This master’s thesis deal with assertion personal marketing in company. Theoretical part of this work is focused on the knowledge of assertion of marketing in HR sphere. In the second, practical part of this master thesis analysis the current state of company, which should help in  the identification of problematic areas of personal marketing in the company. This analysis part of this work is enriched by the views of employees. The aim of this thesis is to evaluate the  current situation of the company’s personal marketing in order to improve the areas identified as problematic.

El presente trabajo de investigación analiza y evalúa cómo la gestión de la comunicación en las iglesias evangélicas Camino de Vida y Emmanuel han influido en el crecimiento o decrecimiento de su masa de adeptos en el período 2011-2018. Desde un enfoque de la Comunicación Corporativa se encontró que las iglesias evangélicas Camino de Vida y Emmanuel gestionan elementos de su identidad que les permiten diferenciarse de otras iglesias. Dicha diferenciación es el factor de atracción para las personas, lo cual contribuye al crecimiento de dichas iglesias. Es decir, las percepciones que generan al público y tienen un impacto directo con su crecimiento. Por ello, como hipótesis se plantea que la presencia de una gestión profesional de la comunicación y conocimiento de los activos intangibles puede tener como resultado un crecimiento en la masa de adeptos en las iglesias Camino de Vida y Emmanuel. El crecimiento de la congregación se puede traducir en una expansión de la iglesia, tanto en localidades como en diversificación de grupos; en la necesidad de producir eventos especializados; y en la consolidación de su reputación frente a otras iglesias a nivel nacional e internacional; sin dejar de mencionar el consecuente posible incremento de ingresos por la vía de los diezmos y las ofrendas de los congregantes. En ese sentido, la ausencia de una gestión comunicacional en las iglesias evangélicas estudiadas representa un problema que podría impactar negativamente en su crecimiento organizacional en el tiempo. La metodología que esta investigación realiza es mixta. La investigación tuvo un enfoque exploratorio que procesó información cualitativa y cuantitativa. En el caso de las dos organizaciones investigadas, es posible afirmar que la gestión comunicacional ha redundado positivamente en su crecimiento. Esto se comprueba desde lo cuantitativo con un crecimiento en la masa de adeptos y la necesidad de apertura de otras localidadesde de cada iglesia; así también como en lo cualitativo, como es la salud organizacional, tanto interna como externamente, en el período estudiado. / This research work analyzes and evaluates how communication management in the Camino de Vida and Emmanuel evangelical churches have influenced the growth or decrease of their mass of followers in the period 2011-2018. From a Corporate Communication approach, it was found that Camino de Vida and Emmanuel evangelical churches manage elements of their identity that allow them to differentiate themselves from other churches. This differentiation is the pull factor for people, which contributes to the growth of these churches. That is, the perceptions that they generate to the public and have a direct impact on their growth. Therefore, it is hypothesized that the presence of a professional management of communication and knowledge of intangible assets may result in a growth in the mass of followers in the Camino de Vida and Emmanuel churches. The growth of the congregation can translate into an expansion of the church, both in localities and in diversification of groups; in the need to produce specialized events; and in the consolidation of its reputation in front of other churches at national and international level; not to mention the consequent possible increase in income by way of tithes and congregants' offerings. In this sense, the absence of communicational management in the evangelical churches studied represents a problem that could negatively impact their organizational growth over time. The methodology that this research carries out is mixed. The research had an exploratory approach that processed qualitative and quantitative information. In the case of the two organizations investigated, it is possible to affirm that communicational management has positively resulted in their growth. This is verified from a quantitative point of view with a growth in the mass of followers and the need to open other localities of each church; as well as qualitatively, such as organizational health, both internally and externally, in the period studied. / Tesis

