Made available in DSpace on 2016-04-26T20:21:38Z (GMT). No. of bitstreams: 1 Camila Kuhl Pintarelli.pdf: 729742 bytes, checksum: 106c83e6d9840d18bcb02046e882006b (MD5) Previous issue date: 2013-05-16 / With this work, we intend to elaborate an analysis about the effectiveness crisis that the precept of the article 170, of Brazilian Federal Constitution, has been showing in the consumption society, especially as a result of the peculiar economic power manifestation in this economic society, in order to, by the end, we demonstrate de importance of insert, in this reality, the fraternity as external element to the normative system, able to reflect in the value complex existent in the social communication of this society, and, consequently, act directly in the migration of those normative precepts from the deontic plan to reality. For that, we will develop our study in four chapters, broaching about fundamental juridical notions, economic order and human rights evolution, economic power and consumption society, and, by the end, fraternity / Pretendemos, com este trabalho, elaborar análise do déficit de efetividade que o conteúdo normativo do artigo 170, da Constituição Federal, vem apresentando em meio à sociedade de consumo, especialmente em decorrência da peculiar manifestação do poder econômico nesta sociedade econômica, para, ao final, demonstrarmos a importância de inserirmos a fraternidade como um elemento extrínseco ao sistema normativo, capaz de repercutir no plexo de valores existente na comunicação social desta sociedade e, consequentemente, atuar diretamente na migração daqueles preceitos normativos do plano do dever ser ao plano do ser . Desenvolveremos nosso estudo em quatro capítulos, discorrendo acerca de noções jurídicas fundamentais, da evolução da ordem econômica ao lado da evolução dos direitos humanos, do poder econômico e da sociedade de consumo, e, por derradeiro, da fraternidade

CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior / Na contemporaneidade, padrÃes ideais de magreza, beleza, juventude e saÃde sÃo disseminados pelos discursos cientÃfico e midiÃtico, sendo impostos sutilmente pela âindÃstria do bem-estarâ. Isso contribui para o corpo ser visto pela lÃgica capitalista como um âobjeto de consumoâ submetido Ãs exigÃncias mercadolÃgicas. Os discursos mÃdico e dos media se expressam como referenciais aos sujeitos contemporÃneos, sendo o primeiro baseado na perfeiÃÃo dos corpos, enquanto o segundo no consumo e no embelezamento. O presente trabalho foi tecido por um viÃs interdisciplinar, visto que dialogamos com a Psicologia Social, PsicanÃlise, Antropologia, HistÃria e Sociologia. Apontamos o corpo em sua complexidade ao concebÃ-lo, concomitantemente, como social, singular, psÃquico, orgÃnico e cultural. Nesse sentido, uma intervenÃÃo na sua dimensÃo orgÃnica, a exemplo da cirurgia estÃtica, nÃo ocorre apartada de suas outras dimensÃes, uma vez que todas estas estÃo intimamente vinculadas. Objetivamos investigar os sentidos, sociais e subjetivos, do corpo metamorfoseado de mulheres que realizaram cirurgias estÃticas, repetidas vezes, considerando o atual contexto da sociedade de consumo. O corpo està sendo alvo de promessas de completude e de satisfaÃÃo plena, oriundas, sobretudo, dos media e da ciÃncia. O sofrimento, contudo, nÃo pode ser extirpado por completo, apesar de o bem-estar e o corpo perfeito serem alvos do atual mercado. Daà se analisar, tambÃm, as experiÃncias de sofrimento psÃquico relacionadas com as constantes cirurgias estÃticas e suas implicaÃÃes psicossociais. A abordagem qualitativa orientou este estudo no qual foram entrevistadas sete mulheres mediante entrevistas semi-estruturadas. Organizamos os relatos e os discutimos arrimados em trÃs categorias de anÃlise: a contraposiÃÃo entre o âfora-de-siâ e o âdentro-de-siâ, a contradiÃÃo entre o sofrimento e a felicidade, alÃm de o corpo ideal feminino ser legitimado pelas âindÃstrias da beleza e da saÃdeâ. Observamos que, no contexto do consumismo, o corpo assume lugar de objeto, todavia, ao escutarmos as mulheres entrevistadas, atentamos, na qualidade de psicÃloga, para um âcorpo sujeitoâ, tal como nos apresenta a PsicanÃlise, detentor de uma histÃria e uma singularidade. Essa acepÃÃo de âcorpo sujeitoâ se contrapÃe, severamente, à concepÃÃo de âcorpo objetoâ tomada pelos discursos que visam a massificar a experiÃncia subjetiva. Os discursos, referidos