applicants' job acceptance intentions and choices. According to the expectancy theory, job attributes would compensate each other; in addition, applicants' individual differences would influence how they value job attributes. In terms of ERG theory's job attribute classification (Barber, Daly, Giannantonio & Phillips, 1994), the present study attempts to examine whether low-pay jobs with better relatedness and growth job attributes would foster applicants to choose them; as well as to investigate the moderating effects of the corresponding individual differences, need for affiliation and growth need strength, on the compensatory effects. / A 2×2 between-subject experimental design using low-pay job acceptance intentions and job choices as the dependent variables, were conducted with 151 undergraduate students who were pursuing jobs at the time of the data collection. Results of hierarchical regression, logistic regression and qualitative interviews showed that applicants were more willing to accept low-pay jobs than high-pay ones when low-pay jobs had better relatedness or growth job attributes; besides, applicants' growth need strength moderated the relationship between growth job attributes and the dependent variables. However, inconsistent with the expectance theory, addition analysis showed that job attributes did not affect applicants’ acceptance intentions and choices additively. That is, one better job attribute could have compensated low-pay's negative effect as effectively as two better job attribute had. Finally, based on the empirical results and qualitative data, suggestions for future research and managerial implications are discussed.

近年來GPS相關產品與各項應用蓬勃發展，當中又以GPS手持裝置最受人矚目，根據各項數據顯示，GPS手持裝置的出貨量近年來呈現高度的成長，GPS手持裝置產品與其相關應用無疑是當前最具前景的產業之一。然而目前有關GPS的研究多半偏向技術為主，鮮少有研究以消費者為焦點從事研究，因此本研究將朝這個方向出發，主要探討影響消費者GPS手持裝置採用意願的相關影響因素。 本研究以科技採用模型為主要的理論依據，在經過文獻探討後將影響因素分成個人因素、社會因素與科技因素三大類，並據此發產出相關研究架構。同時本研究採用研究調查法，以北部大專以上學生為主要抽樣對象，紙本問卷與網路問卷共回收有效問卷286份。在經過資料分析後，發現個人創新性、自我效能、知覺服務可獲得性、社會影響各會以不同方式影響消費者GPS手持裝置行為採用意願。本研究並據此對實務與後續研究提出相關建議。

「行動革命」到來，智慧型手機、平板或各式行動載具滲透人們日常生活，對人類的傳播模式產生了極大的變化。同樣的，這場行動革命，也襲捲到了公部門，「行動化」趨勢改變了政府現有的傳播方式。 在臺灣近年的行動媒介環境中，Line成為最普及的大眾化通訊程式，臺灣公部門也藉Line此行動平臺，試圖突破過往的傳播方式，公部門在Line平臺中的公共服務類官方帳號也先後上線。隨著行動裝置成為不可或缺的工具，這樣的行動官方帳號，更已成為臺灣政府在行動媒體時代資訊發布的重要管道。 基於上述研究背景與動機，本研究擬達成之研究目的為：(1)瞭解臺灣Line公共服務類官方帳號使用者的輪廓形貌；(2)調查臺灣群眾對於Line公共服務類官方帳號的使用行為；(3)瞭解影響臺灣群眾採用Line公共服務類官方帳號的因素；(4)建立並驗證描述「知覺實用性」、「知覺易用性」、「資訊內容品質」與「使用滿意度」之因果關係的假設和觀念性架構。 最終，以436份網路問卷資料，經結構方程模型驗證，本研究的5項假設均成立：Line公共服務類官方帳號中，使用者的「知覺實用性」、「知覺易用性」和「資訊內容品質」，皆對Line公共服務類官方帳號使用者的「使用滿意度」有正向且顯著的相關性。此外，研究中也檢驗出Line公共服務類官方帳號的「知覺易用性」以及「資訊內容品質」皆對於其「知覺實用性」有正向且顯著的關係。其中「知覺實用性」，是影響使用者採用Line公共服務類官方帳號的最重要因素。 本研究構建並驗證影響臺灣群眾對Line公共服務類官方帳號採用之因果模型，當中各構面之間皆具顯著相關，因此，以TAM為基礎，並加入「資訊內容品質」 的擴增模型，在預測臺灣群眾對Line公共服務類官方帳號的採用上，具有顯著效果。 / The development of mobile access technologies and the rapid growth of mobile broadband along with explosion of the mobile application ecosystem have created a new communication channel between the public administration and citizens. With mobile devices being one of the main tools of communication, Taiwan government agencies are increasingly using Line, one of the most popular messaging Apps in Taiwan, in a bid to increase effective communication with their citizens. Therefore, the purpose of the paper is to (1)understand the behavioral and demographic attributes of the Public Service Line Official Account users; (2)propose an integrated model of Public Service Line Official Account acceptance by integrating perceived usefulness, perceived ease of use from Technology Acceptance Model(TAM), information quality theory and user satisfaction theory. The model and relationships were tested and validated with the Structural Equation Modeling(SEM), using data gathered from 436 users of Public Service Line Official Account in Taiwan. The results suggest that user satisfaction is directly influenced by perceived usefulness, perceived ease of use and information quality, whilst perceived usefulness is directly influenced by perceived ease of use and information quality. In addition, perceived usefulness to be a major influence on the adoption of Public Service Line Official Account in Taiwan.The implications of these findings are discussed.