Esta investigación busca conocer las percepciones de la imagen corporativa que tienen los millennials acerca de la inclusión laboral de personas con discapacidad motora en los retailers de Lima Metropolitana, que actualmente forma parte de sus acciones de Responsabilidad Social Corporativa (RSC). Teniendo en cuenta que la Ley de Personas con discapacidad N.º 29973 regula a las empresas para que contraten a personas con discapacidad, este estudio analizó el vínculo de valor afectivo, la comunicación corporativa con respecto a la RSC y las percepciones basadas en lo que sienten, piensan y experimentan los millennials en relación con la inclusión laboral de personas con discapacidad motora. El enfoque de esta investigación es cualitativo y la técnica que se utilizó para el recojo de la información fueron las entrevistas semiestructuradas. Dentro de los resultados más destacados se evidenció que los millennials tienen una imagen corporativa positiva hacia los retailers que incluyen a personas con discapacidad motora. Sin embargo, los retailers no tienen definidos cuáles son los canales de comunicación para difundir sus acciones de inclusión laboral de personas con discapacidad motora como parte de la RSC, debido a la falta de una estrategia de comunicación corporativa. / This research seeks to know the perceptions of the corporate image that millennials have about the labor inclusion of people with motor disabilities in the retailers of Metropolitan Lima, which is currently part of their Corporate Social Responsibility (CSR) actions. Taking into account that the Law on People with Disabilities No. 29973 regulates companies to hire people with disabilities, this study analyzed the bond of affective value, corporate communication with respect to CSR and perceptions based on what Millennials feel, think and experience in relation to the labor inclusion of people with motor disabilities. The focus of this research is qualitative, and the technique used to collect the information was semi-structured interviews. Among the most outstanding results, it was evidenced that millennials have a positive corporate image towards retailers that include people with motor disabilities. However, retailers have not defined which communication channels are to disseminate their labor inclusion actions for people with motor disabilities as part of CSR, due to the lack of a corporate communication strategy. / Tesis

No description available.

The purpose of this study was to explore and describe Kenya Power employees’ perceptions of their adoption and implementation of online internal communication tools as a means of creating and managing long lasting relationships among all employees in the organisation. The theoretical point of departure for this study was framed within online internal communication and relationship management while principles of e-government were also considered. A single case study design was adopted for the study which combined both quantitative and qualitative data collection techniques while data was triangulated using an online self-administered questionnaire, focus group moderator’s guide and an interview schedule. The results guided by the theoretical criteria indicate that the implementation of online internal communication tools was done at Kenya Power without considering the internal stakeholders’ needs and preferences. The consequence is that employees have developed negative perceptions about internal online communication resulting in low adoption for relationship management activities. The findings of this study could be useful for other public sector organisations in that it will help them to positively change employees’ perceptions as well as enhance the implementation and adoption of internal online communication tools for the purposes of relationship building which could result in better internal communication and public sector services. / Communication Science / M.A. (Communication)

Internal communication is essential for every company. However it is not always perceived as such. Internal communication is a conveyor of information and company's values. It is based on corporate culture and it also influences in. It affects atmosphere and performance of the company, engagement and overall happiness of employees. It is also related to the rate of their fluctuation. Diversity, which is the key to the diversity of approaches and perspectives, is also comparatively important to the functioning of the company. Diversity brings more effective problem solving or team functioning. In this respect, companies should strive for gender equality in their working environment and take supportive initiatives to help women overcome barriers in the labor market. The Czech Republic is one of the worst-ranked countries in the European Union in terms of gender equality in the labor market. This diploma thesis deals with the interconnection of internal communication and topics related to promoting women in work and personal life. The aim of this thesis is to use qualitative research to find out how selected domestic companies work with these topics in internal communication.