acima, tentam tamponar aquilo que diferencia cada sujeito, visto que a singularidade tem sido, constantemente, ameaÃada por forÃas massificadoras que visam à padronizaÃÃo, principalmente no tocante aos interesses capitalistas. Ressaltamos que nÃo desprezamos as conquistas da Medicina na atualidade, principalmente no que diz respeito aos avanÃos tecnocientÃficos relacionados Ãs cirurgias estÃticas, mas alertamos para possÃveis excessos, ou mesmo para a realizaÃÃo desses procedimentos, sem que ocorra uma implicaÃÃo subjetiva, uma atribuiÃÃo de sentidos e uma reflexÃo crÃtica. Esperamos que esta investigaÃÃo possa contribuir com as Ãreas da saÃde e da publicidade nas suas interfaces com a Psicologia Social e a PsicanÃlise, possibilitando estudos e intervenÃÃes interdisciplinares. / Nowadays, science and communication discourses propagate ideal patterns for thinness, beauty, youngness and health, which are subtly imposed by âwellness industryâ. It fosters the capitalist logic of body, that is seen as a âconsumption objectâ, submitted to market exigencies. Medical and media discourses happen to be referential to contemporary subjects, the former based on bodies perfection and the latter based on consumption and embellishment. The current study received an interdisciplinary outlook, since it exchanges ideas with Social Psychology, Psychoanalysis, Anthropology, History and Sociology. The research approaches body within its inner complexity as a social, singular, psychological, organic and cultural entity. In such sense, an intervention in its organic dimension, as aesthetic surgery, does not happen detached from its other dimensions, since all of them are intimately engaged. This study aims at investigating social and subjective senses of metamorphosed bodies of women who were repeatedly submitted to aesthetic surgeries, considering consumption societyâs current context. Body is being target of promises of full completeness and satisfaction, mostly egress from media and science. However, suffering cannot be fully expurgated, even though wellness and the idea of a perfect body are targets of current market. That is why this research analyses in addition experiences of psychological suffering related to recurrent aesthetical surgeries and their psychosocial implications. The study, which followed a qualitative approach, interviewed seven women, trough semi-structured interviews, and arranged reports, as well as researcher placed them into three analysis categories: the contraposition involving âout of oneselfâ and âinside of oneselfâ, the contradiction between suffering and happiness, and, besides, the body, legitimated by âbeauty and health industriesâ. The research points that, within consumption context, body takes the place of object, but, hearing women, the researcher, as a psychologist, attempted to a âsubject bodyâ, as Psychoanalysis introduces, which comprises a history and a singularity. Such idea of âsubject bodyâ is strongly opposed to the conception of âobject bodyâ, which discourses aiming at massifying subjective experience adopt. Such discourses try to hide things that differentiate each individual, since singularity has been often menaced by massifying forces which aim to standardize, especially on capitalist interests. The study argues that it does not undervalue Medicine conquests, mainly in the concerning to techno-scientific advances related to aesthetic surgeries, but it highlights possible excesses, or even to carry out such procedures, without a subjective implication, a sense attribution and a critical reflection. So, this work aims at contributing to health and advertising areas in their interfaces with Social Psychology and Psychoanalysis, triggering studies and interdisciplinary interventions

