Submitted by Josimara Dias Brumatti (bcgdigital@ndc.uff.br) on 2017-02-08T15:59:12Z No. of bitstreams: 1 Alena-versao final.pdf: 110844162 bytes, checksum: b18d1fa092df20f24bc545df4a47cb72 (MD5) / Made available in DSpace on 2017-02-08T15:59:12Z (GMT). No. of bitstreams: 1 Alena-versao final.pdf: 110844162 bytes, checksum: b18d1fa092df20f24bc545df4a47cb72 (MD5) / A pesquisa, alinhada à perspectiva sociointerativa da referenciação, focaliza a orientação argumentativa subjetivizada do leitor-escrevente das cartas do leitor correlacionados com os processos de (re)categorização em cartas de leitores brasileiros e americanos, publicadas em revistas de informação semanais Veja e Newsweek. Na comunidade discursiva de leitores, o gênero carta de leitor (CL), pertencente ao domínio jornalístico, forma concreta de uso da leitura/escrita com função social, configura um espaço discursivo de circulação de pontos de vista e opiniões, subjetiva e ideologicamente inscritas, em que os leitores se posicionam a respeito de temáticas de impacto nacional/internacional, alçadas a matéria de capa. Partindo da tese de que, nas CLs, o leitor-alvo é bifacetado: um leitor institucionalizado (o editor da revista) e um leitor genérico (todos que a leem), o ponto de vista inscrito na orientação argumentativa reflete tanto a linha editorialista da revista quanto a subjetividade do remetente. Desse modo, o estudo objetiva examinar o propósito comunicativo, o dialogismo, a subjetividade e as funções argumentativas exercidas pelas estratégias de (re)categorização nas CLs buscando similaridades e diferenças entre as CLs em língua portuguesa da revista Veja e as CLs em língua inglesa da revista Newsweek, através de estudo contrastivo. / This research, in line with the sociointeractive perspective of reference, focuses on writer´s subjective argumentative orientation in letters to the editor correlated to the processes of (re)categorizing written by Brazilian and American readers published in the weekly information magazines Veja and Newsweek. In the discursive community of such readers, the genre letter to the editor establishes a discursive space where readers can share their viewpoints and opinions regarding national and international themes that are depicted in the cover stories. Based on the premise that, in the letters to the editor, the target reader is twofold: an institutionalized reader (the publisher of the magazine) and a generic reader (everyone that reads the magazine), the point of view reflected on the argumentative orientation of the letters reflects both the editorialist´s line of the magazine and the subjectivity of the writer. Thus, this study aims to examine the role the dialogism, subjectivity and the strategies of (re)categorizing play in terms of the argumentative intentions of the writer in the letters to the editor by comparing/contrasting the similarities and differences between the letters to the editor in Portuguese taken from Veja newsmagazine and their counterparts in English taken from Newsweek newsmagazine.

Submitted by Josimara Dias Brumatti (bcgdigital@ndc.uff.br) on 2017-03-28T18:34:14Z No. of bitstreams: 1 Tese Cláudia Farias UFF.pdf: 1449901 bytes, checksum: b2c70eb30b2c415abb686031e7bf987a (MD5) / Approved for entry into archive by Josimara Dias Brumatti (bcgdigital@ndc.uff.br) on 2017-03-28T18:34:58Z (GMT) No. of bitstreams: 1 Tese Cláudia Farias UFF.pdf: 1449901 bytes, checksum: b2c70eb30b2c415abb686031e7bf987a (MD5) / Made available in DSpace on 2017-03-28T18:34:58Z (GMT). No. of bitstreams: 1 Tese Cláudia Farias UFF.pdf: 1449901 bytes, checksum: b2c70eb30b2c415abb686031e7bf987a (MD5) / Esta pesquisa tem como objetivo investigar um tipo específico de estratégia retóricodiscursiva, utilizado em cartas de aconselhamento, abordado neste trabalho, como “reenquadramentos cognitivo-discursivos”. Para a investigação, foram selecionadas 35 cartas publicadas em um jornal de grande circulação entre os anos de 2011 e 2013. As cartas de aconselhamento foram analisadas à luz de pressupostos teóricos da Teoria de Gêneros e da Linguística Cognitiva. Da Teoria de Gêneros (BAKHTIN, 1992, [1953], SWALES, 1990), foram recrutadas as conceituações de gêneros textuais como “carta”, “carta do leitor” e “carta de aconselhamento”, considerados, primordialmente, em seus propósitos comunicativos. Os