A l'estat de la qüestió s'inicia l'aproximació conceptual i terminològica mitjançant l'anàlisi de la evolució històrica de la planificació estratègica des del punt de vista miliar, de la Teoria dels Jocs, de la Teoria Organitzacional i del Management per tal de, a continuació, exposar com es concebeix la funció directiva comunicativa en tant que àmbit d'estudi, tot establint les distincions establertes des de l'Escola Organitzacional, l'Escola de les Relacions Públiques i l'Escola de la Comunicació Integral (Comunicació Total i Comunicació Corporativa).Un cop exposats els conceptes fonamentals de les Relacions Públiques (Imatge i Reputació; Percepcions, Actituts i Conducta; Identitat; Cultura Organitzacional; Visió, Misió, Valors i Credo Corporatiu; Entorn i Resposabilitat Social Corporativa -RSC-; Conflicte i Issues Management -Gestió de Conflictes Potencials-; i Públics i Stakeholders), s'aborda la descripció de diversos models de Planificació Estratègica en la Teoria de les Relacions Públiques i de la Comunicació Integral, a partir del Model RACE establert per Marston, com a pas previ a la formulació d'una aportació d'un Model Global de Planificació Estratègica, d'aplicació tant en Relacions Públiques com en Comunicació Integral.A continuació es presenta el treball de camp empíric dut a terme amb la finalitat de verificar l'adequat ús de la Planificació Estratègica per part d'algunes agències de Relacions Públiques i Comunicació de l'estat espanyol i, en últim lloc, es detallen les conclusions de la tesi doctoral. / En el estado de la cuestión se inicia la cuestión conceptual y terminológica a través del análisis de la evolución histórica de la planificación estratégica desde el punto de vista militar, de la Teoría de los Juegos, de la Teoría Organizacional y del Management para, a continuación, exponer cómo se concibe la función directiva en tanto que ámbito de estudio, estableciendo las distinciones establecidas desde la Escuela Organizacional, la Escuela de las Relaciones Públicas y la Escuela de la Comunicación Integral (Comunicación Total y Comunicación Corporativa). Tras exponer los conceptos fundamentales de las Relaciones Públicas y de la Comunicación Integral (Imagen y Reputación; Percepciones, Actitudes y Conducta; Identidad; Cultura Organizacional; Visión, Misión, Valores y Credo Corporativo; Entorno y Responsabilidad Social Corporativa -RSC-; Conflicto e Issues Management -Gestión de Conflictos Potenciales-; y Públicos y Stakeholders), se aborda la descripción de diversos modelos de Planificación Estratégica en la Teoría de las Relaciones Públicas y de la Comunicación Integral a partir del Modelo RACE establecido por Marston, como paso previo a la formulación de una aportación de un Modelo Global de Planificación Estratégica, de aplicación tanto en Relaciones Públicas como en Comunicación Integral.A continuación se presenta el trabajo de campo empírico llevado a cabo con el fin de verificar el adecuado uso de la Planificación Estratégica por parte de algunas agencias y consultoras de Relaciones Públicas y Comunicación del estado español y, por último, se detallan las conclusiones finales de la tesis doctoral. / The goal of this study is to propose a model of strategic planning in Public Relations and Corporate Communication. The literature review initiates the conceptual and terminological approach to the model. This is done by means of an analysis of the historical evolution of strategic planning from a number of points of view: the military one, game theory, and organizational and management theory. This is followed by a description and comparison of the communicative managing function as an area of study as conceived by the Organizational school, the Public Relations school, and the Corporate Communication school. Following the presentation of the main Public Relations concepts (i.e. image and reputation; perception, attitude, and conduct; identity; organizational culture; vision, mission, values, and corporate credo; environment and corporate social responsibility; conflict and issues management; audiences and stakeholders) the RACE model by Marston is used as a reference to describe a number of strategic planning models within the theory of Public Relations and Corporate Communication. On the grounds of such a description, a contribution to a model of strategic planning is made, which is applicable to both Public Relations and Corporate Communication. An empirical study follows which verifies the appropriate use of strategic planning by a number of Public Relations and Corporate Communication agencies in Spain. Finally, the conclusions to the doctoral dissertation are presented.

No description available.