The current doctoral thesis, vinculated to the Research Line Práticas Escolares e Políticas Públicas of Programa de Pós-Graduação em Educação from Universidade Federal de Santa Maria, discusses on the Brazilian high school crisis. Particularly, it has as aim to investigate theoretically how the consumption society and the internet culture collaborate to construct a new vector, in socio-cultural terms, to reflect on the ongoing decadency process of basic education final stage as teaching modality for youngsters and adolescents. For that, it is developed the thesis that juvenile condition, which today is inserted into high schools, brings together behavior and psychological dispositions that support students position of teachers knowledge rejection and of disinterest in learning. The internet and its devices, after had become popular last decade, with its virtual communication platforms, blogs, virtual communities, research engines and audiovisual files uploading, etc., became a new social support for the process of herself/himself construction, due to it, the juvenile subjectivity begins demonstrating new behavior features into the school environment, which did not exist before the spread of internet in the urban sceneries of the country. Besides it, in its turn, the contemporary school is inserted today in a form of social organization, named by Zygmunt Bauman as a consumers society, which, through several media resources, among them the own internet, establishes, together to adolescents and youngsters, discourses that legitimate a pleasure and entertainment morality as social signs representing a good life. However, the current educational diagnostics on the crisis in this teaching stage in Brazil, in political, pedagogical and socio-cultural terms, do not point out the consumption and internet cultures as key-components to comprehend the present dilemmas lived between students and teachers. In this way, the thesis proposes, from educational, philosophical, psychological and sociological theoretical perspectives, that the Brazilian high school is facing a new factor of socio-cultural order to broaden the set of elements that originates its crisis. The central idea is based on subjectivity creation potential from the devices of these two cultures, which, simultaneously, in the current socio-historical context, collaborate to the production of an urban juvenile condition, in front of which, the teachers efforts have been unsuccessful in their pedagogical proposals. / O presente trabalho de doutoramento, vinculado à Linha de Pesquisa Práticas Escolares e Políticas Públicas do Programa de Pós-Graduação em Educação da Universidade Federal de Santa Maria, versa sobre a crise do ensino médio brasileiro. Em particular, tem como objetivo investigar teoricamente o modo como a sociedade de consumo e a cultura da internet colaboram para a construção de um novo vetor, de âmbito sociocultural, a incidir no processo em curso de falência da etapa final da educação básica como modalidade de ensino para jovens e adolescentes. Para tanto, desenvolve-se a tese de que a condição juvenil que hoje chega às escolas de ensino médio traz consigo disposições comportamentais e psicológicas que conformam posições estudantis de rejeição pelos saberes docentes e desinvestimento do ato de aprender. A internet e seus dispositivos, ao terem-se popularizado na última década, com suas plataformas virtuais de comunicabilidade, blogs, comunidades virtuais, sites de busca e postagem de arquivos audiovisuais etc., tornou-se um novo suporte social para o processo de construção de si e, com isso, a subjetividade juvenil passa a manifestar novos traços comportamentais no contexto escolar, os quais eram inexistentes antes de sua difusão nos cenários urbanos do país. A seu lado, por sua vez, a escola contemporânea se encontra hoje inserida em uma forma de organização social, nomeada por Zygmunt Bauman como sociedade de consumidores, a qual, através de vários recursos midiáticos, dentre eles a própria internet, institui junto a adolescentes e jovens discursos que legitimam uma moral do prazer e do entretenimento como signos sociais da boa vida. Entretanto, os atuais diagnósticos educacionais acerca da crise dessa etapa do ensino no Brasil, em seus âmbitos políticos, pedagógicos e socioculturais, não apontam a cultura do consumo e da internet como componentes-chave para a compreensão dos atuais dilemas vividos entre estudantes e professores. Dessa maneira, a tese propõe, a partir de perspectivas teóricas educacionais, filosóficas, psicológicas e sociológicas, que a escola média brasileira se encontra diante de um novo fator de ordem sociocultural a ampliar o espectro de elementos que originam sua crise. O argumento central reside no potencial subjetivador dos dispositivos dessas duas culturas, as quais, de modo simultâneo na atual conjuntura sócio-histórica, colaboram para a produção de uma condição juvenil urbana diante da qual os esforços docentes têm obtido pouco êxito em suas propostas pedagógicas.