principais construtos teóricos da Linguística Cognitiva acionados para este trabalho foram noções como a de frames (FILLMORE, 1982), a de nicho metafórico (VEREZA, 2007, 2009, 2010, 2013), a da metáfora, dentro de uma perspectiva cognitiva (LAKOFF e JOHNSON, 1980, [2002]), além de construções retóricas como parábolas e analogias. Essa abordagem visou estabelecer associações entre os níveis linguístico-textual e cognitivo-discursivo de textos cujo propósito comunicativo inclui o ato diretivo implícito e recuperável apenas por meio do acionamento cognitivo dos reenquadramentos propostos. Essa visão se insere nas novas tendências dos estudos sociocognitivistas, que privilegiam a interface entre cognição e discurso (SEMINO, 2008; CAMERON, 2009, 2012, 2013; VEREZA, 2007, 2012, 2013, entre outros). A análise, que foi desenvolvida com base nos reenquadramentos, ou macromapeamentos propostos, revelou o importante papel dessas estratégias na dimensão retórico/discursiva do gênero em foco. / This research focused on investigating the rhetorical-discursive strategy in counselling letters named in this work cognitive-discursive “reframings”. For the research, thirty-five letters, which had been published in a well-known newspaper, between the years 2011 and 2013, were selected. The counselling letters were analyzed according to the theoretical views of The Generic Theory (BAKHTIN, 1992, [1953], SWALES, 1990) and those of Cognitive Linguistics. The Generic Theory contributed with concepts such as textual genres, like “letter”, “letters from the readers” and “counselling letters”, taking primarily into account their communicative purposes. The main theoretical constructs from Cognitive Linguistics recruited for the research were the notions of frames (FILLMORE, 1982), frames online and off-line (VEREZA, 2013), metaphor niches (VEREZA, 2007, 2009, 2010, 2013), besides the cognitivist view of metaphor as a figure of thought (LAKOFF and JOHNSON, 1980, [2002]) and rhetorical constructs such as parables and analogies. This approach aimed at establishing associations between the linguistic-textual and the cognitive-discursive levels of texts with a communicative purpose that includes the implicit directive act, retrieved only through the cognitive activation of the already cited “reframing”. This approach follows the new trends in cognitivist studies (SEMINO, 2008; CAMERON, 2009, 2012, 2013; VEREZA, 2007, 2012, 2013, among others), especially the ones which stand for the dialogue between cognition and discourse. Besides that, it aims at contributing with other research, not only in the cognitive and discursive areas, but also with those about reading and genres.

Submitted by Fabiano Vassallo (fabianovassallo2127@gmail.com) on 2017-05-16T18:34:57Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertação para impressão [secretaria] com ficha catalográfica.pdf: 435607 bytes, checksum: e6f83bf2707c051b27a8870722fab010 (MD5) / Approved for entry into archive by Josimara Dias Brumatti (bcgdigital@ndc.uff.br) on 2017-05-23T14:21:11Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertação para impressão [secretaria] com ficha catalográfica.pdf: 435607 bytes, checksum: e6f83bf2707c051b27a8870722fab010 (MD5) / Made available in DSpace on 2017-05-23T14:21:11Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertação para impressão [secretaria] com ficha catalográfica.pdf: 435607 bytes, checksum: e6f83bf2707c051b27a8870722fab010 (MD5) / Conselho Nacional de Desenvolvimento Científico e Tecnológico / Este trabalho analisa, com o auxílio das ferramentas teóricas da Semiótica do Discurso, a construção do sentido no conto “Uma carta”, do escritor carioca Sérgio Sant'Anna. A Semiótica busca descrever o processo da significação manifestado nos textos, que são compreendidos como totalidades de sentido. Para empreender a análise textual, a teoria propõe um modelo teórico composto por três níveis hierarquizados em diferentes graus de complexidade e abstração: o fundamental, o narrativo e o discursivo. A análise, aqui empreendida, concentra-se no nível discursivo do percurso, através da observação de como se projetam as categorias de pessoa, espaço e tempo e como se organizam os temas e figuras no conto. O conto, escrito em um formato de carta, narra as lembranças e fantasias da narradora Beatriz, após um