Grafiska profiler har ofta liknande innehåll men ser självklart olika ut för olika verksamheter och varumärken. En cityförening är ett samarbete mellan flera olika aktörer som vill kommunicera med sina målgrupper och samtidigt förmedla det som föreningen tillsammans står för.  Studiens syfte är att ta reda på vad som bör ingå i en grafisk profil för en cityförening och vilka speciella faktorer som finns vid framtagandet av cityföreningars grafiska profiler. För att påvisa möjligheterna till applicering i det som undersökts, används Mjölby City som exempelfall och studien ska generera riktlinjer för Mjölby Citys grafiska profil. För att svara på studiens frågeställningar har en kvalitativ metod används i form av kvalitativa intervjuer och en fokusgrupp i form av en workshop. Intervjuerna har legat till stor vikt vid undersökningen av de speciella faktorerna, då intervjuer har gjorts med företagsrepresentanter som har skapat eller bearbetat grafiska profiler för cityföreningar. Fokusgruppen utfördes för att ta reda på Mjölby Citys identitet, något som bör ligga till grund då en grafisk profil utarbetas. En kvalitativ intervju med en kommunikationsbyrå har också gjorts för att understryka betydelsen av fokusgruppen. I analysen framkommer det att den teoretiska utgångspunkten och den framtagna empirin är eniga i flera aspekter. Studiens slutsatser bygger på att det finns en del speciella faktorer att ta hänsyn till när det gäller cityföreningars grafiska profiler. En cityförening behöver en tydlig grafisk profil och de bör ta hänsyn till att det finns en tredelad målgrupp: besökare, investerare och invånare. Det är viktigt att ta hänsyn till omgivande faktorer så som politik i området, den lokala utvecklingen och marknaden. En grafisk profil för en cityförening bör bygga på kärnvärden och en karaktäristisk identitet. Den grafiska profilen bör vara bred så att alla föreningens verksamheter inryms under den och den ska gå att kombinera med samarbetspartners visuella uttryck. Kulörer bör definieras i den grafiska profilen som kan delas in efter årstider, högtider och evenemang.  Innehållet i Mjölby Citys grafiska profil bör genomsyras av föreningens identitet och kärnvärden. Den bör innehålla en tydlig logotyp och olika harmoniserande färgpaletter för olika händelser. Den bör innehålla definierade teckensnitt, en antikva och en linjär och om Mjölby City finner en lämplig tagline bör även den finnas med i den grafiska profilen. / Corporate visual identities often a have similar kind of content, but of course they differ depending on the corporation or brand. A city center association is a collaboration of a number of different companies willing to communicate with their target groups and in the same time conveying what the association stands for. This thesis work aims to find out what should be included in a corporate visual identity of a city association and what special factors can be found in the development of these kind of corporate visual identities. To demonstrate the applicability of the study, Mjölby City is used as a case study and guidelines for Mjölby City’s visual identity will be generated. To answer the frame of questions of the study, a qualitative method is used in the form of qualitative interviews and a focus group. Considering the aim of finding special factors, the interviews have been of great importance. They were conducted with company representatives who have worked with visual identities for city associations. The focus group was conducted to find out what Mjölby City’s identity is, which is of great importance when a corporate visual identity is developed. A qualitative interview with a communications agency has also been held to emphasize the importance of the focus group. The analysis shows that the theoretical basis and the derived empirical data are in agreement in several aspects. The study findings are based on the existence of special factors to consider during the development of city association’s visual identities. A city association needs a clear visual identity and one should take into consideration that there are three target groups: visitors, investors and residents. It is important to take environmental factors into account such as policies in the region, local development and the marketplace. A city association’s visual identity should be based on core values and distinctiveness. The visual identity should be broad so that all the association’s activities are housed under it. The width is also important for the possibilities to combine it with partners’ visual identities. Colours should be defined in the visual identity program and they should be be classified according to seasons, celebrations and events. The contents of Mjölby City’s visual identity should be permeated of the association’s identity and core values. It should contain a distinct logo and various harmonizing colour palettes for different events. It should also contain defined fonts, one roman and one linear font, and if Mjölby City finds a suitable tagline this should also be included in the visual identity program.