Made available in DSpace on 2016-08-10T10:45:21Z (GMT). No. of bitstreams: 1 JULIANA ALEXANDRA PEREIRA CARVALHO BARCO.pdf: 3072847 bytes, checksum: 5e48c20d249c9a5be4c364408d95ba9c (MD5) Previous issue date: 2009-10-27 / This research part of the begin that the world environmental crisis allied to the excessive generation of solid residues has been motivating a series of conflicts and problems related to the urban solid residues. In that context, this work presents a qualitative study of the life path, work and health of workers living from recycling garbage in the modern society. The theme is justified due to the high number of those workers in every country and the reality of social exclusion/insertion in your life paths and work, consequence of the fragility of the social supports. The vision that frames the catadores of materials objecteding recycled how excluded social, the research discusses this category while useful workers, fundamental links of a chain of the reciclagem in the country, although marginalized and not recognized socially. The research was accomplished by documental analysis and glimpses workers that participate of selective collection in reciclagem deposits close to and in autonomous way in the streets of Goiânia-GO. The interpretation of the research verified that, with relationship to the workers, the precariousness of the relationships of the work exists, such as the lack of physical structure, equipments, registration in work wallet, low wages, besides problems with the traffic. The analysis of data appears for the need of looking for a partnership among being able to municipal-society-workers living from recycling garbage, as a strategy capable to solve the established problems around the urban garbage. / Esta pesquisa parte do principio de que a crise ambiental mundial aliada à excessiva geração de resíduos sólidos tem motivado uma série de conflitos e problemas relacionados aos resíduos sólidos urbanos. Nesse contexto, este trabalho apresenta um estudo qualitativo da trajetória de vida, trabalho e saúde de Catadores de Materiais Recicláveis na sociedade moderna. O tema se justifica devido ao elevado número desses trabalhadores em todo país e a realidade de exclusão/inserção social em suas trajetórias de vida e trabalho, conseqüência da fragilidade dos suportes sociais. Contestando a visão que enquadra os catadores de materiais recicláveis como excluídos sociais, a pesquisa discute esta categoria enquanto trabalhadores úteis, elos fundamentais de uma cadeia da reciclagem no país, ainda que marginalizados e não reconhecidos socialmente. A pesquisa foi realizada mediante análise documental e entrevistas junto a catadores que participam de coleta seletiva em depósitos de reciclagem e de maneira autônoma nas ruas de Goiânia-GO. A interpretação da pesquisa constatou que, com relação aos catadores, existe uma precarização das relações do trabalho, tais como a falta de estrutura física, equipamentos, registro em carteira de trabalho, baixos salários, além de problemas com o trânsito. A análise de dados aponta para a necessidade de se buscar uma parceria entre poder municipal-sociedade-catadores de material recicláveis, como uma estratégia capaz de solucionar os problemas estabelecidos em torno do lixo urbano.