único e intenso encontro sexual com Carlos, destinatário da carta. O objetivo geral da análise consiste em compreender como se orquestra essa narrativa em que se tematiza e discute o processo da escrita / This paper analyses, through the Semiotics of the Discourse theory, the sense building in Sérgio Sant’Anna’s short story “Uma carta”. The Semiotics theory looks forward to describe the meaning process manifested in texts. Those are understood as a sensse’s totality. This theory proposes a theoric model containing three hierarquical levels in different levels of abstraction and compleity: fundamental, narrative and discoursive. the present analysis focuses on the discoursive level while observing how the person, space and time’s categories well as themes and figures are organized in the short story. Sant’Anna’s short story is written as if it were a letter. It narrates Beatriz’s fantasies, and memories after a single sexual date with Carlos, to whom the letter is adressed to. The letter’s main aim is to comprehend how this narrative, in which the writing process is discussed and analysed on it’s themes, is built

BACKGROUND - Bipolar disorder has been postulated as an explanation for King John's inconsistencies of leadership and vagaries of character. Changes in activity, matching those in mood, are core features of the condition. METHOD - A measure of King John's activity was derived from his travelling itinerary. Change Point Analysis (CPA) was used to detect significant changes in that travelling activity and from them, to identify clinically compliant, high and low, activity time periods. The results were tested against an alternative mathematical model (Bollinger Bands™), three alternative parameters and two comparator itineraries (familial & non-familial). Using primary historical sources and published analyses, bipolar symptoms were identified and their temporal relationship to the ICD-10 compliant CPA periods evaluated. The influence of circumstances was also evaluated using primary sources and a representative sequential sample (1200-1204). RESULTS - CPA identified 83 periods of changed travelling activity. These changes were mathematically independent of the availability of the historical sources that underpin the itinerary. From these, 37 high and 22 low periods complied with current diagnostic guidelines and demonstrated descriptive and statistical similarities to those found in the bipolar literature. Analyses using alternative mathematical modelling and different parameters showed similar changes; analyses of comparator itineraries showed a possible familial trait. Of the 17 bipolar symptoms identified, all were found in CPA periods of appropriate polarity. Of the 23 sequential periods, 10 showed evidence of behaviour that was difficult to attribute to circumstances. CONCLUSIONS & OUTCOMES - The pattern of changes in King John's activity are highly suggestive of bipolar disorder with primary historical sources describing synchronous bipolar behaviour. This may alter our understanding both of King John and of Magna Carta. Change Point Analysis merits greater consideration when analysing time based data, as does the use of activity as an objective marker of human behaviour.

[pt] Esta tese investiga o discurso da emoção na interação cliente-empresa a partir da análise de cartas de clientes dirigidas a um plano de saúde sob a ótica da teoria da polidez e da antropologia das emoções. Considerando a emoção um construto cultural e uma prática discursiva, este estudo observou que o cumprimento e a quebra de direitos e obrigações dos participantes (cliente e empresa) influencia a expressão da emoção ao mesmo tempo em que aponta aspectos da cultura brasileira na interação burocrática investigada. / [en] This thesis investigates the discourse of emotion in business interaction through the analysis of letters from clients addressed to a health plan. To this purpose, it uses the framework derived from politeness theory and from the anthropology of emotions. Given that emotion is a cultural artifact and a discursive practice, this study has observed that the fulfillment or the break of the rights and duties of participants (both clients and company) affects the expression of emotion at the same time that it reveals aspects of Brazilian culture in the interaction analysed.