The purpose of this study is to examine what characterizes brand identity and positioning regarding festivals on the current Swedish festival market. In relation to our purpose we are also going to analyze how festival attendees relate to a festivals brand identity. Our research question is as follows: What characterizes festivals brand identity and positioning on the current Swedish festival market? This study has been written with a qualitative research method and an inductive approach. Our empirical foundation is built on a rich content based on personal interviews. We interviewed in total 17 people who all have vast knowledge in our field of study. Five of our respondents have great knowledge within the festival business while the other 12 are experienced festival attendees. In our final chapter we present our conclusions that we have reached through our analysis of the empirical materials that we have weighed against theoretical framework. The conclusions we have reached are that the festivals are dependent on their core values which is a part of their brand identity, that in turn defines their positioning on the market. Festivals also need to offer added value in order to attract new customer and to maintain their current relationship to their customers.

The Swedish curriculum for the upper secondary school has been through a major change in the new corriculom that came in 2011 together with the new law concerning the Swedish schoolsystem (SFS 2010:800). The process behind these documents has been the main purpose and goal of this study. This has taken the form of a discourse analysis of all the material that led to the making of the current curriculum and the law concerning the Swedish school system. The discourse analysis looked after mechanisms of exclusion in both the process and the finished products of the two documents and also focused to see if there were any ethnocentric features present. The result shows that the curriculum together with the Swedish law concerning the school system is in a paradoxical relationship where Swedish teachers have to be inclusive in the pupils right to express different opinions, and at the same time be exclusive as only democratic values as is tradition in the west are to be accepted. At the same time there are some ethnocentric features present regarding how these democratic values should be thought, as it says it should follow western humanism and Christian ethics and values. These paradoxical and ethnocentric elements who are found within these documents show that some people may be excluded and that teachers may have to sacrifice either the students right to express themselves or their cultural differences or sacrifice the core values from whom the teachers are forced to abide to.

Austrian playwright Jovita Epp's German language novel Amado mí­o, which takes place in post-WWII Argentina, is a modern adaptation of the traditional colonial novel. As such, the romances between the female main character, an Argentine of German descent, and her two love interests, an Argentine of Spanish descent (Criollo), and an Austrian Argentine, reflect the hopes and fears of persons and/or cultures caught up in the imperialist dreams of their nation. In the wake of WWII, Argentina becomes a space in which European(-descended) settlers can look back at Europe's "barbarism," questioning the imperialist worldviews that brought Europe to the brink of destruction. At the same time, these colonists search for European values that are salvageable from the cultural wreckage in Europe and employable in reconstructing a new identity in Argentina.

While the stakeholders’ awareness about how companies act sustainably has increased, the business code has gained greater importance. With a functioning business code in a company, it can help guide the behavior of its employees to maintain an ethical company culture. In the study, the companies’ implementation of the business code in the employees’ daily work based on ethical core values, a formal ethics program and ethical leadership has been examined. As previous research in the field deals with whether there is a business code or not, and whether it has an effect on the employees, it is therefore interesting to investigate in this study how the business code is actually implemented in daily operations and whether companies make full use of the business code.  In order to achieve the purpose of the study, the study has targeted larger companies with a clearly designed business code. The data collection consists of 10 interviews with respondents who are familiar with the business code. The theory consists of previous research in CSR and about which approach is required to implement the business code in daily work. Research in ethical core values, a formal ethics program and ethical leadership are also mentioned.  The result of this study shows that more emphasis is placed on the ethical core values and ethical leadership and that the business code is overshadowed. On the other hand, the business code is included indirectly in the employees’ daily with through everyday communication around the ethical core values and a value-driven leadership. The study also contributes to an understanding of how the three different areas complement each other and highlights the area’s complexity.