McQuail在討論大眾傳播與社會變遷的關係時，認為社會與文化若互相影響則形成互賴關係。從1973年以降，中華三菱的廣告主要受社會變遷的影響而少反向影響社會，摘要如下： 一、從單一媒體到全傳播媒體　 早期報禁使報紙獨大與寡占，閱聽眾訊息來源有限多只使用報紙；1993年中華進入轎車市場後始大量使用電視搭配報紙露出；2000年因媒體環境複雜，專業媒體代理商針對媒體與目標客層特性進行波段媒體操作，使廣告訊息更有效傳遞。 二、從解說產品到說故事的汽車品牌 自由化時期前，中華三菱因僅有商用車，平面廣告皆採用產品特色的理性溝通，如同Otto Kleppner的廣告螺旋理論，當商品在拓荒期時要訴求功能，在競爭期面臨眾多品牌時要強調商品的獨特性，在鞏固期中華三菱廣告則採故事性較多的感性訴求建立品牌形象。 三、炫耀性消費的文化浮現與普及 從1996年Cefiro出現後，汽車廣告中呈現豐富豪華的配備，消費者進入Baudrillard的「炫耀性消費」社會。中華三菱從早期以商車頭家體驗證言到1997年休旅車推出後，各車廣告皆針對目標客層在廣告中呈現身分的識別與彰顯。 四、廣告訴求從高涉理性到高涉感性 「FCB 廣告模式」中發現中華三菱的廣告從高涉理性商品移轉到高涉感性商品，會發生這樣的現象跟經濟與消費文化有高度正相關，而汽車有關商品理性層面，消費者已有更多能力與訊息可做判斷，至於如何打動則要靠更多的感性訴求。 1970到2010年代的社會，從一個大家彼此認識的恬靜社區逐漸到誰也不認識誰的異化社會(alienated Gesellschaft)，不同階級使用不同的物品彰顯所在的社會結構中位置，中華三菱的廣告則不斷提供並呈現社會中產階級想要模傲的價值觀。 / When McQuail discussed the relationship between mass communications and social changes, he believed that society and culture form into a relationship of interdependence if they influence each other. This research analyzed CMC Motor's advertisements and found them influenced by Taiwanese social changes much more than the degree they have influenced society. A. From a single medium to IMC media Newspapers had been the major information source for the audience in Taiwan. When CMC Motor joined the market in 1993, automobile industry began to apply plenty of TV commercials along with advertisements in the papers. Since 2000, agencies have run advertising on targeted audience making messages effectively delivered. B. A brand from product facts-explanation to story-telling In early days, CMC Motor took rational manners in print advertisements, as Otto Kleppner puts that a product should appeal with its functionality at the pioneering stage; story-enriched emotional appeals have been applied when the company reached the stage of consolidation. C. Emergence and popularization of conspicuous consumption Cefiro hit the market in 1996, advertised as a luxuriously equipped sedan--that was the time when consumers moved into “conspicuous consumption” society. All CMC Motor advertisements have appealed to status identification and recognition of targeted consumers. D. Highly involvement of advertising appeals: from rational to emotional CMC Motor's advertisements transferred into highly involvement/affective from highly involvement/rational,which is quite related to economy and consumption culture. Consumers are able and informed to make decisions nowadays, while emotional appeals are more needed for touching their hearts. From 1970 to 2010, Taiwanese society transformed from a place where people knew each other into an alienated Gesellschaft. Society members from different status use different things to recognize each own position, meanwhile CMC Motor's advertisements keep presenting values the middle-class desire to intimate and to be proud of. automobile advertisement, consumption society, advertising appeal, social change, conspicuous consumption

<p>The purpose of the study is to examine eight individuals’ experiences and conceptions of political consumerism. Main notions in the study are concepts like reshaping of the politics, morality and individualization. The method of choice is qualitative interview and grounded theory. Theories that deal with consumer society, subpolitics and individualization constitute the theoretical framework. These theories lead to obtaining a deeper understanding of what was said in the interviews. Opportunities to improve living and working conditions for producers in the South, is the main reason for the use of political consumption.</p>

The purpose of the study is to examine eight individuals’ experiences and conceptions of political consumerism. Main notions in the study are concepts like reshaping of the politics, morality and individualization. The method of choice is qualitative interview and grounded theory. Theories that deal with consumer society, subpolitics and individualization constitute the theoretical framework. These theories lead to obtaining a deeper understanding of what was said in the interviews. Opportunities to improve living and working conditions for producers in the South, is the main reason for the use of political consumption.