[pt] Partindo das práticas de escrita dos livros de viagem, propomos investigar os procedimentos encenados por Murilo Mendes em Carta Geográfica e, de modo concomitante, investir sobre as estratégias do poeta, no desenho dos mapas e cartas, diante do deslocamento de textos e suas relações com o corpo da obra. Entre os problemas colocados, ao lidarmos com a Carta Geográfica, temos o seu caráter de incompletude e imperfeição - no sentido português de inacabado, como indica Luciana Stegagno Picchio, em comentário nas notas e variantes da edição da poesia completa e prosa. Picchio afirma, ainda, que esta Carta Geográfica ficará como livro de recortes, de apontamentos, de sobras; o que, de imediato, renova o interesse pelo livro, por indicar estratégias de colagens e roteiros, tão caros a Murilo Mendes. Seguimos o significativo interesse pela obra em prosa do poeta, que é justificado, não sem razão, por conta da feição memorialista desses textos. Há uma proliferação de leituras amparadas por teorias do arquivo e das escritas de si; no entanto pretendemos, aqui, ler a Carta Geográfica como cartografia de desejos, compondo estratégias de navegação que, de certo modo, irão supor-se como garrafas de intertextos lançadas ao mar nas dinâmicas das visitas guiadas. / [en] From the perspective of travel writing, we propose to investigate the procedures used by Murilo Mendes in Carta Geográfica (Geographic Letter), and along with this, study the strategies of the poet, his drawings of maps and letters, regarding the displacement of texts and their relations with the body of the work. Amongst other issues, when dealing with Carta Geográfica, we have to deal with its incompleteness and imperfections - in the Portuguese sense of inacabado/unfinished, as observed by Luciana Stegagno Picchio, in a comment to the notes and variants of the edition of his complete poetry and prose. Picchio also says that Carta geográfica will remain as a scrapbook, a book of notes and leftovers. An immediate effect of this is to renew interest for this book, because it indicates that collage and scripts were used as strategies, procedures so dear to Murilo Mendes. A significant interest for his work in prose can be explained by the memorialist character of these texts. Many readings have been made based on archive theories and self writings; however, our intention is to read Carta Geográfica as a cartography of desires, using navigation strategies that should, in a way, function as intertextual messages in bottles which are thrown out to the sea during the dynamics of guided tours.

This dissertation analyses, through a theoretical framework and a critical approach, letters of Cuban writers Gertrudis Gómez de Avellaneda and Juana Borrero. While love letters have captured the interest of some scholars, such as Claudio Guillén, Cintio Vitier and Alexander Roselló Selimov, the conflict that the analysis of non-literary texts poses has prevented further research in this field. Therefore, I propose a systematic method of analysis encompassing but not limited to evaluating letters based on their purpose, intent, interpretation, and temporal and spatial composition; analyzing the perspective and function of epistolary entities, and examining the textual signs that distinguish the epistolary forms from the literary forms. With this analytical tool, I examine a selection of letters of Gómez de Avellaneda and demonstrate that the writer displaces her identify from the autobiographic self to the epistolary self, in order to manipulate the perspective of her addressee. Caught between the Neoclassical way of thinking and the Romantic aesthetics, her assertive discourse, also reflected in her epistolary work, contributed to the incursion of women writers into the social and professional life of the nineteen century. Following the same method of investigation, an analysis of letters written by Borrero proves that, by building a world of delusion, hallucination and fantasy the writer brings to prose what first generation of female modernistas had done in poetry. In both cases, my focus is on the strategies that turn these letters into instruments of power, process that transformed the love-letter paradigm and forever renovated the women epistolary genre. This dissertation further explores the possibility of initiating a cycle in the study of personal letters to uncover a forgotten genre, mission that might build a bridge to embrace the new forms of written communication that scholars have already begun to explore in contemporary literature.