After facing the economic recession, the South–African and global business sectors started revaluating their human capital and the positions they represent within an organisation. Each individual now had to prove that they contributed towards the organisation’s bottom line, as each and every cent had to be counted and accounted for. Some functions within organisations could easily prove their contribution towards the bottom line by providing production or sales outputs. The public relations practitioners and the corporate communication efforts they offered, however, faced a bleak future, as their contribution towards the tangible assets was very rarely recognised (Kim, 2000:276). The financial services sector however, in which an advisor’s contribution towards the organisational bottom line is easily quantified, started to acknowledge the need for this sector to improve upon its ‘softer’ intangible assets such as client communication and client relationships. The sector believes that communication establishes relationships, and sound client relationships is the only way to sell financial products and services, as people seldom entrust their life earnings or financial dreams to strangers (Christiansen & DeVaney, 1998:7). Public relations practitioners know how to use communication optimally in the quest for building client relationships, and financial services need those skills in order to sell their products and contribute towards the bottom line. These two functions could thus work together towards the achievement of their goals - public relations to prove their bottom line contribution, and the financial services sector towards improving client relationships. These statements led to the general Research Question of this study: “What is the nature of the relationship between (i) corporate communication efforts, (ii) client communication satisfaction and (iii) client relationship satisfaction, and these concepts’ relationship to (iv) client economic contribution, within a financial services organisation?” This Research Question is answered from the systems theory as meta–theory with the support of the strategic communication, excellence and relationship management theories, and Futurum Financial Group (FFG) services as the financial services organisation for this study. A qualitative and quantitative research approach was followed to establish the constructs, and the relationships between the constructs. The Financial Advisors and public relations practitioner in FFG have a good understanding of the need for strategic communication efforts, and a relationship between their efforts and the client communication satisfaction and client relationship satisfaction could therefore be indicated. A further relationship between the client communication satisfaction and client relationship satisfaction and the client economic contribution was also established. Recommendations to improve the situation within FFG included a better focus on database administration, corporate communication consistency, Financial Advisor diligence, and providing clients with more frequent updates regarding their financial situation. The greatest strengths were client–advisor trust and corporate communication professionalism. This study thus contributes to the argument that communication efforts add tangibly, by means of client economic contribution, to the organisation’s bottom line, within the financial services industry. The study furthermore provides some recommendations for the financial services industry to improve their communication skills in order to build client relationships. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2011.

After facing the economic recession, the South–African and global business sectors started revaluating their human capital and the positions they represent within an organisation. Each individual now had to prove that they contributed towards the organisation’s bottom line, as each and every cent had to be counted and accounted for. Some functions within organisations could easily prove their contribution towards the bottom line by providing production or sales outputs. The public relations practitioners and the corporate communication efforts they offered, however, faced a bleak future, as their contribution towards the tangible assets was very rarely recognised (Kim, 2000:276). The financial services sector however, in which an advisor’s contribution towards the organisational bottom line is easily quantified, started to acknowledge the need for this sector to improve upon its ‘softer’ intangible assets such as client communication and client relationships. The sector believes that communication establishes relationships, and sound client relationships is the only way to sell financial products and services, as people seldom entrust their life earnings or financial dreams to strangers (Christiansen & DeVaney, 1998:7). Public relations practitioners know how to use communication optimally in the quest for building client relationships, and financial services need those skills in order to sell their products and contribute towards the bottom line. These two functions could thus work together towards the achievement of their goals - public relations to prove their bottom line contribution, and the financial services sector towards improving client relationships. These statements led to the general Research Question of this study: “What is the nature of the relationship between (i) corporate communication efforts, (ii) client communication satisfaction and (iii) client relationship satisfaction, and these concepts’ relationship to (iv) client economic contribution, within a financial services organisation?” This Research Question is answered from the systems theory as meta–theory with the support of the strategic communication, excellence and relationship management theories, and Futurum Financial Group (FFG) services as the financial services organisation for this study. A qualitative and quantitative research approach was followed to establish the constructs, and the relationships between the constructs. The Financial Advisors and public relations practitioner in FFG have a good understanding of the need for strategic communication efforts, and a relationship between their efforts and the client communication satisfaction and client relationship satisfaction could therefore be indicated. A further relationship between the client communication satisfaction and client relationship satisfaction and the client economic contribution was also established. Recommendations to improve the situation within FFG included a better focus on database administration, corporate communication consistency, Financial Advisor diligence, and providing clients with more frequent updates regarding their financial situation. The greatest strengths were client–advisor trust and corporate communication professionalism. This study thus contributes to the argument that communication efforts add tangibly, by means of client economic contribution, to the organisation’s bottom line, within the financial services industry. The study furthermore provides some recommendations for the financial services industry to improve their communication skills in order to build client relationships. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2011.