&ldquo / Information-Based Economy&rdquo / , which is today&rsquo / s economy that is a proof and indicator of development level for the countries now on, comes on the scene with its new organizing model on the infrastructure of its own, which is called &ldquo / Information Society&rdquo / . The phenomenon of administration introduces to &ldquo / e-Government&rdquo / for reinforcing the roots of &ldquo / Information-Based Economy&rdquo / now. The objective of this study is to research the transformation of state, authoritarian and dominant power, that &ldquo / Information-Based Economy&rdquo / gives direction in the environment of &ldquo / Information Society&rdquo / and to determine the locus and focus of &ldquo / e-government&rdquo / as a new organizing model especially in the dilemma between administration and management, and in the dilemma between politics and administration by using the theories of public administration, keeping the variance of culture in mind. In addition, to have a systematic knowledge of the relation between &ldquo / Information-Based Economy&rdquo / , &ldquo / Information Society&rdquo / and &ldquo / e-Government&rdquo / as a whole composes of the theme of this thesis. For this purpose, questionnaire has been conducted in the Ministry of National Education, which is responsible for forming the society of the future, to understand whether there is a systematic knowledge on the relation between &ldquo / Information-Based Economy&rdquo / , &ldquo / Information Society&rdquo / and &ldquo / e-Government&rdquo / as a whole. Moreover, it has been aimed to discover what the mental formulations of participants are. Questionnaire results reveal that there is no systematic knowledge on the relation between &ldquo / Information-Based Economy&rdquo / , Information Society&rdquo / and &ldquo / e-Government&rdquo / as a whole in the Ministry of National Education, and that the participants are apt to perceive &ldquo / e-Government&rdquo / within the context in which they are in terms of professions, status and backgrounds. Questionnaire results also show that the responses given by the participants concerning &ldquo / e-Government&rdquo / are more or less the same due to the hierarchical organization of knowledge and official knowledge in particular.

Si « Rock » dans le monde occidental est marqué par ses traits subversifs et politiques à certaines périodes historiques spécifiques pour être ensuite entièrement récupérée par la raison marchande, son histoire a été prolongée avec son appropriation environ trente ans après en République Populaire de Chine. Ainsi, le Yaogun, dénomination commune du Rock en Chine est depuis son émergence imbriqué dans la constitution d'une « nouvelle Chine socialiste » calquée sur le modèle de « l'État-nation » : « une démarche mimétique par rapport au système occidental, un système, couplé d’idéologies, qui s’est avéré avec la première guerre mondiale non seulement politico-économique mais de plus scientifique et technologique » selon les expressions du Gregory Lee. En même temps, cette construction de « l’État-nation chinois socialiste » est depuis le début véhiculée par les mécanismes de la « mondialisation » économique, culturelle et idéologique selon une logique capitaliste. Cette thèse présente le Rock comme un acteur social qui représente et traduit la société chinoise prise dans la transition radicale et structurelle, d’une société considérée comme « ex-socialiste » vers une société de consommation et spectacle depuis les années 1980. Par ses propres transformations, ses tentatives contestataires et ses récupérations par la consommation, le Yaogun se réapproprie des schèmes, des images et des notions hérités à la fois du Mythe du Rock daté d'un demi siècle, et de « l'Occident » dont il réinterprète le sens originel. Pour ce faire, il sollicite inévitablement des éléments « propres » à la Chine - gestuel ou symbolique – qui pourrait amener à la revendication (ou non) d'une spécificité culturelle propre. Avec cette analyse, nous avons tenté d’une part de démontrer la complexité et les contradictions voilées derrière l'apparence homogène de la production de cette société du spectacle et de consommation qu’est la Chine actuelle, et d’autre part de démystifier la circulation hégémonique sur le plan des connaissances scientifiques du monde actuel. Ce travail est le fruit d’une réflexion alimentée par deux parcours parallèles et complémentaires en Études sur la Chine contemporaine et « Cultural Studies », s’inspirant des différentes approches théoriques transdiciplinaire dans les domaines des sciences sociales et humaines. Il traite la question des relations entre la musique populaire, le Rock, le pouvoir