Submitted by Mario BC (mario@bc.ufrpe.br) on 2018-11-22T10:51:57Z No. of bitstreams: 1 Joyce Vasconcelos Coutinho dos Reis.pdf: 2993515 bytes, checksum: eea436cf6a81413cbc310fcfb80ee9df (MD5) / Made available in DSpace on 2018-11-22T10:51:57Z (GMT). No. of bitstreams: 1 Joyce Vasconcelos Coutinho dos Reis.pdf: 2993515 bytes, checksum: eea436cf6a81413cbc310fcfb80ee9df (MD5) Previous issue date: 2018-09-28 / The search of society for a more transparent and effective State, emanated the creation of several public policies, bringing for the Brazilian government to disseminate data and information regarding the services provided by a public agency. Specific legislations were created to meet these demands, among them Decree 9.094/2017, which establishes the Citizen Service Charter that has emerged as an educational and informative instrument capable of transmitting information to every society served, with a commitment to guarantee quality standards in the provision of services. However, for the effectiveness of this instrument, the Citizen Service Charter must be a letter of public value, that is, it must be an instrument that generates value for society. In practice, in addition to knowing the demands of society, the Charter must be able to initiate a process of organizational transformation, bringing to the surface the need to aggregate people, processes and technology together. Thus, social participation and transparency of information will be duly met. In short, the people involved and the processes are key points for the success of the Charter implementation, however, the technology factor is crucial to the proposed innovation process, incorporating technologies to the services and regulatory activities of the public sector, making them each sophisticated. In this context, the present study had a qualitative approach and initially sought to analyze Letters models in other Brazilian IFES, in order to propose to the Federal Rural University of Pernambuco a digital framework for the Citizen Service Charter, implemented in a decentralized manner and proposing a draft regulatory resolution for its institutionalization. To that end, the methodological strategy used was action research, using a systematic mapping, bibliographic survey, documentary research, interview, survey and focus group. As a result, through the focus group the validation of the proposed framework occurred, generating subsidies for the construction of the proposed draft resolution. Thus, the present research sought to contribute to transparency in the public service, giving the user greater possibility of participation and social control, to the employees’ greater empowerment over the services provided and the institution to comply with specific legislation. / A busca da sociedade por um Estado mais transparente e efetivo, emana a criação de diversas políticas públicas, trazendo a necessidade do governo brasileiro divulgar dados e informações a respeito dos serviços prestados por um órgão público. Legislações específicas foram criadas para atendimento destas demandas, dentre elas o Decreto 9.094/2017, que institui a Carta de Serviços ao Usuário, que surgiu como um instrumento educativo e informativo, com compromisso de garantir padrões de qualidade na prestação de serviços. Contudo, para real efetividade deste instrumento, a Carta de Serviços ao Usuário deve ser uma carta de valor público, ou seja, deve ser instrumento gerador de valor para a sociedade. Na prática, além de se conhecer as demandas da sociedade, a Carta deve ser capaz de iniciar um processo de transformação organizacional, trazendo à tona a necessidade de agregar pessoas, processos e tecnologia. Assim, a participação social e a transparência serão devidamente atendidas. Em suma, as pessoas envolvidas e os processos são pontos-chaves para o sucesso da implantação da Carta, contudo, o fator tecnologia é crucial para o processo de inovação proposto, incorporando tecnologias aos serviços e atividades regulatórias do setor público, tornando-os cada vez mais sofisticados. Neste contexto, o presente estudo teve abordagem qualitativa e buscou analisar modelos de Cartas em outras IFES, para em seguida propor à UFRPE um framework digital para a Carta de Serviços ao Usuário, de forma descentralizada e propondo uma minuta de resolução para sua institucionalização. Para tanto, a estratégia metodológica utilizada foi a pesquisa-ação, sendo utilizado o estudo de mapeamento sistemático, levantamento bibliográfico, a pesquisa documental, a entrevista, o survey e grupo focal. Como resultado, através do grupo focal ocorreu a validação do framework proposto, gerando subsídios para construção da proposta de minuta de resolução. Sendo assim, a presente pesquisa buscou contribuir com a transparência no serviço público, dando ao usuário a possibilidade maior de participação e controle social, aos servidores maior empoderamento sobre os serviços prestados e a instituição o atendimento à legislação específica.