The researcher undertook exploratory research to see whether characteristics of visionary organizations, as discovered in research undertaken by Collins and Porras (2000), are present and applicable to non-profit organizations in Gauteng, South Africa. The characteristics are: - a core ideology (core purpose and core values) - big hairy audacious goals - a cult-like culture - purposeful evolution and continuous self improvement - management continuity - alignment. A schedule was used to interview directors of ten non-profit organizations. Some staff in each organization were given a questionnaire to see whether their answers correlated with the director responses. The research indicated that most characteristics are present, to some degree, in the non-profit organizations. These characteristics could however be explored more thoroughly in further research. The research includes recommendations for management of non-profit organizations to implement, to become visionary organizations. / Social work / M.A. (Social Work)

The researcher undertook exploratory research to see whether characteristics of visionary organizations, as discovered in research undertaken by Collins and Porras (2000), are present and applicable to non-profit organizations in Gauteng, South Africa. The characteristics are: - a core ideology (core purpose and core values) - big hairy audacious goals - a cult-like culture - purposeful evolution and continuous self improvement - management continuity - alignment. A schedule was used to interview directors of ten non-profit organizations. Some staff in each organization were given a questionnaire to see whether their answers correlated with the director responses. The research indicated that most characteristics are present, to some degree, in the non-profit organizations. These characteristics could however be explored more thoroughly in further research. The research includes recommendations for management of non-profit organizations to implement, to become visionary organizations. / Social work / M.A. (Social Work)

Den här studien undersöker hur webbplatsen kan användas i syfte att förmedla en varumärkesidentitet hos företag inom kultursektorn. Fotografiska, en privat konsthall för samtida fotokonst, belägen i Stockholm, publicerar på sin webbplats texter om varje utställning som konsthallen arrangerar. Undersökningen utgår från antagandet att såväl den omgivande kontexten som innehållet i texterna bidrar till att skapa en varumärkesidentitet. Genom en multimodal och narrativ diskursanalys av webbplatsen och utställningstexterna analyserar jag hur denna identitet realiseras i samspelet mellan semiotiska och narrativa resurser och vilken bild den förmedlar av Fotografiska till betraktaren. Resultatet visar, enligt min tolkning, att Fotografiska använder webbplatsen i identitetsskapande syfte genom porträtteringen av fotokonsten och dess centrala aktörer som bärare av ett antal socioestetiska kärnvärden; minimalism, intellektualitet, exklusivitet, tradition och kunnighet. / This study examines how websites can be used for corporate branding purposes of institutions in the cultural field. It is based on my analytical findings on the website of Fotografiska, a gallery for contemporary fine art photography in central Stockholm. The thesis is based on the claim that both the surrounding context and the content of the exhibition texts plays a crucial role in the creation of a corporate brand for art galleries. Therefore my intention here is to show how Fotografiska all together use semiotic and narrative resources on their website in order to brand themselves. Supported by the findings from my sociosemiotic discourse analysis I argue that the extensive portraying of fine art photography and its key figures, maintains a few artistic core values that are characteristic for the branding of Fotografiska. Those are minimalism, intellectuality, exclusiveness, tradition and expertise.

The Ellison Executive Mentoring Inclusive Community Building (ICB) Model is a paradigm for initiating and implementing projects utilizing executives and professionals from a variety of fields and industries, university students, and pre-college students. The model emphasizes adherence to ethical values and promotes inclusiveness in community development. It is a hierarchical model in which actors in each succeeding level of operation serve as mentors to the next. Through a three-step process--content, process, and product--participants must be trained with this mentoring and apprenticeship paradigm in conflict resolution, and they receive sensitivitiy and diversity training, through an interactive and dramatic exposition. The content phase introduces participants to the model's philosophy, ethics, values and methods of operation. The process used to teach and reinforce its precepts is the mentoring and apprenticeship activities and projects in which the participants engage and whose end product demontrates their knowledge and understanding of the model's concepts. This study sought to ascertain from the participants' perspectives whether the model's mentoring approach is an effective means of fostering inclusiveness, based upon their own experiences in using it. The research utilized a qualitative approach and included data from field observations, individual and group interviews, and written accounts of participants' attitudes. Participants complete ICB projects utilizing the Ellison Model as a method of development and implementation. They generally perceive that the model is a viable tool for dealing with diversity issues whether at work, at school, or at home. The projects are also instructional in that whether participants are mentored or seve as apprentices, they gain useful skills and knowledge about their careers. Since the model is relatively new, there is ample room for research in a variety of areas including organizational studies to dertmine its effectiveness in combating problems related to various kinds of discrimination.