politique et économique ainsi que la vie quotidienne dans le monde chinois contemporain. Enfin ce questionnement dit « local » a par la suite suscité une réflexion critique sur la réalité dominant le monde actuel : « la mondialisation marchande ». / Born at the same time as the “30 years of China’s Reform and Opening" political discourse, Rock music in China (Yaogun) at its outset is often understood as an ideological weapon with a somewhat “revolutionary” touch to it against the Communist orthodox principles. This is mainly due to some values known as part of the Rock Myth, such as individual freedom, social equality and democracy.However, since the 1980s, there has been a significant transformation in the People's Republic of China (PRC): the shift to a free-market economy and the opening of the country to outside influence have led to the resurgence of a relevant social and cultural diversity. In the meantime, the new ideologies, technologies and mode of economy unavoidably brought about the commodification of the so-called “Chinese Culture” as part of the modern Chinese “Nation-State” construction, both at the level of the authority’s cultural policy and of the collective social imaginary, including the commodification of the so-called “Chinese Rock” or Yaogun. After one decade of development in the 1990s, generally speaking, China’s Rock or “underground” turned out to stay away from politics. It became hip, professionally organized, commercial and partly moving “overground” (not about revolution, but about everyday life). Similarly to other forms of art and cultural production in contemporary China, Rock also engaged in a complex and creative relationship with the PRC’s revolutionary heritage. From the late 1980s onwards, Yaogun has developed from being a rebelling voice in opposition to the ideology of the Chinese authorities to representing a subject of commodification by different agencies in sharing the same signs of the PRC’s revolutionary heritage. This dissertation attempts to shed some light on the complexities and contradictions involved in the tremendous social and cultural transformations of post-socialist China through the rock music scene. It brings into play the sociology of Rock music, Cultural Studies, together with the production and spreading of the culture and ideology of contemporary Chinese society.

LOPES , Janara Pinheiro . As cirurgias estéticas na sociedade de consumo: análise psicossocial das metamorfoses do corpo. 2008. 146f. Dissertação (Mestrado em Psicologia) – Universidade Federal do Ceará, Departamento de Psicologia, Programa de Pós-Graduação em Psicologia, Fortaleza-CE, 2008. / Submitted by moises gomes (celtinha_malvado@hotmail.com) on 2012-03-21T18:07:20Z No. of bitstreams: 1 2008_dis_JPLopes.PDF: 860145 bytes, checksum: 720e6d22f2fd713e098d292681a521a1 (MD5) / Approved for entry into archive by Maria Josineide Góis(josineide@ufc.br) on 2012-03-22T13:09:56Z (GMT) No. of bitstreams: 1 2008_dis_JPLopes.PDF: 860145 bytes, checksum: 720e6d22f2fd713e098d292681a521a1 (MD5) / Made available in DSpace on 2012-03-22T13:09:56Z (GMT). No. of bitstreams: 1 2008_dis_JPLopes.PDF: 860145 bytes, checksum: 720e6d22f2fd713e098d292681a521a1 (MD5) Previous issue date: 2008 / Nowadays, science and communication discourses propagate ideal patterns for thinness, beauty, youngness and health, which are subtly imposed by “wellness industry”. It fosters the capitalist logic of body, that is seen as a “consumption object”, submitted to market exigencies. Medical and media discourses happen to be referential to contemporary subjects, the former based on bodies perfection and the latter based on consumption and embellishment. The current study received an interdisciplinary outlook, since it exchanges ideas with Social Psychology, Psychoanalysis, Anthropology, History and Sociology. The research approaches body within its inner complexity as a social, singular, psychological, organic and cultural entity. In such sense, an intervention in its organic dimension, as aesthetic surgery, does not happen detached from its other dimensions, since all of them are intimately engaged. This study aims at investigating social and subjective senses of metamorphosed bodies of women who were repeatedly submitted to aesthetic surgeries, considering consumption society’s current context. Body is being target of promises of full completeness and satisfaction, mostly egress from media and science. However, suffering cannot be fully expurgated, even though wellness and the idea of a perfect body are targets of current market. That is why this research analyses in addition experiences of psychological suffering related to recurrent aesthetical surgeries and