El propósito de esta investigación es conocer los elementos del marketing experiencial que influyen en la intención de compra de los consumidores entre los 25 y 35 años en Lima Metropolitana, tomando en consideración las dimensiones planteadas del marketing experiencial como lo son el ambiente, el mozo, el olor, música la carta didáctica y el sabor de la cerveza artesanal ofertada. La metodología empleada corresponde a un estudio cualitativo y cuantitativo a través de un análisis no probabilístico. En este caso se utilizó las herramientas de la entrevista a profundidad y la encuesta de un total de 150 encuestados. Los resultados obtenidos fueron que existe relación entre las dimensiones del marketing experiencial planteados con la intención de compra, siendo el ambiente del lugar el más destacado entre ellos; por otra parte, el trato del mozo es la segunda dimensión con mayor relación con la intención de compra de los consumidores. La dimensión con menor relación con la intención de compra fue el olor del bar y del producto. De igual forma todas las dimensiones tienen correlación positiva con la intención de compra. El presente trabajo servirá a todos los negocios similares al objeto de estudio para poder conocer cuál es la relación de las dimensiones del marketing evaluadas para mejorar la intención de compra de sus productos. / The purpose of this research is to know the elements of experiential`s marketing that influence the purchase intention of consumers between 25 and 35 years old in Metropolitan Lima, taking into consideration the dimensions raised of experiential marketing such as the environment, the waiter, the smell, music, the didactic letter and the taste of the craft beer offered. The methodology used corresponds to a qualitative and quantitative study through a non-probabilistic analysis. In this case, the tools of the in-depth interview and the survey of a total of 150 respondents were used. The results were that there is a relationship between the dimensions of experiential marketing raised with the purchase intention, being the environment of the place the most prominent among them; On the other hand, the waiter's treatment is the second dimension that is more related to the intention of consumers to buy. The dimension with the least relationship with the purchase intention was the smell of the bar and the product. Similarly, all dimensions have a positive correlation with the purchase intention. This work will serve all businesses similar to the object of study to know what is the relationship of the dimensions of marketing evaluated to improve the purchase intention of their products. / Trabajo de investigación

[pt] À leitura do epistolário jesuíta, principalmente as Cartas (1549-1558) redigidas pelo padre Manuel da Nóbrega, evidenciam-se assuntos concernentes ao trato com o indígena que através da língua, liturgia e catequese possibilitam um aprofundamento fecundo quando as comparam com os temas do opúsculo Diálogo sobre a Conversão do Gentio. O Discurso versa com suportes bíblico, filosófico, teológico e literário, argumentos importantes ainda não resolvidos no convívio do colono e mesmo dos jesuítas com os silvícolas do Brasil. Nóbrega compôs a peça para dar voz ao homem americano, demonstrando sua humanidade pela alma que possuía; a cultura que vivenciava e pela aptidão natural e moral de receber a mensagem do evangelho e se converter como tantos outros povos tornaram-se cristãos. O texto é primoroso no debate dos dois oponentes Matheus Nogueira e Gonçalo Álvares, um e outro pretendendo demonstrar a possibilidade ou não da conversão do aborígine - que as tímidas Cartas não explicitavam a opinião de muitos como contrária, e o Diálogo revelou de forma tão contundente e grave o parecer melancólico e pessimista entre colonos e jesuítas da impossibilidade de conversão do gentio brasil. Entretanto, as entrelinhas querem provar o contrário: a crença do autor (Nóbrega) na aceitação do evangelho pelo índio e sua conversão. / [en] The Jesuit letters, particularly those written by the priest Manuel da Nóbrega and collected in Cartas (1549-1558), offer a glimpse of how Brazilian Indians were dealt with through language, liturgy and catechism. This material allows for deep understanding of such topics, specially when compared with those tackled in Diálogo sobre a Conversão do Gentio, which draws on philosophy, theology, literature and the Bible to address major unresolved arguments in the relationship of the settlers and the Jesuits with the Brazilian Indians. Nóbrega wrote it with the purpose of giving voice to the American man, arguing that the natives were human, since they possessed a soul which endowed them with the moral and natural ability to be open to the message of the Gospel and to convert to Christianity as many other peoples before them. In the text, the debate between the two opponents, Matheus Nogueira and Gonçalo Alvares, is superbly rendered, both trying to establish whether it was possible or impossible for the natives to convert. Whereas the Cartas fails to proclaim the opinion of many as opposing, the Diálogo reveals unequivocally the melancholic and pessimistic view of settlers and Jesuits, who believed that it was impossible to convert the Brazilian Indians. However, if we read between the lines we perceive the opposite: namely, that Nóbrega did believe that the natives would eventually accept the Gospel and become Christians.