their psychosocial implications. The study, which followed a qualitative approach, interviewed seven women, trough semi-structured interviews, and arranged reports, as well as researcher placed them into three analysis categories: the contraposition involving “out of oneself” and “inside of oneself”, the contradiction between suffering and happiness, and, besides, the body, legitimated by “beauty and health industries”. The research points that, within consumption context, body takes the place of object, but, hearing women, the researcher, as a psychologist, attempted to a “subject body”, as Psychoanalysis introduces, which comprises a history and a singularity. Such idea of “subject body” is strongly opposed to the conception of “object body”, which discourses aiming at massifying subjective experience adopt. Such discourses try to hide things that differentiate each individual, since singularity has been often menaced by massifying forces which aim to standardize, especially on capitalist interests. The study argues that it does not undervalue Medicine conquests, mainly in the concerning to techno-scientific advances related to aesthetic surgeries, but it highlights possible excesses, or even to carry out such procedures, without a subjective implication, a sense attribution and a critical reflection. So, this work aims at contributing to health and advertising areas in their interfaces with Social Psychology and Psychoanalysis, triggering studies and interdisciplinary interventions / Na contemporaneidade, padrões ideais de magreza, beleza, juventude e saúde são disseminados pelos discursos científico e midiático, sendo impostos sutilmente pela “indústria do bem-estar”. Isso contribui para o corpo ser visto pela lógica capitalista como um “objeto de consumo” submetido às exigências mercadológicas. Os discursos médico e dos media se expressam como referenciais aos sujeitos contemporâneos, sendo o primeiro baseado na perfeição dos corpos, enquanto o segundo no consumo e no embelezamento. O presente trabalho foi tecido por um viés interdisciplinar, visto que dialogamos com a Psicologia Social, Psicanálise, Antropologia, História e Sociologia. Apontamos o corpo em sua complexidade ao concebê-lo, concomitantemente, como social, singular, psíquico, orgânico e cultural. Nesse sentido, uma intervenção na sua dimensão orgânica, a exemplo da cirurgia estética, não ocorre apartada de suas outras dimensões, uma vez que todas estas estão intimamente vinculadas. Objetivamos investigar os sentidos, sociais e subjetivos, do corpo metamorfoseado de mulheres que realizaram cirurgias estéticas, repetidas vezes, considerando o atual contexto da sociedade de consumo. O corpo está sendo alvo de promessas de completude e de satisfação plena, oriundas, sobretudo, dos media e da ciência. O sofrimento, contudo, não pode ser extirpado por completo, apesar de o bem-estar e o corpo perfeito serem alvos do atual mercado. Daí se analisar, também, as experiências de sofrimento psíquico relacionadas com as constantes cirurgias estéticas e suas implicações psicossociais. A abordagem qualitativa orientou este estudo no qual foram entrevistadas sete mulheres mediante entrevistas semi-estruturadas. Organizamos os relatos e os discutimos arrimados em três categorias de análise: a contraposição entre o “fora-de-si” e o “dentro-de-si”, a contradição entre o sofrimento e a felicidade, além de o corpo ideal feminino ser legitimado pelas “indústrias da beleza e da saúde”. Observamos que, no contexto do consumismo, o corpo assume lugar de objeto, todavia, ao escutarmos as mulheres entrevistadas, atentamos, na qualidade de psicóloga, para um “corpo sujeito”, tal como nos apresenta a Psicanálise, detentor de uma história e uma singularidade. Essa acepção de “corpo sujeito” se contrapõe, severamente, à concepção de “corpo objeto” tomada pelos discursos que visam a massificar a experiência subjetiva. Os discursos, referidos acima, tentam tamponar aquilo que diferencia cada sujeito, visto que a singularidade tem sido, constantemente, ameaçada por forças massificadoras que visam à padronização, principalmente no tocante aos interesses capitalistas. Ressaltamos que não desprezamos as conquistas da Medicina na atualidade, principalmente no que diz respeito aos avanços tecnocientíficos relacionados às cirurgias estéticas, mas alertamos para possíveis excessos, ou mesmo para a realização desses procedimentos, sem que ocorra uma implicação subjetiva, uma atribuição de sentidos e uma reflexão crítica. Esperamos que esta investigação possa contribuir com as áreas da saúde e da publicidade nas suas interfaces com a Psicologia Social e a Psicanálise, possibilitando estudos e intervenções interdisciplinares.